LVZ, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 15, 2025), LVZ, Inc. reported 156 stock positions worth $834.0 million. Its top holding was First Trust Smid Cap Rising (SDVY) at 11.6% of the portfolio, followed by iShares S&P 500 Growth ETF (IVW, 11.3%) and iShares S&P 500 Value ETF (IVE, 10.5%). Compared with Q1 2025, it opened 15 new positions, sold out of 7, added to 71 and reduced 35. The biggest buy was iShares S&P 500 Growth ETF (IVW, shares +2%) and the biggest sale an exit from iShares Core MSCI Pacific Et (IPAC).

Most Recent 13F
Q2 2026
Location
Holland, MI
CIK
0001574408
Portfolio Value
$834.0M (Q2 2025)
SEC Filing
0000905729-25-000121 ↗ filed Jul 15, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $735.4M Q1 2024 Q2 2024: $733.5M Q2 2024 Q3 2024: $781.6M Q3 2024 Q4 2024: $779.8M Q4 2024 Q1 2025: $762.0M Q1 2025 Q2 2025: $834.0M $834.0M Q2 2025 Q3 2025: $879.7M Q3 2025 Q4 2025: $894.4M Q4 2025 Q1 2026: $876.3M Q1 2026 Q2 2026: $984.2M Q2 2026

Holdings 156 stocks · $834.0M
SDVY First Trust Smid Cap Rising 11.62% 2,747,396 $96.9M Add +3.0%
IVW iShares S&P 500 Growth ETF 11.35% 859,735 $94.7M Add +1.7%
IVE iShares S&P 500 Value ETF 10.53% 449,606 $87.9M Add +2.0%
DUHP Dimensional US High Profi Et 8.73% 2,046,792 $72.8M Add +1.9%
DFAI Dimensional International Co. 8.53% 2,056,796 $71.1M Reduce -0.3%
IJH iShares Core S&P Midcap ETF 8.20% 1,102,344 $68.4M Add +5.3%
FTCB FT Core Investment Grade ETF 7.68% 3,043,021 $64.1M Add +0.9%
JBND JPMorgan Active Bond ETF 5.91% 920,066 $49.3M Add +0.8%
JQUA JPMorgan US Quality Factor 4.84% 671,830 $40.3M Add +2.8%
AGG iShares Core U.S. Aggregate 3.96% 332,569 $33.0M Add +0.7%
IVV iShares Core S&P 500 ETF 0.76% 10,190 $6.3M Add +50.0%
BIBL Inspire 100 ETF 0.75% 151,038 $6.2M Reduce -3.2%
ITOT iShares Core S&P Total U.S. 0.68% 41,701 $5.6M Add +15.2%
DFUS Dimensional US Eq MKT ETF 0.61% 76,469 $5.1M Add +3.9%
AAPL Apple Inc. 0.60% 24,492 $5.0M Reduce -2.5%
DFCF Dimensional Core Fixed Inc. 0.54% 106,481 $4.5M Add +2.2%
IBD Inspire Corporate Bond ETF 0.52% 179,970 $4.3M Reduce -4.0%
DXUV Dimensional US Vtor Eqty ETF 0.44% 68,114 $3.7M Add +4.5%
FTGS First Trust Grwth Strgth ETF 0.44% 106,729 $3.6M Reduce -0.3%
RDVY First Trust Rising Dividend 0.40% 52,996 $3.3M Reduce -1.1%
TPIF Timothy Plan Intl ETF 0.38% 96,971 $3.1M Reduce -5.3%
FTC First Trust Large Cap Growth 0.36% 20,117 $3.0M Reduce -0.3%
ELCV Eventide High Dividend ETF filed as STRATEGY SHS 0.36% 117,882 $3.0M Reduce -3.0%
IJR iShares Core S&P Small-Cap E 0.36% 27,370 $3.0M Add +147.2%
AMZN Amazon.com Inc. 0.34% 12,807 $2.8M Add +3.5%
