Mission Wealth Management, LP

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 31, 2024), Mission Wealth Management, LP reported 635 stock positions worth $4.0 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.6% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 9.5%) and iShares Core MSCI Eafe ETF (IEFA, 7.0%). Compared with Q2 2024, it opened 42 new positions, sold out of 24, added to 286 and reduced 254. The biggest buy was iShares Core MSCI Eafe ETF (IEFA, shares +7%) and the biggest sale Appfolio Class A (APPF, shares −39%).

Most Recent 13F
Q2 2026
Location
Santa Barbara, CA
CIK
0001645382
Portfolio Value
$4.0B (Q3 2024)
SEC Filing
0001085146-24-005256 ↗ filed Oct 31, 2024

Holdings Value

0$2.0B$4.0B$6.0B$8.0B$10.0B Q1 2024: $3.7B Q1 2024 Q2 2024: $3.7B Q2 2024 Q3 2024: $4.0B $4.0B Q3 2024 Q4 2024: $4.2B Q4 2024 Q1 2025: $4.0B Q1 2025 Q2 2025: $4.6B Q2 2025 Q3 2025: $4.9B Q3 2025 Q4 2025: $4.9B Q4 2025 Q1 2026: $4.8B Q1 2026 Q2 2026: $8.0B Q2 2026

