Investment Advisory Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 25, 2025), Investment Advisory Group, LLC reported 174 stock positions worth $330.2 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 7.2% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.9%) and Dimensional US Core Equity 2 (DFAC, 6.3%). Compared with Q1 2025, it opened 12 new positions, sold out of 6, added to 90 and reduced 42. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +2%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- HANOVER, MA
- CIK
- 0001910273
- Portfolio Value
- $330.2M (Q2 2025)
- SEC Filing
- 0001951757-25-000952 ↗ filed Jul 25, 2025
Holdings Value
Holdings 174 stocks · $330.2M
| VUG Vanguard Mrngstar GR ETF-Sui | 7.24% | 54,539 | $23.9M | Add +2.5% |
| VYM Vanguard High DVD Yield ETF | 6.88% | 170,427 | $22.7M | Add +5.5% |
| DFAC Dimensional US Core Equity 2 | 6.30% | 580,020 | $20.8M | Add +2.2% |
| IVV iShares Core S&P 500 ETF | 4.13% | 21,944 | $13.6M | Add +4.1% |
| IJR iShares Core S&P Small-Cap E | 3.89% | 117,525 | $12.8M | Reduce -0.1% |
| DFUS Dimensional US Eq MKT ETF | 3.26% | 160,626 | $10.8M | Add +6.2% |
| IVW iShares S&P 500 Growth ETF | 2.62% | 78,634 | $8.7M | Add +4.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.18% | 40,808 | $7.2M | Add +3.1% |
| AOM iShares Core 40/60 Moderate | 1.96% | 140,861 | $6.5M | Add +3.5% |
| AAPL Apple Inc. | 1.95% | 31,340 | $6.4M | Reduce -1.9% |
| USMV iShares MSCI USA Min Vol Fac | 1.94% | 68,268 | $6.4M | Reduce -0.5% |
| MSFT Microsoft Corp. | 1.77% | 11,745 | $5.8M | Add +3.9% |
| ITOT iShares Core S&P Total U.S. | 1.70% | 41,648 | $5.6M | Add +0.8% |
| AOK iShares Core 30/70 Conservat | 1.68% | 141,643 | $5.5M | Reduce -2.0% |
| AMZN Amazon.com Inc. | 1.68% | 25,216 | $5.5M | Add +0.6% |
| VIG Vanguard Dividend Apprec ETF | 1.67% | 26,997 | $5.5M | No change |
| DFAX Dimensional World Ex US Core | 1.56% | 175,613 | $5.2M | Add +0.4% |
| IJH iShares Core S&P Midcap ETF | 1.47% | 78,276 | $4.9M | Add +9.8% |
| DFUV Dimensional US Marketwide Va | 1.26% | 98,192 | $4.2M | No change |
| VYMI Vanguard Int High DVD YLD Inc. | 1.22% | 50,203 | $4.0M | Add +0.3% |
| VTI VG Morningstar TS MKT ETF-US | 1.18% | 12,805 | $3.9M | Add +6.0% |
| IVE iShares S&P 500 Value ETF | 1.07% | 18,057 | $3.5M | Add +0.7% |
| IGSB iShares 1-5Y Inv Grade Corp. | 1.04% | 64,851 | $3.4M | Add +13.4% |
| PG The Procter & Gamble Co. | 1.00% | 20,811 | $3.3M | Add +1.4% |
| DFAS Dimensional US Small Cap ETF | 0.99% | 51,373 | $3.3M | Reduce -5.0% |
| FBND Fidelity Total Bond ETF | 0.97% | 69,846 | $3.2M | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.96% | 5,726 | $3.2M | Add +0.3% |
| SCHD Schwab US DVD Equity ETF | 0.95% | 118,634 | $3.1M | Add +11.9% |
| VOO Vanguard S&P 500 ETF | 0.91% | 5,287 | $3.0M | Add +2.8% |
| DCOR Dimensional US Core Eq 1 ETF | 0.89% | 43,982 | $2.9M | Add +24.7% |
| SHY iShares 1-3 Year Treasury Bo | 0.87% | 34,497 | $2.9M | Add +1.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.84% | 11,705 | $2.8M | Add +0.1% |
