Pure Financial Advisors, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 18, 2025), Pure Financial Advisors, LLC reported 471 stock positions worth $5.7 billion. Its top holding was SS SPDR S&P 500 ETF Trust-US (SPY) at 10.6% of the portfolio, followed by Vanguard Total Bond Market (BND, 8.8%) and iShares Core MSCI Eafe ETF (IEFA, 6.1%). Compared with Q1 2025, it opened 94 new positions, sold out of 4, added to 285 and reduced 77. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +195%) and the biggest sale Vanguard Ftse Developed ETF (VEA, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0001571556
- Portfolio Value
- $5.7B (Q2 2025)
- SEC Filing
- 0001571556-25-000005 ↗ filed Jul 18, 2025
Holdings Value
Holdings 471 stocks · $5.7B
| SPY SS SPDR S&P 500 ETF Trust-US | 10.63% | 977,210 | $603.8M | Add +3.7% |
| BND Vanguard Total Bond Market | 8.75% | 6,753,466 | $497.3M | Add +5.9% |
| IEFA iShares Core MSCI Eafe ETF | 6.12% | 4,163,067 | $347.5M | Add +16.5% |
| IGSB iShares 1-5Y Inv Grade Corp. | 4.46% | 4,806,043 | $253.6M | Add +5.4% |
| DFAT Dimensional US Target Value | 4.37% | 4,601,657 | $248.3M | Add +7.8% |
| DUHP Dimensional US High Profi Et | 3.98% | 6,365,367 | $226.4M | Add +3.9% |
| DFAS Dimensional US Small Cap ETF | 3.13% | 2,788,890 | $177.7M | Add +4.9% |
| VNQ Vanguard Real Estate ETF | 2.94% | 1,876,350 | $167.1M | Add +2.8% |
| DFAC Dimensional US Core Equity 2 | 2.74% | 4,341,699 | $155.6M | Add +0.1% |
| DCOR Dimensional US Core Eq 1 ETF | 2.48% | 2,107,446 | $140.9M | Add +3.7% |
| AVDV Avantis Intl S/C Value ETF | 2.27% | 1,623,192 | $128.7M | Add +0.4% |
| VGSH Vanguard Short-Term Treasury | 2.22% | 2,147,713 | $126.2M | Add +6.1% |
| IVV iShares Core S&P 500 ETF | 1.91% | 174,334 | $108.2M | Add +194.9% |
| GNR State Street SPDR S&P Global | 1.86% | 1,952,602 | $105.9M | Add +2.8% |
| VWO Vanguard Ftse Emerging Marke | 1.82% | 2,086,225 | $103.2M | Add +3.6% |
| AVLV Avantis US Large Cap Value | 1.80% | 1,495,289 | $102.0M | Add +0.4% |
| DFAI Dimensional International Co. | 1.77% | 2,905,237 | $100.4M | Add +0.0% |
| AVEM Avantis Emerging Markets Eq | 1.67% | 1,381,984 | $94.7M | Reduce -1.6% |
| VEA Vanguard Ftse Developed ETF | 1.57% | 1,568,128 | $89.4M | Reduce -3.9% |
| VOO Vanguard S&P 500 ETF | 1.51% | 150,757 | $85.6M | Add +26.6% |
| AAPL Apple Inc. | 1.01% | 279,045 | $57.3M | Add +57.5% |
| BNDX Vanguard Total Intl Bond ETF | 0.86% | 989,643 | $49.0M | Add +2.0% |
| SCHX Schwab US Large-Cap ETF | 0.86% | 2,003,299 | $49.0M | Reduce -0.2% |
| JIRE JPMorgan Int Res Enh Eqty | 0.84% | 676,057 | $47.8M | Reduce -1.4% |
| ITOT iShares Core S&P Total U.S. | 0.79% | 332,873 | $45.0M | Reduce -1.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.77% | 142,991 | $43.5M | Add +25.8% |
| MSFT Microsoft Corp. | 0.70% | 79,789 | $39.7M | Add +40.2% |
| DFCF Dimensional Core Fixed Inc. | 0.68% | 916,731 | $38.7M | Add +0.4% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 0.66% | 283,770 | $37.2M | Add +0.5% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.65% | 129,189 | $36.9M | Add +2.0% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.63% | 442,791 | $35.7M | Add +2.6% |
