Kelly Financial Group LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 15, 2025), Kelly Financial Group LLC reported 84 stock positions worth $345.6 million. Its top holding was JPMorgan Betabuilders US Equ (BBUS) at 15.8% of the portfolio, followed by JPM Betabuilders Intl Eqty (BBIN, 9.9%) and JPMorgan Core Plus Bond ETF (JCPB, 7.5%). Compared with Q1 2025, it opened 9 new positions, sold out of 5, added to 40 and reduced 28. The biggest buy was JPMorgan Betabuilders US Equ (BBUS, shares +11%) and the biggest sale Invesco S&P 500 Equal Weight (RSP, shares −43%).
- Most Recent 13F
- Q2 2026
- Location
- Wethersfield, CT
- CIK
- 0001128066
- Portfolio Value
- $345.6M (Q2 2025)
- SEC Filing
- 0001667731-25-000802 ↗ filed Jul 15, 2025
Holdings Value
Holdings 84 stocks · $345.6M
| BBUS JPMorgan Betabuilders US Equ | 15.76% | 486,677 | $54.5M | Add +11.3% |
| BBIN JPM Betabuilders Intl Eqty filed as J P MORGAN EXCHANGE TRADED F | 9.85% | 504,471 | $34.1M | Add +8.0% |
| JCPB JPMorgan Core Plus Bond ETF | 7.51% | 551,196 | $25.9M | Add +5.7% |
| LDUR PIMCO Enhanced Low Duration | 6.93% | 249,893 | $23.9M | Add +0.6% |
| IWF iShares Russell 1000 Growth | 5.58% | 45,388 | $19.3M | Add +10.8% |
| JEMA JPMorgan Activebuilders Emer | 5.34% | 428,441 | $18.4M | Add +5.9% |
| AGG iShares Core U.S. Aggregate | 5.33% | 185,781 | $18.4M | Add +5.9% |
| DFAT Dimensional US Target Value | 4.70% | 300,782 | $16.2M | Add +11.7% |
| BBIB JPM Beta US TR 3-10 YR ETF filed as J P MORGAN EXCHANGE TRADED F | 4.62% | 160,813 | $16.0M | Add +6.0% |
| JQUA JPMorgan US Quality Factor | 4.11% | 236,721 | $14.2M | Add +11.8% |
| DFLV Dim US Large Cap Value ETF | 3.47% | 387,042 | $12.0M | Add +10.5% |
| DFIS Dimensional International SM | 2.50% | 289,787 | $8.6M | Add +7.3% |
| USMV iShares MSCI USA Min Vol Fac | 2.15% | 79,083 | $7.4M | Add +7.0% |
| AAPL Apple Inc. | 1.90% | 32,072 | $6.6M | Reduce -0.7% |
| MSFT Microsoft Corp. | 1.46% | 10,173 | $5.1M | Add +2.7% |
| JPIE JPMorgan Income ETF | 1.38% | 103,064 | $4.8M | Add +4.8% |
| DFIV Dimensional International Va | 1.19% | 96,365 | $4.1M | Add +8.4% |
| VOYA Voya Financial Inc. | 1.16% | 3,994,684 | $4.0M | No change |
| RSP Invesco S&P 500 Equal Weight | 1.02% | 19,419 | $3.5M | Reduce -43.3% |
| IWY iShares Russell Top 200 Grow | 0.95% | 13,353 | $3.3M | Reduce -2.5% |
| BBAG JPMorgan Betabuilders US Agg | 0.95% | 70,942 | $3.3M | Reduce -5.0% |
| IXUS iShares Core Intl Stock ETF | 0.85% | 37,839 | $2.9M | Reduce -45.5% |
| JMOM JPMorgan US Momentum Factor | 0.79% | 42,319 | $2.7M | Reduce -1.7% |
| AGGM iShares 1-10 Year U.S. Aggre | 0.66% | 21,871 | $2.3M | Reduce -3.3% |
| SCHR Schwab Intermediate-Term US | 0.60% | 83,404 | $2.1M | Reduce -2.8% |
| BBEU JPMorgan Betabuilders Europe | 0.49% | 25,121 | $1.7M | Add +5.7% |
| IWM iShares Russell 2000 ETF | 0.45% | 7,179 | $1.5M | Reduce -49.6% |
| SCHV Schwab US Large-Cap Value | 0.43% | 53,640 | $1.5M | Reduce -40.6% |
| AMZN Amazon.com Inc. | 0.42% | 6,667 | $1.5M | Add +1.4% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.38% | 16,430 | $1.3M | Reduce -46.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.36% | 17,137 | $1.2M | Reduce -45.3% |
