Harbor Investment Advisory, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 12, 2024), Harbor Investment Advisory, LLC reported 1,323 stock positions worth $956.6 million. Its top holding was Marriott International Class A (MAR) at 16.8% of the portfolio, followed by Apple (AAPL, 6.2%) and Amazon.com (AMZN, 4.4%). Compared with Q4 2023, it opened 204 new positions, sold out of 31, added to 319 and reduced 252. The biggest buy was Marriott International Class A (MAR, shares +12%) and the biggest sale Apple (AAPL, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- LUTHERVILLE, MD
- CIK
- 0001468792
- Portfolio Value
- $956.6M (Q1 2024)
- SEC Filing
- 0001468792-24-000004 ↗ filed Apr 12, 2024
Holdings Value
Holdings 1,323 stocks · $956.6M
| MAR Marriott International Class A | 16.75% | 635,202 | $160.3M | Add +11.9% |
| AAPL Apple Inc. | 6.19% | 362,755 | $59.2M | Reduce -0.4% |
| AMZN Amazon.com Inc. | 4.40% | 299,701 | $42.1M | Reduce -0.1% |
| MSFT Microsoft Corp. | 4.06% | 146,067 | $38.9M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 2.72% | 172,466 | $26.0M | Reduce -0.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.36% | 223,887 | $22.6M | Reduce -0.3% |
| UNH Unitedhealth Group Inc. | 1.86% | 35,946 | $17.8M | Add +3.2% |
| GOOG Alphabet Inc. Class C | 1.42% | 98,027 | $13.6M | Reduce -2.0% |
| MA Mastercard Inc. Class A | 1.29% | 25,669 | $12.4M | Reduce -0.1% |
| V Visa Inc. Class A | 1.20% | 41,069 | $11.5M | Add +4.0% |
| JPM JPMorgan Chase & Co. | 1.14% | 68,374 | $10.9M | Add +4.0% |
| VTI VG Morningstar TS MKT ETF-US | 1.12% | 41,338 | $10.7M | Add +3.8% |
| IVV iShares Core S&P 500 ETF | 1.10% | 20,063 | $10.5M | Reduce -2.3% |
| IWN iShares Russell 2000 Value E | 1.06% | 63,638 | $10.1M | Reduce -2.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.00% | 27,816 | $9.6M | Add +1.0% |
| VOO Vanguard S&P 500 ETF | 0.93% | 18,526 | $8.9M | Add +1.0% |
| RSP Invesco S&P 500 Equal Weight | 0.87% | 49,030 | $8.3M | Reduce -9.7% |
| LLY Eli Lilly & Co. | 0.84% | 10,345 | $8.0M | Add +4.2% |
| JNJ Johnson & Johnson | 0.84% | 50,625 | $8.0M | Add +5.6% |
| AMGN Amgen Inc. | 0.75% | 25,297 | $7.2M | Add +0.9% |
| VNQ Vanguard Real Estate ETF | 0.73% | 80,698 | $7.0M | Reduce -0.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.72% | 42,247 | $6.9M | Add +1.2% |
| GLDM SPDR Gold Minishares Trust | 0.69% | 150,481 | $6.6M | Add +0.7% |
| IWY iShares Russell Top 200 Grow | 0.68% | 33,245 | $6.5M | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.66% | 13,004 | $6.3M | Reduce -8.2% |
| BLK BlackRock Finance Inc. | 0.66% | 7,533 | $6.3M | Reduce -0.6% |
| NVDA Nvidia Corp. | 0.64% | 6,728 | $6.1M | Add +28.1% |
| EFA iShares MSCI Eafe ETF | 0.61% | 73,175 | $5.8M | Reduce -0.2% |
| IWO iShares Russell 2000 Growth | 0.56% | 19,947 | $5.4M | Reduce -2.9% |
| SBUX Starbucks Corp. | 0.56% | 58,797 | $5.4M | Add +2.6% |
| ZION Zions Bancorp NA | 0.56% | 123,046 | $5.3M | No change |
| HD Home Depot Inc. | 0.56% | 13,863 | $5.3M | Add +2.4% |
| XOM Exxon Mobil Corp. | 0.54% | 44,526 | $5.2M | Add +11.4% |
