Ellenbecker Investment Group
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 17, 2024), Ellenbecker Investment Group reported 108 stock positions worth $528.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 42.0% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 11.6%) and iShares Core U.S. Aggregate (AGG, 6.1%). Compared with Q2 2024, it opened 4 new positions, sold out of 12, added to 50 and reduced 41. The biggest buy was Vanguard Most SM-Cap ETF-Usd (VB, shares +4%) and the biggest sale iShares Core US REIT ETF (USRT, shares −13%).
- Most Recent 13F
- Q2 2026
- Location
- WAUKESHA, WI
- CIK
- 0001731497
- Portfolio Value
- $528.7M (Q3 2024)
- SEC Filing
- 0001731497-24-000006 ↗ filed Oct 17, 2024
Holdings Value
Holdings 108 stocks · $528.7M
| IVV iShares Core S&P 500 ETF | 42.02% | 385,191 | $222.2M | Add +0.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 11.57% | 257,993 | $61.2M | Add +4.0% |
| AGG iShares Core U.S. Aggregate | 6.15% | 320,957 | $32.5M | Add +2.3% |
| IWF iShares Russell 1000 Growth | 5.21% | 73,362 | $27.5M | Add +2.8% |
| VEA Vanguard Ftse Developed ETF | 3.82% | 382,536 | $20.2M | Add +2.9% |
| IJR iShares Core S&P Small-Cap E | 2.85% | 128,693 | $15.1M | Add +1.1% |
| USRT iShares Core US REIT ETF | 2.09% | 179,134 | $11.0M | Reduce -13.4% |
| VWO Vanguard Ftse Emerging Marke | 2.07% | 228,642 | $10.9M | Add +1.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.92% | 17,704 | $10.2M | Add +2.4% |
| AAPL Apple Inc. | 1.56% | 35,291 | $8.2M | Reduce -4.1% |
| AOA iShares Core 80/20 Aggressiv | 1.19% | 79,473 | $6.3M | Add +7.3% |
| IWD iShares Russell 1000 Value E | 1.10% | 30,759 | $5.8M | Reduce -2.2% |
| UCON First Trust Smith Unconstrai | 0.90% | 188,410 | $4.7M | Add +4.1% |
| AOR iShares Core 60/40 Balanced | 0.89% | 79,255 | $4.7M | Add +10.4% |
| MSFT Microsoft Corp. | 0.86% | 10,522 | $4.5M | Reduce -5.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.78% | 15,554 | $4.1M | Reduce -2.0% |
| BND Vanguard Total Bond Market | 0.76% | 53,671 | $4.0M | Add +3.0% |
| SCHD Schwab US DVD Equity ETF | 0.63% | 39,582 | $3.3M | Add +15.9% |
| FISV Fiserv Inc. | 0.61% | 17,992 | $3.2M | Reduce -10.6% |
| SCHP Schwab U.S. Tips ETF | 0.57% | 56,160 | $3.0M | Reduce -13.1% |
| PM Philip Morris International | 0.56% | 24,269 | $2.9M | Reduce -5.0% |
| NVDA Nvidia Corp. | 0.51% | 22,177 | $2.7M | Reduce -2.9% |
| PULS Pgim Ultra Short Bond ETF | 0.46% | 48,564 | $2.4M | Add +2.1% |
| UNH Unitedhealth Group Inc. | 0.45% | 4,053 | $2.4M | Reduce -5.8% |
| IWR iShares Russell Mid-Cap ETF | 0.40% | 24,196 | $2.1M | Reduce -8.9% |
| SDY SS SPDR S&P Dividend ETF | 0.40% | 15,003 | $2.1M | Reduce -5.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.39% | 7,847 | $2.1M | Add +1.0% |
| MO Altria Group Inc. | 0.35% | 35,935 | $1.8M | Reduce -6.8% |
