Shoker Investment Counsel, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 31, 2024), Shoker Investment Counsel, Inc. reported 99 stock positions worth $283.4 million. Its top holding was iShares Core S&P Small-Cap E (IJR) at 10.0% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 9.8%) and iShares Core MSCI Eafe ETF (IEFA, 8.5%). Compared with Q1 2024, it opened 3 new positions, sold out of 4, added to 44 and reduced 45. The biggest buy was Pepsico (PEP, shares +1%) and the biggest sale Vaneck Bitcoin ETF (HODL, shares −79%).

Most Recent 13F
Q2 2026
Location
OXFORD, OH
CIK
0001599623
Portfolio Value
$283.4M (Q2 2024)
SEC Filing
0001420506-24-001225 ↗ filed Jul 31, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $280.1M Q1 2024 Q2 2024: $283.4M $283.4M Q2 2024 Q3 2024: $297.4M Q3 2024 Q4 2024: $296.1M Q4 2024 Q1 2025: $296.0M Q1 2025 Q2 2025: $319.0M Q2 2025 Q3 2025: $339.0M Q3 2025 Q4 2025: $341.3M Q4 2025 Q1 2026: $336.8M Q1 2026 Q2 2026: $398.4M Q2 2026

Holdings 99 stocks · $283.4M

IJR iShares Core S&P Small-Cap E 10.03% 266,570 $28.4M Add +0.7%
IJH iShares Core S&P Midcap ETF 9.80% 474,750 $27.8M Reduce -3.6%
IEFA iShares Core MSCI Eafe ETF 8.46% 330,003 $24.0M Reduce -10.1%
PG The Procter & Gamble Co. 5.11% 87,860 $14.5M Reduce -0.2%
SCZ iShares MSCI Eafe Small-Cap 2.86% 131,385 $8.1M Add +2.9%
AAPL Apple Inc. 2.67% 35,968 $7.6M Reduce -2.9%
MSFT Microsoft Corp. 2.21% 14,015 $6.3M Reduce -6.6%
KLAC KLA Corp. 2.07% 7,112 $5.9M Reduce -7.9%
SPY SS SPDR S&P 500 ETF Trust-US 2.05% 10,667 $5.8M Reduce -9.5%
MPC Marathon Petroleum Corp. 1.95% 31,795 $5.5M Reduce -6.8%
AMZN Amazon.com Inc. 1.92% 28,149 $5.4M Reduce -8.9%
IVV iShares Core S&P 500 ETF 1.86% 9,640 $5.3M Add +1.1%
JPM JPMorgan Chase & Co. 1.74% 24,423 $4.9M Reduce -5.0%
XOM Exxon Mobil Corp. 1.50% 36,824 $4.2M Reduce -1.9%
ABBV Abbvie Inc. 1.46% 24,039 $4.1M Reduce -3.5%
RSP Invesco S&P 500 Equal Weight 1.45% 24,965 $4.1M Add +19.8%
EPD Enterprise Products Partners 1.37% 134,039 $3.9M Reduce -3.4%
PFE Pfizer Inc. 1.36% 138,136 $3.9M Add +196.5%
AMAT Applied Materials Inc. 1.36% 16,372 $3.9M Reduce -11.7%
TXN Texas Instruments Inc. 1.27% 18,571 $3.6M Add +0.4%
PEP Pepsico Inc. 1.27% 21,849 $3.6M Add +1.1%
NVDA Nvidia Corp. 1.25% 28,563 $3.5M Add +57.5%
RTX RTX Corp. 1.20% 33,952 $3.4M Reduce -4.2%
MRK Merck & Co. Inc. 1.20% 27,470 $3.4M Reduce -4.3%
ADI Analog Devices Inc. 1.19% 14,711 $3.4M Reduce -4.9%
CVX Chevron Corp. 1.17% 21,135 $3.3M Add +2.4%
AMGN Amgen Inc. 1.15% 10,425 $3.3M Reduce -0.9%
UNP Union Pacific Corp. 1.14% 14,330 $3.2M Reduce -3.4%
FLIN Franklin Ftse India ETF 1.08% 76,540 $3.1M Add +107.1%
CSCO Cisco Systems Inc. 1.04% 62,044 $2.9M Add +1.5%
PAYX Paychex Inc. 1.02% 24,478 $2.9M Add +1.5%
JNJ Johnson & Johnson 0.97% 18,846 $2.8M Add +1.2%
MDY State Street SPDR S&P Midcap 0.95% 5,032 $2.7M Reduce -1.6%
MCD McDonald's Corp. 0.94% 10,499 $2.7M Add +3.4%
EMR Emerson Electric Co. 0.92% 23,767 $2.6M Add +0.4%
KO The Coca-Cola Co. 0.91% 40,375 $2.6M Add +7.0%
META Meta Platforms Inc. Class A 0.87% 4,875 $2.5M Add +218.4%
DUK Duke Energy Corp. 0.86% 24,218 $2.4M Add +12.8%
GD General Dynamics Corp. 0.84% 8,238 $2.4M Add +2.7%
ITW Illinois Tool Works 0.83% 9,906 $2.3M Add +3.6%
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd 0.81% 25,961 $2.3M Reduce -1.9%