TPLC Timothy PLN US LRG/Mid Cap 0.33% 60,708 $2.7M Reduce -3.4%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.30% 30,534 $2.5M Reduce -0.9%
JPM JPMorgan Chase & Co. 0.28% 7,927 $2.3M Reduce -0.0%
FDT First Trust Develp MKT Ex-US 0.27% 33,250 $2.3M Reduce -0.9%
MSFT Microsoft Corp. 0.27% 4,593 $2.3M Add +3.0%
ISMD Inspire Small/Mid Cap ETF 0.27% 62,818 $2.2M Reduce -2.4%
INCM Franklin Income Focus ETF 0.27% 82,385 $2.2M Add +0.2%
OEF iShares S&P 100 ETF 0.23% 6,209 $1.9M New
FNX First Trust Mid Cap Core Alp 0.22% 16,275 $1.9M Add +0.8%
IWC iShares Micro-Cap ETF 0.22% 14,637 $1.9M New
IEMG iShares Core MSCI Emerging 0.22% 30,281 $1.8M Reduce -9.4%
FVAL Fidelity Value Factor ETF 0.22% 28,311 $1.8M New
FQAL Fidelity Quality Factor ETF 0.22% 25,947 $1.8M New
IEUR iShares Core MSCI Europe ETF 0.21% 26,544 $1.8M Reduce -13.6%
SO The Southern Co. 0.21% 19,122 $1.8M Add +2.0%
SYK Stryker Corp. 0.21% 4,399 $1.7M Add +3.7%
DFAS Dimensional US Small Cap ETF 0.20% 26,218 $1.7M Add +5.5%
IEFA iShares Core MSCI Eafe ETF 0.18% 17,818 $1.5M Add +3.9%
FTHI Fthi/First Trust Exchange-TR 0.17% 61,940 $1.4M Add +3.6%
V Visa Inc. Class A 0.17% 3,931 $1.4M Add +4.4%
NVDA Nvidia Corp. 0.15% 7,718 $1.2M Add +11.0%
HYLS FT Tactical High Yield ETF 0.15% 29,094 $1.2M Reduce -1.7%
RSPT Invesco S&P 500 Equal Weight 0.14% 28,744 $1.2M Add +2.9%
XLC SS Comm Select Sector SPDR 0.14% 10,500 $1.1M New
XLF SS Financial Select Sector 0.14% 21,566 $1.1M Add +5.6%
COP Conocophillips 0.13% 12,186 $1.1M Add +0.0%
COST Costco Wholesale Corp. 0.12% 1,038 $1.0M Add +11.0%
CASS Cass Information Systems Inc. 0.12% 22,827 $992K No change
FDVV Fidelity High Dividend ETF 0.12% 18,826 $979K Add +10.5%
FMB First Trust Managed Municipa 0.12% 19,385 $966K Reduce -13.1%
WMT Walmart Inc. 0.11% 9,420 $921K Add +0.1%
OCTM FT Vest US Eq Max Buf Oct 0.11% 28,914 $909K No change
C Citigroup Inc. 0.11% 10,478 $892K Reduce -0.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.11% 3,003 $885K No change
NEAR iShares SH Dba ETF Usd Inc. 0.11% 17,172 $877K Reduce -15.5%
JPST JPMorgan Ultra-Short Income 0.10% 17,098 $867K Reduce -8.7%
LLY Eli Lilly & Co. 0.10% 1,097 $855K Add +0.5%
ANET Arista Networks Inc. 0.10% 8,226 $842K Add +0.5%
VZ Verizon Communications Inc. 0.09% 17,923 $776K Add +0.1%
BUFR FT Vest Lad Buffervetf-Usd I 0.09% 24,265 $772K Add +1.1%
XOM Exxon Mobil Corp. 0.09% 7,100 $765K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.09% 1,225 $757K Add +2.1%
GD General Dynamics Corp. 0.09% 2,594 $757K No change
MPC Marathon Petroleum Corp. 0.08% 4,134 $687K Add +5.3%
