Fortune Financial Group, Inc.

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 27, 2026), Fortune Financial Group, Inc. reported 116 stock positions worth $127.5 million. Its top holding was First Trust Alt Opport-I (VFLEX) at 6.9% of the portfolio, followed by Invesco S&P 500 Low Volatili (SPLV, 6.5%) and Invesco QQQ Trust Series 1 (QQQ, 6.3%). Compared with Q1 2026, it opened 38 new positions, sold out of 6, added to 30 and reduced 37. The biggest buy was First Trust Alt Opport-I (VFLEX, shares +1082%) and the biggest sale Wisdomtree Floating Rate Tre (USFR, shares −53%).

Most Recent 13F
Q2 2026
Location
NAPLES, FL
CIK
0002106311
Portfolio Value
$127.5M (Q2 2026)
SEC Filing
0002106311-26-000003 ↗ filed Jul 27, 2026

Holdings Value

0$50.0M$100.0M$150.0M Q4 2025: $101.7M Q4 2025 Q1 2026: $111.1M Q1 2026 Q2 2026: $127.5M $127.5M Q2 2026

Holdings 116 stocks · $127.5M
VFLEX First Trust Alt Opport-I 6.90% 316,441 $8.8M Add +1082.3%
SPLV Invesco S&P 500 Low Volatili 6.51% 110,796 $8.3M Reduce -43.0%
QQQ Invesco QQQ Trust Series 1 6.32% 10,942 $8.1M Add +484.5%
USFR Wisdomtree Floating Rate Tre 5.72% 144,774 $7.3M Reduce -53.0%
COWZ Pacer US Cash Cows 100 ETF 4.58% 93,919 $5.8M Reduce -46.7%
VOO Vanguard S&P 500 ETF 4.28% 7,944 $5.5M Add +715.6%
SPHQ Invesco S&P 500 Quality ETF 3.71% 52,427 $4.7M Add +6.6%
SPMO Invesco S&P 500 Momentum ETF 3.20% 25,231 $4.1M Add +0.6%
PJAN Innovator U.S. Equity Power 3.13% 80,602 $4.0M Reduce -0.4%
SPHD Invesco S&P 500 High Dividen 2.15% 53,802 $2.7M Reduce -61.5%
PDEC Innovator U.S. Equity Power 2.14% 59,335 $2.7M Reduce -0.6%
MTUM iShares MSCI USA Momentum Fa 2.08% 7,739 $2.7M Reduce -41.3%
SCHA Schwab US Small-Cap ETF 1.86% 65,479 $2.4M New
POCT Innovator U.S. Equity Power 1.84% 50,590 $2.3M Reduce -1.6%
PAPR Innovator U.S. Equity Power 1.63% 49,288 $2.1M Add +41.5%
SWVXX Schwa Prime Adv Money FD-Inv filed as SCHWAB PRIME ADVANTAGE MONEY INVESTOR 1.47% 1,868,224 $1.9M Reduce -43.6%
PJUL Innovator U.S. Equity Power 1.24% 32,287 $1.6M Reduce -4.5%
FBSPX Franklin BSP Privat CRDT-Adv 1.23% 154,584 $1.6M Add +1.2%
SOXX iShares Semiconductor ETF 1.22% 2,428 $1.6M Add +12.0%
ONEQ Fidelity Nasdaq Comp Indx 1.20% 14,840 $1.5M New
IEFA iShares Core MSCI Eafe ETF 1.20% 15,787 $1.5M Add +171.3%
FLTR Vaneck Ig Floating Rate ETF 1.04% 51,577 $1.3M New
QQQM Invesco Nasdaq 100 ETF 1.02% 4,311 $1.3M Reduce -44.3%
PFEB Innovator U.S. Equity Power 1.01% 30,019 $1.3M Add +61.5%
XMHQ Invesco S&P Midcap Qual ETF 0.97% 10,983 $1.2M Reduce -44.4%
GLD SPDR Gold Shares 0.90% 3,126 $1.2M New
XMMO Invesco S&P Midcap Momentum 0.90% 6,764 $1.2M Add +5.3%
FLRN SS SPDR BB Ig Float RT ETF 0.89% 36,824 $1.1M Reduce -26.8%
XSMO Invesco S&P Smallcap Momentu 0.85% 11,603 $1.1M Add +5.1%
