Mission Wealth Management, LP

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 6, 2025), Mission Wealth Management, LP reported 620 stock positions worth $4.2 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.8% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 9.0%) and iShares Core MSCI Eafe ETF (IEFA, 6.5%). Compared with Q3 2024, it opened 40 new positions, sold out of 55, added to 217 and reduced 313. The biggest buy was Dimensional US Marketwide Va (DFUV, shares +1034%) and the biggest sale Microsoft (MSFT, shares −0%).

Most Recent 13F
Q2 2026
Location
Santa Barbara, CA
CIK
0001645382
Portfolio Value
$4.2B (Q4 2024)
SEC Filing
0001085146-25-000853 ↗ filed Feb 6, 2025

Holdings Value

0$2.0B$4.0B$6.0B$8.0B$10.0B Q1 2024: $3.7B Q1 2024 Q2 2024: $3.7B Q2 2024 Q3 2024: $4.0B Q3 2024 Q4 2024: $4.2B $4.2B Q4 2024 Q1 2025: $4.0B Q1 2025 Q2 2025: $4.6B Q2 2025 Q3 2025: $4.9B Q3 2025 Q4 2025: $4.9B Q4 2025 Q1 2026: $4.8B Q1 2026 Q2 2026: $8.0B Q2 2026

Holdings 620 stocks · $4.2B

VUG Vanguard Mrngstar GR ETF-Sui 9.78% 1,001,026 $410.9M Reduce -0.9%
VTV Vanguard Mrngstr Val ETF-Aui 8.97% 2,226,055 $376.9M Add +1.2%
IEFA iShares Core MSCI Eafe ETF 6.51% 3,894,399 $273.7M Add +7.8%
VB Vanguard Most SM-Cap ETF-Usd 5.99% 1,046,712 $251.5M Add +3.3%
BND Vanguard Total Bond Market 5.27% 3,079,958 $221.5M Add +12.3%
AAPL Apple Inc. 4.98% 834,925 $209.1M Add +3.5%
MSFT Microsoft Corp. 3.78% 376,490 $158.7M Reduce -0.2%
SPIB SS SPDR P Int C Corp. ETF 2.63% 3,375,858 $110.6M Add +8.0%
VTI VG Morningstar TS MKT ETF-US 2.29% 331,581 $96.1M Reduce -1.4%
NVDA Nvidia Corp. 2.22% 693,225 $93.1M Add +8.6%
USFR Wisdomtree Floating Rate Tre 1.64% 1,366,730 $68.8M Add +21.4%
VEA Vanguard Ftse Developed ETF 1.48% 1,303,445 $62.3M Add +1.8%
AMZN Amazon.com Inc. 1.35% 258,959 $56.8M Reduce -4.5%
SUSA iShares ESG Optimized MSCI U 1.34% 461,404 $56.1M Add +0.0%
TSLA Tesla Inc. 1.15% 119,707 $48.3M Reduce -5.1%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 1.15% 410,791 $48.3M Reduce -2.7%
IJR iShares Core S&P Small-Cap E 1.15% 417,635 $48.1M Reduce -1.4%
ITOT iShares Core S&P Total U.S. 1.10% 360,740 $46.4M Reduce -1.7%
IWF iShares Russell 1000 Growth 1.00% 104,118 $41.8M Reduce -2.9%
IWD iShares Russell 1000 Value E 0.82% 185,834 $34.4M Add +2.8%
NUSC Nuveen ESG Small-Cap ETF 0.78% 781,430 $32.7M Reduce -0.0%