AMAT Applied Materials Inc. 0.08% 3,731 $683K No change
FFEB FT Vest US Equity Buffer ETF 0.08% 12,881 $675K No change
PSX Phillips 66 0.08% 5,643 $673K No change
DNOV FT Vest US Equity Deep Buffe 0.08% 14,668 $655K No change
MLPX Global X MLP & Energy Infras 0.08% 10,382 $651K Add +10.9%
CSCO Cisco Systems Inc. 0.08% 9,315 $646K Add +1.5%
SPOT Spotify Technology SA 0.07% 748 $574K Add +0.3%
FISV Fiserv Inc. 0.07% 3,280 $566K No change
APPF Appfolio Inc. Class A 0.07% 2,442 $562K Add +0.2%
ETN Eaton Corp. PLC 0.07% 1,557 $556K No change
SN Sharkninja Inc. 0.07% 5,562 $551K Add +0.9%
TSM Taiwan Semiconductor-SP ADR 0.07% 2,427 $550K New
PG The Procter & Gamble Co. 0.07% 3,409 $543K Add +2.0%
QQQ Invesco QQQ Trust Series 1 0.06% 972 $536K Add +3.0%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.06% 7,278 $524K Add +0.7%
PGR Progressive Corp. 0.06% 1,953 $521K Add +0.1%
JEPI JPMorgan Equity Premium Inco 0.06% 8,747 $497K Add +13.5%
PLAB Photronics Inc. 0.06% 26,396 $497K Reduce -14.3%
AGYS Agilysys Inc. 0.06% 4,305 $494K Add +0.1%
GNTX Gentex Corp. 0.06% 22,170 $488K Add +11.1%
FPE FT-Preferred Secur & Inc. ETF 0.06% 27,149 $483K Add +12.5%
HCA HCA Healthcare Inc. 0.06% 1,236 $474K No change
ENSG The Ensign Group Inc. 0.05% 2,890 $446K Reduce -0.1%
DUOL Duolingo 0.05% 1,055 $433K Reduce -36.5%
NLY Annaly Capital Management Inc. 0.05% 22,552 $424K Add +12.2%
STK Columbia Slgmn Prem Tech GR 0.05% 13,890 $422K Reduce -7.8%
BRK.B Berkshire Hathaway Inc. Class B 0.05% 866 $421K Add +10.9%
JXN Jackson Financial Inc. Class A 0.05% 4,719 $419K Add +0.2%
GOOGL Alphabet Inc. Class A 0.05% 2,345 $413K Add +7.2%
HD Home Depot Inc. 0.05% 1,094 $401K Add +11.4%
WEC WEC Energy Group Inc. 0.05% 3,848 $401K No change
DKS Dick's Sporting Goods Inc. 0.05% 1,969 $389K Add +0.4%
SUSA iShares ESG Optimized MSCI U 0.05% 3,052 $387K Add +2.9%
SPHQ Invesco S&P 500 Quality ETF 0.05% 5,397 $385K Add +57.3%
DJUL FT Vest US Equity Deep Buffe 0.05% 8,638 $384K No change
PPA Invesco Aerospace & Defense 0.04% 2,640 $374K No change
GAUG FT Vest US Equity Moderate B 0.04% 10,083 $373K Add +19.0%
GMAR FT Vest US Equity Moderate B 0.04% 9,513 $371K No change
CDRE Cadre Holdings Inc. 0.04% 11,561 $368K Add +0.6%
EMR Emerson Electric Co. 0.04% 2,729 $364K No change
SEPM FT Vest US Eq Max Buf Sep 0.04% 11,799 $363K No change
URI United Rentals Inc. 0.04% 482 $363K Add +0.2%
FCX Freeport-McMoran Inc. 0.04% 8,374 $363K No change
PSN Parsons Corp. 0.04% 5,052 $363K No change
SPIB SS SPDR P Int C Corp. ETF 0.04% 10,609 $356K Add +12.2%
ITGR Integer Holdings Corp. 0.04% 2,837 $349K Add +0.3%
