Investment Advisory Group, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 3, 2025), Investment Advisory Group, LLC reported 189 stock positions worth $367.7 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 7.5% of the portfolio, followed by Vanguard High DVD Yield ETF (VYM, 6.9%) and Dimensional US Core Equity 2 (DFAC, 6.1%). Compared with Q2 2025, it opened 17 new positions, sold out of 2, added to 81 and reduced 51. The biggest buy was Apple (AAPL, shares +2%) and the biggest sale Amazon.com (AMZN, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- HANOVER, MA
- CIK
- 0001910273
- Portfolio Value
- $367.7M (Q3 2025)
- SEC Filing
- 0001951757-25-001244 ↗ filed Nov 3, 2025
Holdings Value
Holdings 189 stocks · $367.7M
| VUG Vanguard Mrngstar GR ETF-Sui | 7.48% | 57,320 | $27.5M | Add +5.1% |
| VYM Vanguard High DVD Yield ETF | 6.87% | 179,289 | $25.3M | Add +5.2% |
| DFAC Dimensional US Core Equity 2 | 6.13% | 583,935 | $22.5M | Add +0.7% |
| IVV iShares Core S&P 500 ETF | 4.17% | 22,922 | $15.3M | Add +4.5% |
| IJR iShares Core S&P Small-Cap E | 3.86% | 119,395 | $14.2M | Add +1.6% |
| DFUS Dimensional US Eq MKT ETF | 3.48% | 176,461 | $12.8M | Add +9.9% |
| IVW iShares S&P 500 Growth ETF | 2.72% | 82,959 | $10.0M | Add +5.5% |
| AAPL Apple Inc. | 2.22% | 31,994 | $8.1M | Add +2.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.06% | 40,685 | $7.6M | Reduce -0.3% |
| AOM iShares Core 40/60 Moderate | 1.82% | 140,634 | $6.7M | Reduce -0.2% |
| USMV iShares MSCI USA Min Vol Fac | 1.76% | 67,977 | $6.5M | Reduce -0.4% |
| MSFT Microsoft Corp. | 1.67% | 11,860 | $6.1M | Add +1.0% |
| ITOT iShares Core S&P Total U.S. | 1.67% | 42,140 | $6.1M | Add +1.2% |
| IJH iShares Core S&P Midcap ETF | 1.57% | 88,690 | $5.8M | Add +13.3% |
| VIG Vanguard Dividend Apprec ETF | 1.56% | 26,532 | $5.7M | Reduce -1.7% |
| AOK iShares Core 30/70 Conservat | 1.56% | 142,426 | $5.7M | Add +0.6% |
| DFAX Dimensional World Ex US Core | 1.50% | 175,830 | $5.5M | Add +0.1% |
| AMZN Amazon.com Inc. | 1.48% | 24,743 | $5.4M | Reduce -1.9% |
| VYMI Vanguard Int High DVD YLD Inc. | 1.30% | 56,329 | $4.8M | Add +12.2% |
| DFUV Dimensional US Marketwide Va | 1.19% | 98,192 | $4.4M | No change |
| VTI VG Morningstar TS MKT ETF-US | 1.16% | 12,945 | $4.2M | Add +1.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.01% | 6,191 | $3.7M | Add +8.1% |
| IVE iShares S&P 500 Value ETF | 1.00% | 17,846 | $3.7M | Reduce -1.2% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.99% | 68,458 | $3.6M | Add +5.6% |
| DCOR Dimensional US Core Eq 1 ETF | 0.98% | 50,042 | $3.6M | Add +13.8% |
| DFAS Dimensional US Small Cap ETF | 0.96% | 51,340 | $3.5M | Reduce -0.1% |
| VOO Vanguard S&P 500 ETF | 0.91% | 5,482 | $3.4M | Add +3.7% |
