GoalVest Advisory LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 30, 2024), GoalVest Advisory LLC reported 311 stock positions worth $312.9 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 36.8% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 9.0%) and VG Morningstar TS MKT ETF-US (VTI, 4.5%). Compared with Q1 2024, it opened 5 new positions, sold out of 99, added to 43 and reduced 125. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +10%) and the biggest sale Vanguard Most SM-Cap ETF-Usd (VB, shares −44%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001839307
- Portfolio Value
- $312.9M (Q2 2024)
- SEC Filing
- 0001839307-24-000003 ↗ filed Jul 30, 2024
Holdings Value
Holdings 311 stocks · $312.9M
| VOO Vanguard S&P 500 ETF | 36.80% | 230,192 | $115.1M | Add +10.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 8.95% | 74,887 | $28.0M | Reduce -3.8% |
| VTI VG Morningstar TS MKT ETF-US | 4.50% | 52,631 | $14.1M | Reduce -4.5% |
| JQUA JPMorgan US Quality Factor | 4.18% | 246,840 | $13.1M | Add +9.1% |
| SPIB SS SPDR P Int C Corp. ETF | 2.40% | 230,682 | $7.5M | Add +45.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.27% | 32,602 | $7.1M | Reduce -43.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.71% | 66,900 | $5.4M | Reduce -26.1% |
| XNTK SS SPDR Nyse Tech ETF | 1.48% | 23,782 | $4.6M | Add +1151.7% |
| MSFT Microsoft Corp. | 1.48% | 10,366 | $4.6M | Reduce -10.8% |
| NVDA Nvidia Corp. | 1.08% | 27,268 | $3.4M | Add +3.4% |
| DVY iShares Select Dividend ETF | 1.00% | 25,974 | $3.1M | Reduce -14.5% |
| GOOGL Alphabet Inc. Class A | 0.92% | 15,716 | $2.9M | Reduce -6.8% |
| JPM JPMorgan Chase & Co. | 0.88% | 13,653 | $2.8M | Reduce -6.9% |
| AMZN Amazon.com Inc. | 0.80% | 12,880 | $2.5M | Reduce -14.3% |
| V Visa Inc. Class A | 0.77% | 9,230 | $2.4M | Add +4.1% |
| ABBV Abbvie Inc. | 0.76% | 13,860 | $2.4M | Reduce -6.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.71% | 5,493 | $2.2M | Reduce -12.4% |
| GNRC Generac Holdings Inc. | 0.71% | 16,779 | $2.2M | Add +1.6% |
| AAPL Apple Inc. | 0.70% | 10,380 | $2.2M | Reduce -4.2% |
| TSCO Tractor Supply Company | 0.69% | 8,050 | $2.2M | Add +0.7% |
| SCCO Southern Copper Corp. | 0.68% | 19,777 | $2.1M | Add +0.7% |
| BOXX Alpha Architect 1-3 MNTH Box | 0.66% | 19,046 | $2.1M | New |
| ASML ASML Holding NV-NY Reg SHS | 0.66% | 2,006 | $2.1M | Reduce -2.1% |
| BX Blackstone Inc. | 0.65% | 16,425 | $2.0M | Reduce -4.6% |
| IEFA iShares Core MSCI Eafe ETF | 0.64% | 27,471 | $2.0M | Add +11.6% |
| AVGO Broadcom Inc. | 0.64% | 1,240 | $2.0M | Reduce -1.7% |
| WMT Walmart Inc. | 0.54% | 24,922 | $1.7M | Reduce -0.4% |
| PEP Pepsico Inc. | 0.52% | 9,958 | $1.6M | Reduce -2.5% |
| UNH Unitedhealth Group Inc. | 0.51% | 3,124 | $1.6M | Add +0.6% |
| NRG NRG Energy Inc. | 0.51% | 20,350 | $1.6M | Add +2.5% |
| TSLA Tesla Inc. | 0.49% | 7,821 | $1.5M | Reduce -0.5% |
| T AT&T Inc. | 0.48% | 78,303 | $1.5M | Reduce -7.7% |
| EEM iShares MSCI Emerging Market | 0.47% | 34,294 | $1.5M | Add +14.6% |
