Fortune Financial Group, Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 27, 2026), Fortune Financial Group, Inc. reported 116 stock positions worth $127.5 million. Its top holding was First Trust Alt Opport-I (VFLEX) at 6.9% of the portfolio, followed by Invesco S&P 500 Low Volatili (SPLV, 6.5%) and Invesco QQQ Trust Series 1 (QQQ, 6.3%). Compared with Q1 2026, it opened 38 new positions, sold out of 6, added to 30 and reduced 37. The biggest buy was First Trust Alt Opport-I (VFLEX, shares +1082%) and the biggest sale Wisdomtree Floating Rate Tre (USFR, shares −53%).
- Most Recent 13F
- Q2 2026
- Location
- NAPLES, FL
- CIK
- 0002106311
- Portfolio Value
- $127.5M (Q2 2026)
- SEC Filing
- 0002106311-26-000003 ↗ filed Jul 27, 2026
Holdings Value
Holdings 116 stocks · $127.5M
| VFLEX First Trust Alt Opport-I | 6.90% | 316,441 | $8.8M | Add +1082.3% |
| SPLV Invesco S&P 500 Low Volatili | 6.51% | 110,796 | $8.3M | Reduce -43.0% |
| QQQ Invesco QQQ Trust Series 1 | 6.32% | 10,942 | $8.1M | Add +484.5% |
| USFR Wisdomtree Floating Rate Tre | 5.72% | 144,774 | $7.3M | Reduce -53.0% |
| COWZ Pacer US Cash Cows 100 ETF | 4.58% | 93,919 | $5.8M | Reduce -46.7% |
| VOO Vanguard S&P 500 ETF | 4.28% | 7,944 | $5.5M | Add +715.6% |
| SPHQ Invesco S&P 500 Quality ETF | 3.71% | 52,427 | $4.7M | Add +6.6% |
| SPMO Invesco S&P 500 Momentum ETF | 3.20% | 25,231 | $4.1M | Add +0.6% |
| PJAN Innovator U.S. Equity Power | 3.13% | 80,602 | $4.0M | Reduce -0.4% |
| SPHD Invesco S&P 500 High Dividen | 2.15% | 53,802 | $2.7M | Reduce -61.5% |
| PDEC Innovator U.S. Equity Power | 2.14% | 59,335 | $2.7M | Reduce -0.6% |
| MTUM iShares MSCI USA Momentum Fa | 2.08% | 7,739 | $2.7M | Reduce -41.3% |
| SCHA Schwab US Small-Cap ETF | 1.86% | 65,479 | $2.4M | New |
| POCT Innovator U.S. Equity Power | 1.84% | 50,590 | $2.3M | Reduce -1.6% |
| PAPR Innovator U.S. Equity Power | 1.63% | 49,288 | $2.1M | Add +41.5% |
| SWVXX Schwa Prime Adv Money FD-Inv filed as SCHWAB PRIME ADVANTAGE MONEY INVESTOR | 1.47% | 1,868,224 | $1.9M | Reduce -43.6% |
| PJUL Innovator U.S. Equity Power | 1.24% | 32,287 | $1.6M | Reduce -4.5% |
| FBSPX Franklin BSP Privat CRDT-Adv | 1.23% | 154,584 | $1.6M | Add +1.2% |
| SOXX iShares Semiconductor ETF | 1.22% | 2,428 | $1.6M | Add +12.0% |
| ONEQ Fidelity Nasdaq Comp Indx | 1.20% | 14,840 | $1.5M | New |
| IEFA iShares Core MSCI Eafe ETF | 1.20% | 15,787 | $1.5M | Add +171.3% |
| FLTR Vaneck Ig Floating Rate ETF | 1.04% | 51,577 | $1.3M | New |
| QQQM Invesco Nasdaq 100 ETF | 1.02% | 4,311 | $1.3M | Reduce -44.3% |
| PFEB Innovator U.S. Equity Power | 1.01% | 30,019 | $1.3M | Add +61.5% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.97% | 10,983 | $1.2M | Reduce -44.4% |
| GLD SPDR Gold Shares | 0.90% | 3,126 | $1.2M | New |
| XMMO Invesco S&P Midcap Momentum | 0.90% | 6,764 | $1.2M | Add +5.3% |
