J.W. Cole Advisors, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), J.W. Cole Advisors, Inc. reported 1,249 stock positions worth $3.2 billion. Its top holding was Apple (AAPL) at 6.5% of the portfolio, followed by Nvidia (NVDA, 2.6%) and Microsoft (MSFT, 2.2%). Compared with Q4 2024, it opened 406 new positions, sold out of 105, added to 648 and reduced 187. The biggest buy was Apple (AAPL, shares +69%) and the biggest sale Vanguard S&P 500 ETF (VOO, shares −43%).
- Most Recent 13F
- Q2 2026
- Location
- TAMPA, FL
- CIK
- 0001404763
- Portfolio Value
- $3.2B (Q1 2025)
- SEC Filing
- 0001376474-25-000429 ↗ filed May 5, 2025
Holdings Value
Holdings 1,249 stocks · $3.2B
| AAPL Apple Inc. | 6.54% | 948,914 | $210.8M | Add +68.9% |
| NVDA Nvidia Corp. | 2.62% | 780,172 | $84.6M | Add +72.8% |
| MSFT Microsoft Corp. | 2.19% | 188,065 | $70.6M | Add +61.6% |
| AMZN Amazon.com Inc. | 2.07% | 350,911 | $66.8M | Add +74.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.80% | 103,511 | $57.9M | Add +15.8% |
| QQQ Invesco QQQ Trust Series 1 | 1.70% | 116,667 | $54.7M | Add +2.4% |
| VOO Vanguard S&P 500 ETF | 1.64% | 103,073 | $53.0M | Reduce -42.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.64% | 99,252 | $52.9M | Add +86.2% |
| XOM Exxon Mobil Corp. | 1.27% | 343,260 | $40.8M | Add +133.8% |
| IVV iShares Core S&P 500 ETF | 1.22% | 69,800 | $39.2M | Reduce -13.2% |
| DGRO iShares Core Dividend Growth | 1.00% | 524,080 | $32.4M | Reduce -6.8% |
| PDI PIMCO Dynamic Income Fund | 0.88% | 1,428,371 | $28.3M | Add +1270.0% |
| JAAA Janus Henderson Aaa Clo ETF | 0.73% | 466,620 | $23.7M | Add +173.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.73% | 429,829 | $23.5M | Add +45.5% |
| JPM JPMorgan Chase & Co. | 0.72% | 93,952 | $23.0M | Add +62.7% |
| IVW iShares S&P 500 Growth ETF | 0.69% | 238,202 | $22.1M | Reduce -3.7% |
| VEA Vanguard Ftse Developed ETF | 0.64% | 406,243 | $20.6M | Reduce -7.7% |
| UPS United Parcel Service Class B | 0.61% | 179,320 | $19.7M | Add +147.2% |
| JEPI JPMorgan Equity Premium Inco | 0.61% | 343,368 | $19.6M | Reduce -20.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.59% | 51,512 | $19.1M | Reduce -25.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.59% | 69,157 | $19.0M | Reduce -10.6% |
| GOOG Alphabet Inc. Class C | 0.57% | 117,939 | $18.4M | Reduce -1.7% |
| JNJ Johnson & Johnson | 0.57% | 111,022 | $18.4M | Add +76.2% |
| CVX Chevron Corp. | 0.57% | 109,236 | $18.3M | Add +140.7% |
| META Meta Platforms Inc. Class A | 0.56% | 31,197 | $18.0M | Add +14.2% |
| GOOGL Alphabet Inc. Class A | 0.51% | 105,906 | $16.4M | Add +41.2% |
| TSLA Tesla Inc. | 0.51% | 63,040 | $16.3M | Add +110.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.51% | 94,496 | $16.3M | Reduce -31.4% |
| PG The Procter & Gamble Co. | 0.49% | 93,085 | $15.9M | Add +42.9% |
| HD Home Depot Inc. | 0.49% | 42,762 | $15.7M | Add +52.3% |
