Rooted Wealth Advisors, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Rooted Wealth Advisors, Inc. reported 95 stock positions worth $224.1 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 17.5% of the portfolio, followed by iShares Core Dividend Growth (DGRO, 7.0%) and Invesco Russell 1000 DYN M/F (OMFL, 6.7%). Compared with Q2 2024, it opened 16 new positions, sold out of 7, added to 30 and reduced 48. The biggest buy was iShares Core Dividend Growth (DGRO, shares +78%) and the biggest sale Fidelity Total Bond ETF (FBND, shares −59%).
- Most Recent 13F
- Q2 2026
- Location
- BOURBONNAIS, IL
- CIK
- 0001963732
- Portfolio Value
- $224.1M (Q3 2024)
- SEC Filing
- 0001963732-24-000011 ↗ filed Nov 12, 2024
Holdings Value
Holdings 95 stocks · $224.1M
| VOO Vanguard S&P 500 ETF | 17.50% | 75,159 | $39.2M | Add +0.7% |
| DGRO iShares Core Dividend Growth | 7.05% | 253,992 | $15.8M | Add +78.2% |
| OMFL Invesco Russell 1000 DYN M/F | 6.71% | 286,656 | $15.0M | Add +24.4% |
| JEPI JPMorgan Equity Premium Inco | 6.17% | 235,115 | $13.8M | Add +34.4% |
| IXUS iShares Core Intl Stock ETF | 5.74% | 178,227 | $12.9M | Reduce -1.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 4.76% | 130,158 | $10.7M | Add +19.7% |
| VIG Vanguard Dividend Apprec ETF | 4.08% | 46,732 | $9.1M | Add +18.0% |
| XLP SS Consumer Staples Sel Sect | 3.60% | 99,959 | $8.1M | Add +50.6% |
| FBND Fidelity Total Bond ETF | 3.25% | 157,911 | $7.3M | Reduce -59.2% |
| VYM Vanguard High DVD Yield ETF | 3.01% | 52,839 | $6.8M | Add +12.2% |
| ICLO Invesco Aaa Clo F/R Note ETF | 2.69% | 234,439 | $6.0M | New |
| QQQM Invesco Nasdaq 100 ETF | 1.75% | 19,822 | $3.9M | Add +14.8% |
| SCHH Schwab US REIT ETF | 1.63% | 162,918 | $3.7M | Add +411.8% |
| MOAT Vaneck Morningstar Wide Moat | 1.47% | 34,463 | $3.3M | Reduce -49.4% |
| AAPL Apple Inc. | 1.32% | 13,311 | $3.0M | Reduce -2.9% |
| IUSG iShares Core S&P U.S. Growth | 1.24% | 21,299 | $2.8M | Reduce -68.4% |
| DFAT Dimensional US Target Value | 1.22% | 49,874 | $2.7M | Add +22.0% |
| VCIT Vanguard Int-Term Corporate | 1.22% | 33,062 | $2.7M | Reduce -61.2% |
| ISTB iShares Core 1-5 Year Usd Bo | 1.20% | 55,657 | $2.7M | Reduce -52.4% |
| COM Direxion Auspice BRD Cmdty | 1.18% | 92,123 | $2.6M | Add +315.9% |
| MSFT Microsoft Corp. | 1.15% | 6,312 | $2.6M | Add +2.4% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.98% | 69,164 | $2.2M | New |
| NVDA Nvidia Corp. | 0.96% | 16,776 | $2.1M | Add +15.1% |
| CIBR First Trust Nasdaq Cybersecu | 0.85% | 32,084 | $1.9M | New |
| FDN First Trust DJ Internet Ind | 0.84% | 8,874 | $1.9M | Add +21.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.80% | 26,751 | $1.8M | Reduce -2.0% |
| AMZN Amazon.com Inc. | 0.72% | 8,936 | $1.6M | Add +19.2% |
| VWO Vanguard Ftse Emerging Marke | 0.72% | 32,436 | $1.6M | Reduce -36.8% |
