Falcon Wealth Planning
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 22, 2025), Falcon Wealth Planning reported 161 stock positions worth $897.1 million. Its top holding was Avantis US Large Cap Value (AVLV) at 8.8% of the portfolio, followed by Vngrd Mrgstr MG CP GR ETF-Ui (MGK, 6.7%) and Apple (AAPL, 6.6%). Compared with Q3 2024, it opened 16 new positions, sold out of 6, added to 74 and reduced 61. The biggest buy was a new position in FT-Preferred Secur & Inc. ETF (FPE) and the biggest sale iShares Preferred & Income S (PFF, shares −89%).
- Most Recent 13F
- Q2 2026
- Location
- Ontario, CA
- CIK
- 0001839850
- Portfolio Value
- $897.1M (Q4 2024)
- SEC Filing
- 0001667731-25-000090 ↗ filed Jan 22, 2025
Holdings Value
Holdings 161 stocks · $897.1M
| AVLV Avantis US Large Cap Value | 8.81% | 1,184,004 | $79.1M | Add +6.2% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 6.73% | 175,886 | $60.4M | Add +4.7% |
| AAPL Apple Inc. | 6.64% | 237,826 | $59.6M | Reduce -11.7% |
| FBND Fidelity Total Bond ETF | 5.55% | 1,109,388 | $49.8M | Add +2.1% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.63% | 799,238 | $41.6M | Add +56.4% |
| PYLD PIMCO Multisector Bond Actv | 4.63% | 1,603,290 | $41.6M | Add +76.3% |
| VGSH Vanguard Short-Term Treasury | 4.61% | 710,035 | $41.3M | Add +5.3% |
| DFIV Dimensional International Va | 4.60% | 1,162,601 | $41.2M | Add +2.4% |
| DFAE Dimensional Emerging Core Eq | 4.28% | 1,511,576 | $38.3M | Add +2.6% |
| QQQ Invesco QQQ Trust Series 1 | 4.14% | 72,585 | $37.1M | Add +5.4% |
| AVUV Avantis US Small Cap Value | 3.66% | 340,108 | $32.8M | Add +4.3% |
| IHDG Wisdomtree International Hed | 3.61% | 745,480 | $32.4M | Add +5.5% |
| IJT iShares S&P Small-Cap 600 GR | 3.50% | 231,691 | $31.4M | Add +4.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 3.02% | 167,208 | $27.0M | Add +2.4% |
| VNQ Vanguard Real Estate ETF | 3.01% | 302,891 | $27.0M | Add +4.8% |
| IWP iShares Russell Mid-Cap Grow | 2.24% | 158,215 | $20.1M | Add +0.9% |
| FPE FT-Preferred Secur & Inc. ETF | 2.14% | 1,082,971 | $19.2M | New |
| AVDV Avantis Intl S/C Value ETF | 1.79% | 246,812 | $16.1M | Add +4.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.76% | 93,388 | $15.8M | Add +3.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.72% | 37,690 | $15.5M | Reduce -0.2% |
| TSLA Tesla Inc. | 1.03% | 22,827 | $9.2M | Add +142.9% |
| XLE SS Energy Select Sector | 0.77% | 80,374 | $6.9M | Add +0.1% |
| COST Costco Wholesale Corp. | 0.66% | 6,413 | $5.9M | Add +220.5% |
| NVDA Nvidia Corp. | 0.57% | 38,057 | $5.1M | Add +12.6% |
| BNDX Vanguard Total Intl Bond ETF | 0.52% | 95,646 | $4.7M | Reduce -77.6% |
| MSFT Microsoft Corp. | 0.51% | 10,778 | $4.5M | Add +5.1% |
| IVE iShares S&P 500 Value ETF | 0.48% | 22,337 | $4.3M | Reduce -1.8% |
| IWS iShares Russell Mid-Cap Valu | 0.45% | 31,530 | $4.1M | Add +1.8% |
| RWR SS SPDR Dow Jones REIT ETF | 0.45% | 40,730 | $4.0M | Reduce -0.1% |
| AVDE Avantis International Equity | 0.44% | 63,874 | $3.9M | Add +33.3% |