Holdings 635 stocks · $4.0B

VUG Vanguard Mrngstar GR ETF-Sui 9.59% 1,009,915 $387.7M Add +1.6%
VTV Vanguard Mrngstr Val ETF-Aui 9.49% 2,198,818 $383.8M Add +4.0%
IEFA iShares Core MSCI Eafe ETF 6.97% 3,612,134 $281.9M Add +6.5%
VB Vanguard Most SM-Cap ETF-Usd 5.94% 1,013,079 $240.3M Add +4.3%
BND Vanguard Total Bond Market 5.09% 2,741,770 $205.9M Add +8.2%
AAPL Apple Inc. 4.65% 806,454 $187.9M Add +4.2%
MSFT Microsoft Corp. 4.02% 377,369 $162.4M Add +6.6%
SPIB SS SPDR P Int C Corp. ETF 2.60% 3,125,199 $105.4M Add +6.5%
VTI VG Morningstar TS MKT ETF-US 2.35% 336,167 $95.2M Reduce -1.8%
NVDA Nvidia Corp. 1.92% 638,528 $77.5M Add +1.8%
VEA Vanguard Ftse Developed ETF 1.67% 1,280,621 $67.6M Add +0.8%
USFR Wisdomtree Floating Rate Tre 1.40% 1,125,525 $56.5M Add +21.2%
SUSA iShares ESG Optimized MSCI U 1.37% 461,236 $55.5M Add +2.0%
AMZN Amazon.com Inc. 1.25% 271,118 $50.5M Add +33.1%
IJR iShares Core S&P Small-Cap E 1.22% 423,355 $49.5M Add +1.3%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 1.15% 422,383 $46.3M Reduce -12.6%
ITOT iShares Core S&P Total U.S. 1.14% 367,110 $46.1M Reduce -1.1%
IWF iShares Russell 1000 Growth 1.00% 107,224 $40.2M Reduce -1.6%
IWD iShares Russell 1000 Value E 0.85% 180,752 $34.3M Reduce -1.2%
NUSC Nuveen ESG Small-Cap ETF 0.83% 781,499 $33.5M Add +3.2%
TSLA Tesla Inc. 0.82% 126,132 $33.0M Reduce -4.8%
DFAE Dimensional Emerging Core Eq 0.80% 1,182,428 $32.4M Reduce -10.2%
ESGD iShares Trust iShares ESG Aw 0.77% 370,358 $31.2M Add +4.5%
USRT iShares Core US REIT ETF 0.76% 502,364 $30.9M Reduce -0.4%
DFAI Dimensional International Co. 0.76% 970,510 $30.8M Add +1.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.66% 46,605 $26.7M Add +38.4%
GOOG Alphabet Inc. Class C 0.64% 155,639 $26.0M Add +6.6%
ESGE iShares Inc. iShares ESG Awar 0.56% 622,460 $22.7M Add +4.6%
ESGU iShares ESG Aware MSCI USA 0.54% 173,656 $21.9M Add +5.8%
DFAU Dimensional US Core Equity M 0.49% 498,168 $19.8M Add +2.4%
VWO Vanguard Ftse Emerging Marke 0.47% 397,036 $19.0M Reduce -3.5%
META Meta Platforms Inc. Class A 0.46% 32,162 $18.4M Add +27.6%
GOOGL Alphabet Inc. Class A 0.43% 105,741 $17.5M Add +63.2%
JPM JPMorgan Chase & Co. 0.42% 80,059 $16.9M Add +40.9%
ISRG Intuitive Surgical Inc. 0.41% 33,468 $16.4M Add +0.1%
QQQ Invesco QQQ Trust Series 1 0.39% 32,013 $15.6M Add +46.7%
AVGO Broadcom Inc. 0.38% 90,012 $15.5M Reduce -6.4%
AVEM Avantis Emerging Markets Eq 0.38% 236,643 $15.3M Add +47.0%
APPF Appfolio Inc. Class A 0.36% 61,689 $14.5M Reduce -38.9%
AMAT Applied Materials Inc. 0.35% 70,657 $14.3M Reduce -19.2%
HD Home Depot Inc. 0.35% 34,856 $14.1M Reduce -4.5%
V Visa Inc. Class A 0.35% 50,876 $14.0M Add +12.5%
SCZ iShares MSCI Eafe Small-Cap 0.33% 199,350 $13.5M Reduce -3.1%
DFAS Dimensional US Small Cap ETF 0.33% 207,244 $13.4M Reduce -1.2%
JNJ Johnson & Johnson 0.32% 80,045 $13.0M Reduce -2.4%
COST Costco Wholesale Corp. 0.31% 14,224 $12.6M Add +6.1%
UNH Unitedhealth Group Inc. 0.31% 21,148 $12.4M Reduce -3.4%
VIG Vanguard Dividend Apprec ETF 0.30% 61,067 $12.1M Reduce -0.4%
NFLX Netflix Inc. 0.29% 16,755 $11.9M Add +0.8%