CALF PCR US SM CP CSH CWS ETF-Usd 0.85% 21,338 $1.1M New
DHS Wisdomtree US High Dividend 0.79% 8,908 $1.0M New
XSHQ Invesco S&P Smallcap Quality 0.76% 19,912 $963K Add +19.3%
TQQQ Proshares Ultrapro QQQ 0.75% 11,869 $961K Reduce -50.0%
FTPCX First Trust Priv CRDT-I 0.66% 85,838 $838K Add +107.1%
NVDA Nvidia Corp. 0.63% 3,990 $798K New
AAPL Apple Inc. 0.61% 2,690 $778K Reduce -49.1%
GRPM Invesco S&P Midcap 400 Garp 0.59% 5,820 $758K Add +15.9%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.57% 16,066 $728K Add +3.9%
CIBR First Trust Nasdaq Cybersecu 0.57% 8,021 $721K New
NWFFX Amer FNDS New World-F1 filed as AMERICAN FUNDS NEW WORLD F1 0.55% 6,535 $704K Reduce -49.7%
PPA Invesco Aerospace & Defense 0.55% 3,972 $702K New
MSCI MSCI Inc. 0.54% 1,237 $693K Reduce -0.3%
IDMO Invesco S&P International DE 0.53% 11,308 $682K Add +143.2%
JEPI JPMorgan Equity Premium Inco 0.53% 11,960 $676K Add +0.1%
RETSX Russell Tax-MGD US L/C-S 0.53% 6,453 $674K New
SWPPX Schwab S&P 500 Index-Sel 0.52% 33,990 $657K No change
IPKW Invesco International Buybac 0.48% 10,788 $608K Add +156.3%
VEXAX Vanguard Ext MKT Indx-Adm 0.47% 3,210 $600K Reduce -7.0%
VCIT Vanguard Int-Term Corporate 0.46% 7,146 $591K Reduce -2.4%
AIQ Global X Art Intel & Tech 0.44% 8,544 $561K Reduce -43.8%
IAU iShares Gold Trust 0.44% 7,404 $559K New
BALT Inn Defined Wealth Shield 0.43% 15,966 $547K No change
UFOX Defiance Space and Connectiv 0.42% 5,658 $538K Reduce -1.6%
SCHV Schwab US Large-Cap Value 0.42% 15,271 $532K Reduce -49.8%
PJUN Innovator U.S. Equity Power 0.39% 11,509 $498K Add +6.3%
PMAY Innovator U.S. Equity Power 0.39% 11,907 $492K Add +8.2%
IJR iShares Core S&P Small-Cap E 0.39% 3,316 $492K Reduce -6.7%
SGUXX Schwab Govt MNY FND-Ult 0.36% 463,478 $463K Reduce -6.8%
PSEP Innovator U.S. Equity Power 0.36% 9,830 $453K New
IEMG iShares Core MSCI Emerging 0.35% 5,398 $447K New
SCHB Schwab US Broad Market ETF 0.34% 15,052 $436K Reduce -2.1%
NJAN Innovator Growth 100 Power B 0.33% 7,036 $415K No change
VWO Vanguard Ftse Emerging Marke 0.33% 6,952 $415K New
GOOGL Alphabet Inc. Class A 0.32% 1,158 $414K Reduce -49.9%
DODFX Dodge & Cox Intl STCK-I 0.32% 22,076 $412K No change
AMZN Amazon.com Inc. 0.32% 1,692 $403K New
PTH Invesco Dorsey Wright Health 0.31% 6,647 $397K Reduce -10.6%
IGPT Invesco AI and Next Gen Soft 0.30% 3,720 $387K No change
IGV iShares Expanded Tech-Softwa 0.30% 4,240 $384K Add +13.6%
MSFT Microsoft Corp. 0.30% 1,019 $380K New
FBT First Trust Nyse Arca Biotec 0.29% 1,503 $373K Add +8.7%
BGRFX Baron Generational GR FD-Ret 0.29% 6,789 $369K New
PAUG Innovator U.S. Equity Power 0.29% 8,011 $366K Reduce -6.1%
QQQJ Invesco Nasdaq Next Gen 100 0.28% 7,929 $360K Reduce -3.0%
NSEP Innovator G100 PB ETF-Sep 0.28% 11,500 $359K No change
