Kelly Financial Group LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 16, 2025), Kelly Financial Group LLC reported 80 stock positions worth $320.0 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 13.8% of the portfolio, followed by JPM Betabuilders Intl Eqty (BBIN, 9.0%) and JPMorgan Core Plus Bond ETF (JCPB, 7.7%). Compared with Q4 2024, it opened 11 new positions, sold out of 9, added to 33 and reduced 33. The biggest buy was Apple (AAPL, shares +278%) and the biggest sale Invesco S&P 500 Equal Weight (RSP, shares −9%).
- Most Recent 13F
- Q2 2026
- Location
- Wethersfield, CT
- CIK
- 0001128066
- Portfolio Value
- $320.0M (Q1 2025)
- SEC Filing
- 0001667731-25-000441 ↗ filed Apr 16, 2025
Holdings Value
Holdings 80 stocks · $320.0M
| BBUS JPMorgan Betabuilders US Equ | 13.79% | 437,361 | $44.1M | Add +10.5% |
| BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F | 8.98% | 467,165 | $28.7M | Add +3.4% |
| JCPB JPMorgan Core Plus Bond ETF | 7.67% | 521,507 | $24.5M | Add +8.2% |
| LDUR PIMCO Enhanced Low Duration | 7.45% | 248,400 | $23.8M | Add +18.3% |
| AGG iShares Core U.S. Aggregate | 5.43% | 175,498 | $17.4M | Add +24.9% |
| JEMA JPMorgan Activebuilders Emer | 4.84% | 404,737 | $15.5M | Add +15.4% |
| BBIB JPM Beta US TR 3-10 YR ETF filed as J P MORGAN EXCHANGE TRADED F | 4.67% | 151,689 | $15.0M | Add +25.3% |
| IWF iShares Russell 1000 Growth | 4.62% | 40,969 | $14.8M | Add +11.3% |
| DFAT Dimensional US Target Value | 4.33% | 269,339 | $13.9M | Add +13.2% |
| JQUA JPMorgan US Quality Factor | 3.74% | 211,749 | $12.0M | Add +8.4% |
| DFLV Dim US Large Cap Value ETF | 3.35% | 350,315 | $10.7M | Add +8.9% |
| AAPL Apple Inc. | 2.24% | 32,281 | $7.2M | Add +278.2% |
| DFIS Dimensional International SM | 2.18% | 270,088 | $7.0M | Add +3.1% |
| USMV iShares MSCI USA Min Vol Fac | 2.16% | 73,888 | $6.9M | Add +14.0% |
| RSP Invesco S&P 500 Equal Weight | 1.85% | 34,260 | $5.9M | Reduce -8.7% |
| IXUS iShares Core Intl Stock ETF | 1.51% | 69,366 | $4.8M | Reduce -12.8% |
| JPIE JPMorgan Income ETF | 1.42% | 98,337 | $4.5M | New |
| VOYA Voya Financial Inc. | 1.25% | 3,994,684 | $4.0M | New |
| MSFT Microsoft Corp. | 1.16% | 9,902 | $3.7M | Add +10.3% |
| DFIV Dimensional International Va | 1.09% | 88,914 | $3.5M | Reduce -0.4% |
| BBAG JPMorgan Betabuilders US Agg | 1.08% | 74,650 | $3.4M | Reduce -16.3% |
| IWY iShares Russell Top 200 Grow | 0.90% | 13,693 | $2.9M | New |
| IWM iShares Russell 2000 ETF | 0.89% | 14,244 | $2.8M | Reduce -11.7% |
| JMOM JPMorgan US Momentum Factor | 0.76% | 43,049 | $2.4M | Add +547.0% |
| SCHV Schwab US Large-Cap Value | 0.75% | 90,384 | $2.4M | Reduce -10.8% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.75% | 30,500 | $2.4M | Reduce -12.3% |
| AGGM iShares 1-10 Year U.S. Aggre | 0.74% | 22,625 | $2.4M | Reduce -4.4% |
| SCHR Schwab Intermediate-Term US | 0.67% | 85,815 | $2.1M | Reduce -1.6% |
| SCZ iShares MSCI Eafe Small-Cap | 0.62% | 31,328 | $2.0M | Reduce -14.7% |
| PDP Invesco Dorsey Wright Moment | 0.53% | 16,824 | $1.7M | Reduce -2.8% |
| IEMG iShares Core MSCI Emerging | 0.47% | 28,068 | $1.5M | Reduce -14.1% |
