Shoker Investment Counsel, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 2, 2024), Shoker Investment Counsel, Inc. reported 100 stock positions worth $280.1 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 10.6% of the portfolio, followed by iShares Core S&P Small-Cap E (IJR, 10.3%) and iShares Core MSCI Eafe ETF (IEFA, 9.7%). Compared with Q4 2023, it opened 9 new positions, sold out of 1, added to 53 and reduced 26. The biggest buy was a new position in Vaneck Bitcoin ETF (HODL) and the biggest sale Pepsico (PEP, shares −0%).

Most Recent 13F
Q2 2026
Location
OXFORD, OH
CIK
0001599623
Portfolio Value
$280.1M (Q1 2024)
SEC Filing
0001420506-24-000682 ↗ filed May 2, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $280.1M $280.1M Q1 2024 Q2 2024: $283.4M Q2 2024 Q3 2024: $297.4M Q3 2024 Q4 2024: $296.1M Q4 2024 Q1 2025: $296.0M Q1 2025 Q2 2025: $319.0M Q2 2025 Q3 2025: $339.0M Q3 2025 Q4 2025: $341.3M Q4 2025 Q1 2026: $336.8M Q1 2026 Q2 2026: $398.4M Q2 2026

Holdings 100 stocks · $280.1M
IJH iShares Core S&P Midcap ETF 10.61% 492,275 $29.7M Add +0.8%
IJR iShares Core S&P Small-Cap E 10.34% 264,727 $29.0M Add +1.7%
IEFA iShares Core MSCI Eafe ETF 9.68% 367,063 $27.1M Reduce -5.9%
PG The Procter & Gamble Co. 5.05% 88,039 $14.1M Reduce -0.1%
SCZ iShares MSCI Eafe Small-Cap 2.87% 127,679 $8.1M Add +0.0%
MPC Marathon Petroleum Corp. 2.49% 34,109 $7.0M Reduce -2.2%
MSFT Microsoft Corp. 2.27% 15,000 $6.4M Reduce -0.2%
AAPL Apple Inc. 2.25% 37,039 $6.3M Reduce -0.4%
SPY SS SPDR S&P 500 ETF Trust-US 2.20% 11,791 $6.2M Reduce -2.3%
AMZN Amazon.com Inc. 2.00% 30,890 $5.6M Reduce -1.4%
KLAC KLA Corp. 1.96% 7,719 $5.5M Reduce -0.5%
JPM JPMorgan Chase & Co. 1.83% 25,721 $5.1M Reduce -0.4%
IVV iShares Core S&P 500 ETF 1.79% 9,535 $5.0M Add +7.8%
ABBV Abbvie Inc. 1.61% 24,918 $4.5M Add +0.6%
HODL Vaneck Bitcoin ETF 1.61% 56,969 $4.5M New
XOM Exxon Mobil Corp. 1.57% 37,537 $4.4M Reduce 0.0%
EPD Enterprise Products Partners 1.45% 138,755 $4.1M Reduce -5.7%
AMAT Applied Materials Inc. 1.38% 18,543 $3.9M Add +1.0%
MRK Merck & Co. Inc. 1.34% 28,704 $3.8M Add +0.2%
UNP Union Pacific Corp. 1.29% 14,828 $3.6M Add +0.3%
RSP Invesco S&P 500 Equal Weight 1.25% 20,847 $3.5M Add +6.0%
RTX RTX Corp. 1.24% 35,457 $3.5M Add +0.5%
CVX Chevron Corp. 1.17% 20,646 $3.3M Reduce -1.3%
TXN Texas Instruments Inc. 1.14% 18,502 $3.2M Add +0.7%
CSCO Cisco Systems Inc. 1.09% 61,120 $3.1M Add +0.4%
ADI Analog Devices Inc. 1.09% 15,476 $3.0M Add +1.9%
AMGN Amgen Inc. 1.06% 10,519 $3.0M Add +0.7%
JNJ Johnson & Johnson 1.05% 18,625 $2.9M Add +0.7%
PAYX Paychex Inc. 1.05% 24,108 $2.9M Add +0.5%
MCD McDonald's Corp. 1.02% 10,158 $2.8M Add +0.5%
MDY State Street SPDR S&P Midcap 1.01% 5,116 $2.8M Reduce -1.1%
