Ellenbecker Investment Group
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 9, 2024), Ellenbecker Investment Group reported 104 stock positions worth $475.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 42.1% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 11.6%) and iShares Core U.S. Aggregate (AGG, 6.3%). Compared with Q4 2023, it opened 9 new positions, sold out of 1, added to 50 and reduced 37. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +1%) and the biggest sale iShares Core US REIT ETF (USRT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- WAUKESHA, WI
- CIK
- 0001731497
- Portfolio Value
- $475.8M (Q1 2024)
- SEC Filing
- 0001731497-24-000002 ↗ filed Apr 9, 2024
Holdings Value
Holdings 104 stocks · $475.8M
| IVV iShares Core S&P 500 ETF | 42.12% | 381,240 | $200.4M | Add +1.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 11.63% | 242,044 | $55.3M | Add +4.3% |
| AGG iShares Core U.S. Aggregate | 6.32% | 307,242 | $30.1M | Add +8.8% |
| IWF iShares Russell 1000 Growth | 4.82% | 67,978 | $22.9M | Add +5.5% |
| VEA Vanguard Ftse Developed ETF | 3.71% | 352,137 | $17.7M | Add +10.1% |
| IJR iShares Core S&P Small-Cap E | 2.94% | 126,695 | $14.0M | Add +0.3% |
| USRT iShares Core US REIT ETF | 2.59% | 228,917 | $12.3M | Reduce -3.3% |
| VWO Vanguard Ftse Emerging Marke | 1.88% | 214,499 | $9.0M | Add +8.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.84% | 16,746 | $8.8M | Add +0.1% |
| AAPL Apple Inc. | 1.32% | 36,661 | $6.3M | Reduce -1.4% |
| IWD iShares Russell 1000 Value E | 1.10% | 29,308 | $5.2M | Add +2.2% |
| AOA iShares Core 80/20 Aggressiv | 0.98% | 63,495 | $4.7M | Add +11.3% |
| MSFT Microsoft Corp. | 0.94% | 10,644 | $4.5M | Add +4.6% |
| UCON First Trust Smith Unconstrai | 0.86% | 167,281 | $4.1M | Add +13.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.84% | 15,995 | $4.0M | Reduce -0.8% |
| AOR iShares Core 60/40 Balanced | 0.80% | 68,052 | $3.8M | Add +4.8% |
| SCHP Schwab U.S. Tips ETF | 0.73% | 66,240 | $3.5M | Add +8.4% |
| BND Vanguard Total Bond Market | 0.71% | 46,307 | $3.4M | Add +8.4% |
| FISV Fiserv Inc. | 0.68% | 20,132 | $3.2M | No change |
| PM Philip Morris International | 0.51% | 26,601 | $2.4M | Add +0.2% |
| SCHD Schwab US DVD Equity ETF | 0.50% | 29,734 | $2.4M | Add +2.6% |
| PULS Pgim Ultra Short Bond ETF | 0.50% | 47,725 | $2.4M | Reduce -5.1% |
| IWR iShares Russell Mid-Cap ETF | 0.47% | 26,499 | $2.2M | Add +0.2% |
| SDY SS SPDR S&P Dividend ETF | 0.44% | 16,049 | $2.1M | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.43% | 4,160 | $2.1M | Add +1.1% |
| NVDA Nvidia Corp. | 0.43% | 2,277 | $2.1M | Add +5.0% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.38% | 23,290 | $1.8M | Add +0.9% |