GOOG Alphabet Inc. Class C 0.77% 168,792 $32.1M Add +8.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.73% 52,040 $30.5M Add +11.7%
ESGD iShares Trust iShares ESG Aw 0.69% 381,466 $29.0M Add +3.0%
USRT iShares Core US REIT ETF 0.69% 505,944 $29.0M Add +0.7%
DFAI Dimensional International Co. 0.65% 929,983 $27.2M Reduce -4.2%
DFAE Dimensional Emerging Core Eq 0.64% 1,053,641 $26.7M Reduce -10.9%
AVGO Broadcom Inc. 0.59% 107,669 $25.0M Add +19.6%
DFUV Dimensional US Marketwide Va 0.55% 566,094 $23.2M Add +1034.0%
ESGU iShares ESG Aware MSCI USA 0.53% 172,697 $22.2M Reduce -0.6%
IWB iShares Russell 1000 ETF 0.51% 65,972 $21.3M Add +329.5%
GOOGL Alphabet Inc. Class A 0.50% 111,891 $21.2M Add +5.8%
DFAU Dimensional US Core Equity M 0.49% 504,511 $20.4M Add +1.3%
META Meta Platforms Inc. Class A 0.48% 34,152 $20.0M Add +6.2%
ESGE iShares Inc. iShares ESG Awar 0.47% 588,641 $19.7M Reduce -5.4%
JPM JPMorgan Chase & Co. 0.46% 80,213 $19.2M Add +0.2%
AVEM Avantis Emerging Markets Eq 0.43% 306,904 $18.0M Add +29.7%
QQQ Invesco QQQ Trust Series 1 0.42% 34,649 $17.7M Add +8.2%
ISRG Intuitive Surgical Inc. 0.41% 33,271 $17.4M Reduce -0.6%
DFAC Dimensional US Core Equity 2 0.39% 479,164 $16.6M Add +356.5%
VWO Vanguard Ftse Emerging Marke 0.39% 376,097 $16.6M Reduce -5.3%
DFAS Dimensional US Small Cap ETF 0.39% 248,720 $16.2M Add +20.0%
V Visa Inc. Class A 0.38% 50,527 $16.0M Reduce -0.7%
NFLX Netflix Inc. 0.36% 16,963 $15.1M Add +1.2%
APPF Appfolio Inc. Class A 0.36% 60,839 $15.0M Reduce -1.4%
HD Home Depot Inc. 0.33% 35,601 $13.8M Add +2.1%
IVV iShares Core S&P 500 ETF 0.32% 22,818 $13.4M Add +33.4%
COST Costco Wholesale Corp. 0.29% 13,498 $12.4M Reduce -5.1%
SCZ iShares MSCI Eafe Small-Cap 0.29% 201,609 $12.2M Add +1.1%
VIG Vanguard Dividend Apprec ETF 0.28% 59,236 $11.6M Reduce -3.0%
ORCL Oracle Corp. 0.27% 68,197 $11.4M Add +13.5%
LLY Eli Lilly & Co. 0.27% 14,494 $11.2M Add +24.2%
UNH Unitedhealth Group Inc. 0.26% 21,383 $10.8M Add +1.1%
JNJ Johnson & Johnson 0.26% 74,533 $10.8M Reduce -6.9%
BLK BlackRock Inc. 0.24% 9,974 $10.2M Reduce -1.0%
XOM Exxon Mobil Corp. 0.22% 86,278 $9.3M Reduce -1.2%
URI United Rentals Inc. 0.22% 13,084 $9.2M Reduce -3.4%
AMAT Applied Materials Inc. 0.21% 54,452 $8.9M Reduce -22.9%
AFL Aflac Inc. 0.21% 85,069 $8.8M Add +100.2%
VOO Vanguard S&P 500 ETF 0.21% 16,306 $8.8M Add +3.1%
PG The Procter & Gamble Co. 0.21% 51,749 $8.7M Reduce -1.4%
