Keeler & Nadler Financial Planning & Wealth Management
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 14, 2025), Keeler & Nadler Financial Planning & Wealth Management reported 70 stock positions worth $213.4 million. Its top holding was iShares MSCI USA Quality Fac (QUAL) at 9.1% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 9.0%) and Vanguard Mrngstar GR ETF-Sui (VUG, 7.4%). Compared with Q3 2024, it opened 5 new positions, sold out of 6, added to 23 and reduced 32. The biggest buy was a new position in Vanguard Core Bond ETF (VCRB) and the biggest sale iShares MSCI USA Min Vol Fac (USMV, shares −13%).
- Most Recent 13F
- Q2 2026
- Location
- Dublin, OH
- CIK
- 0002035883
- Portfolio Value
- $213.4M (Q4 2024)
- SEC Filing
- 0001214659-25-000551 ↗ filed Jan 14, 2025
Holdings Value
Holdings 70 stocks · $213.4M
| QUAL iShares MSCI USA Quality Fac | 9.07% | 108,747 | $19.4M | Add +9.8% |
| SCHG Schwab US Large-Cap Growth | 9.02% | 690,562 | $19.2M | Add +4.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 7.45% | 38,723 | $15.9M | Reduce -2.0% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 6.96% | 447,422 | $14.9M | Add +5.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 6.82% | 211,072 | $14.6M | Add +21.0% |
| SCHV Schwab US Large-Cap Value | 6.79% | 555,954 | $14.5M | Add +9.7% |
| VIGI Vanguard Int Div App Indx FD | 5.21% | 139,051 | $11.1M | Add +8.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 4.43% | 55,836 | $9.5M | Reduce -0.6% |
| USMV iShares MSCI USA Min Vol Fac | 3.63% | 87,362 | $7.8M | Reduce -13.1% |
| BND Vanguard Total Bond Market | 3.40% | 100,899 | $7.3M | Reduce -7.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.95% | 10,760 | $6.3M | Add +2.8% |
| IYW iShares Ustechnology ETF | 2.83% | 37,868 | $6.0M | Add +15.1% |
| EMXC iShares MSCI Emr MRK Ex Chna | 2.69% | 103,734 | $5.8M | Add +20.7% |
| IJR iShares Core S&P Small-Cap E | 2.64% | 48,956 | $5.6M | Add +9.3% |
| VDC Vanguard Consumer Staple ETF | 1.97% | 19,878 | $4.2M | Reduce -5.4% |
| IFRA iShares US Infrastructure | 1.80% | 82,922 | $3.8M | Add +16.0% |
| MTUM iShares MSCI USA Momentum Fa | 1.37% | 14,170 | $2.9M | Reduce -7.1% |
| SCHD Schwab US DVD Equity ETF | 1.24% | 96,606 | $2.6M | Add +1.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 1.20% | 56,781 | $2.6M | Reduce -6.6% |
| SLYV SS SPDR S&P 600 SC Val ETF | 1.16% | 28,335 | $2.5M | Reduce -12.1% |
| TLT iShares 20+ Year Treasury BD | 1.12% | 27,466 | $2.4M | Reduce -6.6% |
| VCRB Vanguard Core Bond ETF | 1.12% | 31,409 | $2.4M | New |
| SCHF Schwab Intl Equity ETF | 1.03% | 118,838 | $2.2M | Add +0.2% |
| AAPL Apple Inc. | 0.97% | 8,241 | $2.1M | Reduce -2.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.91% | 6,903 | $1.9M | Reduce -1.3% |
| CGCB Cap Group Core Bond | 0.89% | 73,663 | $1.9M | New |
| SCHB Schwab US Broad Market ETF | 0.87% | 81,792 | $1.9M | Reduce -15.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.63% | 2,977 | $1.3M | No change |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.62% | 14,661 | $1.3M | Reduce -21.0% |
| VIG Vanguard Dividend Apprec ETF | 0.56% | 6,092 | $1.2M | Reduce -12.6% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.55% | 16,687 | $1.2M | Reduce -19.1% |
| TGRW T Rowe Price Growth Stock Et | 0.47% | 25,411 | $1.0M | No change |
| MSFT Microsoft Corp. | 0.46% | 2,334 | $984K | Reduce -3.5% |
| SCHA Schwab US Small-Cap ETF | 0.42% | 34,315 | $887K | Reduce -13.4% |
| CGSM Cap Group Short Muni Income | 0.41% | 33,467 | $869K | Add +64.5% |
| CGMU Cap Group Municipal Income | 0.40% | 31,852 | $857K | Add +58.7% |