| VGSH Vanguard Short-Term Treasury | 0.82% | 45,884 | $2.7M | Add +0.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.79% | 56,348 | $2.6M | Reduce -0.1% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.76% | 51,602 | $2.5M | Add +2.6% |
| IEFA iShares Core MSCI Eafe ETF | 0.71% | 28,000 | $2.3M | Reduce -1.4% |
| NVDA Nvidia Corp. | 0.68% | 14,154 | $2.2M | Add +6.3% |
| IWF iShares Russell 1000 Growth | 0.66% | 5,126 | $2.2M | Reduce -0.6% |
| META Meta Platforms Inc. Class A | 0.65% | 2,911 | $2.1M | Reduce -2.9% |
| HDV iShares Core High Dividend E | 0.65% | 18,207 | $2.1M | Add +0.4% |
| BND Vanguard Total Bond Market | 0.64% | 28,687 | $2.1M | Add +12.4% |
| VPLS Vanguard Core-Plus Bond ETF | 0.62% | 26,114 | $2.0M | Add +23.3% |
| MDY State Street SPDR S&P Midcap | 0.59% | 3,445 | $2.0M | Reduce -0.7% |
| TSLA Tesla Inc. | 0.58% | 6,039 | $1.9M | Add +1.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.55% | 22,842 | $1.8M | Add +18.9% |
| DVY iShares Select Dividend ETF | 0.55% | 13,634 | $1.8M | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.55% | 3,717 | $1.8M | Add +0.8% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.54% | 16,309 | $1.8M | Reduce -1.7% |
| VTHR Vanguard Russell 3000 | 0.49% | 5,978 | $1.6M | Reduce -0.9% |
| VXUS Vanguard Total Intl Stock | 0.48% | 22,745 | $1.6M | Add +6.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 2,524 | $1.6M | No change |
| VNQ Vanguard Real Estate ETF | 0.44% | 16,322 | $1.5M | Add +0.0% |
| O Realty Income Corp. | 0.44% | 25,230 | $1.5M | Reduce -1.1% |
| IYW iShares Ustechnology ETF | 0.42% | 8,031 | $1.4M | Add +3.8% |
| XOM Exxon Mobil Corp. | 0.42% | 12,737 | $1.4M | Add +2.2% |
| GOOG Alphabet Inc. Class C | 0.41% | 7,686 | $1.4M | Reduce -1.4% |
| DFIV Dimensional International Va | 0.40% | 31,169 | $1.3M | Add +19.2% |
| FELV Fidelity Enh LRG Cap Val ETF | 0.36% | 37,888 | $1.2M | Add +0.0% |
| JPM JPMorgan Chase & Co. | 0.36% | 4,112 | $1.2M | Reduce -12.2% |
| VEA Vanguard Ftse Developed ETF | 0.36% | 20,830 | $1.2M | Add +1.9% |
| VOOG Vanguard S&P 500 Growth ETF | 0.34% | 2,795 | $1.1M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 0.34% | 6,279 | $1.1M | Add +10.4% |
| IWD iShares Russell 1000 Value E | 0.32% | 5,519 | $1.1M | Add +0.6% |
| VWO Vanguard Ftse Emerging Marke | 0.31% | 21,027 | $1.0M | Reduce -4.2% |
| TPL Texas Pacific Land Corp. | 0.31% | 968 | $1.0M | Reduce -3.5% |
| QUAL iShares MSCI USA Quality Fac | 0.30% | 5,392 | $986K | Add +0.0% |
| GLD SPDR Gold Shares | 0.29% | 3,131 | $954K | Add +0.2% |
| XLF SS Financial Select Sector | 0.29% | 18,187 | $952K | Reduce -2.6% |
| DFAU Dimensional US Core Equity M | 0.29% | 22,416 | $950K | Add +0.7% |
| DFCF Dimensional Core Fixed Inc. | 0.29% | 22,303 | $943K | Add +0.8% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.28% | 17,953 | $917K | Reduce -6.4% |
| VGIT Vanguard Intermediate-Term T | 0.27% | 14,813 | $886K | Add +0.1% |
