Investment Research & Advisory Group, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 23, 2024), Investment Research & Advisory Group, Inc. reported 209 stock positions worth $236.9 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 20.1% of the portfolio, followed by Apple (AAPL, 8.2%) and Microsoft (MSFT, 4.5%). Compared with Q2 2024, it opened 14 new positions, sold out of 11, added to 37 and reduced 31. The biggest buy was a new position in Booking (BKNG) and the biggest sale Walt Disney (DIS, shares −98%).

Most Recent 13F
Q2 2026
Location
ATLANTA, GA
CIK
0001802136
Portfolio Value
$236.9M (Q3 2024)
SEC Filing
0001802136-24-000005 ↗ filed Oct 23, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $217.3M Q1 2024 Q2 2024: $225.6M Q2 2024 Q3 2024: $236.9M $236.9M Q3 2024 Q4 2024: $241.0M Q4 2024 Q1 2025: $239.4M Q1 2025 Q2 2025: $268.4M Q2 2025 Q3 2025: $295.0M Q3 2025 Q4 2025: $302.1M Q4 2025 Q1 2026: $286.3M Q1 2026 Q2 2026: $323.9M Q2 2026

Holdings 209 stocks · $236.9M
VOO Vanguard S&P 500 ETF 20.06% 90,063 $47.5M Reduce -2.2%
AAPL Apple Inc. 8.21% 83,482 $19.5M Reduce -1.5%
MSFT Microsoft Corp. 4.54% 24,971 $10.7M Add +0.0%
NVDA Nvidia Corp. 3.71% 72,382 $8.8M Reduce -0.3%
AMZN Amazon.com Inc. 3.31% 42,055 $7.8M Add +0.7%
GOOGL Alphabet Inc. Class A 2.97% 42,442 $7.0M Reduce -0.4%
MA Mastercard Inc. Class A 2.79% 13,405 $6.6M Reduce -0.9%
META Meta Platforms Inc. Class A 2.52% 10,439 $6.0M Reduce -2.9%
LLY Eli Lilly & Co. 2.40% 6,424 $5.7M Reduce -0.2%
V Visa Inc. Class A 2.28% 19,644 $5.4M Add +0.3%
JPM JPMorgan Chase & Co. 2.26% 25,441 $5.4M Reduce -1.3%
BLK BlackRock Finance Inc. 2.13% 5,301 $5.0M Add +1.2%
UBER Uber Technologies Inc. 1.83% 57,561 $4.3M Add +0.4%
IQV Iqvia Holdings Inc. 1.78% 17,843 $4.2M Add +1.9%
SCHW Schwab (charles) Corp. 1.76% 64,336 $4.2M Add +3.9%
CRM Salesforce Inc. 1.75% 15,169 $4.2M Add +2.0%
COST Costco Wholesale Corp. 1.66% 4,448 $3.9M Reduce -1.6%
CB Chubb Ltd. 1.66% 13,599 $3.9M Add +0.5%
ASML ASML Holding NV-NY Reg SHS 1.63% 4,624 $3.9M Add +6.2%
UNH Unitedhealth Group Inc. 1.56% 6,324 $3.7M Add +1.7%
FISV Fiserv Inc. 1.51% 19,869 $3.6M Add +1.1%
BRK.B Berkshire Hathaway Inc. Class B 1.37% 7,066 $3.3M Add +1.3%
VB Vanguard Most SM-Cap ETF-Usd 1.30% 12,976 $3.1M Reduce -1.1%
LMT Lockheed Martin Corp. 1.27% 5,146 $3.0M Add +2.3%
GD General Dynamics Corp. 1.23% 9,633 $2.9M Add +2.8%
BKNG Booking Holdings Inc. 1.22% 684 $2.9M New
SBUX Starbucks Corp. 1.19% 28,910 $2.8M Add +3.6%
GE General Electric filed as GE AEROSPACE 1.19% 14,893 $2.8M Add +3.6%
TMO Thermo Fisher Scientific Inc. 1.10% 4,214 $2.6M Add +17.5%
VEEV Veeva Systems Inc. Class A 1.10% 12,363 $2.6M Reduce -2.2%
ADBE Adobe Inc. 1.03% 4,733 $2.5M Add +6.2%
JNJ Johnson & Johnson 1.02% 14,968 $2.4M Add +1.3%
NFLX Netflix Inc. 1.01% 3,371 $2.4M New
PM Philip Morris International 0.96% 18,684 $2.3M Reduce -1.6%
KMX Carmax Inc. 0.89% 27,178 $2.1M Add +15.7%