FTCS First Trust Capital Strength 0.04% 3,658 $332K Add +18.6%
GSLC Goldman Activebeta US LC ETF 0.04% 2,731 $331K No change
PH Parker Hannifin Corp. 0.04% 467 $326K No change
XOCT FT Vest US Equity Enhance & 0.04% 9,000 $322K No change
ISTB iShares Core 1-5 Year Usd Bo 0.04% 6,598 $321K Reduce -32.8%
VUG Vanguard Mrngstar GR ETF-Sui 0.04% 708 $310K Add +31.1%
FITB Fifth Third Bancorp 0.04% 7,421 $305K No change
CII BlackRock Enhan LRG Cap Core 0.04% 13,785 $294K Reduce -9.4%
IWR iShares Russell Mid-Cap ETF 0.03% 3,017 $277K Add +20.7%
SLV iShares Silver Trust 0.03% 8,121 $266K New
FNOV FT Vest US Equity Buffer ETF 0.03% 5,123 $257K No change
SLQD iShares 0-5 YR Inv GRD Corp. 0.03% 5,062 $256K Reduce -32.9%
GOOG Alphabet Inc. Class C 0.03% 1,438 $255K Add +0.9%
CRWD CrowdStrike Holdings Inc. Class A 0.03% 500 $255K New
XISE FT Vest US Equity Buffer & P 0.03% 8,302 $253K Add +0.3%
DJUN FT Vest US Equity Deep Buffe 0.03% 5,588 $252K Reduce -17.6%
MKC McCormick & Co.-Non VTG SHRS 0.03% 3,246 $246K No change
GJAN FT Vest US Equity Moderate B 0.03% 6,139 $245K Reduce -0.6%
CVX Chevron Corp. 0.03% 1,691 $242K Add +11.5%
SPLV Invesco S&P 500 Low Volatili 0.03% 3,323 $242K No change
DAPR FT Vest U.S. Equity Deep Buf 0.03% 6,402 $241K Reduce -15.1%
SPGI S&P Global Inc. 0.03% 456 $240K No change
PAY Paymentus Holdings Inc. Class A 0.03% 7,149 $234K New
USMV iShares MSCI USA Min Vol Fac 0.03% 2,494 $234K No change
TSLA Tesla Inc. 0.03% 727 $231K New
XDEC FT Vest US Equity Enhance & 0.03% 5,908 $229K No change
BX Blackstone Inc. 0.03% 1,500 $224K No change
VOO Vanguard S&P 500 ETF 0.03% 382 $217K New
XMLV Invesco S&P Midcap Low Volat 0.03% 3,421 $211K No change
XJUN FT Vest U.S. Equity Enhance 0.03% 5,128 $211K New
FXL First Trust Technology Alpha 0.03% 1,337 $210K New
NSC Norfolk Southern Corp. 0.03% 818 $209K New
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.02% 470 $207K New
JNJ Johnson & Johnson 0.02% 1,323 $202K Add +2.7%
FSMB First Trust Short Dur Manag 0.02% 10,053 $200K Reduce -0.1%
GOF Guggenheim Strategic Opport 0.02% 12,682 $189K Reduce -10.8%
ASG Liberty All-Star Growth FD 0.02% 29,855 $163K No change
GGN Gamco GLBL Gold NTRL Res Inc. 0.02% 36,191 $159K No change
XFOFX Cohen & Steers Closed-End Op 0.02% 10,935 $138K Reduce -23.7%
ETW Eaton Vance T/M GLBL Buy-WR 0.02% 15,490 $134K Reduce -6.3%
XIGDX Voya GLBL Eqty DVD & PRM Opp 0.01% 13,506 $78K No change

Portfolio Sells Q1 2025 → Q2 2025
IPAC iShares Core MSCI Pacific Et Sold out 0.00% −0.23
XLV SS Health Care Select Sector Sold out 0.00% −0.13
XLU St Sr Utl SL SE SPDR ETF-Usd Sold out 0.00% −0.13
