Pillar Wealth Advisors, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Pillar Wealth Advisors, LLC reported 58 stock positions worth $83.3 million. Its top holding was Schwab US Large-Cap ETF (SCHX) at 13.4% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 6.9%) and Cap Group Municipal Income (CGMU, 6.5%). Compared with Q1 2024, it opened 3 new positions, sold out of 16, added to 3 and reduced 46. The biggest buy was a new position in First Trust Smid Cap Rising (SDVY) and the biggest sale Cap Group Municipal Income (CGMU, shares −46%).

Most Recent 13F
Q3 2025
Location
WESTTOWN, PA
CIK
0001632226
Portfolio Value
$83.3M (Q2 2024)
SEC Filing
0001085146-24-003831 ↗ filed Aug 14, 2024

Holdings Value

0$50.0M$100.0M$150.0M Q1 2024: $132.4M Q1 2024 Q2 2024: $83.3M $83.3M Q2 2024 Q3 2024: $3.3M Q3 2024 Q4 2024: $0 Q4 2024 Q1 2025: $0 Q1 2025 Q2 2025: $0 Q2 2025 Q3 2025: $0 Q3 2025

Holdings 58 stocks · $83.3M

SCHX Schwab US Large-Cap ETF 13.37% 173,312 $11.1M Reduce -43.0%
QUAL iShares MSCI USA Quality Fac 6.88% 33,569 $5.7M Reduce -41.4%
CGMU Cap Group Municipal Income 6.52% 202,273 $5.4M Reduce -45.7%
SCHM Schwab US Mid Cap ETF 6.08% 65,063 $5.1M Reduce -42.3%
BND Vanguard Total Bond Market 5.57% 64,443 $4.6M Reduce -41.1%
IVV iShares Core S&P 500 ETF 4.75% 7,229 $4.0M Reduce -31.3%
VEA Vanguard Ftse Developed ETF 4.61% 77,683 $3.8M Reduce -42.9%
POCT Innovator U.S. Equity Power 3.47% 75,454 $2.9M Reduce -25.1%
SCHD Schwab US DVD Equity ETF 3.12% 33,430 $2.6M Reduce -16.6%
PSEP Innovator U.S. Equity Power 2.78% 61,769 $2.3M Reduce -26.0%
IJH iShares Core S&P Midcap ETF 2.64% 37,530 $2.2M Reduce -30.4%
PNOV Innovator U.S. Equity Power 2.50% 57,323 $2.1M Reduce -40.0%
PJUL Innovator U.S. Equity Power 2.01% 43,199 $1.7M Reduce -12.9%
NOCT Innovator Growth-100 Power B 1.98% 33,706 $1.7M Reduce -16.3%
PMAY Innovator U.S. Equity Power 1.94% 47,305 $1.6M Reduce -12.2%
PDEC Innovator U.S. Equity Power 1.93% 42,868 $1.6M Reduce -33.1%
IJR iShares Core S&P Small-Cap E 1.81% 14,101 $1.5M Reduce -14.7%
CGMS Cap Group US Multi-Sect Bond 1.36% 41,980 $1.1M Reduce -18.6%
SCHA Schwab US Small-Cap ETF 1.34% 23,456 $1.1M Reduce -7.4%
ICLO Invesco Aaa Clo F/R Note ETF filed as POWERSHARES ACTIVELY MANAGED 1.31% 42,610 $1.1M Reduce -31.1%
