Ironwood Investment Counsel, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), Ironwood Investment Counsel, LLC reported 246 stock positions worth $584.4 million. Its top holding was Microsoft (MSFT) at 6.5% of the portfolio, followed by Apple (AAPL, 5.7%) and Schwab Fndmntl US SM Co. ETF (FNDA, 5.0%). Compared with Q3 2024, it opened 7 new positions, sold out of 17, added to 53 and reduced 153. The biggest buy was Schwab Fndmntl US SM Co. ETF (FNDA, shares +11%) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −57%).
- Most Recent 13F
- Q2 2026
- Location
- SCOTTSDALE, AZ
- CIK
- 0001330463
- Portfolio Value
- $584.4M (Q4 2024)
- SEC Filing
- 0001330463-25-000001 ↗ filed Feb 10, 2025
Holdings Value
Holdings 246 stocks · $584.4M
| MSFT Microsoft Corp. | 6.53% | 90,525 | $38.2M | Add +0.0% |
| AAPL Apple Inc. | 5.67% | 132,230 | $33.1M | Reduce -1.0% |
| FNDA Schwab Fndmntl US SM Co. ETF | 5.01% | 985,457 | $29.3M | Add +11.4% |
| GOOGL Alphabet Inc. Class A | 2.39% | 73,837 | $14.0M | Reduce -2.0% |
| AMZN Amazon.com Inc. | 2.35% | 62,577 | $13.7M | Reduce -0.6% |
| AXP American Express Co. | 1.98% | 39,002 | $11.6M | Reduce -1.9% |
| BERKSHIRE HATHAWAY INC | 1.89% | 24,378 | $11.1M | Reduce -2.5% |
| ACN Accenture PLC Class A | 1.70% | 28,246 | $9.9M | Reduce -1.4% |
| SCHW Schwab (charles) Corp. | 1.64% | 129,310 | $9.6M | Reduce -0.0% |
| MA Mastercard Inc. Class A | 1.59% | 17,619 | $9.3M | Reduce -2.7% |
| JNJ Johnson & Johnson | 1.51% | 61,177 | $8.8M | Reduce -1.4% |
| SYY Sysco Corp. | 1.48% | 113,502 | $8.7M | Reduce -1.1% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 1.41% | 347,584 | $8.2M | Add +5.9% |
| META Meta Platforms Inc. Class A | 1.40% | 13,928 | $8.2M | Reduce -2.9% |
| FISV Fiserv Inc. | 1.37% | 39,086 | $8.0M | Reduce -2.7% |
| CMI Cummins Inc. | 1.34% | 22,479 | $7.8M | Reduce -1.5% |
| MRK Merck & Co Inc | 1.23% | 72,115 | $7.2M | Reduce -2.5% |
| USB US Bancorp | 1.20% | 146,190 | $7.0M | Reduce -2.8% |
| LMT Lockheed Martin Corp. | 1.20% | 14,380 | $7.0M | Reduce -2.3% |
| KLAC KLA Corp. | 1.18% | 10,956 | $6.9M | Reduce -0.8% |
| AVGO Broadcom Inc. | 1.15% | 29,086 | $6.7M | Reduce -2.3% |
| IVV iShares Core S&P 500 ETF | 1.15% | 11,377 | $6.7M | Add +0.8% |
| HD Home Depot Inc. | 1.10% | 16,596 | $6.5M | Add +0.2% |
| PEP Pepsico Inc. | 1.10% | 42,385 | $6.4M | Reduce -2.1% |
| JPM JPMorgan Chase & Co. | 1.09% | 26,459 | $6.3M | Reduce -0.5% |
| QCOM Qualcomm Inc. | 1.06% | 40,504 | $6.2M | Add +4.3% |
| MDT Medtronic Inc | 1.00% | 73,412 | $5.9M | Reduce -0.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.00% | 52,559 | $5.9M | Reduce -0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.00% | 26,555 | $5.8M | Add +0.6% |
| LOW Lowe's Cos Inc. | 0.97% | 23,000 | $5.7M | Reduce -0.8% |
| TER Teradyne Inc. | 0.95% | 44,138 | $5.6M | Reduce -1.5% |
