Keystone Financial Services

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 23, 2025), Keystone Financial Services reported 100 stock positions worth $262.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 15.6% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.8%) and iShares MSCI USA Quality Fac (QUAL, 8.0%). Compared with Q4 2024, it opened 10 new positions, sold out of 12, added to 34 and reduced 49. The biggest buy was a new position in iShares S&P 100 ETF (OEF) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −13%).

Most Recent 13F
Q2 2026
Location
LOVELAND, CO
CIK
0001865158
Portfolio Value
$262.4M (Q1 2025)
SEC Filing
0001865158-25-000002 ↗ filed Apr 23, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $229.2M Q1 2024 Q2 2024: $241.3M Q2 2024 Q3 2024: $257.9M Q3 2024 Q4 2024: $261.2M Q4 2024 Q1 2025: $262.4M $262.4M Q1 2025 Q2 2025: $294.0M Q2 2025 Q3 2025: $322.7M Q3 2025 Q4 2025: $331.3M Q4 2025 Q1 2026: $340.7M Q1 2026 Q2 2026: $388.4M Q2 2026

Holdings 100 stocks · $262.4M

IVV iShares Core S&P 500 ETF 15.63% 72,989 $41.0M Reduce -12.9%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 9.77% 556,534 $25.6M Reduce -16.9%
QUAL iShares MSCI USA Quality Fac 8.01% 123,002 $21.0M Add +21.2%
IVW iShares S&P 500 Growth ETF 7.46% 210,987 $19.6M Add +2.1%
DYNF Ishrs US E F R A ETF-Usd Inc. 6.51% 350,203 $17.1M Add +1.3%
IVE iShares S&P 500 Value ETF 5.46% 75,227 $14.3M Add +40.7%
EFV iShares MSCI Eafe Value ETF 4.59% 204,216 $12.0M Reduce -24.5%
EFG iShares MSCI Eafe Growth ETF 3.00% 78,827 $7.9M Reduce -41.0%
IYW iShares Ustechnology ETF 2.52% 47,034 $6.6M Add +2.7%
EMXC iShares MSCI Emr MRK Ex Chna 2.33% 111,123 $6.1M Reduce -13.9%
IEMG iShares Core MSCI Emerging 2.26% 109,861 $5.9M Add +73.0%
MTUM iShares MSCI USA Momentum Fa 2.05% 26,574 $5.4M Add +1651.8%
OEF iShares S&P 100 ETF 1.97% 19,075 $5.2M New
MBB iShares MBS ETF 1.97% 54,987 $5.2M Reduce -21.4%
TLH iShares 10-20 Year Treasury 1.74% 43,981 $4.6M New
BRK.B Berkshire Hathaway Inc. Class B 1.47% 7,230 $3.9M Reduce -2.8%
IAU iShares Gold Trust 1.32% 58,543 $3.5M New
BINC iShares Flex I A ETF-Usd Inc. 1.15% 57,566 $3.0M Add +4.4%
HEFA Isha Curr Hedged MSCI Eafe 1.07% 77,082 $2.8M New
JPM JPMorgan Chase & Co. 0.80% 8,526 $2.1M Add +0.2%
META Meta Platforms Inc. Class A 0.79% 3,592 $2.1M Reduce -4.8%
PM Philip Morris International 0.66% 10,956 $1.7M Add +1.6%
ORCL Oracle Corp. 0.62% 11,605 $1.6M Reduce -2.7%
GOOG Alphabet Inc. Class C 0.61% 10,201 $1.6M Reduce -3.4%
BKNG Booking Holdings Inc. 0.59% 335 $1.5M Reduce -8.2%
SCHW Schwab (charles) Corp. 0.55% 18,454 $1.4M Reduce -1.2%
MSFT Microsoft Corp. 0.49% 3,421 $1.3M Add +23.8%
WFC Wells Fargo & Co. 0.48% 17,381 $1.2M Reduce -6.1%
MUB iShares National Muni Bond E 0.45% 11,274 $1.2M New
EMB iShares JP Morgan Usd Emergi 0.45% 13,121 $1.2M Add +46.5%
LCTU iShares U.S. Carbon Transiti 0.43% 18,811 $1.1M Reduce -1.0%
V Visa Inc. Class A 0.41% 3,080 $1.1M Reduce -0.7%
DFAC Dimensional US Core Equity 2 0.37% 29,176 $963K Add +2.2%
USXF iShares ESG Advance MSCI USA 0.36% 20,309 $948K Add +19.4%
MCK McKesson Corp. 0.36% 1,404 $945K Add +1.2%
CMCSA Comcast Corp. Class A 0.36% 25,594 $944K Reduce -0.8%
EBAY eBay Inc. 0.36% 13,897 $941K Reduce -10.3%
KMX Carmax Inc. 0.35% 11,814 $921K Reduce -2.3%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 0.34% 10,495 $880K Reduce -8.3%
AAPL Apple Inc. 0.33% 3,900 $866K No change