| MO Altria Group Inc. | 0.36% | 39,818 | $1.7M | Add +1.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.36% | 7,233 | $1.7M | Add +0.3% |
| WEC WEC Energy Group Inc. | 0.32% | 18,351 | $1.5M | Reduce -4.4% |
| AMZN Amazon.com Inc. | 0.30% | 7,991 | $1.4M | Add +4.2% |
| TIP iShares Tips Bond ETF | 0.27% | 11,757 | $1.3M | Reduce -1.6% |
| IWM iShares Russell 2000 ETF | 0.26% | 5,978 | $1.3M | No change |
| HON Honeywell International Inc. | 0.25% | 5,835 | $1.2M | Reduce -6.2% |
| PEP Pepsico Inc. | 0.25% | 6,765 | $1.2M | Add +0.3% |
| AOM iShares Core 40/60 Moderate | 0.25% | 27,341 | $1.2M | Add +10.8% |
| ETN Eaton Corp. PLC | 0.23% | 3,553 | $1.1M | Reduce -6.5% |
| ABBV Abbvie Inc. | 0.23% | 5,979 | $1.1M | Add +1.6% |
| DFIV Dimensional International Va | 0.23% | 29,484 | $1.1M | Reduce -0.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 2,538 | $1.1M | Reduce -3.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.22% | 17,867 | $1.0M | Reduce -2.1% |
| HD Home Depot Inc. | 0.21% | 2,642 | $1.0M | Reduce -0.5% |
| SYY Sysco Corp. | 0.21% | 12,282 | $997K | No change |
| XOM Exxon Mobil Corp. | 0.21% | 8,524 | $991K | Reduce -1.6% |
| IEFA iShares Core MSCI Eafe ETF | 0.18% | 11,755 | $873K | No change |
| MRK Merck & Co. Inc. | 0.17% | 6,204 | $819K | Reduce -0.7% |
| WMT Walmart Inc. | 0.17% | 13,409 | $807K | Reduce -0.9% |
| JNJ Johnson & Johnson | 0.17% | 5,018 | $794K | Add +1.1% |
| RLY SS Multi-Asset Real Ret ETF | 0.17% | 28,167 | $787K | Add +12.1% |
| EPD Enterprise Products Partners | 0.16% | 26,606 | $776K | Add +1.0% |
| CVX Chevron Corp. | 0.14% | 4,346 | $686K | Add +1.5% |
| GOOG Alphabet Inc. Class C | 0.12% | 3,840 | $585K | Add +4.6% |
| MCD McDonald's Corp. | 0.12% | 2,056 | $580K | Add +1.2% |
| ROK Rockwell Automation Inc. | 0.12% | 1,988 | $579K | Reduce -1.8% |
| V Visa Inc. Class A | 0.11% | 1,952 | $545K | Reduce -4.3% |
| META Meta Platforms Inc. Class A | 0.11% | 1,105 | $537K | Add +13.6% |
| MAR Marriott International Class A | 0.11% | 2,008 | $507K | Add +0.1% |
| MUB iShares National Muni Bond E | 0.10% | 4,618 | $497K | Add +0.4% |
| TSLA Tesla Inc. | 0.10% | 2,702 | $475K | Reduce -7.6% |
| DFAS Dimensional US Small Cap ETF | 0.10% | 7,522 | $469K | Reduce -2.4% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.10% | 9,070 | $468K | Reduce -2.5% |
| BMI Badger Meter Inc. | 0.10% | 2,795 | $452K | Add +0.2% |
| BMO Bank of Montreal filed as BANK MONTREAL QUE | 0.09% | 4,505 | $440K | Add +9.7% |
| LNT Alliant Energy Corp. | 0.09% | 8,657 | $436K | Reduce -5.7% |
| UNP Union Pacific Corp. | 0.09% | 1,772 | $436K | Reduce -3.9% |
