Ellenbecker Investment Group
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 13, 2025), Ellenbecker Investment Group reported 111 stock positions worth $558.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 38.5% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 9.9%) and iShares Russell 1000 Growth (IWF, 7.5%). Compared with Q3 2024, it opened 6 new positions, sold out of 3, added to 42 and reduced 54. The biggest buy was a new position in PIMCO Multisector Bond Actv (PYLD) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- WAUKESHA, WI
- CIK
- 0001731497
- Portfolio Value
- $558.6M (Q4 2024)
- SEC Filing
- 0001731497-25-000001 ↗ filed Jan 13, 2025
Holdings Value
Holdings 111 stocks · $558.6M
| IVV iShares Core S&P 500 ETF | 38.47% | 365,026 | $214.9M | Reduce -5.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 9.87% | 229,571 | $55.2M | Reduce -11.0% |
| IWF iShares Russell 1000 Growth | 7.47% | 103,844 | $41.7M | Add +41.5% |
| AGG iShares Core U.S. Aggregate | 7.31% | 421,377 | $40.8M | Add +31.3% |
| VEA Vanguard Ftse Developed ETF | 3.05% | 356,203 | $17.0M | Reduce -6.9% |
| PYLD PIMCO Multisector Bond Actv | 2.87% | 618,783 | $16.0M | New |
| VWO Vanguard Ftse Emerging Marke | 2.51% | 317,797 | $14.0M | Add +39.0% |
| IWD iShares Russell 1000 Value E | 2.31% | 69,747 | $12.9M | Add +126.8% |
| IJR iShares Core S&P Small-Cap E | 2.21% | 107,306 | $12.4M | Reduce -16.6% |
| AAPL Apple Inc. | 1.65% | 36,897 | $9.2M | Add +4.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.57% | 14,995 | $8.8M | Reduce -15.3% |
| AOA iShares Core 80/20 Aggressiv | 1.45% | 105,723 | $8.1M | Add +33.0% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 1.28% | 130,380 | $7.1M | New |
| USRT iShares Core US REIT ETF | 1.22% | 119,237 | $6.8M | Reduce -33.4% |
| AOR iShares Core 60/40 Balanced | 1.05% | 102,412 | $5.9M | Add +29.2% |
| MSFT Microsoft Corp. | 0.81% | 10,687 | $4.5M | Add +1.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.72% | 15,251 | $4.0M | Reduce -1.9% |
| FISV Fiserv Inc. | 0.66% | 17,959 | $3.7M | Reduce -0.2% |
| SCHD Schwab US DVD Equity ETF | 0.63% | 128,804 | $3.5M | Add +8.5% |
| PM Philip Morris International | 0.52% | 24,240 | $2.9M | Reduce -0.1% |
| BND Vanguard Total Bond Market | 0.50% | 38,928 | $2.8M | Reduce -27.5% |
| NVDA Nvidia Corp. | 0.47% | 19,483 | $2.6M | Reduce -12.2% |
| UCON First Trust Smith Unconstrai | 0.46% | 103,120 | $2.5M | Reduce -45.3% |
| AOM iShares Core 40/60 Moderate | 0.38% | 49,253 | $2.1M | Add +24.5% |
| IWR iShares Russell Mid-Cap ETF | 0.38% | 24,003 | $2.1M | Reduce -0.8% |
| PULS Pgim Ultra Short Bond ETF | 0.37% | 42,263 | $2.1M | Reduce -13.0% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.37% | 7,601 | $2.1M | Reduce -3.1% |
| UNH Unitedhealth Group Inc. | 0.37% | 4,047 | $2.0M | Reduce -0.1% |
| SDY SS SPDR S&P Dividend ETF | 0.35% | 14,663 | $1.9M | Reduce -2.3% |
