Nicholas Company, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 8, 2025), Nicholas Company, Inc. reported 213 stock positions worth $5.8 billion. Its top holding was Microsoft (MSFT) at 3.2% of the portfolio, followed by Alphabet Class C (GOOG, 2.9%) and Amazon.com (AMZN, 2.8%). Compared with Q4 2024, it opened 8 new positions, sold out of 9, added to 69 and reduced 73. The biggest buy was Coca-Cola (KO, shares +485%) and the biggest sale an exit from Honeywell International (HON).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0000903949
- Portfolio Value
- $5.8B (Q1 2025)
- SEC Filing
- 0000903949-25-000003 ↗ filed May 8, 2025
Holdings Value
Holdings 213 stocks · $5.8B
| MSFT Microsoft Corp. | 3.23% | 496,759 | $186.5M | Reduce -0.3% |
| GOOG Alphabet Inc. Class C | 2.94% | 1,088,470 | $170.1M | Reduce -2.9% |
| AMZN Amazon.com Inc. | 2.81% | 854,379 | $162.6M | Add +2.5% |
| AAPL Apple Inc. | 2.26% | 586,415 | $130.3M | Reduce 0.0% |
| NVDA Nvidia Corp. | 2.00% | 1,063,325 | $115.2M | Add +44.8% |
| FISV Fiserv Inc. | 1.85% | 483,549 | $106.8M | Reduce -2.1% |
| ORLY O'reilly Automotive Inc. | 1.78% | 71,913 | $103.0M | Reduce -27.1% |
| MA Mastercard Inc. Class A | 1.64% | 172,275 | $94.4M | No change |
| V Visa Inc. Class A | 1.62% | 266,210 | $93.3M | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.58% | 749,235 | $91.3M | No change |
| HD Home Depot Inc. | 1.52% | 239,683 | $87.8M | Add +0.0% |
| AZN Astrazeneca PLC-Spons ADR | 1.48% | 1,161,009 | $85.3M | No change |
| SPGI S&P Global Inc. | 1.46% | 165,515 | $84.1M | Add +0.0% |
| COST Costco Wholesale Corp. | 1.45% | 88,276 | $83.5M | Reduce -16.3% |
| AON Aon PLC Class A | 1.37% | 197,787 | $78.9M | Reduce -13.4% |
| UNH Unitedhealth Group Inc. | 1.32% | 145,166 | $76.0M | Add +1.8% |
| FAST Fastenal Co. | 1.29% | 963,445 | $74.7M | Reduce -16.7% |
| CRM Salesforce Inc. | 1.26% | 271,485 | $72.9M | Reduce -4.6% |
| WCN Waste Connections Inc. | 1.23% | 363,837 | $71.0M | Add +0.0% |
| SHW The Sherwin-Williams Co. | 1.23% | 203,165 | $70.9M | Reduce 0.0% |
| SNY Sanofi-ADR | 1.22% | 1,270,055 | $70.4M | Add +0.0% |
| LLY Eli Lilly & Co. | 1.20% | 84,074 | $69.4M | Add +15.8% |
| CMG Chipotle Mexican Grill Inc. | 1.19% | 1,370,940 | $68.8M | No change |
| ICE Intercontinental Exchange Inc. | 1.19% | 396,780 | $68.4M | Reduce -0.0% |
| NOW ServiceNow Inc. | 1.18% | 85,525 | $68.1M | Reduce -4.5% |
| TMO Thermo Fisher Scientific Inc. | 1.16% | 134,978 | $67.2M | No change |
| ACN Accenture PLC Class A | 1.16% | 214,049 | $66.8M | Add +10.3% |
| ADBE Adobe Inc. | 1.15% | 172,881 | $66.3M | Add +3.0% |
| WDAY Workday Inc. Class A | 1.14% | 281,965 | $65.8M | No change |
| FTV Fortive Corp. | 1.13% | 894,555 | $65.5M | No change |
| VMC Vulcan Materials Co. | 1.11% | 276,000 | $64.4M | Reduce -0.0% |