URI United Rentals Inc. 0.27% 13,541 $11.0M Add +36.4%
LLY Eli Lilly & Co. 0.26% 11,667 $10.3M Reduce -1.2%
XOM Exxon Mobil Corp. 0.25% 87,348 $10.2M Add +7.9%
ORCL Oracle Corp. 0.25% 60,082 $10.2M Reduce -20.1%
SDG Ish MSCI Glob Sust Deve Goal 0.25% 118,022 $10.0M Reduce -3.8%
IVV iShares Core S&P 500 ETF 0.24% 17,110 $9.9M Add +32.4%
BLK BlackRock Finance Inc. 0.24% 10,072 $9.6M Add +29.6%
SDY SS SPDR S&P Dividend ETF 0.23% 65,512 $9.3M Reduce -0.8%
ABBV Abbvie Inc. 0.23% 46,733 $9.2M Add +16.8%
PG The Procter & Gamble Co. 0.22% 52,483 $9.1M Reduce -1.8%
VNQ Vanguard Real Estate ETF 0.22% 89,298 $8.7M Reduce -6.1%
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.21% 764,297 $8.5M Reduce -2.7%
SHW The Sherwin-Williams Co. 0.21% 22,225 $8.5M Reduce -13.7%
JMSI JPM Sus Municipal Income filed as J P MORGAN EXCHANGE TRADED F 0.21% 164,007 $8.4M Reduce -1.3%
VOO Vanguard S&P 500 ETF 0.21% 15,822 $8.3M Reduce -12.3%
IYR iShares US Real Estate ETF 0.20% 79,580 $8.1M Reduce -3.3%
SCHF Schwab Intl Equity ETF 0.20% 196,024 $8.1M Reduce -0.5%
NULV Nuveen ESG Large-Cap Val ETF 0.19% 187,457 $7.8M Add +4.3%
VSGX Vanguard ESG Intl Stock ETF 0.19% 125,204 $7.7M Reduce -0.5%
NULG Nuveen ESG LRG-Cap GRW ETF 0.19% 92,392 $7.6M Add +4.0%
INTU Intuit Inc. 0.19% 12,282 $7.6M Add +35.8%
IEMG iShares Core MSCI Emerging 0.17% 120,494 $6.9M Reduce -2.8%
VYM Vanguard High DVD Yield ETF 0.17% 53,755 $6.9M Reduce -4.0%
SCHC Schwab Intl Small-Cap Equity 0.17% 177,315 $6.8M Reduce -2.1%
LRCX Lam Research Corp. 0.16% 8,024 $6.5M Add +0.6%
TPL Texas Pacific Land Corp. 0.16% 7,380 $6.5M No change
CMF iShares California Muni Bond 0.16% 109,818 $6.4M Reduce -0.3%
NOW ServiceNow Inc. 0.16% 7,125 $6.4M Add +6.5%
DFUS Dimensional US Eq MKT ETF 0.15% 100,684 $6.3M Reduce -0.3%
AMD Advanced Micro Devices 0.15% 37,749 $6.2M Add +24.9%
NUDM Nuveen ESG Intl Devel MRK Eq 0.15% 175,044 $5.9M Add +7.4%
IWV iShares Russell 3000 ETF 0.14% 16,880 $5.5M Reduce -0.6%
VEEV Veeva Systems Inc. Class A 0.13% 25,602 $5.4M Add +7.1%
CRM Salesforce Inc. 0.13% 19,574 $5.4M Add +7.5%
MCD McDonald's Corp. 0.13% 16,996 $5.2M Reduce -3.3%
LOW Lowe's Cos Inc. 0.13% 18,922 $5.1M Add +5.7%
MA Mastercard Inc. Class A 0.13% 10,343 $5.1M Add +4.5%
CVX Chevron Corp. 0.13% 34,581 $5.1M Add +8.3%
EFA iShares MSCI Eafe ETF 0.12% 59,443 $5.0M Reduce -1.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.12% 22,145 $4.9M Add +1.2%
RC Ready Capital Corp. 0.12% 636,315 $4.9M Reduce -8.8%
IWB iShares Russell 1000 ETF 0.12% 15,360 $4.8M Add +7.7%
FITB Fifth Third Bancorp 0.12% 111,565 $4.8M Add +0.1%
AFL Aflac Inc. 0.12% 42,490 $4.8M Add +1.4%
AKAM Akamai Technologies Inc. 0.12% 46,834 $4.7M Reduce -0.0%
SCHX Schwab US Large-Cap ETF 0.11% 68,311 $4.6M Reduce -2.6%
WFC Wells Fargo & Co. 0.11% 81,866 $4.6M Reduce -7.5%
TXN Texas Instruments Inc. 0.11% 22,035 $4.6M Add +0.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.11% 114,016 $4.5M Add +20.2%
DWM Wisdomtree International Equ 0.11% 77,717 $4.5M Reduce -6.2%
QCOM Qualcomm Inc. 0.11% 25,584 $4.4M Add +28.4%