ABBV Abbvie Inc. 0.20% 47,753 $8.5M Add +2.2%
SDY SS SPDR S&P Dividend ETF 0.20% 63,225 $8.4M Reduce -3.5%
JMSI JPM Sus Municipal Income filed as J P MORGAN EXCHANGE TRADED F 0.20% 164,757 $8.2M Add +0.5%
CRM Salesforce Inc. 0.19% 24,031 $8.0M Add +22.8%
TPL Texas Pacific Land Corp. 0.19% 7,258 $8.0M Reduce -1.6%
MA Mastercard Inc. Class A 0.19% 14,799 $7.8M Add +43.1%
SDG Ish MSCI Glob Sust Deve Goal 0.18% 107,849 $7.7M Reduce -8.6%
NULG Nuveen ESG LRG-Cap GRW ETF 0.18% 89,391 $7.7M Reduce -3.3%
VNQ Vanguard Real Estate ETF 0.18% 85,712 $7.6M Reduce -4.0%
INTU Intuit Inc. 0.18% 12,117 $7.6M Reduce -1.3%
SHW The Sherwin-Williams Co. 0.18% 22,353 $7.6M Add +0.6%
NULV Nuveen ESG Large-Cap Val ETF 0.18% 188,720 $7.4M Add +0.7%
VGSR Vert GLB Sust Re ETF filed as MANAGER DIRECTED PORTFOLIOS 0.18% 727,616 $7.4M Reduce -4.8%
SCHF Schwab Intl Equity ETF 0.17% 385,000 $7.1M Reduce -1.8%
NOW ServiceNow Inc. 0.17% 6,579 $7.0M Reduce -7.7%
VSGX Vanguard ESG Intl Stock ETF 0.17% 122,701 $7.0M Reduce -2.0%
IYR iShares US Real Estate ETF 0.16% 73,607 $6.8M Reduce -7.5%
VYM Vanguard High DVD Yield ETF 0.15% 49,783 $6.4M Reduce -7.4%
IEMG iShares Core MSCI Emerging 0.15% 119,589 $6.2M Reduce -0.8%
DFAT Dimensional US Target Value 0.15% 110,432 $6.1M Add +382.7%
CMF iShares California Muni Bond 0.14% 105,260 $6.0M Reduce -4.2%
WFC Wells Fargo & Co. 0.14% 85,679 $6.0M Add +4.7%
SCHC Schwab Intl Small-Cap Equity 0.14% 168,157 $5.8M Reduce -5.2%
CVX Chevron Corp. 0.14% 39,474 $5.7M Add +14.2%
IWV iShares Russell 3000 ETF 0.13% 16,858 $5.6M Reduce -0.1%
PANW Palo Alto Networks Inc. 0.13% 30,012 $5.5M Add +19.9%
VEEV Veeva Systems Inc. Class A 0.13% 25,606 $5.4M Add +0.0%
NUDM Nuveen ESG Intl Devel MRK Eq 0.13% 176,610 $5.3M Add +0.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.12% 117,345 $5.2M Add +2.9%
DFUS Dimensional US Eq MKT ETF 0.12% 80,749 $5.1M Reduce -19.8%
MCD McDonald's Corp. 0.12% 16,679 $4.8M Reduce -1.9%
TXN Texas Instruments Inc. 0.11% 25,481 $4.8M Add +15.6%
SCHX Schwab US Large-Cap ETF 0.11% 205,258 $4.8M Add +0.2%
LOW Lowe's Cos Inc. 0.11% 19,181 $4.7M Add +1.4%
DFIV Dimensional International Va 0.11% 132,502 $4.7M Add +2175.1%
FITB Fifth Third Bancorp 0.11% 109,795 $4.6M Reduce -1.6%
WMT Walmart Inc. 0.11% 50,030 $4.5M Add +2.5%
EFA iShares MSCI Eafe ETF 0.11% 59,303 $4.5M Reduce -0.2%
AKAM Akamai Technologies Inc. 0.10% 44,775 $4.3M Reduce -4.4%

