Fortitude Family Office, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 10, 2024), Fortitude Family Office, LLC reported 959 stock positions worth $176.4 million. Its top holding was Apple (AAPL) at 16.9% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 12.8%) and iShares Core MSCI Dev MKTS (IDEV, 7.4%). Compared with Q1 2024, it opened 111 new positions, sold out of 117, added to 222 and reduced 102. The biggest buy was a new position in Avantis Intl S/C Value ETF (AVDV) and the biggest sale Wisdomtree Floating Rate Tre (USFR, shares −52%).
- Most Recent 13F
- Q2 2026
- Location
- SCOTTSDALE, AZ
- CIK
- 0001950506
- Portfolio Value
- $176.4M (Q2 2024)
- SEC Filing
- 0001950506-24-000004 ↗ filed Jul 10, 2024
Holdings Value
Holdings 959 stocks · $176.4M
| AAPL Apple Inc. | 16.87% | 141,234 | $29.7M | Add +0.9% |
| IVV iShares Core S&P 500 ETF | 12.80% | 41,255 | $22.6M | Add +18.2% |
| IDEV iShares Core MSCI Dev MKTS | 7.43% | 199,573 | $13.1M | Add +33.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 4.01% | 29,221 | $7.1M | Add +30.1% |
| TIP iShares Tips Bond ETF | 3.73% | 61,624 | $6.6M | Add +55.4% |
| DFEM Dimensional Emrg MRKT Core | 2.85% | 188,333 | $5.0M | Add +65.7% |
| AVLV Avantis US Large Cap Value | 2.62% | 73,424 | $4.6M | Add +36.7% |
| IEMG iShares Core MSCI Emerging | 2.45% | 80,731 | $4.3M | Add +38.8% |
| USFR Wisdomtree Floating Rate Tre | 2.18% | 76,458 | $3.8M | Reduce -52.3% |
| IJR iShares Core S&P Small-Cap E | 2.06% | 34,090 | $3.6M | Add +27.8% |
| AVDV Avantis Intl S/C Value ETF | 1.86% | 50,532 | $3.3M | New |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.80% | 53,608 | $3.2M | Add +40.1% |
| KKR KKR & Co. Inc. | 1.53% | 25,616 | $2.7M | Add +2.2% |
| DFAT Dimensional US Target Value | 1.41% | 48,028 | $2.5M | Add +42.3% |
| IJH iShares Core S&P Midcap ETF | 1.32% | 39,891 | $2.3M | Add +1.4% |
| JPST JPMorgan Ultra-Short Income | 1.32% | 46,106 | $2.3M | Reduce -16.4% |
| VWO Vanguard Ftse Emerging Marke | 1.26% | 50,742 | $2.2M | Add +0.0% |
| MCD McDonald's Corp. | 1.06% | 7,329 | $1.9M | No change |
| MSFT Microsoft Corp. | 0.96% | 3,783 | $1.7M | Add +34.4% |
| GOOGL Alphabet Inc. Class A | 0.90% | 8,723 | $1.6M | Add +12.3% |
| JPM JPMorgan Chase & Co. | 0.85% | 7,408 | $1.5M | Add +26.0% |
| VEA Vanguard Ftse Developed ETF | 0.83% | 29,756 | $1.5M | Add +0.0% |
| GOOG Alphabet Inc. Class C | 0.81% | 7,743 | $1.4M | Add +3.7% |
| AMZN Amazon.com Inc. | 0.68% | 6,205 | $1.2M | Add +41.8% |
| NVDA Nvidia Corp. | 0.65% | 9,281 | $1.1M | Add +14.0% |
| DHI D.R. Horton Inc. | 0.65% | 8,074 | $1.1M | Reduce -0.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.64% | 5,209 | $1.1M | No change |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.54% | 14,830 | $949K | Add +0.1% |
| XOM Exxon Mobil Corp. | 0.53% | 8,182 | $942K | Add +73.5% |
| COST Costco Wholesale Corp. | 0.52% | 1,082 | $920K | Add +0.9% |
| HD Home Depot Inc. | 0.51% | 2,635 | $907K | Add +11.9% |
| GS Goldman Sachs Group Inc. | 0.49% | 1,919 | $868K | Add +76.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.46% | 3,030 | $811K | Add +9.1% |