| SCHP Schwab U.S. Tips ETF | 0.62% | 1,328,471 | $35.4M | Add +0.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.62% | 80,124 | $35.1M | Add +1.5% |
| IJH iShares Core S&P Midcap ETF | 0.54% | 496,179 | $30.8M | Add +461.0% |
| IEMG iShares Core MSCI Emerging | 0.54% | 509,251 | $30.6M | Add +119.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.52% | 124,643 | $29.5M | Add +21.6% |
| QUAL iShares MSCI USA Quality Fac | 0.51% | 159,645 | $29.2M | Add +13.6% |
| SPIP SS SPDR P Tips ETF | 0.49% | 1,077,645 | $28.1M | Reduce -2.1% |
| EMGF iShares Emerging Markets Equ | 0.47% | 512,987 | $26.7M | Add +5.5% |
| SCHC Schwab Intl Small-Cap Equity | 0.46% | 617,177 | $26.3M | Add +0.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.44% | 89,913 | $25.2M | Add +0.0% |
| AGG iShares Core U.S. Aggregate | 0.43% | 245,076 | $24.3M | Add +4.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.43% | 598,244 | $24.2M | Add +0.1% |
| STIP iShares 0-5 Year Tips Bond E | 0.42% | 230,141 | $23.7M | Reduce -5.2% |
| AMZN Amazon.com Inc. | 0.39% | 100,855 | $22.1M | Add +51.2% |
| GUNR NT Mstar GLBL NR ETF | 0.39% | 550,052 | $22.1M | Add +9.8% |
| NVDA Nvidia Corp. | 0.38% | 137,238 | $21.7M | Add +25.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.36% | 284,186 | $20.7M | Add +86.6% |
| IWN iShares Russell 2000 Value E | 0.36% | 129,107 | $20.4M | Add +37.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.32% | 347,277 | $18.2M | Reduce -2.1% |
| EMB iShares JP Morgan Usd Emergi | 0.32% | 195,104 | $18.1M | Add +3.7% |
| IJR iShares Core S&P Small-Cap E | 0.31% | 163,073 | $17.8M | Add +489.8% |
| PFF iShares Preferred & Income S | 0.30% | 560,568 | $17.2M | Add +4.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.29% | 223,257 | $16.7M | Reduce -3.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.29% | 92,744 | $16.4M | Add +3.2% |
| VFQY Vanguard U.S. Quality Factor | 0.29% | 112,699 | $16.2M | Add +118.2% |
| TIP iShares Tips Bond ETF | 0.26% | 133,971 | $14.7M | Reduce -3.8% |
| SCHO Schwab Short-Term US Treas | 0.25% | 577,136 | $14.1M | Add +1.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 28,830 | $14.0M | Add +39.0% |
| JPM JPMorgan Chase & Co. | 0.25% | 48,068 | $13.9M | Add +147.7% |
| USRT iShares Core US REIT ETF | 0.23% | 235,741 | $13.3M | Add +14.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.21% | 283,107 | $12.1M | Reduce -6.9% |
| ORCL Oracle Corp. | 0.21% | 53,713 | $11.7M | Add +325.9% |
| FREL Fidelity MSCI RL Est Indx | 0.20% | 410,078 | $11.1M | Reduce -1.5% |
| CMF iShares California Muni Bond | 0.19% | 192,104 | $10.7M | Reduce -2.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.19% | 54,245 | $10.6M | Reduce -20.6% |
| DFSU Dimensional US Sus CORE1 ETF | 0.18% | 266,092 | $10.4M | Add +76.7% |
| DFAX Dimensional World Ex US Core | 0.18% | 349,960 | $10.3M | Reduce -5.2% |
| GOOGL Alphabet Inc. Class A | 0.18% | 57,970 | $10.2M | Add +137.4% |
