Keystone Financial Group
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed February 19, 2025), Keystone Financial Group reported 371 stock positions worth $777.2 million. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 9.4% of the portfolio, followed by Apple (AAPL, 6.0%) and Ste STR SPDR PT S&P 500 ETF (SPYM, 5.3%). Compared with Q2 2024, it opened 208 new positions, sold out of 5, added to 97 and reduced 49. The biggest buy was a new position in SS SPDR S&P 500 ETF Trust-US (SPY) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- LEXINGTON, KY
- CIK
- 0001729299
- Portfolio Value
- $777.2M (Q3 2024)
- SEC Filing
- 0001765380-25-000133 ↗ filed Feb 19, 2025
Holdings Value
Holdings 371 stocks · $777.2M
| SPY SS SPDR S&P 500 ETF Trust-US | 9.44% | 127,847 | $73.4M | New |
| AAPL Apple Inc. | 6.02% | 200,899 | $46.8M | Reduce -1.5% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 5.32% | 612,367 | $41.3M | New |
| SPYG SS SPDR P S&P 500 Growth ETF | 3.98% | 373,314 | $31.0M | New |
| VTI VG Morningstar TS MKT ETF-US | 3.74% | 102,628 | $29.1M | New |
| MSFT Microsoft Corp. | 2.61% | 47,210 | $20.3M | Reduce -0.0% |
| VOO Vanguard S&P 500 ETF | 2.59% | 38,184 | $20.1M | New |
| NVDA Nvidia Corp. | 2.42% | 154,905 | $18.8M | Reduce -3.2% |
| SPYV SS SPDR P S&P 500 Value ETF | 2.39% | 350,678 | $18.5M | New |
| JQUA JPMorgan US Quality Factor | 2.03% | 278,428 | $15.8M | New |
| BRK.B Berkshire Hathaway Inc. Class B | 1.82% | 30,772 | $14.2M | Add +1.9% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 1.72% | 269,752 | $13.3M | New |
| BRK.A Berkshire Hathaway Inc. Class A | 1.51% | 17 | $11.8M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.44% | 63,946 | $11.2M | New |
| AMZN Amazon.com Inc. | 1.21% | 50,506 | $9.4M | Reduce -3.6% |
| QQQ Invesco QQQ Trust Series 1 | 1.11% | 17,672 | $8.6M | New |
| PLTR Palantir Technologies Inc. Class A | 1.09% | 227,154 | $8.5M | Add +8.6% |
| META Meta Platforms Inc. Class A | 1.01% | 13,666 | $7.8M | Reduce -5.0% |
| TSLA Tesla Inc. | 0.96% | 28,437 | $7.4M | Add +2.7% |
| CFO Victoryshares US 500 Enhance | 0.87% | 97,246 | $6.8M | New |
| IVV iShares Core S&P 500 ETF | 0.86% | 11,621 | $6.7M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.84% | 16,979 | $6.5M | New |
| AMD Advanced Micro Devices | 0.82% | 38,947 | $6.4M | Add +0.1% |
| PG The Procter & Gamble Co. | 0.81% | 36,212 | $6.3M | Add +0.4% |
| BND Vanguard Total Bond Market | 0.80% | 83,177 | $6.2M | New |
| VIG Vanguard Dividend Apprec ETF | 0.79% | 31,020 | $6.1M | New |
| TCAF T Rowe PRC Cap Appreciation | 0.78% | 182,067 | $6.1M | New |
| XOM Exxon Mobil Corp. | 0.77% | 50,956 | $6.0M | Add +2.3% |
| GOOG Alphabet Inc. Class C | 0.77% | 35,685 | $6.0M | Add +0.3% |
| HEFA Isha Curr Hedged MSCI Eafe | 0.74% | 163,398 | $5.8M | New |
| VOOG Vanguard S&P 500 Growth ETF | 0.64% | 14,406 | $5.0M | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.60% | 19,686 | $4.7M | New |
