Pillar Wealth Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 7, 2024), Pillar Wealth Advisors, LLC reported 71 stock positions worth $132.4 million. Its top holding was Schwab US Large-Cap ETF (SCHX) at 14.3% of the portfolio, followed by Cap Group Municipal Income (CGMU, 7.6%) and iShares MSCI USA Quality Fac (QUAL, 7.1%). Compared with Q4 2023, it opened 4 new positions, sold out of 3, added to 17 and reduced 24. The biggest buy was a new position in Invesco Aaa Clo F/R Note ETF (ICLO) and the biggest sale Innovator U.S. Equity Power (PAUG, shares −54%).

Most Recent 13F
Q3 2025
Location
WESTTOWN, PA
CIK
0001632226
Portfolio Value
$132.4M (Q1 2024)
SEC Filing
0001085146-24-002282 ↗ filed May 7, 2024

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $132.4M $132.4M Q1 2024 Q2 2024: $83.3M Q2 2024 Q3 2024: $3.3M Q3 2024 Q4 2024: $0 Q4 2024 Q1 2025: $0 Q1 2025 Q2 2025: $0 Q2 2025 Q3 2025: $0 Q3 2025

Holdings 71 stocks · $132.4M

SCHX Schwab US Large-Cap ETF 14.26% 304,233 $18.9M Reduce -7.7%
CGMU Cap Group Municipal Income 7.60% 372,520 $10.1M Reduce -2.3%
QUAL iShares MSCI USA Quality Fac 7.11% 57,329 $9.4M Reduce -6.8%
SCHM Schwab US Mid Cap ETF 6.93% 112,663 $9.2M Reduce -7.8%
BND Vanguard Total Bond Market 6.00% 109,422 $7.9M Add +4.3%
VEA Vanguard Ftse Developed ETF 5.15% 136,046 $6.8M Add +1.0%
IVV iShares Core S&P 500 ETF 4.18% 10,522 $5.5M Add +16.2%
POCT Innovator U.S. Equity Power 2.85% 100,723 $3.8M Reduce -0.1%
PNOV Innovator U.S. Equity Power 2.57% 95,577 $3.4M Reduce -0.4%
IJH iShares Core S&P Midcap ETF 2.47% 53,929 $3.3M Add +16.2%
SCHD Schwab US DVD Equity ETF 2.44% 40,097 $3.2M Add +21.9%
PSEP Innovator U.S. Equity Power 2.30% 83,481 $3.0M No change
PDEC Innovator U.S. Equity Power 1.77% 64,116 $2.3M Reduce -1.2%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 1.55% 63,202 $2.1M Add +3.0%
GOOGL Alphabet Inc. Class A 1.49% 13,075 $2.0M Reduce -1.1%
NOCT Innovator Growth-100 Power B 1.45% 40,271 $1.9M No change
PJUL Innovator U.S. Equity Power 1.42% 49,620 $1.9M No change
IJR iShares Core S&P Small-Cap E 1.38% 16,524 $1.8M Reduce -13.5%
PMAY Innovator U.S. Equity Power 1.32% 53,854 $1.7M Reduce -8.8%
ICLO Invesco Aaa Clo F/R Note ETF 1.20% 61,805 $1.6M New
SCHO Schwab Short-Term US Treas 1.15% 31,572 $1.5M Reduce -5.1%
CGMS Cap Group US Multi-Sect Bond 1.05% 51,543 $1.4M Add +1.3%
ICE Intercontinental Exchange Inc. 1.00% 9,622 $1.3M Reduce -1.7%
GOOG Alphabet Inc. Class C 0.98% 8,540 $1.3M Reduce -1.6%
EFG iShares MSCI Eafe Growth ETF 0.96% 12,231 $1.3M Reduce -3.0%
SCHA Schwab US Small-Cap ETF 0.94% 25,341 $1.2M Reduce -8.9%
KJUL Innovator U.S. Small Cap Pow 0.91% 43,093 $1.2M No change