EMR Emerson Electric Co. 0.96% 23,671 $2.7M Add +0.4%
GIS General Mills Inc. 0.91% 36,355 $2.5M Reduce -0.3%
ITW Illinois Tool Works 0.91% 9,561 $2.5M Add +0.3%
DOW Dow Inc. 0.89% 42,756 $2.5M Add +1.2%
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd 0.84% 26,468 $2.4M New
GD General Dynamics Corp. 0.84% 8,024 $2.3M Add +2.4%
KO The Coca-Cola Co. 0.82% 37,750 $2.3M Add +1.1%
UPS United Parcel Service Class B 0.80% 15,270 $2.3M Reduce -0.0%
KMB Kimberly-Clark Corp. 0.75% 16,255 $2.1M Add +3.0%
DUK Duke Energy Corp. 0.74% 21,471 $2.1M Add +0.5%
VEU Vanguard Ftse All-World Ex-U 0.73% 35,105 $2.1M Reduce -0.0%
EFA iShares MSCI Eafe ETF 0.71% 24,925 $2.0M Reduce -2.8%
FFBC First Financial Bancorp 0.63% 80,183 $1.8M Add +0.0%
MMM 3M Co. 0.60% 17,984 $1.7M Add +6.5%
NVDA Nvidia Corp. 0.58% 1,813 $1.6M Add +12.3%
SPSM SS SPDR P S&P 600 Small Cap 0.58% 38,348 $1.6M Add +0.2%
GILD Gilead Sciences Inc. 0.50% 19,301 $1.4M Add +2.6%
FLIN Franklin Ftse India ETF 0.49% 36,951 $1.4M New
QQQ Invesco QQQ Trust Series 1 0.47% 2,987 $1.3M Add +0.1%
PFE Pfizer Inc. 0.46% 46,582 $1.3M Reduce -12.3%
QQQM Invesco Nasdaq 100 ETF 0.41% 6,215 $1.1M Reduce -63.2%
GOOGL Alphabet Inc. Class A 0.41% 7,300 $1.1M Reduce -1.9%
MO Altria Group Inc. 0.37% 23,805 $1.0M Reduce -8.7%
PEBO Peoples Bancorp Inc. 0.31% 30,433 $874K Add +1.2%
SHEL Shell PLC-ADR 0.31% 12,684 $862K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.29% 3,197 $826K Add +0.6%
META Meta Platforms Inc. Class A 0.27% 1,531 $752K New
CAT Caterpillar Inc. 0.26% 1,973 $718K Add +0.3%
DD Dupont DE Nemours Inc. 0.24% 8,746 $675K Add +0.3%
NUE Nucor Corp. 0.23% 3,288 $658K Add +0.1%
WM Waste Management Inc. 0.23% 3,060 $652K Add +0.1%
IJT iShares S&P Small-Cap 600 GR 0.23% 4,948 $642K No change
BRK.B Berkshire Hathaway Inc. Class B 0.22% 1,468 $617K Reduce -3.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.21% 15,804 $593K Add +0.3%
ADP Automatic Data Processing 0.21% 2,348 $576K Add +0.5%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.20% 10,300 $569K No change
LLY Eli Lilly & Co. 0.20% 740 $563K Add +30.7%
CX Cemex Sab-Spons ADR Part Cer 0.18% 57,050 $517K No change
BA The Boeing Co. 0.18% 2,629 $498K Add +2.8%
IJS iShares S&P Small-Cap 600 Va 0.16% 4,558 $462K Reduce -2.8%
FITB Fifth Third Bancorp 0.16% 11,837 $434K Add +0.3%
XLE SS Energy Select Sector 0.15% 4,535 $431K Add +0.1%
ETN Eaton Corp. PLC 0.14% 1,250 $390K No change
J Jacobs Solutions Inc. 0.13% 2,474 $374K Add +0.2%
SDY SS SPDR S&P Dividend ETF 0.13% 2,864 $374K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.13% 1,086 $374K No change
KMI Kinder Morgan Inc. 0.13% 19,914 $367K Add +0.0%