| JPM JPMorgan Chase & Co. | 0.60% | 22,073 | $4.7M | Reduce -0.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.60% | 17,614 | $4.6M | New |
| ITOT iShares Core S&P Total U.S. | 0.60% | 36,943 | $4.6M | New |
| GOOGL Alphabet Inc. Class A | 0.58% | 27,124 | $4.5M | Add +0.4% |
| LLY Eli Lilly & Co. | 0.55% | 4,799 | $4.3M | Add +12.0% |
| JNJ Johnson & Johnson | 0.54% | 25,748 | $4.2M | Add +3.8% |
| VOOV Vanguard S&P 500 Value ETF | 0.52% | 21,323 | $4.1M | New |
| LOW Lowe's Cos Inc. | 0.49% | 14,163 | $3.8M | Add +0.3% |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | 0.49% | 130,195 | $3.8M | New |
| USMV iShares MSCI USA Min Vol Fac | 0.47% | 39,832 | $3.6M | New |
| ABBV Abbvie Inc. | 0.45% | 17,791 | $3.5M | Reduce -0.7% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.44% | 56,114 | $3.4M | New |
| DGRO iShares Core Dividend Growth | 0.44% | 54,584 | $3.4M | New |
| MDY State Street SPDR S&P Midcap | 0.44% | 5,984 | $3.4M | New |
| BINC iShares Flex I A ETF-Usd Inc. | 0.43% | 63,143 | $3.4M | New |
| RSP Invesco S&P 500 Equal Weight | 0.42% | 18,309 | $3.3M | New |
| IVOO Vanguard S&P Mid-Cap 400 ETF | 0.40% | 29,400 | $3.1M | New |
| MRK Merck & Co. Inc. | 0.39% | 27,008 | $3.1M | Add +1.9% |
| IJR iShares Core S&P Small-Cap E | 0.38% | 25,407 | $3.0M | New |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.38% | 6,958 | $2.9M | New |
| PEP Pepsico Inc. | 0.38% | 17,239 | $2.9M | Add +1.8% |
| VIOO Vanguard S&P Small-Cap 600 E | 0.37% | 26,841 | $2.9M | New |
| XLE SS Energy Select Sector | 0.35% | 31,373 | $2.8M | New |
| GRID First TRST Nasd Class Edg Sgiif | 0.35% | 21,588 | $2.7M | New |
| SPMB SS SPDR P Mort Back Bond ETF | 0.34% | 117,371 | $2.6M | New |
| MCD McDonald's Corp. | 0.33% | 8,383 | $2.6M | Reduce -4.3% |
| CDC Victoryshares US Eq Income E | 0.32% | 38,758 | $2.5M | New |
| HD Home Depot Inc. | 0.32% | 6,084 | $2.5M | Reduce -0.6% |
| XLF SS Financial Select Sector | 0.31% | 53,972 | $2.4M | New |
| CFA Victoryshares US 500 Volatil | 0.31% | 27,754 | $2.4M | New |
| QUAL iShares MSCI USA Quality Fac | 0.30% | 13,112 | $2.4M | New |
| CVX Chevron Corp. | 0.30% | 15,772 | $2.3M | Add +11.6% |
| RDVY First Trust Rising Dividend | 0.30% | 38,862 | $2.3M | New |
| IP International Paper Co. | 0.28% | 44,848 | $2.2M | Reduce -0.6% |
| KO The Coca-Cola Co. | 0.28% | 30,160 | $2.2M | Add +4.0% |
| IXN iShares Global Tech ETF | 0.28% | 26,218 | $2.2M | New |
| VYM Vanguard High DVD Yield ETF | 0.27% | 16,666 | $2.1M | New |
| PFE Pfizer Inc. | 0.26% | 70,144 | $2.0M | Add +15.8% |
| PM Philip Morris International | 0.26% | 16,689 | $2.0M | Add +1.1% |
| SDVY First Trust Smid Cap Rising | 0.26% | 55,258 | $2.0M | New |
| V Visa Inc. Class A | 0.26% | 7,225 | $2.0M | Add +0.6% |
| ABT Abbott Laboratories | 0.25% | 16,796 | $1.9M | Reduce -1.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.24% | 24,392 | $1.9M | New |