| MO Altria Group Inc. | 0.33% | 35,436 | $1.9M | Reduce -1.4% |
| AMZN Amazon.com Inc. | 0.32% | 8,033 | $1.8M | Reduce -1.8% |
| WEC WEC Energy Group Inc. | 0.32% | 18,711 | $1.8M | Reduce -0.1% |
| PHYL Pgim Active High Yield Bond | 0.30% | 48,064 | $1.7M | New |
| IWM iShares Russell 2000 ETF | 0.24% | 5,980 | $1.3M | Add +0.4% |
| HON Honeywell International Inc. | 0.24% | 5,828 | $1.3M | Add +0.3% |
| WMT Walmart Inc. | 0.22% | 13,418 | $1.2M | Reduce -2.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 2,548 | $1.2M | Reduce -5.1% |
| DGRO iShares Core Dividend Growth | 0.20% | 18,639 | $1.1M | Reduce -5.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.20% | 19,762 | $1.1M | Add +0.1% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.20% | 14,187 | $1.1M | Reduce -36.7% |
| ETN Eaton Corp. PLC | 0.19% | 3,205 | $1.1M | Reduce -3.4% |
| SCHP Schwab U.S. Tips ETF | 0.19% | 40,358 | $1.0M | Reduce -64.1% |
| PEP Pepsico Inc. | 0.18% | 6,795 | $1.0M | Add +0.0% |
| TSLA Tesla Inc. | 0.18% | 2,467 | $996K | Reduce -9.5% |
| XOM Exxon Mobil Corp. | 0.17% | 8,756 | $942K | Add +0.7% |
| SYY Sysco Corp. | 0.16% | 11,612 | $888K | Reduce -5.5% |
| HD Home Depot Inc. | 0.16% | 2,245 | $874K | Reduce -5.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.15% | 11,838 | $832K | Add +0.7% |
| ABBV Abbvie Inc. | 0.15% | 4,656 | $827K | Reduce -13.6% |
| EPD Enterprise Products Partners | 0.14% | 25,105 | $787K | Reduce -0.6% |
| GOOG Alphabet Inc. Class C | 0.13% | 3,893 | $741K | Add +0.1% |
| MRK Merck & Co. Inc. | 0.13% | 7,269 | $723K | Add +20.0% |
| TIP iShares Tips Bond ETF | 0.13% | 6,623 | $706K | Reduce -31.6% |
| DFIV Dimensional International Va | 0.13% | 19,779 | $702K | Reduce -6.0% |
| META Meta Platforms Inc. Class A | 0.12% | 1,151 | $674K | Add +4.0% |
| JNJ Johnson & Johnson | 0.11% | 4,391 | $635K | Reduce -3.1% |
| ABT Abbott Laboratories | 0.11% | 5,202 | $589K | Add +2.6% |
| V Visa Inc. Class A | 0.10% | 1,834 | $580K | Add +4.8% |
| BMI Badger Meter Inc. | 0.10% | 2,716 | $576K | Reduce -3.1% |
| ROK Rockwell Automation Inc. | 0.10% | 1,990 | $569K | Add +0.3% |
| MAR Marriott International Class A | 0.10% | 1,977 | $552K | Reduce -1.9% |
| MCD McDonald's Corp. | 0.10% | 1,867 | $541K | Reduce -1.7% |
| CEG Constellation Energy | 0.10% | 2,380 | $532K | Reduce -3.1% |
| LNT Alliant Energy Corp. | 0.09% | 8,926 | $528K | Reduce -1.7% |
| AXON Axon Enterprise Inc. | 0.09% | 887 | $527K | No change |
| CVX Chevron Corp. | 0.09% | 3,493 | $506K | Reduce -15.6% |
| COST Costco Wholesale Corp. | 0.09% | 528 | $484K | Add +0.2% |
| MUB iShares National Muni Bond E | 0.08% | 4,249 | $453K | Reduce -2.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.08% | 2,058 | $453K | Add +0.4% |
| BMO Bank of Montreal filed as BANK MONTREAL QUE | 0.08% | 4,505 | $437K | No change |
| AVGO Broadcom Inc. | 0.08% | 1,871 | $434K | Add +11.5% |
| GOOGL Alphabet Inc. Class A | 0.08% | 2,245 | $425K | Add +7.8% |
