Harbor Investment Advisory, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Harbor Investment Advisory, LLC reported 1,131 stock positions worth $1.1 billion. Its top holding was Marriott International Class A (MAR) at 14.6% of the portfolio, followed by Apple (AAPL, 8.1%) and Amazon.com (AMZN, 4.8%). Compared with Q3 2024, it opened 39 new positions, sold out of 46, added to 222 and reduced 269. The biggest buy was Amazon.com (AMZN, shares +1%) and the biggest sale Unitedhealth (UNH, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- LUTHERVILLE, MD
- CIK
- 0001468792
- Portfolio Value
- $1.1B (Q4 2024)
- SEC Filing
- 0001468792-25-000001 ↗ filed Jan 16, 2025
Holdings Value
Holdings 1,131 stocks · $1.1B
| MAR Marriott International Class A | 14.55% | 557,761 | $155.6M | Reduce -0.7% |
| AAPL Apple Inc. | 8.05% | 361,107 | $86.1M | Reduce -0.7% |
| AMZN Amazon.com Inc. | 4.84% | 301,946 | $51.7M | Add +1.0% |
| MSFT Microsoft Corp. | 3.64% | 145,914 | $38.9M | Add +0.5% |
| GOOGL Alphabet Inc. Class A | 3.06% | 172,961 | $32.7M | Add +0.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.60% | 231,559 | $27.8M | Add +3.7% |
| UNH Unitedhealth Group Inc. | 1.64% | 34,565 | $17.5M | Reduce -0.7% |
| GOOG Alphabet Inc. Class C | 1.55% | 95,402 | $16.5M | Reduce -2.5% |
| MA Mastercard Inc. Class A | 1.28% | 25,981 | $13.7M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 1.24% | 69,288 | $13.3M | Add +1.1% |
| VTI VG Morningstar TS MKT ETF-US | 1.23% | 45,540 | $13.2M | Add +2.9% |
| V Visa Inc. Class A | 1.19% | 40,325 | $12.7M | Add +1.3% |
| RSP Invesco S&P 500 Equal Weight | 1.18% | 72,070 | $12.6M | Add +37.5% |
| IVV iShares Core S&P 500 ETF | 1.10% | 19,929 | $11.7M | Add +2.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 1.02% | 26,462 | $10.9M | Add +1.1% |
| VOO Vanguard S&P 500 ETF | 0.99% | 19,550 | $10.5M | Add +3.9% |
| IWN iShares Russell 2000 Value E | 0.97% | 62,993 | $10.3M | Reduce -0.9% |
| NVDA Nvidia Corp. | 0.91% | 72,315 | $9.7M | Reduce -1.1% |
| GLDM SPDR Gold Minishares Trust | 0.82% | 169,050 | $8.8M | Add +2.9% |
| LLY Eli Lilly & Co. | 0.77% | 10,696 | $8.3M | Add +5.4% |
| META Meta Platforms Inc. Class A | 0.77% | 14,036 | $8.2M | Add +1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.71% | 13,025 | $7.6M | Add +7.9% |
| BLK BlackRock Inc. | 0.70% | 7,251 | $7.4M | Reduce -1.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.69% | 43,624 | $7.4M | Add +3.0% |
| VNQ Vanguard Real Estate ETF | 0.66% | 78,987 | $7.0M | Reduce -0.0% |
| JNJ Johnson & Johnson | 0.63% | 46,835 | $6.8M | Reduce -5.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.63% | 73,769 | $6.7M | Add +18.6% |
| BX Blackstone Inc. | 0.63% | 39,014 | $6.7M | Add +1.5% |
| AMGN Amgen Inc. | 0.61% | 25,009 | $6.5M | Add +2.9% |