| LLY Eli Lilly & Co. | 0.48% | 18,808 | $15.5M | Add +91.0% |
| WMT Walmart Inc. | 0.46% | 169,400 | $14.9M | Add +24.6% |
| PM Philip Morris International | 0.46% | 93,602 | $14.9M | Add +540.0% |
| VZ Verizon Communications Inc. | 0.46% | 323,773 | $14.7M | Add +56.0% |
| XLK SS Technology Select Sector | 0.44% | 68,614 | $14.2M | Reduce -34.3% |
| T AT&T Inc. | 0.44% | 497,830 | $14.1M | Add +71.9% |
| IWM iShares Russell 2000 ETF | 0.43% | 69,462 | $13.9M | Add +2.9% |
| LGH HCM Defender 500 Index ETF | 0.42% | 281,581 | $13.6M | Add +19.3% |
| COP Conocophillips | 0.42% | 127,440 | $13.4M | Add +316.5% |
| ABBV Abbvie Inc. | 0.41% | 63,378 | $13.3M | Add +61.2% |
| COST Costco Wholesale Corp. | 0.41% | 13,922 | $13.2M | Add +23.1% |
| VXF Vanguard Extended Market ETF | 0.40% | 75,589 | $13.0M | Add +2.7% |
| VIG Vanguard Dividend Apprec ETF | 0.40% | 65,766 | $12.8M | Reduce -41.3% |
| IVE iShares S&P 500 Value ETF | 0.38% | 64,697 | $12.3M | Add +4.9% |
| KO The Coca-Cola Co. | 0.38% | 169,029 | $12.1M | Add +93.6% |
| LMT Lockheed Martin Corp. | 0.37% | 26,969 | $12.0M | Add +85.4% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.37% | 15 | $12.0M | Add +650.0% |
| JPST JPMorgan Ultra-Short Income | 0.37% | 235,599 | $11.9M | Add +13.7% |
| XLV SS Health Care Select Sector | 0.37% | 80,791 | $11.8M | Reduce -5.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.36% | 46,675 | $11.6M | Add +146.7% |
| VGT Vanguard Info Tech ETF | 0.36% | 21,146 | $11.5M | Add +60.7% |
| NEE Nextera Energy Inc. | 0.36% | 161,663 | $11.5M | Add +221.1% |
| DUK Duke Energy Corp. | 0.36% | 93,930 | $11.5M | Add +154.7% |
| QQH HCM Defender 100 Index ETF | 0.34% | 185,289 | $10.8M | Add +16.1% |
| V Visa Inc. Class A | 0.33% | 30,383 | $10.6M | Add +18.6% |
| ICSH iShares Ultra Short Duration | 0.32% | 203,878 | $10.3M | Reduce -7.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.31% | 239,391 | $10.0M | Add +116.8% |
| NFLX Netflix Inc. | 0.30% | 10,470 | $9.8M | Add +37.4% |
| SDVY First Trust Smid Cap Rising | 0.30% | 289,512 | $9.7M | Add +63.1% |
| EFA iShares MSCI Eafe ETF | 0.30% | 117,319 | $9.6M | Reduce -8.2% |
| MO Altria Group Inc. | 0.30% | 158,944 | $9.5M | Add +322.1% |
| XLP SS Consumer Staples Sel Sect | 0.29% | 115,689 | $9.4M | Reduce -18.1% |
| RTX RTX Corp. | 0.29% | 71,249 | $9.4M | Add +85.3% |
| GE General Electric filed as GE AEROSPACE | 0.28% | 45,814 | $9.2M | Add +222.4% |
| MCD McDonald's Corp. | 0.28% | 28,943 | $9.0M | Add +13.0% |
| IJH iShares Core S&P Midcap ETF | 0.28% | 154,033 | $9.0M | Add +8.8% |
| PTLC Pacer Trendpilot US Large Ca | 0.28% | 173,937 | $8.9M | Add +61.2% |
| GLD SPDR Gold Shares | 0.27% | 30,202 | $8.7M | Reduce -5.0% |
| XMMO Invesco S&P Midcap Momentum | 0.27% | 76,231 | $8.7M | Add +212.3% |
| BA The Boeing Co. | 0.26% | 49,915 | $8.5M | Add +113.6% |