| KMI Kinder Morgan Inc. | 0.08% | 15,387 | $422K | No change |
| VONG Vanguard Russell 1000 Growth | 0.07% | 4,048 | $418K | New |
| NFLX Netflix Inc. | 0.07% | 461 | $411K | No change |
| KO The Coca-Cola Co. | 0.07% | 6,482 | $404K | Reduce -3.6% |
| PG The Procter & Gamble Co. | 0.07% | 2,264 | $380K | Reduce -0.1% |
| IVW iShares S&P 500 Growth ETF | 0.07% | 3,710 | $377K | Add +34.0% |
| FIS Fidelity National Info Serv | 0.07% | 4,575 | $370K | Add +0.2% |
| UNP Union Pacific Corp. | 0.07% | 1,600 | $365K | Reduce -1.2% |
| TMO Thermo Fisher Scientific Inc. | 0.06% | 689 | $359K | Add +0.1% |
| T AT&T Inc. | 0.06% | 15,522 | $353K | Reduce -1.5% |
| USB US Bancorp | 0.06% | 7,077 | $339K | Reduce -4.8% |
| XVV iShares ESG Select Screened | 0.06% | 7,175 | $325K | Add +20.0% |
| SCHX Schwab US Large-Cap ETF | 0.06% | 13,842 | $321K | Reduce -14.8% |
| MDLZ Mondelez International Inc. Class A | 0.06% | 5,329 | $318K | Reduce -6.4% |
| CAT Caterpillar Inc. | 0.05% | 840 | $305K | Add +0.1% |
| RLY SS Multi-Asset Real Ret ETF | 0.05% | 10,804 | $292K | Reduce -48.6% |
| JCI Johnson Controls Internation | 0.05% | 3,682 | $291K | No change |
| VOO Vanguard S&P 500 ETF | 0.05% | 538 | $290K | Add +38.7% |
| PFE Pfizer Inc. | 0.05% | 10,703 | $284K | Reduce -16.1% |
| WFC Wells Fargo & Co. | 0.05% | 3,925 | $276K | Reduce -11.2% |
| LOW Lowe's Cos Inc. | 0.05% | 1,110 | $274K | Add +6.3% |
| MTG Mgic Investment Corp. | 0.05% | 11,560 | $274K | Reduce -2.7% |
| GLD SPDR Gold Shares | 0.05% | 1,121 | $271K | Add +29.3% |
| WY Weyerhaeuser Co. | 0.05% | 9,600 | $270K | No change |
| EXC Exelon Corp. | 0.05% | 7,148 | $269K | No change |
| DFAT Dimensional US Target Value | 0.05% | 4,732 | $263K | Add +0.1% |
| LIN Linde PLC | 0.05% | 629 | $263K | No change |
| AXP American Express Co. | 0.05% | 883 | $262K | New |
Other holdings (1): bonds, preferreds, convertibles and warrants · $536K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | 2,234 | $536K | Add +6.4% |
Total filed on the 13F, all lines: $559.2M.
Portfolio Sells Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Reduce -5.2% | 38.47% | −3.56 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -11.0% | 9.87% | −1.70 |
| USRT iShares Core US REIT ETF | Reduce -33.4% | 1.22% | −0.86 |
| VEA Vanguard Ftse Developed ETF | Reduce -6.9% | 3.05% | −0.77 |
| IJR iShares Core S&P Small-Cap E | Reduce -16.6% | 2.21% | −0.63 |
| UCON First Trust Smith Unconstrai | Reduce -45.3% | 0.46% | −0.44 |
| SCHP Schwab U.S. Tips ETF | Reduce -64.1% | 0.19% | −0.38 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -15.3% | 1.57% | −0.35 |
| BND Vanguard Total Bond Market | Reduce -27.5% | 0.50% | −0.26 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -36.7% | 0.20% | −0.14 |
| PULS Pgim Ultra Short Bond ETF | Reduce -13.0% | 0.37% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -0.1% | 0.37% | −0.08 |