| EFA iShares MSCI Eafe ETF | 0.17% | 108,207 | $9.7M | Reduce -2.2% |
| TSLA Tesla Inc. | 0.16% | 29,481 | $9.4M | Add +12.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.16% | 16,919 | $9.3M | Add +8.6% |
| V Visa Inc. Class A | 0.16% | 25,683 | $9.1M | Add +369.5% |
| VEU Vanguard Ftse All-World Ex-U | 0.16% | 135,158 | $9.1M | Add +69.5% |
| COST Costco Wholesale Corp. | 0.15% | 8,863 | $8.8M | Add +10.4% |
| DXUV Dimensional US Vtor Eqty ETF | 0.15% | 156,379 | $8.5M | Add +56.5% |
| SHY iShares 1-3 Year Treasury Bo | 0.15% | 101,471 | $8.4M | Reduce -1.5% |
| IWF iShares Russell 1000 Growth | 0.15% | 19,738 | $8.4M | Add +99.6% |
| IWB iShares Russell 1000 ETF | 0.14% | 23,821 | $8.1M | Add +57.4% |
| DFSD Dimensional Short Duration | 0.13% | 155,482 | $7.5M | Add +7.0% |
| VXF Vanguard Extended Market ETF | 0.13% | 37,994 | $7.3M | Add +2.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.13% | 285,217 | $7.3M | Reduce -0.2% |
| CAT Caterpillar Inc. | 0.13% | 18,650 | $7.2M | Add +66.7% |
| PWZ Invesco California Amt-Free | 0.13% | 304,528 | $7.1M | Add +402.7% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.12% | 87,734 | $7.0M | Add +18.2% |
| EWX State Street SPDR S&P Emergi | 0.12% | 110,784 | $6.9M | Reduce -7.7% |
| IVE iShares S&P 500 Value ETF | 0.12% | 33,761 | $6.6M | Reduce -0.5% |
| DXIV Dimensional Intr Vtor E ETF | 0.11% | 110,134 | $6.4M | Add +27.0% |
| XOM Exxon Mobil Corp. | 0.11% | 59,037 | $6.4M | Add +64.5% |
| RTX RTX Corp. | 0.11% | 42,489 | $6.2M | Add +149.8% |
| MA Mastercard Inc. Class A | 0.11% | 10,897 | $6.1M | Add +575.6% |
| MPAA Motorcar Parts of America Inc. | 0.10% | 516,129 | $5.8M | New |
| SPEM State Street SP PTF Em ETF | 0.10% | 133,396 | $5.7M | Reduce -0.6% |
| MUB iShares National Muni Bond E | 0.10% | 54,428 | $5.7M | Add +40.5% |
| BA The Boeing Co. | 0.10% | 26,636 | $5.6M | Add +182.5% |
| HD Home Depot Inc. | 0.10% | 15,048 | $5.5M | Add +28.7% |
| GOOG Alphabet Inc. Class C | 0.10% | 31,028 | $5.5M | Add +22.1% |
| LOW Lowe's Cos Inc. | 0.10% | 24,567 | $5.5M | Add +829.9% |
| SCHM Schwab US Mid Cap ETF | 0.10% | 193,220 | $5.4M | Reduce -2.7% |
| IAGG iShares Intl Aggregate Bond | 0.09% | 100,864 | $5.2M | Reduce -0.5% |
Portfolio Sells Q1 2025 → Q2 2025
| VEA Vanguard Ftse Developed ETF | Reduce -3.9% | 1.57% | −0.16 |
| SPIP SS SPDR P Tips ETF | Reduce -2.1% | 0.49% | −0.11 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -5.2% | 0.42% | −0.11 |
| AVEM Avantis Emerging Markets Eq | Reduce -1.6% | 1.67% | −0.10 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -20.6% | 0.19% | −0.08 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -1.4% | 0.84% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.1% | 0.79% | −0.07 |
| SCHX Schwab US Large-Cap ETF | Reduce -0.2% | 0.86% | −0.07 |
| TIP iShares Tips Bond ETF | Reduce -3.8% | 0.26% | −0.06 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -2.1% | 0.32% | −0.06 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -6.9% | 0.21% | −0.05 |
| FREL Fidelity MSCI RL Est Indx | Reduce -1.5% | 0.20% | −0.04 |