| JPM JPMorgan Chase & Co. | 1.10% | 258,480 | $63.4M | Reduce -2.3% |
| BSX Boston Scientific Corp. | 1.10% | 627,158 | $63.3M | Reduce -11.9% |
| KVUE Kenvue Inc. | 1.09% | 2,623,887 | $62.9M | No change |
| SYK Stryker Corp. | 1.06% | 164,677 | $61.3M | Add +0.0% |
| MRK Merck & Co. Inc. | 1.02% | 659,192 | $59.2M | Reduce -0.6% |
| AMD Advanced Micro Devices | 1.01% | 567,070 | $58.3M | Add +37.8% |
| ALC Alcon Inc. filed as ALCON AG | 1.00% | 607,730 | $57.7M | No change |
| MCD McDonald's Corp. | 0.97% | 178,850 | $55.9M | No change |
| CTAS Cintas Corp. | 0.96% | 270,561 | $55.6M | No change |
| SBUX Starbucks Corp. | 0.95% | 557,060 | $54.6M | No change |
| CPRT Copart Inc. | 0.92% | 934,622 | $52.9M | No change |
| KO The Coca-Cola Co. | 0.91% | 737,045 | $52.8M | Add +484.6% |
| TXN Texas Instruments Inc. | 0.90% | 289,429 | $52.0M | Reduce -13.4% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.85% | 900,509 | $49.3M | Add +25.9% |
| PANW Palo Alto Networks Inc. | 0.84% | 284,852 | $48.6M | Reduce -12.9% |
| MDB Mongodb Inc. | 0.84% | 275,859 | $48.4M | Add +36.2% |
| SNOW Snowflake Inc. | 0.83% | 329,879 | $48.2M | Add +12.3% |
| ROP Roper Technologies Inc. | 0.82% | 80,375 | $47.4M | Add +0.0% |
| SNPS Synopsys Inc. | 0.79% | 106,392 | $45.6M | Add +9.2% |
| TEAM Atlassian Corp. Class A | 0.76% | 207,154 | $44.0M | Add +7.1% |
| MDLZ Mondelez International Inc. Class A | 0.75% | 636,151 | $43.2M | Add +3.3% |
| ITW Illinois Tool Works | 0.74% | 171,720 | $42.6M | No change |
| CDNS Cadence Design SYS Inc. | 0.71% | 161,290 | $41.0M | Add +1.5% |
| CYBR Cyberark Software Ltd./Israel | 0.66% | 112,015 | $37.9M | Reduce -13.4% |
| ZS Zscaler Inc. | 0.64% | 186,972 | $37.1M | New |
| NFLX Netflix Inc. | 0.61% | 37,590 | $35.1M | New |
| KLAC KLA Corp. | 0.60% | 51,135 | $34.8M | No change |
| LRCX Lam Research Corp. | 0.56% | 442,540 | $32.2M | Reduce 0.0% |
| PCTY Paylocity Holding Corp. | 0.47% | 143,598 | $26.9M | Add +0.0% |
| GMED Globus Medical Inc. Class A | 0.46% | 360,011 | $26.4M | Add +0.0% |
| RBA RB Global Inc. | 0.45% | 259,748 | $26.1M | Reduce -17.0% |
| AOS Smith (a.o.) Corp. | 0.44% | 390,918 | $25.6M | Add +9.8% |
| BJ Bj's Wholesale Club Holdings filed as BJS WHSL CLUB HLDGS INC | 0.43% | 217,739 | $24.8M | Reduce -21.3% |
| CPAY Corpay Inc. | 0.43% | 70,990 | $24.8M | Add +0.1% |
| VRSK Verisk Analytics Inc. | 0.41% | 79,595 | $23.7M | Reduce -4.8% |
| TDY Teledyne Technologies Inc. | 0.39% | 45,659 | $22.7M | No change |
| RJF Raymond James Financial Inc. | 0.39% | 161,615 | $22.4M | Reduce -4.1% |
| TRU Transunion | 0.37% | 255,178 | $21.2M | Reduce -0.1% |
| CBRE CBRE Group Inc. Class A | 0.36% | 160,090 | $20.9M | No change |
| DT Dynatrace Inc. | 0.36% | 443,683 | $20.9M | No change |