Show all 635 holdings

Options reported separately and not counted above: MSFT puts ($22.2M), NVDA puts ($16.5M), AAPL puts ($10.6M), TTD puts ($8.3M), LRCX puts ($6.0M), AVGO puts ($4.0M), NOW puts ($2.1M), ASML calls ($1.9M), TSLA puts ($1.9M), TER puts ($1.7M), AVGO calls ($1.7M), AMZN puts ($1.1M), and 35 more.

Other holdings (1): bonds, preferreds, convertibles and warrants · $6K (not counted above)
SecurityClassShares / PrincipalValueChange
SSTPW SYSTEM1 Inc.-CW *W EXP 01/27/202 77,444$6KAdd +416.3%

Total filed on the 13F, all lines: $4.0B.

Portfolio Sells Q2 2024 → Q3 2024

APPF Appfolio Inc. Class A Reduce -38.9% 0.36% −0.31
SRLN SS Blackstone Sr Loan ETF Sold out 0.00% −0.28
AMAT Applied Materials Inc. Reduce -19.2% 0.35% −0.21
TTD Trade Desk Inc./the Class A Reduce -12.6% 1.15% −0.13
VTI VG Morningstar TS MKT ETF-US Reduce -1.8% 2.35% −0.13
DFAE Dimensional Emerging Core Eq Reduce -10.2% 0.80% −0.12
BKLN Invesco Senior Loan ETF Sold out 0.00% −0.09
IWF iShares Russell 1000 Growth Reduce -1.6% 1.00% −0.08
ADBE Adobe Inc. Reduce -31.5% 0.10% −0.07
INTC Intel Corp. Reduce -12.3% 0.10% −0.07
EW Edwards Lifesciences Corp. Reduce -6.5% 0.09% −0.06
ITOT iShares Core S&P Total U.S. Reduce -1.1% 1.14% −0.06
BA The Boeing Co. Reduce -21.6% 0.06% −0.04
CRWD CrowdStrike Holdings Inc. Class A Reduce -0.3% 0.08% −0.04
VOO Vanguard S&P 500 ETF Reduce -12.3% 0.21% −0.04
AVGO Broadcom Inc. Reduce -6.4% 0.38% −0.04
ORCL Oracle Corp. Reduce -20.1% 0.25% −0.04
RC Ready Capital Corp. Reduce -8.8% 0.12% −0.03
LLY Eli Lilly & Co. Reduce -1.2% 0.26% −0.03
WFC Wells Fargo & Co. Reduce -7.5% 0.11% −0.03
NUEM Nuveen ESG Emerging Markets Reduce -25.9% 0.07% −0.03
DIS The Walt Disney Co. Reduce -12.5% 0.07% −0.02
SPOT Spotify Technology SA Reduce -38.2% 0.04% −0.02
JMSI JPM Sus Municipal Income Reduce -1.3% 0.21% −0.02
ESML iShares ESG Aware MSCI USA S Reduce -15.4% 0.10% −0.02
VWO Vanguard Ftse Emerging Marke Reduce -3.5% 0.47% −0.02
IWD iShares Russell 1000 Value E Reduce -1.2% 0.85% −0.02
DECK Deckers Outdoor Corp. Reduce -9.6% 0.07% −0.02
DVA Davita Inc. Reduce -41.4% 0.03% −0.02
VGT Vanguard Info Tech ETF Reduce -11.7% 0.07% −0.01
PG The Procter & Gamble Co. Reduce -1.8% 0.22% −0.01
AGG iShares Core U.S. Aggregate Reduce -20.0% 0.04% −0.01
PEP Pepsico Inc. Reduce -6.4% 0.10% −0.01
BNDX Vanguard Total Intl Bond ETF Sold out 0.00% −0.01
CMF iShares California Muni Bond Reduce -0.3% 0.16% −0.01
NTRA Natera Inc. Sold out 0.00% −0.01
WST West Pharmaceutical Services Reduce -12.1% 0.03% −0.01
MU Micron Technology Inc. Reduce -19.5% 0.02% −0.01
CDNS Cadence Design SYS Inc. Reduce -0.5% 0.04% −0.01
SCZ iShares MSCI Eafe Small-Cap Reduce -3.1% 0.33% −0.01
DWM Wisdomtree International Equ Reduce -6.2% 0.11% −0.01
VYM Vanguard High DVD Yield ETF Reduce -4.0% 0.17% −0.01
DFAS Dimensional US Small Cap ETF Reduce -1.2% 0.33% −0.01
ABNB Airbnb Inc. Class A Reduce -0.4% 0.03% −0.01
ORLY O'reilly Automotive Inc. Reduce -8.6% 0.09% −0.01
IEMG iShares Core MSCI Emerging Reduce -2.8% 0.17% −0.01
TDG Transdigm Group Inc. Reduce -18.8% 0.04% −0.01
XLE SS Energy Select Sector Reduce -3.5% 0.05% −0.01
DG Dollar General Corp. Sold out 0.00% −0.01
FFIN First Finl Bankshares Inc. Sold out 0.00% −0.01