| FBND Fidelity Total Bond ETF | 0.89% | 70,882 | $3.3M | Add +1.5% |
| SCHD Schwab US DVD Equity ETF | 0.89% | 119,445 | $3.3M | Add +0.7% |
| PG The Procter & Gamble Co. | 0.86% | 20,601 | $3.2M | Reduce -1.0% |
| SHY iShares 1-3 Year Treasury Bo | 0.81% | 35,887 | $3.0M | Add +4.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.81% | 11,705 | $3.0M | No change |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.78% | 61,076 | $2.9M | Add +8.4% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.77% | 57,864 | $2.8M | Add +12.1% |
| TSLA Tesla Inc. | 0.74% | 6,129 | $2.7M | Add +1.5% |
| VGSH Vanguard Short-Term Treasury | 0.74% | 46,251 | $2.7M | Add +0.8% |
| NVDA Nvidia Corp. | 0.72% | 14,131 | $2.6M | Reduce -0.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.66% | 27,904 | $2.4M | Reduce -0.3% |
| IWF iShares Russell 1000 Growth | 0.66% | 5,154 | $2.4M | Add +0.6% |
| VPLS Vanguard Core-Plus Bond ETF | 0.65% | 30,545 | $2.4M | Add +17.0% |
| META Meta Platforms Inc. Class A | 0.62% | 3,116 | $2.3M | Add +7.0% |
| HDV iShares Core High Dividend E | 0.61% | 18,208 | $2.2M | Add +0.0% |
| BND Vanguard Total Bond Market | 0.61% | 29,977 | $2.2M | Add +4.5% |
| MDY State Street SPDR S&P Midcap | 0.60% | 3,671 | $2.2M | Add +6.6% |
| VNQ Vanguard Real Estate ETF | 0.57% | 22,904 | $2.1M | Add +40.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.56% | 25,607 | $2.0M | Add +12.1% |
| GOOG Alphabet Inc. Class C | 0.51% | 7,683 | $1.9M | Reduce -0.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.50% | 3,662 | $1.8M | Reduce -1.5% |
| DVY iShares Select Dividend ETF | 0.50% | 12,932 | $1.8M | Reduce -5.2% |
| VTHR Vanguard Russell 3000 | 0.48% | 6,033 | $1.8M | Add +0.9% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.48% | 15,839 | $1.8M | Reduce -2.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.45% | 2,493 | $1.7M | Reduce -1.2% |
| VXUS Vanguard Total Intl Stock | 0.45% | 22,555 | $1.7M | Reduce -0.8% |
| DFIV Dimensional International Va | 0.44% | 35,274 | $1.6M | Add +13.2% |
| IYW iShares Ustechnology ETF | 0.43% | 8,154 | $1.6M | Add +1.5% |
| GOOGL Alphabet Inc. Class A | 0.43% | 6,459 | $1.6M | Add +2.9% |
| O Realty Income Corp. | 0.41% | 24,856 | $1.5M | Reduce -1.5% |
| XOM Exxon Mobil Corp. | 0.39% | 12,570 | $1.4M | Reduce -1.3% |
| JPM JPMorgan Chase & Co. | 0.35% | 4,124 | $1.3M | Add +0.3% |
| VEA Vanguard Ftse Developed ETF | 0.35% | 21,700 | $1.3M | Add +4.2% |
| FELV Fidelity Enh LRG Cap Val ETF | 0.34% | 37,637 | $1.3M | Reduce -0.7% |
| AVLV Avantis US Large Cap Value | 0.34% | 17,377 | $1.3M | Add +43.8% |
| VOOG Vanguard S&P 500 Growth ETF | 0.33% | 2,798 | $1.2M | Add +0.1% |
| GLD SPDR Gold Shares | 0.31% | 3,221 | $1.1M | Add +2.9% |
| IWD iShares Russell 1000 Value E | 0.31% | 5,519 | $1.1M | No change |
