Ellenbecker Investment Group

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 11, 2024), Ellenbecker Investment Group reported 116 stock positions worth $496.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 42.1% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 10.9%) and iShares Core U.S. Aggregate (AGG, 6.1%). Compared with Q1 2024, it opened 14 new positions, sold out of 2, added to 54 and reduced 39. The biggest buy was iShares Russell 1000 Growth (IWF, shares +5%) and the biggest sale iShares Core US REIT ETF (USRT, shares −10%).

Most Recent 13F
Q2 2026
Location
WAUKESHA, WI
CIK
0001731497
Portfolio Value
$496.5M (Q2 2024)
SEC Filing
0001731497-24-000003 ↗ filed Jul 11, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $475.8M Q1 2024 Q2 2024: $496.5M $496.5M Q2 2024 Q3 2024: $528.7M Q3 2024 Q4 2024: $558.6M Q4 2024 Q1 2025: $555.8M Q1 2025 Q2 2025: $618.2M Q2 2025 Q3 2025: $676.8M Q3 2025 Q4 2025: $713.5M Q4 2025 Q1 2026: $741.7M Q1 2026 Q2 2026: $858.9M Q2 2026

Holdings 116 stocks · $496.5M

IVV iShares Core S&P 500 ETF 42.09% 381,898 $209.0M Add +0.2%
VB Vanguard Most SM-Cap ETF-Usd 10.90% 248,183 $54.1M Add +2.5%
AGG iShares Core U.S. Aggregate 6.14% 313,818 $30.5M Add +2.1%
IWF iShares Russell 1000 Growth 5.24% 71,338 $26.0M Add +4.9%
VEA Vanguard Ftse Developed ETF 3.70% 371,850 $18.4M Add +5.6%
IJR iShares Core S&P Small-Cap E 2.74% 127,319 $13.6M Add +0.5%
USRT iShares Core US REIT ETF 2.23% 206,930 $11.1M Reduce -9.6%
VWO Vanguard Ftse Emerging Marke 1.98% 224,623 $9.8M Add +4.7%
SPY SS SPDR S&P 500 ETF Trust-US 1.90% 17,293 $9.4M Add +3.3%
AAPL Apple Inc. 1.56% 36,816 $7.8M Add +0.4%
AOA iShares Core 80/20 Aggressiv 1.12% 74,097 $5.5M Add +16.7%
IWD iShares Russell 1000 Value E 1.11% 31,459 $5.5M Add +7.3%
MSFT Microsoft Corp. 1.00% 11,090 $5.0M Add +4.2%
UCON First Trust Smith Unconstrai 0.89% 181,026 $4.4M Add +8.2%
AOR iShares Core 60/40 Balanced 0.81% 71,769 $4.0M Add +5.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.77% 15,871 $3.8M Reduce -0.8%
BND Vanguard Total Bond Market 0.76% 52,088 $3.8M Add +12.5%
SCHP Schwab U.S. Tips ETF 0.68% 64,589 $3.4M Reduce -2.5%
FISV Fiserv Inc. 0.60% 20,132 $3.0M No change
NVDA Nvidia Corp. 0.57% 22,843 $2.8M Add +0.3%
SCHD Schwab US DVD Equity ETF 0.53% 34,149 $2.7M Add +14.8%
PM Philip Morris International 0.52% 25,542 $2.6M Reduce -4.0%
PULS Pgim Ultra Short Bond ETF 0.48% 47,548 $2.4M Reduce -0.4%
UNH Unitedhealth Group Inc. 0.44% 4,302 $2.2M Add +3.4%
IWR iShares Russell Mid-Cap ETF 0.43% 26,550 $2.2M Add +0.2%
SDY SS SPDR S&P Dividend ETF 0.41% 15,933 $2.0M Reduce -0.7%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.39% 7,770 $1.9M Add +7.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.37% 23,635 $1.8M Add +1.5%
MO Altria Group Inc. 0.35% 38,551 $1.8M Reduce -3.2%
AOM iShares Core 40/60 Moderate 0.33% 37,962 $1.6M Add +38.9%
AMZN Amazon.com Inc. 0.31% 7,855 $1.5M Reduce -1.7%
WEC WEC Energy Group Inc. 0.30% 18,675 $1.5M Add +1.8%
HON Honeywell International Inc. 0.28% 6,474 $1.4M Add +10.9%
IWM iShares Russell 2000 ETF 0.24% 5,990 $1.2M Add +0.2%
TIP iShares Tips Bond ETF 0.24% 11,073 $1.2M Reduce -5.8%
PEP Pepsico Inc. 0.23% 6,783 $1.1M Add +0.3%
VEU Vanguard Ftse All-World Ex-U 0.22% 19,040 $1.1M Add +6.6%
ETN Eaton Corp. PLC 0.22% 3,465 $1.1M Reduce -2.5%
ABBV Abbvie Inc. 0.21% 6,061 $1.0M Add +1.4%