| CEG Constellation Energy | 0.09% | 2,356 | $436K | No change |
| KO The Coca-Cola Co. | 0.09% | 6,939 | $425K | Reduce -4.8% |
| TMO Thermo Fisher Scientific Inc. | 0.09% | 713 | $414K | Add +0.1% |
| MDLZ Mondelez International Inc. Class A | 0.08% | 5,752 | $403K | Add +0.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.08% | 2,068 | $395K | Add +18.1% |
| PG The Procter & Gamble Co. | 0.08% | 2,429 | $394K | Add +4.0% |
| DGRO iShares Core Dividend Growth | 0.08% | 6,733 | $391K | New |
| USB US Bancorp | 0.08% | 8,733 | $390K | Add +5.1% |
| COST Costco Wholesale Corp. | 0.08% | 526 | $386K | Reduce -1.9% |
| ABT Abbott Laboratories | 0.08% | 3,211 | $365K | Reduce -2.1% |
| PFE Pfizer Inc. | 0.08% | 13,078 | $363K | Reduce -1.1% |
| CAT Caterpillar Inc. | 0.07% | 963 | $353K | Add +6.9% |
| WY Weyerhaeuser Co. | 0.07% | 9,600 | $345K | No change |
| FIS Fidelity National Info Serv | 0.07% | 4,540 | $337K | Reduce -0.1% |
| SCHX Schwab US Large-Cap ETF | 0.07% | 5,409 | $336K | New |
| COP Conocophillips | 0.07% | 2,511 | $320K | Reduce -1.9% |
| LOW Lowe's Cos Inc. | 0.06% | 1,155 | $294K | Reduce -11.2% |
| GOOGL Alphabet Inc. Class A | 0.06% | 1,927 | $291K | Add +0.4% |
| IVW iShares S&P 500 Growth ETF | 0.06% | 3,344 | $282K | Add +0.4% |
| KMI Kinder Morgan Inc. | 0.06% | 15,387 | $282K | No change |
| NFLX Netflix Inc. | 0.06% | 461 | $280K | Reduce -3.6% |
| AXON Axon Enterprise Inc. | 0.06% | 887 | $278K | No change |
| T AT&T Inc. | 0.06% | 15,352 | $270K | Add +1.4% |
| DFAT Dimensional US Target Value | 0.06% | 4,896 | $267K | Reduce -5.5% |
| WFC Wells Fargo & Co. | 0.06% | 4,576 | $265K | Add +8.9% |
| EXC Exelon Corp. | 0.06% | 7,050 | $265K | Reduce -3.3% |
| SNV Synovus Financial Corp. | 0.05% | 6,486 | $260K | Reduce -32.4% |
| SHW The Sherwin-Williams Co. | 0.05% | 714 | $248K | Reduce -21.9% |
| JCI Johnson Controls Internation | 0.05% | 3,765 | $246K | Add +2.3% |
| XVV iShares ESG Select Screened | 0.05% | 5,903 | $238K | Add +2.1% |
| AVGO Broadcom Inc. | 0.05% | 176 | $234K | New |
| SCHB Schwab US Broad Market ETF | 0.05% | 3,824 | $233K | New |
| RTX RTX Corp. | 0.05% | 2,363 | $230K | New |
| AMGN Amgen Inc. | 0.05% | 798 | $227K | Reduce -15.5% |
| LLY Eli Lilly & Co. | 0.05% | 290 | $226K | New |
| UPS United Parcel Service Class B | 0.05% | 1,505 | $224K | New |
| VTI VG Morningstar TS MKT ETF-US | 0.05% | 859 | $223K | New |
| ADI Analog Devices Inc. | 0.04% | 1,055 | $209K | Reduce -5.5% |
| APG Api Group Corp. | 0.04% | 5,192 | $204K | New |
Other holdings (1): bonds, preferreds, convertibles and warrants · $427K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | 2,129 | $427K | Add +4.9% |
Total filed on the 13F, all lines: $476.2M.