| CSCO Cisco Systems Inc. | 0.46% | 30,176 | $1.4M | Add +3.6% |
| OKE Oneok Inc. | 0.45% | 17,087 | $1.4M | Reduce -12.6% |
| FCX Freeport-McMoran Inc. | 0.44% | 28,571 | $1.4M | Add +3.3% |
| PLTR Palantir Technologies Inc. Class A | 0.43% | 53,549 | $1.4M | Add +3.9% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.43% | 21,127 | $1.4M | Reduce -0.9% |
| WMB Williams Cos Inc. | 0.43% | 31,767 | $1.4M | Reduce -15.2% |
| PG The Procter & Gamble Co. | 0.43% | 8,159 | $1.3M | Reduce -8.9% |
| PFG Principal Financial Group | 0.43% | 17,064 | $1.3M | Reduce -3.6% |
| MCD McDonald's Corp. | 0.40% | 4,904 | $1.2M | Add +1.6% |
| MRK Merck & Co. Inc. | 0.40% | 10,068 | $1.2M | Reduce -13.7% |
| KVUE Kenvue Inc. | 0.39% | 67,528 | $1.2M | Add +18.3% |
| LMT Lockheed Martin Corp. | 0.39% | 2,600 | $1.2M | Reduce -6.1% |
| IP International Paper Co. | 0.38% | 27,701 | $1.2M | Reduce -11.0% |
| ARCC Ares Capital Corp. | 0.38% | 56,322 | $1.2M | Reduce -6.7% |
| LRCX Lam Research Corp. | 0.37% | 1,085 | $1.2M | No change |
| MO Altria Group Inc. | 0.36% | 25,004 | $1.1M | Reduce -4.6% |
| OHI Omega Healthcare Investors | 0.36% | 33,221 | $1.1M | Reduce -3.4% |
| DHT DHT Holdings Inc. | 0.36% | 97,330 | $1.1M | Reduce -6.8% |
| SUSA iShares ESG Optimized MSCI U | 0.35% | 9,659 | $1.1M | Reduce -10.6% |
| AMLP Alerian MLP ETF | 0.35% | 22,536 | $1.1M | New |
| FSK FS KKR Capital Corp. | 0.35% | 54,761 | $1.1M | Reduce -1.3% |
| LLY Eli Lilly & Co. | 0.34% | 1,181 | $1.1M | Add +1.5% |
| CVX Chevron Corp. | 0.34% | 6,705 | $1.0M | Reduce -8.5% |
| VLO Valero Energy Corp. | 0.33% | 6,520 | $1.0M | Reduce -12.9% |
| SO The Southern Co. | 0.32% | 12,810 | $994K | Reduce -7.3% |
| UL Unilever PLC | 0.32% | 18,012 | $990K | Reduce -6.5% |
| SON Sonoco Products Co. | 0.31% | 19,261 | $977K | Reduce -3.2% |
| PM Philip Morris International | 0.31% | 9,582 | $971K | Reduce -8.7% |
| VICI Vici Properties Inc. filed as VICI PPTYS INC | 0.29% | 31,530 | $903K | Add +3.2% |
| SHW The Sherwin-Williams Co. | 0.27% | 2,855 | $852K | Add +0.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 1,527 | $831K | Reduce -1.3% |
| STWD Starwood Property Trust Inc. | 0.26% | 42,666 | $808K | Add +8.0% |
| ATO Atmos Energy Corp. | 0.25% | 6,817 | $795K | No change |
| FBT First Trust Nyse Arca Biotec | 0.25% | 5,157 | $794K | No change |
| CMI Cummins Inc. | 0.23% | 2,620 | $726K | Add +2.3% |
| NEE Nextera Energy Inc. | 0.23% | 10,073 | $713K | Reduce -9.1% |
| AMSC American Superconductor Corp. | 0.22% | 29,930 | $700K | No change |
| CMCO Columbus McKinnon Corp. | 0.22% | 19,740 | $682K | Add +3.1% |
| WPM Wheaton Precious Metals Corp. | 0.21% | 12,450 | $653K | Add +2.5% |
| IWF iShares Russell 1000 Growth | 0.20% | 1,679 | $612K | No change |
| ITW Illinois Tool Works | 0.19% | 2,472 | $586K | Add +2.5% |
| BMO Bank of Montreal filed as BANK MONTREAL QUE | 0.19% | 6,983 | $586K | Add +3.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.18% | 5,100 | $562K | Add +2.0% |
| RIO Rio Tinto PLC-Spon ADR | 0.17% | 8,067 | $532K | Add +5.9% |