| T AT&T Inc. | 0.46% | 42,154 | $806K | Add +1.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.46% | 1,676 | $803K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.44% | 19,528 | $777K | Add +21.3% |
| TMO Thermo Fisher Scientific Inc. | 0.44% | 1,392 | $770K | No change |
| MU Micron Technology Inc. | 0.43% | 5,782 | $761K | No change |
| ABBV Abbvie Inc. | 0.40% | 4,097 | $703K | Add +136.4% |
| LLY Eli Lilly & Co. | 0.38% | 748 | $677K | Add +11.6% |
| BLK BlackRock Finance Inc. | 0.36% | 816 | $642K | Add +1.0% |
| BKNG Booking Holdings Inc. | 0.36% | 161 | $638K | No change |
| CRM Salesforce Inc. | 0.36% | 2,464 | $633K | Add +4.0% |
| AMGN Amgen Inc. | 0.34% | 1,947 | $608K | Add +18.6% |
| PRF Invesco Rafi US 1000 ETF | 0.33% | 15,290 | $580K | No change |
| IWM iShares Russell 2000 ETF | 0.33% | 2,859 | $580K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.32% | 1,398 | $569K | No change |
| IDV iShares International Select | 0.30% | 19,250 | $533K | No change |
| AVGO Broadcom Inc. | 0.30% | 330 | $530K | Add +97.6% |
| EPD Enterprise Products Partners | 0.26% | 15,953 | $462K | Add +0.2% |
| LMT Lockheed Martin Corp. | 0.25% | 948 | $443K | Add +0.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.25% | 1,743 | $435K | No change |
| IQV Iqvia Holdings Inc. | 0.23% | 1,921 | $406K | Add +3.7% |
| ELV Elevance Health Inc. | 0.23% | 748 | $405K | Add +2166.7% |
| INTU Intuit Inc. | 0.22% | 582 | $382K | Add +2.8% |
| EMR Emerson Electric Co. | 0.21% | 3,382 | $373K | No change |
| META Meta Platforms Inc. Class A | 0.21% | 735 | $371K | Add +24.2% |
| UPS United Parcel Service Class B | 0.20% | 2,628 | $360K | Reduce -2.7% |
| IEFA iShares Core MSCI Eafe ETF | 0.20% | 4,903 | $356K | No change |
| WFC Wells Fargo & Co. | 0.20% | 5,897 | $350K | Add +3.6% |
| NEE Nextera Energy Inc. | 0.20% | 4,934 | $349K | Add +1512.4% |
| DHR Danaher Corp. | 0.20% | 1,377 | $344K | Add +1.8% |
| NOC Northrop Grumman Corp. | 0.19% | 771 | $336K | Add +6.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 3,365 | $334K | Add +1.1% |
| VOO Vanguard S&P 500 ETF | 0.19% | 660 | $330K | No change |
| PFF iShares Preferred & Income S | 0.19% | 10,397 | $328K | Add +1.5% |
| EFA iShares MSCI Eafe ETF | 0.18% | 4,057 | $318K | No change |
| CVX Chevron Corp. | 0.18% | 1,981 | $310K | Add +260.8% |
| CL Colgate-Palmolive Co. | 0.17% | 3,051 | $296K | No change |
| BA The Boeing Co. | 0.16% | 1,590 | $289K | No change |
| PFE Pfizer Inc. | 0.16% | 9,849 | $276K | Reduce -2.1% |
| VZ Verizon Communications Inc. | 0.15% | 6,606 | $272K | Add +821.3% |
| BMY Bristol-Myers Squibb Co. | 0.15% | 6,550 | $272K | No change |
| LOW Lowe's Cos Inc. | 0.15% | 1,216 | $268K | Add +52.8% |
| IWF iShares Russell 1000 Growth | 0.15% | 723 | $264K | New |
| MA Mastercard Inc. Class A | 0.14% | 573 | $253K | Add +5.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 1,406 | $243K | Add +195.4% |
| HON Honeywell International Inc. | 0.14% | 1,129 | $241K | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.14% | 441 | $240K | Reduce -14.4% |