| CMF iShares California Muni Bond | Reduce -2.6% | 0.19% | −0.04 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -3.4% | 0.29% | −0.03 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -1.5% | 0.15% | −0.03 |
| IGE iShares North American Natur | Reduce -7.3% | 0.08% | −0.03 |
| SHW The Sherwin-Williams Co. | Reduce -29.6% | 0.04% | −0.03 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -0.2% | 0.13% | −0.02 |
| DFAX Dimensional World Ex US Core | Reduce -5.2% | 0.18% | −0.02 |
| EWX State Street SPDR S&P Emergi | Reduce -7.7% | 0.12% | −0.02 |
| BSV Vanguard Short-Term Bond ETF | Reduce -7.7% | 0.07% | −0.02 |
| IVE iShares S&P 500 Value ETF | Reduce -0.5% | 0.12% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -2.2% | 0.17% | −0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -3.4% | 0.09% | −0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -19.5% | 0.03% | −0.02 |
| IAGG iShares Intl Aggregate Bond | Reduce -0.5% | 0.09% | −0.02 |
| SCHM Schwab US Mid Cap ETF | Reduce -2.7% | 0.10% | −0.01 |
| ICLN iShares Global Clean Energy | Reduce -17.1% | 0.04% | −0.01 |
| UPS United Parcel Service Class B | Reduce -0.1% | 0.04% | −0.01 |
| SCHV Schwab US Large-Cap Value | Reduce -9.7% | 0.04% | −0.01 |
| SPEM State Street SP PTF Em ETF | Reduce -0.6% | 0.10% | −0.01 |
| MO Altria Group Inc. | Reduce -3.7% | 0.03% | −0.01 |
| NVR NVR Inc. | Reduce -1.6% | 0.04% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Reduce -21.2% | 0.01% | −0.01 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -8.0% | 0.02% | −0.01 |
| EEM iShares MSCI Emerging Market | Reduce -4.3% | 0.04% | −0.01 |
| EIX Edison International | Sold out | 0.00% | −0.01 |
| PHYS Sprott Physical Gold Trust | Sold out | 0.00% | −0.00 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.00 |
| PCAR Paccar Inc. | Reduce -2.2% | 0.02% | −0.00 |
| JWN Nordstrom Inc. | Sold out | 0.00% | −0.00 |
| TMO Thermo Fisher Scientific Inc. | Reduce -6.3% | 0.01% | −0.00 |
| BDX Becton Dickinson and Co. | Reduce -19.9% | 0.00% | −0.00 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -20.1% | 0.01% | −0.00 |
| IWS iShares Russell Mid-Cap Valu | Reduce -0.6% | 0.03% | −0.00 |
| GWX State Street SPDR S&P Intern | Reduce -3.6% | 0.06% | −0.00 |
| BWX SS SPDR BB Intl Treasury BD | Reduce -5.1% | 0.02% | −0.00 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -0.1% | 0.02% | −0.00 |
| IXJ iShares Global Healthcare Et | Reduce -2.8% | 0.01% | −0.00 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -6.6% | 0.02% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| IVV iShares Core S&P 500 ETF | Add +194.9% | 1.91% | +1.21 |
| IEFA iShares Core MSCI Eafe ETF | Add +16.5% | 6.12% | +0.47 |
| IJH iShares Core S&P Midcap ETF | Add +461.0% | 0.54% | +0.43 |
| IEMG iShares Core MSCI Emerging | Add +119.1% | 0.54% | +0.28 |
| IJR iShares Core S&P Small-Cap E | Add +489.8% | 0.31% | +0.25 |
| MSFT Microsoft Corp. | Add +40.2% | 0.70% | +0.25 |
| VOO Vanguard S&P 500 ETF | Add +26.6% | 1.51% | +0.23 |
| AAPL Apple Inc. | Add +57.5% | 1.01% | +0.18 |