DOW Dow Inc. 0.81% 43,379 $2.3M Add +1.5%
KMB Kimberly-Clark Corp. 0.81% 16,607 $2.3M Add +2.2%
UPS United Parcel Service Class B 0.78% 16,061 $2.2M Add +5.2%
SO The Southern Co. 0.77% 28,219 $2.2M New
MMM 3M Co. 0.71% 19,576 $2.0M Add +8.8%
EFA iShares MSCI Eafe ETF 0.68% 24,502 $1.9M Reduce -1.7%
VEU Vanguard Ftse All-World Ex-U 0.68% 32,714 $1.9M Reduce -6.8%
GS Goldman Sachs Group Inc. 0.65% 4,044 $1.8M New
FFBC First Financial Bancorp 0.63% 80,062 $1.8M Reduce -0.1%
GILD Gilead Sciences Inc. 0.54% 22,393 $1.5M Add +16.0%
QQQM Invesco Nasdaq 100 ETF 0.53% 7,672 $1.5M Add +23.4%
SPSM SS SPDR P S&P 600 Small Cap 0.53% 35,889 $1.5M Reduce -6.4%
QQQ Invesco QQQ Trust Series 1 0.50% 2,980 $1.4M Reduce -0.2%
MO Altria Group Inc. 0.47% 29,141 $1.3M Add +22.4%
GOOGL Alphabet Inc. Class A 0.34% 5,293 $964K Reduce -27.5%
PEBO Peoples Bancorp Inc. 0.33% 30,789 $924K Add +1.2%
SHEL Shell PLC-ADR 0.32% 12,490 $902K Reduce -1.5%
HODL Vaneck Bitcoin ETF 0.28% 11,783 $800K Reduce -79.3%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.28% 3,156 $790K Reduce -1.3%
DD Dupont DE Nemours Inc. 0.25% 8,770 $706K Add +0.3%
CAT Caterpillar Inc. 0.23% 1,979 $659K Add +0.3%
WM Waste Management Inc. 0.23% 3,061 $653K Add +0.0%
IJT iShares S&P Small-Cap 600 GR 0.21% 4,715 $606K Reduce -4.7%
LLY Eli Lilly & Co. 0.21% 666 $603K Reduce -10.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.21% 15,027 $598K Reduce -4.9%
BRK.B Berkshire Hathaway Inc. Class B 0.21% 1,453 $591K Reduce -1.0%
ADP Automatic Data Processing 0.20% 2,365 $565K Add +0.7%
NUE Nucor Corp. 0.17% 3,105 $491K Reduce -5.6%
BA The Boeing Co. 0.17% 2,679 $488K Add +1.9%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.17% 10,300 $486K No change
IJS iShares S&P Small-Cap 600 Va 0.16% 4,545 $442K Reduce -0.3%
FITB Fifth Third Bancorp 0.15% 11,523 $420K Reduce -2.6%
WMT Walmart Inc. 0.15% 6,175 $418K Add +33.7%
XLE SS Energy Select Sector 0.15% 4,539 $414K Add +0.1%
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 1,086 $406K No change
KMI Kinder Morgan Inc. 0.14% 19,828 $394K Reduce -0.4%
ETN Eaton Corp. PLC 0.14% 1,250 $392K No change
ORCL Oracle Corp. 0.14% 2,713 $383K Add +2.6%
CX Cemex Sab-Spons ADR Part Cer 0.13% 57,050 $365K No change
J Jacobs Solutions Inc. 0.12% 2,479 $346K Add +0.2%
VOO Vanguard S&P 500 ETF 0.12% 678 $339K New
AFG American Financial Group Inc. 0.11% 2,549 $314K Add +0.6%
RY Royal Bank of Canada 0.11% 2,812 $299K No change
ABT Abbott Laboratories 0.10% 2,847 $296K Add +0.3%
COP Conocophillips 0.10% 2,476 $283K Reduce -1.2%
NOW ServiceNow Inc. 0.10% 349 $275K No change
VGK Vanguard Ftse Europe ETF 0.10% 4,091 $273K Reduce -14.4%
HON Honeywell International Inc. 0.10% 1,262 $270K Reduce -4.2%
KR Kroger Co. 0.09% 5,307 $265K Add +0.1%
NVS Novartis AG-Sponsored ADR 0.09% 2,335 $249K Reduce -3.7%
LMT Lockheed Martin Corp. 0.08% 481 $225K Add +0.6%
C Citigroup Inc. 0.08% 3,491 $222K Add +0.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.08% 1,979 $218K Reduce -2.1%
SCCO Southern Copper Corp. 0.08% 2,011 $217K Add +1.0%
MKC McCormick & Co.-Non VTG SHRS 0.08% 3,028 $215K Add +0.9%
SDY SS SPDR S&P Dividend ETF 0.07% 1,656 $211K Reduce -42.2%
CLF Cleveland-Cliffs Inc. 0.06% 10,161 $156K Reduce -0.8%
HBAN Huntington Bancshares Inc. 0.05% 11,104 $146K No change