AAPL Apple Inc. Reduce -2.5% 0.60% −0.13
ROP Roper Technologies Inc. Sold out 0.00% −0.07
IBD Inspire Corporate Bond ETF Reduce -4.0% 0.52% −0.07
EXR Extra Space Storage Inc. Sold out 0.00% −0.04
UNH Unitedhealth Group Inc. Sold out 0.00% −0.04
BIBL Inspire 100 ETF Reduce -3.2% 0.75% −0.04
ELCV Eventide High Dividend ETF Reduce -3.0% 0.36% −0.04
IEUR iShares Core MSCI Europe ETF Reduce -13.6% 0.21% −0.03
FMB First Trust Managed Municipa Reduce -13.1% 0.12% −0.03
NEAR iShares SH Dba ETF Usd Inc. Reduce -15.5% 0.11% −0.03
PLAB Photronics Inc. Reduce -14.3% 0.06% −0.02
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -0.9% 0.30% −0.02
ISTB iShares Core 1-5 Year Usd Bo Reduce -32.8% 0.04% −0.02
TPLC Timothy PLN US LRG/Mid Cap Reduce -3.4% 0.33% −0.02
ISMD Inspire Small/Mid Cap ETF Reduce -2.4% 0.27% −0.02
JPST JPMorgan Ultra-Short Income Reduce -8.7% 0.10% −0.02
SLQD iShares 0-5 YR Inv GRD Corp. Reduce -32.9% 0.03% −0.02
IEMG iShares Core MSCI Emerging Reduce -9.4% 0.22% −0.02
XETYX Eaton Vance Tax-MGD Div Eqty Sold out 0.00% −0.02
DUOL Duolingo Reduce -36.5% 0.05% −0.02
HYLS FT Tactical High Yield ETF Reduce -1.7% 0.15% −0.01
RDVY First Trust Rising Dividend Reduce -1.1% 0.40% −0.01
TPIF Timothy Plan Intl ETF Reduce -5.3% 0.38% −0.01
DAPR FT Vest U.S. Equity Deep Buf Reduce -15.1% 0.03% −0.01
DJUN FT Vest US Equity Deep Buffe Reduce -17.6% 0.03% −0.01
GOF Guggenheim Strategic Opport Reduce -10.8% 0.02% −0.01
XFOFX Cohen & Steers Closed-End Op Reduce -23.7% 0.02% −0.01
STK Columbia Slgmn Prem Tech GR Reduce -7.8% 0.05% −0.00
FSMB First Trust Short Dur Manag Reduce -0.1% 0.02% −0.00
ETW Eaton Vance T/M GLBL Buy-WR Reduce -6.3% 0.02% −0.00
CII BlackRock Enhan LRG Cap Core Reduce -9.4% 0.04% −0.00
GJAN FT Vest US Equity Moderate B Reduce -0.6% 0.03% −0.00
ENSG The Ensign Group Inc. Reduce -0.1% 0.05% +0.00
C Citigroup Inc. Reduce -0.2% 0.11% +0.01
FTC First Trust Large Cap Growth Reduce -0.3% 0.36% +0.02
FDT First Trust Develp MKT Ex-US Reduce -0.9% 0.27% +0.02
FTGS First Trust Grwth Strgth ETF Reduce -0.3% 0.44% +0.02
JPM JPMorgan Chase & Co. Reduce -0.0% 0.28% +0.02
DFAI Dimensional International Co. Reduce -0.3% 8.53% +0.07

Portfolio Buys Q1 2025 → Q2 2025
IVW iShares S&P 500 Growth ETF Add +1.7% 11.35% +1.05
IVV iShares Core S&P 500 ETF Add +50.0% 0.76% +0.26
OEF iShares S&P 100 ETF New 0.23% +0.23
IWC iShares Micro-Cap ETF New 0.22% +0.22
FVAL Fidelity Value Factor ETF New 0.22% +0.22
FQAL Fidelity Quality Factor ETF New 0.22% +0.22
IJR iShares Core S&P Small-Cap E Add +147.2% 0.36% +0.21
IJH iShares Core S&P Midcap ETF Add +5.3% 8.20% +0.18