| FLRN SS SPDR BB Ig Float RT ETF | 0.89% | 36,824 | $1.1M | Reduce -26.8% |
| XSMO Invesco S&P Smallcap Momentu | 0.85% | 11,603 | $1.1M | Add +5.1% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.85% | 21,338 | $1.1M | New |
| DHS Wisdomtree US High Dividend | 0.79% | 8,908 | $1.0M | New |
| XSHQ Invesco S&P Smallcap Quality | 0.76% | 19,912 | $963K | Add +19.3% |
| TQQQ Proshares Ultrapro QQQ | 0.75% | 11,869 | $961K | Reduce -50.0% |
| FTPCX First Trust Priv CRDT-I | 0.66% | 85,838 | $838K | Add +107.1% |
| NVDA Nvidia Corp. | 0.63% | 3,990 | $798K | New |
| AAPL Apple Inc. | 0.61% | 2,690 | $778K | Reduce -49.1% |
| GRPM Invesco S&P Midcap 400 Garp | 0.59% | 5,820 | $758K | Add +15.9% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.57% | 16,066 | $728K | Add +3.9% |
| CIBR First Trust Nasdaq Cybersecu | 0.57% | 8,021 | $721K | New |
| NWFFX Amer FNDS New World-F1 filed as AMERICAN FUNDS NEW WORLD F1 | 0.55% | 6,535 | $704K | Reduce -49.7% |
| PPA Invesco Aerospace & Defense | 0.55% | 3,972 | $702K | New |
| MSCI MSCI Inc. | 0.54% | 1,237 | $693K | Reduce -0.3% |
| IDMO Invesco S&P International DE | 0.53% | 11,308 | $682K | Add +143.2% |
| JEPI JPMorgan Equity Premium Inco | 0.53% | 11,960 | $676K | Add +0.1% |
| RETSX Russell Tax-MGD US L/C-S | 0.53% | 6,453 | $674K | New |
| SWPPX Schwab S&P 500 Index-Sel | 0.52% | 33,990 | $657K | No change |
| IPKW Invesco International Buybac | 0.48% | 10,788 | $608K | Add +156.3% |
| VEXAX Vanguard Ext MKT Indx-Adm | 0.47% | 3,210 | $600K | Reduce -7.0% |
| VCIT Vanguard Int-Term Corporate | 0.46% | 7,146 | $591K | Reduce -2.4% |
| AIQ Global X Art Intel & Tech | 0.44% | 8,544 | $561K | Reduce -43.8% |
| IAU iShares Gold Trust | 0.44% | 7,404 | $559K | New |
| BALT Inn Defined Wealth Shield | 0.43% | 15,966 | $547K | No change |
| UFOX Defiance Space and Connectiv | 0.42% | 5,658 | $538K | Reduce -1.6% |
| SCHV Schwab US Large-Cap Value | 0.42% | 15,271 | $532K | Reduce -49.8% |
| PJUN Innovator U.S. Equity Power | 0.39% | 11,509 | $498K | Add +6.3% |
| PMAY Innovator U.S. Equity Power | 0.39% | 11,907 | $492K | Add +8.2% |
| IJR iShares Core S&P Small-Cap E | 0.39% | 3,316 | $492K | Reduce -6.7% |
| SGUXX Schwab Govt MNY FND-Ult | 0.36% | 463,478 | $463K | Reduce -6.8% |
| PSEP Innovator U.S. Equity Power | 0.36% | 9,830 | $453K | New |
| IEMG iShares Core MSCI Emerging | 0.35% | 5,398 | $447K | New |
| SCHB Schwab US Broad Market ETF | 0.34% | 15,052 | $436K | Reduce -2.1% |
| NJAN Innovator Growth 100 Power B | 0.33% | 7,036 | $415K | No change |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 6,952 | $415K | New |
| GOOGL Alphabet Inc. Class A | 0.32% | 1,158 | $414K | Reduce -49.9% |
| DODFX Dodge & Cox Intl STCK-I | 0.32% | 22,076 | $412K | No change |
| AMZN Amazon.com Inc. | 0.32% | 1,692 | $403K | New |