| HSBC HSBC Holdings PLC-Spons ADR filed as HSBC HLDGS PLC | 0.13% | 5,336 | $232K | No change |
| XHLF Bondbloxx BBG 6 MTH US Treas | 0.13% | 4,535 | $228K | No change |
| MO Altria Group Inc. | 0.12% | 4,680 | $213K | Add +254.0% |
| JNJ Johnson & Johnson | 0.12% | 1,439 | $210K | Reduce -0.8% |
| CSCO Cisco Systems Inc. | 0.12% | 4,410 | $210K | Reduce -3.4% |
| COP Conocophillips | 0.12% | 1,817 | $208K | Add +66.2% |
| NKE Nike Inc. Class B | 0.12% | 2,743 | $207K | Reduce -0.8% |
| MRK Merck & Co. Inc. | 0.11% | 1,526 | $189K | Add +104.8% |
| GE General Electric filed as GE AEROSPACE | 0.10% | 1,118 | $178K | No change |
| IAU iShares Gold Trust | 0.10% | 3,995 | $176K | No change |
| GGN Gamco GLBL Gold NTRL Res Inc. | 0.10% | 43,000 | $174K | No change |
| DE Deere & Co. | 0.10% | 455 | $170K | Add +2.3% |
| AXP American Express Co. | 0.10% | 726 | $168K | Add +80.6% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.09% | 412 | $161K | Add +0.5% |
| UNH Unitedhealth Group Inc. | 0.09% | 304 | $155K | Add +38.8% |
| INTC Intel Corp. | 0.09% | 4,933 | $153K | Reduce -7.7% |
| GNT Gamco Natural Resources Gold | 0.08% | 27,000 | $148K | No change |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | 0.08% | 3,885 | $148K | Reduce -24.9% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.07% | 1,473 | $132K | No change |
| ABT Abbott Laboratories | 0.07% | 1,268 | $132K | No change |
| ETN Eaton Corp. PLC | 0.07% | 410 | $129K | Add +113.5% |
Options reported separately and not counted above: LLY puts ($362).
Lines left out (1) · $4 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| AOK iShares Core 30/70 Conservat | CORE 30 70 ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $176.4M.
Portfolio Sells Q1 2024 → Q2 2024
| USFR Wisdomtree Floating Rate Tre | Reduce -52.3% | 2.18% | −3.25 |
| FNDC Schwab Fndmnt Intl SM Eq ETF | Sold out | 0.00% | −1.38 |
| JPST JPMorgan Ultra-Short Income | Reduce -16.4% | 1.32% | −0.55 |
| DHI D.R. Horton Inc. | Reduce -0.3% | 0.65% | −0.25 |
| HIGH Simplify Enhanced Income ETF | Reduce -57.2% | 0.07% | −0.12 |
| HEQT Simplify Hedged Equity ETF | Sold out | 0.00% | −0.09 |
| INTC Intel Corp. | Reduce -7.7% | 0.09% | −0.07 |
| UPS United Parcel Service Class B | Reduce -2.7% | 0.20% | −0.07 |
| PKW Invesco Buyback Achievers Et | Sold out | 0.00% | −0.06 |
| FXO First Trust Financial Alphad | Sold out | 0.00% | −0.06 |
| NKE Nike Inc. Class B | Reduce -0.8% | 0.12% | −0.06 |
| FXZ First Trust Materials Alphad | Sold out | 0.00% | −0.05 |
| PRFZ Inv Rafi US 1500 SM-Usd Inc. | Reduce -24.9% | 0.08% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -14.4% | 0.14% | −0.04 |
| XSVN Bondbloxx BBG 7 YR US Treas | Reduce -36.7% | 0.05% | −0.04 |
| JNJ Johnson & Johnson | Reduce -0.8% | 0.12% | −0.04 |
| CSCO Cisco Systems Inc. | Reduce -3.4% | 0.12% | −0.03 |
| SHYL Xtrackers SHRT Dur High Yiel | Sold out | 0.00% | −0.03 |
| TUSI Touchstone Ultra Short Incom | Sold out | 0.00% | −0.03 |
| PFE Pfizer Inc. | Reduce -2.1% | 0.16% | −0.03 |
