Pure Financial Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Pure Financial Advisors, LLC reported 349 stock positions worth $4.4 billion. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 11.8% of the portfolio, followed by Vanguard Total Bond Market (BND, 9.3%) and iShares Core MSCI Eafe ETF (IEFA, 5.3%). Compared with Q3 2024, it opened 40 new positions, sold out of 17, added to 193 and reduced 95. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +12%) and the biggest sale Avantis Emerging Markets Eq (AVEM, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001571556
- Portfolio Value
- $4.4B (Q4 2024)
- SEC Filing
- 0001571556-25-000001 ↗ filed Jan 16, 2025
Holdings Value
Holdings 349 stocks · $4.4B
| SPY SS SPDR S&P 500 ETF Trust-US | 11.77% | 883,650 | $517.9M | Add +11.5% |
| BND Vanguard Total Bond Market | 9.28% | 5,678,998 | $408.4M | Add +15.6% |
| IEFA iShares Core MSCI Eafe ETF | 5.32% | 3,329,529 | $234.0M | Add +9.5% |
| DFAT Dimensional US Target Value | 5.08% | 4,016,863 | $223.6M | Add +12.9% |
| IGSB iShares 1-5Y Inv Grade Corp. | 4.82% | 4,103,950 | $212.2M | Add +16.0% |
| DUHP Dimensional US High Profi Et | 4.20% | 5,461,842 | $184.6M | Add +18.0% |
| DFAS Dimensional US Small Cap ETF | 3.80% | 2,571,156 | $167.3M | Add +8.6% |
| VNQ Vanguard Real Estate ETF | 3.56% | 1,759,601 | $156.7M | Add +6.0% |
| DFAC Dimensional US Core Equity 2 | 3.55% | 4,514,586 | $156.2M | Reduce -2.3% |
| DCOR Dimensional US Core Eq 1 ETF | 3.09% | 2,115,303 | $135.7M | Add +6.4% |
| VGSH Vanguard Short-Term Treasury | 2.44% | 1,841,954 | $107.2M | Add +14.9% |
| AVLV Avantis US Large Cap Value | 2.43% | 1,603,858 | $107.1M | Reduce -3.7% |
| AVDV Avantis Intl S/C Value ETF | 2.24% | 1,516,182 | $98.7M | Add +10.9% |
| GNR State Street SPDR S&P Global | 2.02% | 1,788,851 | $89.0M | Add +9.3% |
| AVEM Avantis Emerging Markets Eq | 1.98% | 1,482,570 | $87.2M | Reduce -0.9% |
| DFAI Dimensional International Co. | 1.98% | 2,981,741 | $87.1M | Add +7.7% |
| VWO Vanguard Ftse Emerging Marke | 1.88% | 1,876,299 | $82.6M | Add +8.7% |
| VEA Vanguard Ftse Developed ETF | 1.78% | 1,635,467 | $78.2M | Add +10.9% |
| VOO Vanguard S&P 500 ETF | 1.26% | 102,510 | $55.2M | Add +8.5% |
| BNDX Vanguard Total Intl Bond ETF | 1.07% | 963,744 | $47.3M | Add +9.6% |
| AAPL Apple Inc. | 0.98% | 172,210 | $43.1M | Add +1.9% |
| ITOT iShares Core S&P Total U.S. | 0.95% | 325,902 | $41.9M | Reduce -7.4% |
| DFCF Dimensional Core Fixed Inc. | 0.86% | 913,919 | $37.7M | Add +9.4% |
| SCHP Schwab U.S. Tips ETF | 0.81% | 1,372,202 | $35.4M | Add +2.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.78% | 117,860 | $34.2M | Reduce -0.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.77% | 125,759 | $33.9M | Add +0.6% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.73% | 406,798 | $32.0M | Add +4.8% |
| SPIP SS SPDR P Tips ETF | 0.66% | 1,144,983 | $29.0M | Reduce -1.4% |
| STIP iShares 0-5 Year Tips Bond E | 0.58% | 252,400 | $25.4M | Reduce -11.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.57% | 94,174 | $24.9M | Reduce -2.3% |