| ORCL Oracle Corp. | Add +325.9% | 0.21% | +0.17 |
| SCZ iShares MSCI Eafe Small-Cap | Add +86.6% | 0.36% | +0.16 |
| JPM JPMorgan Chase & Co. | Add +147.7% | 0.25% | +0.15 |
| VFQY Vanguard U.S. Quality Factor | Add +118.2% | 0.29% | +0.14 |
| NVDA Nvidia Corp. | Add +25.1% | 0.38% | +0.13 |
| AMZN Amazon.com Inc. | Add +51.2% | 0.39% | +0.12 |
| V Visa Inc. Class A | Add +369.5% | 0.16% | +0.12 |
| VTI VG Morningstar TS MKT ETF-US | Add +25.8% | 0.77% | +0.11 |
| MPAA Motorcar Parts of America Inc. | New | 0.10% | +0.10 |
| GOOGL Alphabet Inc. Class A | Add +137.4% | 0.18% | +0.10 |
| PWZ Invesco California Amt-Free | Add +402.7% | 0.13% | +0.09 |
| MA Mastercard Inc. Class A | Add +575.6% | 0.11% | +0.09 |
| LOW Lowe's Cos Inc. | Add +829.9% | 0.10% | +0.08 |
| SLDP Solid Power Inc. | New | 0.08% | +0.08 |
| IWF iShares Russell 1000 Growth | Add +99.6% | 0.15% | +0.07 |
| DFSU Dimensional US Sus CORE1 ETF | Add +76.7% | 0.18% | +0.07 |
| BA The Boeing Co. | Add +182.5% | 0.10% | +0.06 |
| IWN iShares Russell 2000 Value E | Add +37.9% | 0.36% | +0.06 |
| RTX RTX Corp. | Add +149.8% | 0.11% | +0.06 |
| DUK Duke Energy Corp. | Add +989.5% | 0.07% | +0.06 |
| VEU Vanguard Ftse All-World Ex-U | Add +69.5% | 0.16% | +0.06 |
| HON Honeywell International Inc. | Add +213.4% | 0.08% | +0.05 |
| AVGO Broadcom Inc. | Add +78.5% | 0.09% | +0.05 |
| CAT Caterpillar Inc. | Add +66.7% | 0.13% | +0.05 |
| IWB iShares Russell 1000 ETF | Add +57.4% | 0.14% | +0.05 |
| PEP Pepsico Inc. | Add +360.9% | 0.06% | +0.05 |
| PSA Public Storage | Add +861.0% | 0.05% | +0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +21.6% | 0.52% | +0.04 |
| DXUV Dimensional US Vtor Eqty ETF | Add +56.5% | 0.15% | +0.04 |
| IQV Iqvia Holdings Inc. | New | 0.04% | +0.04 |
| UNH Unitedhealth Group Inc. | Add +228.6% | 0.09% | +0.03 |
| DISV Dimensional International SM | Add +86.5% | 0.08% | +0.03 |
| MRK Merck & Co. Inc. | Add +130.0% | 0.08% | +0.03 |
| VIG Vanguard Dividend Apprec ETF | Add +143.0% | 0.06% | +0.03 |
| ABT Abbott Laboratories | Add +162.4% | 0.06% | +0.03 |
| LIN Linde PLC | Add +616.4% | 0.04% | +0.03 |
| FXF Invesco Currencyshares Swiss | New | 0.03% | +0.03 |
| XOM Exxon Mobil Corp. | Add +64.5% | 0.11% | +0.02 |
| TSLA Tesla Inc. | Add +12.3% | 0.16% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +53.9% | 0.04% | +0.02 |
| DFSI Dimensional Int Sus COR1 ETF | Add +45.8% | 0.07% | +0.02 |
| DXIV Dimensional Intr Vtor E ETF | Add +27.0% | 0.11% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 635 | $7.8B | SPY, BND, IEFA, DFAT, DUHP |
| Q1 2026 | 571 | $6.9B | SPY, BND, IEFA, DFAT, IGSB |
| Q4 2025Amended | 538 | $6.7B | SPY, BND, IEFA, DFAT, IGSB |
| Q3 2025 | 495 | $6.3B | SPY, BND, IEFA, DFAT, IGSB |
| Q2 2025 | 471 | $5.7B | SPY, BND, IEFA, IGSB, DFAT |
| Q1 2025 | 381 | $4.8B | SPY, BND, IEFA, IGSB, DFAT |
| Q4 2024 | 349 | $4.4B | SPY, BND, IEFA, DFAT, IGSB |
| Q3 2024 | 326 | $4.2B | SPY, BND, IEFA, DFAT, IGSB |
| Q2 2024 | 313 | $3.6B | SPY, BND, IEFA, IGSB, DFAC |
| Q1 2024 | 313 | $3.2B | SPY, BND, IEFA, DFAC, IGSB |