| SVOL Simplify Volatility Premium | Reduce -45.5% | 0.03% | −0.03 |
| PXD Pioneer Natural Resources Co. | Sold out | 0.00% | −0.03 |
| MSD Morgan Stanley Emrg MKT Debt | Reduce -35.7% | 0.04% | −0.03 |
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.03 |
| XNEAX Nuveen Amt-FR QLTY Muni Inc. | Sold out | 0.00% | −0.03 |
| EDD Morgan Stanley Emrg MRK Dom | Reduce -53.9% | 0.02% | −0.03 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.02 |
| VKI Invesco Adv Muni Inc. TR II | Reduce -52.0% | 0.02% | −0.02 |
| CVS CVS Health Corp. | Reduce -1.9% | 0.04% | −0.02 |
| EIM Eaton Vance Municipal Bond | Reduce -31.0% | 0.02% | −0.02 |
| NVG Nuveen Amt-FR Muni CRDT | Sold out | 0.00% | −0.02 |
| IRON Disc Medicine Inc. | Sold out | 0.00% | −0.01 |
| OIS Oil States International Inc. | Sold out | 0.00% | −0.01 |
| FHN First Horizon Corp. | Reduce -56.4% | 0.01% | −0.01 |
| SOFI Sofi Technologies Inc. | Reduce -17.9% | 0.02% | −0.01 |
| IGLD FT Vest Gold Strategy Target | Reduce -9.3% | 0.04% | −0.01 |
| CART Maplebear Inc. | Sold out | 0.00% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -1.8% | 0.06% | −0.01 |
| SABA Saba Capital Income & Opp II | Reduce -66.7% | 0.00% | −0.01 |
| NUE Nucor Corp. | Reduce -23.2% | 0.01% | −0.01 |
| FFWM First Foundation Inc. | Reduce -57.4% | 0.00% | −0.01 |
| SBUX Starbucks Corp. | Reduce -16.9% | 0.01% | −0.01 |
| AMAL Amalgamated Financial Corp. | Sold out | 0.00% | −0.01 |
| CEFS Saba Opport Hedg Cef ETF-Usd | Reduce -12.0% | 0.03% | −0.01 |
| JAMF Jamf Holding Corp. | Sold out | 0.00% | −0.01 |
| ODFL Old Dominion Freight Line | Reduce -11.9% | 0.01% | −0.01 |
| HIO Western Asset Hi Inc. Opport | Sold out | 0.00% | −0.01 |
| PLCE The Children's Place Inc. | Reduce -69.8% | 0.00% | −0.01 |
| ZYXIQ Zynex Inc. | Sold out | 0.00% | −0.01 |
| WY Weyerhaeuser Co. | Reduce -73.5% | 0.00% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| AVDV Avantis Intl S/C Value ETF | New | 1.86% | +1.86 |
| DFEM Dimensional Emrg MRKT Core | Add +65.7% | 2.85% | +0.91 |
| TIP iShares Tips Bond ETF | Add +55.4% | 3.73% | +0.87 |
| AAPL Apple Inc. | Add +0.9% | 16.87% | +0.72 |
| IDEV iShares Core MSCI Dev MKTS | Add +33.9% | 7.43% | +0.70 |
| IVV iShares Core S&P 500 ETF | Add +18.2% | 12.80% | +0.46 |
| IEMG iShares Core MSCI Emerging | Add +38.8% | 2.45% | +0.43 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +40.1% | 1.80% | +0.32 |
| AVLV Avantis US Large Cap Value | Add +36.7% | 2.62% | +0.29 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +30.1% | 4.01% | +0.24 |
| ELV Elevance Health Inc. | Add +2166.7% | 0.23% | +0.22 |
| GS Goldman Sachs Group Inc. | Add +76.7% | 0.49% | +0.19 |
| ABBV Abbvie Inc. | Add +136.4% | 0.40% | +0.19 |
| NEE Nextera Energy Inc. | Add +1512.4% | 0.20% | +0.18 |
| DFAT Dimensional US Target Value | Add +42.3% | 1.41% | +0.18 |
| XOM Exxon Mobil Corp. | Add +73.5% | 0.53% | +0.17 |
| MSFT Microsoft Corp. | Add +34.4% | 0.96% | +0.16 |
| NVDA Nvidia Corp. | Add +14.0% | 0.65% | +0.16 |
| AVGO Broadcom Inc. | Add +97.6% | 0.30% | +0.15 |
| IWF iShares Russell 1000 Growth | New | 0.15% | +0.15 |