| WEC WEC Energy Group Inc. | 0.34% | 18,720 | $1.8M | Add +0.2% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.34% | 22,405 | $1.8M | Reduce -5.2% |
| AOM iShares Core 40/60 Moderate | 0.34% | 39,568 | $1.8M | Add +4.2% |
| AMZN Amazon.com Inc. | 0.29% | 8,180 | $1.5M | Add +4.1% |
| IWM iShares Russell 2000 ETF | 0.25% | 5,955 | $1.3M | Reduce -0.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.24% | 19,740 | $1.2M | Add +3.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.23% | 2,686 | $1.2M | Add +6.4% |
| DGRO iShares Core Dividend Growth | 0.23% | 19,656 | $1.2M | Add +41.6% |
| HON Honeywell International Inc. | 0.23% | 5,812 | $1.2M | Reduce -10.2% |
| PEP Pepsico Inc. | 0.22% | 6,793 | $1.2M | Add +0.1% |
| WMT Walmart Inc. | 0.21% | 13,728 | $1.1M | Add +2.4% |
| ETN Eaton Corp. PLC | 0.21% | 3,319 | $1.1M | Reduce -4.2% |
| TIP iShares Tips Bond ETF | 0.20% | 9,682 | $1.1M | Reduce -12.6% |
| ABBV Abbvie Inc. | 0.20% | 5,386 | $1.1M | Reduce -11.1% |
| XOM Exxon Mobil Corp. | 0.19% | 8,693 | $1.0M | Add +1.3% |
| HD Home Depot Inc. | 0.18% | 2,386 | $967K | Reduce -13.2% |
| SYY Sysco Corp. | 0.18% | 12,282 | $959K | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.17% | 11,762 | $918K | No change |
| DFIV Dimensional International Va | 0.15% | 21,051 | $802K | Reduce -3.0% |
| EPD Enterprise Products Partners | 0.14% | 25,247 | $735K | Add +1.5% |
| JNJ Johnson & Johnson | 0.14% | 4,531 | $734K | Add +1.6% |
| TSLA Tesla Inc. | 0.13% | 2,725 | $713K | Add +1.2% |
| MRK Merck & Co. Inc. | 0.13% | 6,058 | $688K | Reduce -17.0% |
| GOOG Alphabet Inc. Class C | 0.12% | 3,891 | $651K | Add +4.1% |
| CEG Constellation Energy | 0.12% | 2,456 | $639K | Add +2.4% |
| META Meta Platforms Inc. Class A | 0.12% | 1,107 | $634K | Add +7.8% |
| BMI Badger Meter Inc. | 0.12% | 2,802 | $612K | Add +0.1% |
| CVX Chevron Corp. | 0.12% | 4,137 | $609K | Add +0.8% |
| RLY SS Multi-Asset Real Ret ETF | 0.11% | 21,008 | $604K | Reduce -24.2% |
| MCD McDonald's Corp. | 0.11% | 1,899 | $578K | Add +0.4% |
| ABT Abbott Laboratories | 0.11% | 5,068 | $578K | Reduce -9.1% |
| LNT Alliant Energy Corp. | 0.10% | 9,079 | $551K | Reduce -0.1% |
| ROK Rockwell Automation Inc. | 0.10% | 1,985 | $533K | Add +0.3% |
| MAR Marriott International Class A | 0.09% | 2,016 | $501K | Add +0.1% |
| KO The Coca-Cola Co. | 0.09% | 6,721 | $483K | Reduce -0.7% |
| V Visa Inc. Class A | 0.09% | 1,750 | $481K | Reduce -24.1% |
| MUB iShares National Muni Bond E | 0.09% | 4,340 | $471K | Reduce -15.1% |
| COST Costco Wholesale Corp. | 0.09% | 527 | $468K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,049 | $453K | Add +2.3% |
| TMO Thermo Fisher Scientific Inc. | 0.08% | 688 | $426K | No change |
| MDLZ Mondelez International Inc. Class A | 0.08% | 5,693 | $419K | Add +0.7% |
