Nicholas Hoffman & Company, LLC.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed June 23, 2025), Nicholas Hoffman & Company, LLC. reported 288 stock positions worth $2.5 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 20.5% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 16.1%) and Vngrd Mrngstr MD-Cap ETF-Usd (VO, 7.9%). Compared with Q3 2024, it opened 13 new positions, sold out of 16, added to 101 and reduced 126. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +9%) and the biggest sale Microsoft (MSFT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ATLANTA, GA
- CIK
- 0001678953
- Portfolio Value
- $2.5B (Q4 2024)
- SEC Filing
- 0001398344-25-012057 ↗ filed Jun 23, 2025
Holdings Value
Holdings 288 stocks · $2.5B
| VOO Vanguard S&P 500 ETF | 20.45% | 948,720 | $511.2M | Add +8.6% |
| VEA Vanguard Ftse Developed ETF | 16.05% | 8,389,147 | $401.2M | Add +13.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 7.88% | 746,133 | $197.1M | Add +11.6% |
| VWO Vanguard Ftse Emerging Marke | 7.48% | 4,247,675 | $187.1M | Add +17.5% |
| VIG Vanguard Dividend Apprec ETF | 6.30% | 804,288 | $157.5M | Add +6.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 5.21% | 287,292 | $130.2M | Add +10.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.61% | 479,340 | $115.2M | Add +9.8% |
| QQQ Invesco QQQ Trust Series 1 | 3.35% | 163,659 | $83.7M | Add +0.4% |
| MSFT Microsoft Corp. | 2.63% | 156,129 | $65.8M | Reduce -0.5% |
| VTI VG Morningstar TS MKT ETF-US | 2.38% | 205,151 | $59.5M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.97% | 83,998 | $49.2M | Reduce -0.3% |
| AVGO Broadcom Inc. | 1.93% | 207,686 | $48.1M | Add +0.0% |
| VEU Vanguard Ftse All-World Ex-U | 1.82% | 791,210 | $45.4M | Add +0.6% |
| AAPL Apple Inc. | 1.16% | 115,384 | $28.9M | Reduce -2.0% |
| ACN Accenture PLC Class A | 0.73% | 52,036 | $18.3M | Add +0.9% |
| CADE Cadence Bank | 0.57% | 411,064 | $14.2M | Reduce -1.1% |
| KO The Coca-Cola Co. | 0.48% | 191,608 | $11.9M | Reduce -4.0% |
| MINT PIMCO Enhanced Short Maturit | 0.41% | 102,257 | $10.3M | Reduce -0.5% |
| FNDX Schwab Fndmntl US LRG Co. ETF | 0.39% | 411,384 | $9.7M | Add +4.8% |
| SCHF Schwab Intl Equity ETF | 0.37% | 495,879 | $9.2M | Add +2.0% |
| SCHC Schwab Intl Small-Cap Equity | 0.36% | 262,856 | $9.0M | Add +9.7% |
| VXUS Vanguard Total Intl Stock | 0.31% | 133,544 | $7.9M | Add +0.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.30% | 37,904 | $7.5M | Add +1.3% |
| LLY Eli Lilly & Co. | 0.30% | 9,629 | $7.4M | Reduce -5.8% |
| HD Home Depot Inc. | 0.29% | 18,405 | $7.2M | Reduce -1.7% |
| NVDA Nvidia Corp. | 0.27% | 50,545 | $6.8M | Reduce -12.4% |
| AMZN Amazon.com Inc. | 0.27% | 30,744 | $6.7M | Add +0.4% |
| FNDE Schwab Fndmntl Em MRK Eq ETF | 0.27% | 229,867 | $6.7M | Add +420.0% |