| DGRO iShares Core Dividend Growth | 0.27% | 13,706 | $876K | Add +0.1% |
| ABBV Abbvie Inc. | 0.26% | 4,695 | $871K | Add +6.6% |
| FBCG Fidelity Blue Chip Grow ETF | 0.26% | 17,722 | $855K | Reduce -1.0% |
| PFF iShares Preferred & Income S | 0.25% | 27,344 | $839K | Add +0.0% |
| AVLV Avantis US Large Cap Value | 0.25% | 12,084 | $824K | Add +11.6% |
| AGG iShares Core U.S. Aggregate | 0.25% | 8,172 | $811K | Add +1.1% |
| IWR iShares Russell Mid-Cap ETF | 0.24% | 8,642 | $795K | No change |
| DFSU Dimensional US Sus CORE1 ETF | 0.24% | 20,053 | $787K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.23% | 2,624 | $773K | Reduce -0.1% |
| PLD Prologis Inc. | 0.23% | 7,324 | $770K | Add +0.1% |
| DFIC Dimensional International Co. | 0.23% | 24,739 | $769K | Add +109.0% |
| JNJ Johnson & Johnson | 0.23% | 4,957 | $757K | Add +3.8% |
| WELL Welltower Inc. | 0.23% | 4,890 | $752K | Add +0.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 2,656 | $743K | Add +41.9% |
| XLP SS Consumer Staples Sel Sect | 0.22% | 9,127 | $739K | Reduce -2.0% |
| LLY Eli Lilly & Co. | 0.20% | 867 | $676K | Add +2.5% |
| MTUM iShares MSCI USA Momentum Fa | 0.20% | 2,788 | $670K | Add +0.0% |
| CMF iShares California Muni Bond | 0.19% | 11,400 | $635K | No change |
| VZ Verizon Communications Inc. | 0.18% | 14,069 | $609K | Reduce -4.7% |
| SDY SS SPDR S&P Dividend ETF | 0.18% | 4,460 | $605K | Reduce -3.4% |
| IXUS iShares Core Intl Stock ETF | 0.18% | 7,606 | $588K | Add +1.9% |
| AMGN Amgen Inc. | 0.17% | 2,058 | $575K | Reduce -0.4% |
| NOBL Proshares S&P 500 Dividend A | 0.17% | 5,578 | $562K | No change |
| WAT Waters Corp. | 0.17% | 1,602 | $559K | Add +0.1% |
| PYLD PIMCO Multisector Bond Actv | 0.17% | 20,865 | $554K | Add +20.9% |
| SCHF Schwab Intl Equity ETF | 0.17% | 25,006 | $553K | Add +25.1% |
| RTX RTX Corp. | 0.17% | 3,734 | $545K | Add +5.4% |
| T AT&T Inc. | 0.16% | 18,785 | $544K | Add +3.6% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $31K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| MARRIOTT VACATION WORLDW (VAC 0 01/15/26) | NOTE 1/1 · principal | 32,000 | $31K | New |
Total filed on the 13F, all lines: $330.3M.
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -1.9% | 1.95% | −0.43 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.1% | 3.89% | −0.23 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.5% | 1.94% | −0.21 |
| AOK iShares Core 30/70 Conservat | Reduce -2.0% | 1.68% | −0.14 |
| TPL Texas Pacific Land Corp. | Reduce -3.5% | 0.31% | −0.13 |
| BWX SS SPDR BB Intl Treasury BD | Sold out | 0.00% | −0.12 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.09 |
| DFAS Dimensional US Small Cap ETF | Reduce -5.0% | 0.99% | −0.09 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.08 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -0.1% | 0.79% | −0.08 |
| KO The Coca-Cola Co. | Sold out | 0.00% | −0.08 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.07 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -1.7% | 0.54% | −0.06 |