| AMZN Amazon.com Inc. | 0.43% | 17,691 | $3.9M | Add +11.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.39% | 17,802 | $3.5M | Reduce -2.1% |
| IEMG iShares Core MSCI Emerging | 0.37% | 64,106 | $3.3M | Add +8.9% |
| JPM JPMorgan Chase & Co. | 0.34% | 12,887 | $3.1M | Add +0.2% |
| VSS Vanguard Ftse All Wo X-US SC | 0.34% | 26,354 | $3.0M | Reduce -6.0% |
| ISRG Intuitive Surgical Inc. | 0.33% | 5,703 | $3.0M | Add +0.2% |
| VEA Vanguard Ftse Developed ETF | 0.31% | 57,278 | $2.7M | Add +12.1% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.30% | 35,504 | $2.7M | Add +0.0% |
| IVV iShares Core S&P 500 ETF | 0.29% | 4,496 | $2.6M | Add +155.8% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.29% | 28,857 | $2.6M | Reduce -48.7% |
| IWN iShares Russell 2000 Value E | 0.29% | 15,645 | $2.6M | Add +7.6% |
| IDHQ Invesco S&P International DE | 0.28% | 89,272 | $2.5M | Add +77.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.28% | 8,984 | $2.5M | Add +5.9% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.28% | 82,550 | $2.5M | Add +52.4% |
| META Meta Platforms Inc. Class A | 0.27% | 4,201 | $2.5M | Reduce -3.1% |
| GOOG Alphabet Inc. Class C | 0.25% | 12,008 | $2.3M | Reduce -0.3% |
| PFF iShares Preferred & Income S | 0.25% | 72,378 | $2.3M | Reduce -88.8% |
| VWO Vanguard Ftse Emerging Marke | 0.24% | 48,934 | $2.2M | Add +8.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.23% | 35,534 | $2.0M | Reduce -2.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 3,306 | $1.9M | Reduce -11.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.21% | 6,565 | $1.9M | Reduce -1.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.21% | 42,884 | $1.9M | Reduce -3.8% |
| SCZ iShares MSCI Eafe Small-Cap | 0.20% | 30,013 | $1.8M | Reduce -16.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.20% | 7,140 | $1.8M | Reduce -2.6% |
| VOO Vanguard S&P 500 ETF | 0.19% | 3,167 | $1.7M | Add +49.0% |
| DFUS Dimensional US Eq MKT ETF | 0.19% | 26,205 | $1.7M | No change |
| GOOGL Alphabet Inc. Class A | 0.18% | 8,558 | $1.6M | Add +8.4% |
| YMAX Yieldmax Universe Fo in Etfs | 0.16% | 82,460 | $1.4M | New |
| VGT Vanguard Info Tech ETF | 0.15% | 2,234 | $1.4M | Add +2.1% |
| EFV iShares MSCI Eafe Value ETF | 0.14% | 23,584 | $1.2M | Reduce -6.4% |
| HD Home Depot Inc. | 0.14% | 3,115 | $1.2M | Add +0.7% |
| SCHC Schwab Intl Small-Cap Equity | 0.13% | 33,422 | $1.1M | Reduce -6.8% |
| XLF SS Financial Select Sector | 0.11% | 19,923 | $963K | Reduce -0.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.11% | 38,036 | $951K | Add +122.8% |
| EEMS iShares MSCI Emerging MKT SM | 0.10% | 16,067 | $934K | Reduce -1.8% |
| IWF iShares Russell 1000 Growth | 0.10% | 2,311 | $928K | No change |
| AMAT Applied Materials Inc. | 0.10% | 5,453 | $887K | Reduce -1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.10% | 1,925 | $872K | Add +3.2% |
| DFAT Dimensional US Target Value | 0.10% | 15,335 | $854K | Add +0.0% |
| KBH KB Home | 0.09% | 12,361 | $812K | Reduce -0.3% |
