Highland Financial Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 30, 2025), Highland Financial Advisors, LLC reported 57 stock positions worth $288.7 million. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 11.1% of the portfolio, followed by Invesco Nasdaq 100 ETF (QQQM, 9.2%) and Avantis U.S. Equity ETF (AVUS, 9.2%). Compared with Q3 2024, it opened 7 new positions, sold out of 2, added to 28 and reduced 9. The biggest buy was a new position in Eli Lilly (LLY) and the biggest sale Vanguard High DVD Yield ETF (VYM, shares −50%).
- Most Recent 13F
- Q2 2026
- Location
- WAYNE, NJ
- CIK
- 0001939237
- Portfolio Value
- $288.7M (Q4 2024)
- SEC Filing
- 0001939237-25-000002 ↗ filed Jan 30, 2025
Holdings Value
Holdings 57 stocks · $288.7M
| SPYM Ste STR SPDR PT S&P 500 ETF | 11.08% | 464,004 | $32.0M | Add +1.7% |
| QQQM Invesco Nasdaq 100 ETF | 9.24% | 126,679 | $26.7M | Reduce -0.3% |
| AVUS Avantis U.S. Equity ETF | 9.18% | 273,440 | $26.5M | Add +3.2% |
| DFAU Dimensional US Core Equity M | 8.92% | 636,277 | $25.8M | Add +1.9% |
| VONG Vanguard Russell 1000 Growth | 7.75% | 216,517 | $22.4M | Reduce -0.8% |
| AVDE Avantis International Equity | 6.94% | 326,231 | $20.0M | Add +5.0% |
| AVIG Avantis Core Fixed Income | 6.92% | 492,112 | $20.0M | Add +3.6% |
| AVUV Avantis US Small Cap Value | 5.47% | 163,568 | $15.8M | Add +2.0% |
| GINN Goldman Sachs Innovate Eqty | 5.12% | 240,051 | $14.8M | Add +0.7% |
| IWF iShares Russell 1000 Growth | 3.84% | 27,583 | $11.1M | Reduce -1.7% |
| SGOV iShares 0-3 Month Treasury B | 3.46% | 99,629 | $10.0M | Add +0.9% |
| VTI VG Morningstar TS MKT ETF-US | 2.56% | 25,462 | $7.4M | Reduce -1.6% |
| IAU iShares Gold Trust | 2.45% | 142,921 | $7.1M | Reduce -3.2% |
| AVSU Avantis Resp US Equity ETF | 2.29% | 100,039 | $6.6M | Add +4.1% |
| AVEM Avantis Emerging Markets Eq | 1.98% | 97,352 | $5.7M | Add +3.1% |
| XCEM Columbia Em Core Ex-China | 1.56% | 151,944 | $4.5M | Add +6.8% |
| SCHG Schwab US Large-Cap Growth | 1.23% | 127,056 | $3.5M | No change |
| SMIN iShares MSCI India Small-Cap | 0.83% | 31,200 | $2.4M | Add +7.6% |
| VYM Vanguard High DVD Yield ETF | 0.81% | 18,369 | $2.3M | Reduce -50.0% |
| MEAR Ishrs Short Mat Muni Act ETF | 0.69% | 39,795 | $2.0M | Add +0.1% |
| FBTC Fidelity Wise Origin Bitcoin | 0.64% | 22,803 | $1.9M | Reduce -15.2% |
| AVSD Avantis Reps Intern Equi ETF | 0.62% | 32,156 | $1.8M | Add +0.6% |
| JPM JPMorgan Chase & Co. | 0.60% | 7,274 | $1.7M | Add +4.1% |
| AAPL Apple Inc. | 0.60% | 6,884 | $1.7M | Add +10.7% |
| IEFA iShares Core MSCI Eafe ETF | 0.50% | 20,727 | $1.5M | Reduce -5.5% |
| AMZN Amazon.com Inc. | 0.45% | 5,971 | $1.3M | Add +33.0% |
| AVSE Avantis Resp Emerg MKTS Eq-E | 0.32% | 18,340 | $925K | Add +1.4% |
| LLY Eli Lilly & Co. | 0.27% | 1,026 | $792K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 1,578 | $715K | Add +178.3% |
| DFAE Dimensional Emerging Core Eq | 0.22% | 25,014 | $635K | No change |
| TSLA Tesla Inc. | 0.21% | 1,515 | $612K | New |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.21% | 6,944 | $606K | Reduce -1.9% |
| MSFT Microsoft Corp. | 0.18% | 1,253 | $528K | Add +60.9% |
| V Visa Inc. Class A | 0.18% | 1,636 | $517K | Add +72.4% |
| XVV iShares ESG Select Screened | 0.18% | 11,205 | $508K | Add +10.3% |
| DFAC Dimensional US Core Equity 2 | 0.17% | 14,254 | $493K | No change |
| USXF iShares ESG Advance MSCI USA | 0.17% | 9,828 | $489K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.16% | 2,763 | $468K | Add +2.1% |
| META Meta Platforms Inc. Class A | 0.15% | 740 | $433K | No change |
| IVV iShares Core S&P 500 ETF | 0.14% | 684 | $403K | Add +22.4% |
| EAGG iShares ESG Aware US Aggrega | 0.10% | 6,389 | $297K | Add +1.2% |
| NVDA Nvidia Corp. | 0.10% | 2,098 | $282K | New |
| ESML iShares ESG Aware MSCI USA S | 0.09% | 6,268 | $264K | Add +5.5% |
| IBDR iShares Ibonds Dec 2026 Term | 0.09% | 10,575 | $255K | No change |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | 0.09% | 10,606 | $254K | No change |
| IBDT iShares Ibonds Dec 2028 ETF | 0.09% | 10,162 | $253K | No change |
| IBDU iShares Ibonds Dec 2029 Term | 0.09% | 11,110 | $253K | No change |
| IBTG iShares Ibonds Dec 2026 Term | 0.09% | 11,027 | $252K | No change |