| BBEU JPMorgan Betabuilders Europe | 0.46% | 23,769 | $1.5M | Reduce -4.6% |
| SHY iShares 1-3 Year Treasury Bo | 0.44% | 17,204 | $1.4M | Reduce -31.0% |
| IEI iShares 3-7 Year Treasury Bo | 0.43% | 11,533 | $1.4M | Reduce -25.8% |
| AMZN Amazon.com Inc. | 0.39% | 6,572 | $1.3M | Add +30.4% |
| SLQD iShares 0-5 YR Inv GRD Corp. | 0.38% | 24,166 | $1.2M | Reduce -30.6% |
| IWC iShares Micro-Cap ETF | 0.33% | 9,649 | $1.1M | Reduce -14.9% |
| XLV SS Health Care Select Sector | 0.32% | 7,100 | $1.0M | Reduce -2.2% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.31% | 21,825 | $1.0M | Add +7.6% |
| IVV iShares Core S&P 500 ETF | 0.31% | 1,760 | $989K | Reduce -1.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.30% | 1,785 | $951K | Reduce -5.0% |
| QUAL iShares MSCI USA Quality Fac | 0.26% | 4,908 | $839K | Reduce -10.8% |
| MA Mastercard Inc. Class A | 0.24% | 1,394 | $764K | New |
| PG The Procter & Gamble Co. | 0.24% | 4,476 | $763K | Add +0.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.20% | 8,197 | $647K | Reduce -10.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.15% | 862 | $482K | Add +8.6% |
| JPUS JPMorgan Div Ret US Eq ETF | 0.15% | 4,127 | $475K | Add +103.8% |
| XOM Exxon Mobil Corp. | 0.15% | 3,964 | $471K | Add +89.3% |
| IAGG iShares Intl Aggregate Bond | 0.14% | 9,140 | $457K | Reduce -27.4% |
| ELV Elevance Health Inc. | 0.14% | 1,040 | $452K | Add +0.5% |
| JPEM JPM Diversified Ret Em Equit filed as J P MORGAN EXCHANGE TRADED F | 0.14% | 8,453 | $446K | Add +6.0% |
| PFE Pfizer Inc. | 0.14% | 17,386 | $441K | New |
| ISCV iShares Morningstar Small-Ca | 0.12% | 6,644 | $394K | New |
| DFUS Dimensional US Eq MKT ETF | 0.12% | 6,287 | $380K | New |
| IVW iShares S&P 500 Growth ETF | 0.12% | 4,025 | $374K | Add +27.9% |
| KO The Coca-Cola Co. | 0.11% | 5,087 | $367K | Reduce -4.7% |
| ES Eversource Energy | 0.11% | 5,724 | $356K | Add +0.8% |
| HDV iShares Core High Dividend E | 0.11% | 2,904 | $352K | No change |
| NVDA Nvidia Corp. | 0.11% | 2,886 | $344K | New |
| EFV iShares MSCI Eafe Value ETF | 0.10% | 5,562 | $328K | Add +8.3% |
| PEP Pepsico Inc. | 0.10% | 2,132 | $320K | Reduce -13.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.10% | 7,607 | $317K | Reduce -0.3% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.10% | 6,422 | $313K | Add +2.6% |
| HON Honeywell International Inc. | 0.10% | 1,479 | $313K | Reduce -21.0% |
| T AT&T Inc. | 0.10% | 11,033 | $312K | Reduce -3.6% |
| JPM JPMorgan Chase & Co. | 0.09% | 1,202 | $295K | Add +1.4% |
| ASML ASML Holding NV-NY Reg SHS | 0.08% | 402 | $266K | Add +0.8% |
| PM Philip Morris International | 0.08% | 1,635 | $260K | New |
| OEF iShares S&P 100 ETF | 0.08% | 958 | $259K | Reduce -1.1% |
| MRK Merck & Co. Inc. | 0.08% | 2,770 | $249K | Add +2.5% |
| HD Home Depot Inc. | 0.08% | 664 | $243K | Reduce -4.9% |
| META Meta Platforms Inc. Class A | 0.08% | 421 | $243K | New |
| EFG iShares MSCI Eafe Growth ETF | 0.07% | 2,362 | $236K | Reduce -18.2% |
| SPSB SS SPDR P St C Corp. ETF | 0.07% | 7,765 | $234K | Reduce -1.5% |
| DNP DNP Select Income Fund Inc. | 0.07% | 22,928 | $227K | Add +60.1% |
| MBB iShares MBS ETF | 0.07% | 2,325 | $218K | Add +4.8% |