| SCHG Schwab US Large-Cap Growth | 0.24% | 18,071 | $1.9M | New |
| VONE Vanguard Russell 1000 | 0.24% | 7,142 | $1.9M | New |
| FMB First Trust Managed Municipa | 0.24% | 35,525 | $1.8M | New |
| BA The Boeing Co. | 0.22% | 11,242 | $1.7M | Reduce -10.5% |
| CMG Chipotle Mexican Grill Inc. | 0.22% | 29,445 | $1.7M | Add +0.8% |
| NFLX Netflix Inc. | 0.21% | 2,317 | $1.6M | Reduce -0.7% |
| WMT Walmart Inc. | 0.21% | 20,338 | $1.6M | Add +2.4% |
| T AT&T Inc. | 0.21% | 73,236 | $1.6M | Reduce -0.0% |
| XLK SS Technology Select Sector | 0.20% | 6,743 | $1.5M | New |
| NSC Norfolk Southern Corp. | 0.19% | 5,826 | $1.4M | Add +0.1% |
| IEMG iShares Core MSCI Emerging | 0.18% | 24,969 | $1.4M | New |
| UL Unilever PLC | 0.18% | 21,995 | $1.4M | Reduce -0.1% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 21,924 | $1.4M | New |
| STX Seagate Technology Holdings | 0.17% | 12,399 | $1.4M | Reduce -2.8% |
| MPC Marathon Petroleum Corp. | 0.17% | 8,292 | $1.4M | Add +4.8% |
| CSCO Cisco Systems Inc. | 0.17% | 25,288 | $1.3M | Add +1.4% |
| IUSG iShares Core S&P U.S. Growth | 0.17% | 10,171 | $1.3M | New |
| FYX First Trust Small Cap Core A | 0.17% | 13,334 | $1.3M | New |
| UNH Unitedhealth Group Inc. | 0.17% | 2,262 | $1.3M | Add +0.4% |
| IQLT iShares MSCI International Q | 0.17% | 31,452 | $1.3M | New |
| GE General Electric filed as GE AEROSPACE | 0.16% | 6,708 | $1.3M | Reduce -3.7% |
| VGT Vanguard Info Tech ETF | 0.16% | 2,113 | $1.2M | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.16% | 15,238 | $1.2M | New |
| VFLO Victoryshares Free Cash Flow | 0.15% | 36,130 | $1.2M | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.15% | 30,277 | $1.2M | Add +4.0% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $4.2M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 2,619 | $3.4M | Add +0.3% |
| ALBEMARLE CORP (ALB 7.25 03/01/27) | 7.25% DEP SHS A | 19,590 | $882K | Add +39.9% |
Total filed on the 13F, all lines: $781.4M.
Portfolio Sells Q2 2024 → Q3 2024
| AAPL Apple Inc. | Reduce -1.5% | 6.02% | −9.58 |
| MSFT Microsoft Corp. | Reduce -0.0% | 2.61% | −5.05 |
| NVDA Nvidia Corp. | Reduce -3.2% | 2.42% | −4.76 |
| AMZN Amazon.com Inc. | Reduce -3.6% | 1.21% | −2.46 |
| META Meta Platforms Inc. Class A | Reduce -5.0% | 1.01% | −1.63 |
| JPM JPMorgan Chase & Co. | Reduce -0.3% | 0.60% | −1.03 |
| ABBV Abbvie Inc. | Reduce -0.7% | 0.45% | −0.66 |
| BA The Boeing Co. | Reduce -10.5% | 0.22% | −0.61 |
| MCD McDonald's Corp. | Reduce -4.3% | 0.33% | −0.48 |
| HD Home Depot Inc. | Reduce -0.6% | 0.32% | −0.45 |
| IP International Paper Co. | Reduce -0.6% | 0.28% | −0.42 |
| ABT Abbott Laboratories | Reduce -1.3% | 0.25% | −0.40 |
| NFLX Netflix Inc. | Reduce -0.7% | 0.21% | −0.36 |
| QCOM Qualcomm Inc. | Reduce -1.5% | 0.15% | −0.35 |
| STX Seagate Technology Holdings | Reduce -2.8% | 0.17% | −0.30 |