| PTH Invesco Dorsey Wright Health | 0.31% | 6,647 | $397K | Reduce -10.6% |
| IGPT Invesco AI and Next Gen Soft | 0.30% | 3,720 | $387K | No change |
| IGV iShares Expanded Tech-Softwa | 0.30% | 4,240 | $384K | Add +13.6% |
| MSFT Microsoft Corp. | 0.30% | 1,019 | $380K | New |
| FBT First Trust Nyse Arca Biotec | 0.29% | 1,503 | $373K | Add +8.7% |
| BGRFX Baron Generational GR FD-Ret | 0.29% | 6,789 | $369K | New |
| PAUG Innovator U.S. Equity Power | 0.29% | 8,011 | $366K | Reduce -6.1% |
| QQQJ Invesco Nasdaq Next Gen 100 | 0.28% | 7,929 | $360K | Reduce -3.0% |
| NSEP Innovator G100 PB ETF-Sep | 0.28% | 11,500 | $359K | No change |
| BOTZ Global X Robotics & Artifici | 0.28% | 9,291 | $353K | Add +6.2% |
| SKYY First Trust Cloud Computing | 0.27% | 2,566 | $345K | Add +30.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.27% | 927 | $343K | Add +4.3% |
| IBDT iShares Ibonds Dec 2028 ETF | 0.27% | 13,582 | $343K | Add +3.0% |
| RTNSX Russell Tax MGD Intl Eq-S | 0.26% | 20,632 | $328K | New |
| RSESX Russell US Strat Eqty-S | 0.26% | 17,893 | $327K | Add +38.9% |
| ZFEB Inotr Eq Def PR ETF - 1 YR F | 0.25% | 12,500 | $325K | No change |
| RSPS Invesco S&P 500 Equal Weight | 0.25% | 10,829 | $325K | Reduce -38.2% |
| MU Micron Technology Inc. | 0.25% | 280 | $323K | New |
| BFEB Innovator U.S. Equity Buffer | 0.24% | 5,900 | $311K | No change |
| GRID First TRST Nasd Class Edg Sgiif | 0.24% | 1,597 | $306K | New |
| FDN First Trust DJ Internet Ind | 0.24% | 1,144 | $303K | Add +8.1% |
| IBDR iShares Ibonds Dec 2026 Term | 0.24% | 12,468 | $302K | Reduce -0.3% |
| NDEC In Gro-100 PWR Buf ETF - Dec | 0.24% | 10,000 | $300K | No change |
| PMAR Innovator U.S. Equity Power | 0.23% | 6,196 | $296K | Reduce -52.0% |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.23% | 12,216 | $296K | Reduce -8.9% |
| SLASX Selected American Shares-S | 0.23% | 6,622 | $291K | Add +6.0% |
| DTCR Global X Data Center & Digit | 0.22% | 9,404 | $286K | New |
| SCHD Schwab US DVD Equity ETF | 0.22% | 8,863 | $281K | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.21% | 899 | $273K | Reduce -48.1% |
| AVUV Avantis US Small Cap Value | 0.21% | 2,165 | $270K | New |
| SWSSX Schwab Small-Cap Index | 0.21% | 5,524 | $270K | No change |
| XNTK SS SPDR Nyse Tech ETF | 0.21% | 680 | $266K | New |
| PRN Invesco Dorsey Wright Indus | 0.21% | 1,018 | $265K | New |
| ITOT iShares Core S&P Total U.S. | 0.20% | 1,587 | $261K | No change |
Other holdings (3): bonds, preferreds, convertibles and warrants · $221K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| US TREASURY N/B (T 4.375 08/15/26) | COM | 100,000 | $100K | New |
| US TREASURY N/B (T 3.375 09/15/27) | COM | 65,000 | $64K | New |
| US TREASURY N/B (T 0.75 01/31/28) | COM | 60,000 | $57K | New |
Total filed on the 13F, all lines: $127.7M.