Portfolio Sells Q4 2023 → Q1 2024
| USRT iShares Core US REIT ETF | Reduce -3.3% | 2.59% | −0.39 |
| AAPL Apple Inc. | Reduce -1.4% | 1.32% | −0.34 |
| PULS Pgim Ultra Short Bond ETF | Reduce -5.1% | 0.50% | −0.08 |
| TSLA Tesla Inc. | Reduce -7.6% | 0.10% | −0.07 |
| WEC WEC Energy Group Inc. | Reduce -4.4% | 0.32% | −0.06 |
| HON Honeywell International Inc. | Reduce -6.2% | 0.25% | −0.05 |
| BA The Boeing Co. | Sold out | 0.00% | −0.05 |
| TIP iShares Tips Bond ETF | Reduce -1.6% | 0.27% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.8% | 0.84% | −0.03 |
| SDY SS SPDR S&P Dividend ETF | Reduce -1.5% | 0.44% | −0.03 |
| SNV Synovus Financial Corp. | Reduce -32.4% | 0.05% | −0.03 |
| ROK Rockwell Automation Inc. | Reduce -1.8% | 0.12% | −0.02 |
| LNT Alliant Energy Corp. | Reduce -5.7% | 0.09% | −0.02 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -2.1% | 0.22% | −0.02 |
| AMGN Amgen Inc. | Reduce -15.5% | 0.05% | −0.02 |
| SHW The Sherwin-Williams Co. | Reduce -21.9% | 0.05% | −0.01 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -2.5% | 0.10% | −0.01 |
| UNP Union Pacific Corp. | Reduce -3.9% | 0.09% | −0.01 |
| PFE Pfizer Inc. | Reduce -1.1% | 0.08% | −0.01 |
| KO The Coca-Cola Co. | Reduce -4.8% | 0.09% | −0.01 |
| V Visa Inc. Class A | Reduce -4.3% | 0.11% | −0.01 |
| DFAS Dimensional US Small Cap ETF | Reduce -2.4% | 0.10% | −0.01 |
| ADI Analog Devices Inc. | Reduce -5.5% | 0.04% | −0.01 |
| DFIV Dimensional International Va | Reduce -0.0% | 0.23% | −0.01 |
| ABT Abbott Laboratories | Reduce -2.1% | 0.08% | −0.01 |
| DFAT Dimensional US Target Value | Reduce -5.5% | 0.06% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -11.2% | 0.06% | −0.01 |
| EXC Exelon Corp. | Reduce -3.3% | 0.06% | −0.00 |
| COP Conocophillips | Reduce -1.9% | 0.07% | −0.00 |
| COST Costco Wholesale Corp. | Reduce -1.9% | 0.08% | −0.00 |
| HD Home Depot Inc. | Reduce -0.5% | 0.21% | −0.00 |
| WMT Walmart Inc. | Reduce -0.9% | 0.17% | +0.00 |
| NFLX Netflix Inc. | Reduce -3.6% | 0.06% | +0.01 |
| XOM Exxon Mobil Corp. | Reduce -1.6% | 0.21% | +0.01 |
| FIS Fidelity National Info Serv | Reduce -0.1% | 0.07% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -3.3% | 0.22% | +0.01 |
| MRK Merck & Co. Inc. | Reduce -0.7% | 0.17% | +0.01 |
| ETN Eaton Corp. PLC | Reduce -6.5% | 0.23% | +0.02 |
Portfolio Buys Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Add +1.0% | 42.12% | +0.35 |
| IWF iShares Russell 1000 Growth | Add +5.5% | 4.82% | +0.29 |
| NVDA Nvidia Corp. | Add +5.0% | 0.43% | +0.18 |
| VEA Vanguard Ftse Developed ETF | Add +10.1% | 3.71% | +0.16 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +4.3% | 11.63% | +0.16 |
| DGRO iShares Core Dividend Growth | New | 0.08% | +0.08 |
| SCHX Schwab US Large-Cap ETF | New | 0.07% | +0.07 |
| AOA iShares Core 80/20 Aggressiv | Add +11.3% | 0.98% | +0.07 |
| MSFT Microsoft Corp. | Add +4.6% | 0.94% | +0.05 |
| AVGO Broadcom Inc. | New | 0.05% | +0.05 |
| SCHB Schwab US Broad Market ETF | New | 0.05% | +0.05 |