| VWO Vanguard Ftse Emerging Marke | 0.30% | 20,281 | $1.1M | Reduce -3.5% |
| DFCF Dimensional Core Fixed Inc. | 0.30% | 25,628 | $1.1M | Add +14.9% |
| ABBV Abbvie Inc. | 0.30% | 4,695 | $1.1M | No change |
| DFIC Dimensional International Co. | 0.29% | 32,072 | $1.1M | Add +29.6% |
| QUAL iShares MSCI USA Quality Fac | 0.29% | 5,393 | $1.0M | Add +0.0% |
| VGIT Vanguard Intermediate-Term T | 0.28% | 17,440 | $1.0M | Add +17.7% |
| DFAU Dimensional US Core Equity M | 0.28% | 22,421 | $1.0M | Add +0.0% |
| XLF SS Financial Select Sector | 0.27% | 18,190 | $980K | Add +0.0% |
| AGG iShares Core U.S. Aggregate | 0.27% | 9,744 | $977K | Add +19.2% |
| FBCG Fidelity Blue Chip Grow ETF | 0.26% | 17,910 | $961K | Add +1.1% |
| DGRO iShares Core Dividend Growth | 0.25% | 13,728 | $935K | Add +0.2% |
| PFF iShares Preferred & Income S | 0.25% | 29,111 | $921K | Add +6.5% |
| NEAR iShares SH Dba ETF Usd Inc. | 0.25% | 17,853 | $916K | Reduce -0.6% |
| TPL Texas Pacific Land Corp. | 0.25% | 968 | $904K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.24% | 3,010 | $884K | Add +13.3% |
| JNJ Johnson & Johnson | 0.24% | 4,765 | $884K | Reduce -3.9% |
| WELL Welltower Inc. | 0.24% | 4,920 | $876K | Add +0.6% |
| DFSU Dimensional US Sus CORE1 ETF | 0.23% | 20,053 | $852K | No change |
| PLD Prologis Inc. | 0.23% | 7,324 | $839K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.21% | 7,843 | $757K | Reduce -9.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.20% | 2,595 | $732K | Reduce -1.1% |
| MTUM iShares MSCI USA Momentum Fa | 0.19% | 2,788 | $715K | No change |
| XLP SS Consumer Staples Sel Sect | 0.19% | 8,937 | $700K | Reduce -2.1% |
| PYLD PIMCO Multisector Bond Actv | 0.19% | 25,996 | $698K | Add +24.6% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.18% | 15,828 | $665K | Add +78.5% |
| RTX RTX Corp. | 0.18% | 3,949 | $661K | Add +5.8% |
| LLY Eli Lilly & Co. | 0.18% | 866 | $660K | Reduce -0.1% |
| SCHF Schwab Intl Equity ETF | 0.18% | 28,185 | $656K | Add +12.7% |
| CMF iShares California Muni Bond | 0.18% | 11,400 | $650K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.17% | 3,494 | $637K | Add +3.3% |
| IXUS iShares Core Intl Stock ETF | 0.17% | 7,656 | $632K | Add +0.7% |
| SDY SS SPDR S&P Dividend ETF | 0.17% | 4,460 | $625K | No change |
| AMGN Amgen Inc. | 0.16% | 2,058 | $581K | No change |
| NOBL Proshares S&P 500 Dividend A | 0.16% | 5,578 | $575K | No change |
| WMT Walmart Inc. | 0.16% | 5,558 | $573K | Add +0.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $31K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| MARRIOTT VACATION WORLDW (VAC 0 01/15/26) | NOTE 1/1 · principal | 32,000 | $31K | No change |
Total filed on the 13F, all lines: $367.7M.