| PXE Invesco Energy Exploration | 0.15% | 13,952 | $462K | No change |
| FXH First Trust Health Care Alph | 0.15% | 4,383 | $458K | No change |
| SYK Stryker Corp. | 0.14% | 1,253 | $426K | Reduce -0.8% |
| BN Brookfield Corp. | 0.13% | 9,484 | $394K | No change |
| SCHD Schwab US DVD Equity ETF | 0.12% | 5,008 | $389K | No change |
| ABT Abbott Laboratories | 0.11% | 3,252 | $338K | Reduce -0.3% |
| SCHX Schwab US Large-Cap ETF | 0.10% | 5,100 | $328K | Reduce -28.2% |
| IVV iShares Core S&P 500 ETF | 0.10% | 598 | $327K | Reduce -1.2% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.10% | 2,087 | $298K | Add +1543.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.09% | 5,918 | $288K | No change |
| CNI Canadian Natl Railway Co. | 0.09% | 2,400 | $284K | Reduce -9.4% |
| SCHG Schwab US Large-Cap Growth | 0.09% | 2,724 | $275K | No change |
| SMMD iShares Russell 2500 ETF | 0.09% | 4,339 | $272K | Reduce -17.4% |
| EVRG Evergy Inc. | 0.09% | 5,093 | $270K | No change |
| EGP Eastgroup Properties Inc. | 0.08% | 1,400 | $238K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 487 | $233K | Add +49.4% |
| CRM Salesforce Inc. | 0.07% | 887 | $228K | Reduce -4.8% |
| VXUS Vanguard Total Intl Stock | 0.07% | 3,764 | $227K | Reduce -11.9% |
| JNJ Johnson & Johnson | 0.07% | 1,492 | $218K | No change |
| AMGN Amgen Inc. | 0.07% | 682 | $213K | Add +27.0% |
| GOOG Alphabet Inc. Class C | 0.07% | 1,152 | $211K | Reduce -36.1% |
| CWI State Street SPDR MSCI Acwi | 0.06% | 7,049 | $200K | No change |
| SLM SLM Corp. | 0.06% | 9,500 | $198K | No change |
Other holdings (4): bonds, preferreds, convertibles and warrants · $41K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 19 | $23K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 15 | $18K | No change |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $494 | No change |
| CINGW Cingulate -CW23 | *W EXP 12/10/202 | 3,000 | $32 | No change |
Total filed on the 13F, all lines: $312.9M.
Portfolio Sells Q1 2024 → Q2 2024
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -43.9% | 2.27% | −2.16 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -26.1% | 1.71% | −0.50 |
| ERF Enerplus Corp. | Sold out | 0.00% | −0.38 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -4.5% | 4.50% | −0.28 |
| DVY iShares Select Dividend ETF | Reduce -14.5% | 1.00% | −0.24 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -12.4% | 0.71% | −0.17 |
| MSFT Microsoft Corp. | Reduce -10.8% | 1.48% | −0.15 |
| ABBV Abbvie Inc. | Reduce -6.7% | 0.76% | −0.14 |
| MRK Merck & Co. Inc. | Reduce -13.7% | 0.40% | −0.11 |
| AMZN Amazon.com Inc. | Reduce -14.3% | 0.80% | −0.11 |
| BX Blackstone Inc. | Reduce -4.6% | 0.65% | −0.10 |
| VLO Valero Energy Corp. | Reduce -12.9% | 0.33% | −0.10 |
| JPM JPMorgan Chase & Co. | Reduce -6.9% | 0.88% | −0.10 |
| SUB iShares Short-Term National | Sold out | 0.00% | −0.08 |
| PFG Principal Financial Group | Reduce -3.6% | 0.43% | −0.08 |
| OKE Oneok Inc. | Reduce -12.6% | 0.45% | −0.08 |
| SON Sonoco Products Co. | Reduce -3.2% | 0.31% | −0.07 |