| IVV iShares Core S&P 500 ETF | 0.52% | 39,219 | $23.1M | Add +5.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.52% | 95,228 | $22.9M | Add +5.9% |
| QUAL iShares MSCI USA Quality Fac | 0.51% | 125,064 | $22.3M | Add +10.2% |
| AGG iShares Core U.S. Aggregate | 0.49% | 223,935 | $21.7M | Add +38.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.48% | 624,438 | $21.3M | Reduce -0.9% |
| SCHC Schwab Intl Small-Cap Equity | 0.48% | 618,880 | $21.2M | Add +0.5% |
| MSFT Microsoft Corp. | 0.47% | 49,514 | $20.9M | Add +3.8% |
| EMGF iShares Emerging Markets Equ | 0.46% | 448,426 | $20.3M | Add +19.6% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.42% | 362,925 | $18.6M | Reduce -3.1% |
| GUNR NT Mstar GLBL NR ETF | 0.40% | 482,919 | $17.6M | Add +8.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.38% | 235,005 | $16.8M | Reduce -2.9% |
| TIP iShares Tips Bond ETF | 0.37% | 152,372 | $16.2M | Reduce -3.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.36% | 93,590 | $15.8M | Add +3.7% |
| PFF iShares Preferred & Income S | 0.36% | 501,245 | $15.8M | Add +4.3% |
| EMB iShares JP Morgan Usd Emergi | 0.35% | 175,163 | $15.6M | Add +5.0% |
| SCHO Schwab Short-Term US Treas | 0.32% | 583,097 | $14.0M | Add +6.8% |
| NVDA Nvidia Corp. | 0.31% | 102,445 | $13.8M | Add +17.6% |
| IWN iShares Russell 2000 Value E | 0.30% | 81,440 | $13.4M | Add +20.2% |
| USRT iShares Core US REIT ETF | 0.28% | 216,480 | $12.4M | Add +7.4% |
| IEMG iShares Core MSCI Emerging | 0.27% | 226,285 | $11.8M | Add +7.0% |
| FREL Fidelity MSCI RL Est Indx | 0.27% | 436,684 | $11.8M | Reduce -2.9% |
| CMF iShares California Muni Bond | 0.26% | 198,585 | $11.4M | Add +0.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.25% | 249,357 | $11.2M | Reduce -3.0% |
| AMZN Amazon.com Inc. | 0.25% | 49,644 | $10.9M | Add +6.0% |
| SCZ iShares MSCI Eafe Small-Cap | 0.23% | 164,089 | $10.0M | Reduce -2.2% |
| TSLA Tesla Inc. | 0.23% | 24,554 | $9.9M | Add +2.5% |
| DFAX Dimensional World Ex US Core | 0.21% | 372,521 | $9.3M | Add +3.0% |
| EFA iShares MSCI Eafe ETF | 0.20% | 116,103 | $8.8M | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 17,652 | $8.0M | Add +9.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.18% | 15,329 | $7.8M | Add +0.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.16% | 287,264 | $7.2M | Add +2.3% |
| SHY iShares 1-3 Year Treasury Bo | 0.16% | 83,526 | $6.8M | Add +10.8% |
| DFSD Dimensional Short Duration | 0.15% | 144,428 | $6.8M | Reduce -0.2% |
| IVE iShares S&P 500 Value ETF | 0.15% | 34,271 | $6.5M | Reduce -3.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.14% | 31,683 | $6.3M | Add +6.6% |
| EWX State Street SPDR S&P Emergi | 0.13% | 101,252 | $5.9M | Add +4.4% |
| VFQY Vanguard U.S. Quality Factor | 0.13% | 42,056 | $5.9M | Reduce -1.2% |
| COST Costco Wholesale Corp. | 0.13% | 6,400 | $5.9M | Add +1.5% |
| IJH iShares Core S&P Midcap ETF | 0.13% | 93,673 | $5.8M | Reduce -1.3% |