| O Realty Income Corp. | Reduce -1.1% | 0.44% | −0.05 |
| NEAR iShares SH Dba ETF Usd Inc. | Reduce -6.4% | 0.28% | −0.05 |
| AMGN Amgen Inc. | Reduce -0.4% | 0.17% | −0.04 |
| VZ Verizon Communications Inc. | Reduce -4.7% | 0.18% | −0.04 |
| XLP SS Consumer Staples Sel Sect | Reduce -2.0% | 0.22% | −0.03 |
| MDY State Street SPDR S&P Midcap | Reduce -0.7% | 0.59% | −0.03 |
| MA Mastercard Inc. Class A | Reduce -14.2% | 0.10% | −0.03 |
| SDY SS SPDR S&P Dividend ETF | Reduce -3.4% | 0.18% | −0.03 |
| CVX Chevron Corp. | Reduce -4.6% | 0.07% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -12.2% | 0.36% | −0.02 |
| XLF SS Financial Select Sector | Reduce -2.6% | 0.29% | −0.02 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -0.7% | 0.10% | −0.02 |
| VCIT Vanguard Int-Term Corporate | Reduce -1.9% | 0.16% | −0.02 |
| MO Altria Group Inc. | Reduce -2.1% | 0.11% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -4.2% | 0.31% | −0.02 |
| IEMG iShares Core MSCI Emerging | Reduce -20.0% | 0.07% | −0.02 |
| KORP American Century Diversified | Reduce -7.5% | 0.09% | −0.02 |
| IYR iShares US Real Estate ETF | Reduce -0.6% | 0.12% | −0.01 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -1.4% | 0.71% | −0.01 |
| MARRIOTT VACATION WORLDW (VAC 0 01/15/26) | Sold out | 0.00% | −0.01 |
| V Visa Inc. Class A | Reduce -0.1% | 0.11% | −0.01 |
| BIV Vanguard Intermediate-Term B | Reduce -3.6% | 0.07% | −0.01 |
| FLOT iShares Floating Rate Bond E | Reduce -2.2% | 0.07% | −0.01 |
| RGEN Repligen Corp. | Reduce -0.1% | 0.06% | −0.01 |
| GILD Gilead Sciences Inc. | Reduce -0.7% | 0.06% | −0.01 |
| AME Ametek Inc. | Reduce -0.1% | 0.15% | −0.01 |
| SYK Stryker Corp. | Reduce -3.4% | 0.08% | −0.01 |
| SCHG Schwab US Large-Cap Growth | Reduce -11.9% | 0.07% | −0.00 |
| VTHR Vanguard Russell 3000 | Reduce -0.9% | 0.49% | −0.00 |
| GOOG Alphabet Inc. Class C | Reduce -1.4% | 0.41% | +0.01 |
| DIS The Walt Disney Co. | Reduce -4.9% | 0.09% | +0.01 |
| IBM Intl Business Machines Corp. | Reduce -0.1% | 0.23% | +0.02 |
| FBCG Fidelity Blue Chip Grow ETF | Reduce -1.0% | 0.26% | +0.02 |
| IWF iShares Russell 1000 Growth | Reduce -0.6% | 0.66% | +0.04 |
| META Meta Platforms Inc. Class A | Reduce -2.9% | 0.65% | +0.07 |
Portfolio Buys Q1 2025 → Q2 2025
| VUG Vanguard Mrngstar GR ETF-Sui | Add +2.5% | 7.24% | +0.64 |
| MSFT Microsoft Corp. | Add +3.9% | 1.77% | +0.35 |
| IVW iShares S&P 500 Growth ETF | Add +4.3% | 2.62% | +0.28 |
| DFUS Dimensional US Eq MKT ETF | Add +6.2% | 3.26% | +0.20 |
| NVDA Nvidia Corp. | Add +6.3% | 0.68% | +0.19 |
| DCOR Dimensional US Core Eq 1 ETF | Add +24.7% | 0.89% | +0.17 |
| IVV iShares Core S&P 500 ETF | Add +4.1% | 4.13% | +0.16 |
| DFIC Dimensional International Co. | Add +109.0% | 0.23% | +0.12 |
| HELO JPMorgan Hedged Equity ETF | New | 0.11% | +0.11 |
| IHY Vaneck Int High Yield Bond | New | 0.11% | +0.11 |
| FDVV Fidelity High Dividend ETF | New | 0.10% | +0.10 |
| AXP American Express Co. | New | 0.09% | +0.09 |
| AMZN Amazon.com Inc. | Add +0.6% | 1.68% | +0.08 |