| IWB iShares Russell 1000 ETF | 0.09% | 2,455 | $791K | New |
| ITOT iShares Core S&P Total U.S. | 0.09% | 6,079 | $782K | Reduce -11.3% |
| WMT Walmart Inc. | 0.09% | 8,598 | $777K | Reduce -0.4% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.09% | 9,015 | $774K | Reduce -6.7% |
| DWM Wisdomtree International Equ | 0.08% | 13,970 | $736K | Reduce -1.3% |
| IJH iShares Core S&P Midcap ETF | 0.08% | 11,788 | $735K | Add +58.8% |
| DFUV Dimensional US Marketwide Va | 0.08% | 17,655 | $722K | Add +0.0% |
| DFAW Dimensional World Eqty ETF | 0.08% | 11,482 | $717K | Add +64.8% |
| NULV Nuveen ESG Large-Cap Val ETF | 0.08% | 18,119 | $713K | Reduce -7.3% |
| LLY Eli Lilly & Co. | 0.08% | 883 | $682K | Add +19.5% |
| AVGO Broadcom Inc. | 0.07% | 2,843 | $659K | Add +0.4% |
| FBTC Fidelity Wise Origin Bitcoin | 0.07% | 7,558 | $617K | Add +31.1% |
| BGRN iShares Usd Green Bond ETF | 0.07% | 13,106 | $611K | Add +6.3% |
| CTAS Cintas Corp. | 0.07% | 3,337 | $610K | Reduce -1.7% |
| VCIT Vanguard Int-Term Corporate | 0.07% | 7,551 | $606K | New |
| IMCG iShares Morningstar Mid-Cap | 0.07% | 8,003 | $604K | No change |
| YMAG Yieldmax MGNF 7 Fu Op in ETF | 0.07% | 30,850 | $594K | New |
| EAGG iShares ESG Aware US Aggrega | 0.06% | 12,442 | $578K | Add +8.6% |
| WM Waste Management Inc. | 0.06% | 2,763 | $557K | No change |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.06% | 20,575 | $548K | No change |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.06% | 6,592 | $529K | New |
| PYPL PayPal Holdings Inc. | 0.06% | 6,081 | $519K | Add +65.4% |
| QCOM Qualcomm Inc. | 0.06% | 3,370 | $518K | Reduce -3.5% |
| CMF iShares California Muni Bond | 0.06% | 9,004 | $516K | Add +95.3% |
| ADBE Adobe Inc. | 0.06% | 1,146 | $510K | Reduce -5.6% |
| ESGD iShares Trust iShares ESG Aw | 0.06% | 6,516 | $496K | Reduce -3.4% |
| ESGE iShares Inc. iShares ESG Awar | 0.05% | 14,693 | $491K | Reduce -4.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.05% | 9,668 | $485K | Add +27.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.05% | 8,675 | $474K | Reduce -1.5% |
| MCD McDonald's Corp. | 0.05% | 1,636 | $474K | Reduce -2.1% |
Portfolio Sells Q3 2024 → Q4 2024
| PFF iShares Preferred & Income S | Reduce -88.8% | 0.25% | −2.27 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -77.6% | 0.52% | −2.00 |
| AAPL Apple Inc. | Reduce -11.7% | 6.64% | −0.73 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -48.7% | 0.29% | −0.31 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -16.7% | 0.20% | −0.08 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -6.0% | 0.34% | −0.08 |
| RWR SS SPDR Dow Jones REIT ETF | Reduce -0.1% | 0.45% | −0.06 |
| QCJL FT NSDQ 100 CN Buff ETF-Jul | Sold out | 0.00% | −0.05 |
| DFAX Dimensional World Ex US Core | Reduce -52.5% | 0.04% | −0.05 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.05 |
| IVE iShares S&P 500 Value ETF | Reduce -1.8% | 0.48% | −0.05 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -2.2% | 0.23% | −0.04 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -59.1% | 0.02% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -11.9% | 0.22% | −0.04 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -2.1% | 0.39% | −0.04 |