ADM Archer-Daniels-Midland Co. 0.86% 34,000 $2.0M No change
SPYX SS SPDR S&P 500 Foss FL ETF 0.73% 3,009 $1.7M Reduce -2.0%
OTIS Otis Worldwide Corp. 0.73% 16,560 $1.7M Reduce -9.8%
PG The Procter & Gamble Co. 0.70% 9,578 $1.7M Add +2.2%
DHR Danaher Corp. 0.61% 5,161 $1.4M Add +2.0%
VXUS Vanguard Total Intl Stock 0.48% 17,545 $1.1M Reduce -3.4%
BND Vanguard Total Bond Market 0.41% 13,069 $982K Add +14.9%
HD Home Depot Inc. 0.41% 2,370 $960K No change
CHH Choice Hotels Intl Inc. 0.35% 6,422 $837K Reduce -19.7%
IVV iShares Core S&P 500 ETF 0.33% 1,343 $775K Reduce -4.0%
IJH iShares Core S&P Midcap ETF 0.33% 12,393 $772K Add +6.1%
IRT Independence Realty Trust Inc. 0.31% 36,098 $740K No change
GEV GE Vernova Inc. 0.30% 2,769 $706K Reduce -22.9%
IVW iShares S&P 500 Growth ETF 0.29% 7,135 $683K No change
PANW Palo Alto Networks Inc. 0.28% 1,928 $659K No change
GOOG Alphabet Inc. Class C 0.27% 3,891 $651K No change
QQQ Invesco QQQ Trust Series 1 0.24% 1,181 $576K Add +0.2%
VEU Vanguard Ftse All-World Ex-U 0.24% 9,147 $576K No change
IVE iShares S&P 500 Value ETF 0.21% 2,545 $502K No change
VDE Vanguard Energy ETF 0.20% 3,965 $486K No change
MDY State Street SPDR S&P Midcap 0.20% 847 $483K No change
ZETA Zeta Global Holdings Corp. Class A 0.15% 11,980 $357K No change
FDX FedEx Corp. 0.14% 1,171 $320K No change
LOW Lowe's Cos Inc. 0.13% 1,132 $307K No change
MRK Merck & Co. Inc. 0.12% 2,462 $280K No change
SNPS Synopsys Inc. 0.11% 5,717 $254K No change
ABBV Abbvie Inc. 0.10% 1,193 $236K No change
AMT American Tower Corp. 0.10% 988 $230K New
VRP Invesco Variable Rate Prefer 0.09% 9,194 $225K New
ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF 0.09% 1,728 $217K Add +42.9%
IJR iShares Core S&P Small-Cap E 0.09% 1,776 $208K No change
KO The Coca-Cola Co. 0.09% 2,848 $205K Reduce -13.6%
AMGN Amgen Inc. 0.08% 589 $190K Reduce -2.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 4,776 $190K Reduce -0.6%
SDY SS SPDR S&P Dividend ETF 0.08% 1,331 $189K Reduce -90.0%
IJT iShares S&P Small-Cap 600 GR 0.07% 1,252 $175K No change
MO Altria Group Inc. 0.07% 3,369 $172K Add +181.4%
AVGO Broadcom Inc. 0.07% 910 $157K No change
AVUV Avantis US Small Cap Value 0.06% 1,521 $146K New
IJS iShares S&P Small-Cap 600 Va 0.06% 1,294 $139K No change
BA The Boeing Co. 0.06% 885 $135K No change
ESGU iShares ESG Aware MSCI USA 0.05% 1,007 $127K Add +0.4%
ANET Arista Networks Inc. 0.05% 320 $123K No change
BN Brookfield Corp. 0.05% 2,250 $120K No change
MDLZ Mondelez International Inc. Class A 0.05% 1,607 $118K No change
NVO Novo-Nordisk A/S-Spons ADR 0.05% 940 $112K No change
CVX Chevron Corp. 0.04% 703 $104K No change
ABT Abbott Laboratories 0.04% 888 $101K No change
QPFF American Century Qual Pref 0.04% 2,515 $96K New
IBB iShares Biotechnology ETF 0.04% 642 $93K No change
PNC PNC Financial Services Group 0.04% 488 $90K No change
ESGR Enstar Group Ltd. 0.04% 273 $88K No change