| RTX RTX Corp. | New | 0.05% | +0.05 |
| LLY Eli Lilly & Co. | New | 0.05% | +0.05 |
| UPS United Parcel Service Class B | New | 0.05% | +0.05 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.05% | +0.05 |
| APG Api Group Corp. | New | 0.04% | +0.04 |
| META Meta Platforms Inc. Class A | Add +13.6% | 0.11% | +0.03 |
| AMZN Amazon.com Inc. | Add +4.2% | 0.30% | +0.03 |
| UCON First Trust Smith Unconstrai | Add +13.9% | 0.86% | +0.02 |
| ABBV Abbvie Inc. | Add +1.6% | 0.23% | +0.02 |
| IBM Intl Business Machines Corp. | Add +18.1% | 0.08% | +0.02 |
| CAT Caterpillar Inc. | Add +6.9% | 0.07% | +0.01 |
| AOM iShares Core 40/60 Moderate | Add +10.8% | 0.25% | +0.01 |
| WFC Wells Fargo & Co. | Add +8.9% | 0.06% | +0.01 |
| RLY SS Multi-Asset Real Ret ETF | Add +12.1% | 0.17% | +0.01 |
| IWD iShares Russell 1000 Value E | Add +2.2% | 1.10% | +0.00 |
| PG The Procter & Gamble Co. | Add +4.0% | 0.08% | +0.00 |
| GOOG Alphabet Inc. Class C | Add +4.6% | 0.12% | +0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +8.7% | 1.88% | +0.00 |
| JCI Johnson Controls Internation | Add +2.3% | 0.05% | +0.00 |
| EPD Enterprise Products Partners | Add +1.0% | 0.16% | +0.00 |
| MAR Marriott International Class A | Add +0.1% | 0.11% | +0.00 |
| IVW iShares S&P 500 Growth ETF | Add +0.4% | 0.06% | +0.00 |
| XVV iShares ESG Select Screened | Add +2.1% | 0.05% | +0.00 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.3% | 0.36% | −0.00 |
| TMO Thermo Fisher Scientific Inc. | Add +0.1% | 0.09% | −0.00 |
| GOOGL Alphabet Inc. Class A | Add +0.4% | 0.06% | −0.00 |
| USB US Bancorp | Add +5.1% | 0.08% | −0.00 |
| BMO Bank of Montreal | Add +9.7% | 0.09% | −0.00 |
| T AT&T Inc. | Add +1.4% | 0.06% | −0.00 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 1.84% | −0.00 |
| MO Altria Group Inc. | Add +1.1% | 0.36% | −0.00 |
| CVX Chevron Corp. | Add +1.5% | 0.14% | −0.00 |
| BMI Badger Meter Inc. | Add +0.2% | 0.10% | −0.00 |
| AOR iShares Core 60/40 Balanced | Add +4.8% | 0.80% | −0.00 |
| SCHD Schwab US DVD Equity ETF | Add +2.6% | 0.50% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Add +0.2% | 0.47% | −0.01 |
| MUB iShares National Muni Bond E | Add +0.4% | 0.10% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Add +0.4% | 0.08% | −0.01 |
| SCHP Schwab U.S. Tips ETF | Add +8.4% | 0.73% | −0.01 |
Notes & Other Activity Q4 2023 → Q1 2024
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | Add +4.9% | 2,129 | $427K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 147 | $858.9M | IVV, AGG, VEA, IWF, VB |
| Q1 2026 | 132 | $741.7M | IVV, AGG, VEA, IWF, VB |
| Q4 2025 | 131 | $713.5M | IVV, AGG, IWF, VEA, VB |
| Q3 2025 | 127 | $676.8M | IVV, IWF, AGG, VB, VEA |
| Q2 2025 | 118 | $618.2M | IVV, AGG, IWF, VB, VEA |
| Q1 2025 | 111 | $555.8M | IVV, AGG, IWF, VB, PYLD |
| Q4 2024 | 111 | $558.6M | IVV, VB, IWF, AGG, VEA |
| Q3 2024 | 108 | $528.7M | IVV, VB, AGG, IWF, VEA |
| Q2 2024 | 116 | $496.5M | IVV, VB, AGG, IWF, VEA |
| Q1 2024 | 104 | $475.8M | IVV, VB, AGG, IWF, VEA |