| IWY iShares Russell Top 200 Grow | 0.56% | 25,474 | $6.0M | Reduce -1.0% |
| AVGO Broadcom Inc. | 0.55% | 25,523 | $5.9M | Add +3.0% |
| TSLA Tesla Inc. | 0.54% | 14,293 | $5.8M | Add +41.4% |
| EFA iShares MSCI Eafe ETF | 0.52% | 73,925 | $5.6M | Add +0.0% |
| IWO iShares Russell 2000 Growth | 0.52% | 19,274 | $5.5M | Reduce -1.1% |
| IWF iShares Russell 1000 Growth | 0.50% | 13,234 | $5.3M | Add +1.4% |
| COST Costco Wholesale Corp. | 0.49% | 5,676 | $5.2M | Reduce -0.3% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.48% | 31,984 | $5.2M | Add +2.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.48% | 20,184 | $5.1M | Add +3.8% |
| JEPI JPMorgan Equity Premium Inco | 0.48% | 88,623 | $5.1M | Add +10.6% |
| SBUX Starbucks Corp. | 0.46% | 54,430 | $5.0M | Reduce -1.2% |
| HD Home Depot Inc. | 0.46% | 12,729 | $5.0M | Reduce -1.7% |
| XOM Exxon Mobil Corp. | 0.44% | 43,702 | $4.7M | Reduce -2.7% |
| WMT Walmart Inc. | 0.44% | 51,846 | $4.7M | Add +7.8% |
| IJR iShares Core S&P Small-Cap E | 0.44% | 40,549 | $4.7M | Add +105.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.42% | 102,155 | $4.5M | Reduce -0.9% |
| IWB iShares Russell 1000 ETF | 0.41% | 13,544 | $4.4M | No change |
| GLD SPDR Gold Shares | 0.40% | 17,589 | $4.3M | Add +3.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.39% | 59,921 | $4.2M | Add +3.8% |
| EQIX Equinix Inc. | 0.39% | 4,420 | $4.2M | Add +38.1% |
| FVD First Trust Value Line DVD | 0.39% | 95,218 | $4.2M | Reduce -1.2% |
| CRM Salesforce Inc. | 0.38% | 28,649 | $4.0M | Reduce -1.2% |
| IWX iShares Russell Top 200 Valu | 0.37% | 50,179 | $4.0M | Reduce -0.9% |
| IJH iShares Core S&P Midcap ETF | 0.37% | 62,766 | $3.9M | Add +5.6% |
| ABBV Abbvie Inc. | 0.36% | 21,792 | $3.9M | Reduce -2.4% |
| IVE iShares S&P 500 Value ETF | 0.36% | 20,039 | $3.8M | Add +0.3% |
| PG The Procter & Gamble Co. | 0.35% | 22,330 | $3.7M | Add +1.6% |
| HELO JPMorgan Hedged Equity ETF | 0.35% | 60,336 | $3.7M | Add +12.5% |
| IVW iShares S&P 500 Growth ETF | 0.34% | 36,250 | $3.7M | Reduce -0.1% |
| JAAA Janus Henderson Aaa Clo ETF | 0.34% | 72,016 | $3.7M | Add +22.1% |
| IWD iShares Russell 1000 Value E | 0.34% | 19,485 | $3.6M | Add +0.2% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.34% | 10,540 | $3.6M | Add +7.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.33% | 6,822 | $3.5M | Add +56.2% |
| ZION Zions Bancorp NA | 0.32% | 62,928 | $3.4M | Reduce -1.1% |
| VIG Vanguard Dividend Apprec ETF | 0.31% | 16,815 | $3.3M | Add +8.4% |
| SHY iShares 1-3 Year Treasury Bo | 0.30% | 39,687 | $3.3M | Add +0.2% |
| HON Honeywell International Inc. | 0.30% | 14,318 | $3.2M | Reduce -0.2% |
| MRK Merck & Co. Inc. | 0.30% | 32,385 | $3.2M | Add +11.8% |