| IJH iShares Core S&P Midcap ETF | Add +9.8% | 1.47% | +0.08 |
| HON Honeywell International Inc. | New | 0.07% | +0.07 |
| GE General Electric | New | 0.07% | +0.07 |
| VTI VG Morningstar TS MKT ETF-US | Add +6.0% | 1.18% | +0.07 |
| IBIT iShares Bitcoin Trust ETF | New | 0.07% | +0.07 |
| PM Philip Morris International | New | 0.07% | +0.07 |
| TSLA Tesla Inc. | Add +1.6% | 0.58% | +0.07 |
| VPLS Vanguard Core-Plus Bond ETF | Add +23.3% | 0.62% | +0.07 |
| VMC Vulcan Materials Co. | New | 0.06% | +0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +41.9% | 0.23% | +0.06 |
| IWN iShares Russell 2000 Value E | New | 0.06% | +0.06 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.3% | 0.96% | +0.06 |
| AVSF Avantis Short-Term Fixed Inc. | New | 0.06% | +0.06 |
| EWX State Street SPDR S&P Emergi | New | 0.06% | +0.06 |
| DFIV Dimensional International Va | Add +19.2% | 0.40% | +0.06 |
| IYW iShares Ustechnology ETF | Add +3.8% | 0.42% | +0.06 |
| PLTR Palantir Technologies Inc. Class A | Add +6.2% | 0.14% | +0.05 |
| ORCL Oracle Corp. | Add +0.8% | 0.14% | +0.04 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +18.9% | 0.55% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +10.4% | 0.34% | +0.04 |
| SCHF Schwab Intl Equity ETF | Add +25.1% | 0.17% | +0.04 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +13.4% | 1.04% | +0.03 |
| VXUS Vanguard Total Intl Stock | Add +6.4% | 0.48% | +0.03 |
| DFAC Dimensional US Core Equity 2 | Add +2.2% | 6.30% | +0.03 |
| WMT Walmart Inc. | Add +20.7% | 0.16% | +0.03 |
| DFAX Dimensional World Ex US Core | Add +0.4% | 1.56% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +2.8% | 0.91% | +0.03 |
| VOOG Vanguard S&P 500 Growth ETF | Add +0.1% | 0.34% | +0.02 |
| WFC Wells Fargo & Co. | Add +25.1% | 0.10% | +0.02 |
| CSCO Cisco Systems Inc. | Add +13.9% | 0.13% | +0.02 |
| HD Home Depot Inc. | Add +32.9% | 0.11% | +0.02 |
| CGDV Cap Group Dividend Value | Add +18.5% | 0.11% | +0.02 |
| ITOT iShares Core S&P Total U.S. | Add +0.8% | 1.70% | +0.02 |
| PYLD PIMCO Multisector Bond Actv | Add +20.9% | 0.17% | +0.02 |
| MTUM iShares MSCI USA Momentum Fa | Add +0.0% | 0.20% | +0.01 |
| AVLV Avantis US Large Cap Value | Add +11.6% | 0.25% | +0.01 |
| BND Vanguard Total Bond Market | Add +12.4% | 0.64% | +0.01 |
Notes & Other Activity Q1 2025 → Q2 2025
| MARRIOTT VACATION WORLDW (VAC 0 01/15/26) | NOTE 1/1 · principal | New | 32,000 | $31K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 220 | $461.0M | VUG, VYM, DFAC, IVV, DFUS |
| Q1 2026 | 194 | $393.4M | VYM, VUG, DFAC, IVV, DFUS |
| Q4 2025 | 194 | $388.7M | VUG, VYM, DFAC, IVV, IJR |
| Q3 2025 | 189 | $367.7M | VUG, VYM, DFAC, IVV, IJR |
| Q2 2025 | 174 | $330.2M | VUG, VYM, DFAC, IVV, IJR |
| Q1 2025 | 168 | $298.9M | VYM, VUG, DFAC, IJR, IVV |
| Q4 2024 | 168 | $298.6M | VUG, VYM, DFAC, IJR, IVV |
| Q3 2024 | 168 | $288.2M | VYM, DFAC, VUG, IJR, IVV |
| Q2 2024 | 165 | $258.8M | DFAC, VUG, VYM, IJR, IVV |
| Q1 2024 | 158 | $241.9M | DFAC, VYM, VUG, IJR, IVV |