BSV Vanguard Short-Term Bond ETF 0.03% 991 $78K No change
DUK Duke Energy Corp. 0.03% 620 $71K Add +1.0%
C Citigroup Inc. 0.03% 1,108 $69K No change
WFC Wells Fargo & Co. 0.03% 1,225 $69K No change
GS Goldman Sachs Group Inc. 0.03% 139 $69K No change
NKE Nike Inc. Class B 0.03% 764 $68K No change
PSX Phillips 66 0.03% 500 $66K No change
BNDX Vanguard Total Intl Bond ETF 0.03% 1,253 $63K No change
CHKP Check Point Software Tech 0.02% 300 $58K No change
TFC Truist Financial Corp. 0.02% 1,298 $55K Add +1.2%
WMT Walmart Inc. 0.02% 687 $55K Add +44.9%
APD Air Products & Chemicals Inc. 0.02% 185 $55K No change
ORCL Oracle Corp. 0.02% 323 $55K No change

Show all 209 holdings

Portfolio Sells Q2 2024 → Q3 2024
DIS The Walt Disney Co. Reduce -98.3% 0.02% −1.28
CMCSA Comcast Corp. Class A Reduce -98.6% 0.01% −0.97
GOOGL Alphabet Inc. Class A Reduce -0.4% 2.97% −0.47
VOO Vanguard S&P 500 ETF Reduce -2.2% 20.06% −0.36
NVDA Nvidia Corp. Reduce -0.3% 3.71% −0.27
LLY Eli Lilly & Co. Reduce -0.2% 2.40% −0.18
CHH Choice Hotels Intl Inc. Reduce -19.7% 0.35% −0.07
OTIS Otis Worldwide Corp. Reduce -9.8% 0.73% −0.06
DVY iShares Select Dividend ETF Sold out 0.00% −0.05
JPM JPMorgan Chase & Co. Reduce -1.3% 2.26% −0.05
COST Costco Wholesale Corp. Reduce -1.6% 1.66% −0.04
GIS General Mills Inc. Sold out 0.00% −0.04
NOW ServiceNow Inc. Reduce -58.8% 0.02% −0.02
IVV iShares Core S&P 500 ETF Reduce -4.0% 0.33% −0.01
SPYX SS SPDR S&P 500 Foss FL ETF Reduce -2.0% 0.73% −0.01
PINS Pinterest Inc. Class A Sold out 0.00% −0.01
KO The Coca-Cola Co. Reduce -13.6% 0.09% −0.01
VXUS Vanguard Total Intl Stock Reduce -3.4% 0.48% −0.01
T AT&T Inc. Sold out 0.00% −0.01
DJT Trump Media & Technology Gro Sold out 0.00% −0.01
BAC Bank of America Corp. Reduce -0.6% 0.08% −0.00
AMGN Amgen Inc. Reduce -2.5% 0.08% −0.00
AGG iShares Core U.S. Aggregate Sold out 0.00% −0.00
LPLA LPL Financial Holdings Inc. Sold out 0.00% −0.00
NUV Nuveen Municipal Value Reduce -15.8% 0.02% −0.00
EFA iShares MSCI Eafe ETF Sold out 0.00% −0.00
TQQQ Proshares Ultrapro QQQ Sold out 0.00% −0.00
CELH Celsius Holdings Inc. Sold out 0.00% −0.00
DAL Delta Air Lines Inc. Reduce -3.6% 0.01% −0.00
KWEB Kranesh Csi China Internet Sold out 0.00% −0.00
INDA iShares MSCI India ETF Reduce -20.0% 0.00% −0.00
ALLBIRDS INC-CL A Reduce -95.1% 0.00% 0.00
MCHI iShares MSCI China ETF Reduce -2.2% 0.01% +0.00
BN Brookfield Asset Mgmt Reins Reduce -2.6% 0.01% +0.00
SDY SS SPDR S&P Dividend ETF Reduce -90.0% 0.08% +0.00
GEV GE Vernova Inc. Reduce -22.9% 0.30% +0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -1.1% 1.30% +0.03
VEEV Veeva Systems Inc. Class A Reduce -2.2% 1.10% +0.07
PM Philip Morris International Reduce -1.6% 0.96% +0.10
META Meta Platforms Inc. Class A Reduce -2.9% 2.52% +0.12
MA Mastercard Inc. Class A Reduce -0.9% 2.79% +0.15
AAPL Apple Inc. Reduce -1.5% 8.21% +0.30

Portfolio Buys Q2 2024 → Q3 2024
BKNG Booking Holdings Inc. New 1.22% +1.22