| TIP iShares Tips Bond ETF | Reduce -31.6% | 0.13% | −0.08 |
| RLY SS Multi-Asset Real Ret ETF | Reduce -48.6% | 0.05% | −0.06 |
| SDY SS SPDR S&P Dividend ETF | Reduce -2.3% | 0.35% | −0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -1.9% | 0.72% | −0.06 |
| ABBV Abbvie Inc. | Reduce -13.6% | 0.15% | −0.05 |
| AOK iShares Core 30/70 Conservat | Sold out | 0.00% | −0.05 |
| SCHB Schwab US Broad Market ETF | Sold out | 0.00% | −0.05 |
| NVDA Nvidia Corp. | Reduce -12.2% | 0.47% | −0.04 |
| AMGN Amgen Inc. | Sold out | 0.00% | −0.04 |
| PM Philip Morris International | Reduce -0.1% | 0.52% | −0.04 |
| DGRO iShares Core Dividend Growth | Reduce -5.2% | 0.20% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -5.1% | 0.21% | −0.03 |
| HD Home Depot Inc. | Reduce -5.9% | 0.16% | −0.03 |
| DFIV Dimensional International Va | Reduce -6.0% | 0.13% | −0.03 |
| CEG Constellation Energy | Reduce -3.1% | 0.10% | −0.03 |
| WEC WEC Energy Group Inc. | Reduce -0.1% | 0.32% | −0.03 |
| JNJ Johnson & Johnson | Reduce -3.1% | 0.11% | −0.03 |
| CVX Chevron Corp. | Reduce -15.6% | 0.09% | −0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -3.1% | 0.37% | −0.02 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.8% | 0.38% | −0.02 |
| SYY Sysco Corp. | Reduce -5.5% | 0.16% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -6.4% | 0.06% | −0.02 |
| KO The Coca-Cola Co. | Reduce -3.6% | 0.07% | −0.02 |
| PFE Pfizer Inc. | Reduce -16.1% | 0.05% | −0.02 |
| ETN Eaton Corp. PLC | Reduce -3.4% | 0.19% | −0.02 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -23.7% | 0.04% | −0.02 |
| MO Altria Group Inc. | Reduce -1.4% | 0.33% | −0.02 |
| BMI Badger Meter Inc. | Reduce -3.1% | 0.10% | −0.01 |
| MCD McDonald's Corp. | Reduce -1.7% | 0.10% | −0.01 |
| SCHX Schwab US Large-Cap ETF | Reduce -14.8% | 0.06% | −0.01 |
| DFAS Dimensional US Small Cap ETF | Reduce -15.5% | 0.04% | −0.01 |
| UNP Union Pacific Corp. | Reduce -1.2% | 0.07% | −0.01 |
| LNT Alliant Energy Corp. | Reduce -1.7% | 0.09% | −0.01 |
| MTG Mgic Investment Corp. | Reduce -2.7% | 0.05% | −0.01 |
| MUB iShares National Muni Bond E | Reduce -2.1% | 0.08% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.07% | −0.01 |
| USB US Bancorp | Reduce -4.8% | 0.06% | −0.00 |
| T AT&T Inc. | Reduce -1.5% | 0.06% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| PYLD PIMCO Multisector Bond Actv | New | 2.87% | +2.87 |
| IWF iShares Russell 1000 Growth | Add +41.5% | 7.47% | +2.26 |
| SPMD SS SPDR P S&P 400 Midcap ETF | New | 1.28% | +1.28 |
| IWD iShares Russell 1000 Value E | Add +126.8% | 2.31% | +1.21 |
| AGG iShares Core U.S. Aggregate | Add +31.3% | 7.31% | +1.16 |
| VWO Vanguard Ftse Emerging Marke | Add +39.0% | 2.51% | +0.44 |
| PHYL Pgim Active High Yield Bond | New | 0.30% | +0.30 |
| AOA iShares Core 80/20 Aggressiv | Add +33.0% | 1.45% | +0.26 |
| AOR iShares Core 60/40 Balanced | Add +29.2% | 1.05% | +0.16 |
| AAPL Apple Inc. | Add +4.5% | 1.65% | +0.10 |