| PEP Pepsico Inc. | Reduce -2.5% | 0.52% | −0.07 |
| XLE SS Energy Select Sector | Reduce -68.2% | 0.03% | −0.06 |
| FMB First Trust Managed Municipa | Sold out | 0.00% | −0.06 |
| WMB Williams Cos Inc. | Reduce -15.2% | 0.43% | −0.06 |
| PG The Procter & Gamble Co. | Reduce -8.9% | 0.43% | −0.05 |
| HYMB SS SPDR N Ice HY Muni ETF | Sold out | 0.00% | −0.05 |
| EFA iShares MSCI Eafe ETF | Reduce -78.3% | 0.01% | −0.05 |
| CVX Chevron Corp. | Reduce -8.5% | 0.34% | −0.05 |
| SPEM State Street SP PTF Em ETF | Reduce -88.6% | 0.01% | −0.05 |
| SUSA iShares ESG Optimized MSCI U | Reduce -10.6% | 0.35% | −0.05 |
| ARCC Ares Capital Corp. | Reduce -6.7% | 0.38% | −0.04 |
| SCHX Schwab US Large-Cap ETF | Reduce -28.2% | 0.10% | −0.04 |
| DHT DHT Holdings Inc. | Reduce -6.8% | 0.36% | −0.04 |
| XOM Exxon Mobil Corp. | Reduce -73.3% | 0.01% | −0.04 |
| MA Mastercard Inc. Class A | Reduce -35.5% | 0.04% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -6.1% | 0.39% | −0.03 |
| TPR Tapestry Inc. | Sold out | 0.00% | −0.03 |
| HD Home Depot Inc. | Reduce -47.7% | 0.03% | −0.03 |
| SMMD iShares Russell 2500 ETF | Reduce -17.4% | 0.09% | −0.03 |
| DKNG Draftkings Inc. Class A | Sold out | 0.00% | −0.03 |
| JMUB JPMorgan Municipal ETF | Sold out | 0.00% | −0.03 |
| CNI Canadian Natl Railway Co. | Reduce -9.4% | 0.09% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Sold out | 0.00% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -35.7% | 0.06% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -36.1% | 0.07% | −0.02 |
| IP International Paper Co. | Reduce -11.0% | 0.38% | −0.02 |
| CRM Salesforce Inc. | Reduce -4.8% | 0.07% | −0.02 |
| LOW Lowe's Cos Inc. | Reduce -29.0% | 0.03% | −0.02 |
| T AT&T Inc. | Reduce -7.7% | 0.48% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -33.1% | 0.03% | −0.02 |
| MPC Marathon Petroleum Corp. | Reduce -10.8% | 0.05% | −0.02 |
| MO Altria Group Inc. | Reduce -4.6% | 0.36% | −0.02 |
| TMUS T-Mobile US Inc. | Reduce -35.3% | 0.03% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| VOO Vanguard S&P 500 ETF | Add +10.3% | 36.80% | +3.34 |
| XNTK SS SPDR Nyse Tech ETF | Add +1151.7% | 1.48% | +1.37 |
| SPIB SS SPDR P Int C Corp. ETF | Add +45.5% | 2.40% | +0.67 |
| BOXX Alpha Architect 1-3 MNTH Box | New | 0.66% | +0.66 |
| AMLP Alerian MLP ETF | New | 0.35% | +0.35 |
| NVDA Nvidia Corp. | Add +3.4% | 1.08% | +0.28 |
| JQUA JPMorgan US Quality Factor | Add +9.1% | 4.18% | +0.19 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +1543.3% | 0.10% | +0.09 |
| NRG NRG Energy Inc. | Add +2.5% | 0.51% | +0.06 |
| EEM iShares MSCI Emerging Market | Add +14.6% | 0.47% | +0.06 |
| LLY Eli Lilly & Co. | Add +1.5% | 0.34% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | Add +3.9% | 0.43% | +0.04 |
| IEFA iShares Core MSCI Eafe ETF | Add +11.6% | 0.64% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +49.4% | 0.07% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +52.1% | 0.06% | +0.02 |
| WPM Wheaton Precious Metals Corp. | Add +2.5% | 0.21% | +0.02 |