| PDP Invesco Dorsey Wright Moment | 0.35% | 11,095 | $1.2M | Reduce -34.0% |
| PG The Procter & Gamble Co. | 0.26% | 5,664 | $903K | Add +26.5% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.26% | 19,447 | $899K | Reduce -10.9% |
| QUAL iShares MSCI USA Quality Fac | 0.26% | 4,912 | $898K | Add +0.1% |
| XLV SS Health Care Select Sector | 0.26% | 6,540 | $882K | Reduce -7.9% |
| IEMG iShares Core MSCI Emerging | 0.25% | 14,665 | $880K | Reduce -47.8% |
| SLQD iShares 0-5 YR Inv GRD Corp. | 0.24% | 16,293 | $824K | Reduce -32.6% |
| MA Mastercard Inc. Class A | 0.23% | 1,397 | $785K | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 0.22% | 1,237 | $768K | Reduce -29.7% |
| SHY iShares 1-3 Year Treasury Bo | 0.19% | 7,775 | $644K | Reduce -54.8% |
| JPEM JPM Diversified Ret Em Equit filed as J P MORGAN EXCHANGE TRADED F | 0.18% | 11,286 | $637K | Add +33.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 1,227 | $596K | Reduce -31.3% |
| IEI iShares 3-7 Year Treasury Bo | 0.17% | 4,894 | $583K | Reduce -57.6% |
| JPUS JPMorgan Div Ret US Eq ETF | 0.17% | 4,863 | $575K | Add +17.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.16% | 870 | $538K | Add +0.9% |
| NVDA Nvidia Corp. | 0.15% | 3,179 | $532K | Add +10.2% |
| DFUS Dimensional US Eq MKT ETF | 0.15% | 7,868 | $527K | Add +25.1% |
| ISCV iShares Morningstar Small-Ca | 0.14% | 7,780 | $478K | Add +17.1% |
| PFE Pfizer Inc. | 0.13% | 18,398 | $446K | Add +5.8% |
| IVW iShares S&P 500 Growth ETF | 0.13% | 4,047 | $446K | Add +0.6% |
| XOM Exxon Mobil Corp. | 0.12% | 3,942 | $425K | Reduce -0.6% |
| ELV Elevance Health Inc. | 0.12% | 1,040 | $405K | No change |
| JPM JPMorgan Chase & Co. | 0.11% | 1,286 | $373K | Add +7.0% |
| ES Eversource Energy | 0.11% | 5,769 | $367K | Add +0.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.10% | 7,607 | $360K | No change |
| EFV iShares MSCI Eafe Value ETF | 0.10% | 5,627 | $357K | Add +1.2% |
| PM Philip Morris International | 0.10% | 1,812 | $330K | Add +10.8% |
| T AT&T Inc. | 0.09% | 11,233 | $325K | Add +1.8% |
| IAGG iShares Intl Aggregate Bond | 0.09% | 6,309 | $322K | Reduce -31.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.09% | 402 | $322K | No change |
| META Meta Platforms Inc. Class A | 0.09% | 431 | $318K | Add +2.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.09% | 5,787 | $315K | Reduce -9.9% |
| WMT Walmart Inc. | 0.09% | 3,094 | $307K | New |
| KO The Coca-Cola Co. | 0.08% | 4,108 | $293K | Reduce -19.3% |
| DFAX Dimensional World Ex US Core | 0.08% | 9,938 | $292K | Add +21.6% |
| OEF iShares S&P 100 ETF | 0.08% | 950 | $289K | Reduce -0.8% |
| MCD McDonald's Corp. | 0.08% | 965 | $282K | Add +45.1% |
| SPSB SS SPDR P St C Corp. ETF | 0.08% | 8,911 | $269K | Add +14.8% |
| EFG iShares MSCI Eafe Growth ETF | 0.08% | 2,342 | $262K | Reduce -0.8% |
| TRV The Travelers Cos Inc. | 0.07% | 961 | $256K | New |
| DFSD Dimensional Short Duration | 0.07% | 5,323 | $256K | New |
| HD Home Depot Inc. | 0.07% | 694 | $254K | Add +4.5% |
| IYW iShares Ustechnology ETF | 0.07% | 1,392 | $241K | New |
| DNP DNP Select Income Fund Inc. | 0.07% | 22,928 | $226K | No change |