Portfolio Buys Q2 2024 → Q3 2024

IEFA iShares Core MSCI Eafe ETF Add +6.5% 6.97% +0.29
VTV Vanguard Mrngstr Val ETF-Aui Add +4.0% 9.49% +0.29
AAPL Apple Inc. Add +4.2% 4.65% +0.22
VB Vanguard Most SM-Cap ETF-Usd Add +4.3% 5.94% +0.20
AMZN Amazon.com Inc. Add +33.1% 1.25% +0.18
SPY SS SPDR S&P 500 ETF Trust-US Add +38.4% 0.66% +0.16
BND Vanguard Total Bond Market Add +8.2% 5.09% +0.14
USFR Wisdomtree Floating Rate Tre Add +21.2% 1.40% +0.13
GOOGL Alphabet Inc. Class A Add +63.2% 0.43% +0.11
AVEM Avantis Emerging Markets Eq Add +47.0% 0.38% +0.11
META Meta Platforms Inc. Class A Add +27.6% 0.46% +0.11
JPM JPMorgan Chase & Co. Add +40.9% 0.42% +0.11
QQQ Invesco QQQ Trust Series 1 Add +46.7% 0.39% +0.10
URI United Rentals Inc. Add +36.4% 0.27% +0.10
TMUS T-Mobile US Inc. Add +379.4% 0.09% +0.07
BLK BlackRock Finance Inc. Add +29.6% 0.24% +0.07
SPYD SS SPDR P S&P 500 Hi Div ETF Add +333.3% 0.08% +0.06
IVV iShares Core S&P 500 ETF Add +32.4% 0.24% +0.05
ABBV Abbvie Inc. Add +16.8% 0.23% +0.04
ICE Intercontinental Exchange Inc. Add +284.3% 0.05% +0.03
INTU Intuit Inc. Add +35.8% 0.19% +0.03
PHM Pultegroup Inc. New 0.03% +0.03
V Visa Inc. Class A Add +12.5% 0.35% +0.02
PYLD PIMCO Multisector Bond Actv Add +223.8% 0.03% +0.02
AMD Advanced Micro Devices Add +24.9% 0.15% +0.02
GD General Dynamics Corp. Add +31.4% 0.10% +0.02
LOW Lowe's Cos Inc. Add +5.7% 0.13% +0.02
NUSC Nuveen ESG Small-Cap ETF Add +3.2% 0.83% +0.02
ESGE iShares Inc. iShares ESG Awar Add +4.6% 0.56% +0.02
PANW Palo Alto Networks Inc. Add +32.0% 0.11% +0.02
ABT Abbott Laboratories Add +35.3% 0.07% +0.02
IBM Intl Business Machines Corp. Add +1.2% 0.12% +0.02
SONY Sony Group Corp. - SP ADR Add +148.0% 0.03% +0.02
CAT Caterpillar Inc. Add +21.5% 0.08% +0.02
PRM Perimeter Solutions SA New 0.02% +0.02
IJH iShares Core S&P Midcap ETF Add +39.3% 0.07% +0.02
MDLZ Mondelez International Inc. Class A Add +69.2% 0.04% +0.02
BMY Bristol-Myers Squibb Co. Add +48.4% 0.04% +0.02
OKE Oneok Inc. Add +67.1% 0.04% +0.02
BRK.A Berkshire Hathaway Inc. Class A New 0.02% +0.02
AMG Affiliated Managers Group New 0.02% +0.02
IEF iShares 7-10 Year Treasury B New 0.02% +0.02
ZBRA Zebra Technologies Corp. Class A New 0.02% +0.02
AFL Aflac Inc. Add +1.4% 0.12% +0.02
USMV iShares MSCI USA Min Vol Fac Add +112.9% 0.03% +0.02
GLP Global Partners LP New 0.02% +0.02
IJR iShares Core S&P Small-Cap E Add +1.3% 1.22% +0.02
NEE Nextera Energy Inc. Add +13.4% 0.08% +0.02
NOW ServiceNow Inc. Add +6.5% 0.16% +0.01
VEEV Veeva Systems Inc. Class A Add +7.1% 0.13% +0.01