| IWS iShares Russell Mid-Cap Valu | 0.29% | 23,644 | $3.1M | Reduce -1.1% |
| AMT American Tower Corp. | 0.29% | 16,638 | $3.1M | Reduce -7.1% |
| ORCL Oracle Corp. | 0.29% | 18,303 | $3.0M | Reduce -3.3% |
| ABT Abbott Laboratories | 0.28% | 26,399 | $3.0M | Reduce -0.6% |
| DLR Digital Realty Trust Inc. | 0.27% | 16,561 | $2.9M | Add +53.7% |
| DGRO iShares Core Dividend Growth | 0.27% | 46,599 | $2.9M | Add +4.0% |
| FISV Fiserv Inc. | 0.27% | 13,899 | $2.9M | Reduce -1.6% |
| APO Apollo Global Management Inc. | 0.25% | 15,987 | $2.6M | Reduce -1.0% |
| CVX Chevron Corp. | 0.25% | 18,167 | $2.6M | Add +0.8% |
| TXRH Texas Roadhouse Inc. | 0.24% | 14,361 | $2.6M | Reduce -0.9% |
| REGN Regeneron Pharmaceuticals | 0.24% | 3,612 | $2.6M | Reduce -1.4% |
| JMBS Janus Henderson Mortg Backed | 0.24% | 57,015 | $2.5M | Add +15.5% |
| MKL Markel Group Inc. | 0.23% | 1,428 | $2.5M | No change |
| SYK Stryker Corp. | 0.23% | 6,693 | $2.4M | Reduce -2.9% |
| NFLX Netflix Inc. | 0.22% | 19,270 | $2.4M | Add +3.8% |
| LOW Lowe's Cos Inc. | 0.22% | 9,600 | $2.4M | Reduce -0.9% |
| PEP Pepsico Inc. | 0.22% | 15,436 | $2.3M | Reduce -26.0% |
| IWP iShares Russell Mid-Cap Grow | 0.22% | 18,457 | $2.3M | Reduce -3.9% |
| CMG Chipotle Mexican Grill Inc. | 0.21% | 37,979 | $2.3M | Add +4.3% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 18,644 | $2.3M | Reduce -0.9% |
| ICF iShares Select U.S. REIT ETF | 0.21% | 36,473 | $2.2M | Reduce -0.7% |
| VYM Vanguard High DVD Yield ETF | 0.20% | 17,143 | $2.2M | Add +0.4% |
| NKE Nike Inc. Class B | 0.20% | 28,637 | $2.2M | Reduce -8.0% |
| GS Goldman Sachs Group Inc. | 0.20% | 3,710 | $2.1M | Add +20.8% |
| DHR Danaher Corp. | 0.19% | 9,052 | $2.1M | Reduce -1.1% |
| CEG Constellation Energy | 0.19% | 9,037 | $2.0M | Add +0.7% |
| VICR Vicor Corp. | 0.19% | 41,511 | $2.0M | Reduce -3.7% |
| LULU Lululemon Athletica Inc. | 0.19% | 5,200 | $2.0M | Reduce -14.7% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.18% | 17,255 | $2.0M | Reduce -17.0% |
| TMUS T-Mobile US Inc. | 0.18% | 8,740 | $1.9M | Add +5.4% |
| NOW ServiceNow Inc. | 0.18% | 1,815 | $1.9M | Reduce -2.6% |
| CSCO Cisco Systems Inc. | 0.18% | 31,793 | $1.9M | Reduce -2.4% |
| UNP Union Pacific Corp. | 0.17% | 7,882 | $1.8M | Reduce -0.8% |
Options reported separately and not counted above: QQQ puts ($204K), SPY puts ($176K), ONON calls ($82K), TSLA puts ($81K), NVDA puts ($67K), DIS puts ($56K), AAPL puts ($50K), MSFT puts ($42K), GOOG puts ($19K), EA calls ($15K).
Other holdings (3): bonds, preferreds, convertibles and warrants · $13K (not counted above)
Lines left out (1) · $1 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| EE Excelerate Energy Inc. Class A | CL A COM | 0 | $1 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $1.1B.