| UNP Union Pacific Corp. | 0.26% | 35,904 | $8.5M | Add +160.8% |
| MRK Merck & Co. Inc. | 0.26% | 93,400 | $8.4M | Add +58.9% |
| LOW Lowe's Cos Inc. | 0.26% | 35,236 | $8.2M | Add +295.4% |
| FSK FS KKR Capital Corp. | 0.25% | 389,682 | $8.2M | Add +89.2% |
| JQUA JPMorgan US Quality Factor | 0.25% | 143,949 | $8.1M | Add +43.9% |
| FBND Fidelity Total Bond ETF | 0.25% | 174,925 | $8.0M | Add +859.9% |
| SCHG Schwab US Large-Cap Growth | 0.24% | 314,616 | $7.9M | Reduce -8.6% |
| VOOG Vanguard S&P 500 Growth ETF | 0.24% | 23,501 | $7.9M | Add +125.7% |
| AVGO Broadcom Inc. | 0.24% | 46,902 | $7.9M | Add +27.8% |
| USMV iShares MSCI USA Min Vol Fac | 0.24% | 83,789 | $7.8M | Reduce -17.9% |
| PULS Pgim Ultra Short Bond ETF | 0.24% | 155,705 | $7.7M | Add +12.0% |
| IWP iShares Russell Mid-Cap Grow | 0.24% | 65,756 | $7.7M | Add +2.2% |
| SO The Southern Co. | 0.24% | 83,492 | $7.7M | Add +172.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.24% | 29,549 | $7.6M | Reduce -20.8% |
| IYW iShares Ustechnology ETF | 0.24% | 54,117 | $7.6M | Reduce -51.6% |
| IWF iShares Russell 1000 Growth | 0.23% | 20,900 | $7.5M | Reduce -0.8% |
| RISR Foliobe Altr In&in H ETF-Usd | 0.23% | 206,565 | $7.5M | Add +30.2% |
| AGG iShares Core U.S. Aggregate | 0.23% | 75,537 | $7.5M | Add +14.0% |
| CAT Caterpillar Inc. | 0.23% | 22,616 | $7.5M | Add +134.2% |
| CLOI Vaneck Clo ETF | 0.23% | 139,301 | $7.4M | Add +287.8% |
| WM Waste Management Inc. | 0.23% | 31,542 | $7.3M | Add +153.1% |
| TFLO iShares Treasury Floating Ra | 0.23% | 143,401 | $7.3M | Add +1288.1% |
| NOBL Proshares S&P 500 Dividend A | 0.23% | 71,079 | $7.3M | Add +13.3% |
| UNH Unitedhealth Group Inc. | 0.22% | 13,821 | $7.2M | Add +15.2% |
| SCHD Schwab US DVD Equity ETF | 0.22% | 258,346 | $7.2M | Add +15.4% |
| SGOV iShares 0-3 Month Treasury B | 0.22% | 71,234 | $7.2M | Add +33.5% |
| BX Blackstone Inc. | 0.22% | 50,844 | $7.1M | Add +123.9% |
| PECO Phillips Edison & Company Inc. | 0.22% | 193,445 | $7.1M | Add +190.8% |
| IEFA iShares Core MSCI Eafe ETF | 0.22% | 92,529 | $7.0M | Add +51.1% |
| ICLO Invesco Aaa Clo F/R Note ETF | 0.21% | 268,720 | $6.8M | Add +164.4% |
Other holdings (6): bonds, preferreds, convertibles and warrants · $103K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| FORD MOTOR COMPANY (F 0 03/15/26) | NOTE 3/1 · principal | 34,000 | $33K | No change |
| GREENBRIER COS INC (GBX 2.875 04/15/28) | NOTE 2.875% 4/1 · principal | 19,000 | $21K | No change |
| VISHAY INTERTECHNOLOGY (VSH 2.25 06/15/25) | NOTE 2.250% 6/1 · principal | 20,000 | $20K | No change |
| PACIRA BIOSCIENCES INC (PCRX 0.75 08/01/25) | NOTE 0.750% 8/0 · principal | 18,000 | $18K | No change |
| EURONET WORLDWIDE INC (EEFT 0.75 03/15/49) | NOTE 0.750% 3/1 · principal | 10,000 | $10K | No change |
| DSX.WS Diana Shipping Inc.-28 | *W EXP 12/14/202 | 10,712 | $1K | New |
Total filed on the 13F, all lines: $3.2B.