BOTZ Global X Robotics & Artifici 0.28% 9,291 $353K Add +6.2%
SKYY First Trust Cloud Computing 0.27% 2,566 $345K Add +30.2%
VTI VG Morningstar TS MKT ETF-US 0.27% 927 $343K Add +4.3%
IBDT iShares Ibonds Dec 2028 ETF 0.27% 13,582 $343K Add +3.0%
RTNSX Russell Tax MGD Intl Eq-S 0.26% 20,632 $328K New
RSESX Russell US Strat Eqty-S 0.26% 17,893 $327K Add +38.9%
ZFEB Inotr Eq Def PR ETF - 1 YR F 0.25% 12,500 $325K No change
RSPS Invesco S&P 500 Equal Weight 0.25% 10,829 $325K Reduce -38.2%
MU Micron Technology Inc. 0.25% 280 $323K New
BFEB Innovator U.S. Equity Buffer 0.24% 5,900 $311K No change
GRID First TRST Nasd Class Edg Sgiif 0.24% 1,597 $306K New
FDN First Trust DJ Internet Ind 0.24% 1,144 $303K Add +8.1%
IBDR iShares Ibonds Dec 2026 Term 0.24% 12,468 $302K Reduce -0.3%
NDEC In Gro-100 PWR Buf ETF - Dec 0.24% 10,000 $300K No change
PMAR Innovator U.S. Equity Power 0.23% 6,196 $296K Reduce -52.0%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.23% 12,216 $296K Reduce -8.9%
SLASX Selected American Shares-S 0.23% 6,622 $291K Add +6.0%
DTCR Global X Data Center & Digit 0.22% 9,404 $286K New
SCHD Schwab US DVD Equity ETF 0.22% 8,863 $281K New
VB Vanguard Most SM-Cap ETF-Usd 0.21% 899 $273K Reduce -48.1%
AVUV Avantis US Small Cap Value 0.21% 2,165 $270K New
SWSSX Schwab Small-Cap Index 0.21% 5,524 $270K No change
XNTK SS SPDR Nyse Tech ETF 0.21% 680 $266K New
PRN Invesco Dorsey Wright Indus 0.21% 1,018 $265K New
ITOT iShares Core S&P Total U.S. 0.20% 1,587 $261K No change
CEG Constellation Energy 0.19% 1,000 $248K New
SCHF Schwab Intl Equity ETF 0.19% 8,707 $241K Reduce -50.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 322 $240K New
RLVSX Russell Tax Exempt Bond-S 0.18% 10,625 $234K New
IGM iShares Expanded Tech Sector 0.18% 1,428 $234K New
ABRZX Invesco Bal-RSK Alloc-A 0.16% 21,649 $207K Reduce -14.3%
BND Vanguard Total Bond Market 0.16% 2,773 $204K Reduce -9.3%
TGVAX Thornburg Intl Eqty-A 0.16% 5,717 $203K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.16% 552 $202K New
DDFD Inno Eqt DD 15 Buff ETF Dec 0.16% 10,000 $200K New
RTHSX Russell T/E Hi YLD BND-S 0.10% 12,522 $123K New
SNVXX Schwab Govt MNY FND-Inv 0.07% 87,912 $88K New
SNAXX Schwa Prime Adv Money FD-Ult filed as SCHWAB PRIME ADVANTAGE MONEY ULTRA 0.04% 52,619 $53K New
CYNX Cellynx Group Inc. 0.00% 30,000 $0 New
SSTY Sure Trace Security Corp. 0.00% 10,000 $0 New
TTC TECHNOLOGY CORP 0.00% 33,000 $0 New
Other holdings (3): bonds, preferreds, convertibles and warrants · $221K (not counted above)
SecurityClassShares / PrincipalValueChange
US TREASURY N/B (T 4.375 08/15/26) COM 100,000$100KNew
US TREASURY N/B (T 3.375 09/15/27) COM 65,000$64KNew
US TREASURY N/B (T 0.75 01/31/28) COM 60,000$57KNew