| MRK Merck & Co. Inc. | 0.06% | 2,790 | $223K | Add +0.7% |
| MAR Marriott International Class A | 0.06% | 800 | $219K | New |
| HDV iShares Core High Dividend E | 0.06% | 1,862 | $218K | Reduce -35.9% |
| DFUV Dimensional US Marketwide Va | 0.06% | 5,117 | $216K | New |
| NOBL Proshares S&P 500 Dividend A | 0.06% | 2,080 | $211K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.06% | 706 | $207K | New |
| SCHZ Schwab US Aggregate Bond ETF | 0.06% | 8,893 | $207K | New |
| FG F&G Annuities & Life Inc. | 0.03% | 100,000 | $100K | No change |
| AHR American Healthcare REIT Inc. | 0.02% | 14,373 | $66K | New |
Portfolio Sells Q1 2025 → Q2 2025
| RSP Invesco S&P 500 Equal Weight | Reduce -43.3% | 1.02% | −0.83 |
| IXUS iShares Core Intl Stock ETF | Reduce -45.5% | 0.85% | −0.67 |
| IWM iShares Russell 2000 ETF | Reduce -49.6% | 0.45% | −0.44 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -46.1% | 0.38% | −0.37 |
| AAPL Apple Inc. | Reduce -0.7% | 1.90% | −0.34 |
| IWC iShares Micro-Cap ETF | Sold out | 0.00% | −0.33 |
| SCHV Schwab US Large-Cap Value | Reduce -40.6% | 0.43% | −0.32 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -45.3% | 0.36% | −0.26 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -54.8% | 0.19% | −0.26 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -57.6% | 0.17% | −0.26 |
| IEMG iShares Core MSCI Emerging | Reduce -47.8% | 0.25% | −0.22 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.20 |
| PDP Invesco Dorsey Wright Moment | Reduce -34.0% | 0.35% | −0.18 |
| SLQD iShares 0-5 YR Inv GRD Corp. | Reduce -32.6% | 0.24% | −0.14 |
| BBAG JPMorgan Betabuilders US Agg | Reduce -5.0% | 0.95% | −0.13 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -31.3% | 0.17% | −0.12 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.10 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.10 |
| IVV iShares Core S&P 500 ETF | Reduce -29.7% | 0.22% | −0.09 |
| AGGM iShares 1-10 Year U.S. Aggre | Reduce -3.3% | 0.66% | −0.08 |
| XLV SS Health Care Select Sector | Reduce -7.9% | 0.26% | −0.07 |
| MBB iShares MBS ETF | Sold out | 0.00% | −0.07 |
| SCHR Schwab Intermediate-Term US | Reduce -2.8% | 0.60% | −0.06 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -10.9% | 0.26% | −0.05 |
| IAGG iShares Intl Aggregate Bond | Reduce -31.0% | 0.09% | −0.05 |
| HDV iShares Core High Dividend E | Reduce -35.9% | 0.06% | −0.05 |
| KO The Coca-Cola Co. | Reduce -19.3% | 0.08% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -0.6% | 0.12% | −0.02 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Reduce -9.9% | 0.09% | −0.01 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -0.8% | 0.08% | +0.00 |
| OEF iShares S&P 100 ETF | Reduce -0.8% | 0.08% | +0.00 |
| JMOM JPMorgan US Momentum Factor | Reduce -1.7% | 0.79% | +0.03 |
| IWY iShares Russell Top 200 Grow | Reduce -2.5% | 0.95% | +0.05 |
Portfolio Buys Q1 2025 → Q2 2025
| BBUS JPMorgan Betabuilders US Equ | Add +11.3% | 15.76% | +1.97 |
| IWF iShares Russell 1000 Growth | Add +10.8% | 5.58% | +0.95 |
| BBIN JPM Betabuilders Intl Eqty | Add +8.0% | 9.85% | +0.87 |
| JEMA JPMorgan Activebuilders Emer | Add +5.9% | 5.34% | +0.50 |