FNDX Schwab Fndmntl US LRG Co. ETF 0.88% 17,340 $1.2M Add +0.2%
SFLR Innovator Eqty MGD Floor ETF 0.88% 38,910 $1.2M No change
PAPR Innovator U.S. Equity Power 0.82% 32,304 $1.1M No change
PAUG Innovator U.S. Equity Power 0.81% 30,200 $1.1M Reduce -54.3%
CGDG Cap Group Dividend Growers filed as CAPITAL GROUP DIVIDEND GROWE 0.76% 35,036 $1.0M Add +7.1%
KAPR Innovator U.S. Small Cap Pow 0.72% 30,621 $954K No change
VTI VG Morningstar TS MKT ETF-US 0.61% 3,112 $809K Add +0.3%
AAPL Apple Inc. 0.60% 4,633 $794K No change
EJUL Innovator Emerging Markets P 0.57% 31,925 $760K Reduce -32.6%
GILD Gilead Sciences Inc. 0.57% 10,368 $759K No change
NJUL Innovator Growth 100 Power B 0.57% 12,995 $749K No change
EJAN Innovator Emerging Markets P 0.51% 23,556 $682K Reduce -10.6%
IOCT Innovator Int Dev Power Buff 0.49% 22,246 $643K No change
PRF Invesco Rafi US 1000 ETF 0.46% 15,760 $606K No change
IJAN Innovator International Deve 0.45% 19,069 $597K No change
NAPR Innovator Growth 100 Power B 0.45% 13,044 $594K Reduce -16.5%
MUB iShares National Muni Bond E 0.45% 5,479 $590K No change
COWZ Pacer US Cash Cows 100 ETF 0.43% 9,790 $569K Reduce -49.0%
CGSM Cap Group Short Muni Income 0.42% 21,535 $554K No change
IJUL Innovator International Deve 0.39% 18,085 $510K No change
PJAN Innovator U.S. Equity Power 0.36% 12,168 $476K Add +7.6%
CGCP Cap Group Core Plus Income 0.35% 20,868 $469K Add +0.1%
PFEB Innovator U.S. Equity Power 0.32% 12,529 $428K Add +21.8%
CMCSA Comcast Corp. Class A 0.31% 9,403 $408K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.31% 1,177 $405K No change
VXUS Vanguard Total Intl Stock 0.30% 6,683 $403K Add +5.8%
PMAR Innovator U.S. Equity Power 0.30% 10,745 $396K No change
SUB iShares Short-Term National 0.30% 3,753 $393K No change
PJUN Innovator U.S. Equity Power 0.28% 10,850 $375K No change
EFA iShares MSCI Eafe ETF 0.25% 4,147 $331K Reduce -6.8%
RSP Invesco S&P 500 Equal Weight 0.25% 1,922 $326K No change
VCIT Vanguard Int-Term Corporate 0.24% 3,937 $317K Reduce -66.5%
VCSH Vanguard S/T Corp. Bond ETF 0.23% 3,952 $306K Reduce -36.5%
IAPR Innovator International Deve 0.22% 10,935 $297K Reduce -27.0%
NJAN Innovator Growth 100 Power B 0.20% 5,938 $259K Add +17.3%
AGG iShares Core U.S. Aggregate 0.19% 2,593 $254K New
XOM Exxon Mobil Corp. 0.18% 2,083 $242K No change
BNDX Vanguard Total Intl Bond ETF 0.18% 4,808 $237K Add +1.6%
KOCT Innovator U.S. Small Cap Pow 0.17% 8,010 $228K No change
ADBE Adobe Inc. 0.17% 450 $227K No change
AZN Astrazeneca PLC-Spons ADR 0.17% 3,260 $221K New
VNQ Vanguard Real Estate ETF 0.15% 2,366 $205K Add +0.6%
VXF Vanguard Extended Market ETF 0.15% 1,159 $203K New
EAPR Innovator Emerging Markets P 0.15% 8,053 $202K No change