Show all 620 holdings

Options reported separately and not counted above: NVDA puts ($20.3M), MSFT puts ($20.3M), AAPL puts ($10.4M), TTD puts ($8.9M), AVGO puts ($4.8M), TSLA puts ($4.2M), NOW puts ($2.5M), AMZN puts ($1.6M), TER puts ($1.6M), CRM puts ($1.3M), JNJ puts ($1.3M), ACN puts ($1.3M), and 26 more.

Other holdings (1): bonds, preferreds, convertibles and warrants · $1K (not counted above)
SecurityClassShares / PrincipalValueChange
SSTPW SYSTEM1 Inc.-CW *W EXP 01/27/202 77,444$1KNo change

Total filed on the 13F, all lines: $4.2B.

Portfolio Sells Q3 2024 → Q4 2024

MSFT Microsoft Corp. Reduce -0.2% 3.78% −0.24
DFAE Dimensional Emerging Core Eq Reduce -10.9% 0.64% −0.17
AMAT Applied Materials Inc. Reduce -22.9% 0.21% −0.14
DFAI Dimensional International Co. Reduce -4.2% 0.65% −0.12
RC Ready Capital Corp. Reduce -91.6% 0.01% −0.11
ESGE iShares Inc. iShares ESG Awar Reduce -5.4% 0.47% −0.09
IJR iShares Core S&P Small-Cap E Reduce -1.4% 1.15% −0.08
VWO Vanguard Ftse Emerging Marke Reduce -5.3% 0.39% −0.08
LRCX Lam Research Corp. Reduce -35.5% 0.09% −0.07
VTI VG Morningstar TS MKT ETF-US Reduce -1.4% 2.29% −0.07
JNJ Johnson & Johnson Reduce -6.9% 0.26% −0.06
SDG Ish MSCI Glob Sust Deve Goal Reduce -8.6% 0.18% −0.06
AMD Advanced Micro Devices Reduce -12.3% 0.10% −0.06
REGN Regeneron Pharmaceuticals Reduce -77.2% 0.01% −0.05
URI United Rentals Inc. Reduce -3.4% 0.22% −0.05
NUSC Nuveen ESG Small-Cap ETF Reduce -0.0% 0.78% −0.05
TMUS T-Mobile US Inc. Reduce -51.4% 0.05% −0.05
PGR Progressive Corp. Reduce -43.5% 0.04% −0.04
IBM Intl Business Machines Corp. Reduce -28.3% 0.08% −0.04
IYR iShares US Real Estate ETF Reduce -7.5% 0.16% −0.04
ITOT iShares Core S&P Total U.S. Reduce -1.7% 1.10% −0.04
TDG Transdigm Group Inc. Reduce -85.6% 0.01% −0.04
VGSR Vert GLB Sust Re ETF Reduce -4.8% 0.18% −0.03
CME Cme Group Inc. Reduce -60.1% 0.02% −0.03
AMGN Amgen Inc. Reduce -15.3% 0.06% −0.03
VNQ Vanguard Real Estate ETF Reduce -4.0% 0.18% −0.03
CATY Cathay General Bancorp Sold out 0.00% −0.03
DFUS Dimensional US Eq MKT ETF Reduce -19.8% 0.12% −0.03
XOM Exxon Mobil Corp. Reduce -1.2% 0.22% −0.03
SCHC Schwab Intl Small-Cap Equity Reduce -5.2% 0.14% −0.03
SDY SS SPDR S&P Dividend ETF Reduce -3.5% 0.20% −0.03
SCHF Schwab Intl Equity ETF Reduce -1.8% 0.17% −0.03
DWM Wisdomtree International Equ Reduce -16.6% 0.08% −0.03
NVO Novo-Nordisk A/S-Spons ADR Reduce -5.0% 0.05% −0.03
DHR Danaher Corp. Reduce -7.9% 0.07% −0.03
PHM Pultegroup Inc. Sold out 0.00% −0.03
VSGX Vanguard ESG Intl Stock ETF Reduce -2.0% 0.17% −0.02
PEP Pepsico Inc. Reduce -11.9% 0.07% −0.02
VIG Vanguard Dividend Apprec ETF Reduce -3.0% 0.28% −0.02
IEMG iShares Core MSCI Emerging Reduce -0.8% 0.15% −0.02
ADBE Adobe Inc. Reduce -4.7% 0.08% −0.02
AY Atlantica Sustainable Infras Sold out 0.00% −0.02
ITW Illinois Tool Works Reduce -56.6% 0.01% −0.02
SCHA Schwab US Small-Cap ETF Reduce -15.7% 0.09% −0.02
VYM Vanguard High DVD Yield ETF Reduce -7.4% 0.15% −0.02
PG The Procter & Gamble Co. Reduce -1.4% 0.21% −0.02
VRTX Vertex Pharmaceuticals Inc. Reduce -8.7% 0.06% −0.02
PRM Perimeter Solutions SA Sold out 0.00% −0.02
MRVL Marvell Technology Inc. Reduce -75.0% 0.01% −0.02
TMO Thermo Fisher Scientific Inc. Reduce -6.7% 0.05% −0.02