| DFAC Dimensional US Core Equity 2 | 0.25% | 182,255 | $6.3M | Reduce -0.5% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.22% | 210,849 | $5.6M | Add +6.3% |
| EFG iShares MSCI Eafe Growth ETF | 0.22% | 56,355 | $5.5M | Reduce -2.3% |
| IVV iShares Core S&P 500 ETF | 0.21% | 8,959 | $5.3M | Add +0.2% |
| EEMA iShares MSCI Emerg MRKT Asia | 0.20% | 71,525 | $5.1M | Reduce -2.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.19% | 7 | $4.8M | No change |
| PG The Procter & Gamble Co. | 0.19% | 28,114 | $4.7M | Reduce -1.9% |
| GOOG Alphabet Inc. Class C | 0.18% | 24,170 | $4.6M | Add +6.8% |
| JNJ Johnson & Johnson | 0.18% | 31,092 | $4.5M | Reduce -4.0% |
| CAT Caterpillar Inc. | 0.16% | 11,290 | $4.1M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 0.16% | 6,624 | $3.9M | Add +7.3% |
| XOM Exxon Mobil Corp. | 0.15% | 35,707 | $3.8M | Reduce -1.8% |
| MCD McDonald's Corp. | 0.15% | 13,200 | $3.8M | Reduce -2.3% |
| GOOGL Alphabet Inc. Class A | 0.15% | 19,209 | $3.6M | Add +8.6% |
| T AT&T Inc. | 0.14% | 150,787 | $3.4M | Reduce -1.1% |
| COST Costco Wholesale Corp. | 0.13% | 3,670 | $3.4M | Reduce -5.0% |
| V Visa Inc. Class A | 0.13% | 10,464 | $3.3M | Reduce -1.8% |
| VCRB Vanguard Core Bond ETF | 0.13% | 43,107 | $3.3M | Add +34.2% |
| ADP Automatic Data Processing | 0.13% | 10,964 | $3.2M | Reduce -1.8% |
| JPM JPMorgan Chase & Co. | 0.12% | 12,144 | $2.9M | Reduce -6.0% |
| IWM iShares Russell 2000 ETF | 0.11% | 12,980 | $2.9M | Reduce -0.6% |
| DFUV Dimensional US Marketwide Va | 0.11% | 66,155 | $2.7M | Reduce -1.8% |
| SCHX Schwab US Large-Cap ETF | 0.11% | 116,274 | $2.7M | Add +0.1% |
| SO The Southern Co. | 0.11% | 32,694 | $2.7M | Reduce -0.7% |
| MA Mastercard Inc. Class A | 0.11% | 5,064 | $2.7M | Reduce -4.5% |
| AAXJ iShares MSCI All Country Asi | 0.10% | 36,352 | $2.6M | Reduce -14.8% |
| WMT Walmart Inc. | 0.10% | 28,777 | $2.6M | Reduce -3.0% |
| CVX Chevron Corp. | 0.10% | 17,487 | $2.5M | Add +1.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.10% | 11,316 | $2.5M | Reduce -2.2% |
| TFC Truist Financial Corp. | 0.09% | 53,414 | $2.3M | Reduce -4.0% |
| DGS Wisdomtree Em Small Cap | 0.09% | 47,329 | $2.3M | Reduce -9.8% |
| SCZ iShares MSCI Eafe Small-Cap | 0.09% | 36,693 | $2.2M | Reduce -12.1% |
| VZ Verizon Communications Inc. | 0.09% | 55,659 | $2.2M | Reduce -1.7% |
| DUK Duke Energy Corp. | 0.09% | 20,365 | $2.2M | Reduce -3.3% |
| AXP American Express Co. | 0.09% | 7,389 | $2.2M | Reduce -0.2% |
| SCHM Schwab US Mid Cap ETF | 0.09% | 76,715 | $2.1M | Add +0.2% |
| PM Philip Morris International | 0.08% | 17,153 | $2.1M | Add +1.2% |
| NSC Norfolk Southern Corp. | 0.08% | 8,765 | $2.1M | Add +1.0% |
| UL Unilever PLC | 0.08% | 35,898 | $2.0M | Add +4.7% |
| VIGI Vanguard Int Div App Indx FD | 0.08% | 25,256 | $2.0M | Add +10.1% |
| UPS United Parcel Service Class B | 0.08% | 15,911 | $2.0M | Add +1.1% |
| GLD SPDR Gold Shares | 0.08% | 8,155 | $2.0M | No change |