| VONG Vanguard Russell 1000 Growth | New | 0.07% | +0.07 |
| AXP American Express Co. | New | 0.05% | +0.05 |
| AOM iShares Core 40/60 Moderate | Add +24.5% | 0.38% | +0.05 |
| UMBF Umb Financial Corp. | New | 0.04% | +0.04 |
| AVGO Broadcom Inc. | Add +11.5% | 0.08% | +0.02 |
| IVW iShares S&P 500 Growth ETF | Add +34.0% | 0.07% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +38.7% | 0.05% | +0.01 |
| V Visa Inc. Class A | Add +4.8% | 0.10% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +7.8% | 0.08% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.13% | +0.01 |
| GLD SPDR Gold Shares | Add +29.3% | 0.05% | +0.01 |
| HON Honeywell International Inc. | Add +0.3% | 0.24% | +0.01 |
| XVV iShares ESG Select Screened | Add +20.0% | 0.06% | +0.01 |
| SNV Synovus Financial Corp. | Add +0.9% | 0.05% | +0.00 |
| ROK Rockwell Automation Inc. | Add +0.3% | 0.10% | +0.00 |
| META Meta Platforms Inc. Class A | Add +4.0% | 0.12% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.5% | 0.05% | −0.00 |
| MRK Merck & Co. Inc. | Add +20.0% | 0.13% | −0.00 |
| ADI Analog Devices Inc. | Add +9.6% | 0.04% | −0.00 |
| COST Costco Wholesale Corp. | Add +0.2% | 0.09% | −0.00 |
| DFAT Dimensional US Target Value | Add +0.1% | 0.05% | −0.00 |
| SCHD Schwab US DVD Equity ETF | Add +8.5% | 0.63% | −0.00 |
| ORCL Oracle Corp. | Add +0.1% | 0.04% | −0.00 |
| ABT Abbott Laboratories | Add +2.6% | 0.11% | −0.00 |
| LLY Eli Lilly & Co. | Add +9.9% | 0.04% | −0.00 |
| LOW Lowe's Cos Inc. | Add +6.3% | 0.05% | −0.00 |
| IBM Intl Business Machines Corp. | Add +0.4% | 0.08% | −0.00 |
| RTX RTX Corp. | Add +0.3% | 0.05% | −0.00 |
| UPS United Parcel Service Class B | Add +0.2% | 0.04% | −0.01 |
| FIS Fidelity National Info Serv | Add +0.2% | 0.07% | −0.01 |
| CAT Caterpillar Inc. | Add +0.1% | 0.05% | −0.01 |
| IWM iShares Russell 2000 ETF | Add +0.4% | 0.24% | −0.01 |
| TMO Thermo Fisher Scientific Inc. | Add +0.1% | 0.06% | −0.02 |
| XOM Exxon Mobil Corp. | Add +0.7% | 0.17% | −0.02 |
| IEFA iShares Core MSCI Eafe ETF | Add +0.7% | 0.15% | −0.02 |
| VEU Vanguard Ftse All-World Ex-U | Add +0.1% | 0.20% | −0.03 |
| PEP Pepsico Inc. | Add +0.0% | 0.18% | −0.03 |
| MSFT Microsoft Corp. | Add +1.6% | 0.81% | −0.05 |
Notes & Other Activity Q3 2024 → Q4 2024
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | Add +6.4% | 2,234 | $536K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 147 | $858.9M | IVV, AGG, VEA, IWF, VB |
| Q1 2026 | 132 | $741.7M | IVV, AGG, VEA, IWF, VB |
| Q4 2025 | 131 | $713.5M | IVV, AGG, IWF, VEA, VB |
| Q3 2025 | 127 | $676.8M | IVV, IWF, AGG, VB, VEA |
| Q2 2025 | 118 | $618.2M | IVV, AGG, IWF, VB, VEA |
| Q1 2025 | 111 | $555.8M | IVV, AGG, IWF, VB, PYLD |
| Q4 2024 | 111 | $558.6M | IVV, VB, IWF, AGG, VEA |
| Q3 2024 | 108 | $528.7M | IVV, VB, AGG, IWF, VEA |
| Q2 2024 | 116 | $496.5M | IVV, VB, AGG, IWF, VEA |
| Q1 2024 | 104 | $475.8M | IVV, VB, AGG, IWF, VEA |