| AMZN Amazon.com Inc. | Add +41.8% | 0.68% | +0.15 |
| VZ Verizon Communications Inc. | Add +821.3% | 0.15% | +0.13 |
| CVX Chevron Corp. | Add +260.8% | 0.18% | +0.12 |
| GOOGL Alphabet Inc. Class A | Add +12.3% | 0.90% | +0.11 |
| MO Altria Group Inc. | Add +254.0% | 0.12% | +0.08 |
| IJR iShares Core S&P Small-Cap E | Add +27.8% | 2.06% | +0.08 |
| IBM Intl Business Machines Corp. | Add +195.4% | 0.14% | +0.08 |
| CSSEQ Chicken Soup for the Soul En | New | 0.07% | +0.07 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.06% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +26.0% | 0.85% | +0.06 |
| SMR Nuscale Power Corp. | New | 0.06% | +0.06 |
| MCK McKesson Corp. | Add +555.2% | 0.06% | +0.05 |
| PGR Progressive Corp. | Add +490.1% | 0.06% | +0.05 |
| MMM 3M Co. | Add +1997.7% | 0.05% | +0.05 |
| BKGI BNY Mellon GLBL Infra Inc. | New | 0.05% | +0.05 |
| SLB SLB Ltd. | Add +747.3% | 0.06% | +0.05 |
| SPG Simon Property Group Inc. | Add +762.7% | 0.06% | +0.05 |
| BALI Is US LRG CP Pre Inc. Act-Usd | New | 0.05% | +0.05 |
| BX Blackstone Inc. | New | 0.05% | +0.05 |
| MRK Merck & Co. Inc. | Add +104.8% | 0.11% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +3.7% | 0.81% | +0.04 |
| CI The Cigna Group | Add +252.1% | 0.06% | +0.04 |
| MLPX Global X MLP & Energy Infras | New | 0.04% | +0.04 |
| ADI Analog Devices Inc. | Add +315.4% | 0.05% | +0.04 |
| AAN The Aaron's Co. Inc. | Add +239.5% | 0.05% | +0.04 |
| AXP American Express Co. | Add +80.6% | 0.10% | +0.03 |
| LLY Eli Lilly & Co. | Add +11.6% | 0.38% | +0.03 |
| ETN Eaton Corp. PLC | Add +113.5% | 0.07% | +0.03 |
| AMGN Amgen Inc. | Add +18.6% | 0.34% | +0.03 |
| BAC Bank of America Corp. | Add +21.3% | 0.44% | +0.03 |
Options Activity Q1 2024 → Q2 2024
| LLY Eli Lilly & Co. | put | New | 400 | $362 |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2024 → Q2 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Sold out | 10 | $12Kbefore exit |
| IZRL ARK Israel Innovative Techno | ISRAEL INOVATE | Reduce -100.0% | 0 | $0 |
| HRT Hireright Holdings Corp. | COM | Reduce -100.0% | 0 | $0 |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Sold out | 0 | $0before exit |
| CCK Crown Holdings Inc. | COM | Sold out | 0 | $0before exit |
| EVC Entravision Communications-A | CL A | Sold out | 0 | $0before exit |
| UHT Universal Health RLTY Income | SH BEN INT | Sold out | 0 | $0before exit |
| MDT Medtronic PLC | SHS | Sold out | 0 | $0before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 2,265 | $512.9M | IVV, AVTM, VBIL, IDEV, DFIP |
| Q1 2026 | 1,881 | $445.2M | IVV, AVTM, VBIL, IDEV, DFIP |
| Q4 2025 | 1,914 | $427.0M | IVV, VBIL, IDEV, AAPL, DFIP |
| Q3 2025 | 1,973 | $369.5M | IVV, IDEV, AAPL, USFR, VEA |
| Q2 2025 | 2,022 | $302.2M | IVV, IDEV, AAPL, VOO, KNX |
| Q1 2025 | 1,142 | $279.6M | IVV, USFR, IDEV, AAPL, VO |
| Q4 2024 | 1,288 | $279.9M | AAPL, IVV, IDEV, KNX, VO |
| Q3 2024 | 1,204 | $252.3M | AAPL, KNX, IVV, IDEV, VO |
| Q2 2024 | 959 | $176.4M | AAPL, IVV, IDEV, VO, TIP |
| Q1 2024 | 965 | $148.7M | AAPL, IVV, IDEV, USFR, VO |