BRK.B Berkshire Hathaway Inc. Class B 0.21% 2,524 $1.0M Reduce -0.6%
XOM Exxon Mobil Corp. 0.20% 8,580 $988K Add +0.7%
HD Home Depot Inc. 0.19% 2,749 $946K Add +4.0%
WMT Walmart Inc. 0.18% 13,413 $908K Add +0.0%
MRK Merck & Co. Inc. 0.18% 7,299 $904K Add +17.6%
SYY Sysco Corp. 0.18% 12,282 $877K No change
IEFA iShares Core MSCI Eafe ETF 0.17% 11,762 $854K Add +0.1%
DGRO iShares Core Dividend Growth 0.16% 13,883 $800K Add +106.2%
DFIV Dimensional International Va 0.16% 21,711 $780K Reduce -26.4%
RLY SS Multi-Asset Real Ret ETF 0.15% 27,703 $765K Reduce -1.6%
EPD Enterprise Products Partners 0.15% 24,873 $721K Reduce -6.5%
GOOG Alphabet Inc. Class C 0.14% 3,737 $686K Reduce -2.7%
JNJ Johnson & Johnson 0.13% 4,461 $652K Reduce -11.1%
CVX Chevron Corp. 0.13% 4,103 $642K Reduce -5.6%
V Visa Inc. Class A 0.12% 2,305 $605K Add +18.1%
ABT Abbott Laboratories 0.12% 5,574 $579K Add +73.6%
ROK Rockwell Automation Inc. 0.11% 1,979 $545K Reduce -0.5%
MUB iShares National Muni Bond E 0.11% 5,113 $545K Add +10.7%
TSLA Tesla Inc. 0.11% 2,693 $533K Reduce -0.3%
BMI Badger Meter Inc. 0.10% 2,798 $521K Add +0.1%
META Meta Platforms Inc. Class A 0.10% 1,027 $518K Reduce -7.1%
AVGO Broadcom Inc. 0.10% 316 $509K Add +79.5%
MAR Marriott International Class A 0.10% 2,013 $487K Add +0.3%
MCD McDonald's Corp. 0.10% 1,892 $482K Reduce -8.0%
CEG Constellation Energy 0.10% 2,398 $480K Add +1.8%
LNT Alliant Energy Corp. 0.09% 9,093 $463K Add +5.0%
MTG Mgic Investment Corp. 0.09% 21,159 $456K New
COST Costco Wholesale Corp. 0.09% 527 $448K Add +0.2%
KLAC KLA Corp. 0.09% 534 $440K New
DFAS Dimensional US Small Cap ETF 0.09% 7,325 $440K Reduce -2.6%
KO The Coca-Cola Co. 0.09% 6,768 $431K Reduce -2.5%
ADI Analog Devices Inc. 0.08% 1,796 $410K Add +70.2%
UNP Union Pacific Corp. 0.08% 1,775 $402K Add +0.2%
LLY Eli Lilly & Co. 0.08% 432 $391K Add +49.0%
IGIB iShares 5-10Y Inv Grade Corp. 0.08% 7,457 $382K Reduce -17.8%
TMO Thermo Fisher Scientific Inc. 0.08% 688 $381K Reduce -3.5%
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.08% 4,505 $378K No change
MDLZ Mondelez International Inc. Class A 0.07% 5,656 $370K Reduce -1.7%
COP Conocophillips 0.07% 3,208 $367K Add +27.8%
LOW Lowe's Cos Inc. 0.07% 1,638 $361K Add +41.8%
PG The Procter & Gamble Co. 0.07% 2,156 $356K Reduce -11.2%
GOOGL Alphabet Inc. Class A 0.07% 1,921 $350K Reduce -0.3%
SCHX Schwab US Large-Cap ETF 0.07% 5,409 $348K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 2,003 $346K Reduce -3.1%
FIS Fidelity National Info Serv 0.07% 4,553 $343K Add +0.3%
PFE Pfizer Inc. 0.07% 12,203 $341K Reduce -6.7%
RTX RTX Corp. 0.07% 3,322 $334K Add +40.6%
USB US Bancorp 0.07% 8,370 $332K Reduce -4.2%
NFLX Netflix Inc. 0.06% 461 $311K No change
KMI Kinder Morgan Inc. 0.06% 15,387 $306K No change
CAT Caterpillar Inc. 0.06% 912 $304K Reduce -5.3%
T AT&T Inc. 0.06% 15,735 $301K Add +2.5%
LIN Linde PLC 0.06% 629 $276K New
WY Weyerhaeuser Co. 0.05% 9,600 $273K No change
SYK Stryker Corp. 0.05% 776 $264K New
SNV Synovus Financial Corp. 0.05% 6,551 $263K Add +1.0%
AXON Axon Enterprise Inc. 0.05% 887 $261K No change
IVW iShares S&P 500 Growth ETF 0.05% 2,768 $256K Reduce -17.2%
WFC Wells Fargo & Co. 0.05% 4,254 $253K Reduce -7.0%
XVV iShares ESG Select Screened 0.05% 5,941 $250K Add +0.6%
DFAT Dimensional US Target Value 0.05% 4,719 $245K Reduce -3.6%