| ADBE Adobe Inc. | 0.94% | 12,303 | $5.5M | Reduce -0.8% |
| HYD Vaneck High Yield Muni ETF | 0.92% | 103,971 | $5.4M | Reduce -6.2% |
| UPS United Parcel Service Class B | 0.88% | 40,953 | $5.2M | Reduce -2.3% |
| PG The Procter & Gamble Co. | 0.82% | 28,551 | $4.8M | Reduce -3.8% |
| LH Laboratory CRP of Amer Hldgs | 0.81% | 20,629 | $4.7M | Add +0.8% |
| NVDA Nvidia Corp. | 0.80% | 34,927 | $4.7M | Reduce -0.1% |
| WDAY Workday Inc. Class A | 0.79% | 17,997 | $4.6M | Add +11.4% |
| CMCSA Comcast Corp. Class A | 0.78% | 121,335 | $4.6M | Reduce -4.3% |
| MCK McKesson Corp. | 0.76% | 7,766 | $4.4M | Reduce -1.0% |
| CAH Cardinal Health Inc. | 0.73% | 36,124 | $4.3M | Reduce -2.5% |
| COST Costco Wholesale Corp. | 0.72% | 4,621 | $4.2M | Add +0.1% |
| SBUX Starbucks Corp. | 0.72% | 46,162 | $4.2M | Reduce -26.7% |
| OGE Oge Energy Corp. | 0.71% | 100,289 | $4.1M | No change |
| BUD Anheuser-Busch Inbev-SPN ADR | 0.70% | 81,576 | $4.1M | Reduce -6.8% |
| TSLA Tesla Inc. | 0.65% | 9,428 | $3.8M | Reduce -0.1% |
| CTVA Corteva Inc. | 0.63% | 64,641 | $3.7M | Reduce -0.8% |
| FPE FT-Preferred Secur & Inc. ETF | 0.61% | 200,788 | $3.6M | Reduce -25.8% |
| XOM Exxon Mobil Corp. | 0.60% | 32,857 | $3.5M | Add +0.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.60% | 14,649 | $3.5M | Reduce -4.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.60% | 5,953 | $3.5M | Reduce -7.5% |
| HSY The Hershey Co. | 0.58% | 20,004 | $3.4M | Reduce -2.3% |
| GOOG Alphabet Inc. Class C | 0.57% | 17,440 | $3.3M | Reduce -3.0% |
| MCD McDonald's Corp. | 0.54% | 10,912 | $3.2M | Reduce -1.9% |
| VOO Vanguard S&P 500 ETF | 0.53% | 5,703 | $3.1M | Reduce -2.3% |
| WMT Walmart Inc. | 0.49% | 31,640 | $2.9M | Reduce -7.8% |
| AGG iShares Core U.S. Aggregate | 0.49% | 29,483 | $2.9M | Reduce -5.0% |
| BRO Brown & Brown Inc. | 0.48% | 27,363 | $2.8M | No change |
| CSCO Cisco Systems Inc. | 0.48% | 47,057 | $2.8M | Reduce -5.2% |
| LLY Eli Lilly & Co. | 0.46% | 3,477 | $2.7M | Add +0.1% |
| VZ Verizon Communications Inc. | 0.44% | 64,459 | $2.6M | Reduce -4.7% |
| CVX Chevron Corp. | 0.43% | 17,314 | $2.5M | Add +1.5% |
| T AT&T Inc. | 0.43% | 109,289 | $2.5M | Reduce -1.1% |
| IWD iShares Russell 1000 Value E | 0.42% | 13,400 | $2.5M | Add +1.2% |
| OMC Omnicom Group | 0.40% | 27,482 | $2.4M | Reduce -0.3% |
| PAYX Paychex Inc. | 0.40% | 16,682 | $2.3M | Add +0.6% |
| VCIT Vanguard Int-Term Corporate | 0.40% | 28,896 | $2.3M | Add +1.8% |
| MS Morgan Stanley | 0.36% | 16,763 | $2.1M | Add +2.4% |
| ADP Automatic Data Processing | 0.35% | 7,047 | $2.1M | Reduce -0.6% |
| EFV iShares MSCI Eafe Value ETF | 0.33% | 36,965 | $1.9M | Reduce -5.1% |
| JPST JPMorgan Ultra-Short Income | 0.33% | 38,241 | $1.9M | Reduce -56.9% |
| GLW Corning Inc. | 0.33% | 40,359 | $1.9M | Add +1.6% |
| V Visa Inc. Class A | 0.32% | 5,863 | $1.9M | Reduce -1.4% |
