Fortitude Family Office, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 25, 2024), Fortitude Family Office, LLC reported 1,204 stock positions worth $252.3 million. Its top holding was Apple (AAPL) at 13.8% of the portfolio, followed by Knight-Swift Transportation (KNX, 10.6%) and iShares Core S&P 500 ETF (IVV, 9.9%). Compared with Q2 2024, it opened 338 new positions, sold out of 93, added to 337 and reduced 70. The biggest buy was a new position in Knight-Swift Transportation (KNX) and the biggest sale iShares Core MSCI Dev MKTS (IDEV, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- SCOTTSDALE, AZ
- CIK
- 0001950506
- Portfolio Value
- $252.3M (Q3 2024)
- SEC Filing
- 0001950506-24-000005 ↗ filed Oct 25, 2024
Holdings Value
Holdings 1,204 stocks · $252.3M
| AAPL Apple Inc. | 13.77% | 149,117 | $34.7M | Add +5.6% |
| KNX Knight-Swift Transportation | 10.61% | 496,296 | $26.8M | New |
| IVV iShares Core S&P 500 ETF | 9.86% | 43,144 | $24.9M | Add +4.6% |
| IDEV iShares Core MSCI Dev MKTS | 5.55% | 197,579 | $14.0M | Reduce -1.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 3.27% | 31,271 | $8.3M | Add +7.0% |
| TIP iShares Tips Bond ETF | 3.14% | 71,767 | $7.9M | Add +16.5% |
| DFEM Dimensional Emrg MRKT Core | 2.33% | 208,994 | $5.9M | Add +11.0% |
| AVLV Avantis US Large Cap Value | 2.11% | 80,840 | $5.3M | Add +10.1% |
| IEMG iShares Core MSCI Emerging | 1.94% | 85,311 | $4.9M | Add +5.7% |
| IJR iShares Core S&P Small-Cap E | 1.70% | 36,620 | $4.3M | Add +7.4% |
| USFR Wisdomtree Floating Rate Tre | 1.68% | 84,155 | $4.2M | Add +10.1% |
| AVDV Avantis Intl S/C Value ETF | 1.47% | 52,432 | $3.7M | Add +3.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.37% | 56,432 | $3.4M | Add +5.3% |
| JPST JPMorgan Ultra-Short Income | 1.35% | 67,004 | $3.4M | Add +45.3% |
| KKR KKR & Co. Inc. | 1.33% | 25,616 | $3.3M | No change |
| MSFT Microsoft Corp. | 1.16% | 6,792 | $2.9M | Add +79.5% |
| DFAT Dimensional US Target Value | 1.14% | 51,540 | $2.9M | Add +7.3% |
| VEA Vanguard Ftse Developed ETF | 1.03% | 49,082 | $2.6M | Add +65.0% |
| VWO Vanguard Ftse Emerging Marke | 0.99% | 52,241 | $2.5M | Add +3.0% |
| IJH iShares Core S&P Midcap ETF | 0.98% | 39,695 | $2.5M | Reduce -0.5% |
| AMZN Amazon.com Inc. | 0.92% | 12,449 | $2.3M | Add +100.6% |
| HD Home Depot Inc. | 0.89% | 5,557 | $2.3M | Add +110.9% |
| JPM JPMorgan Chase & Co. | 0.87% | 10,389 | $2.2M | Add +40.2% |
| LLY Eli Lilly & Co. | 0.84% | 2,382 | $2.1M | Add +218.4% |
| ABBV Abbvie Inc. | 0.80% | 10,259 | $2.0M | Add +150.4% |
| COST Costco Wholesale Corp. | 0.74% | 2,110 | $1.9M | Add +95.0% |
| DHI D.R. Horton Inc. | 0.63% | 8,278 | $1.6M | Add +2.5% |
| GOOGL Alphabet Inc. Class A | 0.59% | 8,922 | $1.5M | Add +2.3% |
| NVDA Nvidia Corp. | 0.56% | 11,531 | $1.4M | Add +24.2% |
| GOOG Alphabet Inc. Class C | 0.55% | 8,263 | $1.4M | Add +6.7% |
| T AT&T Inc. | 0.52% | 59,656 | $1.3M | Add +41.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.52% | 5,876 | $1.3M | Add +317.9% |