| BMO Bank of Montreal filed as BANK MONTREAL QUE | 0.08% | 4,505 | $406K | No change |
| UNP Union Pacific Corp. | 0.08% | 1,619 | $399K | Reduce -8.8% |
| PG The Procter & Gamble Co. | 0.07% | 2,267 | $393K | Add +5.2% |
| FIS Fidelity National Info Serv | 0.07% | 4,565 | $382K | Add +0.3% |
| PFE Pfizer Inc. | 0.07% | 12,763 | $369K | Add +4.6% |
| SCHX Schwab US Large-Cap ETF | 0.07% | 5,412 | $367K | Add +0.1% |
| AXON Axon Enterprise Inc. | 0.07% | 887 | $354K | No change |
| T AT&T Inc. | 0.07% | 15,762 | $347K | Add +0.2% |
| GOOGL Alphabet Inc. Class A | 0.07% | 2,082 | $345K | Add +8.4% |
| KMI Kinder Morgan Inc. | 0.06% | 15,387 | $340K | No change |
| USB US Bancorp | 0.06% | 7,430 | $340K | Reduce -11.2% |
| CAT Caterpillar Inc. | 0.06% | 839 | $328K | Reduce -8.0% |
| NFLX Netflix Inc. | 0.06% | 461 | $327K | No change |
| WY Weyerhaeuser Co. | 0.06% | 9,600 | $325K | No change |
| MTG Mgic Investment Corp. | 0.06% | 11,885 | $304K | Reduce -43.8% |
| LIN Linde PLC | 0.06% | 629 | $300K | No change |
| EXC Exelon Corp. | 0.05% | 7,148 | $290K | Add +2.5% |
| AVGO Broadcom Inc. | 0.05% | 1,678 | $290K | Reduce -46.9% |
| JCI Johnson Controls Internation | 0.05% | 3,682 | $286K | No change |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.05% | 5,300 | $285K | Reduce -28.9% |
| LOW Lowe's Cos Inc. | 0.05% | 1,044 | $283K | Reduce -36.3% |
| DFAS Dimensional US Small Cap ETF | 0.05% | 4,352 | $282K | Reduce -40.6% |
| SHW The Sherwin-Williams Co. | 0.05% | 714 | $273K | No change |
| RTX RTX Corp. | 0.05% | 2,190 | $265K | Reduce -34.1% |
| IVW iShares S&P 500 Growth ETF | 0.05% | 2,769 | $265K | Add +0.0% |
| XVV iShares ESG Select Screened | 0.05% | 5,978 | $264K | Add +0.6% |
| DFAT Dimensional US Target Value | 0.05% | 4,726 | $263K | Add +0.1% |
| ORCL Oracle Corp. | 0.05% | 1,483 | $253K | Add +0.1% |
| WFC Wells Fargo & Co. | 0.05% | 4,418 | $250K | Add +3.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.05% | 880 | $249K | Add +4.0% |
| AOK iShares Core 30/70 Conservat | 0.05% | 6,418 | $248K | Reduce -0.2% |
| SCHB Schwab US Broad Market ETF | 0.05% | 3,674 | $244K | No change |
| LLY Eli Lilly & Co. | 0.04% | 262 | $232K | Reduce -39.4% |
| UPS United Parcel Service Class B | 0.04% | 1,688 | $230K | New |
| ADI Analog Devices Inc. | 0.04% | 958 | $221K | Reduce -46.7% |
| SNV Synovus Financial Corp. | 0.04% | 4,958 | $221K | Reduce -24.3% |
| GLD SPDR Gold Shares | 0.04% | 867 | $211K | New |
| AMGN Amgen Inc. | 0.04% | 637 | $206K | New |
| VOO Vanguard S&P 500 ETF | 0.04% | 388 | $205K | New |
Other holdings (1): bonds, preferreds, convertibles and warrants · $443K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | 2,099 | $443K | Reduce -1.8% |
Total filed on the 13F, all lines: $529.2M.