Portfolio Sells Q4 2024 → Q1 2025
| VOO Vanguard S&P 500 ETF | Reduce -42.5% | 1.64% | −2.26 |
| IVV iShares Core S&P 500 ETF | Reduce -13.2% | 1.22% | −0.69 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -25.7% | 0.59% | −0.56 |
| XLK SS Technology Select Sector | Reduce -34.3% | 0.44% | −0.54 |
| VIG Vanguard Dividend Apprec ETF | Reduce -41.3% | 0.40% | −0.49 |
| IYW iShares Ustechnology ETF | Reduce -51.6% | 0.24% | −0.49 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -31.4% | 0.51% | −0.44 |
| JEPI JPMorgan Equity Premium Inco | Reduce -20.9% | 0.61% | −0.40 |
| DGRO iShares Core Dividend Growth | Reduce -6.8% | 1.00% | −0.39 |
| GOOG Alphabet Inc. Class C | Reduce -1.7% | 0.57% | −0.35 |
| UTG Reaves Utility Income Fund | Reduce -76.6% | 0.08% | −0.35 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -52.8% | 0.19% | −0.34 |
| IVW iShares S&P 500 Growth ETF | Reduce -3.7% | 0.69% | −0.33 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -10.6% | 0.59% | −0.32 |
| QYLD Global X Nasd 100 Cov Call | Reduce -81.7% | 0.04% | −0.29 |
| SMH Vaneck Semiconductor ETF | Reduce -43.3% | 0.15% | −0.25 |
| XYLD Global X S&P 500 Cove Call E | Reduce -96.5% | 0.01% | −0.25 |
| IBDU iShares Ibonds Dec 2029 Term | Sold out | 0.00% | −0.25 |
| VIS Vanguard Industrials ETF | Reduce -38.6% | 0.20% | −0.24 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -74.3% | 0.05% | −0.23 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -95.7% | 0.01% | −0.22 |
| XLI SS Industrial Select Sector | Reduce -71.3% | 0.06% | −0.22 |
| DNP DNP Select Income Fund Inc. | Reduce -75.1% | 0.06% | −0.21 |
| VEA Vanguard Ftse Developed ETF | Reduce -7.7% | 0.64% | −0.21 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -44.2% | 0.15% | −0.20 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -66.1% | 0.06% | −0.20 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -43.0% | 0.14% | −0.17 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -20.8% | 0.24% | −0.16 |
| RSP Invesco S&P 500 Equal Weight | Reduce -30.1% | 0.18% | −0.16 |
| KORP American Century Diversified | Sold out | 0.00% | −0.16 |
| XLY SS Consumer Disc Select Sect | Reduce -44.6% | 0.09% | −0.16 |
| XLP SS Consumer Staples Sel Sect | Reduce -18.1% | 0.29% | −0.16 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -60.2% | 0.07% | −0.15 |
| SDY SS SPDR S&P Dividend ETF | Reduce -42.4% | 0.12% | −0.15 |
| SCHG Schwab US Large-Cap Growth | Reduce -8.6% | 0.24% | −0.14 |