| SCHC Schwab Intl Small-Cap Equity | Reduce -6.8% | 0.13% | −0.03 |
| KBH KB Home | Reduce -0.3% | 0.09% | −0.03 |
| EFV iShares MSCI Eafe Value ETF | Reduce -6.4% | 0.14% | −0.03 |
| AMAT Applied Materials Inc. | Reduce -1.0% | 0.10% | −0.03 |
| QGRW Wisdomtree US Quality Growth | Sold out | 0.00% | −0.03 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.03 |
| EIX Edison International | Sold out | 0.00% | −0.02 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.02 |
| EEMS iShares MSCI Emerging MKT SM | Reduce -1.8% | 0.10% | −0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -21.4% | 0.05% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -3.1% | 0.27% | −0.02 |
| ADBE Adobe Inc. | Reduce -5.6% | 0.06% | −0.02 |
| NULV Nuveen ESG Large-Cap Val ETF | Reduce -7.3% | 0.08% | −0.02 |
| CTAS Cintas Corp. | Reduce -1.7% | 0.07% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -11.3% | 0.09% | −0.01 |
| DWM Wisdomtree International Equ | Reduce -1.3% | 0.08% | −0.01 |
| QCOM Qualcomm Inc. | Reduce -3.5% | 0.06% | −0.01 |
| ESGD iShares Trust iShares ESG Aw | Reduce -3.4% | 0.06% | −0.01 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -4.8% | 0.05% | −0.01 |
| INTC Intel Corp. | Reduce -16.0% | 0.02% | −0.01 |
| PEP Pepsico Inc. | Reduce -8.4% | 0.04% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -0.3% | 0.04% | −0.01 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -3.0% | 0.03% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.3% | 0.21% | −0.01 |
| JNJ Johnson & Johnson | Reduce -1.0% | 0.05% | −0.01 |
| ABBV Abbvie Inc. | Reduce -1.3% | 0.05% | −0.01 |
| NOC Northrop Grumman Corp. | Reduce -0.8% | 0.04% | −0.01 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -2.6% | 0.20% | −0.01 |
| NULG Nuveen ESG LRG-Cap GRW ETF | Reduce -6.7% | 0.09% | −0.01 |
| MCD McDonald's Corp. | Reduce -2.1% | 0.05% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -2.4% | 0.03% | −0.01 |
| CMCSA Comcast Corp. Class A | Reduce -3.1% | 0.03% | −0.01 |
| NUMV Nuveen ESG Mid-Cap Value ETF | Reduce -3.1% | 0.04% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -10.2% | 0.03% | −0.00 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -1.5% | 0.05% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| FPE FT-Preferred Secur & Inc. ETF | New | 2.14% | +2.14 |
| PYLD PIMCO Multisector Bond Actv | Add +76.3% | 4.63% | +1.79 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +56.4% | 4.63% | +1.42 |
| TSLA Tesla Inc. | Add +142.9% | 1.03% | +0.74 |
| COST Costco Wholesale Corp. | Add +220.5% | 0.66% | +0.45 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +4.7% | 6.73% | +0.38 |
| QQQ Invesco QQQ Trust Series 1 | Add +5.4% | 4.14% | +0.19 |
| AVLV Avantis US Large Cap Value | Add +6.2% | 8.81% | +0.19 |
| IVV iShares Core S&P 500 ETF | Add +155.8% | 0.29% | +0.18 |
| YMAX Yieldmax Universe Fo in Etfs | New | 0.16% | +0.16 |