| BX Blackstone Inc. | 0.53% | 38,395 | $5.0M | Reduce -0.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.51% | 9,251 | $4.8M | Add +7.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.50% | 30,908 | $4.8M | Reduce -1.6% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.49% | 19,740 | $4.7M | Reduce -0.6% |
| IWF iShares Russell 1000 Growth | 0.46% | 13,052 | $4.4M | Reduce -0.5% |
| IVE iShares S&P 500 Value ETF | 0.45% | 23,210 | $4.3M | Add +4.9% |
| IWB iShares Russell 1000 ETF | 0.45% | 14,948 | $4.3M | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.45% | 57,896 | $4.3M | Add +7.7% |
| COST Costco Wholesale Corp. | 0.44% | 5,808 | $4.3M | Add +0.9% |
| FVD First Trust Value Line DVD | 0.43% | 98,278 | $4.2M | Reduce -15.0% |
| MRK Merck & Co. Inc. | 0.42% | 30,352 | $4.0M | Add +0.1% |
| IWX iShares Russell Top 200 Valu | 0.42% | 52,208 | $4.0M | Add +0.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.41% | 103,460 | $3.9M | Reduce -1.4% |
| CRM Salesforce Inc. | 0.41% | 29,642 | $3.9M | Reduce -0.6% |
| PEP Pepsico Inc. | 0.40% | 22,101 | $3.9M | Reduce -15.2% |
| ABBV Abbvie Inc. | 0.40% | 20,783 | $3.8M | Add +0.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.40% | 41,177 | $3.8M | Add +74.8% |
| PG The Procter & Gamble Co. | 0.38% | 22,546 | $3.7M | Add +1.8% |
| AMT American Tower Corp. | 0.38% | 18,220 | $3.6M | Add +1.3% |
| REGN Regeneron Pharmaceuticals | 0.37% | 3,708 | $3.6M | Add +0.9% |
| IWD iShares Russell 1000 Value E | 0.36% | 19,362 | $3.5M | Add +0.2% |
| GLD SPDR Gold Shares | 0.36% | 16,806 | $3.5M | Reduce -1.0% |
| IVW iShares S&P 500 Growth ETF | 0.35% | 39,976 | $3.4M | Add +93.1% |
| IJH iShares Core S&P Midcap ETF | 0.34% | 53,589 | $3.3M | Reduce -11.5% |
| SHY iShares 1-3 Year Treasury Bo | 0.34% | 39,554 | $3.2M | Reduce -1.8% |
| JEPI JPMorgan Equity Premium Inco | 0.34% | 55,540 | $3.2M | Add +12.1% |
| ABT Abbott Laboratories | 0.32% | 27,310 | $3.1M | Reduce -2.1% |
| NKE Nike Inc. Class B | 0.32% | 32,574 | $3.1M | Add +2.6% |
| HON Honeywell International Inc. | 0.32% | 14,702 | $3.0M | Reduce -0.0% |
| IWS iShares Russell Mid-Cap Valu | 0.31% | 23,914 | $3.0M | Add +0.2% |
| AVGO Broadcom Inc. | 0.31% | 2,211 | $2.9M | Reduce -2.6% |
| CVX Chevron Corp. | 0.30% | 18,369 | $2.9M | Add +0.8% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.29% | 22,458 | $2.7M | Reduce -23.9% |
| WMT Walmart Inc. | 0.28% | 44,044 | $2.7M | No change |
| DGRO iShares Core Dividend Growth | 0.27% | 44,589 | $2.6M | Add +0.5% |
| LOW Lowe's Cos Inc. | 0.27% | 10,082 | $2.6M | Reduce -2.1% |
| ORCL Oracle Corp. | 0.27% | 20,358 | $2.6M | Reduce -15.9% |
| SYK Stryker Corp. | 0.26% | 6,982 | $2.5M | Add +0.5% |
| VIG Vanguard Dividend Apprec ETF | 0.26% | 13,551 | $2.5M | Add +1.4% |
| FISV Fiserv Inc. | 0.24% | 14,584 | $2.3M | Reduce -0.6% |
| JAAA Janus Henderson Aaa Clo ETF | 0.24% | 45,692 | $2.3M | Add +34.5% |
| TXRH Texas Roadhouse Inc. | 0.24% | 14,976 | $2.3M | Reduce -1.1% |
| DHR Danaher Corp. | 0.24% | 9,170 | $2.3M | Add +0.1% |
| LULU Lululemon Athletica Inc. | 0.22% | 5,492 | $2.1M | Add +98.3% |
| IWP iShares Russell Mid-Cap Grow | 0.22% | 18,669 | $2.1M | Add +12.0% |
| ICF iShares Select U.S. REIT ETF | 0.22% | 36,639 | $2.1M | Add +0.0% |
| CMG Chipotle Mexican Grill Inc. | 0.22% | 717 | $2.1M | Reduce -1.0% |