| WFC Wells Fargo & Co. | 0.08% | 28,011 | $2.0M | Add +0.8% |
| GPC Genuine Parts Co. | 0.08% | 16,592 | $1.9M | Add +61.8% |
| CSCO Cisco Systems Inc. | 0.08% | 32,674 | $1.9M | Reduce -3.5% |
| PPG PPG Industries Inc. | 0.07% | 15,660 | $1.9M | Reduce -12.2% |
| RTX RTX Corp. | 0.07% | 16,013 | $1.9M | Reduce -1.0% |
| ORCL Oracle Corp. | 0.07% | 10,640 | $1.8M | Add +7.2% |
| BMY Bristol-Myers Squibb Co. | 0.07% | 31,142 | $1.8M | Add +1.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.07% | 4,260 | $1.7M | No change |
| EFA iShares MSCI Eafe ETF | 0.07% | 22,318 | $1.7M | Add +0.5% |
| MO Altria Group Inc. | 0.07% | 32,212 | $1.7M | Add +0.1% |
| DFUS Dimensional US Eq MKT ETF | 0.07% | 26,084 | $1.7M | Reduce -1.6% |
| AZN Astrazeneca PLC-Spons ADR | 0.07% | 25,350 | $1.7M | Reduce -1.2% |
| PYPL PayPal Holdings Inc. | 0.07% | 19,030 | $1.6M | Reduce -4.1% |
| SSB Southstate Bank Corp. | 0.06% | 16,135 | $1.6M | Add +0.5% |
| GSK GSK PLC-Spon ADR | 0.06% | 47,176 | $1.6M | Add +16.6% |
| GD General Dynamics Corp. | 0.06% | 5,912 | $1.6M | Reduce -2.5% |
| SCHW Schwab (charles) Corp. | 0.06% | 21,008 | $1.6M | Reduce -1.6% |
| MRK Merck & Co. Inc. | 0.06% | 15,433 | $1.5M | Add +2.4% |
| LMT Lockheed Martin Corp. | 0.06% | 2,943 | $1.4M | Reduce -2.4% |
| NOC Northrop Grumman Corp. | 0.06% | 3,019 | $1.4M | Add +1.9% |
| SCHA Schwab US Small-Cap ETF | 0.06% | 54,752 | $1.4M | Add +0.5% |
| ABBV Abbvie Inc. | 0.06% | 7,881 | $1.4M | Add +3.3% |
| SCHB Schwab US Broad Market ETF | 0.06% | 61,604 | $1.4M | Reduce -8.8% |
| KMB Kimberly-Clark Corp. | 0.05% | 10,436 | $1.4M | Add +1.9% |
| UNH Unitedhealth Group Inc. | 0.05% | 2,644 | $1.3M | Add +7.4% |
| EFV iShares MSCI Eafe Value ETF | 0.05% | 25,374 | $1.3M | Reduce -2.9% |
| USB US Bancorp | 0.05% | 27,716 | $1.3M | Add +7.1% |
| TTE Totalenergies SE -Spon ADR | 0.05% | 23,521 | $1.3M | Add +15.1% |
| ABT Abbott Laboratories | 0.05% | 11,257 | $1.3M | Reduce -1.4% |
| SYK Stryker Corp. | 0.05% | 3,531 | $1.3M | Reduce -13.7% |
Portfolio Sells Q3 2024 → Q4 2024
| MSFT Microsoft Corp. | Reduce -0.5% | 2.63% | −0.21 |
| KO The Coca-Cola Co. | Reduce -4.0% | 0.48% | −0.13 |
| LLY Eli Lilly & Co. | Reduce -5.8% | 0.30% | −0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.3% | 1.97% | −0.07 |
| ILF iShares Latin America 40 ETF | Reduce -85.0% | 0.01% | −0.06 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -2.3% | 0.22% | −0.04 |
| JNJ Johnson & Johnson | Reduce -4.0% | 0.18% | −0.04 |
| AAXJ iShares MSCI All Country Asi | Reduce -14.8% | 0.10% | −0.04 |
| EEMA iShares MSCI Emerg MRKT Asia | Reduce -2.0% | 0.20% | −0.04 |
| HD Home Depot Inc. | Reduce -1.7% | 0.29% | −0.03 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −0.03 |
| SGOV iShares 0-3 Month Treasury B | Sold out | 0.00% | −0.03 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -12.1% | 0.09% | −0.03 |