| IDHQ Invesco S&P International DE | Add +77.1% | 0.28% | +0.09 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +52.4% | 0.28% | +0.09 |
| IWB iShares Russell 1000 ETF | New | 0.09% | +0.09 |
| NVDA Nvidia Corp. | Add +12.6% | 0.57% | +0.09 |
| AMZN Amazon.com Inc. | Add +11.5% | 0.43% | +0.09 |
| IWP iShares Russell Mid-Cap Grow | Add +0.9% | 2.24% | +0.08 |
| VCIT Vanguard Int-Term Corporate | New | 0.07% | +0.07 |
| YMAG Yieldmax MGNF 7 Fu Op in ETF | New | 0.07% | +0.07 |
| AVDE Avantis International Equity | Add +33.3% | 0.44% | +0.06 |
| MDYV SS SPDR S&P 400 MC Val ETF | New | 0.06% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +49.0% | 0.19% | +0.06 |
| SPAB SS SPDR P Agg Bond ETF | Add +122.8% | 0.11% | +0.05 |
| GOVT iShares US Treasury Bond ETF | New | 0.05% | +0.05 |
| URI United Rentals Inc. | New | 0.05% | +0.05 |
| SPTS SS SPDR P St Term TSY ETF | New | 0.04% | +0.04 |
| SCHM Schwab US Mid Cap ETF | New | 0.04% | +0.04 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.04% | +0.04 |
| SCHG Schwab US Large-Cap Growth | New | 0.03% | +0.03 |
| FBTC Fidelity Wise Origin Bitcoin | Add +31.1% | 0.07% | +0.03 |
| DFAW Dimensional World Eqty ETF | Add +64.8% | 0.08% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +58.8% | 0.08% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +8.4% | 0.18% | +0.03 |
| PGR Progressive Corp. | New | 0.03% | +0.03 |
| CMF iShares California Muni Bond | Add +95.3% | 0.06% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +0.2% | 0.34% | +0.03 |
| FNDA Schwab Fndmntl US SM Co. ETF | New | 0.03% | +0.03 |
| PYPL PayPal Holdings Inc. | Add +65.4% | 0.06% | +0.02 |
| IJR iShares Core S&P Small-Cap E | New | 0.02% | +0.02 |
| ASIA Matthews Pacific Tiger ETF | Add +72.9% | 0.05% | +0.02 |
| AVGO Broadcom Inc. | Add +0.4% | 0.07% | +0.02 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +5.9% | 0.28% | +0.01 |
| VDE Vanguard Energy ETF | Add +51.3% | 0.03% | +0.01 |
| DIS The Walt Disney Co. | Add +16.3% | 0.05% | +0.01 |
| UDMY Udemy Inc. | New | 0.01% | +0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +27.6% | 0.05% | +0.01 |
| BA The Boeing Co. | Add +12.0% | 0.04% | +0.01 |
| V Visa Inc. Class A | Add +5.4% | 0.05% | +0.01 |
| BNY Bank of New York Mellon Corp. | Add +0.0% | 0.30% | +0.00 |
| BANX Arrowmark Financial Corp. | Add +15.3% | 0.04% | +0.00 |
| GS Goldman Sachs Group Inc. | Add +5.7% | 0.03% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 244 | $1.6B | AVLV, KRMN, MGK, AAPL, QQQ |
| Q1 2026 | 236 | $1.5B | KRMN, AVLV, MGK, AAPL, FBND |
| Q4 2025 | 216 | $1.2B | AVLV, MGK, AAPL, FBND, DFIV |
| Q3 2025 | 191 | $1.1B | AVLV, MGK, AAPL, QQQ, FBND |
| Q2 2025 | 176 | $989.5M | AVLV, MGK, AAPL, FBND, QQQ |
| Q1 2025 | 163 | $899.8M | AVLV, MGK, AAPL, FBND, DFIV |
| Q4 2024 | 161 | $897.1M | AVLV, MGK, AAPL, FBND, BINC |
| Q3 2024 | 151 | $851.5M | AVLV, AAPL, MGK, FBND, DFIV |
| Q2 2024 | 135 | $769.9M | DFIV, AAPL, AVLV, BNDX, MGK |
| Q1 2024 | 133 | $631.0M | AAPL, DFIV, AVLV, DFAE, MGK |