Ellenbecker Investment Group

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 14, 2025), Ellenbecker Investment Group reported 127 stock positions worth $676.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 28.7% of the portfolio, followed by iShares Russell 1000 Growth (IWF, 9.6%) and iShares Core U.S. Aggregate (AGG, 9.6%). Compared with Q2 2025, it opened 11 new positions, sold out of 2, added to 58 and reduced 48. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +27%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −4%).

Most Recent 13F
Q2 2026
Location
WAUKESHA, WI
CIK
0001731497
Portfolio Value
$676.8M (Q3 2025)
SEC Filing
0001731497-25-000007 ↗ filed Oct 14, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $475.8M Q1 2024 Q2 2024: $496.5M Q2 2024 Q3 2024: $528.7M Q3 2024 Q4 2024: $558.6M Q4 2024 Q1 2025: $555.8M Q1 2025 Q2 2025: $618.2M Q2 2025 Q3 2025: $676.8M $676.8M Q3 2025 Q4 2025: $713.5M Q4 2025 Q1 2026: $741.7M Q1 2026 Q2 2026: $858.9M Q2 2026

Holdings 127 stocks · $676.8M

IVV iShares Core S&P 500 ETF 28.68% 290,019 $194.1M Reduce -3.8%
IWF iShares Russell 1000 Growth 9.63% 139,151 $65.2M Add +2.8%
AGG iShares Core U.S. Aggregate 9.61% 648,841 $65.0M Add +8.4%
VB Vanguard Most SM-Cap ETF-Usd 7.48% 198,973 $50.6M Reduce -0.7%
VEA Vanguard Ftse Developed ETF 7.45% 841,850 $50.4M Add +27.3%
PYLD PIMCO Multisector Bond Actv 5.84% 1,472,109 $39.5M Add +9.4%
IWD iShares Russell 1000 Value E 3.83% 127,243 $25.9M Add +7.5%
VWO Vanguard Ftse Emerging Marke 3.76% 470,091 $25.5M Add +5.0%
SPMD SS SPDR P S&P 400 Midcap ETF 2.70% 319,006 $18.2M Add +8.2%
AOA iShares Core 80/20 Aggressiv 1.90% 145,705 $12.8M Add +6.4%
AAPL Apple Inc. 1.39% 36,938 $9.4M Reduce -1.0%
IJR iShares Core S&P Small-Cap E 1.25% 71,437 $8.5M Reduce -4.2%
SPY SS SPDR S&P 500 ETF Trust-US 1.03% 10,477 $7.0M Add +0.6%
AOR iShares Core 60/40 Balanced 0.98% 102,734 $6.6M Add +4.4%
MSFT Microsoft Corp. 0.82% 10,714 $5.5M Reduce -8.5%
PHYL Pgim Active High Yield Bond 0.64% 121,629 $4.3M Add +28.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.58% 13,416 $3.9M Reduce -5.2%
NVDA Nvidia Corp. 0.55% 19,978 $3.7M Reduce -5.9%
PM Philip Morris International 0.55% 22,885 $3.7M Reduce -0.3%
SCHD Schwab US DVD Equity ETF 0.47% 115,781 $3.2M Reduce -6.2%
AOM iShares Core 40/60 Moderate 0.40% 56,483 $2.7M Add +13.0%
WEC WEC Energy Group Inc. 0.34% 20,117 $2.3M Add +0.5%
MO Altria Group Inc. 0.34% 34,367 $2.3M Reduce -1.2%
IWR iShares Russell Mid-Cap ETF 0.33% 22,889 $2.2M Add +0.2%
FISV Fiserv Inc. 0.33% 17,078 $2.2M Reduce -4.0%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.31% 6,742 $2.1M Reduce -5.5%
SDY SS SPDR S&P Dividend ETF 0.29% 13,918 $1.9M Add +0.4%
AMZN Amazon.com Inc. 0.28% 8,778 $1.9M Add +1.3%
BRK.B Berkshire Hathaway Inc. Class B 0.25% 3,313 $1.7M Add +0.9%