| VXF Vanguard Extended Market ETF | 0.13% | 30,243 | $5.7M | Add +21.0% |
| SCHM Schwab US Mid Cap ETF | 0.13% | 199,576 | $5.5M | Reduce -5.4% |
| IWB iShares Russell 1000 ETF | 0.13% | 17,109 | $5.5M | Add +8.9% |
| DFSU Dimensional US Sus CORE1 ETF | 0.12% | 138,972 | $5.3M | Add +55.1% |
| IGE iShares North American Natur | 0.12% | 119,942 | $5.1M | Add +7.4% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.12% | 31,481 | $5.1M | Add +5.1% |
| SPEM State Street SP PTF Em ETF | 0.12% | 132,338 | $5.1M | Add +1.9% |
| IAGG iShares Intl Aggregate Bond | 0.12% | 101,650 | $5.1M | Add +1.0% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.11% | 62,547 | $4.9M | Add +7.7% |
| JPM JPMorgan Chase & Co. | 0.11% | 19,652 | $4.7M | Reduce -0.3% |
| GOOG Alphabet Inc. Class C | 0.10% | 23,888 | $4.5M | Add +27.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.10% | 78,608 | $4.5M | Add +2.5% |
| HD Home Depot Inc. | 0.10% | 11,444 | $4.5M | Add +4.8% |
| IWF iShares Russell 1000 Growth | 0.10% | 10,779 | $4.3M | Add +9.5% |
| BSV Vanguard Short-Term Bond ETF | 0.09% | 50,916 | $3.9M | Reduce -4.7% |
| GOOGL Alphabet Inc. Class A | 0.09% | 20,539 | $3.9M | Add +13.6% |
| LDOS Leidos Holdings Inc. | 0.09% | 26,980 | $3.9M | Add +16.6% |
| CAT Caterpillar Inc. | 0.09% | 10,699 | $3.9M | Add +4.3% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.09% | 69,275 | $3.8M | Add +1.7% |
| QCOM Qualcomm Inc. | 0.08% | 24,300 | $3.7M | Add +42.6% |
| AON Aon PLC Class A | 0.08% | 10,328 | $3.7M | Add +2.3% |
| SCHH Schwab US REIT ETF | 0.08% | 173,986 | $3.7M | Reduce -1.8% |
| MUB iShares National Muni Bond E | 0.08% | 32,313 | $3.4M | Add +1.7% |
| XOM Exxon Mobil Corp. | 0.08% | 30,714 | $3.3M | Reduce -7.1% |
| IJR iShares Core S&P Small-Cap E | 0.07% | 28,528 | $3.3M | Reduce -4.6% |
| PG The Procter & Gamble Co. | 0.07% | 19,240 | $3.2M | Reduce -9.7% |
| SRE Sempra | 0.07% | 35,057 | $3.1M | Add +0.7% |
| XLK SS Technology Select Sector | 0.07% | 12,768 | $3.0M | Reduce -2.3% |
| WMT Walmart Inc. | 0.07% | 31,744 | $2.9M | Add +13.9% |
| SHW The Sherwin-Williams Co. | 0.06% | 8,136 | $2.8M | Reduce -5.1% |
| GWX State Street SPDR S&P Intern | 0.06% | 87,608 | $2.7M | Add +1.9% |
Portfolio Sells Q3 2024 → Q4 2024
| AVEM Avantis Emerging Markets Eq | Reduce -0.9% | 1.98% | −0.34 |
| DFAC Dimensional US Core Equity 2 | Reduce -2.3% | 3.55% | −0.25 |
| AVLV Avantis US Large Cap Value | Reduce -3.7% | 2.43% | −0.20 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -11.0% | 0.58% | −0.11 |
| ITOT iShares Core S&P Total U.S. | Reduce -7.4% | 0.95% | −0.11 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -0.9% | 0.48% | −0.08 |
| SPIP SS SPDR P Tips ETF | Reduce -1.4% | 0.66% | −0.07 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -3.1% | 0.42% | −0.05 |
| FREL Fidelity MSCI RL Est Indx | Reduce -2.9% | 0.27% | −0.05 |