Show all 116 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $433K (not counted above)
SecurityClassShares / PrincipalValueChange
JPMORGAN CHASE & CO (JPM 5.45 PERP P) PFD 2,138$433KAdd +0.4%

Total filed on the 13F, all lines: $496.9M.

Portfolio Sells Q1 2024 → Q2 2024

USRT iShares Core US REIT ETF Reduce -9.6% 2.23% −0.36
DFIV Dimensional International Va Reduce -26.4% 0.16% −0.07
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -0.8% 0.77% −0.07
SCHP Schwab U.S. Tips ETF Reduce -2.5% 0.68% −0.05
AMGN Amgen Inc. Sold out 0.00% −0.05
UPS United Parcel Service Class B Sold out 0.00% −0.05
JNJ Johnson & Johnson Reduce -11.1% 0.13% −0.04
SDY SS SPDR S&P Dividend ETF Reduce -0.7% 0.41% −0.03
TIP iShares Tips Bond ETF Reduce -5.8% 0.24% −0.03
MCD McDonald's Corp. Reduce -8.0% 0.10% −0.02
PULS Pgim Ultra Short Bond ETF Reduce -0.4% 0.48% −0.02
IGIB iShares 5-10Y Inv Grade Corp. Reduce -17.8% 0.08% −0.02
EPD Enterprise Products Partners Reduce -6.5% 0.15% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -0.6% 0.21% −0.02
USB US Bancorp Reduce -4.2% 0.07% −0.02
CVX Chevron Corp. Reduce -5.6% 0.13% −0.01
ETN Eaton Corp. PLC Reduce -2.5% 0.22% −0.01
IBM Intl Business Machines Corp. Reduce -3.1% 0.07% −0.01
CAT Caterpillar Inc. Reduce -5.3% 0.06% −0.01
ROK Rockwell Automation Inc. Reduce -0.5% 0.11% −0.01
MO Altria Group Inc. Reduce -3.2% 0.35% −0.01
RLY SS Multi-Asset Real Ret ETF Reduce -1.6% 0.15% −0.01
PG The Procter & Gamble Co. Reduce -11.2% 0.07% −0.01
TMO Thermo Fisher Scientific Inc. Reduce -3.5% 0.08% −0.01
MDLZ Mondelez International Inc. Class A Reduce -1.7% 0.07% −0.01
DFAS Dimensional US Small Cap ETF Reduce -2.6% 0.09% −0.01
META Meta Platforms Inc. Class A Reduce -7.1% 0.10% −0.01
IVW iShares S&P 500 Growth ETF Reduce -17.2% 0.05% −0.01
PFE Pfizer Inc. Reduce -6.7% 0.07% −0.01
EXC Exelon Corp. Reduce -1.1% 0.05% −0.01
DFAT Dimensional US Target Value Reduce -3.6% 0.05% −0.01
WFC Wells Fargo & Co. Reduce -7.0% 0.05% −0.00
KO The Coca-Cola Co. Reduce -2.5% 0.09% −0.00
SCHB Schwab US Broad Market ETF Reduce -3.9% 0.05% −0.00
JCI Johnson Controls Internation Reduce -2.2% 0.05% −0.00
VTI VG Morningstar TS MKT ETF-US Reduce -1.5% 0.05% −0.00
AMZN Amazon.com Inc. Reduce -1.7% 0.31% +0.00
TSLA Tesla Inc. Reduce -0.3% 0.11% +0.01
PM Philip Morris International Reduce -4.0% 0.52% +0.01
GOOGL Alphabet Inc. Class A Reduce -0.3% 0.07% +0.01
GOOG Alphabet Inc. Class C Reduce -2.7% 0.14% +0.02