| HUBB Hubbell Inc. | 0.32% | 4,398 | $1.8M | Reduce -0.4% |
| DG Dollar General Corp. | 0.30% | 23,475 | $1.8M | Reduce -36.1% |
| VIG Vanguard Dividend Apprec ETF | 0.30% | 8,983 | $1.8M | Reduce -0.2% |
| ABBV Abbvie Inc. | 0.30% | 9,856 | $1.8M | Reduce -0.4% |
| MDLZ Mondelez International Inc. Class A | 0.29% | 28,604 | $1.7M | Reduce -2.7% |
| VEA Vanguard Ftse Developed ETF | 0.28% | 34,617 | $1.7M | Reduce -3.2% |
| EMR Emerson Electric Co. | 0.28% | 13,248 | $1.6M | Reduce -10.5% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.28% | 20,820 | $1.6M | Reduce -3.8% |
| APD Air Products & Chemicals Inc. | 0.27% | 5,519 | $1.6M | Add +4.1% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.27% | 20,376 | $1.6M | Add +2.2% |
| GIS General Mills Inc. | 0.27% | 24,890 | $1.6M | Reduce -4.8% |
| ISTB iShares Core 1-5 Year Usd Bo | 0.27% | 32,910 | $1.6M | Add +1.1% |
| WM Waste Management Inc. | 0.26% | 7,570 | $1.5M | Add +1.1% |
| KO The Coca-Cola Co. | 0.26% | 24,507 | $1.5M | Reduce -1.0% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.26% | 13,475 | $1.5M | Reduce -10.7% |
| INTU Intuit Inc. | 0.26% | 2,397 | $1.5M | Reduce -8.4% |
| UNH Unitedhealth Group Inc. | 0.25% | 2,944 | $1.5M | Reduce -1.3% |
| MCO Moody's Corp. | 0.25% | 3,104 | $1.5M | No change |
| BLK BlackRock Finance Inc. | 0.24% | 1,396 | $1.4M | Reduce -3.8% |
| Abbott Laboratories | 0.24% | 12,540 | $1.4M | Reduce -5.2% |
| ISRG Intuitive Surgical Inc. | 0.24% | 2,714 | $1.4M | Reduce -6.0% |
| SCHD Schwab US DVD Equity ETF | 0.24% | 51,395 | $1.4M | Add +0.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 2,710 | $1.4M | Add +0.1% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.23% | 2 | $1.4M | No change |
| AMGN Amgen Inc. | 0.23% | 5,142 | $1.3M | Add +7.5% |
| BANF Bancfirst Corp. | 0.23% | 11,427 | $1.3M | No change |
| EFG iShares MSCI Eafe Growth ETF | 0.23% | 13,735 | $1.3M | Add +0.1% |
Portfolio Sells Q3 2024 → Q4 2024
| JPST JPMorgan Ultra-Short Income | Reduce -56.9% | 0.33% | −0.42 |
| SBUX Starbucks Corp. | Reduce -26.7% | 0.72% | −0.30 |
| BUD Anheuser-Busch Inbev-SPN ADR | Reduce -6.8% | 0.70% | −0.27 |
| KLAC KLA Corp. | Reduce -0.8% | 1.18% | −0.24 |
| LMT Lockheed Martin Corp. | Reduce -2.3% | 1.20% | −0.24 |
| DG Dollar General Corp. | Reduce -36.1% | 0.30% | −0.21 |
| FPE FT-Preferred Secur & Inc. ETF | Reduce -25.8% | 0.61% | −0.21 |
| MRK Merck & Co Inc | Reduce -2.5% | 1.23% | −0.17 |
| JNJ Johnson & Johnson | Reduce -1.4% | 1.51% | −0.16 |
| ADBE Adobe Inc. | Reduce -0.8% | 0.94% | −0.13 |
| PEP Pepsico Inc. | Reduce -2.1% | 1.10% | −0.12 |
| MDT Medtronic Inc | Reduce -0.9% | 1.00% | −0.11 |
| CMCSA Comcast Corp. Class A | Reduce -4.3% | 0.78% | −0.10 |
| JMST JPM Ultra-Short Muni Income | Reduce -29.5% | 0.22% | −0.08 |
| LOW Lowe's Cos Inc. | Reduce -0.8% | 0.97% | −0.07 |