PULS Pgim Ultra Short Bond ETF 0.24% 32,584 $1.6M Add +2.3%
WMT Walmart Inc. 0.22% 14,385 $1.5M Reduce -0.9%
USRT iShares Core US REIT ETF 0.21% 24,572 $1.4M Reduce -21.3%
IWM iShares Russell 2000 ETF 0.21% 5,947 $1.4M Reduce -0.4%
TSLA Tesla Inc. 0.21% 3,131 $1.4M Reduce -0.8%
BND Vanguard Total Bond Market 0.20% 17,758 $1.3M Reduce -19.6%
UNH Unitedhealth Group Inc. 0.19% 3,717 $1.3M Reduce -0.2%
ABBV Abbvie Inc. 0.18% 5,334 $1.2M Add +0.8%
HON Honeywell International Inc. 0.18% 5,803 $1.2M Add +0.1%
VEU Vanguard Ftse All-World Ex-U 0.17% 16,239 $1.2M Reduce -4.4%
GOOG Alphabet Inc. Class C 0.16% 4,436 $1.1M Add +0.1%
ETN Eaton Corp. PLC 0.15% 2,709 $1.0M Reduce -9.2%
XOM Exxon Mobil Corp. 0.15% 8,987 $1.0M Add +0.2%
IEFA iShares Core MSCI Eafe ETF 0.15% 11,259 $983K Reduce -0.1%
SYY Sysco Corp. 0.14% 11,612 $956K No change
DFIV Dimensional International Va 0.13% 19,455 $897K Add +0.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.13% 3,168 $894K Add +40.2%
VONG Vanguard Russell 1000 Growth 0.13% 7,219 $870K Reduce -0.9%
META Meta Platforms Inc. Class A 0.13% 1,174 $862K Reduce -2.0%
PEP Pepsico Inc. 0.13% 6,130 $861K Reduce -3.6%
HD Home Depot Inc. 0.13% 2,116 $858K Reduce -1.1%
DGRO iShares Core Dividend Growth 0.12% 11,750 $800K Reduce -1.4%
EPD Enterprise Products Partners 0.12% 25,263 $790K Add +0.2%
JNJ Johnson & Johnson 0.12% 4,238 $786K Reduce -1.0%
GOOGL Alphabet Inc. Class A 0.11% 3,195 $777K Add +3.3%
BRK.A Berkshire Hathaway Inc. Class A 0.11% 1 $754K No change
ABT Abbott Laboratories 0.10% 5,093 $682K Add +0.4%
FAST Fastenal Co. 0.10% 13,296 $652K New
AVGO Broadcom Inc. 0.10% 1,949 $643K Add +8.3%
V Visa Inc. Class A 0.09% 1,880 $642K Reduce -0.1%
ROK Rockwell Automation Inc. 0.09% 1,754 $613K Reduce -13.0%
LNT Alliant Energy Corp. 0.09% 8,757 $590K Add +0.1%
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.09% 4,505 $587K No change
MRK Merck & Co. Inc. 0.09% 6,968 $585K Reduce -0.1%
EFIV SS SPDR S&P 500 ESG ETF 0.08% 8,967 $570K Add +117.9%
NFLX Netflix Inc. 0.08% 464 $556K Reduce -3.5%
MTG Mgic Investment Corp. 0.08% 19,601 $556K Add +0.0%
CVX Chevron Corp. 0.08% 3,524 $547K Add +0.7%
COST Costco Wholesale Corp. 0.08% 573 $530K Add +3.8%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.08% 6,408 $520K Reduce -3.4%
MAR Marriott International Class A 0.08% 1,986 $517K Add +0.1%
MCD McDonald's Corp. 0.08% 1,687 $513K Add +0.1%
T AT&T Inc. 0.08% 18,017 $509K Add +18.4%
BMI Badger Meter Inc. 0.07% 2,713 $484K Reduce -0.4%
SPMO Invesco S&P 500 Momentum ETF 0.07% 3,819 $462K Add +91.6%
ORCL Oracle Corp. 0.07% 1,632 $459K Add +0.1%
GLD SPDR Gold Shares 0.07% 1,291 $459K Add +4.0%
KO The Coca-Cola Co. 0.07% 6,774 $449K Reduce -1.3%
AXON Axon Enterprise Inc. 0.07% 617 $443K No change
KMI Kinder Morgan Inc. 0.07% 15,539 $440K Add +1.0%