| T AT&T Inc. | Reduce -0.0% | 0.21% | −0.30 |
| UL Unilever PLC | Reduce -0.1% | 0.18% | −0.26 |
| GE General Electric | Reduce -3.7% | 0.16% | −0.24 |
| DIS The Walt Disney Co. | Reduce -0.1% | 0.12% | −0.23 |
| ITW Illinois Tool Works | Reduce -0.8% | 0.12% | −0.19 |
| MMM 3M Co. | Reduce -0.5% | 0.14% | −0.16 |
| TEVA Teva Pharmaceutical-SP ADR | Reduce -3.3% | 0.10% | −0.16 |
| WFC Wells Fargo & Co. | Reduce -6.9% | 0.07% | −0.15 |
| LMT Lockheed Martin Corp. | Reduce -4.6% | 0.09% | −0.13 |
| CSX CSX Corp. | Reduce -0.8% | 0.07% | −0.13 |
| FSK FS KKR Capital Corp. | Reduce -16.3% | 0.05% | −0.12 |
| IBCP Independent Bank Corp. - Mich | Sold out | 0.00% | −0.12 |
| INTC Intel Corp. | Reduce -8.6% | 0.04% | −0.12 |
| ECL Ecolab Inc. | Reduce -6.1% | 0.06% | −0.12 |
| FDX FedEx Corp. | Reduce -3.0% | 0.05% | −0.11 |
| F Ford Motor Co. | Reduce -37.5% | 0.02% | −0.11 |
| O Realty Income Corp. | Reduce -0.8% | 0.07% | −0.10 |
| ALL Allstate Corp. | Reduce -14.7% | 0.05% | −0.09 |
| SGI Somnigroup International Inc. | Reduce -11.9% | 0.05% | −0.09 |
| CRM Salesforce Inc. | Reduce -2.4% | 0.05% | −0.09 |
| SLB SLB Ltd. | Reduce -2.2% | 0.04% | −0.08 |
| ARWR Arrowhead Pharmaceuticals Inc. | Sold out | 0.00% | −0.08 |
| C Citigroup Inc. | Reduce -4.1% | 0.04% | −0.07 |
| CEG Constellation Energy | Reduce -25.3% | 0.04% | −0.07 |
| COP Conocophillips | Reduce -1.9% | 0.03% | −0.07 |
| SCCO Southern Copper Corp. | Reduce -7.3% | 0.04% | −0.06 |
| K Kellanova | Reduce -8.4% | 0.05% | −0.06 |
| TPB Turning Point Brands Inc. | Reduce -13.6% | 0.04% | −0.06 |
| COR Cencora Inc. | Reduce -6.6% | 0.03% | −0.06 |
| KKR KKR & Co. Inc. | Reduce -13.6% | 0.04% | −0.06 |
| PPL PPL Corp. | Reduce -28.3% | 0.03% | −0.06 |
| OLLI Ollie's Bargain Outlet Holdi | Reduce -4.1% | 0.03% | −0.06 |
| YUM Yum! Brands Inc. | Reduce -1.4% | 0.03% | −0.05 |
| MDT Medtronic PLC | Reduce -10.4% | 0.03% | −0.05 |
| WBA Walgreens Boots Alliance Inc. | Sold out | 0.00% | −0.05 |
Portfolio Buys Q2 2024 → Q3 2024
| SPY SS SPDR S&P 500 ETF Trust-US | New | 9.44% | +9.44 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 5.32% | +5.32 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 3.98% | +3.98 |
| VTI VG Morningstar TS MKT ETF-US | New | 3.74% | +3.74 |
| VOO Vanguard S&P 500 ETF | New | 2.59% | +2.59 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 2.39% | +2.39 |
| JQUA JPMorgan US Quality Factor | New | 2.03% | +2.03 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 1.72% | +1.72 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 1.44% | +1.44 |
| QQQ Invesco QQQ Trust Series 1 | New | 1.11% | +1.11 |
| CFO Victoryshares US 500 Enhance | New | 0.87% | +0.87 |
| IVV iShares Core S&P 500 ETF | New | 0.86% | +0.86 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.84% | +0.84 |
| BND Vanguard Total Bond Market | New | 0.80% | +0.80 |