Portfolio Sells Q4 2023 → Q1 2024

PAUG Innovator U.S. Equity Power Reduce -54.3% 0.81% −0.89
VCIT Vanguard Int-Term Corporate Reduce -66.5% 0.24% −0.50
EOCT Innovator Emer MKT PWR Buff Sold out 0.00% −0.48
JPST JPMorgan Ultra-Short Income Sold out 0.00% −0.46
CGMU Cap Group Municipal Income Reduce -2.3% 7.60% −0.36
BKAG BNY Mellon Core Bond ETF Sold out 0.00% −0.35
COWZ Pacer US Cash Cows 100 ETF Reduce -49.0% 0.43% −0.34
EJUL Innovator Emerging Markets P Reduce -32.6% 0.57% −0.29
IJR iShares Core S&P Small-Cap E Reduce -13.5% 1.38% −0.21
SCHM Schwab US Mid Cap ETF Reduce -7.8% 6.93% −0.17
VCSH Vanguard S/T Corp. Bond ETF Reduce -36.5% 0.23% −0.14
PMAY Innovator U.S. Equity Power Reduce -8.8% 1.32% −0.11
SCHO Schwab Short-Term US Treas Reduce -5.1% 1.15% −0.09
NAPR Innovator Growth 100 Power B Reduce -16.5% 0.45% −0.09
IAPR Innovator International Deve Reduce -27.0% 0.22% −0.07
SCHA Schwab US Small-Cap ETF Reduce -8.9% 0.94% −0.07
SCHX Schwab US Large-Cap ETF Reduce -7.7% 14.26% −0.07
EJAN Innovator Emerging Markets P Reduce -10.6% 0.51% −0.07
EFA iShares MSCI Eafe ETF Reduce -6.8% 0.25% −0.01
PDEC Innovator U.S. Equity Power Reduce -1.2% 1.77% +0.02
EFG iShares MSCI Eafe Growth ETF Reduce -3.0% 0.96% +0.02
PNOV Innovator U.S. Equity Power Reduce -0.4% 2.57% +0.02
ICE Intercontinental Exchange Inc. Reduce -1.7% 1.00% +0.03
GOOG Alphabet Inc. Class C Reduce -1.6% 0.98% +0.04
POCT Innovator U.S. Equity Power Reduce -0.1% 2.85% +0.05
GOOGL Alphabet Inc. Class A Reduce -1.1% 1.49% +0.07
QUAL iShares MSCI USA Quality Fac Reduce -6.8% 7.11% +0.14

Portfolio Buys Q4 2023 → Q1 2024

ICLO Invesco Aaa Clo F/R Note ETF New 1.20% +1.20
IVV iShares Core S&P 500 ETF Add +16.2% 4.18% +0.85
SCHD Schwab US DVD Equity ETF Add +21.9% 2.44% +0.51
IJH iShares Core S&P Midcap ETF Add +16.2% 2.47% +0.49
AGG iShares Core U.S. Aggregate New 0.19% +0.19
VEA Vanguard Ftse Developed ETF Add +1.0% 5.15% +0.18
AZN Astrazeneca PLC-Spons ADR New 0.17% +0.17
VXF Vanguard Extended Market ETF New 0.15% +0.15
CGDV Cap Group Dividend Value Add +3.0% 1.55% +0.14
CGDG Cap Group Dividend Growers Add +7.1% 0.76% +0.07
PFEB Innovator U.S. Equity Power Add +21.8% 0.32% +0.06
FNDX Schwab Fndmntl US LRG Co. ETF Add +0.2% 0.88% +0.06
BND Vanguard Total Bond Market Add +4.3% 6.00% +0.06
VTI VG Morningstar TS MKT ETF-US Add +0.3% 0.61% +0.04
PJAN Innovator U.S. Equity Power Add +7.6% 0.36% +0.03
NJAN Innovator Growth 100 Power B Add +17.3% 0.20% +0.03
VXUS Vanguard Total Intl Stock Add +5.8% 0.30% +0.02
BNDX Vanguard Total Intl Bond ETF Add +1.6% 0.18% −0.00
VNQ Vanguard Real Estate ETF Add +0.6% 0.15% −0.01
CGMS Cap Group US Multi-Sect Bond Add +1.3% 1.05% −0.01
CGCP Cap Group Core Plus Income Add +0.1% 0.35% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 0$0
Q2 2025 0$0
Q1 2025 0$0
Q4 2024 0$0
Q3 2024 10$3.3MSCHX, CGMU, PAUG, SCHM, CGCP
Q2 2024 58$83.3MSCHX, QUAL, CGMU, SCHM, BND
Q1 2024 71$132.4MSCHX, CGMU, QUAL, SCHM, BND