| HSY The Hershey Co. | Reduce -2.3% | 0.58% | −0.07 |
| PEG Public Service Enterprise GP | Reduce -46.5% | 0.08% | −0.07 |
| OMC Omnicom Group | Reduce -0.3% | 0.40% | −0.07 |
| MDLZ Mondelez International Inc. Class A | Reduce -2.7% | 0.29% | −0.07 |
| UPS United Parcel Service Class B | Reduce -2.3% | 0.88% | −0.07 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.07 |
| VZ Verizon Communications Inc. | Reduce -4.7% | 0.44% | −0.06 |
| HYD Vaneck High Yield Muni ETF | Reduce -6.2% | 0.92% | −0.06 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.06 |
| XBI SS SPDR S&P Biotech ETF | Sold out | 0.00% | −0.05 |
| GIS General Mills Inc. | Reduce -4.8% | 0.27% | −0.05 |
| TER Teradyne Inc. | Reduce -1.5% | 0.95% | −0.05 |
| SRCL Stericycle Inc. | Sold out | 0.00% | −0.05 |
| ET Energy Transfer LP | Sold out | 0.00% | −0.05 |
| CCI Crown Castle Inc. | Reduce -1.7% | 0.15% | −0.05 |
| VIGI Vanguard Int Div App Indx FD | Reduce -12.1% | 0.19% | −0.04 |
| AMD Advanced Micro Devices | Reduce -12.2% | 0.08% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -5.1% | 0.33% | −0.04 |
| HASI Ha Sustainable Infrastructur | Sold out | 0.00% | −0.04 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.04 |
| RMD Resmed Inc. | Sold out | 0.00% | −0.04 |
| CBT Cabot Corp. | Sold out | 0.00% | −0.04 |
| PHM Pultegroup Inc. | Sold out | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -3.8% | 0.82% | −0.04 |
| BIP Brookfield Infrastructure Pa | Sold out | 0.00% | −0.04 |
| NVS Novartis AG-Sponsored ADR | Sold out | 0.00% | −0.04 |
| UNH Unitedhealth Group Inc. | Reduce -1.3% | 0.25% | −0.04 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -14.8% | 0.22% | −0.04 |
| URI United Rentals Inc. | Sold out | 0.00% | −0.04 |
| KO The Coca-Cola Co. | Reduce -1.0% | 0.26% | −0.04 |
| ESS Essex Property Trust Inc. | Sold out | 0.00% | −0.03 |
| AGG iShares Core U.S. Aggregate | Reduce -5.0% | 0.49% | −0.03 |
| IJT iShares S&P Small-Cap 600 GR | Sold out | 0.00% | −0.03 |
| DHI D.R. Horton Inc. | Sold out | 0.00% | −0.03 |
| ZTS Zoetis Inc. | Reduce -4.5% | 0.15% | −0.03 |
Portfolio Buys Q3 2024 → Q4 2024
| FNDA Schwab Fndmntl US SM Co. ETF | Add +11.4% | 5.01% | +0.62 |
| XLP SS Consumer Staples Sel Sect | New | 0.20% | +0.20 |
| WDAY Workday Inc. Class A | Add +11.4% | 0.79% | +0.14 |
| FNDX Schwab Fndmntl US LRG Co. ETF | Add +5.9% | 1.41% | +0.10 |
| MS Morgan Stanley | Add +2.4% | 0.36% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +0.8% | 1.15% | +0.06 |
| LH Laboratory CRP of Amer Hldgs | Add +0.8% | 0.81% | +0.05 |
| MSFT Microsoft Corp. | Add +0.0% | 6.53% | +0.04 |
| COST Costco Wholesale Corp. | Add +0.1% | 0.72% | +0.04 |
| GEV GE Vernova Inc. | New | 0.04% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | New | 0.04% | +0.04 |
| LW Lamb Weston Holdings Inc. | New | 0.04% | +0.04 |
| GRMN Garmin Ltd. | New | 0.04% | +0.04 |