ESGU iShares ESG Aware MSCI USA 0.32% 6,918 $843K Add +46.0%
NVS Novartis AG-Sponsored ADR 0.32% 7,492 $835K Add +1.6%
TLT iShares 20+ Year Treasury BD 0.31% 9,030 $822K Reduce -76.0%
BDX Becton Dickinson and Co. 0.31% 3,576 $819K No change
VTI VG Morningstar TS MKT ETF-US 0.30% 2,826 $777K Add +0.3%
ADI Analog Devices Inc. 0.29% 3,791 $765K Add +1.6%
SNY Sanofi-ADR 0.29% 13,786 $765K Reduce -0.7%
UL Unilever PLC 0.29% 12,691 $756K Add +4.3%
DSI iShares ESG MSCI KLD 400 ETF 0.28% 7,115 $729K Reduce -1.7%
XOM Exxon Mobil Corp. 0.27% 6,064 $721K Add +1.4%
GD General Dynamics Corp. 0.25% 2,421 $660K Add +1.6%
ELV Elevance Health Inc. 0.25% 1,479 $643K Add +3.0%
MDT Medtronic PLC 0.24% 6,992 $628K Add +5.5%
VOO Vanguard S&P 500 ETF 0.24% 1,218 $626K Add +30.4%
QQQ Invesco QQQ Trust Series 1 0.23% 1,276 $598K No change
COP Conocophillips 0.22% 5,588 $587K Add +8.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 1,033 $578K Reduce -0.7%
VB Vanguard Most SM-Cap ETF-Usd 0.20% 2,344 $520K No change
SUSC iShares ESG Aware Usd Corpor 0.20% 22,435 $517K Reduce -17.4%
ICVT iShares Convertible Bond ETF 0.19% 6,060 $507K Add +87.8%
DFAX Dimensional World Ex US Core 0.19% 18,642 $488K Reduce -2.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.18% 11,476 $479K Add +1.3%
AVGO Broadcom Inc. 0.18% 2,825 $473K Add +51.5%
RTX RTX Corp. 0.17% 3,361 $445K Reduce -7.6%
XLK SS Technology Select Sector 0.16% 2,035 $420K No change
DMXF iShares ESG Advanc MSCI Eafe 0.15% 5,926 $399K Reduce -27.6%
GOOGL Alphabet Inc. Class A 0.15% 2,498 $386K Add +0.3%
FISV Fiserv Inc. 0.15% 1,737 $384K Reduce -9.4%
GOVT iShares US Treasury Bond ETF 0.14% 15,992 $368K Add +9.1%
OMC Omnicom Group 0.13% 4,093 $339K Reduce -0.9%
ZBRA Zebra Technologies Corp. Class A 0.12% 1,075 $304K Reduce -7.7%
EAGG iShares ESG Aware US Aggrega 0.11% 6,330 $301K New
ESGE iShares Inc. iShares ESG Awar 0.11% 8,592 $300K Reduce -1.5%
ALLE Allegion PLC 0.11% 2,278 $297K Add +6.0%
ENB Enbridge Inc. 0.11% 6,662 $295K Reduce -12.3%
AMZN Amazon.com Inc. 0.11% 1,551 $295K Reduce -1.8%
INGR Ingredion Inc. 0.11% 2,169 $293K Reduce -9.3%
QCOM Qualcomm Inc. 0.11% 1,895 $291K Reduce -11.9%
WMG Warner Music Group Corp. Class A 0.11% 9,277 $291K Reduce -10.3%
YUMC Yum China Holdings Inc. 0.11% 5,581 $291K Reduce -9.9%
SPDW Ste STR SPDR PT DW Eu ETF 0.10% 7,423 $270K New
INTC Intel Corp. 0.10% 11,781 $268K No change
RTO Rentokil Initial PLC-SP ADR 0.10% 11,392 $261K Add +22.0%
VRSN Verisign Inc. 0.10% 1,012 $257K Reduce -11.0%
WMB Williams Cos Inc. 0.09% 4,086 $244K Reduce -0.6%
NTRS Northern Trust Corp. 0.09% 2,469 $244K Reduce -0.5%
PODD Insulet Corp. 0.09% 920 $242K Reduce -0.8%
CI The Cigna Group 0.09% 713 $235K Reduce -12.7%
WH Wyndham Hotels & Resorts Inc. 0.09% 2,550 $231K Reduce -8.2%
XLV SS Health Care Select Sector 0.09% 1,567 $229K No change
TSM Taiwan Semiconductor-SP ADR 0.09% 1,369 $227K Reduce -1.7%
CBSH Commerce Bancshares Inc. 0.09% 3,640 $227K Reduce -6.2%
MA Mastercard Inc. Class A 0.08% 401 $220K Add +0.8%
DCOR Dimensional US Core Eq 1 ETF 0.08% 3,578 $219K New
FANG Diamondback Energy Inc. 0.08% 1,336 $214K New
RYAN Ryan Specialty Holdings Inc. 0.08% 2,879 $213K New
SOFI Sofi Technologies Inc. 0.06% 13,086 $152K Reduce -0.6%
WBD Warner Bros Discovery Inc. 0.05% 12,951 $139K Reduce -10.8%
PK Park Hotels & Resorts Inc. 0.04% 10,191 $109K Reduce -7.3%
HBI Hanesbrands Inc. 0.03% 14,524 $84K Reduce -7.8%