| TIP iShares Tips Bond ETF | Reduce -3.0% | 0.37% | −0.05 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -2.2% | 0.23% | −0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.3% | 0.57% | −0.05 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.9% | 0.78% | −0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -3.0% | 0.25% | −0.03 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -2.9% | 0.38% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce -17.8% | 0.05% | −0.02 |
| IVE iShares S&P 500 Value ETF | Reduce -3.6% | 0.15% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -7.1% | 0.08% | −0.02 |
| BRK.A Berkshire Hathaway Inc. Class A | Sold out | 0.00% | −0.02 |
| JNJ Johnson & Johnson | Reduce -8.1% | 0.06% | −0.02 |
| NVR NVR Inc. | Reduce -0.9% | 0.06% | −0.02 |
| SHW The Sherwin-Williams Co. | Reduce -5.1% | 0.06% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -9.7% | 0.07% | −0.02 |
| SCHH Schwab US REIT ETF | Reduce -1.8% | 0.08% | −0.02 |
| SCHM Schwab US Mid Cap ETF | Reduce -5.4% | 0.13% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -3.3% | 0.04% | −0.01 |
| ELV Elevance Health Inc. | Reduce -15.2% | 0.02% | −0.01 |
| DFSD Dimensional Short Duration | Reduce -0.2% | 0.15% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -17.8% | 0.04% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -4.7% | 0.09% | −0.01 |
| VFQY Vanguard U.S. Quality Factor | Reduce -1.2% | 0.13% | −0.01 |
| EEM iShares MSCI Emerging Market | Reduce -3.7% | 0.05% | −0.01 |
| IRM Iron Mountain Inc. | Sold out | 0.00% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -4.6% | 0.07% | −0.01 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.3% | 0.13% | −0.01 |
| SNOW Snowflake Inc. | Sold out | 0.00% | −0.01 |
| KO The Coca-Cola Co. | Reduce -42.0% | 0.01% | −0.01 |
| GD General Dynamics Corp. | Reduce -2.0% | 0.04% | −0.01 |
| INTC Intel Corp. | Reduce -33.6% | 0.01% | −0.01 |
| KEY Keycorp | Sold out | 0.00% | −0.01 |
| SUB iShares Short-Term National | Reduce -24.7% | 0.02% | −0.01 |
| KMI Kinder Morgan Inc. | Sold out | 0.00% | −0.01 |
| GAB Gabelli Equity Trust | Sold out | 0.00% | −0.01 |
| DFIC Dimensional International Co. | Reduce -2.7% | 0.04% | −0.01 |
| MRSH Marsh & McLennan Cos | Reduce -40.6% | 0.01% | −0.01 |
| EEMS iShares MSCI Emerging MKT SM | Reduce -2.0% | 0.03% | −0.01 |
| XT Ishar Fture Exp Tech ETF-Usd | Sold out | 0.00% | −0.01 |
| DOW Dow Inc. | Sold out | 0.00% | −0.01 |
| EPD Enterprise Products Partners | Sold out | 0.00% | −0.01 |
| WIP State Street SPDR Ftse Inter | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.5% | 11.77% | +0.86 |
| BND Vanguard Total Bond Market | Add +15.6% | 9.28% | +0.42 |
| DUHP Dimensional US High Profi Et | Add +18.0% | 4.20% | +0.41 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +16.0% | 4.82% | +0.35 |
| DFAT Dimensional US Target Value | Add +12.9% | 5.08% | +0.33 |
| VGSH Vanguard Short-Term Treasury | Add +14.9% | 2.44% | +0.17 |
| DFAS Dimensional US Small Cap ETF | Add +8.6% | 3.80% | +0.12 |
| AGG iShares Core U.S. Aggregate | Add +38.7% | 0.49% | +0.10 |
| TSLA Tesla Inc. | Add +2.5% | 0.23% | +0.07 |
| DCOR Dimensional US Core Eq 1 ETF | Add +6.4% | 3.09% | +0.06 |
