Ironwood Investment Counsel, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 5, 2025), Ironwood Investment Counsel, LLC reported 262 stock positions worth $685.9 million. Its top holding was Microsoft (MSFT) at 6.5% of the portfolio, followed by Schwab Fndmntl US SM Co. ETF (FNDA, 4.7%) and Apple (AAPL, 4.6%). Compared with Q2 2025, it opened 17 new positions, sold out of 11, added to 78 and reduced 131. The biggest buy was a new position in Alphabet Class A (GOOGL) and the biggest sale S&P Global (SPGI, shares −97%).

Most Recent 13F
Q2 2026
Location
SCOTTSDALE, AZ
CIK
0001330463
Portfolio Value
$685.9M (Q3 2025)
SEC Filing
0001330463-25-000007 ↗ filed Nov 5, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $573.3M Q1 2024 Q2 2024: $559.9M Q2 2024 Q3 2024: $600.6M Q3 2024 Q4 2024: $584.4M Q4 2024 Q1 2025: $578.9M Q1 2025 Q2 2025: $647.2M Q2 2025 Q3 2025: $685.9M $685.9M Q3 2025 Q4 2025: $716.1M Q4 2025 Q1 2026: $694.2M Q1 2026 Q2 2026: $762.2M Q2 2026

Holdings 262 stocks · $685.9M

MSFT Microsoft Corp. 6.47% 85,697 $44.4M Reduce -5.2%
FNDA Schwab Fndmntl US SM Co. ETF 4.70% 1,034,807 $32.2M Reduce -12.3%
AAPL Apple Inc. 4.62% 124,413 $31.7M Reduce -3.5%
GOOGL Alphabet Inc. Class A 2.66% 75,053 $18.2M New
AMZN Amazon.com Inc. 2.28% 71,096 $15.6M New
AXP American Express Co. 1.87% 38,571 $12.8M Reduce -1.0%
BERKSHIRE HATHAWAY INC 1.86% 25,340 $12.7M Add +1.7%
SCHW Schwab (charles) Corp. 1.84% 132,033 $12.6M Add +0.4%
FNDX Schwab Fndmntl US LRG Co. ETF 1.83% 476,933 $12.5M Add +5.2%
JPST JPMorgan Ultra-Short Income 1.79% 241,476 $12.3M Add +445.4%
JNJ Johnson & Johnson 1.75% 64,672 $12.0M Add +1.7%
MA Mastercard Inc. Class A 1.55% 18,670 $10.6M Reduce -48.8%
SYY Sysco Corp. 1.39% 115,505 $9.5M Add +0.7%
IVV iShares Core S&P 500 ETF 1.38% 14,182 $9.5M Add +0.3%
KLAC KLA Corp. 1.37% 8,713 $9.4M Reduce -22.0%
JPM JPMorgan Chase & Co. 1.35% 29,401 $9.3M Reduce -2.0%
LMT Lockheed Martin Corp. 1.22% 16,765 $8.4M Add +3.0%
CMI Cummins Inc. 1.22% 19,757 $8.3M Reduce -18.3%
AVGO Broadcom Inc. 1.21% 25,101 $8.3M Reduce -8.3%
QCOM Qualcomm Inc. 1.20% 49,576 $8.2M Add +3.8%
MDT Medtronic Inc 1.15% 82,499 $7.9M Add +2.5%
ACN Accenture PLC Class A 1.11% 30,811 $7.6M Add +9.8%
USB US Bancorp 1.06% 151,003 $7.3M Reduce -0.5%
FISV Fiserv Inc. 1.04% 55,094 $7.1M Add +21.9%
HD Home Depot Inc. 1.02% 17,246 $7.0M Reduce -5.3%
META Meta Platforms Inc. Class A 1.01% 9,423 $6.9M Reduce -38.5%