Options Activity Q2 2024 → Q3 2024

MSFT Microsoft Corp. put Reduce -3.2% 51,700 $22.2M
NVDA Nvidia Corp. put Add +19.4% 135,700 $16.5M
AAPL Apple Inc. put Reduce -27.1% 45,300 $10.6M
TTD Trade Desk Inc./the Class A put Add +111.7% 75,800 $8.3M
AVGO Broadcom Inc. put Add +37.1% 23,300 $4.0M
ASML ASML Holding NV-NY Reg SHS call Add +2200.0% 2,300 $1.9M
TSLA Tesla Inc. put Reduce -1.4% 7,100 $1.9M
TER Teradyne Inc. put New 12,800 $1.7M
AVGO Broadcom Inc. call Add +61.7% 9,700 $1.7M
V Visa Inc. Class A put Sold out 6,200 $1.6Mbefore exit
INTU Intuit Inc. put Sold out 1,800 $1.2Mbefore exit
AMZN Amazon.com Inc. put Reduce -78.2% 5,700 $1.1M
ABNB Airbnb Inc. Class A put Reduce -11.1% 8,000 $1.0M
MAR Marriott International Class A put Sold out 3,900 $943Kbefore exit
GOOG Alphabet Inc. Class C call Add +66.7% 5,000 $836K
IOT Samsara Inc. Class A put Reduce -50.0% 13,100 $630K
JNJ Johnson & Johnson put Sold out 3,200 $468Kbefore exit
ORCL Oracle Corp. put Reduce -69.1% 2,100 $358K
UNH Unitedhealth Group Inc. put Add +20.0% 600 $351K
ORLY O'reilly Automotive Inc. put New 300 $345K
GOOGL Alphabet Inc. Class A put Reduce -9.1% 2,000 $332K
SPY SS SPDR S&P 500 ETF Trust-US call New 500 $287K
PGR Progressive Corp. put Reduce -87.0% 900 $228K
TXN Texas Instruments Inc. put Add +57.1% 1,100 $227K
GOOG Alphabet Inc. Class C put Reduce -51.9% 1,300 $217K
QCOM Qualcomm Inc. call Add +300.0% 1,200 $204K
AAPL Apple Inc. call Add +75.0% 700 $163K
ACN Accenture PLC Class A put Sold out 500 $152Kbefore exit
VRT Vertiv Holdings Co. Class A put Add +8.3% 1,300 $129K
NVDA Nvidia Corp. call Sold out 1,000 $124Kbefore exit
COST Costco Wholesale Corp. call Reduce -75.0% 100 $89K
TSM Taiwan Semiconductor-SP ADR call Add +150.0% 500 $87K
SBUX Starbucks Corp. call Sold out 900 $70Kbefore exit
NFLX Netflix Inc. call Sold out 100 $67Kbefore exit
DIS The Walt Disney Co. call New 500 $48K
TSLA Tesla Inc. call Sold out 200 $40Kbefore exit
INTC Intel Corp. call Add +200.0% 1,500 $35K
JPM JPMorgan Chase & Co. call Sold out 100 $20Kbefore exit
AMD Advanced Micro Devices call New 100 $16K
DELL Dell Technologies -C call Sold out 100 $14Kbefore exit
CMG Chipotle Mexican Grill Inc. call Sold out 200 $13Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q2 2024 → Q3 2024

SSTPW SYSTEM1 Inc.-CW *W EXP 01/27/202 Add +416.3% 77,444 $6K

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,016$8.0BVTV, VUG, AVDE, VB, AAPL
Q1 2026 702$4.8BVTV, VUG, VB, AVDE, AAPL
Q4 2025 701$4.9BVUG, VTV, IEFA, VB, AAPL
Q3 2025 668$4.9BVUG, VTV, IEFA, VB, AAPL
Q2 2025 647$4.6BVUG, VTV, IEFA, VB, MSFT
Q1 2025 627$4.0BVTV, VUG, IEFA, VB, AAPL
Q4 2024 620$4.2BVUG, VTV, IEFA, VB, BND
Q3 2024 635$4.0BVUG, VTV, IEFA, VB, BND
Q2 2024 616$3.7BVUG, VTV, IEFA, VB, BND
Q1 2024 630$3.7BVUG, VTV, IEFA, VB, BND