| VYM Vanguard High DVD Yield ETF | 0.21% | 16,956 | $2.1M | Reduce -0.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.21% | 4,569 | $2.0M | Reduce -0.7% |
| MKL Markel Group Inc. | 0.21% | 1,326 | $2.0M | Add +9.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 19,882 | $2.0M | Reduce -3.5% |
| TSLA Tesla Inc. | 0.21% | 11,367 | $2.0M | Add +83.1% |
| UNP Union Pacific Corp. | 0.21% | 8,046 | $2.0M | Reduce -0.7% |
| ADBE Adobe Inc. | 0.21% | 3,908 | $2.0M | Add +10.0% |
| QQEW First TR Nasdaq-100 Sel Eq | 0.20% | 15,662 | $1.9M | Add +18.0% |
| FDX FedEx Corp. | 0.20% | 6,629 | $1.9M | Reduce -0.4% |
| XLE SS Energy Select Sector | 0.20% | 20,301 | $1.9M | Add +0.0% |
| PLD Prologis Inc. | 0.19% | 14,125 | $1.8M | Reduce -1.0% |
| IWM iShares Russell 2000 ETF | 0.19% | 8,745 | $1.8M | Reduce -42.3% |
| JMBS Janus Henderson Mortg Backed | 0.19% | 39,988 | $1.8M | Reduce -36.5% |
| APO Apollo Global Management Inc. | 0.18% | 15,567 | $1.8M | No change |
| ACN Accenture PLC Class A | 0.18% | 4,957 | $1.7M | Add +17.9% |
| PFE Pfizer Inc. | 0.18% | 61,450 | $1.7M | Add +79.9% |
| CMCSA Comcast Corp. Class A | 0.18% | 38,925 | $1.7M | Add +7.8% |
| VICR Vicor Corp. | 0.17% | 43,660 | $1.7M | No change |
| INTC Intel Corp. | 0.17% | 37,787 | $1.7M | Add +2.2% |
| CSCO Cisco Systems Inc. | 0.16% | 31,118 | $1.6M | Add +2.8% |
Options reported separately and not counted above: SPY puts ($157), QQQ puts ($89).
Other holdings (3): bonds, preferreds, convertibles and warrants · $3K (not counted above)
Lines left out (1) · $1 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| EE Excelerate Energy Inc. Class A | CL A COM | 0 | $1 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $956.6M.
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -0.4% | 6.19% | −1.51 |
| IWM iShares Russell 2000 ETF | Reduce -42.3% | 0.19% | −0.16 |
| BA The Boeing Co. | Reduce -39.1% | 0.10% | −0.15 |
| JMBS Janus Henderson Mortg Backed | Reduce -36.5% | 0.19% | −0.15 |
| RSP Invesco S&P 500 Equal Weight | Reduce -9.7% | 0.87% | −0.12 |
| IWN iShares Russell 2000 Value E | Reduce -2.5% | 1.06% | −0.11 |
| FVD First Trust Value Line DVD | Reduce -15.0% | 0.43% | −0.11 |
| PEP Pepsico Inc. | Reduce -15.2% | 0.40% | −0.11 |
| VNQ Vanguard Real Estate ETF | Reduce -0.8% | 0.73% | −0.10 |
| NOBL Proshares S&P 500 Dividend A | Reduce -37.2% | 0.15% | −0.10 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -46.6% | 0.09% | −0.09 |
| TROW T Rowe Price Group Inc. | Reduce -23.9% | 0.29% | −0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -0.6% | 2.72% | −0.08 |
| SRE Sempra | Reduce -97.3% | 0.00% | −0.07 |
| PYPL PayPal Holdings Inc. | Reduce -40.2% | 0.09% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -2.0% | 1.42% | −0.06 |
| LNG Cheniere Energy Inc. | Reduce -64.8% | 0.03% | −0.06 |
| BX Blackstone Inc. | Reduce -0.2% | 0.53% | −0.05 |
| BLK BlackRock Finance Inc. | Reduce -0.6% | 0.66% | −0.05 |
| LMT Lockheed Martin Corp. | Reduce -17.6% | 0.14% | −0.05 |
| IJH iShares Core S&P Midcap ETF | Reduce -11.5% | 0.34% | −0.05 |
| CCJ Cameco Corp. | Reduce -36.2% | 0.06% | −0.05 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -1.8% | 0.34% | −0.04 |