LH Laboratory CRP of Amer Hldgs filed as LABCORP HLDGS INC 0.99% 23,658 $6.8M Add +3.4%
NVDA Nvidia Corp. 0.98% 35,892 $6.7M Reduce -2.7%
LOW Lowe's Cos Inc. 0.97% 26,513 $6.7M Add +3.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.97% 23,587 $6.7M Reduce -7.1%
ADBE Adobe Inc. 0.96% 18,606 $6.6M New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.94% 56,403 $6.5M Reduce -0.0%
PEP Pepsico Inc. 0.91% 44,356 $6.2M Add +3.4%
WDAY Workday Inc. Class A 0.89% 25,269 $6.1M Add +16.9%
TER Teradyne Inc. 0.86% 42,697 $5.9M Add +7.6%
TSLA Tesla Inc. 0.78% 12,058 $5.4M Add +11.3%
JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F 0.77% 104,135 $5.3M Add +245.3%
CTVA Corteva Inc. 0.77% 77,599 $5.2M Add +3.7%
BUD Anheuser-Busch Inbev-SPN ADR 0.76% 87,058 $5.2M Add +3.0%
CMCSA Comcast Corp. Class A 0.74% 161,974 $5.1M Add +3.4%
MCK McKesson Corp. 0.74% 6,575 $5.1M Reduce -43.4%
UPS United Parcel Service Class B 0.71% 58,604 $4.9M Add +5.8%
OGE Oge Energy Corp. 0.68% 100,289 $4.6M No change
MRK Merck & Co Inc 0.67% 54,867 $4.6M Reduce -16.8%
AMGN Amgen Inc. 0.66% 15,934 $4.5M Add +15.2%
FPE FT-Preferred Secur & Inc. ETF 0.63% 236,910 $4.3M Add +24.1%
PG The Procter & Gamble Co. 0.62% 27,839 $4.3M Reduce -0.8%
GOOG Alphabet Inc. Class C 0.61% 17,234 $4.2M New
DG Dollar General Corp. 0.60% 39,727 $4.1M Add +2.7%
HSY The Hershey Co. 0.60% 21,900 $4.1M Add +0.6%
VOO Vanguard S&P 500 ETF 0.60% 6,678 $4.1M Reduce -31.5%
COST Costco Wholesale Corp. 0.58% 4,297 $4.0M Reduce -2.0%
CAH Cardinal Health Inc. 0.58% 25,218 $4.0M Reduce -20.4%
IWD iShares Russell 1000 Value E 0.55% 18,542 $3.8M Add +38.9%
XOM Exxon Mobil Corp. 0.54% 32,898 $3.7M Reduce -71.8%
HYD Vaneck High Yield Muni ETF 0.52% 70,255 $3.6M Reduce -17.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.52% 5,312 $3.5M Reduce -6.1%
VB Vanguard Most SM-Cap ETF-Usd 0.52% 13,909 $3.5M Reduce -1.8%
WMT Walmart Inc. 0.50% 33,586 $3.5M Reduce -2.3%
CSCO Cisco Systems Inc. 0.45% 45,016 $3.1M Reduce -6.5%
EFV iShares MSCI Eafe Value ETF 0.43% 40,825 $3.0M Reduce -4.0%
T AT&T Inc. 0.42% 101,055 $2.9M Reduce -15.4%
MCD McDonald's Corp. 0.41% 9,209 $2.8M Reduce -6.1%
V Visa Inc. Class A 0.40% 8,007 $2.7M Reduce -0.2%
MS Morgan Stanley 0.40% 17,171 $2.7M Reduce -0.1%
VZ Verizon Communications Inc. 0.39% 61,259 $2.7M Reduce -3.8%
ABBV Abbvie Inc. 0.39% 11,498 $2.7M Reduce -3.9%
DOX Amdocs Ltd. 0.39% 32,186 $2.6M New
