Seneca Financial Advisors LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed August 27, 2025), Seneca Financial Advisors LLC reported 54 stock positions worth $205.6 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 14.3% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 9.4%) and Schwab US Large-Cap Value (SCHV, 8.4%). Compared with Q2 2024, it opened 4 new positions, sold out of 9, added to 20 and reduced 15. The biggest buy was Schwab US Large-Cap Value (SCHV, shares +5%) and the biggest sale an exit from Wells Fargo (WFC).
- Most Recent 13F
- Q2 2026
- Location
- ROCHESTER, NY
- CIK
- 0002082922
- Portfolio Value
- $205.6M (Q3 2024)
- SEC Filing
- 0001214659-25-012849 ↗ filed Aug 27, 2025
Holdings Value
Holdings 54 stocks · $205.6M
| VIG Vanguard Dividend Apprec ETF | 14.27% | 148,136 | $29.3M | Reduce -0.4% |
| SCHG Schwab US Large-Cap Growth | 9.38% | 185,108 | $19.3M | Add +2.0% |
| SCHV Schwab US Large-Cap Value | 8.38% | 214,406 | $17.2M | Add +4.8% |
| GOVT iShares US Treasury Bond ETF | 8.30% | 727,620 | $17.1M | Add +6.0% |
| SCHM Schwab US Mid Cap ETF | 6.14% | 152,011 | $12.6M | Add +1.5% |
| SCHF Schwab Intl Equity ETF | 5.32% | 266,147 | $10.9M | Add +6.3% |
| VTEB Vanguard Tax-Exempt Bond ETF | 5.13% | 206,483 | $10.6M | Add +10.1% |
| VYM Vanguard High DVD Yield ETF | 5.09% | 81,555 | $10.5M | Add +4.7% |
| SCHA Schwab US Small-Cap ETF | 4.26% | 169,918 | $8.8M | Add +6.8% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 4.03% | 284,120 | $8.3M | Add +0.1% |
| VWO Vanguard Ftse Emerging Marke | 2.99% | 128,660 | $6.2M | Add +2.1% |
| EFV iShares MSCI Eafe Value ETF | 2.79% | 99,740 | $5.7M | Add +6.2% |
| IWB iShares Russell 1000 ETF | 2.47% | 16,154 | $5.1M | Reduce -3.1% |
| SCHO Schwab Short-Term US Treas | 2.43% | 101,959 | $5.0M | Add +2.4% |
| NDSN Nordson Corp. | 2.27% | 17,777 | $4.7M | No change |
| SCHX Schwab US Large-Cap ETF | 1.29% | 39,127 | $2.7M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 1.21% | 21,168 | $2.5M | Reduce -0.1% |
| IWM iShares Russell 2000 ETF | 0.95% | 8,807 | $1.9M | Reduce -1.3% |
| SCHC Schwab Intl Small-Cap Equity | 0.90% | 47,773 | $1.8M | Add +3.5% |
| IWD iShares Russell 1000 Value E | 0.88% | 9,505 | $1.8M | Add +0.4% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.83% | 36,408 | $1.7M | Add +0.8% |
| AAPL Apple Inc. | 0.80% | 7,099 | $1.7M | Reduce -3.7% |
| EFG iShares MSCI Eafe Growth ETF | 0.77% | 14,680 | $1.6M | No change |
| MSFT Microsoft Corp. | 0.74% | 3,558 | $1.5M | Reduce -4.7% |
| WDIV St STR SPD S&P Glo Div-US Inc. | 0.72% | 22,067 | $1.5M | Reduce -6.5% |
| IVV iShares Core S&P 500 ETF | 0.67% | 2,384 | $1.4M | Reduce -37.0% |
| VMBS Vanguard Mortgage-Backed Sec | 0.66% | 28,868 | $1.4M | Add +5.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.65% | 4,710 | $1.3M | No change |
| IWR iShares Russell Mid-Cap ETF | 0.60% | 13,944 | $1.2M | Add +0.4% |
| IWF iShares Russell 1000 Growth | 0.57% | 3,130 | $1.2M | Reduce -10.6% |
| SCHZ Schwab US Aggregate Bond ETF | 0.55% | 23,627 | $1.1M | Reduce -1.7% |
| GDX Vaneck Gold Miners ETF | 0.46% | 23,614 | $940K | No change |
| AMZN Amazon.com Inc. | 0.33% | 3,595 | $670K | Reduce -4.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.32% | 1,693 | $650K | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.28% | 1,001 | $575K | Reduce -14.7% |
| AMGN Amgen Inc. | 0.27% | 1,727 | $556K | No change |
| NVDA Nvidia Corp. | 0.24% | 4,020 | $488K | Reduce -2.1% |
| BNL Broadstone Net Lease Inc. | 0.24% | 25,719 | $487K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.16% | 1,266 | $334K | No change |
| PAYX Paychex Inc. | 0.16% | 2,430 | $326K | Add +0.2% |
| GGG Graco Inc. | 0.13% | 3,000 | $263K | No change |
| CVX Chevron Corp. | 0.12% | 1,698 | $250K | No change |
| XYL Xylem Inc. | 0.12% | 1,828 | $247K | No change |
| STZ Constellation Brands Inc. Class A | 0.12% | 951 | $245K | Add +0.4% |
| TRI Thomson Reuters Corp. | 0.12% | 1,407 | $240K | New |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.11% | 1,349 | $235K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.11% | 479 | $234K | New |