| AMZN Amazon.com Inc. | 0.36% | 3,540 | $777K | Reduce -0.6% |
| NVDA Nvidia Corp. | 0.36% | 5,656 | $760K | Add +0.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.33% | 3,571 | $708K | Reduce -6.2% |
| MUB iShares National Muni Bond E | 0.31% | 6,112 | $651K | Add +6.0% |
| RMBI Richmond Mutual Bancorporati | 0.29% | 43,004 | $609K | No change |
| AVGO Broadcom Inc. | 0.26% | 2,385 | $553K | No change |
| GOOGL Alphabet Inc. Class A | 0.24% | 2,681 | $508K | Add +9.2% |
| TTC Toro Co. | 0.23% | 6,252 | $501K | Reduce -5.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.23% | 2,072 | $498K | Reduce -20.0% |
| JPM JPMorgan Chase & Co. | 0.22% | 1,981 | $475K | Add +5.2% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.21% | 16,645 | $443K | Reduce -2.1% |
| MEAR Ishrs Short Mat Muni Act ETF | 0.20% | 8,343 | $417K | Add +1.1% |
| XITK SS SPDR F Inno Tech ETF | 0.19% | 2,390 | $416K | Reduce -1.2% |
| VIOO Vanguard S&P Small-Cap 600 E | 0.18% | 3,557 | $377K | Reduce -22.8% |
| UPST Upstart Holdings Inc. | 0.17% | 6,007 | $370K | Reduce -14.3% |
| XLG Invesco S&P 500 Top 50 ETF | 0.16% | 6,743 | $337K | No change |
| GOOG Alphabet Inc. Class C | 0.15% | 1,665 | $317K | Reduce -1.4% |
| CVX Chevron Corp. | 0.14% | 2,091 | $303K | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 0.14% | 510 | $300K | Add +0.4% |
| TSLA Tesla Inc. | 0.14% | 718 | $290K | New |
| MBCN Middlefield Banc Corp. | 0.13% | 10,058 | $282K | New |
| PFG Principal Financial Group | 0.12% | 3,332 | $258K | No change |
| V Visa Inc. Class A | 0.11% | 773 | $244K | Reduce -0.3% |
| RTX RTX Corp. | 0.11% | 2,108 | $244K | No change |
| VHT Vanguard Health Care ETF | 0.11% | 960 | $244K | Reduce -5.6% |
| VXUS Vanguard Total Intl Stock | 0.11% | 3,897 | $230K | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.11% | 389 | $228K | Reduce -2.0% |
| AEE Ameren Corporation | 0.10% | 2,400 | $214K | No change |
| SO The Southern Co. | 0.10% | 2,552 | $210K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.10% | 411 | $210K | New |
| AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO | 0.10% | 736 | $209K | Reduce -10.3% |
| ABBV Abbvie Inc. | 0.10% | 1,146 | $204K | Reduce -0.1% |
| VYM Vanguard High DVD Yield ETF | 0.09% | 1,583 | $202K | Reduce -3.7% |
| DBI Designer Brands Inc. Class A | 0.05% | 19,166 | $102K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| USMV iShares MSCI USA Min Vol Fac | Reduce -13.1% | 3.63% | −0.84 |
| BND Vanguard Total Bond Market | Reduce -7.1% | 3.40% | −0.58 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.6% | 4.43% | −0.35 |
| TLT iShares 20+ Year Treasury BD | Reduce -6.6% | 1.12% | −0.28 |
| VDC Vanguard Consumer Staple ETF | Reduce -5.4% | 1.97% | −0.27 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -21.0% | 0.62% | −0.22 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -19.1% | 0.55% | −0.22 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -12.1% | 1.16% | −0.21 |
| SF Stifel Financial Corp. | Sold out | 0.00% | −0.19 |
| SCHB Schwab US Broad Market ETF | Reduce -15.8% | 0.87% | −0.18 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -6.6% | 1.20% | −0.15 |
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.15 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -7.1% | 1.37% | −0.13 |
| VLUE iShares MSCI USA Value Facto | Sold out | 0.00% | −0.12 |
| VIG Vanguard Dividend Apprec ETF | Reduce -12.6% | 0.56% | −0.11 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.10 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.10 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.10 |