| IBTH iShares Ibonds Dec 2027 Term | 0.09% | 11,306 | $251K | No change |
| IBTI iShares Ibonds Dec 2028 Term | 0.09% | 11,430 | $250K | No change |
| IBTJ iShares Ibonds Dec 2029 Term | 0.09% | 11,698 | $249K | No change |
| VGT Vanguard Info Tech ETF | 0.08% | 392 | $244K | Add +11.1% |
| PRF Invesco Rafi US 1000 ETF | 0.08% | 6,009 | $242K | New |
| DFSV Dimensional US Small Cap Val | 0.08% | 7,771 | $239K | New |
| SDG Ish MSCI Glob Sust Deve Goal | 0.08% | 3,046 | $218K | Add +6.8% |
| GOOG Alphabet Inc. Class C | 0.07% | 1,069 | $204K | New |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 391 | $200K | New |
Portfolio Sells Q3 2024 → Q4 2024
| VYM Vanguard High DVD Yield ETF | Reduce -50.0% | 0.81% | −0.86 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.19 |
| IAU iShares Gold Trust | Reduce -3.2% | 2.45% | −0.16 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -5.5% | 0.50% | −0.10 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.6% | 2.56% | −0.05 |
| GRAYSCALE ETHEREUM MINI TR E | Sold out | 0.00% | −0.02 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -1.9% | 0.21% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -1.7% | 3.84% | +0.09 |
| FBTC Fidelity Wise Origin Bitcoin | Reduce -15.2% | 0.64% | +0.11 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -0.3% | 9.24% | +0.17 |
| VONG Vanguard Russell 1000 Growth | Reduce -0.8% | 7.75% | +0.26 |
Portfolio Buys Q3 2024 → Q4 2024
| LLY Eli Lilly & Co. | New | 0.27% | +0.27 |
| AVUS Avantis U.S. Equity ETF | Add +3.2% | 9.18% | +0.22 |
| TSLA Tesla Inc. | New | 0.21% | +0.21 |
| AMZN Amazon.com Inc. | Add +33.0% | 0.45% | +0.16 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +178.3% | 0.25% | +0.15 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +1.7% | 11.08% | +0.14 |
| DFAU Dimensional US Core Equity M | Add +1.9% | 8.92% | +0.11 |
| NVDA Nvidia Corp. | New | 0.10% | +0.10 |
| V Visa Inc. Class A | Add +72.4% | 0.18% | +0.09 |
| PRF Invesco Rafi US 1000 ETF | New | 0.08% | +0.08 |
| DFSV Dimensional US Small Cap Val | New | 0.08% | +0.08 |
| AAPL Apple Inc. | Add +10.7% | 0.60% | +0.08 |
| JPM JPMorgan Chase & Co. | Add +4.1% | 0.60% | +0.08 |
| GOOG Alphabet Inc. Class C | New | 0.07% | +0.07 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.07% | +0.07 |
| MSFT Microsoft Corp. | Add +60.9% | 0.18% | +0.06 |
| AVSU Avantis Resp US Equity ETF | Add +4.1% | 2.29% | +0.06 |
| IVV iShares Core S&P 500 ETF | Add +22.4% | 0.14% | +0.03 |
| XVV iShares ESG Select Screened | Add +10.3% | 0.18% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +11.1% | 0.08% | +0.01 |
| ESML iShares ESG Aware MSCI USA S | Add +5.5% | 0.09% | +0.00 |
| AVUV Avantis US Small Cap Value | Add +2.0% | 5.47% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.1% | 0.16% | −0.01 |
| EAGG iShares ESG Aware US Aggrega | Add +1.2% | 0.10% | −0.01 |
| SDG Ish MSCI Glob Sust Deve Goal | Add +6.8% | 0.08% | −0.01 |
| MEAR Ishrs Short Mat Muni Act ETF | Add +0.1% | 0.69% | −0.02 |
| AVSE Avantis Resp Emerg MKTS Eq-E | Add +1.4% | 0.32% | −0.04 |
| GINN Goldman Sachs Innovate Eqty | Add +0.7% | 5.12% | −0.05 |
| SMIN iShares MSCI India Small-Cap | Add +7.6% | 0.83% | −0.06 |
| AVSD Avantis Reps Intern Equi ETF | Add +0.6% | 0.62% | −0.07 |
| SGOV iShares 0-3 Month Treasury B | Add +0.9% | 3.46% | −0.07 |
| XCEM Columbia Em Core Ex-China | Add +6.8% | 1.56% | −0.09 |
| AVEM Avantis Emerging Markets Eq | Add +3.1% | 1.98% | −0.19 |
| AVIG Avantis Core Fixed Income | Add +3.6% | 6.92% | −0.26 |
| AVDE Avantis International Equity | Add +5.0% | 6.94% | −0.46 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 73 | $454.6M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q1 2026 | 67 | $378.7M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q4 2025 | 66 | $360.7M | SPYM, QQQM, DFAU, AVUS, VONG |
| Q3 2025 | 58 | $348.8M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q2 2025 | 54 | $311.5M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q1 2025 | 53 | $279.6M | SPYM, AVUS, DFAU, QQQM, AVIG |
| Q4 2024 | 57 | $288.7M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q3 2024 | 52 | $281.4M | SPYM, QQQM, AVUS, DFAU, VONG |
| Q2 2024 | 54 | $268.9M | SPYM, AVUS, DFAU, VONG, QQQM |
| Q1 2024 | 54 | $249.9M | VYM, SPYM, VONG, AVUS, DFAU |