| JNJ Johnson & Johnson | 0.51% | 7,957 | $1.3M | Add +452.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.49% | 5,209 | $1.2M | No change |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.40% | 8,548 | $1.0M | Add +480.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.39% | 14,510 | $980K | Reduce -2.2% |
| GS Goldman Sachs Group Inc. | 0.38% | 1,919 | $950K | No change |
| PG The Procter & Gamble Co. | 0.37% | 5,437 | $942K | Add +737.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.37% | 23,684 | $940K | Add +21.3% |
| MCD McDonald's Corp. | 0.36% | 3,024 | $921K | Reduce -58.7% |
| TMO Thermo Fisher Scientific Inc. | 0.35% | 1,427 | $883K | Add +2.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.34% | 3,031 | $858K | Add +0.0% |
| AMGN Amgen Inc. | 0.34% | 2,644 | $852K | Add +35.8% |
| BLK BlackRock Inc. | 0.32% | 842 | $799K | Add +3.2% |
| CVX Chevron Corp. | 0.31% | 5,278 | $777K | Add +166.4% |
| MU Micron Technology Inc. | 0.30% | 7,305 | $758K | Add +26.3% |
| VZ Verizon Communications Inc. | 0.30% | 16,662 | $748K | Add +152.2% |
| CRM Salesforce Inc. | 0.28% | 2,548 | $697K | Add +3.4% |
| BX Blackstone Inc. | 0.27% | 4,497 | $689K | Add +595.0% |
| BKNG Booking Holdings Inc. | 0.27% | 161 | $678K | No change |
| XOM Exxon Mobil Corp. | 0.26% | 5,604 | $657K | Reduce -31.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.26% | 1,419 | $653K | Add +1.5% |
| AVGO Broadcom Inc. | 0.26% | 3,780 | $652K | Add +14.6% |
| WMT Walmart Inc. | 0.26% | 8,058 | $651K | Add +407.8% |
| IWM iShares Russell 2000 ETF | 0.25% | 2,859 | $632K | No change |
| PRF Invesco Rafi US 1000 ETF | 0.25% | 15,290 | $621K | No change |
| IDV iShares International Select | 0.24% | 19,850 | $600K | Add +3.1% |
| META Meta Platforms Inc. Class A | 0.24% | 1,037 | $594K | Add +41.1% |
| LMT Lockheed Martin Corp. | 0.22% | 968 | $566K | Add +2.1% |
| CAT Caterpillar Inc. | 0.22% | 1,423 | $557K | Add +969.9% |
| SILA Sila Realty Trust Inc. | 0.21% | 21,395 | $541K | New |
| LOW Lowe's Cos Inc. | 0.21% | 1,970 | $534K | Add +62.0% |
| DEO Diageo PLC-Sponsored ADR | 0.20% | 3,571 | $501K | New |
| BMY Bristol-Myers Squibb Co. | 0.20% | 9,583 | $496K | Add +46.3% |
| DE Deere & Co. | 0.20% | 1,187 | $495K | Add +160.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.19% | 849 | $487K | Add +92.5% |
| SDY SS SPDR S&P Dividend ETF | 0.19% | 3,418 | $485K | New |
| VOO Vanguard S&P 500 ETF | 0.19% | 901 | $475K | Add +36.5% |
| IQV Iqvia Holdings Inc. | 0.19% | 1,977 | $468K | Add +2.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.18% | 1,749 | $460K | Add +0.3% |
| NEE Nextera Energy Inc. | 0.18% | 5,273 | $446K | Add +6.9% |
| AMD Advanced Micro Devices | 0.17% | 2,675 | $439K | Add +376.8% |
| MRK Merck & Co. Inc. | 0.17% | 3,797 | $431K | Add +148.8% |
| UPS United Parcel Service Class B | 0.17% | 3,151 | $430K | Add +19.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.17% | 5,503 | $430K | Add +12.2% |
| ABT Abbott Laboratories | 0.17% | 3,752 | $428K | Add +195.9% |