| BA The Boeing Co. | Reduce -76.8% | 0.01% | −0.03 |
| DGS Wisdomtree Em Small Cap | Reduce -9.8% | 0.09% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -1.8% | 0.15% | −0.03 |
| MINT PIMCO Enhanced Short Maturit | Reduce -0.5% | 0.41% | −0.03 |
| CAT Caterpillar Inc. | Reduce -1.4% | 0.16% | −0.03 |
| PPG PPG Industries Inc. | Reduce -12.2% | 0.07% | −0.02 |
| NVDA Nvidia Corp. | Reduce -12.4% | 0.27% | −0.02 |
| INVESTMENT MANAGERS SER TR I | Sold out | 0.00% | −0.02 |
| WMB Williams Cos Inc. | Reduce -48.4% | 0.03% | −0.02 |
| PFE Pfizer Inc. | Reduce -29.9% | 0.03% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -1.9% | 0.19% | −0.02 |
| MCD McDonald's Corp. | Reduce -2.3% | 0.15% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -1.7% | 0.09% | −0.02 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -1.2% | 0.07% | −0.02 |
| SO The Southern Co. | Reduce -0.7% | 0.11% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -2.4% | 0.06% | −0.02 |
| GD General Dynamics Corp. | Reduce -2.5% | 0.06% | −0.01 |
| DUK Duke Energy Corp. | Reduce -3.3% | 0.09% | −0.01 |
| LHX L3HARRIS Technologies Inc. | Sold out | 0.00% | −0.01 |
| CTAS Cintas Corp. | Reduce -44.5% | 0.01% | −0.01 |
| DFAC Dimensional US Core Equity 2 | Reduce -0.5% | 0.25% | −0.01 |
| TMO Thermo Fisher Scientific Inc. | Reduce -47.3% | 0.01% | −0.01 |
| SYK Stryker Corp. | Reduce -13.7% | 0.05% | −0.01 |
| B Barrick Gold Corp. | Reduce -1.7% | 0.03% | −0.01 |
| BF.B Brown-Forman Corp. Class B | Reduce -20.4% | 0.01% | −0.01 |
| INGR Ingredion Inc. | Reduce -15.7% | 0.04% | −0.01 |
| DFUV Dimensional US Marketwide Va | Reduce -1.8% | 0.11% | −0.01 |
| EFV iShares MSCI Eafe Value ETF | Reduce -2.9% | 0.05% | −0.01 |
| FNDB Schwab Fndmntl US BRD Mr ETF | Reduce -11.7% | 0.05% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -5.0% | 0.13% | −0.01 |
| NVS Novartis AG-Sponsored ADR | Reduce -0.3% | 0.04% | −0.01 |
| GBTC Grayscale Bitcoin Trust ETF | Sold out | 0.00% | −0.01 |
| EFX Equifax Inc. | Sold out | 0.00% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.3% | 0.05% | −0.01 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −0.01 |
| CARR Carrier Global Corp. | Sold out | 0.00% | −0.01 |
| DOW Dow Inc. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| VOO Vanguard S&P 500 ETF | Add +8.6% | 20.45% | +1.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +11.6% | 7.88% | +0.45 |
| AVGO Broadcom Inc. | Add +0.0% | 1.93% | +0.42 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +9.8% | 4.61% | +0.24 |
| FNDE Schwab Fndmntl Em MRK Eq ETF | Add +420.0% | 0.27% | +0.21 |
| VWO Vanguard Ftse Emerging Marke | Add +17.5% | 7.48% | +0.19 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +10.4% | 5.21% | +0.16 |
| BAX Baxter International Inc. | New | 0.04% | +0.04 |
| AMZN Amazon.com Inc. | Add +0.4% | 0.27% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +6.8% | 0.18% | +0.02 |