NFLX Netflix Inc. New 1.01% +1.01
BLK BlackRock Finance Inc. Add +1.2% 2.13% +0.30
LMT Lockheed Martin Corp. Add +2.3% 1.27% +0.23
SBUX Starbucks Corp. Add +3.6% 1.19% +0.23
TMO Thermo Fisher Scientific Inc. Add +17.5% 1.10% +0.22
FISV Fiserv Inc. Add +1.1% 1.51% +0.21
GE General Electric Add +3.6% 1.19% +0.17
UNH Unitedhealth Group Inc. Add +1.7% 1.56% +0.16
IQV Iqvia Holdings Inc. Add +1.9% 1.78% +0.14
CB Chubb Ltd. Add +0.5% 1.66% +0.13
KMX Carmax Inc. Add +15.7% 0.89% +0.12
BRK.B Berkshire Hathaway Inc. Class B Add +1.3% 1.37% +0.12
AMT American Tower Corp. New 0.10% +0.10
VRP Invesco Variable Rate Prefer New 0.09% +0.09
JNJ Johnson & Johnson Add +1.3% 1.02% +0.07
AVUV Avantis US Small Cap Value New 0.06% +0.06
CRM Salesforce Inc. Add +2.0% 1.75% +0.06
BND Vanguard Total Bond Market Add +14.9% 0.41% +0.05
MO Altria Group Inc. Add +181.4% 0.07% +0.05
DHR Danaher Corp. Add +2.0% 0.61% +0.05
QPFF American Century Qual Pref New 0.04% +0.04
ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF Add +42.9% 0.09% +0.03
GD General Dynamics Corp. Add +2.8% 1.23% +0.02
IJH iShares Core S&P Midcap ETF Add +6.1% 0.33% +0.02
PG The Procter & Gamble Co. Add +2.2% 0.70% +0.01
WMT Walmart Inc. Add +44.9% 0.02% +0.01
CMG Chipotle Mexican Grill Inc. New 0.00% +0.00
GBTC Grayscale Bitcoin Trust ETF New 0.00% +0.00
DUK Duke Energy Corp. Add +1.0% 0.03% +0.00
AXP American Express Co. Add +3.1% 0.01% +0.00
TFC Truist Financial Corp. Add +1.2% 0.02% +0.00
XLF SS Financial Select Sector Add +3.4% 0.01% +0.00
MSOS Advisorshares Pure US Cann New 0.00% +0.00
QQQJ Invesco Nasdaq Next Gen 100 Add +0.2% 0.02% +0.00
ESGU iShares ESG Aware MSCI USA Add +0.4% 0.05% +0.00
V Visa Inc. Class A Add +0.3% 2.28% +0.00
EBAY eBay Inc. New 0.00% +0.00
PROSHARES TR New 0.00% +0.00
BNT Brookfield Wealth Solutions New 0.00% +0.00
DXJ Wisdomtree Japan Hedged Eq Add +100.0% 0.00% +0.00
AZN Astrazeneca PLC-Spons ADR New 0.00% +0.00
VMC Vulcan Materials Co. New 0.00% +0.00
DKNG Draftkings Inc. Class A Add +1.2% 0.01% −0.00
QQQ Invesco QQQ Trust Series 1 Add +0.2% 0.24% −0.01
UBER Uber Technologies Inc. Add +0.4% 1.83% −0.02
ADBE Adobe Inc. Add +6.2% 1.03% −0.06
SCHW Schwab (charles) Corp. Add +3.9% 1.76% −0.26
AMZN Amazon.com Inc. Add +0.7% 3.31% −0.27
ASML ASML Holding NV-NY Reg SHS Add +6.2% 1.63% −0.35

Notes & Other Activity Q2 2024 → Q3 2024
IBM Intl Business Machines Corp. COM Sold out 0 $19before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 313$323.9MVOO, AAPL, GOOGL, NVDA, AMZN
Q1 2026 276$286.3MVOO, AAPL, GOOGL, NVDA, AMZN
Q4 2025 274$302.1MVOO, AAPL, GOOGL, NVDA, MSFT
Q3 2025 252$295.0MVOO, AAPL, NVDA, MSFT, GOOGL
Q2 2025 245$268.4MVOO, AAPL, NVDA, MSFT, AMZN
Q1 2025 249$239.4MVOO, AAPL, MSFT, AMZN, NVDA
Q4 2024 210$241.0MVOO, AAPL, MSFT, NVDA, AMZN
Q3 2024 209$236.9MVOO, AAPL, MSFT, NVDA, AMZN
Q2 2024 206$225.6MVOO, AAPL, MSFT, NVDA, AMZN
Q1 2024 207$217.3MVOO, AAPL, MSFT, AMZN, NVDA