| DFUS Dimensional US Eq MKT ETF | New | 0.04% | +0.04 |
| PAYX Paychex Inc. | Add +0.6% | 0.40% | +0.03 |
| GLW Corning Inc. | Add +1.6% | 0.33% | +0.03 |
| IBM Intl Business Machines Corp. | Add +0.6% | 1.00% | +0.03 |
| TSM Taiwan Semiconductor-SP ADR | Add +2.5% | 0.12% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.1% | 0.24% | +0.02 |
| APD Air Products & Chemicals Inc. | Add +4.1% | 0.27% | +0.01 |
| CVX Chevron Corp. | Add +1.5% | 0.43% | +0.01 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +17.6% | 0.12% | +0.01 |
| IWO iShares Russell 2000 Growth | Add +2.4% | 0.17% | +0.01 |
| BA The Boeing Co. | Add +2.6% | 0.05% | +0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +2.2% | 0.27% | +0.01 |
| XLC SS Comm Select Sector SPDR | Add +0.1% | 0.09% | +0.01 |
| BEN Franklin Templeton Inc. | Add +2.8% | 0.13% | +0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.8% | 0.20% | +0.01 |
| DE Deere & Co. | Add +0.7% | 0.15% | +0.01 |
| SYK Stryker Corp. | Add +0.9% | 0.20% | +0.01 |
| DOX Amdocs Ltd. | Add +5.1% | 0.14% | +0.01 |
| GILD Gilead Sciences Inc. | Add +1.6% | 0.05% | +0.01 |
| IWD iShares Russell 1000 Value E | Add +1.2% | 0.42% | +0.01 |
| JCI Johnson Controls Internation | Add +7.1% | 0.05% | +0.01 |
| ISTB iShares Core 1-5 Year Usd Bo | Add +1.1% | 0.27% | +0.01 |
| IVE iShares S&P 500 Value ETF | Add +8.3% | 0.07% | +0.01 |
| XLK SS Technology Select Sector | Add +2.6% | 0.05% | +0.00 |
| CWD Calibercos Inc. | New | 0.00% | +0.00 |
| XLF SS Financial Select Sector | Add +0.0% | 0.04% | +0.00 |
| WM Waste Management Inc. | Add +1.1% | 0.26% | +0.00 |
| MO Altria Group Inc. | Add +1.2% | 0.04% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Add +0.6% | 0.08% | +0.00 |
| SCHD Schwab US DVD Equity ETF | Add +0.9% | 0.24% | +0.00 |
| PM Philip Morris International | Add +0.1% | 0.05% | +0.00 |
| VCIT Vanguard Int-Term Corporate | Add +1.8% | 0.40% | +0.00 |
| RSP Invesco S&P 500 Equal Weight | Add +0.3% | 0.06% | +0.00 |
| NTAP Netapp Inc. | Add +3.5% | 0.21% | −0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.1% | 0.07% | −0.00 |
| RC Ready Capital Corp. | Add +3.6% | 0.03% | −0.00 |
| NOBL Proshares S&P 500 Dividend A | Add +0.4% | 0.04% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 267 | $762.2M | AAPL, FNDA, MSFT, GOOGL, AKRE |
| Q1 2026 | 263 | $694.2M | AAPL, FNDA, MSFT, GOOGL, AKRE |
| Q4 2025 | 266 | $716.1M | MSFT, AAPL, FNDA, AKRE, GOOGL |
| Q3 2025 | 262 | $685.9M | MSFT, FNDA, AAPL, GOOGL, AMZN |
| Q2 2025 | 256 | $647.2M | MSFT, FNDA, AAPL, XOM, SPGI |
| Q1 2025 | 240 | $578.9M | MSFT, FNDA, AAPL, BERKSHIRE HATHAWAY INC, AMZN |
| Q4 2024 | 246 | $584.4M | MSFT, AAPL, FNDA, GOOGL, AMZN |
| Q3 2024 | 256 | $600.6M | MSFT, AAPL, FNDA, GOOGL, AMZN |
| Q2 2024 | 257 | $559.9M | MSFT, AAPL, FNDA, GOOGL, AMZN |
| Q1 2024 | 257 | $573.3M | MSFT, AAPL, FNDA, AMZN, GOOGL |