| JQUA JPMorgan US Quality Factor | Add +11.8% | 4.11% | +0.38 |
| DFAT Dimensional US Target Value | Add +11.7% | 4.70% | +0.36 |
| DFIS Dimensional International SM | Add +7.3% | 2.50% | +0.32 |
| MSFT Microsoft Corp. | Add +2.7% | 1.46% | +0.30 |
| DFLV Dim US Large Cap Value ETF | Add +10.5% | 3.47% | +0.13 |
| DFIV Dimensional International Va | Add +8.4% | 1.19% | +0.10 |
| WMT Walmart Inc. | New | 0.09% | +0.09 |
| TRV The Travelers Cos Inc. | New | 0.07% | +0.07 |
| DFSD Dimensional Short Duration | New | 0.07% | +0.07 |
| IYW iShares Ustechnology ETF | New | 0.07% | +0.07 |
| MAR Marriott International Class A | New | 0.06% | +0.06 |
| DFUV Dimensional US Marketwide Va | New | 0.06% | +0.06 |
| IBM Intl Business Machines Corp. | New | 0.06% | +0.06 |
| SCHZ Schwab US Aggregate Bond ETF | New | 0.06% | +0.06 |
| NVDA Nvidia Corp. | Add +10.2% | 0.15% | +0.05 |
| JPEM JPM Diversified Ret Em Equit | Add +33.5% | 0.18% | +0.04 |
| DFUS Dimensional US Eq MKT ETF | Add +25.1% | 0.15% | +0.03 |
| AMZN Amazon.com Inc. | Add +1.4% | 0.42% | +0.03 |
| BBEU JPMorgan Betabuilders Europe | Add +5.7% | 0.49% | +0.03 |
| PG The Procter & Gamble Co. | Add +26.5% | 0.26% | +0.02 |
| AHR American Healthcare REIT Inc. | New | 0.02% | +0.02 |
| JPUS JPMorgan Div Ret US Eq ETF | Add +17.8% | 0.17% | +0.02 |
| DFAX Dimensional World Ex US Core | Add +21.6% | 0.08% | +0.02 |
| MCD McDonald's Corp. | Add +45.1% | 0.08% | +0.02 |
| META Meta Platforms Inc. Class A | Add +2.4% | 0.09% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +7.0% | 0.11% | +0.02 |
| ISCV iShares Morningstar Small-Ca | Add +17.1% | 0.14% | +0.02 |
| PM Philip Morris International | Add +10.8% | 0.10% | +0.01 |
| IVW iShares S&P 500 Growth ETF | Add +0.6% | 0.13% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.9% | 0.16% | +0.00 |
| SPSB SS SPDR P St C Corp. ETF | Add +14.8% | 0.08% | +0.00 |
| EFV iShares MSCI Eafe Value ETF | Add +1.2% | 0.10% | +0.00 |
| QUAL iShares MSCI USA Quality Fac | Add +0.1% | 0.26% | −0.00 |
| HD Home Depot Inc. | Add +4.5% | 0.07% | −0.00 |
| T AT&T Inc. | Add +1.8% | 0.09% | −0.00 |
| ES Eversource Energy | Add +0.8% | 0.11% | −0.00 |
| PFE Pfizer Inc. | Add +5.8% | 0.13% | −0.01 |
| MA Mastercard Inc. Class A | Add +0.2% | 0.23% | −0.01 |
| MRK Merck & Co. Inc. | Add +0.7% | 0.06% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Add +7.0% | 2.15% | −0.01 |
| JPIE JPMorgan Income ETF | Add +4.8% | 1.38% | −0.03 |
| BBIB JPM Beta US TR 3-10 YR ETF | Add +6.0% | 4.62% | −0.06 |
| AGG iShares Core U.S. Aggregate | Add +5.9% | 5.33% | −0.09 |
| JCPB JPMorgan Core Plus Bond ETF | Add +5.7% | 7.51% | −0.16 |
| LDUR PIMCO Enhanced Low Duration | Add +0.6% | 6.93% | −0.52 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 107 | $450.1M | BBUS, JIRE, JCPB, JEMA, LDUR |
| Q1 2026 | 100 | $397.7M | BBUS, JIRE, JCPB, LDUR, JEMA |
| Q4 2025 | 96 | $393.4M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q3 2025 | 96 | $377.0M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q2 2025 | 84 | $345.6M | BBUS, BBIN, JCPB, LDUR, IWF |
| Q1 2025 | 80 | $320.0M | BBUS, BBIN, JCPB, LDUR, AGG |
| Q4 2024 | 78 | $281.2M | BBUS, BBIN, JCPB, LDUR, IWF |