| ATR Aptargroup Inc. | 0.36% | 139,830 | $20.7M | Add +0.0% |
| LSCC Lattice Semiconductor Corp. | 0.35% | 386,988 | $20.3M | Add +0.1% |
| BR Broadridge Financial Solutio | 0.34% | 81,554 | $19.8M | Reduce -10.2% |
| AME Ametek Inc. | 0.34% | 114,438 | $19.7M | Reduce -0.1% |
| MCHP Microchip Technology Inc. | 0.33% | 390,102 | $18.9M | Reduce -0.0% |
| PTC PTC Inc. | 0.32% | 120,445 | $18.7M | No change |
| OKTA Okta Inc. | 0.31% | 172,473 | $18.1M | Reduce -5.2% |
| IT Gartner Inc. | 0.31% | 43,083 | $18.1M | Reduce -13.1% |
| ESTC Elastic NV | 0.31% | 201,971 | $18.0M | Reduce -11.3% |
| MTD Mettler-Toledo International | 0.31% | 15,144 | $17.9M | Reduce -0.0% |
| SCI Service Corp. International | 0.31% | 221,660 | $17.8M | Reduce -7.8% |
| LHX L3HARRIS Technologies Inc. | 0.30% | 83,905 | $17.6M | Reduce -8.2% |
| RMD Resmed Inc. | 0.30% | 78,380 | $17.5M | No change |
| CSGP Costar Group Inc. | 0.29% | 214,399 | $17.0M | Reduce -0.0% |
| MORN Morningstar Inc. | 0.29% | 56,585 | $17.0M | Reduce -0.1% |
| STE Steris PLC | 0.29% | 73,685 | $16.7M | Reduce -12.5% |
| VEEV Veeva Systems Inc. Class A | 0.28% | 70,270 | $16.3M | No change |
| RSG Republic Services Inc. | 0.28% | 66,452 | $16.1M | Reduce -19.6% |
| CDW CDW Corp. | 0.28% | 99,395 | $15.9M | No change |
| WAB Wabtec Corp. | 0.27% | 87,423 | $15.9M | Reduce -0.1% |
| NDSN Nordson Corp. | 0.27% | 78,460 | $15.8M | No change |
| ODFL Old Dominion Freight Line | 0.27% | 95,565 | $15.8M | No change |
| IEX Idex Corp. | 0.27% | 86,753 | $15.7M | No change |
| DPZ Domino's Pizza Inc. | 0.26% | 33,280 | $15.3M | No change |
| STVN Stevanato Group SPA | 0.26% | 745,629 | $15.2M | Add +0.0% |
| TECH Bio-Techne Corp. | 0.26% | 258,674 | $15.2M | No change |
| FOUR SHIFT4 Payments Inc. Class A | 0.25% | 179,084 | $14.6M | Add +55.8% |
| COO The Cooper Cos Inc. | 0.25% | 170,940 | $14.4M | No change |
| WING Wingstop Inc. | 0.25% | 62,856 | $14.2M | Add +69.0% |
Portfolio Sells Q4 2024 → Q1 2025
| HON Honeywell International Inc. | Sold out | 0.00% | −0.87 |
| EPD Enterprise Products Partners | Reduce -93.5% | 0.07% | −0.86 |
| SWKS Skyworks Solutions Inc. | Reduce -78.7% | 0.16% | −0.81 |
| STZ Constellation Brands Inc. Class A | Reduce -80.2% | 0.15% | −0.72 |
| LH Labcorp Holdings Inc. | Sold out | 0.00% | −0.69 |
| GOOG Alphabet Inc. Class C | Reduce -2.9% | 2.94% | −0.51 |
| NOW ServiceNow Inc. | Reduce -4.5% | 1.18% | −0.36 |
| CRM Salesforce Inc. | Reduce -4.6% | 1.26% | −0.28 |
| MSFT Microsoft Corp. | Reduce -0.3% | 3.23% | −0.17 |
| ALTR Altair Engineering Inc. Class A | Sold out | 0.00% | −0.15 |
| AAPL Apple Inc. | Reduce 0.0% | 2.26% | −0.12 |
| PANW Palo Alto Networks Inc. | Reduce -12.9% | 0.84% | −0.12 |
| COST Costco Wholesale Corp. | Reduce -16.3% | 1.45% | −0.12 |