| NVDA Nvidia Corp. | Add +17.6% | 0.31% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +8.5% | 1.26% | +0.06 |
| DXUV Dimensional US Vtor Eqty ETF | New | 0.05% | +0.05 |
| DFSU Dimensional US Sus CORE1 ETF | Add +55.1% | 0.12% | +0.04 |
| DXIV Dimensional Intr Vtor E ETF | New | 0.04% | +0.04 |
| AMZN Amazon.com Inc. | Add +6.0% | 0.25% | +0.04 |
| PM Philip Morris International | Add +216.4% | 0.06% | +0.04 |
| RS Reliance Inc. | Add +232.9% | 0.06% | +0.04 |
| DISV Dimensional International SM | New | 0.04% | +0.04 |
| AAPL Apple Inc. | Add +1.9% | 0.98% | +0.03 |
| IWN iShares Russell 2000 Value E | Add +20.2% | 0.30% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +27.3% | 0.10% | +0.03 |
| MO Altria Group Inc. | Add +115.3% | 0.04% | +0.02 |
| VXF Vanguard Extended Market ETF | Add +21.0% | 0.13% | +0.02 |
| QUAL iShares MSCI USA Quality Fac | Add +10.2% | 0.51% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +13.6% | 0.09% | +0.02 |
| NFLX Netflix Inc. | Add +39.4% | 0.04% | +0.02 |
| QCOM Qualcomm Inc. | Add +42.6% | 0.08% | +0.02 |
| IXJ iShares Global Healthcare Et | New | 0.01% | +0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +9.6% | 1.07% | +0.01 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +36.8% | 0.05% | +0.01 |
| EMGF iShares Emerging Markets Equ | Add +19.6% | 0.46% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +92.2% | 0.03% | +0.01 |
| FTCS First Trust Capital Strength | New | 0.01% | +0.01 |
| WMT Walmart Inc. | Add +13.9% | 0.07% | +0.01 |
| FBTC Fidelity Wise Origin Bitcoin | Add +47.2% | 0.02% | +0.01 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.01% | +0.01 |
| DFSI Dimensional Int Sus COR1 ETF | Add +53.9% | 0.04% | +0.01 |
| TDIV FT Nasdaq Tech DVD Index FD | New | 0.01% | +0.01 |
| LLY Eli Lilly & Co. | Add +45.0% | 0.06% | +0.01 |
| IWF iShares Russell 1000 Growth | Add +9.5% | 0.10% | +0.01 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.01% | +0.01 |
| LNT Alliant Energy Corp. | New | 0.01% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +5.9% | 0.52% | +0.01 |
| VCIT Vanguard Int-Term Corporate | New | 0.01% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +5.0% | 0.52% | +0.01 |
| FIW First Trust Water ETF | New | 0.01% | +0.01 |
| IBIT iShares Bitcoin Trust ETF | New | 0.01% | +0.01 |
| UBER Uber Technologies Inc. | New | 0.01% | +0.01 |
| VXUS Vanguard Total Intl Stock | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 635 | $7.8B | SPY, BND, IEFA, DFAT, DUHP |
| Q1 2026 | 571 | $6.9B | SPY, BND, IEFA, DFAT, IGSB |
| Q4 2025Amended | 538 | $6.7B | SPY, BND, IEFA, DFAT, IGSB |
| Q3 2025 | 495 | $6.3B | SPY, BND, IEFA, DFAT, IGSB |
| Q2 2025 | 471 | $5.7B | SPY, BND, IEFA, IGSB, DFAT |
| Q1 2025 | 381 | $4.8B | SPY, BND, IEFA, IGSB, DFAT |
| Q4 2024 | 349 | $4.4B | SPY, BND, IEFA, DFAT, IGSB |
| Q3 2024 | 326 | $4.2B | SPY, BND, IEFA, DFAT, IGSB |
| Q2 2024 | 313 | $3.6B | SPY, BND, IEFA, IGSB, DFAC |
| Q1 2024 | 313 | $3.2B | SPY, BND, IEFA, DFAC, IGSB |