Portfolio Sells Q2 2024 → Q3 2024
| USRT iShares Core US REIT ETF | Reduce -13.4% | 2.09% | −0.15 |
| MSFT Microsoft Corp. | Reduce -5.1% | 0.86% | −0.14 |
| SCHP Schwab U.S. Tips ETF | Reduce -13.1% | 0.57% | −0.11 |
| KLAC KLA Corp. | Sold out | 0.00% | −0.09 |
| COP Conocophillips | Sold out | 0.00% | −0.07 |
| NVDA Nvidia Corp. | Reduce -2.9% | 0.51% | −0.06 |
| SYK Stryker Corp. | Sold out | 0.00% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -17.0% | 0.13% | −0.05 |
| HON Honeywell International Inc. | Reduce -10.2% | 0.23% | −0.05 |
| AVGO Broadcom Inc. | Reduce -46.9% | 0.05% | −0.05 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.05 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.05 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.05 |
| MA Mastercard Inc. Class A | Sold out | 0.00% | −0.05 |
| DE Deere & Co. | Sold out | 0.00% | −0.05 |
| TEL Te Connectivity Ltd. | Sold out | 0.00% | −0.04 |
| CMCSA Comcast Corp. Class A | Sold out | 0.00% | −0.04 |
| APG Api Group Corp. | Sold out | 0.00% | −0.04 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.04 |
| ADI Analog Devices Inc. | Reduce -46.7% | 0.04% | −0.04 |
| RLY SS Multi-Asset Real Ret ETF | Reduce -24.2% | 0.11% | −0.04 |
| TIP iShares Tips Bond ETF | Reduce -12.6% | 0.20% | −0.04 |
| DFAS Dimensional US Small Cap ETF | Reduce -40.6% | 0.05% | −0.04 |
| LLY Eli Lilly & Co. | Reduce -39.4% | 0.04% | −0.03 |
| MTG Mgic Investment Corp. | Reduce -43.8% | 0.06% | −0.03 |
| V Visa Inc. Class A | Reduce -24.1% | 0.09% | −0.03 |
| IWR iShares Russell Mid-Cap ETF | Reduce -8.9% | 0.40% | −0.03 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -5.2% | 0.34% | −0.03 |
| IGIB iShares 5-10Y Inv Grade Corp. | Reduce -28.9% | 0.05% | −0.02 |
| MUB iShares National Muni Bond E | Reduce -15.1% | 0.09% | −0.02 |
| LOW Lowe's Cos Inc. | Reduce -36.3% | 0.05% | −0.02 |
| RTX RTX Corp. | Reduce -34.1% | 0.05% | −0.02 |
| SNV Synovus Financial Corp. | Reduce -24.3% | 0.04% | −0.01 |
| ETN Eaton Corp. PLC | Reduce -4.2% | 0.21% | −0.01 |
| ABBV Abbvie Inc. | Reduce -11.1% | 0.20% | −0.01 |
| HD Home Depot Inc. | Reduce -13.2% | 0.18% | −0.01 |
| ABT Abbott Laboratories | Reduce -9.1% | 0.11% | −0.01 |
| MO Altria Group Inc. | Reduce -6.8% | 0.35% | −0.01 |
| AAPL Apple Inc. | Reduce -4.1% | 1.56% | −0.01 |
| DFIV Dimensional International Va | Reduce -3.0% | 0.15% | −0.01 |
| UNP Union Pacific Corp. | Reduce -8.8% | 0.08% | −0.01 |
| SDY SS SPDR S&P Dividend ETF | Reduce -5.8% | 0.40% | −0.01 |
| USB US Bancorp | Reduce -11.2% | 0.06% | −0.00 |
| IWD iShares Russell 1000 Value E | Reduce -2.2% | 1.10% | −0.00 |
| AOK iShares Core 30/70 Conservat | Reduce -0.2% | 0.05% | −0.00 |
| CAT Caterpillar Inc. | Reduce -8.0% | 0.06% | +0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.0% | 0.78% | +0.00 |
| IWM iShares Russell 2000 ETF | Reduce -0.6% | 0.25% | +0.00 |
| KO The Coca-Cola Co. | Reduce -0.7% | 0.09% | +0.00 |
| UNH Unitedhealth Group Inc. | Reduce -5.8% | 0.45% | +0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| VB Vanguard Most SM-Cap ETF-Usd | Add +4.0% | 11.57% | +0.68 |
| VEA Vanguard Ftse Developed ETF | Add +2.9% | 3.82% | +0.12 |
| IJR iShares Core S&P Small-Cap E | Add +1.1% | 2.85% | +0.11 |
| SCHD Schwab US DVD Equity ETF | Add +15.9% | 0.63% | +0.10 |
| VWO Vanguard Ftse Emerging Marke | Add +1.8% | 2.07% | +0.09 |