Portfolio Buys Q3 2024 → Q4 2024

DFUV Dimensional US Marketwide Va Add +1034.0% 0.55% +0.50
IWB iShares Russell 1000 ETF Add +329.5% 0.51% +0.39
AAPL Apple Inc. Add +3.5% 4.98% +0.33
DFAC Dimensional US Core Equity 2 Add +356.5% 0.39% +0.31
NVDA Nvidia Corp. Add +8.6% 2.22% +0.30
USFR Wisdomtree Floating Rate Tre Add +21.4% 1.64% +0.24
AVGO Broadcom Inc. Add +19.6% 0.59% +0.21
BND Vanguard Total Bond Market Add +12.3% 5.27% +0.18
GOOG Alphabet Inc. Class C Add +8.4% 0.77% +0.12
DFAT Dimensional US Target Value Add +382.7% 0.15% +0.11
DFIV Dimensional International Va Add +2175.1% 0.11% +0.11
AFL Aflac Inc. Add +100.2% 0.21% +0.09
RKLB Rocket Lab USA Inc. New 0.09% +0.09
ACWX iShares MSCI Acwi Ex US ETF New 0.08% +0.08
IVV iShares Core S&P 500 ETF Add +33.4% 0.32% +0.08
GOOGL Alphabet Inc. Class A Add +5.8% 0.50% +0.07
IXUS iShares Core Intl Stock ETF New 0.07% +0.07
NFLX Netflix Inc. Add +1.2% 0.36% +0.07
SPY SS SPDR S&P 500 ETF Trust-US Add +11.7% 0.73% +0.06
MA Mastercard Inc. Class A Add +43.1% 0.19% +0.06
CRM Salesforce Inc. Add +22.8% 0.19% +0.06
IONQ Ionq Inc. New 0.06% +0.06
DFAS Dimensional US Small Cap ETF Add +20.0% 0.39% +0.05
AVEM Avantis Emerging Markets Eq Add +29.7% 0.43% +0.05
QUBT Quantum Computing Inc. New 0.05% +0.05
VB Vanguard Most SM-Cap ETF-Usd Add +3.3% 5.99% +0.04
JPM JPMorgan Chase & Co. Add +0.2% 0.46% +0.04
WM Waste Management Inc. Add +811.1% 0.04% +0.04
QQQ Invesco QQQ Trust Series 1 Add +8.2% 0.42% +0.04
CLS Celestica Inc. New 0.04% +0.04
ACN Accenture PLC Class A Add +60.4% 0.09% +0.03
DFCF Dimensional Core Fixed Inc. New 0.03% +0.03
WFC Wells Fargo & Co. Add +4.7% 0.14% +0.03
SPIB SS SPDR P Int C Corp. ETF Add +8.0% 2.63% +0.03
FBTC Fidelity Wise Origin Bitcoin Add +120.6% 0.04% +0.02
RGTI Rigetti Computing Inc. New 0.02% +0.02
PANW Palo Alto Networks Inc. Add +19.9% 0.13% +0.02
PYLD PIMCO Multisector Bond Actv Add +79.5% 0.06% +0.02
VXUS Vanguard Total Intl Stock Add +78.3% 0.06% +0.02
META Meta Platforms Inc. Class A Add +6.2% 0.48% +0.02
CRWD CrowdStrike Holdings Inc. Class A Add +7.3% 0.10% +0.02
GWX State Street SPDR S&P Intern Add +76.4% 0.06% +0.02
TROW T Rowe Price Group Inc. New 0.02% +0.02
HSY The Hershey Co. New 0.02% +0.02
ORCL Oracle Corp. Add +13.5% 0.27% +0.02
KR Kroger Co. New 0.01% +0.01
DISV Dimensional International SM New 0.01% +0.01
MCK McKesson Corp. Add +49.5% 0.03% +0.01
DFGR Dim Global Real Estate ETF New 0.01% +0.01
VGT Vanguard Info Tech ETF Add +16.6% 0.08% +0.01