| CSCO Cisco Systems Inc. | 0.17% | 7,989 | $425K | Add +81.2% |
| V Visa Inc. Class A | 0.17% | 1,529 | $420K | Add +233.8% |
| NOC Northrop Grumman Corp. | 0.16% | 781 | $412K | Add +1.3% |
| SFM Sprouts Farmers Market Inc. | 0.16% | 3,718 | $411K | Add +5367.6% |
| PFE Pfizer Inc. | 0.16% | 13,763 | $398K | Add +39.7% |
| ELV Elevance Health Inc. | 0.16% | 754 | $392K | Add +0.8% |
| WFC Wells Fargo & Co. | 0.15% | 6,912 | $390K | Add +17.2% |
| INTU Intuit Inc. | 0.15% | 606 | $376K | Add +4.1% |
| XNIEX Virtus Equity & Convertible | 0.15% | 16,175 | $372K | New |
| HON Honeywell International Inc. | 0.14% | 1,744 | $361K | Add +54.5% |
| EFA iShares MSCI Eafe ETF | 0.13% | 4,057 | $339K | No change |
| PFF iShares Preferred & Income S | 0.13% | 9,900 | $329K | Reduce -4.8% |
| MO Altria Group Inc. | 0.13% | 6,418 | $328K | Add +37.1% |
| SO The Southern Co. | 0.13% | 3,524 | $318K | Add +278.1% |
| MA Mastercard Inc. Class A | 0.12% | 636 | $314K | Add +11.0% |
| INTC Intel Corp. | 0.12% | 12,729 | $299K | Add +158.0% |
| PML PIMCO Municipal Income FD II | 0.11% | 29,434 | $276K | New |
| BA The Boeing Co. | 0.11% | 1,790 | $272K | Add +12.6% |
| IWF iShares Russell 1000 Growth | 0.11% | 723 | $271K | No change |
| UNH Unitedhealth Group Inc. | 0.11% | 459 | $268K | Add +51.0% |
| EIM Eaton Vance Municipal Bond | 0.10% | 24,530 | $264K | Add +513.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.10% | 3,205 | $259K | New |
| SBUX Starbucks Corp. | 0.10% | 2,640 | $257K | Add +794.9% |
| IAU iShares Gold Trust | 0.10% | 5,034 | $250K | Add +26.0% |
Options reported separately and not counted above: LLY puts ($354K).
Other holdings (1): bonds, preferreds, convertibles and warrants · $26K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 20 | $26K | New |
Lines left out (1) · $4 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| AOK iShares Core 30/70 Conservat | CORE 30 70 ETF | 0 | $4 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $252.3M.
Portfolio Sells Q2 2024 → Q3 2024
| IDEV iShares Core MSCI Dev MKTS | Reduce -1.0% | 5.55% | −1.88 |
| MCD McDonald's Corp. | Reduce -58.7% | 0.36% | −0.69 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -89.5% | 0.03% | −0.42 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.5% | 0.98% | −0.34 |
| XOM Exxon Mobil Corp. | Reduce -31.5% | 0.26% | −0.27 |
| EMR Emerson Electric Co. | Reduce -90.8% | 0.01% | −0.20 |
| EPD Enterprise Products Partners | Reduce -62.6% | 0.07% | −0.19 |
| DHR Danaher Corp. | Reduce -70.4% | 0.04% | −0.15 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.2% | 0.39% | −0.15 |
| CL Colgate-Palmolive Co. | Reduce -83.6% | 0.02% | −0.15 |
| XHLF Bondbloxx BBG 6 MTH US Treas | Sold out | 0.00% | −0.13 |
| HSBC HSBC Holdings PLC-Spons ADR | Reduce -96.7% | 0.00% | −0.13 |
| DIS The Walt Disney Co. | Reduce -27.2% | 0.09% | −0.10 |
| CSSEQ Chicken Soup for the Soul En | Sold out | 0.00% | −0.07 |
| HIGH Simplify Enhanced Income ETF | Sold out | 0.00% | −0.07 |