| MUB iShares National Muni Bond E | 0.67% | 13,986 | $1.5M | Add +12.8% |
| SHY iShares 1-3 Year Treasury Bo | 0.64% | 17,471 | $1.4M | Reduce -0.9% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.63% | 33,087 | $1.4M | Reduce -47.6% |
| XBI SS SPDR S&P Biotech ETF | 0.58% | 13,587 | $1.3M | Reduce -8.5% |
| CAT Caterpillar Inc. | 0.57% | 3,193 | $1.3M | Add +6.4% |
| META Meta Platforms Inc. Class A | 0.49% | 1,865 | $1.1M | Reduce -2.4% |
| ILTB iShares Core 10+ Year Usd Bo | 0.48% | 20,887 | $1.1M | Reduce -67.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.48% | 41,692 | $1.1M | Reduce -2.9% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.47% | 20,946 | $1.1M | Add +1.1% |
| GOOGL Alphabet Inc. Class A | 0.47% | 6,477 | $1.1M | Reduce -1.8% |
| HYD Vaneck High Yield Muni ETF | 0.46% | 19,431 | $1.0M | Reduce -1.5% |
| FLBL Franklin Senior Loan ETF | 0.41% | 37,658 | $912K | Add +12.1% |
| SLV iShares Silver Trust | 0.41% | 31,377 | $908K | Reduce -1.9% |
| RSP Invesco S&P 500 Equal Weight | 0.39% | 4,908 | $870K | Reduce -6.0% |
| SPEM State Street SP PTF Em ETF | 0.37% | 19,391 | $830K | Reduce -4.8% |
| JMEE JPM Sma & Mid Cap En Eq Et-U filed as J P MORGAN EXCHANGE TRADED F | 0.34% | 12,707 | $767K | New |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.31% | 18,715 | $691K | Reduce -0.1% |
| IAUM iShares Gold Trust Micro | 0.30% | 25,214 | $665K | Reduce -3.3% |
| TLT iShares 20+ Year Treasury BD | 0.28% | 6,699 | $635K | Reduce -7.9% |
| TSLA Tesla Inc. | 0.28% | 2,572 | $619K | Reduce -2.6% |
| VEA Vanguard Ftse Developed ETF | 0.26% | 11,080 | $575K | Reduce -8.5% |
| MCD McDonald's Corp. | 0.26% | 1,903 | $573K | Add +13.9% |
| VXUS Vanguard Total Intl Stock | 0.25% | 8,860 | $571K | Reduce -0.1% |
| LLY Eli Lilly & Co. | 0.25% | 621 | $558K | Add +20.6% |
| AVGO Broadcom Inc. | 0.23% | 2,994 | $524K | Reduce -86.6% |
| GOOG Alphabet Inc. Class C | 0.21% | 2,896 | $476K | Add +55.0% |
| PEP Pepsico Inc. | 0.21% | 2,786 | $466K | Reduce -4.1% |
| SRLN SS Blackstone Sr Loan ETF | 0.20% | 10,999 | $458K | Reduce -74.4% |
| JPM JPMorgan Chase & Co. | 0.20% | 2,159 | $455K | Add +122.1% |
| LMT Lockheed Martin Corp. | 0.20% | 733 | $444K | New |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.19% | 2,159 | $428K | Reduce -1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.19% | 934 | $424K | New |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.19% | 5,279 | $418K | Reduce -0.9% |
| NFLX Netflix Inc. | 0.18% | 565 | $397K | Add +37.1% |
| PG The Procter & Gamble Co. | 0.18% | 2,378 | $397K | Add +3.1% |
| COST Costco Wholesale Corp. | 0.17% | 424 | $370K | Add +26.2% |
| EMB iShares JP Morgan Usd Emergi | 0.16% | 3,984 | $367K | Reduce -86.8% |
| XOM Exxon Mobil Corp. | 0.16% | 2,832 | $355K | Add +17.8% |
| AMAT Applied Materials Inc. | 0.16% | 1,764 | $353K | Add +14.7% |