| IBHE iShares Ibonds 2025 H/Y Inc. | Sold out | 0.00% | −0.14 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -16.5% | 0.19% | −0.13 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -23.5% | 0.13% | −0.13 |
| DPG Duff & Phelps Utility & Inc. | Sold out | 0.00% | −0.13 |
| ICSH iShares Ultra Short Duration | Reduce -7.3% | 0.32% | −0.13 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -67.8% | 0.04% | −0.13 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -17.9% | 0.24% | −0.12 |
| DJIA Global X Dow 30 Cov Call ETF | Sold out | 0.00% | −0.12 |
| MUJ BlackRock Munihold NJ QLTY | Sold out | 0.00% | −0.11 |
| XLV SS Health Care Select Sector | Reduce -5.9% | 0.37% | −0.11 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -35.2% | 0.11% | −0.11 |
| IWF iShares Russell 1000 Growth | Reduce -0.8% | 0.23% | −0.11 |
| IQLT iShares MSCI International Q | Reduce -59.4% | 0.05% | −0.11 |
| IJR iShares Core S&P Small-Cap E | Reduce -11.0% | 0.17% | −0.10 |
| IBDT iShares Ibonds Dec 2028 ETF | Sold out | 0.00% | −0.10 |
Portfolio Buys Q4 2024 → Q1 2025
| AAPL Apple Inc. | Add +68.9% | 6.54% | +0.85 |
| PDI PIMCO Dynamic Income Fund | Add +1270.0% | 0.88% | +0.80 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +86.2% | 1.64% | +0.66 |
| XOM Exxon Mobil Corp. | Add +133.8% | 1.27% | +0.63 |
| PM Philip Morris International | Add +540.0% | 0.46% | +0.39 |
| JAAA Janus Henderson Aaa Clo ETF | Add +173.7% | 0.73% | +0.39 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +650.0% | 0.37% | +0.32 |
| CVX Chevron Corp. | Add +140.7% | 0.57% | +0.30 |
| COP Conocophillips | Add +316.5% | 0.42% | +0.29 |
| AMZN Amazon.com Inc. | Add +74.5% | 2.07% | +0.29 |
| UPS United Parcel Service Class B | Add +147.2% | 0.61% | +0.24 |
| MO Altria Group Inc. | Add +322.1% | 0.30% | +0.22 |
| FBND Fidelity Total Bond ETF | Add +859.9% | 0.25% | +0.21 |
| NEE Nextera Energy Inc. | Add +221.1% | 0.36% | +0.21 |
| MSFT Microsoft Corp. | Add +61.6% | 2.19% | +0.21 |
| TFLO iShares Treasury Floating Ra | Add +1288.1% | 0.23% | +0.20 |
| JNJ Johnson & Johnson | Add +76.2% | 0.57% | +0.20 |
| DUK Duke Energy Corp. | Add +154.7% | 0.36% | +0.19 |
| IBM Intl Business Machines Corp. | Add +146.7% | 0.36% | +0.19 |
| GE General Electric | Add +222.4% | 0.28% | +0.19 |
| ROL Rollins Inc. | New | 0.18% | +0.18 |
| O Realty Income Corp. | Add +1278.1% | 0.19% | +0.18 |
| LLY Eli Lilly & Co. | Add +91.0% | 0.48% | +0.17 |
| NVDA Nvidia Corp. | Add +72.8% | 2.62% | +0.17 |
| T AT&T Inc. | Add +71.9% | 0.44% | +0.17 |