| GLDM SPDR Gold Minishares Trust | Sold out | 0.00% | −0.06 |
| COP Conocophillips | Reduce -18.1% | 0.06% | −0.06 |
| PFF iShares Preferred & Income S | Reduce -4.8% | 0.13% | −0.06 |
| GE General Electric | Reduce -43.6% | 0.05% | −0.05 |
| BKGI BNY Mellon GLBL Infra Inc. | Sold out | 0.00% | −0.05 |
| XSVN Bondbloxx BBG 7 YR US Treas | Sold out | 0.00% | −0.05 |
| IEF iShares 7-10 Year Treasury B | Reduce -85.9% | 0.00% | −0.04 |
| IGLD FT Vest Gold Strategy Target | Sold out | 0.00% | −0.04 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -52.2% | 0.02% | −0.04 |
| STIP iShares 0-5 Year Tips Bond E | Sold out | 0.00% | −0.04 |
| MLPX Global X MLP & Energy Infras | Sold out | 0.00% | −0.04 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.04 |
| BBJP JPMorgan Betabuilders Japan | Sold out | 0.00% | −0.03 |
| AXP American Express Co. | Reduce -18.3% | 0.06% | −0.03 |
| CEFS Saba Opport Hedg Cef ETF-Usd | Sold out | 0.00% | −0.03 |
| SVOL Simplify Volatility Premium | Sold out | 0.00% | −0.03 |
| TBUX T Rowe Price Ultra Short-Ter | Sold out | 0.00% | −0.03 |
| EFAS Global X MSCI Superdividend | Sold out | 0.00% | −0.03 |
| CVS CVS Health Corp. | Reduce -59.3% | 0.01% | −0.03 |
| XONE Bondbloxx BBG 1 Dur US Treas | Sold out | 0.00% | −0.02 |
| DOV Dover Corp. | Reduce -65.8% | 0.01% | −0.02 |
| PBDC Putnam BDC Income ETF | Sold out | 0.00% | −0.02 |
| PBF PBF Energy Inc. Class A | Reduce -87.8% | 0.00% | −0.02 |
| INDA iShares MSCI India ETF | Sold out | 0.00% | −0.02 |
| DCRE DBL Comm Real Est Debt | Sold out | 0.00% | −0.02 |
| FTV Fortive Corp. | Reduce -94.6% | 0.00% | −0.02 |
| VLTO Veralto Corp. | Reduce -78.7% | 0.00% | −0.02 |
| FLBL Franklin Senior Loan ETF | Reduce -80.0% | 0.00% | −0.02 |
| CMCSA Comcast Corp. Class A | Reduce -17.7% | 0.03% | −0.02 |
| RTX RTX Corp. | Reduce -12.8% | 0.05% | −0.02 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.02 |
| JHPI John Hancock Preferred Incom | Sold out | 0.00% | −0.02 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Reduce -4.9% | 0.03% | −0.01 |
| GSST Goldman Sachs Ultra Short Bo | Sold out | 0.00% | −0.01 |
| LIN Linde PLC | Reduce -21.0% | 0.02% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| KNX Knight-Swift Transportation | New | 10.61% | +10.61 |
| LLY Eli Lilly & Co. | Add +218.4% | 0.84% | +0.45 |
| ABBV Abbvie Inc. | Add +150.4% | 0.80% | +0.40 |
| JNJ Johnson & Johnson | Add +452.9% | 0.51% | +0.39 |
| HD Home Depot Inc. | Add +110.9% | 0.89% | +0.38 |
| IBM Intl Business Machines Corp. | Add +317.9% | 0.52% | +0.38 |
| IRM Iron Mountain Inc. | Add +480.3% | 0.40% | +0.33 |
| PG The Procter & Gamble Co. | Add +737.8% | 0.37% | +0.31 |
| AMZN Amazon.com Inc. | Add +100.6% | 0.92% | +0.24 |
| BX Blackstone Inc. | Add +595.0% | 0.27% | +0.23 |
| COST Costco Wholesale Corp. | Add +95.0% | 0.74% | +0.22 |
| SILA Sila Realty Trust Inc. | New | 0.21% | +0.21 |
| MSFT Microsoft Corp. | Add +79.5% | 1.16% | +0.20 |
| DEO Diageo PLC-Sponsored ADR | New | 0.20% | +0.20 |