| LIN Linde PLC | 0.16% | 752 | $348K | No change |
| WMT Walmart Inc. | 0.15% | 4,234 | $335K | Reduce -2.3% |
| UNH Unitedhealth Group Inc. | 0.15% | 571 | $333K | New |
| IWY iShares Russell Top 200 Grow | 0.15% | 1,530 | $332K | Reduce -6.7% |
| DON Wisdomtree US Midcap Dividen | 0.15% | 6,484 | $329K | Reduce -86.0% |
| IVV iShares Core S&P 500 ETF | 0.13% | 524 | $299K | Reduce -45.1% |
| VCLT Vanguard Long-Term Corp. Bond | 0.13% | 3,750 | $297K | Reduce -9.5% |
| FSMB First Trust Short Dur Manag | 0.13% | 14,709 | $294K | Add +25.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.13% | 608 | $293K | Reduce -12.4% |
| DTD Wisdomtree US Total Dividend | 0.13% | 3,685 | $281K | Reduce -8.5% |
| XLRE SS Real Estate Select Sector | 0.12% | 6,470 | $280K | Reduce -10.0% |
| AMD Advanced Micro Devices | 0.12% | 1,548 | $265K | New |
| IJR iShares Core S&P Small-Cap E | 0.12% | 2,304 | $264K | Reduce -90.0% |
| ANET Arista Networks Inc. | 0.12% | 670 | $263K | New |
| DE Deere & Co. | 0.11% | 633 | $257K | New |
| FTNT Fortinet Inc. | 0.11% | 3,141 | $243K | New |
| HD Home Depot Inc. | 0.11% | 595 | $243K | New |
| MA Mastercard Inc. Class A | 0.11% | 487 | $239K | Reduce -4.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.11% | 2,877 | $237K | Reduce -5.8% |
| GLD SPDR Gold Shares | 0.10% | 956 | $233K | Reduce -9.9% |
| NOW ServiceNow Inc. | 0.10% | 256 | $232K | New |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.10% | 881 | $230K | Reduce -91.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.10% | 2,908 | $229K | Reduce -91.8% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.10% | 6,466 | $229K | Reduce -91.2% |
| DD Dupont DE Nemours Inc. | 0.10% | 2,580 | $222K | New |
| PFFD Global X US Preferred ETF | 0.10% | 10,655 | $219K | Reduce -21.1% |
| CRM Salesforce Inc. | 0.09% | 736 | $209K | New |
| AZO AutoZone Inc. | 0.09% | 68 | $208K | New |
Portfolio Sells Q2 2024 → Q3 2024
| FBND Fidelity Total Bond ETF | Reduce -59.2% | 3.25% | −4.52 |
| IUSG iShares Core S&P U.S. Growth | Reduce -68.4% | 1.24% | −2.56 |
| VCIT Vanguard Int-Term Corporate | Reduce -61.2% | 1.22% | −1.83 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -52.4% | 1.20% | −1.26 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -49.4% | 1.47% | −1.20 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -91.8% | 0.10% | −1.12 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -91.5% | 0.10% | −1.05 |
| IJR iShares Core S&P Small-Cap E | Reduce -90.0% | 0.12% | −1.04 |
| DDWM Wisdomtree DY Inter Eq FD-US | Reduce -91.2% | 0.10% | −1.03 |
| EMB iShares JP Morgan Usd Emergi | Reduce -86.8% | 0.16% | −1.03 |
| ILTB iShares Core 10+ Year Usd Bo | Reduce -67.5% | 0.48% | −0.95 |
| DON Wisdomtree US Midcap Dividen | Reduce -86.0% | 0.15% | −0.86 |
| ARKQ ARK Autonomous Tech & Robot | Sold out | 0.00% | −0.63 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -74.4% | 0.20% | −0.59 |