| HON Honeywell International Inc. | Reduce -0.0% | 0.32% | −0.04 |
| AEE Ameren Corporation | Reduce -88.6% | 0.00% | −0.04 |
| AGG iShares Core U.S. Aggregate | Reduce -88.7% | 0.00% | −0.04 |
| IWO iShares Russell 2000 Growth | Reduce -2.9% | 0.56% | −0.03 |
| FIVE Five Below | Reduce -1.5% | 0.10% | −0.03 |
| DGRS Wisdomtree U.S. Smallcap Qua | Reduce -23.2% | 0.09% | −0.03 |
| ABT Abbott Laboratories | Reduce -2.1% | 0.32% | −0.03 |
| IVV iShares Core S&P 500 ETF | Reduce -2.3% | 1.10% | −0.03 |
| EIX Edison International | Reduce -96.8% | 0.00% | −0.03 |
| PLD Prologis Inc. | Reduce -1.0% | 0.19% | −0.03 |
| ORCL Oracle Corp. | Reduce -15.9% | 0.27% | −0.03 |
| EFA iShares MSCI Eafe ETF | Reduce -0.2% | 0.61% | −0.03 |
| DUK Duke Energy Corp. | Reduce -53.8% | 0.02% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Reduce -3.4% | 0.14% | −0.03 |
| AMD Advanced Micro Devices | Reduce -22.0% | 0.16% | −0.03 |
| CTSH Cognizant Tech Solutions-A | Reduce -2.0% | 0.15% | −0.02 |
| KO The Coca-Cola Co. | Reduce -11.9% | 0.11% | −0.02 |
| PM Philip Morris International | Reduce -15.4% | 0.07% | −0.02 |
| UNP Union Pacific Corp. | Reduce -0.7% | 0.21% | −0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -11.0% | 0.11% | −0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -1.6% | 0.50% | −0.02 |
| CCI Crown Castle Inc. | Reduce -0.5% | 0.10% | −0.02 |
| MCD McDonald's Corp. | Reduce -0.1% | 0.12% | −0.02 |
| SLB SLB Ltd. | Reduce -11.9% | 0.10% | −0.02 |
| IEO iShares U.S. Oil & Gas Explo | Reduce -46.1% | 0.02% | −0.02 |
| ENVX Enovix Corp. | Reduce -0.3% | 0.02% | −0.02 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -3.1% | 0.13% | −0.02 |
Portfolio Buys Q4 2023 → Q1 2024
| MAR Marriott International Class A | Add +11.9% | 16.75% | +1.98 |
| NVDA Nvidia Corp. | Add +28.1% | 0.64% | +0.34 |
| LLY Eli Lilly & Co. | Add +4.2% | 0.84% | +0.17 |
| IVW iShares S&P 500 Growth ETF | Add +93.1% | 0.35% | +0.17 |
| HELO JPMorgan Hedged Equity ETF | New | 0.15% | +0.15 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +74.8% | 0.40% | +0.15 |
| JPM JPMorgan Chase & Co. | Add +4.0% | 1.14% | +0.12 |
| NOW ServiceNow Inc. | Add +161.7% | 0.14% | +0.08 |
| XOM Exxon Mobil Corp. | Add +11.4% | 0.54% | +0.08 |
| XBI SS SPDR S&P Biotech ETF | Add +304.6% | 0.09% | +0.07 |
| PFE Pfizer Inc. | Add +79.9% | 0.18% | +0.06 |
| LULU Lululemon Athletica Inc. | Add +98.3% | 0.22% | +0.06 |
| MSFT Microsoft Corp. | Add +0.1% | 4.06% | +0.06 |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | New | 0.05% | +0.05 |
| MPC Marathon Petroleum Corp. | Add +69.2% | 0.10% | +0.05 |
| STZ Constellation Brands Inc. Class A | Add +85.9% | 0.10% | +0.05 |
| CIBR First Trust Nasdaq Cybersecu | Add +862.8% | 0.05% | +0.05 |
| JAAA Janus Henderson Aaa Clo ETF | Add +34.5% | 0.24% | +0.05 |
| DES Wisdomtree US Smallcap Divid | Add +119.6% | 0.08% | +0.04 |
| UPS United Parcel Service Class B | Add +108.9% | 0.09% | +0.04 |
| RCL Royal Caribbean Cruises Ltd. | Add +1756.7% | 0.04% | +0.04 |
| MRK Merck & Co. Inc. | Add +0.1% | 0.42% | +0.04 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.8% | 1.12% | +0.03 |