| AOR iShares Core 60/40 Balanced | Add +10.4% | 0.89% | +0.07 |
| DGRO iShares Core Dividend Growth | Add +41.6% | 0.23% | +0.07 |
| AOA iShares Core 80/20 Aggressiv | Add +7.3% | 1.19% | +0.07 |
| WEC WEC Energy Group Inc. | Add +0.2% | 0.34% | +0.05 |
| UPS United Parcel Service Class B | New | 0.04% | +0.04 |
| GLD SPDR Gold Shares | New | 0.04% | +0.04 |
| AMGN Amgen Inc. | New | 0.04% | +0.04 |
| VOO Vanguard S&P 500 ETF | New | 0.04% | +0.04 |
| TSLA Tesla Inc. | Add +1.2% | 0.13% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +6.4% | 0.23% | +0.03 |
| WMT Walmart Inc. | Add +2.4% | 0.21% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.4% | 1.92% | +0.03 |
| CEG Constellation Energy | Add +2.4% | 0.12% | +0.02 |
| IBM Intl Business Machines Corp. | Add +2.3% | 0.09% | +0.02 |
| META Meta Platforms Inc. Class A | Add +7.8% | 0.12% | +0.02 |
| MCD McDonald's Corp. | Add +0.4% | 0.11% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +2.3% | 6.15% | +0.01 |
| BMI Badger Meter Inc. | Add +0.1% | 0.12% | +0.01 |
| VEU Vanguard Ftse All-World Ex-U | Add +3.7% | 0.24% | +0.01 |
| AOM iShares Core 40/60 Moderate | Add +4.2% | 0.34% | +0.01 |
| JNJ Johnson & Johnson | Add +1.6% | 0.14% | +0.01 |
| BND Vanguard Total Bond Market | Add +3.0% | 0.76% | +0.01 |
| EXC Exelon Corp. | Add +2.5% | 0.05% | +0.01 |
| ORCL Oracle Corp. | Add +0.1% | 0.05% | +0.01 |
| T AT&T Inc. | Add +0.2% | 0.07% | +0.01 |
| MDLZ Mondelez International Inc. Class A | Add +0.7% | 0.08% | +0.00 |
| UCON First Trust Smith Unconstrai | Add +4.1% | 0.90% | +0.00 |
| FIS Fidelity National Info Serv | Add +0.3% | 0.07% | +0.00 |
| PG The Procter & Gamble Co. | Add +5.2% | 0.07% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +4.0% | 0.05% | +0.00 |
| PFE Pfizer Inc. | Add +4.6% | 0.07% | +0.00 |
| DFAT Dimensional US Target Value | Add +0.1% | 0.05% | +0.00 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +1.0% | 0.39% | +0.00 |
| XVV iShares ESG Select Screened | Add +0.6% | 0.05% | −0.00 |
| SCHX Schwab US Large-Cap ETF | Add +0.1% | 0.07% | −0.00 |
| IVW iShares S&P 500 Growth ETF | Add +0.0% | 0.05% | −0.00 |
| MAR Marriott International Class A | Add +0.1% | 0.09% | −0.00 |
| WFC Wells Fargo & Co. | Add +3.9% | 0.05% | −0.00 |
| GOOGL Alphabet Inc. Class A | Add +8.4% | 0.07% | −0.01 |
| EPD Enterprise Products Partners | Add +1.5% | 0.14% | −0.01 |
| XOM Exxon Mobil Corp. | Add +1.3% | 0.19% | −0.01 |
| PEP Pepsico Inc. | Add +0.1% | 0.22% | −0.01 |
| ROK Rockwell Automation Inc. | Add +0.3% | 0.10% | −0.01 |
| CVX Chevron Corp. | Add +0.8% | 0.12% | −0.01 |
| GOOG Alphabet Inc. Class C | Add +4.1% | 0.12% | −0.01 |
Notes & Other Activity Q2 2024 → Q3 2024
| JPMORGAN CHASE & CO (JPM 5.45 PERP P) | PFD | Reduce -1.8% | 2,099 | $443K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 147 | $858.9M | IVV, AGG, VEA, IWF, VB |
| Q1 2026 | 132 | $741.7M | IVV, AGG, VEA, IWF, VB |
| Q4 2025 | 131 | $713.5M | IVV, AGG, IWF, VEA, VB |
| Q3 2025 | 127 | $676.8M | IVV, IWF, AGG, VB, VEA |
| Q2 2025 | 118 | $618.2M | IVV, AGG, IWF, VB, VEA |
| Q1 2025 | 111 | $555.8M | IVV, AGG, IWF, VB, PYLD |
| Q4 2024 | 111 | $558.6M | IVV, VB, IWF, AGG, VEA |
| Q3 2024 | 108 | $528.7M | IVV, VB, AGG, IWF, VEA |
| Q2 2024 | 116 | $496.5M | IVV, VB, AGG, IWF, VEA |
| Q1 2024 | 104 | $475.8M | IVV, VB, AGG, IWF, VEA |