| AMGN Amgen Inc. | Add +27.0% | 0.07% | +0.02 |
| GNRC Generac Holdings Inc. | Add +1.6% | 0.71% | +0.01 |
| WHR Whirlpool Corp. | Add +755.0% | 0.02% | +0.01 |
| TJX TJX Companies Inc. | Add +2.0% | 0.18% | +0.01 |
| FCX Freeport-McMoran Inc. | Add +3.3% | 0.44% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | New | 0.01% | +0.01 |
| SLV iShares Silver Trust | Add +11.3% | 0.04% | +0.01 |
| RIO Rio Tinto PLC-Spon ADR | Add +5.9% | 0.17% | +0.01 |
| SILA Sila Realty Trust Inc. | New | 0.01% | +0.01 |
| FVD First Trust Value Line DVD | New | 0.01% | +0.01 |
| DE Deere & Co. | Add +1900.0% | 0.01% | +0.01 |
| IAU iShares Gold Trust | Add +120.0% | 0.01% | +0.00 |
| SERIES PORTFOLIOS TR | Add +69.9% | 0.00% | +0.00 |
| NLOP Net Lease Office Property | Add +2.5% | 0.00% | 0.00 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +0.6% | 0.00% | 0.00 |
| JPLD JPMorgan Ltd. Duration ETF | Add +1.1% | 0.01% | −0.00 |
| FLNA Filana Therapeutics Inc. | Add +30.2% | 0.00% | −0.00 |
| WPC WP Carey Inc. | Add +3.1% | 0.06% | −0.00 |
| TSCO Tractor Supply Company | Add +0.7% | 0.69% | −0.00 |
| UNH Unitedhealth Group Inc. | Add +0.6% | 0.51% | −0.00 |
| STWD Starwood Property Trust Inc. | Add +8.0% | 0.26% | −0.01 |
| VICI Vici Properties Inc. | Add +3.2% | 0.29% | −0.01 |
| KVUE Kenvue Inc. | Add +18.3% | 0.39% | −0.02 |
| SCCO Southern Copper Corp. | Add +0.7% | 0.68% | −0.02 |
| CMI Cummins Inc. | Add +2.3% | 0.23% | −0.02 |
| CSCO Cisco Systems Inc. | Add +3.6% | 0.46% | −0.03 |
| ITW Illinois Tool Works | Add +2.5% | 0.19% | −0.03 |
| BMO Bank of Montreal | Add +3.0% | 0.19% | −0.03 |
| V Visa Inc. Class A | Add +4.1% | 0.77% | −0.05 |
| MCD McDonald's Corp. | Add +1.6% | 0.40% | −0.05 |
| SHW The Sherwin-Williams Co. | Add +0.2% | 0.27% | −0.06 |
| CMCO Columbus McKinnon Corp. | Add +3.1% | 0.22% | −0.07 |
Notes & Other Activity Q1 2024 → Q2 2024
| GPC Genuine Parts Co. | COM | Reduce -100.0% | 0 | $0 |
| FDX FedEx Corp. | COM | Sold out | 0 | $0before exit |
| FV First Trust DW Focus 5 Fund | DORSEY WRT 5 ETF | New | 0 | $0 |
| SPLV Invesco S&P 500 Low Volatili | S&P500 LOW VOL | New | 0 | $0 |
| IYJ iShares U.S. Industrials ETF | US INDUSTRIALS | New | 0 | $0 |
| IYG iShares U.S. Financial Servi | U.S. FIN SVC ETF | New | 0 | $0 |
| KMB Kimberly-Clark Corp. | COM | New | 0 | $0 |
| NOBL Proshares S&P 500 Dividend A | S&P 500 DV ARIST | New | 0 | $0 |
| VRSK Verisk Analytics Inc. | COM | Sold out | 0 | $0before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 499 | $539.1M | VOO, VUG, XNTK, SPIB, GMUB |
| Q1 2026 | 444 | $512.0M | VOO, VUG, SPIB, GMUB, XNTK |
| Q4 2025 | 512 | $522.1M | VOO, VUG, SPIB, GMUB, IEFA |
| Q3 2025 | 402 | $471.7M | VOO, VUG, SPIB, VTI, IEFA |
| Q2 2025 | 356 | $403.9M | VOO, VUG, SPIB, VTI, IEFA |
| Q1 2025 | 499 | $363.7M | VOO, VUG, SPIB, VTI, IEFA |
| Q4 2024 | 374 | $364.6M | VOO, VUG, SPIB, VTI, VB |
| Q3 2024 | 368 | $347.8M | VOO, VUG, VTI, JQUA, BOXX |
| Q2 2024 | 311 | $312.9M | VOO, VUG, VTI, JQUA, SPIB |
| Q1 2024 | 405 | $299.8M | VOO, VUG, VTI, VB, JQUA |