| SII Sprott Inc. | Add +8419.0% | 0.03% | +0.03 |
| AXP American Express Co. | Add +22.5% | 0.12% | +0.03 |
| TDY Teledyne Technologies Inc. | New | 0.03% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +7.0% | 0.51% | +0.03 |
| TSLA Tesla Inc. | Add +83.1% | 0.21% | +0.03 |
| AIQ Global X Art Intel & Tech | New | 0.03% | +0.03 |
| SPMD SS SPDR P S&P 400 Midcap ETF | New | 0.03% | +0.03 |
| HUM Humana Inc. | Add +4705.9% | 0.03% | +0.03 |
| CGDV Cap Group Dividend Value | Add +130.7% | 0.05% | +0.03 |
| ABBV Abbvie Inc. | Add +0.7% | 0.40% | +0.03 |
| TCAF T Rowe PRC Cap Appreciation | Add +122.7% | 0.05% | +0.03 |
| ETN Eaton Corp. PLC | Add +5.5% | 0.13% | +0.02 |
| QQEW First TR Nasdaq-100 Sel Eq | Add +18.0% | 0.20% | +0.02 |
| JEPQ JPM Nasdaq Equity Premium | Add +656.1% | 0.03% | +0.02 |
| IWP iShares Russell Mid-Cap Grow | Add +12.0% | 0.22% | +0.02 |
| PAVE Global X US Infrastructure | Add +21.3% | 0.10% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +12.1% | 0.34% | +0.02 |
| SYK Stryker Corp. | Add +0.5% | 0.26% | +0.02 |
| SCHM Schwab US Mid Cap ETF | Add +733.9% | 0.02% | +0.02 |
| EW Edwards Lifesciences Corp. | Add +2.9% | 0.14% | +0.02 |
| CAT Caterpillar Inc. | Add +12.3% | 0.10% | +0.02 |
| BMY Bristol-Myers Squibb Co. | Add +22.5% | 0.13% | +0.02 |
| IBDR iShares Ibonds Dec 2026 Term | Add +46.4% | 0.08% | +0.02 |
| RTX RTX Corp. | Add +9.5% | 0.14% | +0.02 |
| TGT Target Corp. | Add +81.5% | 0.03% | +0.02 |
| EWJ iShares MSCI Japan ETF | Add +306.3% | 0.02% | +0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +90.1% | 0.04% | +0.02 |
Notes & Other Activity Q4 2023 → Q1 2024
| BMTX.WS BM Technologies -CW23 | *W EXP 01/04/202 | Sold out | 10,000 | $341before exit |
| POLISHED COM INC | *W EXP 06/02/202 | Sold out | 8,000 | $12before exit |
| GXC State Street SPDR S&P China | SP CHINA ETF | Reduce -100.0% | 0 | $0 |
| WRAP Wrap Technologies Inc. | COM | Reduce -100.0% | 0 | $0 |
| AGO Assured Guaranty Ltd. | COM | Reduce -100.0% | 0 | $0 |
| APPN Appian Corp. Class A | CL A | Sold out | 0 | $0before exit |
| CVGW Calavo Growers Inc. | COM | New | 0 | $0 |
| DOMA Doma Holdings Inc. | COM NEW | Sold out | 0 | $0before exit |
| FR First Industrial Realty TR | COM | New | 0 | $0 |
| JBGS JBG Smith Properties | COM | Sold out | 0 | $0before exit |
| ON On Semiconductor | COM | New | 0 | $0 |
| RRC Range Resources Corp. | COM | New | 0 | $0 |
| DMC Del Monte Corp. | ORD | Sold out | 0 | $0before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,306 | $1.4B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q1 2026 | 1,223 | $1.3B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q4 2025 | 1,219 | $1.3B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q3 2025 | 1,165 | $1.2B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q2 2025 | 1,168 | $1.1B | MAR, AAPL, AMZN, MSFT, BRK.B |
| Q1 2025 | 1,169 | $1.0B | MAR, AAPL, AMZN, MSFT, BRK.B |
| Q4 2024 | 1,131 | $1.1B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q3 2024 | 1,140 | $1.0B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q2 2024 | 1,298 | $957.8M | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q1 2024 | 1,323 | $956.6M | MAR, AAPL, AMZN, MSFT, GOOGL |