| VCRB Vanguard Core Bond ETF | Add +34.2% | 0.13% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +8.6% | 0.15% | +0.02 |
| SW Smurfit Westrock PLC | New | 0.02% | +0.02 |
| XCEM Columbia Em Core Ex-China | New | 0.02% | +0.02 |
| ET Energy Transfer LP | New | 0.02% | +0.02 |
| GPC Genuine Parts Co. | Add +61.8% | 0.08% | +0.02 |
| TSLA Tesla Inc. | Add +0.0% | 0.05% | +0.02 |
| SPYM Ste STR SPDR PT S&P 500 ETF | New | 0.01% | +0.01 |
| PDCO Patterson Cos Inc. | Add +22.4% | 0.03% | +0.01 |
| WFC Wells Fargo & Co. | Add +0.8% | 0.08% | +0.01 |
| AMAT Applied Materials Inc. | New | 0.01% | +0.01 |
| ISRG Intuitive Surgical Inc. | New | 0.01% | +0.01 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.01% | +0.01 |
| BSCQ Invesco Bulletshares 2026 CB | New | 0.01% | +0.01 |
| BSCU Invesco Bulletshares 2030 CB | New | 0.01% | +0.01 |
| CRM Salesforce Inc. | Add +20.5% | 0.03% | +0.01 |
| VGT Vanguard Info Tech ETF | Add +59.0% | 0.02% | +0.01 |
| META Meta Platforms Inc. Class A | Add +7.3% | 0.16% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Add +25.4% | 0.02% | +0.01 |
| HLN Haleon PLC-ADR | New | 0.01% | +0.01 |
| SAP Sap SE-Sponsored ADR | Add +39.6% | 0.02% | +0.01 |
| DIS The Walt Disney Co. | Add +1.9% | 0.05% | +0.00 |
| NFLX Netflix Inc. | Add +2.5% | 0.02% | +0.00 |
| GS Goldman Sachs Group Inc. | Add +0.3% | 0.04% | +0.00 |
| BMY Bristol-Myers Squibb Co. | Add +1.5% | 0.07% | +0.00 |
| WPC WP Carey Inc. | Add +32.0% | 0.04% | +0.00 |
| TM Toyota Motor Corp. -Spon ADR | Add +24.1% | 0.02% | +0.00 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +28.6% | 0.04% | +0.00 |
| USB US Bancorp | Add +7.1% | 0.05% | +0.00 |
| RES RPC Inc. | New | 0.00% | +0.00 |
| BLK BlackRock Inc. | Add +4.6% | 0.03% | +0.00 |
| ENB Enbridge Inc. | Add +11.7% | 0.02% | +0.00 |
| AGL Agilon Health Inc. | New | 0.00% | +0.00 |
| CMI Cummins Inc. | Add +0.1% | 0.03% | +0.00 |
| TXN Texas Instruments Inc. | Add +17.9% | 0.04% | +0.00 |
| MFC Manulife Financial Corp. | Add +3.4% | 0.02% | +0.00 |
| HDV iShares Core High Dividend E | Add +12.2% | 0.02% | +0.00 |
| VXF Vanguard Extended Market ETF | Add +0.1% | 0.01% | −0.00 |
| IWB iShares Russell 1000 ETF | Add +1.0% | 0.02% | −0.00 |
| ORCL Oracle Corp. | Add +7.2% | 0.07% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 344 | $4.7B | VOO, VEA, BRK.B, VWO, VO |
| Q1 2026 | 326 | $4.3B | VOO, VEA, BRK.B, VWO, VO |
| Q4 2025 | 320 | $4.3B | VOO, VEA, BRK.B, VWO, VO |
| Q3 2025 | 306 | $4.1B | VOO, VEA, BRK.B, VWO, VO |
| Q2 2025 | 305 | $3.9B | VOO, VEA, INTU, VO, VWO |
| Q1 2025Amended | 285 | $2.6B | VOO, VEA, VWO, VO, BRK.B |
| Q4 2024Amended | 288 | $2.5B | VOO, VEA, VO, VWO, VIG |
| Q3 2024Amended | 291 | $2.4B | VOO, VEA, VO, VWO, VIG |
| Q2 2024 | 285 | $2.1B | VOO, VEA, VO, VWO, VIG |
| Q1 2024 | 291 | $2.0B | VOO, VEA, VO, VIG, VWO |