SCHP Schwab U.S. Tips ETF 0.06% 16,233 $437K Reduce -6.8%
UCON First Trust Smith Unconstrai 0.06% 17,343 $437K Reduce -21.4%
JCI Johnson Controls Internation 0.06% 3,697 $407K No change
CAT Caterpillar Inc. 0.06% 803 $383K Add +1.5%
XVV iShares ESG Select Screened 0.06% 7,378 $380K Add +1.2%
RTX RTX Corp. 0.05% 2,173 $364K No change
VONV Vanguard Russell 1000 Value 0.05% 3,920 $350K Add +0.6%
UNP Union Pacific Corp. 0.05% 1,451 $343K Add +0.1%
WFC Wells Fargo & Co. 0.05% 3,984 $334K Add +0.5%
PG The Procter & Gamble Co. 0.05% 2,154 $331K Add +2.7%
MDLZ Mondelez International Inc. Class A 0.05% 5,263 $329K Reduce -1.3%
SCHX Schwab US Large-Cap ETF 0.05% 12,456 $328K Reduce -10.1%
MUB iShares National Muni Bond E 0.05% 2,894 $308K Reduce -18.5%
LLY Eli Lilly & Co. 0.05% 402 $307K Add +30.1%
FIS Fidelity National Info Serv 0.04% 4,613 $304K Add +0.3%
LIN Linde PLC 0.04% 629 $299K No change
PLTR Palantir Technologies Inc. Class A 0.04% 1,619 $295K Add +3.6%
USB US Bancorp 0.04% 6,100 $295K Reduce -4.9%
VTI VG Morningstar TS MKT ETF-US 0.04% 897 $294K Add +14.7%
AXP American Express Co. 0.04% 885 $294K Add +0.1%
TMO Thermo Fisher Scientific Inc. 0.04% 602 $292K Add +9.3%
SRE Sempra 0.04% 3,175 $286K Reduce -23.9%
IVW iShares S&P 500 Growth ETF 0.04% 2,285 $276K Reduce -2.6%
APG Api Group Corp. 0.04% 7,788 $268K No change
DFAT Dimensional US Target Value 0.04% 4,564 $266K Add +0.2%
PFE Pfizer Inc. 0.04% 10,226 $261K Reduce -1.4%
DFAS Dimensional US Small Cap ETF 0.04% 3,684 $252K Add +0.1%
SHW The Sherwin-Williams Co. 0.04% 727 $252K Add +1.8%
SNV Synovus Financial Corp. 0.04% 5,120 $251K Add +0.8%
ET Energy Transfer LP 0.04% 14,486 $249K No change
KLAC KLA Corp. 0.04% 223 $241K Reduce -0.9%
ADI Analog Devices Inc. 0.04% 971 $239K Reduce -0.9%
WY Weyerhaeuser Co. 0.04% 9,600 $238K No change
XEL Xcel Energy Inc. 0.03% 2,897 $234K New
LOW Lowe's Cos Inc. 0.03% 925 $233K Reduce -2.6%
AMAT Applied Materials Inc. 0.03% 1,111 $228K New
IGIB iShares 5-10Y Inv Grade Corp. 0.03% 4,170 $226K Add +1.2%
VOO Vanguard S&P 500 ETF 0.03% 365 $224K Reduce -5.7%
UMBF Umb Financial Corp. 0.03% 1,874 $222K New
MA Mastercard Inc. Class A 0.03% 376 $214K Add +1.6%
MPC Marathon Petroleum Corp. 0.03% 1,097 $212K New
TIP iShares Tips Bond ETF 0.03% 1,883 $209K Reduce -1.4%
CEG Constellation Energy 0.03% 636 $209K New
QQQ Invesco QQQ Trust Series 1 0.03% 348 $209K New
IBIT iShares Bitcoin Trust ETF 0.03% 3,184 $207K New
MGEE Mge Energy Inc. 0.03% 2,455 $207K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.03% 969 $202K New
XLK SS Technology Select Sector 0.03% 710 $200K New
Other holdings (1): bonds, preferreds, convertibles and warrants · $953K (not counted above)
SecurityClassShares / PrincipalValueChange
JPMORGAN CHASE & CO (JPM 5.45 PERP P) PFD 3,021$953KAdd +0.7%