| WMT Walmart Inc. | Add +407.8% | 0.26% | +0.20 |
| CAT Caterpillar Inc. | Add +969.9% | 0.22% | +0.20 |
| VEA Vanguard Ftse Developed ETF | Add +65.0% | 1.03% | +0.19 |
| SDY SS SPDR S&P Dividend ETF | New | 0.19% | +0.19 |
| SFM Sprouts Farmers Market Inc. | Add +5367.6% | 0.16% | +0.16 |
| XNIEX Virtus Equity & Convertible | New | 0.15% | +0.15 |
| VZ Verizon Communications Inc. | Add +152.2% | 0.30% | +0.14 |
| CVX Chevron Corp. | Add +166.4% | 0.31% | +0.13 |
| AMD Advanced Micro Devices | Add +376.8% | 0.17% | +0.12 |
| PML PIMCO Municipal Income FD II | New | 0.11% | +0.11 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 0.10% | +0.10 |
| DE Deere & Co. | Add +160.9% | 0.20% | +0.10 |
| V Visa Inc. Class A | Add +233.8% | 0.17% | +0.10 |
| HDV iShares Core High Dividend E | New | 0.10% | +0.10 |
| ABT Abbott Laboratories | Add +195.9% | 0.17% | +0.09 |
| NFJ Virtus DVD Intrst & PRM STR | New | 0.09% | +0.09 |
| SBUX Starbucks Corp. | Add +794.9% | 0.10% | +0.09 |
| SO The Southern Co. | Add +278.1% | 0.13% | +0.09 |
| EIM Eaton Vance Municipal Bond | Add +513.3% | 0.10% | +0.08 |
| PM Philip Morris International | Add +546.2% | 0.10% | +0.08 |
| TSLA Tesla Inc. | Add +1145.5% | 0.09% | +0.08 |
| MRK Merck & Co. Inc. | Add +148.8% | 0.17% | +0.06 |
| T AT&T Inc. | Add +41.5% | 0.52% | +0.06 |
| XPMQX PIMCO Muni Income Fund III | New | 0.06% | +0.06 |
| DUK Duke Energy Corp. | Add +475.5% | 0.08% | +0.06 |
| D Dominion Energy Inc. | Add +2366.7% | 0.06% | +0.06 |
| LOW Lowe's Cos Inc. | Add +62.0% | 0.21% | +0.06 |
| IZRL ARK Israel Innovative Techno | Add +0.0% | 0.06% | +0.06 |
| PYPL PayPal Holdings Inc. | New | 0.06% | +0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +92.5% | 0.19% | +0.06 |
| AEP American Electric Power | Add +3800.0% | 0.06% | +0.06 |
| O Realty Income Corp. | Add +1542.4% | 0.06% | +0.06 |
| ANET Arista Networks Inc. | Add +303.0% | 0.08% | +0.05 |
| PMO Franklin Muncipl Opps Tst-Ui | New | 0.05% | +0.05 |
| KO The Coca-Cola Co. | Add +235.8% | 0.09% | +0.05 |
| APUE Activepassive US Equity ETF | New | 0.05% | +0.05 |
Notes & Other Activity Q2 2024 → Q3 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | New | 20 | $26K |
| TGNA Tegna Inc. | COM | Reduce -100.0% | 0 | $0 |
| HRT Hireright Holdings Corp. | COM | Sold out | 0 | $0before exit |
| IUSV iShares Core S&P U.S. Value | CORE S&P US VLU | New | 0 | $0 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 2,265 | $512.9M | IVV, AVTM, VBIL, IDEV, DFIP |
| Q1 2026 | 1,881 | $445.2M | IVV, AVTM, VBIL, IDEV, DFIP |
| Q4 2025 | 1,914 | $427.0M | IVV, VBIL, IDEV, AAPL, DFIP |
| Q3 2025 | 1,973 | $369.5M | IVV, IDEV, AAPL, USFR, VEA |
| Q2 2025 | 2,022 | $302.2M | IVV, IDEV, AAPL, VOO, KNX |
| Q1 2025 | 1,142 | $279.6M | IVV, USFR, IDEV, AAPL, VO |
| Q4 2024 | 1,288 | $279.9M | AAPL, IVV, IDEV, KNX, VO |
| Q3 2024 | 1,204 | $252.3M | AAPL, KNX, IVV, IDEV, VO |
| Q2 2024 | 959 | $176.4M | AAPL, IVV, IDEV, VO, TIP |
| Q1 2024 | 965 | $148.7M | AAPL, IVV, IDEV, USFR, VO |