LLY Eli Lilly & Co. 0.38% 3,457 $2.6M Reduce -2.4%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.38% 52,987 $2.6M Add +153.5%
ELV Elevance Health Inc. 0.37% 7,891 $2.6M New
CCI Crown Castle Inc. 0.37% 26,356 $2.5M Add +9.6%
CVX Chevron Corp. 0.36% 16,008 $2.5M Reduce -1.5%
BRO Brown & Brown Inc. 0.36% 26,463 $2.5M Reduce -2.2%
VEA Vanguard Ftse Developed ETF 0.36% 41,266 $2.5M Reduce -18.6%
VCIT Vanguard Int-Term Corporate 0.35% 28,840 $2.4M Reduce -2.3%
GLW Corning Inc. 0.34% 28,175 $2.3M Reduce -31.3%
OMC Omnicom Group 0.33% 27,343 $2.2M Reduce -1.0%
QQQ Invesco QQQ Trust Series 1 0.32% 3,675 $2.2M Add +43.7%
PAYX Paychex Inc. 0.30% 16,101 $2.0M Add +0.9%
MDLZ Mondelez International Inc. Class A 0.29% 31,526 $2.0M Add +1.4%
SCHD Schwab US DVD Equity ETF 0.28% 69,659 $1.9M Add +88.1%
HUBB Hubbell Inc. 0.27% 4,343 $1.9M No change
ADP Automatic Data Processing 0.27% 6,269 $1.8M Reduce -0.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.25% 11,900 $1.7M Add +0.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.25% 5,851 $1.7M Reduce -6.6%
APD Air Products & Chemicals Inc. 0.25% 6,192 $1.7M New
Abbott Laboratories 0.25% 12,596 $1.7M Reduce -14.4%
EFG iShares MSCI Eafe Growth ETF 0.24% 14,629 $1.7M Reduce -0.2%
VIG Vanguard Dividend Apprec ETF 0.24% 7,601 $1.6M Add +0.2%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.24% 20,161 $1.6M Add +0.6%
INTU Intuit Inc. 0.24% 2,392 $1.6M Reduce -0.1%
AGG iShares Core U.S. Aggregate 0.24% 16,250 $1.6M Reduce -12.6%
WM Waste Management Inc. 0.24% 7,363 $1.6M Reduce -0.3%
BLK BlackRock Finance Inc. 0.24% 1,394 $1.6M Reduce -0.7%
EMR Emerson Electric Co. 0.23% 11,906 $1.6M Reduce -1.6%
ETN Eaton Corp. PLC 0.23% 4,164 $1.6M Add +0.3%
VCSH Vanguard S/T Corp. Bond ETF 0.22% 18,955 $1.5M Reduce -0.8%
BRK.A Berkshire Hathaway Inc. Class A 0.22% 2 $1.5M No change
MCO Moody's Corp. 0.22% 3,108 $1.5M No change

Show all 262 holdings

Portfolio Sells Q2 2025 → Q3 2025

SPGI S&P Global Inc. Reduce -97.1% 0.15% −2.47
XOM Exxon Mobil Corp. Reduce -71.8% 0.54% −2.27
T AT&T Inc. Reduce -15.4% 0.42% −1.06
META Meta Platforms Inc. Class A Reduce -38.5% 1.01% −0.74
MA Mastercard Inc. Class A Reduce -48.8% 1.55% −0.55
FNDA Schwab Fndmntl US SM Co. ETF Reduce -12.3% 4.70% −0.52
MSFT Microsoft Corp. Reduce -5.2% 6.47% −0.47
CAH Cardinal Health Inc. Reduce -20.4% 0.58% −0.24
CHRW C.H. Robinson Worldwide Inc. Reduce -63.5% 0.07% −0.24
IBM Intl Business Machines Corp. Reduce -7.1% 0.97% −0.19