Portfolio Sells Q1 2026 → Q2 2026
| USFR Wisdomtree Floating Rate Tre | Reduce -53.0% | 5.72% | −8.23 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -43.0% | 6.51% | −6.28 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -46.7% | 4.58% | −5.34 |
| SPHD Invesco S&P 500 High Dividen | Reduce -61.5% | 2.15% | −4.09 |
| SWVXX Schwa Prime Adv Money FD-Inv | Reduce -43.6% | 1.47% | −1.51 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -44.4% | 0.97% | −0.87 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -41.3% | 2.08% | −0.77 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -44.3% | 1.02% | −0.63 |
| AAPL Apple Inc. | Reduce -49.1% | 0.61% | −0.60 |
| NWFFX Amer FNDS New World-F1 | Reduce -49.7% | 0.55% | −0.51 |
| FLRN SS SPDR BB Ig Float RT ETF | Reduce -26.8% | 0.89% | −0.50 |
| ACWX iShares MSCI Acwi Ex US ETF | Sold out | 0.00% | −0.47 |
| BAUG Innovator U.S. Equity Buffer | Sold out | 0.00% | −0.44 |
| SCHV Schwab US Large-Cap Value | Reduce -49.8% | 0.42% | −0.42 |
| PMAR Innovator U.S. Equity Power | Reduce -52.0% | 0.23% | −0.29 |
| GOOGL Alphabet Inc. Class A | Reduce -49.9% | 0.32% | −0.27 |
| PJAN Innovator U.S. Equity Power | Reduce -0.4% | 3.13% | −0.23 |
| SIVR Abrdn Physical Silver Shares | Sold out | 0.00% | −0.22 |
| XOM Exxon Mobil Corp. | Sold out | 0.00% | −0.22 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -38.2% | 0.25% | −0.21 |
| SCHF Schwab Intl Equity ETF | Reduce -50.0% | 0.19% | −0.20 |
| AIQ Global X Art Intel & Tech | Reduce -43.8% | 0.44% | −0.20 |
| MGFIX Amg Gw&k Enhanced Core Bond | Sold out | 0.00% | −0.20 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -48.1% | 0.21% | −0.20 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Sold out | 0.00% | −0.19 |
| PJUL Innovator U.S. Equity Power | Reduce -4.5% | 1.24% | −0.16 |
| POCT Innovator U.S. Equity Power | Reduce -1.6% | 1.84% | −0.15 |
| PDEC Innovator U.S. Equity Power | Reduce -0.6% | 2.14% | −0.15 |
| TQQQ Proshares Ultrapro QQQ | Reduce -50.0% | 0.75% | −0.14 |
| SGUXX Schwab Govt MNY FND-Ult | Reduce -6.8% | 0.36% | −0.08 |
| VCIT Vanguard Int-Term Corporate | Reduce -2.4% | 0.46% | −0.08 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | Reduce -8.9% | 0.23% | −0.06 |
| MSCI MSCI Inc. | Reduce -0.3% | 0.54% | −0.06 |
| ABRZX Invesco Bal-RSK Alloc-A | Reduce -14.3% | 0.16% | −0.05 |
| BND Vanguard Total Bond Market | Reduce -9.3% | 0.16% | −0.04 |
| PAUG Innovator U.S. Equity Power | Reduce -6.1% | 0.29% | −0.04 |
| IBDR iShares Ibonds Dec 2026 Term | Reduce -0.3% | 0.24% | −0.04 |
| PTH Invesco Dorsey Wright Health | Reduce -10.6% | 0.31% | −0.02 |
| VEXAX Vanguard Ext MKT Indx-Adm | Reduce -7.0% | 0.47% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -6.7% | 0.39% | −0.01 |
| SCHB Schwab US Broad Market ETF | Reduce -2.1% | 0.34% | −0.01 |
| QQQJ Invesco Nasdaq Next Gen 100 | Reduce -3.0% | 0.28% | +0.02 |
| UFOX Defiance Space and Connectiv | Reduce -1.6% | 0.42% | +0.07 |
Portfolio Buys Q1 2026 → Q2 2026
| VFLEX First Trust Alt Opport-I | Add +1082.3% | 6.90% | +6.24 |
| QQQ Invesco QQQ Trust Series 1 | Add +484.5% | 6.32% | +5.35 |