Portfolio Sells Q4 2024 → Q1 2025

IVV iShares Core S&P 500 ETF Reduce -12.9% 15.63% −3.25
EFG iShares MSCI Eafe Growth ETF Reduce -41.0% 3.00% −1.95
IUSB Ishr CR Unvrse Usd BD ETF-Ui Reduce -16.9% 9.77% −1.82
TLT iShares 20+ Year Treasury BD Reduce -76.0% 0.31% −0.95
EFV iShares MSCI Eafe Value ETF Reduce -24.5% 4.59% −0.85
IFRA iShares US Infrastructure Sold out 0.00% −0.79
MBB iShares MBS ETF Reduce -21.4% 1.97% −0.49
EMXC iShares MSCI Emr MRK Ex Chna Reduce -13.9% 2.33% −0.41
IGEB iShares Investment Grade SYS Sold out 0.00% −0.17
GOOG Alphabet Inc. Class C Reduce -3.4% 0.61% −0.16
AHR American Healthcare REIT Inc. Sold out 0.00% −0.15
ORCL Oracle Corp. Reduce -2.7% 0.62% −0.14
BKNG Booking Holdings Inc. Reduce -8.2% 0.59% −0.11
BR Broadridge Financial Solutio Sold out 0.00% −0.10
DDOG Datadog Inc. Class A Sold out 0.00% −0.10
ANET Arista Networks Inc. Sold out 0.00% −0.10
DFCF Dimensional Core Fixed Inc. Sold out 0.00% −0.09
BIO Bio-Rad Laboratories-A Sold out 0.00% −0.09
TROW T Rowe Price Group Inc. Sold out 0.00% −0.08
FLS Flowserve Corp. Sold out 0.00% −0.08
SNV Synovus Financial Corp. Sold out 0.00% −0.08
CEG Constellation Energy Sold out 0.00% −0.08
ZBRA Zebra Technologies Corp. Class A Reduce -7.7% 0.12% −0.06
META Meta Platforms Inc. Class A Reduce -4.8% 0.79% −0.06
DMXF iShares ESG Advanc MSCI Eafe Reduce -27.6% 0.15% −0.05
SUSC iShares ESG Aware Usd Corpor Reduce -17.4% 0.20% −0.04
LCTU iShares U.S. Carbon Transiti Reduce -1.0% 0.43% −0.03
KMX Carmax Inc. Reduce -2.3% 0.35% −0.03
DSI iShares ESG MSCI KLD 400 ETF Reduce -1.7% 0.28% −0.03
WFC Wells Fargo & Co. Reduce -6.1% 0.48% −0.02
AMZN Amazon.com Inc. Reduce -1.8% 0.11% −0.02
SOFI Sofi Technologies Inc. Reduce -0.6% 0.06% −0.02
WH Wyndham Hotels & Resorts Inc. Reduce -8.2% 0.09% −0.02
TSM Taiwan Semiconductor-SP ADR Reduce -1.7% 0.09% −0.02
PK Park Hotels & Resorts Inc. Reduce -7.3% 0.04% −0.02
HBI Hanesbrands Inc. Reduce -7.8% 0.03% −0.02
QCOM Qualcomm Inc. Reduce -11.9% 0.11% −0.02
INGR Ingredion Inc. Reduce -9.3% 0.11% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.7% 0.22% −0.01
WMG Warner Music Group Corp. Class A Reduce -10.3% 0.11% −0.01
ENB Enbridge Inc. Reduce -12.3% 0.11% −0.01
CMCSA Comcast Corp. Class A Reduce -0.8% 0.36% −0.01
EBAY eBay Inc. Reduce -10.3% 0.36% −0.01
OMC Omnicom Group Reduce -0.9% 0.13% −0.01
CBSH Commerce Bancshares Inc. Reduce -6.2% 0.09% −0.01
WBD Warner Bros Discovery Inc. Reduce -10.8% 0.05% −0.01
FISV Fiserv Inc. Reduce -9.4% 0.15% −0.00
NTRS Northern Trust Corp. Reduce -0.5% 0.09% −0.00
YUMC Yum China Holdings Inc. Reduce -9.9% 0.11% −0.00
BNY Bank of New York Mellon Corp. Reduce -8.3% 0.34% −0.00