Portfolio Sells Q3 2024 → Q4 2024
| UNH Unitedhealth Group Inc. | Reduce -0.7% | 1.64% | −0.37 |
| JNJ Johnson & Johnson | Reduce -5.1% | 0.63% | −0.16 |
| REGN Regeneron Pharmaceuticals | Reduce -1.4% | 0.24% | −0.14 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.13 |
| PEP Pepsico Inc. | Reduce -26.0% | 0.22% | −0.13 |
| AMT American Tower Corp. | Reduce -7.1% | 0.29% | −0.13 |
| BDX Becton Dickinson and Co. | Reduce -75.7% | 0.03% | −0.10 |
| VNQ Vanguard Real Estate ETF | Reduce -0.0% | 0.66% | −0.10 |
| MDLZ Mondelez International Inc. Class A | Reduce -68.8% | 0.03% | −0.10 |
| CCI Crown Castle Inc. | Reduce -77.0% | 0.02% | −0.09 |
| YORW York Water Co. | Reduce -59.6% | 0.04% | −0.09 |
| AMD Advanced Micro Devices | Reduce -46.4% | 0.05% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -2.7% | 0.44% | −0.08 |
| IWN iShares Russell 2000 Value E | Reduce -0.9% | 0.97% | −0.08 |
| PFE Pfizer Inc. | Reduce -62.9% | 0.04% | −0.08 |
| ABBV Abbvie Inc. | Reduce -2.4% | 0.36% | −0.07 |
| PLD Prologis Inc. | Reduce -25.8% | 0.10% | −0.07 |
| NKE Nike Inc. Class B | Reduce -8.0% | 0.20% | −0.07 |
| SBUX Starbucks Corp. | Reduce -1.2% | 0.46% | −0.07 |
| DHR Danaher Corp. | Reduce -1.1% | 0.19% | −0.06 |
| HD Home Depot Inc. | Reduce -1.7% | 0.46% | −0.05 |
| ZTS Zoetis Inc. | Reduce -17.4% | 0.10% | −0.05 |
| ELV Elevance Health Inc. | Reduce -20.4% | 0.05% | −0.05 |
| FVD First Trust Value Line DVD | Reduce -1.2% | 0.39% | −0.04 |
| ADBE Adobe Inc. | Reduce -43.0% | 0.04% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -38.8% | 0.04% | −0.04 |
| TROW T Rowe Price Group Inc. | Reduce -17.0% | 0.18% | −0.04 |
| UBER Uber Technologies Inc. | Reduce -11.6% | 0.08% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -0.0% | 0.14% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -0.9% | 0.22% | −0.04 |
| NEM Newmont Corp. | Reduce -2.8% | 0.07% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -7.8% | 0.13% | −0.04 |
| SLB SLB Ltd. | Reduce -39.5% | 0.04% | −0.04 |
| IWX iShares Russell Top 200 Valu | Reduce -0.9% | 0.37% | −0.04 |
| ARE Alexandria Real Estate Equit | Reduce -93.5% | 0.00% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -10.9% | 0.11% | −0.03 |
| ICF iShares Select U.S. REIT ETF | Reduce -0.7% | 0.21% | −0.03 |
| ORCL Oracle Corp. | Reduce -3.3% | 0.29% | −0.03 |
| COP Conocophillips | Reduce -21.9% | 0.07% | −0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -14.3% | 0.07% | −0.03 |
| OXY Occidental Petroleum Corp. | Reduce -66.6% | 0.01% | −0.03 |
| NOC Northrop Grumman Corp. | Reduce -7.8% | 0.10% | −0.03 |
| IWO iShares Russell 2000 Growth | Reduce -1.1% | 0.52% | −0.03 |
| MDT Medtronic PLC | Reduce -9.4% | 0.09% | −0.03 |
| IWS iShares Russell Mid-Cap Valu | Reduce -1.1% | 0.29% | −0.03 |
| UNP Union Pacific Corp. | Reduce -0.8% | 0.17% | −0.03 |
| NEOG Neogen Corp. | Reduce -96.7% | 0.00% | −0.02 |
| KO The Coca-Cola Co. | Reduce -3.6% | 0.09% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -8.0% | 0.16% | −0.02 |
| XBI SS SPDR S&P Biotech ETF | Reduce -23.4% | 0.05% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| AMZN Amazon.com Inc. | Add +1.0% | 4.84% | +0.56 |
| TSLA Tesla Inc. | Add +41.4% | 0.54% | +0.28 |
| RSP Invesco S&P 500 Equal Weight | Add +37.5% | 1.18% | +0.25 |
| GOOGL Alphabet Inc. Class A | Add +0.8% | 3.06% | +0.25 |
| IJR iShares Core S&P Small-Cap E | Add +105.0% | 0.44% | +0.21 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.7% | 2.60% | +0.19 |
| AVGO Broadcom Inc. | Add +3.0% | 0.55% | +0.13 |
| QQQ Invesco QQQ Trust Series 1 | Add +56.2% | 0.33% | +0.12 |
| V Visa Inc. Class A | Add +1.3% | 1.19% | +0.11 |