XLC SS Comm Select Sector SPDR New 0.14% +0.14
ITOT iShares Core S&P Total U.S. Add +15.2% 0.68% +0.10
TSM Taiwan Semiconductor-SP ADR New 0.07% +0.07
MSFT Microsoft Corp. Add +3.0% 0.27% +0.05
NVDA Nvidia Corp. Add +11.0% 0.15% +0.05
SLV iShares Silver Trust New 0.03% +0.03
CRWD CrowdStrike Holdings Inc. Class A New 0.03% +0.03
DFUS Dimensional US Eq MKT ETF Add +3.9% 0.61% +0.03
PAY Paymentus Holdings Inc. Class A New 0.03% +0.03
AMZN Amazon.com Inc. Add +3.5% 0.34% +0.03
TSLA Tesla Inc. New 0.03% +0.03
VOO Vanguard S&P 500 ETF New 0.03% +0.03
XJUN FT Vest U.S. Equity Enhance New 0.03% +0.03
FXL First Trust Technology Alpha New 0.03% +0.03
NSC Norfolk Southern Corp. New 0.03% +0.03
DIA SS SPDR Dow Jones Indus Avg New 0.02% +0.02
AGYS Agilysys Inc. Add +0.1% 0.06% +0.02
ANET Arista Networks Inc. Add +0.5% 0.10% +0.02
SPHQ Invesco S&P 500 Quality ETF Add +57.3% 0.05% +0.02
RSPT Invesco S&P 500 Equal Weight Add +2.9% 0.14% +0.02
SPOT Spotify Technology SA Add +0.3% 0.07% +0.01
DXUV Dimensional US Vtor Eqty ETF Add +4.5% 0.44% +0.01
TTD Trade Desk Inc./the Class A Add +0.7% 0.06% +0.01
VUG Vanguard Mrngstar GR ETF-Sui Add +31.1% 0.04% +0.01
IEFA iShares Core MSCI Eafe ETF Add +3.9% 0.18% +0.01
MPC Marathon Petroleum Corp. Add +5.3% 0.08% +0.01
COST Costco Wholesale Corp. Add +11.0% 0.12% +0.01
FDVV Fidelity High Dividend ETF Add +10.5% 0.12% +0.01
QQQ Invesco QQQ Trust Series 1 Add +3.0% 0.06% +0.01
GAUG FT Vest US Equity Moderate B Add +19.0% 0.04% +0.01
SN Sharkninja Inc. Add +0.9% 0.07% +0.01
DFAS Dimensional US Small Cap ETF Add +5.5% 0.20% +0.01
IWR iShares Russell Mid-Cap ETF Add +20.7% 0.03% +0.01
GOOGL Alphabet Inc. Class A Add +7.2% 0.05% +0.01
URI United Rentals Inc. Add +0.2% 0.04% +0.00
FTCS First Trust Capital Strength Add +18.6% 0.04% +0.00
CSCO Cisco Systems Inc. Add +1.5% 0.08% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +2.1% 0.09% +0.00
FPE FT-Preferred Secur & Inc. ETF Add +12.5% 0.06% +0.00
WMT Walmart Inc. Add +0.1% 0.11% +0.00
XLF SS Financial Select Sector Add +5.6% 0.14% +0.00
JEPI JPMorgan Equity Premium Inco Add +13.5% 0.06% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 176$984.2MIVW, IVE, DFAI, SDVY, JQUA
Q1 2026 160$876.3MIVE, IVW, DFAI, SDVY, FTCB
Q4 2025Amended 168$894.4MIVW, IVE, SDVY, DFAI, DUHP
Q3 2025 161$879.7MIVW, IVE, SDVY, DFAI, DUHP
Q2 2025 156$834.0MSDVY, IVW, IVE, DUHP, DFAI
Q1 2025 148$762.0MSDVY, IVE, IVW, DUHP, DFAI
Q4 2024 149$779.8MSDVY, IVW, IVE, DUHP, IJH
Q3 2024 149$781.6MSDVY, IVW, IVE, DUHP, IJH
Q2 2024 143$733.5MIVW, SDVY, IVE, DUHP, IJH
Q1 2024 144$735.4MSDVY, IVW, IVE, IJH, DUHP