Portfolio Buys Q4 2024 → Q1 2025

OEF iShares S&P 100 ETF New 1.97% +1.97
MTUM iShares MSCI USA Momentum Fa Add +1651.8% 2.05% +1.93
TLH iShares 10-20 Year Treasury New 1.74% +1.74
IVE iShares S&P 500 Value ETF Add +40.7% 5.46% +1.56
IAU iShares Gold Trust New 1.32% +1.32
QUAL iShares MSCI USA Quality Fac Add +21.2% 8.01% +1.09
HEFA Isha Curr Hedged MSCI Eafe New 1.07% +1.07
IEMG iShares Core MSCI Emerging Add +73.0% 2.26% +0.99
MUB iShares National Muni Bond E New 0.45% +0.45
PM Philip Morris International Add +1.6% 0.66% +0.17
EMB iShares JP Morgan Usd Emergi Add +46.5% 0.45% +0.15
EAGG iShares ESG Aware US Aggrega New 0.11% +0.11
SPDW Ste STR SPDR PT DW Eu ETF New 0.10% +0.10
ICVT iShares Convertible Bond ETF Add +87.8% 0.19% +0.09
ESGU iShares ESG Aware MSCI USA Add +46.0% 0.32% +0.09
DCOR Dimensional US Core Eq 1 ETF New 0.08% +0.08
FANG Diamondback Energy Inc. New 0.08% +0.08
RYAN Ryan Specialty Holdings Inc. New 0.08% +0.08
MCK McKesson Corp. Add +1.2% 0.36% +0.06
BINC iShares Flex I A ETF-Usd Inc. Add +4.4% 1.15% +0.05
VOO Vanguard S&P 500 ETF Add +30.4% 0.24% +0.05
MSFT Microsoft Corp. Add +23.8% 0.49% +0.04
NVS Novartis AG-Sponsored ADR Add +1.6% 0.32% +0.04
ELV Elevance Health Inc. Add +3.0% 0.25% +0.04
USXF iShares ESG Advance MSCI USA Add +19.4% 0.36% +0.04
MDT Medtronic PLC Add +5.5% 0.24% +0.04
COP Conocophillips Add +8.9% 0.22% +0.03
XOM Exxon Mobil Corp. Add +1.4% 0.27% +0.03
UL Unilever PLC Add +4.3% 0.29% +0.02
JPM JPMorgan Chase & Co. Add +0.2% 0.80% +0.02
AVGO Broadcom Inc. Add +51.5% 0.18% +0.01
GD General Dynamics Corp. Add +1.6% 0.25% +0.01
GOVT iShares US Treasury Bond ETF Add +9.1% 0.14% +0.01
RTO Rentokil Initial PLC-SP ADR Add +22.0% 0.10% +0.01
ALLE Allegion PLC Add +6.0% 0.11% +0.01
MA Mastercard Inc. Class A Add +0.8% 0.08% +0.00
BAC Bank of America Corp. Add +1.3% 0.18% −0.01
DFAC Dimensional US Core Equity 2 Add +2.2% 0.37% −0.01
ADI Analog Devices Inc. Add +1.6% 0.29% −0.01
VTI VG Morningstar TS MKT ETF-US Add +0.3% 0.30% −0.02
GOOGL Alphabet Inc. Class A Add +0.3% 0.15% −0.03
DYNF Ishrs US E F R A ETF-Usd Inc. Add +1.3% 6.51% −0.27
IYW iShares Ustechnology ETF Add +2.7% 2.52% −0.28
IVW iShares S&P 500 Growth ETF Add +2.1% 7.46% −0.57

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 131$388.4MIVV, IUSB, IVW, DYNF, IVE
Q1 2026 119$340.7MIVV, IVE, IVW, IUSB, DYNF
Q4 2025 121$331.3MIVV, DYNF, IUSB, IVW, IVE
Q3 2025 128$322.7MIUSB, QUAL, IVV, EFV, IVW
Q2 2025 116$294.0MIUSB, IVV, QUAL, EFV, IVW
Q1 2025 100$262.4MIVV, IUSB, QUAL, IVW, DYNF
Q4 2024 102$261.2MIVV, IUSB, IVW, QUAL, DYNF
Q3 2024 97$257.9MIVV, IUSB, IVW, QUAL, DYNF
Q2 2024 87$241.3MIVV, IUSB, IVW, QUAL, DYNF
Q1 2024 86$229.2MIVV, IUSB, QUAL, DYNF, EFV