Options Activity Q3 2024 → Q4 2024

NVDA Nvidia Corp. put Add +11.6% 151,500 $20.3M
MSFT Microsoft Corp. put Reduce -6.8% 48,200 $20.3M
AAPL Apple Inc. put Reduce -8.4% 41,500 $10.4M
AVGO Broadcom Inc. put Reduce -10.3% 20,900 $4.8M
TSLA Tesla Inc. put Add +45.1% 10,300 $4.2M
ASML ASML Holding NV-NY Reg SHS call Sold out 2,300 $1.9Mbefore exit
AVGO Broadcom Inc. call Sold out 9,700 $1.7Mbefore exit
AMZN Amazon.com Inc. put Add +28.1% 7,300 $1.6M
TER Teradyne Inc. put Reduce -3.1% 12,400 $1.6M
CRM Salesforce Inc. put New 4,000 $1.3M
JNJ Johnson & Johnson put New 8,800 $1.3M
ACN Accenture PLC Class A put New 3,600 $1.3M
ABNB Airbnb Inc. Class A put Add +12.5% 9,000 $1.2M
MAR Marriott International Class A put New 3,900 $1.1M
IOT Samsara Inc. Class A put Add +82.4% 23,900 $1.0M
META Meta Platforms Inc. Class A put Reduce -11.1% 1,600 $937K
GOOG Alphabet Inc. Class C call Sold out 5,000 $836Kbefore exit
LLY Eli Lilly & Co. put New 1,000 $772K
HD Home Depot Inc. put Reduce -5.3% 1,800 $700K
LRCX Lam Research Corp. put Reduce -93.2% 5,000 $361K
UNH Unitedhealth Group Inc. put Sold out 600 $351Kbefore exit
GOOGL Alphabet Inc. Class A put Reduce -25.0% 1,500 $284K
NFLX Netflix Inc. put Sold out 400 $284Kbefore exit
QCOM Qualcomm Inc. call Sold out 1,200 $204Kbefore exit
AAPL Apple Inc. call Sold out 700 $163Kbefore exit
TXN Texas Instruments Inc. put Reduce -36.4% 700 $131K
VRT Vertiv Holdings Co. Class A put Sold out 1,300 $129Kbefore exit
MSFT Microsoft Corp. call Reduce -25.0% 300 $126K
COST Costco Wholesale Corp. call Sold out 100 $89Kbefore exit
TSM Taiwan Semiconductor-SP ADR call Sold out 500 $87Kbefore exit
SOUN Soundhound AI Inc. Class A call Sold out 14,800 $69Kbefore exit
META Meta Platforms Inc. Class A call Sold out 100 $57Kbefore exit
DIS The Walt Disney Co. call Sold out 500 $48Kbefore exit
ADBE Adobe Inc. call New 100 $44K
TSM Taiwan Semiconductor-SP ADR put New 200 $39K
INTC Intel Corp. call Sold out 1,500 $35Kbefore exit
MDLZ Mondelez International Inc. Class A call New 500 $30K
ARM Arm Holdings PLC-ADR call Sold out 200 $29Kbefore exit
AMZN Amazon.com Inc. call Sold out 100 $19Kbefore exit
AMD Advanced Micro Devices call Sold out 100 $16Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,016$8.0BVTV, VUG, AVDE, VB, AAPL
Q1 2026 702$4.8BVTV, VUG, VB, AVDE, AAPL
Q4 2025 701$4.9BVUG, VTV, IEFA, VB, AAPL
Q3 2025 668$4.9BVUG, VTV, IEFA, VB, AAPL
Q2 2025 647$4.6BVUG, VTV, IEFA, VB, MSFT
Q1 2025 627$4.0BVTV, VUG, IEFA, VB, AAPL
Q4 2024 620$4.2BVUG, VTV, IEFA, VB, BND
Q3 2024 635$4.0BVUG, VTV, IEFA, VB, BND
Q2 2024 616$3.7BVUG, VTV, IEFA, VB, BND
Q1 2024 630$3.7BVUG, VTV, IEFA, VB, BND