Total filed on the 13F, all lines: $677.8M.

Portfolio Sells Q2 2025 → Q3 2025

IVV iShares Core S&P 500 ETF Reduce -3.8% 28.68% −1.60
VB Vanguard Most SM-Cap ETF-Usd Reduce -0.7% 7.48% −0.21
FISV Fiserv Inc. Reduce -4.0% 0.33% −0.17
PM Philip Morris International Reduce -0.3% 0.55% −0.13
MSFT Microsoft Corp. Reduce -8.5% 0.82% −0.12
USRT iShares Core US REIT ETF Reduce -21.3% 0.21% −0.07
BND Vanguard Total Bond Market Reduce -19.6% 0.20% −0.07
IJR iShares Core S&P Small-Cap E Reduce -4.2% 1.25% −0.06
SCHD Schwab US DVD Equity ETF Reduce -6.2% 0.47% −0.06
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -5.2% 0.58% −0.06
MMM 3M Co. Sold out 0.00% −0.04
BMI Badger Meter Inc. Reduce -0.4% 0.07% −0.04
DE Deere & Co. Sold out 0.00% −0.04
UCON First Trust Smith Unconstrai Reduce -21.4% 0.06% −0.02
ETN Eaton Corp. PLC Reduce -9.2% 0.15% −0.02
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -5.5% 0.31% −0.02
NFLX Netflix Inc. Reduce -3.5% 0.08% −0.02
ROK Rockwell Automation Inc. Reduce -13.0% 0.09% −0.02
META Meta Platforms Inc. Class A Reduce -2.0% 0.13% −0.02
MUB iShares National Muni Bond E Reduce -18.5% 0.05% −0.01
VEU Vanguard Ftse All-World Ex-U Reduce -4.4% 0.17% −0.01
V Visa Inc. Class A Reduce -0.1% 0.09% −0.01
KO The Coca-Cola Co. Reduce -1.3% 0.07% −0.01
SCHP Schwab U.S. Tips ETF Reduce -6.8% 0.06% −0.01
WMT Walmart Inc. Reduce -0.9% 0.22% −0.01
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -3.4% 0.08% −0.01
MDLZ Mondelez International Inc. Class A Reduce -1.3% 0.05% −0.01
SRE Sempra Reduce -23.9% 0.04% −0.01
PEP Pepsico Inc. Reduce -3.6% 0.13% −0.01
IEFA iShares Core MSCI Eafe ETF Reduce -0.1% 0.15% −0.01
SCHX Schwab US Large-Cap ETF Reduce -10.1% 0.05% −0.01
DGRO iShares Core Dividend Growth Reduce -1.4% 0.12% −0.01
USB US Bancorp Reduce -4.9% 0.04% −0.00
TIP iShares Tips Bond ETF Reduce -1.4% 0.03% −0.00
MRK Merck & Co. Inc. Reduce -0.1% 0.09% −0.00
VOO Vanguard S&P 500 ETF Reduce -5.7% 0.03% −0.00
ADI Analog Devices Inc. Reduce -0.9% 0.04% −0.00
PFE Pfizer Inc. Reduce -1.4% 0.04% −0.00
IVW iShares S&P 500 Growth ETF Reduce -2.6% 0.04% −0.00
HD Home Depot Inc. Reduce -1.1% 0.13% −0.00
VONG Vanguard Russell 1000 Growth Reduce -0.9% 0.13% −0.00
LOW Lowe's Cos Inc. Reduce -2.6% 0.03% +0.00
UNH Unitedhealth Group Inc. Reduce -0.2% 0.19% +0.00
KLAC KLA Corp. Reduce -0.9% 0.04% +0.00
IWM iShares Russell 2000 ETF Reduce -0.4% 0.21% +0.00
MO Altria Group Inc. Reduce -1.2% 0.34% +0.01
NVDA Nvidia Corp. Reduce -5.9% 0.55% +0.01
JNJ Johnson & Johnson Reduce -1.0% 0.12% +0.01
TSLA Tesla Inc. Reduce -0.8% 0.21% +0.04
AAPL Apple Inc. Reduce -1.0% 1.39% +0.15