Portfolio Sells Q2 2025 → Q3 2025
| AMZN Amazon.com Inc. | Reduce -1.9% | 1.48% | −0.20 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.4% | 1.76% | −0.18 |
| AOM iShares Core 40/60 Moderate | Reduce -0.2% | 1.82% | −0.14 |
| PG The Procter & Gamble Co. | Reduce -1.0% | 0.86% | −0.14 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.3% | 2.06% | −0.12 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.7% | 1.56% | −0.12 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.07 |
| IVE iShares S&P 500 Value ETF | Reduce -1.2% | 1.00% | −0.07 |
| PM Philip Morris International | Sold out | 0.00% | −0.07 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -2.9% | 0.48% | −0.06 |
| DVY iShares Select Dividend ETF | Reduce -5.2% | 0.50% | −0.05 |
| FTNT Fortinet Inc. | Reduce -0.1% | 0.12% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.5% | 0.50% | −0.05 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -0.3% | 0.66% | −0.05 |
| DFAS Dimensional US Small Cap ETF | Reduce -0.1% | 0.96% | −0.04 |
| IBM Intl Business Machines Corp. | Reduce -1.1% | 0.20% | −0.04 |
| IWR iShares Russell Mid-Cap ETF | Reduce -9.3% | 0.21% | −0.03 |
| ABT Abbott Laboratories | Reduce -11.4% | 0.12% | −0.03 |
| XLP SS Consumer Staples Sel Sect | Reduce -2.1% | 0.19% | −0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -14.5% | 0.06% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -8.5% | 0.15% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -1.3% | 0.39% | −0.03 |
| T AT&T Inc. | Reduce -6.3% | 0.14% | −0.03 |
| O Realty Income Corp. | Reduce -1.5% | 0.41% | −0.03 |
| NEAR iShares SH Dba ETF Usd Inc. | Reduce -0.6% | 0.25% | −0.03 |
| VXUS Vanguard Total Intl Stock | Reduce -0.8% | 0.45% | −0.03 |
| LLY Eli Lilly & Co. | Reduce -0.1% | 0.18% | −0.02 |
| FELV Fidelity Enh LRG Cap Val ETF | Reduce -0.7% | 0.34% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.2% | 0.45% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -3.5% | 0.30% | −0.02 |
| SYK Stryker Corp. | Reduce -0.1% | 0.07% | −0.01 |
| IYF iShares US Financials ETF | Reduce -5.0% | 0.09% | −0.01 |
| IHY Vaneck Int High Yield Bond | Reduce -0.6% | 0.10% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -3.6% | 0.08% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -5.0% | 0.09% | −0.01 |
| BIV Vanguard Intermediate-Term B | Reduce -3.3% | 0.06% | −0.01 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.1% | 0.08% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Reduce -0.9% | 0.10% | −0.01 |
| FLV American Century Focused Lar | Reduce -1.6% | 0.06% | −0.00 |
| IEMG iShares Core MSCI Emerging | Reduce -5.0% | 0.06% | −0.00 |
| EWX State Street SPDR S&P Emergi | Reduce -2.8% | 0.06% | −0.00 |
| EEM iShares MSCI Emerging Market | Reduce -3.7% | 0.07% | −0.00 |
| BAC Bank of America Corp. | Reduce -0.1% | 0.12% | −0.00 |
| IWO iShares Russell 2000 Growth | Reduce -1.8% | 0.11% | −0.00 |
| GE General Electric | Reduce -4.9% | 0.07% | −0.00 |
| IWN iShares Russell 2000 Value E | Reduce -0.6% | 0.06% | 0.00 |
| MO Altria Group Inc. | Reduce -0.1% | 0.11% | +0.00 |
| NOC Northrop Grumman Corp. | Reduce -4.3% | 0.07% | +0.00 |
| VMC Vulcan Materials Co. | Reduce -0.3% | 0.07% | +0.00 |
| ORCL Oracle Corp. | Reduce -7.6% | 0.15% | +0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| AAPL Apple Inc. | Add +2.1% | 2.22% | +0.27 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +5.1% | 7.48% | +0.24 |