| IEFA iShares Core MSCI Eafe ETF | 0.11% | 2,801 | $219K | Reduce -21.2% |
| MCD McDonald's Corp. | 0.11% | 715 | $218K | New |
| GOOG Alphabet Inc. Class C | 0.10% | 1,280 | $214K | Add +3.2% |
| VOO Vanguard S&P 500 ETF | 0.10% | 403 | $213K | No change |
| AES AES Corp. | 0.10% | 10,400 | $209K | No change |
| DVY iShares Select Dividend ETF | 0.10% | 1,537 | $208K | New |
| BFLY Butterfly Network Inc. | 0.05% | 53,526 | $95K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| WFC Wells Fargo & Co. | Sold out | 0.00% | −0.65 |
| MCO Moody's Corp. | Sold out | 0.00% | −0.44 |
| IVV iShares Core S&P 500 ETF | Reduce -37.0% | 0.67% | −0.40 |
| PEP Pepsico Inc. | Sold out | 0.00% | −0.30 |
| TJX TJX Companies Inc. | Sold out | 0.00% | −0.25 |
| VEA Vanguard Ftse Developed ETF | Sold out | 0.00% | −0.21 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.19 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.17 |
| IJH iShares Core S&P Midcap ETF | Sold out | 0.00% | −0.12 |
| MSFT Microsoft Corp. | Reduce -4.7% | 0.74% | −0.12 |
| IJR iShares Core S&P Small-Cap E | Sold out | 0.00% | −0.11 |
| IWB iShares Russell 1000 ETF | Reduce -3.1% | 2.47% | −0.10 |
| IWF iShares Russell 1000 Growth | Reduce -10.6% | 0.57% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -0.1% | 1.21% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -14.7% | 0.28% | −0.05 |
| AMZN Amazon.com Inc. | Reduce -4.1% | 0.33% | −0.05 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -21.2% | 0.11% | −0.03 |
| NVDA Nvidia Corp. | Reduce -2.1% | 0.24% | −0.03 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -1.7% | 0.55% | −0.02 |
| SCHX Schwab US Large-Cap ETF | Reduce -0.3% | 1.29% | −0.01 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Reduce -6.5% | 0.72% | −0.01 |
| AAPL Apple Inc. | Reduce -3.7% | 0.80% | +0.00 |
| IWM iShares Russell 2000 ETF | Reduce -1.3% | 0.95% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.4% | 14.27% | +0.21 |
Portfolio Buys Q2 2024 → Q3 2024
| SCHV Schwab US Large-Cap Value | Add +4.8% | 8.38% | +0.53 |
| SCHA Schwab US Small-Cap ETF | Add +6.8% | 4.26% | +0.35 |
| SCHF Schwab Intl Equity ETF | Add +6.3% | 5.32% | +0.34 |
| VYM Vanguard High DVD Yield ETF | Add +4.7% | 5.09% | +0.30 |
| GOVT iShares US Treasury Bond ETF | Add +6.0% | 8.30% | +0.27 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +10.1% | 5.13% | +0.26 |
| EFV iShares MSCI Eafe Value ETF | Add +6.2% | 2.79% | +0.21 |
| VWO Vanguard Ftse Emerging Marke | Add +2.1% | 2.99% | +0.14 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +0.1% | 4.03% | +0.13 |
| TRI Thomson Reuters Corp. | New | 0.12% | +0.12 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.11% | +0.11 |
| SCHM Schwab US Mid Cap ETF | Add +1.5% | 6.14% | +0.11 |
| MCD McDonald's Corp. | New | 0.11% | +0.11 |
| DVY iShares Select Dividend ETF | New | 0.10% | +0.10 |
| SCHC Schwab Intl Small-Cap Equity | Add +3.5% | 0.90% | +0.04 |
| IWD iShares Russell 1000 Value E | Add +0.4% | 0.88% | +0.02 |
| VMBS Vanguard Mortgage-Backed Sec | Add +5.0% | 0.66% | +0.02 |
| IWR iShares Russell Mid-Cap ETF | Add +0.4% | 0.60% | +0.01 |
| PAYX Paychex Inc. | Add +0.2% | 0.16% | +0.01 |
| STZ Constellation Brands Inc. Class A | Add +0.4% | 0.12% | −0.01 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +0.8% | 0.83% | −0.01 |
| GOOG Alphabet Inc. Class C | Add +3.2% | 0.10% | −0.01 |
| SCHO Schwab Short-Term US Treas | Add +2.4% | 2.43% | −0.05 |
| SCHG Schwab US Large-Cap Growth | Add +2.0% | 9.38% | −0.10 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 66 | $385.0M | SCHG, VIG, SCHM, STIP, SCHP |
| Q1 2026 | 64 | $341.3M | VIG, SCHG, STIP, SCHP, SCHM |
| Q4 2025 | 64 | $328.6M | VIG, SCHG, STIP, SCHM, VXUS |
| Q3 2025 | 63 | $306.3M | VIG, SCHG, GOVT, STIP, SCHM |
| Q2 2025 | 61 | $259.5M | VIG, SCHG, GOVT, SCHV, SCHM |
| Q1 2025 | 55 | $206.3M | VIG, GOVT, SCHG, SCHV, SCHM |
| Q4 2024 | 55 | $201.4M | VIG, SCHG, GOVT, SCHV, SCHM |
| Q3 2024 | 54 | $205.6M | VIG, SCHG, SCHV, GOVT, SCHM |
| Q2 2024 | 59 | $193.1M | VIG, SCHG, GOVT, SCHV, SCHM |
| Q1 2024 | 57 | $187.6M | VIG, SCHG, SCHV, SCHM, GOVT |