Portfolio Buys Q1 2024 → Q2 2024

IWF iShares Russell 1000 Growth Add +4.9% 5.24% +0.42
AAPL Apple Inc. Add +0.4% 1.56% +0.24
NVDA Nvidia Corp. Add +0.3% 0.57% +0.14
AOA iShares Core 80/20 Aggressiv Add +16.7% 1.12% +0.14
VWO Vanguard Ftse Emerging Marke Add +4.7% 1.98% +0.10
MTG Mgic Investment Corp. New 0.09% +0.09
KLAC KLA Corp. New 0.09% +0.09
AOM iShares Core 40/60 Moderate Add +38.9% 0.33% +0.08
DGRO iShares Core Dividend Growth Add +106.2% 0.16% +0.08
MSFT Microsoft Corp. Add +4.2% 1.00% +0.06
LIN Linde PLC New 0.06% +0.06
SPY SS SPDR S&P 500 ETF Trust-US Add +3.3% 1.90% +0.05
AVGO Broadcom Inc. Add +79.5% 0.10% +0.05
SYK Stryker Corp. New 0.05% +0.05
BND Vanguard Total Bond Market Add +12.5% 0.76% +0.05
AOK iShares Core 30/70 Conservat New 0.05% +0.05
ACN Accenture PLC Class A New 0.05% +0.05
AMAT Applied Materials Inc. New 0.05% +0.05
TXN Texas Instruments Inc. New 0.05% +0.05
MA Mastercard Inc. Class A New 0.05% +0.05
DE Deere & Co. New 0.05% +0.05
TEL Te Connectivity Ltd. New 0.04% +0.04
CMCSA Comcast Corp. Class A New 0.04% +0.04
ORCL Oracle Corp. New 0.04% +0.04
QCOM Qualcomm Inc. New 0.04% +0.04
ABT Abbott Laboratories Add +73.6% 0.12% +0.04
ADI Analog Devices Inc. Add +70.2% 0.08% +0.04
LLY Eli Lilly & Co. Add +49.0% 0.08% +0.03
SCHD Schwab US DVD Equity ETF Add +14.8% 0.53% +0.03
UCON First Trust Smith Unconstrai Add +8.2% 0.89% +0.03
HON Honeywell International Inc. Add +10.9% 0.28% +0.03
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +7.4% 0.39% +0.03
RTX RTX Corp. Add +40.6% 0.07% +0.02
AOR iShares Core 60/40 Balanced Add +5.5% 0.81% +0.02
WMT Walmart Inc. Add +0.0% 0.18% +0.01
LOW Lowe's Cos Inc. Add +41.8% 0.07% +0.01
BMI Badger Meter Inc. Add +0.1% 0.10% +0.01
MRK Merck & Co. Inc. Add +17.6% 0.18% +0.01
COST Costco Wholesale Corp. Add +0.2% 0.09% +0.01
UNH Unitedhealth Group Inc. Add +3.4% 0.44% +0.01
V Visa Inc. Class A Add +18.1% 0.12% +0.01
COP Conocophillips Add +27.8% 0.07% +0.01
MUB iShares National Muni Bond E Add +10.7% 0.11% +0.01
CEG Constellation Energy Add +1.8% 0.10% +0.01
VEU Vanguard Ftse All-World Ex-U Add +6.6% 0.22% +0.00
T AT&T Inc. Add +2.5% 0.06% +0.00
IWD iShares Russell 1000 Value E Add +7.3% 1.11% +0.00
LNT Alliant Energy Corp. Add +5.0% 0.09% +0.00
XVV iShares ESG Select Screened Add +0.6% 0.05% +0.00
APG Api Group Corp. Add +8.3% 0.04% −0.00

Notes & Other Activity Q1 2024 → Q2 2024

JPMORGAN CHASE & CO (JPM 5.45 PERP P) PFD Add +0.4% 2,138 $433K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 147$858.9MIVV, AGG, VEA, IWF, VB
Q1 2026 132$741.7MIVV, AGG, VEA, IWF, VB
Q4 2025 131$713.5MIVV, AGG, IWF, VEA, VB
Q3 2025 127$676.8MIVV, IWF, AGG, VB, VEA
Q2 2025 118$618.2MIVV, AGG, IWF, VB, VEA
Q1 2025 111$555.8MIVV, AGG, IWF, VB, PYLD
Q4 2024 111$558.6MIVV, VB, IWF, AGG, VEA
Q3 2024 108$528.7MIVV, VB, AGG, IWF, VEA
Q2 2024 116$496.5MIVV, VB, AGG, IWF, VEA
Q1 2024 104$475.8MIVV, VB, AGG, IWF, VEA