Total filed on the 13F, all lines: $127.7M.

Portfolio Sells Q1 2026 → Q2 2026
USFR Wisdomtree Floating Rate Tre Reduce -53.0% 5.72% −8.23
SPLV Invesco S&P 500 Low Volatili Reduce -43.0% 6.51% −6.28
COWZ Pacer US Cash Cows 100 ETF Reduce -46.7% 4.58% −5.34
SPHD Invesco S&P 500 High Dividen Reduce -61.5% 2.15% −4.09
SWVXX Schwa Prime Adv Money FD-Inv Reduce -43.6% 1.47% −1.51
XMHQ Invesco S&P Midcap Qual ETF Reduce -44.4% 0.97% −0.87
MTUM iShares MSCI USA Momentum Fa Reduce -41.3% 2.08% −0.77
QQQM Invesco Nasdaq 100 ETF Reduce -44.3% 1.02% −0.63
AAPL Apple Inc. Reduce -49.1% 0.61% −0.60
NWFFX Amer FNDS New World-F1 Reduce -49.7% 0.55% −0.51
FLRN SS SPDR BB Ig Float RT ETF Reduce -26.8% 0.89% −0.50
ACWX iShares MSCI Acwi Ex US ETF Sold out 0.00% −0.47
BAUG Innovator U.S. Equity Buffer Sold out 0.00% −0.44
SCHV Schwab US Large-Cap Value Reduce -49.8% 0.42% −0.42
PMAR Innovator U.S. Equity Power Reduce -52.0% 0.23% −0.29
GOOGL Alphabet Inc. Class A Reduce -49.9% 0.32% −0.27
PJAN Innovator U.S. Equity Power Reduce -0.4% 3.13% −0.23
SIVR Abrdn Physical Silver Shares Sold out 0.00% −0.22
XOM Exxon Mobil Corp. Sold out 0.00% −0.22
RSPS Invesco S&P 500 Equal Weight Reduce -38.2% 0.25% −0.21
SCHF Schwab Intl Equity ETF Reduce -50.0% 0.19% −0.20
AIQ Global X Art Intel & Tech Reduce -43.8% 0.44% −0.20
MGFIX Amg Gw&k Enhanced Core Bond Sold out 0.00% −0.20
VB Vanguard Most SM-Cap ETF-Usd Reduce -48.1% 0.21% −0.20
FNDF Schwab Fndmn Intl LRG Co. ETF Sold out 0.00% −0.19
PJUL Innovator U.S. Equity Power Reduce -4.5% 1.24% −0.16
POCT Innovator U.S. Equity Power Reduce -1.6% 1.84% −0.15
PDEC Innovator U.S. Equity Power Reduce -0.6% 2.14% −0.15
TQQQ Proshares Ultrapro QQQ Reduce -50.0% 0.75% −0.14
SGUXX Schwab Govt MNY FND-Ult Reduce -6.8% 0.36% −0.08
VCIT Vanguard Int-Term Corporate Reduce -2.4% 0.46% −0.08
IBDS Ishrs Ibnds Dec 27 Corp. ETF Reduce -8.9% 0.23% −0.06
MSCI MSCI Inc. Reduce -0.3% 0.54% −0.06
ABRZX Invesco Bal-RSK Alloc-A Reduce -14.3% 0.16% −0.05
BND Vanguard Total Bond Market Reduce -9.3% 0.16% −0.04
PAUG Innovator U.S. Equity Power Reduce -6.1% 0.29% −0.04
IBDR iShares Ibonds Dec 2026 Term Reduce -0.3% 0.24% −0.04
PTH Invesco Dorsey Wright Health Reduce -10.6% 0.31% −0.02
VEXAX Vanguard Ext MKT Indx-Adm Reduce -7.0% 0.47% −0.01
IJR iShares Core S&P Small-Cap E Reduce -6.7% 0.39% −0.01
SCHB Schwab US Broad Market ETF Reduce -2.1% 0.34% −0.01
QQQJ Invesco Nasdaq Next Gen 100 Reduce -3.0% 0.28% +0.02
UFOX Defiance Space and Connectiv Reduce -1.6% 0.42% +0.07