AFG American Financial Group Inc. 0.12% 2,535 $342K Add +2.5%
ORCL Oracle Corp. 0.12% 2,644 $332K Add +0.3%
COP Conocophillips 0.12% 2,507 $323K Add +0.4%
VGK Vanguard Ftse Europe ETF 0.11% 4,779 $321K Add +0.1%
ABT Abbott Laboratories 0.11% 2,839 $318K Add +0.2%
KR Kroger Co. 0.11% 5,300 $302K Reduce -2.1%
RY Royal Bank of Canada 0.10% 2,812 $282K No change
WMT Walmart Inc. 0.10% 4,617 $277K No change
NOW ServiceNow Inc. 0.10% 349 $268K Reduce -2.2%
HON Honeywell International Inc. 0.10% 1,317 $266K Add +0.5%
VTV Vanguard Mrngstr Val ETF-Aui 0.09% 1,596 $259K Add +0.2%
NVS Novartis AG-Sponsored ADR 0.08% 2,425 $232K No change
CLF Cleveland-Cliffs Inc. 0.08% 10,241 $232K No change
MKC McCormick & Co.-Non VTG SHRS 0.08% 3,001 $230K Add +0.6%
C Citigroup Inc. 0.08% 3,467 $220K New
LMT Lockheed Martin Corp. 0.08% 478 $217K Add +0.6%
SCCO Southern Copper Corp. 0.08% 1,991 $213K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 1,101 $209K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.07% 1,660 $202K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 2,021 $202K New
HBAN Huntington Bancshares Inc. 0.05% 11,104 $152K No change
PEP Pepsico Inc. 0.01% 21,617 $20K Reduce -0.0%

Portfolio Sells Q4 2023 → Q1 2024
PEP Pepsico Inc. Reduce -0.0% 0.01% −1.41
IEFA iShares Core MSCI Eafe ETF Reduce -5.9% 9.68% −0.93
QQQM Invesco Nasdaq 100 ETF Reduce -63.2% 0.41% −0.69
AAPL Apple Inc. Reduce -0.4% 2.25% −0.52
PFE Pfizer Inc. Reduce -12.3% 0.46% −0.13
UPS United Parcel Service Class B Reduce -0.0% 0.80% −0.12
GOOG Alphabet Inc. Class C Sold out 0.00% −0.10
EPD Enterprise Products Partners Reduce -5.7% 1.45% −0.04
MO Altria Group Inc. Reduce -8.7% 0.37% −0.04
EFA iShares MSCI Eafe ETF Reduce -2.8% 0.71% −0.04
CVX Chevron Corp. Reduce -1.3% 1.17% −0.03
VEU Vanguard Ftse All-World Ex-U Reduce -0.0% 0.73% −0.03
IJS iShares S&P Small-Cap 600 Va Reduce -2.8% 0.16% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.3% 2.20% −0.02
GIS General Mills Inc. Reduce -0.3% 0.91% −0.01
MDY State Street SPDR S&P Midcap Reduce -1.1% 1.01% −0.01
NOW ServiceNow Inc. Reduce -2.2% 0.10% −0.00
GOOGL Alphabet Inc. Class A Reduce -1.9% 0.41% +0.00
BRK.B Berkshire Hathaway Inc. Class B Reduce -3.0% 0.22% +0.01
KR Kroger Co. Reduce -2.1% 0.11% +0.01
PG The Procter & Gamble Co. Reduce -0.1% 5.05% +0.06
MSFT Microsoft Corp. Reduce -0.2% 2.27% +0.09
XOM Exxon Mobil Corp. Reduce 0.0% 1.57% +0.12
JPM JPMorgan Chase & Co. Reduce -0.4% 1.83% +0.13
AMZN Amazon.com Inc. Reduce -1.4% 2.00% +0.16
KLAC KLA Corp. Reduce -0.5% 1.96% +0.22
MPC Marathon Petroleum Corp. Reduce -2.2% 2.49% +0.49

Portfolio Buys Q4 2023 → Q1 2024
HODL Vaneck Bitcoin ETF New 1.61% +1.61
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd New 0.84% +0.84