| VOO Vanguard S&P 500 ETF | Add +715.6% | 4.28% | +3.76 |
| SCHA Schwab US Small-Cap ETF | New | 1.86% | +1.86 |
| ONEQ Fidelity Nasdaq Comp Indx | New | 1.20% | +1.20 |
| FLTR Vaneck Ig Floating Rate ETF | New | 1.04% | +1.04 |
| GLD SPDR Gold Shares | New | 0.90% | +0.90 |
| CALF PCR US SM CP CSH CWS ETF-Usd | New | 0.85% | +0.85 |
| DHS Wisdomtree US High Dividend | New | 0.79% | +0.79 |
| IEFA iShares Core MSCI Eafe ETF | Add +171.3% | 1.20% | +0.72 |
| SPMO Invesco S&P 500 Momentum ETF | Add +0.6% | 3.20% | +0.67 |
| NVDA Nvidia Corp. | New | 0.63% | +0.63 |
| SOXX iShares Semiconductor ETF | Add +12.0% | 1.22% | +0.58 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.57% | +0.57 |
| PPA Invesco Aerospace & Defense | New | 0.55% | +0.55 |
| RETSX Russell Tax-MGD US L/C-S | New | 0.53% | +0.53 |
| IAU iShares Gold Trust | New | 0.44% | +0.44 |
| PAPR Innovator U.S. Equity Power | Add +41.5% | 1.63% | +0.38 |
| SPHQ Invesco S&P 500 Quality ETF | Add +6.6% | 3.71% | +0.38 |
| PSEP Innovator U.S. Equity Power | New | 0.36% | +0.36 |
| IEMG iShares Core MSCI Emerging | New | 0.35% | +0.35 |
| PFEB Innovator U.S. Equity Power | Add +61.5% | 1.01% | +0.34 |
| VWO Vanguard Ftse Emerging Marke | New | 0.33% | +0.33 |
| AMZN Amazon.com Inc. | New | 0.32% | +0.32 |
| IDMO Invesco S&P International DE | Add +143.2% | 0.53% | +0.31 |
| MSFT Microsoft Corp. | New | 0.30% | +0.30 |
| FTPCX First Trust Priv CRDT-I | Add +107.1% | 0.66% | +0.29 |
| BGRFX Baron Generational GR FD-Ret | New | 0.29% | +0.29 |
| IPKW Invesco International Buybac | Add +156.3% | 0.48% | +0.26 |
| RTNSX Russell Tax MGD Intl Eq-S | New | 0.26% | +0.26 |
| MU Micron Technology Inc. | New | 0.25% | +0.25 |
| GRID First TRST Nasd Class Edg Sgiif | New | 0.24% | +0.24 |
| DTCR Global X Data Center & Digit | New | 0.22% | +0.22 |
| SCHD Schwab US DVD Equity ETF | New | 0.22% | +0.22 |
| AVUV Avantis US Small Cap Value | New | 0.21% | +0.21 |
| XNTK SS SPDR Nyse Tech ETF | New | 0.21% | +0.21 |
| PRN Invesco Dorsey Wright Indus | New | 0.21% | +0.21 |
| CEG Constellation Energy | New | 0.19% | +0.19 |
| SPY SS SPDR S&P 500 ETF Trust-US | New | 0.19% | +0.19 |
| RLVSX Russell Tax Exempt Bond-S | New | 0.18% | +0.18 |
| IGM iShares Expanded Tech Sector | New | 0.18% | +0.18 |
| TGVAX Thornburg Intl Eqty-A | New | 0.16% | +0.16 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.16% | +0.16 |
| DDFD Inno Eqt DD 15 Buff ETF Dec | New | 0.16% | +0.16 |
| XSHQ Invesco S&P Smallcap Quality | Add +19.3% | 0.76% | +0.12 |
| RTHSX Russell T/E Hi YLD BND-S | New | 0.10% | +0.10 |
| XSMO Invesco S&P Smallcap Momentu | Add +5.1% | 0.85% | +0.10 |
| SKYY First Trust Cloud Computing | Add +30.2% | 0.27% | +0.08 |
| RSESX Russell US Strat Eqty-S | Add +38.9% | 0.26% | +0.07 |
| SNVXX Schwab Govt MNY FND-Inv | New | 0.07% | +0.07 |
Notes & Other Activity Q1 2026 → Q2 2026
| US TREASURY N/B (T 4.375 08/15/26) | COM | New | 100,000 | $100K |
| US TREASURY N/B (T 3.375 09/15/27) | COM | New | 65,000 | $64K |
| US TREASURY N/B (T 0.75 01/31/28) | COM | New | 60,000 | $57K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.