| SCHA Schwab US Small-Cap ETF | Reduce -13.4% | 0.42% | −0.08 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -20.0% | 0.23% | −0.07 |
| VIOO Vanguard S&P Small-Cap 600 E | Reduce -22.8% | 0.18% | −0.07 |
| MSFT Microsoft Corp. | Reduce -3.5% | 0.46% | −0.05 |
| TTC Toro Co. | Reduce -5.0% | 0.23% | −0.04 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -6.2% | 0.33% | −0.04 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -2.1% | 0.21% | −0.03 |
| VHT Vanguard Health Care ETF | Reduce -5.6% | 0.11% | −0.03 |
| ABBV Abbvie Inc. | Reduce -0.1% | 0.10% | −0.01 |
| AJG Arthur J Gallagher & Co. | Reduce -10.3% | 0.10% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -3.7% | 0.09% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -1.3% | 0.91% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -2.0% | 0.11% | −0.00 |
| V Visa Inc. Class A | Reduce -0.3% | 0.11% | +0.01 |
| GOOG Alphabet Inc. Class C | Reduce -1.4% | 0.15% | +0.01 |
| AAPL Apple Inc. | Reduce -2.0% | 0.97% | +0.01 |
| XITK SS SPDR F Inno Tech ETF | Reduce -1.2% | 0.19% | +0.01 |
| UPST Upstart Holdings Inc. | Reduce -14.3% | 0.17% | +0.04 |
| AMZN Amazon.com Inc. | Reduce -0.6% | 0.36% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.0% | 7.45% | +0.06 |
Portfolio Buys Q3 2024 → Q4 2024
| VCRB Vanguard Core Bond ETF | New | 1.12% | +1.12 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +21.0% | 6.82% | +1.08 |
| CGCB Cap Group Core Bond | New | 0.89% | +0.89 |
| SCHG Schwab US Large-Cap Growth | Add +4.6% | 9.02% | +0.64 |
| QUAL iShares MSCI USA Quality Fac | Add +9.8% | 9.07% | +0.42 |
| IYW iShares Ustechnology ETF | Add +15.1% | 2.83% | +0.40 |
| SCHV Schwab US Large-Cap Value | Add +9.7% | 6.79% | +0.18 |
| IFRA iShares US Infrastructure | Add +16.0% | 1.80% | +0.16 |
| CGSM Cap Group Short Muni Income | Add +64.5% | 0.41% | +0.15 |
| TSLA Tesla Inc. | New | 0.14% | +0.14 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +20.7% | 2.69% | +0.14 |
| CGMU Cap Group Municipal Income | Add +58.7% | 0.40% | +0.13 |
| MBCN Middlefield Banc Corp. | New | 0.13% | +0.13 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.10% | +0.10 |
| IJR iShares Core S&P Small-Cap E | Add +9.3% | 2.64% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +9.2% | 0.24% | +0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.8% | 2.95% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +5.2% | 0.22% | +0.03 |
| NVDA Nvidia Corp. | Add +0.3% | 0.36% | +0.02 |
| MUB iShares National Muni Bond E | Add +6.0% | 0.31% | −0.00 |
| IVV iShares Core S&P 500 ETF | Add +0.4% | 0.14% | −0.00 |
| MEAR Ishrs Short Mat Muni Act ETF | Add +1.1% | 0.20% | −0.01 |
| CVX Chevron Corp. | Add +0.2% | 0.14% | −0.01 |
| VXUS Vanguard Total Intl Stock | Add +0.4% | 0.11% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Add +1.1% | 1.24% | −0.08 |
| SCHF Schwab Intl Equity ETF | Add +0.2% | 1.03% | −0.16 |
| VIGI Vanguard Int Div App Indx FD | Add +8.8% | 5.21% | −0.28 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +5.7% | 6.96% | −0.74 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $352.3M | FNDF, SCHG, SPYM, SCHV, VUG |
| Q1 2026 | 82 | $294.8M | FNDF, SCHG, SCHV, SPYM, QUAL |
| Q4 2025 | 79 | $288.4M | SCHG, FNDF, QUAL, SPYM, SCHV |
| Q3 2025 | 79 | $272.8M | SCHG, QUAL, FNDF, SPYM, SCHV |
| Q2 2025 | 77 | $249.9M | SCHG, QUAL, FNDF, SPYM, SCHV |
| Q1 2025 | 71 | $221.8M | QUAL, SCHG, FNDF, SCHV, SPYM |
| Q4 2024 | 70 | $213.4M | QUAL, SCHG, VUG, FNDF, SPYM |
| Q3 2024 | 71 | $205.3M | QUAL, SCHG, FNDF, VUG, SCHV |
| Q2 2024 | 64 | $182.1M | SCHG, VUG, FNDF, QUAL, SCHV |
| Q1 2024 | 64 | $166.5M | FNDF, VUG, SCHG, USMV, SCHV |