| EQIX Equinix Inc. | Add +38.1% | 0.39% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +1.1% | 1.24% | +0.11 |
| DLR Digital Realty Trust Inc. | Add +53.7% | 0.27% | +0.10 |
| NFLX Netflix Inc. | Add +3.8% | 0.22% | +0.08 |
| XMHQ Invesco S&P Midcap Qual ETF | Add +278.3% | 0.12% | +0.08 |
| IBIT iShares Bitcoin Trust ETF | Add +53.8% | 0.15% | +0.08 |
| HGER Harbor Commodity All Weather | Add +470.7% | 0.10% | +0.08 |
| ONON On Holding AG Class A | New | 0.08% | +0.08 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +18.6% | 0.63% | +0.07 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +7.1% | 0.34% | +0.07 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +77.3% | 0.16% | +0.06 |
| PDI PIMCO Dynamic Income Fund | Add +385.0% | 0.08% | +0.06 |
| BNY Bank of New York Mellon Corp. | Add +1956.0% | 0.06% | +0.06 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +70.2% | 0.14% | +0.06 |
| WMT Walmart Inc. | Add +7.8% | 0.44% | +0.06 |
| QUS SS SPDR MSCI U Stratfact ETF | Add +54.7% | 0.16% | +0.05 |
| BX Blackstone Inc. | Add +1.5% | 0.63% | +0.05 |
| GS Goldman Sachs Group Inc. | Add +20.8% | 0.20% | +0.05 |
| IBDT iShares Ibonds Dec 2028 ETF | Add +2551.4% | 0.05% | +0.05 |
| JAAA Janus Henderson Aaa Clo ETF | Add +22.1% | 0.34% | +0.05 |
| VCRB Vanguard Core Bond ETF | Add +646.6% | 0.05% | +0.04 |
| VEU Vanguard Ftse All-World Ex-U | Add +103.3% | 0.09% | +0.04 |
| WDAY Workday Inc. Class A | Add +952.6% | 0.04% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | Add +106.1% | 0.05% | +0.03 |
| SPGI S&P Global Inc. | Add +71.3% | 0.10% | +0.03 |
| CGCB Cap Group Core Bond | Add +602.4% | 0.04% | +0.03 |
| LDOS Leidos Holdings Inc. | Add +3500.0% | 0.03% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +7.9% | 0.71% | +0.03 |
| VRT Vertiv Holdings Co. Class A | Add +163.0% | 0.05% | +0.03 |
| WFC Wells Fargo & Co. | Add +30.5% | 0.08% | +0.03 |
| HELO JPMorgan Hedged Equity ETF | Add +12.5% | 0.35% | +0.03 |
| HOOD Robinhood Markets Inc. Class A | New | 0.03% | +0.03 |
| TEAM Atlassian Corp. Class A | Add +1878.3% | 0.03% | +0.03 |
| POOL Pool Corp. | New | 0.03% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.1% | 1.02% | +0.02 |
| JPST JPMorgan Ultra-Short Income | Add +176.3% | 0.03% | +0.02 |
| IBDR iShares Ibonds Dec 2026 Term | Add +21.4% | 0.14% | +0.02 |
| EW Edwards Lifesciences Corp. | Add +8.8% | 0.12% | +0.02 |
| NDAQ Nasdaq Inc. | Add +34.7% | 0.06% | +0.02 |
| NICE Nice Ltd. - Spon ADR | Add +122.3% | 0.03% | +0.02 |
| IWF iShares Russell 1000 Growth | Add +1.4% | 0.50% | +0.01 |
Options Activity Q3 2024 → Q4 2024
| QQQ Invesco QQQ Trust Series 1 | put | New | 400 | $204K |
| SPY SS SPDR S&P 500 ETF Trust-US | put | Reduce -57.1% | 300 | $176K |
| ONON On Holding AG Class A | call | New | 1,500 | $82K |
| GOOG Alphabet Inc. Class C | put | New | 100 | $19K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2024 → Q4 2024
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,306 | $1.4B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q1 2026 | 1,223 | $1.3B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q4 2025 | 1,219 | $1.3B | MAR, AAPL, GOOGL, AMZN, MSFT |
| Q3 2025 | 1,165 | $1.2B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q2 2025 | 1,168 | $1.1B | MAR, AAPL, AMZN, MSFT, BRK.B |
| Q1 2025 | 1,169 | $1.0B | MAR, AAPL, AMZN, MSFT, BRK.B |
| Q4 2024 | 1,131 | $1.1B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q3 2024 | 1,140 | $1.0B | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q2 2024 | 1,298 | $957.8M | MAR, AAPL, AMZN, MSFT, GOOGL |
| Q1 2024 | 1,323 | $956.6M | MAR, AAPL, AMZN, MSFT, GOOGL |