| DFAX Dimensional World Ex US Core | 0.07% | 8,176 | $214K | New |
| NOBL Proshares S&P 500 Dividend A | 0.07% | 2,080 | $213K | No change |
| MCD McDonald's Corp. | 0.06% | 665 | $208K | Reduce -3.6% |
| FG F&G Annuities & Life Inc. | 0.03% | 100,000 | $100K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| RSP Invesco S&P 500 Equal Weight | Reduce -8.7% | 1.85% | −0.48 |
| IWM iShares Russell 2000 ETF | Reduce -11.7% | 0.89% | −0.38 |
| BBAG JPMorgan Betabuilders US Agg | Reduce -16.3% | 1.08% | −0.36 |
| IXUS iShares Core Intl Stock ETF | Reduce -12.8% | 1.51% | −0.36 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -12.3% | 0.75% | −0.33 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -31.0% | 0.44% | −0.28 |
| VONG Vanguard Russell 1000 Growth | Sold out | 0.00% | −0.26 |
| SLQD iShares 0-5 YR Inv GRD Corp. | Reduce -30.6% | 0.38% | −0.24 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -25.8% | 0.43% | −0.21 |
| IWC iShares Micro-Cap ETF | Reduce -14.9% | 0.33% | −0.19 |
| SCHV Schwab US Large-Cap Value | Reduce -10.8% | 0.75% | −0.19 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -14.7% | 0.62% | −0.17 |
| PDP Invesco Dorsey Wright Moment | Reduce -2.8% | 0.53% | −0.14 |
| IEMG iShares Core MSCI Emerging | Reduce -14.1% | 0.47% | −0.13 |
| OUSA Alps Oshares US Quality Divi | Sold out | 0.00% | −0.13 |
| AGGM iShares 1-10 Year U.S. Aggre | Reduce -4.4% | 0.74% | −0.12 |
| AOA iShares Core 80/20 Aggressiv | Sold out | 0.00% | −0.11 |
| QUAL iShares MSCI USA Quality Fac | Reduce -10.8% | 0.26% | −0.09 |
| SCHR Schwab Intermediate-Term US | Reduce -1.6% | 0.67% | −0.09 |
| IAGG iShares Intl Aggregate Bond | Reduce -27.4% | 0.14% | −0.08 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.08 |
| IYW iShares Ustechnology ETF | Sold out | 0.00% | −0.08 |
| VB Vanguard Most SM-Cap ETF-Usd | Sold out | 0.00% | −0.08 |
| SCHZ Schwab US Aggregate Bond ETF | Sold out | 0.00% | −0.07 |
| SWK Stanley Black & Decker Inc. | Sold out | 0.00% | −0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -1.1% | 0.31% | −0.06 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -10.9% | 0.20% | −0.05 |
| HON Honeywell International Inc. | Reduce -21.0% | 0.10% | −0.05 |
| PEP Pepsico Inc. | Reduce -13.9% | 0.10% | −0.04 |
| DFIV Dimensional International Va | Reduce -0.4% | 1.09% | −0.03 |
| BBEU JPMorgan Betabuilders Europe | Reduce -4.6% | 0.46% | −0.03 |
| XLV SS Health Care Select Sector | Reduce -2.2% | 0.32% | −0.03 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -18.2% | 0.07% | −0.03 |
| HD Home Depot Inc. | Reduce -4.9% | 0.08% | −0.02 |
| BAC Bank of America Corp. | Reduce -0.3% | 0.10% | −0.02 |
| OEF iShares S&P 100 ETF | Reduce -1.1% | 0.08% | −0.02 |
| MAIN Main Street Capital Corp. | Sold out | 0.00% | −0.02 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -1.5% | 0.07% | −0.01 |
| MCD McDonald's Corp. | Reduce -3.6% | 0.06% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -5.0% | 0.30% | −0.01 |
| KO The Coca-Cola Co. | Reduce -4.7% | 0.11% | −0.00 |
| T AT&T Inc. | Reduce -3.6% | 0.10% | +0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| AAPL Apple Inc. | Add +278.2% | 2.24% | +1.48 |