| TXN Texas Instruments Inc. | Reduce -13.4% | 0.90% | −0.11 |
| ORLY O'reilly Automotive Inc. | Reduce -27.1% | 1.78% | −0.11 |
| LW Lamb Weston Holdings Inc. | Reduce -51.0% | 0.08% | −0.11 |
| RTO Rentokil Initial PLC-SP ADR | Sold out | 0.00% | −0.10 |
| SYY Sysco Corp. | Sold out | 0.00% | −0.10 |
| AVY Avery Dennison Corp. | Sold out | 0.00% | −0.10 |
| IT Gartner Inc. | Reduce -13.1% | 0.31% | −0.08 |
| CME Cme Group Inc. | Sold out | 0.00% | −0.06 |
| JKHY Jack Henry & Associates Inc. | Reduce -32.2% | 0.17% | −0.06 |
| ESTC Elastic NV | Reduce -11.3% | 0.31% | −0.05 |
| AVGO Broadcom Inc. | Reduce -3.7% | 0.15% | −0.05 |
| FAST Fastenal Co. | Reduce -16.7% | 1.29% | −0.05 |
| WEN The Wendy's Co. | Sold out | 0.00% | −0.05 |
| ETN Eaton Corp. PLC | Reduce -58.7% | 0.03% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -0.6% | 1.02% | −0.04 |
| CYBR Cyberark Software Ltd./Israel | Reduce -13.4% | 0.66% | −0.04 |
| STAA Staar Surgical Co. | Sold out | 0.00% | −0.04 |
| IQV Iqvia Holdings Inc. | Reduce -10.2% | 0.23% | −0.04 |
| MCHP Microchip Technology Inc. | Reduce -0.0% | 0.33% | −0.04 |
| RJF Raymond James Financial Inc. | Reduce -4.1% | 0.39% | −0.04 |
| VMC Vulcan Materials Co. | Reduce -0.0% | 1.11% | −0.04 |
| WK Workiva Inc. | Reduce -0.0% | 0.10% | −0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -21.6% | 0.18% | −0.03 |
| FIX Comfort Systems USA Inc. | Reduce -13.7% | 0.07% | −0.03 |
| PM Philip Morris International | Reduce -50.3% | 0.05% | −0.02 |
| LII Lennox International Inc. | Reduce -17.5% | 0.08% | −0.02 |
| TRU Transunion | Reduce -0.1% | 0.37% | −0.02 |
| MORN Morningstar Inc. | Reduce -0.1% | 0.29% | −0.01 |
| LZB La-Z-Boy Inc. | Reduce -5.2% | 0.14% | −0.01 |
| WSM Williams-Sonoma Inc. | Reduce -0.2% | 0.14% | −0.01 |
| EQIX Equinix Inc. | Reduce -0.1% | 0.15% | −0.01 |
| LHX L3HARRIS Technologies Inc. | Reduce -8.2% | 0.30% | −0.01 |
| RBA RB Global Inc. | Reduce -17.0% | 0.45% | −0.01 |
| APD Air Products & Chemicals Inc. | Reduce -10.5% | 0.12% | −0.00 |
| BECN Beacon Roofing Supply Inc. | Reduce -25.2% | 0.11% | −0.00 |
| SCI Service Corp. International | Reduce -7.8% | 0.31% | −0.00 |
| INTA Intapp Inc. | Reduce -0.1% | 0.07% | −0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| KO The Coca-Cola Co. | Add +484.6% | 0.91% | +0.79 |
| ZS Zscaler Inc. | New | 0.64% | +0.64 |
| NFLX Netflix Inc. | New | 0.61% | +0.61 |
| NVDA Nvidia Corp. | Add +44.8% | 2.00% | +0.40 |
| LLY Eli Lilly & Co. | Add +15.8% | 1.20% | +0.29 |
| SNY Sanofi-ADR | Add +0.0% | 1.22% | +0.23 |
| WCN Waste Connections Inc. | Add +0.0% | 1.23% | +0.22 |
| AMD Advanced Micro Devices | Add +37.8% | 1.01% | +0.20 |
| MNDY Monday.com Ltd. | New | 0.19% | +0.19 |
| MDLZ Mondelez International Inc. Class A | Add +3.3% | 0.75% | +0.15 |