Portfolio Buys Q1 2026 → Q2 2026
VFLEX First Trust Alt Opport-I Add +1082.3% 6.90% +6.24
QQQ Invesco QQQ Trust Series 1 Add +484.5% 6.32% +5.35
VOO Vanguard S&P 500 ETF Add +715.6% 4.28% +3.76
SCHA Schwab US Small-Cap ETF New 1.86% +1.86
ONEQ Fidelity Nasdaq Comp Indx New 1.20% +1.20
FLTR Vaneck Ig Floating Rate ETF New 1.04% +1.04
GLD SPDR Gold Shares New 0.90% +0.90
CALF PCR US SM CP CSH CWS ETF-Usd New 0.85% +0.85
DHS Wisdomtree US High Dividend New 0.79% +0.79
IEFA iShares Core MSCI Eafe ETF Add +171.3% 1.20% +0.72
SPMO Invesco S&P 500 Momentum ETF Add +0.6% 3.20% +0.67
NVDA Nvidia Corp. New 0.63% +0.63
SOXX iShares Semiconductor ETF Add +12.0% 1.22% +0.58
CIBR First Trust Nasdaq Cybersecu New 0.57% +0.57
PPA Invesco Aerospace & Defense New 0.55% +0.55
RETSX Russell Tax-MGD US L/C-S New 0.53% +0.53
IAU iShares Gold Trust New 0.44% +0.44
PAPR Innovator U.S. Equity Power Add +41.5% 1.63% +0.38
SPHQ Invesco S&P 500 Quality ETF Add +6.6% 3.71% +0.38
PSEP Innovator U.S. Equity Power New 0.36% +0.36
IEMG iShares Core MSCI Emerging New 0.35% +0.35
PFEB Innovator U.S. Equity Power Add +61.5% 1.01% +0.34
VWO Vanguard Ftse Emerging Marke New 0.33% +0.33
AMZN Amazon.com Inc. New 0.32% +0.32
IDMO Invesco S&P International DE Add +143.2% 0.53% +0.31
MSFT Microsoft Corp. New 0.30% +0.30
FTPCX First Trust Priv CRDT-I Add +107.1% 0.66% +0.29
BGRFX Baron Generational GR FD-Ret New 0.29% +0.29
IPKW Invesco International Buybac Add +156.3% 0.48% +0.26
RTNSX Russell Tax MGD Intl Eq-S New 0.26% +0.26
MU Micron Technology Inc. New 0.25% +0.25
GRID First TRST Nasd Class Edg Sgiif New 0.24% +0.24
DTCR Global X Data Center & Digit New 0.22% +0.22
SCHD Schwab US DVD Equity ETF New 0.22% +0.22
AVUV Avantis US Small Cap Value New 0.21% +0.21
XNTK SS SPDR Nyse Tech ETF New 0.21% +0.21
PRN Invesco Dorsey Wright Indus New 0.21% +0.21
CEG Constellation Energy New 0.19% +0.19
SPY SS SPDR S&P 500 ETF Trust-US New 0.19% +0.19
RLVSX Russell Tax Exempt Bond-S New 0.18% +0.18
IGM iShares Expanded Tech Sector New 0.18% +0.18
TGVAX Thornburg Intl Eqty-A New 0.16% +0.16
VBK Van Morst SML-Cap Gro-Usd Inc. New 0.16% +0.16
DDFD Inno Eqt DD 15 Buff ETF Dec New 0.16% +0.16
XSHQ Invesco S&P Smallcap Quality Add +19.3% 0.76% +0.12
RTHSX Russell T/E Hi YLD BND-S New 0.10% +0.10
XSMO Invesco S&P Smallcap Momentu Add +5.1% 0.85% +0.10
SKYY First Trust Cloud Computing Add +30.2% 0.27% +0.08
RSESX Russell US Strat Eqty-S Add +38.9% 0.26% +0.07
SNVXX Schwab Govt MNY FND-Inv New 0.07% +0.07

Notes & Other Activity Q1 2026 → Q2 2026
US TREASURY N/B (T 4.375 08/15/26) COM New 100,000 $100K
US TREASURY N/B (T 3.375 09/15/27) COM New 65,000 $64K
US TREASURY N/B (T 0.75 01/31/28) COM New 60,000 $57K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 116$127.5MVFLEX, SPLV, QQQ, USFR, COWZ
Q1 2026 84$111.1MUSFR, SPLV, COWZ, SPHD, PJAN
Q4 2025 96$101.7MUSFR, SPLV, QQQ, VOO, COWZ