| VIG Vanguard Dividend Apprec ETF | New | 0.79% | +0.79 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.78% | +0.78 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.74% | +0.74 |
| VOOG Vanguard S&P 500 Growth ETF | New | 0.64% | +0.64 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 0.60% | +0.60 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.60% | +0.60 |
| ITOT iShares Core S&P Total U.S. | New | 0.60% | +0.60 |
| VOOV Vanguard S&P 500 Value ETF | New | 0.52% | +0.52 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | New | 0.49% | +0.49 |
| USMV iShares MSCI USA Min Vol Fac | New | 0.47% | +0.47 |
| EMXC iShares MSCI Emr MRK Ex Chna | New | 0.44% | +0.44 |
| DGRO iShares Core Dividend Growth | New | 0.44% | +0.44 |
| MDY State Street SPDR S&P Midcap | New | 0.44% | +0.44 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.43% | +0.43 |
| RSP Invesco S&P 500 Equal Weight | New | 0.42% | +0.42 |
| IVOO Vanguard S&P Mid-Cap 400 ETF | New | 0.40% | +0.40 |
| IJR iShares Core S&P Small-Cap E | New | 0.38% | +0.38 |
| DIA SS SPDR Dow Jones Indus Avg | New | 0.38% | +0.38 |
| VIOO Vanguard S&P Small-Cap 600 E | New | 0.37% | +0.37 |
| XLE SS Energy Select Sector | New | 0.35% | +0.35 |
| GRID First TRST Nasd Class Edg Sgiif | New | 0.35% | +0.35 |
| SPMB SS SPDR P Mort Back Bond ETF | New | 0.34% | +0.34 |
| CDC Victoryshares US Eq Income E | New | 0.32% | +0.32 |
| XLF SS Financial Select Sector | New | 0.31% | +0.31 |
| CFA Victoryshares US 500 Volatil | New | 0.31% | +0.31 |
| QUAL iShares MSCI USA Quality Fac | New | 0.30% | +0.30 |
| RDVY First Trust Rising Dividend | New | 0.30% | +0.30 |
| IXN iShares Global Tech ETF | New | 0.28% | +0.28 |
| VYM Vanguard High DVD Yield ETF | New | 0.27% | +0.27 |
| SDVY First Trust Smid Cap Rising | New | 0.26% | +0.26 |
| IEFA iShares Core MSCI Eafe ETF | New | 0.24% | +0.24 |
| SCHG Schwab US Large-Cap Growth | New | 0.24% | +0.24 |
| VONE Vanguard Russell 1000 | New | 0.24% | +0.24 |
| FMB First Trust Managed Municipa | New | 0.24% | +0.24 |
| XLK SS Technology Select Sector | New | 0.20% | +0.20 |
| IEMG iShares Core MSCI Emerging | New | 0.18% | +0.18 |
Notes & Other Activity Q2 2024 → Q3 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +0.3% | 2,619 | $3.4M |
| ALBEMARLE CORP (ALB 7.25 03/01/27) | 7.25% DEP SHS A | Add +39.9% | 19,590 | $882K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 565 | $1.7B | AAPL, SPY, SPYM, STX, SPYG |
| Q1 2026 | 522 | $1.5B | AAPL, SPY, SPYM, VFLO, STX |
| Q4 2025 | 452 | $1.3B | AAPL, SPY, PLTR, SPYM, VFLO |
| Q3 2025Amended | 422 | $1.3B | SPY, AAPL, PLTR, NVDA, VTI |
| Q2 2025 | 428 | $1.1B | SPY, AAPL, SPYM, NVDA, VTI |
| Q1 2025 | 393 | $979.6M | AAPL, SPY, SPYM, SPYG, VTI |
| Q4 2024 | 388 | $1.0B | AAPL, SPY, SPYM, SPYG, VTI |
| Q3 2024Amended | 371 | $777.2M | SPY, AAPL, SPYM, SPYG, VTI |
| Q2 2024 | 167 | $275.4M | AAPL, MSFT, NVDA, BRK.B, BRK.A |
| Q1 2024 | 346 | $683.3M | SPY, SPYM, AAPL, VTI, SPYG |