| UNH Unitedhealth Group Inc. | Add +1.8% | 1.32% | +0.15 |
| ROP Roper Technologies Inc. | Add +0.0% | 0.82% | +0.14 |
| SPGI S&P Global Inc. | Add +0.0% | 1.46% | +0.12 |
| SYK Stryker Corp. | Add +0.0% | 1.06% | +0.10 |
| SNOW Snowflake Inc. | Add +12.3% | 0.83% | +0.10 |
| WSO Watsco Inc. | New | 0.10% | +0.10 |
| BAH Booz Allen Hamilton Holdings | New | 0.10% | +0.10 |
| TSCO Tractor Supply Company | New | 0.09% | +0.09 |
| ROK Rockwell Automation Inc. | New | 0.08% | +0.08 |
| SITE Siteone Landscape Supply Inc. | New | 0.08% | +0.08 |
| MDB Mongodb Inc. | Add +36.2% | 0.84% | +0.07 |
| WING Wingstop Inc. | Add +69.0% | 0.25% | +0.07 |
| FOUR SHIFT4 Payments Inc. Class A | Add +55.8% | 0.25% | +0.06 |
| OPCH Option Care Health Inc. | Add +0.1% | 0.15% | +0.06 |
| ACN Accenture PLC Class A | Add +10.3% | 1.16% | +0.05 |
| AOS Smith (a.o.) Corp. | Add +9.8% | 0.44% | +0.05 |
| ABBV Abbvie Inc. | Add +8.8% | 0.16% | +0.04 |
| WNS WNS Holdings Ltd. | Add +0.0% | 0.15% | +0.04 |
| PHR Phreesia Inc. | Add +87.7% | 0.08% | +0.04 |
| CPAY Corpay Inc. | Add +0.1% | 0.43% | +0.04 |
| PBH Prestige Consumer Healthcare | Add +0.0% | 0.23% | +0.03 |
| BWIN Baldwin Insurance Group Inc./ | Add +0.1% | 0.14% | +0.03 |
| SNPS Synopsys Inc. | Add +9.2% | 0.79% | +0.02 |
| USB US Bancorp | Add +25.7% | 0.14% | +0.02 |
| COP Conocophillips | Add +7.1% | 0.13% | +0.02 |
| EHC Encompass Health Corp. | Add +0.1% | 0.15% | +0.02 |
| SLP Simulations Plus Inc. | Add +43.1% | 0.07% | +0.02 |
| CMCSA Comcast Corp. Class A | Add +11.2% | 0.13% | +0.02 |
| OLLI Ollie's Bargain Outlet Holdi | Add +0.0% | 0.15% | +0.02 |
| EVTC Evertec Inc. | Add +0.1% | 0.14% | +0.02 |
| WMB Williams Cos Inc. | Add +61.1% | 0.03% | +0.02 |
| HD Home Depot Inc. | Add +0.0% | 1.52% | +0.01 |
| AMED Amedisys Inc. | Add +0.1% | 0.12% | +0.01 |
| BLK BlackRock Inc. | Add +6.2% | 0.14% | +0.01 |
| DCI Donaldson Co. Inc. | Add +0.0% | 0.08% | +0.01 |
| ATR Aptargroup Inc. | Add +0.0% | 0.36% | +0.00 |
| CSV Carriage Services Inc. | Add +0.1% | 0.09% | +0.00 |
| TENB Tenable Holdings Inc. | Add +8.4% | 0.10% | +0.00 |
| NOVT Novanta Inc. | Add +14.6% | 0.09% | +0.00 |
| PCTY Paylocity Holding Corp. | Add +0.0% | 0.47% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 195 | $5.5B | GOOG, NVDA, AMZN, AAPL, MSFT |
| Q1 2026 | 203 | $5.1B | GOOG, NVDA, AMZN, AAPL, MSFT |
| Q4 2025 | 205 | $5.7B | GOOG, NVDA, MSFT, AMZN, AAPL |
| Q3 2025 | 215 | $5.9B | MSFT, GOOG, NVDA, AMZN, AAPL |
| Q2 2025 | 216 | $6.0B | MSFT, GOOG, AMZN, NVDA, AAPL |
| Q1 2025 | 213 | $5.8B | MSFT, GOOG, AMZN, AAPL, NVDA |
| Q4 2024 | 214 | $6.2B | GOOG, MSFT, AMZN, AAPL, ORLY |
| Q3 2024 | 216 | $6.1B | MSFT, GOOG, AMZN, AAPL, ORLY |
| Q2 2024 | 216 | $6.0B | MSFT, GOOG, AMZN, AAPL, ORLY |
| Q1 2024 | 218 | $6.1B | MSFT, GOOG, AMZN, ORLY, DXCM |