| SHYG iShares 0-5 YR HY Corp. Bond | Reduce -47.6% | 0.63% | −0.55 |
| VWO Vanguard Ftse Emerging Marke | Reduce -36.8% | 0.72% | −0.29 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.25 |
| HSY The Hershey Co. | Sold out | 0.00% | −0.11 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.11 |
| IVV iShares Core S&P 500 ETF | Reduce -45.1% | 0.13% | −0.10 |
| ODFL Old Dominion Freight Line | Sold out | 0.00% | −0.09 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.09 |
| QYLD Global X Nasd 100 Cov Call | Sold out | 0.00% | −0.08 |
| XBI SS SPDR S&P Biotech ETF | Reduce -8.5% | 0.58% | −0.06 |
| GOOGL Alphabet Inc. Class A | Reduce -1.8% | 0.47% | −0.05 |
| AAPL Apple Inc. | Reduce -2.9% | 1.32% | −0.04 |
| PFFD Global X US Preferred ETF | Reduce -21.1% | 0.10% | −0.02 |
| TLT iShares 20+ Year Treasury BD | Reduce -7.9% | 0.28% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -12.4% | 0.13% | −0.02 |
| TSLA Tesla Inc. | Reduce -2.6% | 0.28% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -8.5% | 0.26% | −0.01 |
| PEP Pepsico Inc. | Reduce -4.1% | 0.21% | −0.01 |
| VCLT Vanguard Long-Term Corp. Bond | Reduce -9.5% | 0.13% | −0.01 |
| IWY iShares Russell Top 200 Grow | Reduce -6.7% | 0.15% | −0.01 |
| DTD Wisdomtree US Total Dividend | Reduce -8.5% | 0.13% | −0.00 |
| XLRE SS Real Estate Select Sector | Reduce -10.0% | 0.12% | −0.00 |
| RSP Invesco S&P 500 Equal Weight | Reduce -6.0% | 0.39% | −0.00 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -2.9% | 0.48% | −0.00 |
| GLD SPDR Gold Shares | Reduce -9.9% | 0.10% | −0.00 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -5.8% | 0.11% | −0.00 |
| HYD Vaneck High Yield Muni ETF | Reduce -1.5% | 0.46% | 0.00 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -0.9% | 0.19% | +0.00 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -0.9% | 0.64% | +0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -1.5% | 0.19% | +0.00 |
| MA Mastercard Inc. Class A | Reduce -4.1% | 0.11% | +0.01 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -0.1% | 0.31% | +0.01 |
| VXUS Vanguard Total Intl Stock | Reduce -0.1% | 0.25% | +0.01 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.0% | 0.80% | +0.01 |
| WMT Walmart Inc. | Reduce -2.3% | 0.15% | +0.01 |
| IAUM iShares Gold Trust Micro | Reduce -3.3% | 0.30% | +0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| DGRO iShares Core Dividend Growth | Add +78.2% | 7.05% | +3.29 |
| ICLO Invesco Aaa Clo F/R Note ETF | New | 2.69% | +2.69 |
| JEPI JPMorgan Equity Premium Inco | Add +34.4% | 6.17% | +1.77 |
| OMFL Invesco Russell 1000 DYN M/F | Add +24.4% | 6.71% | +1.56 |
| SCHH Schwab US REIT ETF | Add +411.8% | 1.63% | +1.34 |
| XLP SS Consumer Staples Sel Sect | Add +50.6% | 3.60% | +1.30 |