KLAC KLA Corp. Reduce -22.0% 1.37% −0.18
WTW Willis Towers Watson PLC Reduce -84.0% 0.11% −0.16
HYD Vaneck High Yield Muni ETF Reduce -17.6% 0.52% −0.14
DIS The Walt Disney Co. Reduce -0.0% 0.94% −0.14
MRK Merck & Co Inc Reduce -16.8% 0.67% −0.13
VOO Vanguard S&P 500 ETF Reduce -31.5% 0.60% −0.13
BRO Brown & Brown Inc. Reduce -2.2% 0.36% −0.10
CSCO Cisco Systems Inc. Reduce -6.5% 0.45% −0.10
COF Capital One Financial Corp. Reduce -50.0% 0.13% −0.10
SBUX Starbucks Corp. Reduce -21.6% 0.20% −0.09
COST Costco Wholesale Corp. Reduce -2.0% 0.58% −0.09
VEA Vanguard Ftse Developed ETF Reduce -18.6% 0.36% −0.09
MCK McKesson Corp. Reduce -43.4% 0.74% −0.08
PG The Procter & Gamble Co. Reduce -0.8% 0.62% −0.07
Abbott Laboratories Reduce -14.4% 0.25% −0.06
FXE Invesco Currencyshares Euro Sold out 0.00% −0.06
ISRG Intuitive Surgical Inc. Reduce -2.0% 0.17% −0.05
INTU Intuit Inc. Reduce -0.1% 0.24% −0.05
TGT Target Corp. Sold out 0.00% −0.05
AXP American Express Co. Reduce -1.0% 1.87% −0.05
KO The Coca-Cola Co. Reduce -8.9% 0.21% −0.05
AGG iShares Core U.S. Aggregate Reduce -12.6% 0.24% −0.05
CRM Salesforce Inc. Reduce -3.2% 0.17% −0.04
LLY Eli Lilly & Co. Reduce -2.4% 0.38% −0.04
V Visa Inc. Class A Reduce -0.2% 0.40% −0.04
WMB Williams Cos Inc. Reduce -34.7% 0.06% −0.04
MRSH Marsh & McLennan Cos Reduce -6.8% 0.16% −0.04
OKE Oneok Inc. Reduce -33.4% 0.04% −0.03
MCD McDonald's Corp. Reduce -6.1% 0.41% −0.03
MKL Markel Group Inc. Sold out 0.00% −0.03
BIL SS SPDR BB 1-3M T-Bill ETF Sold out 0.00% −0.03
VZ Verizon Communications Inc. Reduce -3.8% 0.39% −0.03
VGIT Vanguard Intermediate-Term T Sold out 0.00% −0.03
ADP Automatic Data Processing Reduce -0.6% 0.27% −0.03
MBB iShares MBS ETF Sold out 0.00% −0.03
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.03
AJG Arthur J Gallagher & Co. Sold out 0.00% −0.03
COR Cencora Inc. Sold out 0.00% −0.03
LPLA LPL Financial Holdings Inc. Sold out 0.00% −0.03
HON Honeywell International Inc. Reduce -0.3% 0.17% −0.03

Portfolio Buys Q2 2025 → Q3 2025

GOOGL Alphabet Inc. Class A New 2.66% +2.66
AMZN Amazon.com Inc. New 2.28% +2.28
JPST JPMorgan Ultra-Short Income Add +445.4% 1.79% +1.44
ADBE Adobe Inc. New 0.96% +0.96
GOOG Alphabet Inc. Class C New 0.61% +0.61
JMST JPM Ultra-Short Muni Income Add +245.3% 0.77% +0.54
DOX Amdocs Ltd. New 0.39% +0.39
ELV Elevance Health Inc. New 0.37% +0.37
TER Teradyne Inc. Add +7.6% 0.86% +0.31