Portfolio Buys Q2 2025 → Q3 2025

VEA Vanguard Ftse Developed ETF Add +27.3% 7.45% +1.36
IWF iShares Russell 1000 Growth Add +2.8% 9.63% +0.34
VWO Vanguard Ftse Emerging Marke Add +5.0% 3.76% +0.18
IWD iShares Russell 1000 Value E Add +7.5% 3.83% +0.11
SPMD SS SPDR P S&P 400 Midcap ETF Add +8.2% 2.70% +0.10
PHYL Pgim Active High Yield Bond Add +28.4% 0.64% +0.10
FAST Fastenal Co. New 0.10% +0.10
PYLD PIMCO Multisector Bond Actv Add +9.4% 5.84% +0.06
AOA iShares Core 80/20 Aggressiv Add +6.4% 1.90% +0.05
EFIV SS SPDR S&P 500 ESG ETF Add +117.9% 0.08% +0.05
XEL Xcel Energy Inc. New 0.03% +0.03
AMAT Applied Materials Inc. New 0.03% +0.03
UMBF Umb Financial Corp. New 0.03% +0.03
GOOG Alphabet Inc. Class C Add +0.1% 0.16% +0.03
SPMO Invesco S&P 500 Momentum ETF Add +91.6% 0.07% +0.03
MPC Marathon Petroleum Corp. New 0.03% +0.03
CEG Constellation Energy New 0.03% +0.03
QQQ Invesco QQQ Trust Series 1 New 0.03% +0.03
IBIT iShares Bitcoin Trust ETF New 0.03% +0.03
MGEE Mge Energy Inc. New 0.03% +0.03
VBR Vngrd Mrngst SL-CP Val ETF-U New 0.03% +0.03
XLK SS Technology Select Sector New 0.03% +0.03
GOOGL Alphabet Inc. Class A Add +3.3% 0.11% +0.03
AOM iShares Core 40/60 Moderate Add +13.0% 0.40% +0.02
IBM Intl Business Machines Corp. Add +40.2% 0.13% +0.02
ABBV Abbvie Inc. Add +0.8% 0.18% +0.02
AVGO Broadcom Inc. Add +8.3% 0.10% +0.01
ORCL Oracle Corp. Add +0.1% 0.07% +0.01
AGG iShares Core U.S. Aggregate Add +8.4% 9.61% +0.01
PLTR Palantir Technologies Inc. Class A Add +3.6% 0.04% +0.01
TMO Thermo Fisher Scientific Inc. Add +9.3% 0.04% +0.01
CAT Caterpillar Inc. Add +1.5% 0.06% +0.01
GLD SPDR Gold Shares Add +4.0% 0.07% +0.01
LLY Eli Lilly & Co. Add +30.1% 0.05% +0.01
VTI VG Morningstar TS MKT ETF-US Add +14.7% 0.04% +0.01
T AT&T Inc. Add +18.4% 0.08% +0.00
WEC WEC Energy Group Inc. Add +0.5% 0.34% +0.00
LNT Alliant Energy Corp. Add +0.1% 0.09% +0.00
XVV iShares ESG Select Screened Add +1.2% 0.06% −0.00
CVX Chevron Corp. Add +0.7% 0.08% −0.00
DFAT Dimensional US Target Value Add +0.2% 0.04% −0.00
DFAS Dimensional US Small Cap ETF Add +0.1% 0.04% −0.00
DFIV Dimensional International Va Add +0.3% 0.13% −0.00
VONV Vanguard Russell 1000 Value Add +0.6% 0.05% −0.00
WFC Wells Fargo & Co. Add +0.5% 0.05% −0.00
MA Mastercard Inc. Class A Add +1.6% 0.03% −0.00
AXP American Express Co. Add +0.1% 0.04% −0.00
IGIB iShares 5-10Y Inv Grade Corp. Add +1.2% 0.03% −0.00
SHW The Sherwin-Williams Co. Add +1.8% 0.04% −0.00
AOR iShares Core 60/40 Balanced Add +4.4% 0.98% −0.00

Notes & Other Activity Q2 2025 → Q3 2025

JPMORGAN CHASE & CO (JPM 5.45 PERP P) PFD Add +0.7% 3,021 $953K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 147$858.9MIVV, AGG, VEA, IWF, VB
Q1 2026 132$741.7MIVV, AGG, VEA, IWF, VB
Q4 2025 131$713.5MIVV, AGG, IWF, VEA, VB
Q3 2025 127$676.8MIVV, IWF, AGG, VB, VEA
Q2 2025 118$618.2MIVV, AGG, IWF, VB, VEA
Q1 2025 111$555.8MIVV, AGG, IWF, VB, PYLD
Q4 2024 111$558.6MIVV, VB, IWF, AGG, VEA
Q3 2024 108$528.7MIVV, VB, AGG, IWF, VEA
Q2 2024 116$496.5MIVV, VB, AGG, IWF, VEA
Q1 2024 104$475.8MIVV, VB, AGG, IWF, VEA