| FELC Fidelity Enh LRG Cap Cor ETF | New | 0.98% | +0.98 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +19.7% | 4.76% | +0.91 |
| COM Direxion Auspice BRD Cmdty | Add +315.9% | 1.18% | +0.90 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.85% | +0.85 |
| VIG Vanguard Dividend Apprec ETF | Add +18.0% | 4.08% | +0.78 |
| VOO Vanguard S&P 500 ETF | Add +0.7% | 17.50% | +0.77 |
| VYM Vanguard High DVD Yield ETF | Add +12.2% | 3.01% | +0.45 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | New | 0.34% | +0.34 |
| QQQM Invesco Nasdaq 100 ETF | Add +14.8% | 1.75% | +0.25 |
| DFAT Dimensional US Target Value | Add +22.0% | 1.22% | +0.22 |
| FDN First Trust DJ Internet Ind | Add +21.7% | 0.84% | +0.20 |
| LMT Lockheed Martin Corp. | New | 0.20% | +0.20 |
| BRK.B Berkshire Hathaway Inc. Class B | New | 0.19% | +0.19 |
| NVDA Nvidia Corp. | Add +15.1% | 0.96% | +0.18 |
| UNH Unitedhealth Group Inc. | New | 0.15% | +0.15 |
| AMD Advanced Micro Devices | New | 0.12% | +0.12 |
| ANET Arista Networks Inc. | New | 0.12% | +0.12 |
| DE Deere & Co. | New | 0.11% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +122.1% | 0.20% | +0.11 |
| AMZN Amazon.com Inc. | Add +19.2% | 0.72% | +0.11 |
| FTNT Fortinet Inc. | New | 0.11% | +0.11 |
| HD Home Depot Inc. | New | 0.11% | +0.11 |
| NOW ServiceNow Inc. | New | 0.10% | +0.10 |
| DD Dupont DE Nemours Inc. | New | 0.10% | +0.10 |
| CAT Caterpillar Inc. | Add +6.4% | 0.57% | +0.10 |
| CRM Salesforce Inc. | New | 0.09% | +0.09 |
| AZO AutoZone Inc. | New | 0.09% | +0.09 |
| MUB iShares National Muni Bond E | Add +12.8% | 0.67% | +0.09 |
| GOOG Alphabet Inc. Class C | Add +55.0% | 0.21% | +0.06 |
| MCD McDonald's Corp. | Add +13.9% | 0.26% | +0.06 |
| NFLX Netflix Inc. | Add +37.1% | 0.18% | +0.06 |
| LLY Eli Lilly & Co. | Add +20.6% | 0.25% | +0.06 |
| FLBL Franklin Senior Loan ETF | Add +12.1% | 0.41% | +0.05 |
| COST Costco Wholesale Corp. | Add +26.2% | 0.17% | +0.04 |
| XOM Exxon Mobil Corp. | Add +17.8% | 0.16% | +0.03 |
| FSMB First Trust Short Dur Manag | Add +25.6% | 0.13% | +0.03 |
| JMST JPM Ultra-Short Muni Income | Add +1.1% | 0.47% | +0.01 |
| AMAT Applied Materials Inc. | Add +14.7% | 0.16% | +0.01 |
| PG The Procter & Gamble Co. | Add +3.1% | 0.18% | +0.01 |
| MSFT Microsoft Corp. | Add +2.4% | 1.15% | −0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 149 | $408.5M | VOO, IDMO, SPYG, DGRO, GTO |
| Q1 2026 | 144 | $379.2M | VOO, IDMO, SPYG, DGRO, GTO |
| Q4 2025 | 138 | $355.5M | VOO, IDMO, DGRO, SPYG, JEPI |
| Q3 2025 | 128 | $327.9M | VOO, DGRO, IDMO, SPYG, JEPI |
| Q2 2025 | 107 | $289.3M | VOO, DGRO, JEPI, SPYG, IXUS |
| Q1 2025 | 91 | $232.3M | VOO, DGRO, JEPI, GTO, IXUS |
| Q4 2024 | 93 | $255.7M | VOO, DGRO, JEPI, SPYG, IXUS |
| Q3 2024 | 95 | $224.1M | VOO, DGRO, OMFL, JEPI, IXUS |
| Q2 2024 | 86 | $226.5M | VOO, FBND, IXUS, OMFL, JEPI |
| Q1 2024 | 82 | $202.9M | VOO, FBND, OMFL, IXUS, JEPI |