KJUL Innovator U.S. Small Cap Pow 1.28% 38,676 $1.1M Reduce -10.3%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 1.22% 30,733 $1.0M Reduce -51.4%
SCHO Schwab Short-Term US Treas 1.21% 20,962 $1.0M Reduce -33.6%
GOOGL Alphabet Inc. Class A 1.15% 5,271 $960K Reduce -59.7%
AAPL Apple Inc. 1.10% 4,360 $918K Reduce -5.9%
GOOG Alphabet Inc. Class C 1.06% 4,821 $884K Reduce -43.5%
EFG iShares MSCI Eafe Growth ETF 0.98% 7,947 $813K Reduce -35.0%
VTI VG Morningstar TS MKT ETF-US 0.94% 2,921 $781K Reduce -6.1%
PAPR Innovator U.S. Equity Power 0.90% 21,720 $753K Reduce -32.8%
GILD Gilead Sciences Inc. 0.85% 10,368 $711K No change
PAUG Innovator U.S. Equity Power 0.85% 19,380 $708K Reduce -35.8%
EJUL Innovator Emerging Markets P 0.80% 27,165 $666K Reduce -14.9%
ICE Intercontinental Exchange Inc. 0.79% 4,811 $659K Reduce -50.0%
FNDX Schwab Fndmntl US LRG Co. ETF 0.77% 9,534 $639K Reduce -45.0%
PRF Invesco Rafi US 1000 ETF 0.72% 15,760 $598K No change
KAPR Innovator U.S. Small Cap Pow 0.64% 17,383 $535K Reduce -43.2%
COWZ Pacer US Cash Cows 100 ETF 0.64% 9,790 $533K No change
NJUL Innovator Growth 100 Power B 0.63% 8,808 $524K Reduce -32.2%
IJAN Innovator International Deve 0.60% 15,996 $502K Reduce -16.1%
IJUL Innovator International Deve 0.56% 16,610 $467K Reduce -8.2%
SDVY First Trust Smid Cap Rising 0.51% 12,614 $421K New
CGIE Cap Group Intl Equity filed as CAPITAL GROUP INTERNATIONAL 0.48% 14,000 $401K New
PJUN Innovator U.S. Equity Power 0.46% 10,850 $386K No change
IAPR Innovator International Deve 0.43% 13,163 $356K Add +20.4%
IOCT Innovator Int Dev Power Buff 0.40% 11,407 $334K Reduce -48.7%
CGSM Cap Group Short Muni Income 0.40% 12,915 $332K Reduce -40.0%
PJAN Innovator U.S. Equity Power 0.37% 7,600 $306K Reduce -37.5%
VCSH Vanguard S/T Corp. Bond ETF 0.37% 3,952 $305K No change
CGCP Cap Group Core Plus Income 0.36% 13,326 $296K Reduce -36.1%
NAPR Innovator Growth 100 Power B 0.35% 6,075 $289K Reduce -53.4%
MUB iShares National Muni Bond E 0.32% 2,507 $267K Reduce -54.2%
XOM Exxon Mobil Corp. 0.31% 2,225 $256K Add +6.8%
ADBE Adobe Inc. 0.30% 450 $250K No change
VCIT Vanguard Int-Term Corporate 0.29% 2,994 $239K Reduce -23.9%
EAPR Innovator Emerging Markets P 0.28% 9,091 $235K Add +12.9%
NJAN Innovator Growth 100 Power B 0.25% 4,562 $207K Reduce -23.2%
IAU iShares Gold Trust 0.25% 4,662 $205K New
EFA iShares MSCI Eafe ETF 0.24% 2,598 $204K Reduce -37.4%