| DFUS Dimensional US Eq MKT ETF | Add +9.9% | 3.48% | +0.22 |
| TSLA Tesla Inc. | Add +1.5% | 0.74% | +0.16 |
| VNQ Vanguard Real Estate ETF | Add +40.3% | 0.57% | +0.13 |
| DFAI Dimensional International Co. | New | 0.12% | +0.12 |
| IJH iShares Core S&P Midcap ETF | Add +13.3% | 1.57% | +0.10 |
| IVW iShares S&P 500 Growth ETF | Add +5.5% | 2.72% | +0.10 |
| LIN Linde PLC | New | 0.10% | +0.10 |
| GOOGL Alphabet Inc. Class A | Add +2.9% | 0.43% | +0.09 |
| AVLV Avantis US Large Cap Value | Add +43.8% | 0.34% | +0.09 |
| DCOR Dimensional US Core Eq 1 ETF | Add +13.8% | 0.98% | +0.09 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +12.2% | 1.30% | +0.08 |
| AVUV Avantis US Small Cap Value | New | 0.08% | +0.08 |
| SPHY SS SPDR P High Yield ETF | New | 0.08% | +0.08 |
| CGDV Cap Group Dividend Value | Add +78.5% | 0.18% | +0.07 |
| MU Micron Technology Inc. | New | 0.07% | +0.07 |
| FMUN Fidelity System Muni BND ETF | New | 0.07% | +0.07 |
| ES Eversource Energy | New | 0.07% | +0.07 |
| ESGV Vanguard ESG US Stock ETF | New | 0.07% | +0.07 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.06% | +0.06 |
| DD Dupont DE Nemours Inc. | New | 0.06% | +0.06 |
| GD General Dynamics Corp. | New | 0.06% | +0.06 |
| DFSD Dimensional Short Duration | New | 0.06% | +0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 0.06% | +0.06 |
| ADI Analog Devices Inc. | New | 0.06% | +0.06 |
| IUSG iShares Core S&P U.S. Growth | New | 0.06% | +0.06 |
| VTC Vanguard Total Corporate BND | New | 0.05% | +0.05 |
| SHOP Shopify Inc. Class A | New | 0.05% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Add +8.1% | 1.01% | +0.05 |
| DFIC Dimensional International Co. | Add +29.6% | 0.29% | +0.05 |
| IVV iShares Core S&P 500 ETF | Add +4.5% | 4.17% | +0.05 |
| FDVV Fidelity High Dividend ETF | Add +44.3% | 0.14% | +0.04 |
| DFIV Dimensional International Va | Add +13.2% | 0.44% | +0.04 |
| EOSE Eos Energy Enterprises Inc. | Add +7.0% | 0.07% | +0.04 |
| VPLS Vanguard Core-Plus Bond ETF | Add +17.0% | 0.65% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | Add +3.3% | 0.17% | +0.03 |
| AVSF Avantis Short-Term Fixed Inc. | Add +69.8% | 0.09% | +0.03 |
| GLD SPDR Gold Shares | Add +2.9% | 0.31% | +0.02 |
| PYLD PIMCO Multisector Bond Actv | Add +24.6% | 0.19% | +0.02 |
| AGG iShares Core U.S. Aggregate | Add +19.2% | 0.27% | +0.02 |
| SLV iShares Silver Trust | Add +8.7% | 0.10% | +0.02 |
| STT State Street Corp. | Add +28.6% | 0.10% | +0.02 |
| VGIT Vanguard Intermediate-Term T | Add +17.7% | 0.28% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +13.3% | 0.24% | +0.02 |
| RTX RTX Corp. | Add +5.8% | 0.18% | +0.01 |
| IYW iShares Ustechnology ETF | Add +1.5% | 0.43% | +0.01 |
| DFCF Dimensional Core Fixed Inc. | Add +14.9% | 0.30% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +12.7% | 0.18% | +0.01 |
| WELL Welltower Inc. | Add +0.6% | 0.24% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 220 | $461.0M | VUG, VYM, DFAC, IVV, DFUS |
| Q1 2026 | 194 | $393.4M | VYM, VUG, DFAC, IVV, DFUS |
| Q4 2025 | 194 | $388.7M | VUG, VYM, DFAC, IVV, IJR |
| Q3 2025 | 189 | $367.7M | VUG, VYM, DFAC, IVV, IJR |
| Q2 2025 | 174 | $330.2M | VUG, VYM, DFAC, IVV, IJR |
| Q1 2025 | 168 | $298.9M | VYM, VUG, DFAC, IJR, IVV |
| Q4 2024 | 168 | $298.6M | VUG, VYM, DFAC, IJR, IVV |
| Q3 2024 | 168 | $288.2M | VYM, DFAC, VUG, IJR, IVV |
| Q2 2024 | 165 | $258.8M | DFAC, VUG, VYM, IJR, IVV |
| Q1 2024 | 158 | $241.9M | DFAC, VYM, VUG, IJR, IVV |