FLIN Franklin Ftse India ETF New 0.49% +0.49
NVDA Nvidia Corp. Add +12.3% 0.58% +0.28
META Meta Platforms Inc. Class A New 0.27% +0.27
AMAT Applied Materials Inc. Add +1.0% 1.38% +0.23
IVV iShares Core S&P 500 ETF Add +7.8% 1.79% +0.15
IJH iShares Core S&P Midcap ETF Add +0.8% 10.61% +0.14
MRK Merck & Co. Inc. Add +0.2% 1.34% +0.13
ABBV Abbvie Inc. Add +0.6% 1.61% +0.12
RTX RTX Corp. Add +0.5% 1.24% +0.09
C Citigroup Inc. New 0.08% +0.08
SCCO Southern Copper Corp. New 0.08% +0.08
IBM Intl Business Machines Corp. New 0.07% +0.07
LLY Eli Lilly & Co. Add +30.7% 0.20% +0.07
DIS The Walt Disney Co. New 0.07% +0.07
EMR Emerson Electric Co. Add +0.4% 0.96% +0.07
TJX TJX Companies Inc. New 0.07% +0.07
RSP Invesco S&P 500 Equal Weight Add +6.0% 1.25% +0.05
GD General Dynamics Corp. Add +2.4% 0.84% +0.05
CAT Caterpillar Inc. Add +0.3% 0.26% +0.03
WM Waste Management Inc. Add +0.1% 0.23% +0.02
NUE Nucor Corp. Add +0.1% 0.23% +0.01
ORCL Oracle Corp. Add +0.3% 0.12% +0.01
J Jacobs Solutions Inc. Add +0.2% 0.13% +0.01
AFG American Financial Group Inc. Add +2.5% 0.12% +0.01
XLE SS Energy Select Sector Add +0.1% 0.15% +0.01
BAC Bank of America Corp. Add +0.3% 0.21% +0.01
KMB Kimberly-Clark Corp. Add +3.0% 0.75% +0.01
MKC McCormick & Co.-Non VTG SHRS Add +0.6% 0.08% +0.00
COP Conocophillips Add +0.4% 0.12% +0.00
QQQ Invesco QQQ Trust Series 1 Add +0.1% 0.47% +0.00
VTV Vanguard Mrngstr Val ETF-Aui Add +0.2% 0.09% +0.00
FITB Fifth Third Bancorp Add +0.3% 0.16% −0.00
VBK Van Morst SML-Cap Gro-Usd Inc. Add +0.6% 0.29% −0.00
VGK Vanguard Ftse Europe ETF Add +0.1% 0.11% −0.00
ADP Automatic Data Processing Add +0.5% 0.21% −0.00
KMI Kinder Morgan Inc. Add +0.0% 0.13% −0.01
LMT Lockheed Martin Corp. Add +0.6% 0.08% −0.01
DOW Dow Inc. Add +1.2% 0.89% −0.01
ABT Abbott Laboratories Add +0.2% 0.11% −0.01
HON Honeywell International Inc. Add +0.5% 0.10% −0.01
DD Dupont DE Nemours Inc. Add +0.3% 0.24% −0.02
KO The Coca-Cola Co. Add +1.1% 0.82% −0.03
SPSM SS SPDR P S&P 600 Small Cap Add +0.2% 0.58% −0.04
PAYX Paychex Inc. Add +0.5% 1.05% −0.06
ITW Illinois Tool Works Add +0.3% 0.91% −0.06
DUK Duke Energy Corp. Add +0.5% 0.74% −0.07
TXN Texas Instruments Inc. Add +0.7% 1.14% −0.07
JNJ Johnson & Johnson Add +0.7% 1.05% −0.07

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 113$398.4MIJR, IJH, IEFA, PG, KLAC
Q1 2026 109$336.8MIJR, IJH, IEFA, PG, SCZ
Q4 2025 111$341.3MIJR, IJH, IEFA, PG, SCZ
Q3 2025 111$339.0MIJR, IJH, IEFA, PG, SCZ
Q2 2025 111$319.0MIJR, IJH, IEFA, PG, SCZ
Q1 2025 104$296.0MIJR, IJH, IEFA, PG, SCZ
Q4 2024 103$296.1MIJR, IJH, IEFA, PG, AAPL
Q3 2024 103$297.4MIJR, IJH, IEFA, PG, SCZ
Q2 2024 99$283.4MIJR, IJH, IEFA, PG, SCZ
Q1 2024 100$280.1MIJH, IJR, IEFA, PG, SCZ