| PSX Phillips 66 | Add +628.7% | 0.20% | +0.17 |
| LOW Lowe's Cos Inc. | Add +295.4% | 0.26% | +0.17 |
| KO The Coca-Cola Co. | Add +93.6% | 0.38% | +0.16 |
| JPM JPMorgan Chase & Co. | Add +62.7% | 0.72% | +0.16 |
| CLOI Vaneck Clo ETF | Add +287.8% | 0.23% | +0.15 |
| XMMO Invesco S&P Midcap Momentum | Add +212.3% | 0.27% | +0.15 |
| SO The Southern Co. | Add +172.8% | 0.24% | +0.14 |
| UNP Union Pacific Corp. | Add +160.8% | 0.26% | +0.14 |
| CGDV Cap Group Dividend Value | Add +1063.7% | 0.15% | +0.13 |
| ABBV Abbvie Inc. | Add +61.2% | 0.41% | +0.13 |
| WM Waste Management Inc. | Add +153.1% | 0.23% | +0.13 |
| VZ Verizon Communications Inc. | Add +56.0% | 0.46% | +0.12 |
| GAB Gabelli Equity Trust | Add +3654.1% | 0.12% | +0.12 |
| PECO Phillips Edison & Company Inc. | Add +190.8% | 0.22% | +0.12 |
| VHT Vanguard Health Care ETF | Add +210.9% | 0.20% | +0.12 |
| MDLZ Mondelez International Inc. Class A | Add +597.2% | 0.14% | +0.12 |
| USFR Wisdomtree Floating Rate Tre | Add +218.3% | 0.19% | +0.11 |
| BAC Bank of America Corp. | Add +116.8% | 0.31% | +0.11 |
| RTX RTX Corp. | Add +85.3% | 0.29% | +0.11 |
| SUN Sunoco LP | Add +785.1% | 0.13% | +0.11 |
| ICLO Invesco Aaa Clo F/R Note ETF | Add +164.4% | 0.21% | +0.11 |
| VLY Valley National Bancorp | New | 0.10% | +0.10 |
| DRI Darden Restaurants Inc. | Add +896.0% | 0.11% | +0.10 |
| FBCG Fidelity Blue Chip Grow ETF | Add +186.7% | 0.21% | +0.10 |
| PVAL Putnam Focused LRG Cap Value | New | 0.10% | +0.10 |
Notes & Other Activity Q4 2024 → Q1 2025
| IBDR iShares Ibonds Dec 2026 Term | IBONDS DEC2026 · principal | Sold out | 78,358 | $1.9Mbefore exit |
| IBDS Ishrs Ibnds Dec 27 Corp. ETF | IBONDS 27 ETF · principal | Sold out | 44,726 | $1.1Mbefore exit |
| NUVASIVE INC (GMED 0.375 03/15/25) | NOTE 0.375% 3/1 · principal | Sold out | 10,000 | $10Kbefore exit |
| DSX.WS Diana Shipping Inc.-28 | *W EXP 12/14/202 | New | 10,712 | $1K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,592 | $5.8B | AAPL, NVDA, QQQ, VOO, AMZN |
| Q1 2026 | 785 | $3.0B | AAPL, NVDA, QQQ, AMZN, SPY |
| Q4 2025 | 1,459 | $4.1B | AAPL, NVDA, MSFT, AMZN, QQQ |
| Q3 2025 | 1,535 | $5.2B | AAPL, NVDA, MSFT, QQQ, AMZN |
| Q2 2025 | 1,460 | $4.7B | AAPL, NVDA, MSFT, QQQ, AMZN |
| Q1 2025 | 1,249 | $3.2B | AAPL, NVDA, MSFT, AMZN, SPY |
| Q4 2024 | 948 | $2.5B | AAPL, VOO, NVDA, QQQ, SPY |
| Q3 2024 | 930 | $2.4B | AAPL, VOO, QQQ, NVDA, IVV |
| Q2 2024 | 887 | $2.1B | AAPL, VOO, QQQ, MSFT, IVV |
| Q1 2024 | 879 | $2.0B | AAPL, SPY, QQQ, IVV, MSFT |