| JPIE JPMorgan Income ETF | New | 1.42% | +1.42 |
| VOYA Voya Financial Inc. | New | 1.25% | +1.25 |
| IWY iShares Russell Top 200 Grow | New | 0.90% | +0.90 |
| JMOM JPMorgan US Momentum Factor | Add +547.0% | 0.76% | +0.62 |
| AGG iShares Core U.S. Aggregate | Add +24.9% | 5.43% | +0.58 |
| BBIB JPM Beta US TR 3-10 YR ETF | Add +25.3% | 4.67% | +0.52 |
| LDUR PIMCO Enhanced Low Duration | Add +18.3% | 7.45% | +0.33 |
| MA Mastercard Inc. Class A | New | 0.24% | +0.24 |
| JEMA JPMorgan Activebuilders Emer | Add +15.4% | 4.84% | +0.17 |
| PFE Pfizer Inc. | New | 0.14% | +0.14 |
| ISCV iShares Morningstar Small-Ca | New | 0.12% | +0.12 |
| DFUS Dimensional US Eq MKT ETF | New | 0.12% | +0.12 |
| USMV iShares MSCI USA Min Vol Fac | Add +14.0% | 2.16% | +0.12 |
| NVDA Nvidia Corp. | New | 0.11% | +0.11 |
| PM Philip Morris International | New | 0.08% | +0.08 |
| META Meta Platforms Inc. Class A | New | 0.08% | +0.08 |
| XOM Exxon Mobil Corp. | Add +89.3% | 0.15% | +0.07 |
| DFAX Dimensional World Ex US Core | New | 0.07% | +0.07 |
| JPUS JPMorgan Div Ret US Eq ETF | Add +103.8% | 0.15% | +0.07 |
| DNP DNP Select Income Fund Inc. | Add +60.1% | 0.07% | +0.03 |
| EFV iShares MSCI Eafe Value ETF | Add +8.3% | 0.10% | +0.01 |
| ELV Elevance Health Inc. | Add +0.5% | 0.14% | +0.01 |
| IVW iShares S&P 500 Growth ETF | Add +27.9% | 0.12% | +0.00 |
| AMZN Amazon.com Inc. | Add +30.4% | 0.39% | −0.00 |
| MBB iShares MBS ETF | Add +4.8% | 0.07% | −0.00 |
| ES Eversource Energy | Add +0.8% | 0.11% | −0.00 |
| JPEM JPM Diversified Ret Em Equit | Add +6.0% | 0.14% | −0.01 |
| JPM JPMorgan Chase & Co. | Add +1.4% | 0.09% | −0.01 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +7.6% | 0.31% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +8.6% | 0.15% | −0.01 |
| ASML ASML Holding NV-NY Reg SHS | Add +0.8% | 0.08% | −0.02 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +2.6% | 0.10% | −0.02 |
| MRK Merck & Co. Inc. | Add +2.5% | 0.08% | −0.02 |
| PG The Procter & Gamble Co. | Add +0.6% | 0.24% | −0.03 |
| DFLV Dim US Large Cap Value ETF | Add +8.9% | 3.35% | −0.09 |
| DFIS Dimensional International SM | Add +3.1% | 2.18% | −0.11 |
| MSFT Microsoft Corp. | Add +10.3% | 1.16% | −0.18 |
| BBIN JPM Betabuilders Intl Eqty | Add +3.4% | 8.98% | −0.19 |
| JQUA JPMorgan US Quality Factor | Add +8.4% | 3.74% | −0.24 |
| JCPB JPMorgan Core Plus Bond ETF | Add +8.2% | 7.67% | −0.26 |
| DFAT Dimensional US Target Value | Add +13.2% | 4.33% | −0.38 |
| IWF iShares Russell 1000 Growth | Add +11.3% | 4.62% | −0.64 |
| BBUS JPMorgan Betabuilders US Equ | Add +10.5% | 13.79% | −1.12 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 107 | $450.1M | BBUS, JIRE, JCPB, JEMA, LDUR |
| Q1 2026 | 100 | $397.7M | BBUS, JIRE, JCPB, LDUR, JEMA |
| Q4 2025 | 96 | $393.4M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q3 2025 | 96 | $377.0M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q2 2025 | 84 | $345.6M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q1 2025 | 80 | $320.0M | BBUS, BBIN, JCPB, LDUR, AGG |
| Q4 2024 | 78 | $281.2M | BBUS, BBIN, JCPB, LDUR, IWF |