TSLA Tesla Inc. Add +11.3% 0.78% +0.25
JNJ Johnson & Johnson Add +1.7% 1.75% +0.25
APD Air Products & Chemicals Inc. New 0.25% +0.25
IWD iShares Russell 1000 Value E Add +38.9% 0.55% +0.15
TTD Trade Desk Inc./the Class A Add +153.5% 0.38% +0.15
SCHD Schwab US DVD Equity ETF Add +88.1% 0.28% +0.13
FNDX Schwab Fndmntl US LRG Co. ETF Add +5.2% 1.83% +0.11
FPE FT-Preferred Secur & Inc. ETF Add +24.1% 0.63% +0.10
QQQ Invesco QQQ Trust Series 1 Add +43.7% 0.32% +0.10
AMD Advanced Micro Devices New 0.10% +0.10
PNW Pinnacle West Capital Add +107.2% 0.20% +0.10
LOW Lowe's Cos Inc. Add +3.5% 0.97% +0.09
WDAY Workday Inc. Class A Add +16.9% 0.89% +0.09
XLC SS Comm Select Sector SPDR Add +71.1% 0.16% +0.07
LH Laboratory CRP of Amer Hldgs Add +3.4% 0.99% +0.06
MDT Medtronic Inc Add +2.5% 1.15% +0.06
AMGN Amgen Inc. Add +15.2% 0.66% +0.06
LMT Lockheed Martin Corp. Add +3.0% 1.22% +0.06
ALL Allstate Corp. New 0.05% +0.05
SYY Sysco Corp. Add +0.7% 1.39% +0.04
IWS iShares Russell Mid-Cap Valu Add +74.3% 0.10% +0.04
HSY The Hershey Co. Add +0.6% 0.60% +0.04
XBI SS SPDR S&P Biotech ETF New 0.04% +0.04
ASML ASML Holding NV-NY Reg SHS New 0.03% +0.03
PEP Pepsico Inc. Add +3.4% 0.91% +0.03
BMO Bank of Montreal New 0.03% +0.03
HASI Ha Sustainable Infrastructur New 0.03% +0.03
AZO AutoZone Inc. New 0.03% +0.03
KBWB Invesco KBW Bank ETF New 0.03% +0.03
IJT iShares S&P Small-Cap 600 GR New 0.03% +0.03
AFG American Financial Group Inc. New 0.03% +0.03
LRCX Lam Research Corp. Add +2.6% 0.11% +0.03
QCOM Qualcomm Inc. Add +3.8% 1.20% +0.03
IVV iShares Core S&P 500 ETF Add +0.3% 1.38% +0.03
EFA iShares MSCI Eafe ETF Add +18.0% 0.19% +0.03
TJX TJX Companies Inc. Add +0.1% 0.25% +0.02
ES Eversource Energy Add +7.0% 0.20% +0.02
TSM Taiwan Semiconductor-SP ADR Add +1.7% 0.15% +0.02
INTC Intel Corp. Add +4.6% 0.07% +0.02
PSLV Sprott Physical Silver Trust Add +0.9% 0.10% +0.02
RTX RTX Corp. Add +3.0% 0.12% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 267$762.2MAAPL, FNDA, MSFT, GOOGL, AKRE
Q1 2026 263$694.2MAAPL, FNDA, MSFT, GOOGL, AKRE
Q4 2025 266$716.1MMSFT, AAPL, FNDA, AKRE, GOOGL
Q3 2025 262$685.9MMSFT, FNDA, AAPL, GOOGL, AMZN
Q2 2025 256$647.2MMSFT, FNDA, AAPL, XOM, SPGI
Q1 2025 240$578.9MMSFT, FNDA, AAPL, BERKSHIRE HATHAWAY INC, AMZN
Q4 2024 246$584.4MMSFT, AAPL, FNDA, GOOGL, AMZN
Q3 2024 256$600.6MMSFT, AAPL, FNDA, GOOGL, AMZN
Q2 2024 257$559.9MMSFT, AAPL, FNDA, GOOGL, AMZN
Q1 2024 257$573.3MMSFT, AAPL, FNDA, AMZN, GOOGL