Portfolio Sells Q1 2024 → Q2 2024

CGMU Cap Group Municipal Income Reduce -45.7% 6.52% −1.08
SCHX Schwab US Large-Cap ETF Reduce -43.0% 13.37% −0.89
SFLR Innovator Eqty MGD Floor ETF Sold out 0.00% −0.88
SCHM Schwab US Mid Cap ETF Reduce -42.3% 6.08% −0.85
CGDG Cap Group Dividend Growers Sold out 0.00% −0.76
VEA Vanguard Ftse Developed ETF Reduce -42.9% 4.61% −0.55
EJAN Innovator Emerging Markets P Sold out 0.00% −0.51
BND Vanguard Total Bond Market Reduce -41.1% 5.57% −0.43
GOOGL Alphabet Inc. Class A Reduce -59.7% 1.15% −0.34
CGDV Cap Group Dividend Value Reduce -51.4% 1.22% −0.33
PFEB Innovator U.S. Equity Power Sold out 0.00% −0.32
CMCSA Comcast Corp. Class A Sold out 0.00% −0.31
VUG Vanguard Mrngstar GR ETF-Sui Sold out 0.00% −0.31
VXUS Vanguard Total Intl Stock Sold out 0.00% −0.30
PMAR Innovator U.S. Equity Power Sold out 0.00% −0.30
SUB iShares Short-Term National Sold out 0.00% −0.30
RSP Invesco S&P 500 Equal Weight Sold out 0.00% −0.25
QUAL iShares MSCI USA Quality Fac Reduce -41.4% 6.88% −0.23
ICE Intercontinental Exchange Inc. Reduce -50.0% 0.79% −0.21
AGG iShares Core U.S. Aggregate Sold out 0.00% −0.19
BNDX Vanguard Total Intl Bond ETF Sold out 0.00% −0.18
KOCT Innovator U.S. Small Cap Pow Sold out 0.00% −0.17
AZN Astrazeneca PLC-Spons ADR Sold out 0.00% −0.17
VNQ Vanguard Real Estate ETF Sold out 0.00% −0.15
VXF Vanguard Extended Market ETF Sold out 0.00% −0.15
MUB iShares National Muni Bond E Reduce -54.2% 0.32% −0.12
FNDX Schwab Fndmntl US LRG Co. ETF Reduce -45.0% 0.77% −0.12
NAPR Innovator Growth 100 Power B Reduce -53.4% 0.35% −0.10
IOCT Innovator Int Dev Power Buff Reduce -48.7% 0.40% −0.08
KAPR Innovator U.S. Small Cap Pow Reduce -43.2% 0.64% −0.08
PNOV Innovator U.S. Equity Power Reduce -40.0% 2.50% −0.07
CGSM Cap Group Short Muni Income Reduce -40.0% 0.40% −0.02
EFA iShares MSCI Eafe ETF Reduce -37.4% 0.24% −0.01
CGCP Cap Group Core Plus Income Reduce -36.1% 0.36% +0.00
PJAN Innovator U.S. Equity Power Reduce -37.5% 0.37% +0.01
EFG iShares MSCI Eafe Growth ETF Reduce -35.0% 0.98% +0.02
PAUG Innovator U.S. Equity Power Reduce -35.8% 0.85% +0.04
VCIT Vanguard Int-Term Corporate Reduce -23.9% 0.29% +0.05
NJAN Innovator Growth 100 Power B Reduce -23.2% 0.25% +0.05
SCHO Schwab Short-Term US Treas Reduce -33.6% 1.21% +0.06
NJUL Innovator Growth 100 Power B Reduce -32.2% 0.63% +0.06
GOOG Alphabet Inc. Class C Reduce -43.5% 1.06% +0.08
PAPR Innovator U.S. Equity Power Reduce -32.8% 0.90% +0.08
ICLO Invesco Aaa Clo F/R Note ETF Reduce -31.1% 1.31% +0.12
IJAN Innovator International Deve Reduce -16.1% 0.60% +0.15
PDEC Innovator U.S. Equity Power Reduce -33.1% 1.93% +0.16
IJH iShares Core S&P Midcap ETF Reduce -30.4% 2.64% +0.16
IJUL Innovator International Deve Reduce -8.2% 0.56% +0.18
EJUL Innovator Emerging Markets P Reduce -14.9% 0.80% +0.23
CGMS Cap Group US Multi-Sect Bond Reduce -18.6% 1.36% +0.30

Portfolio Buys Q1 2024 → Q2 2024

SDVY First Trust Smid Cap Rising New 0.51% +0.51
CGIE Cap Group Intl Equity New 0.48% +0.48
IAU iShares Gold Trust New 0.25% +0.25
IAPR Innovator International Deve Add +20.4% 0.43% +0.20
EAPR Innovator Emerging Markets P Add +12.9% 0.28% +0.13
XOM Exxon Mobil Corp. Add +6.8% 0.31% +0.12

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 0$0
Q2 2025 0$0
Q1 2025 0$0
Q4 2024 0$0
Q3 2024 10$3.3MSCHX, CGMU, PAUG, SCHM, CGCP
Q2 2024 58$83.3MSCHX, QUAL, CGMU, SCHM, BND
Q1 2024 71$132.4MSCHX, CGMU, QUAL, SCHM, BND