Portfolio Sells Q1 2024 → Q2 2024

HODL Vaneck Bitcoin ETF Reduce -79.3% 0.28% −1.32
IEFA iShares Core MSCI Eafe ETF Reduce -10.1% 8.46% −1.22
GIS General Mills Inc. Sold out 0.00% −0.91
IJH iShares Core S&P Midcap ETF Reduce -3.6% 9.80% −0.81
MPC Marathon Petroleum Corp. Reduce -6.8% 1.95% −0.54
ABBV Abbvie Inc. Reduce -3.5% 1.46% −0.15
SPY SS SPDR S&P 500 ETF Trust-US Reduce -9.5% 2.05% −0.15
UNP Union Pacific Corp. Reduce -3.4% 1.14% −0.14
MRK Merck & Co. Inc. Reduce -4.3% 1.20% −0.14
VTV Vanguard Mrngstr Val ETF-Aui Sold out 0.00% −0.09
EPD Enterprise Products Partners Reduce -3.4% 1.37% −0.08
JPM JPMorgan Chase & Co. Reduce -5.0% 1.74% −0.08
AMZN Amazon.com Inc. Reduce -8.9% 1.92% −0.08
IBM Intl Business Machines Corp. Sold out 0.00% −0.07
DIS The Walt Disney Co. Sold out 0.00% −0.07
XOM Exxon Mobil Corp. Reduce -1.9% 1.50% −0.07
GOOGL Alphabet Inc. Class A Reduce -27.5% 0.34% −0.07
MSFT Microsoft Corp. Reduce -6.6% 2.21% −0.06
NUE Nucor Corp. Reduce -5.6% 0.17% −0.06
SDY SS SPDR S&P Dividend ETF Reduce -42.2% 0.07% −0.06
MDY State Street SPDR S&P Midcap Reduce -1.6% 0.95% −0.06
SPSM SS SPDR P S&P 600 Small Cap Reduce -6.4% 0.53% −0.06
VEU Vanguard Ftse All-World Ex-U Reduce -6.8% 0.68% −0.06
RTX RTX Corp. Reduce -4.2% 1.20% −0.03
EFA iShares MSCI Eafe ETF Reduce -1.7% 0.68% −0.03
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd Reduce -1.9% 0.81% −0.03
CLF Cleveland-Cliffs Inc. Reduce -0.8% 0.06% −0.03
VGK Vanguard Ftse Europe ETF Reduce -14.4% 0.10% −0.02
AMAT Applied Materials Inc. Reduce -11.7% 1.36% −0.02
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -1.3% 0.28% −0.02
IJT iShares S&P Small-Cap 600 GR Reduce -4.7% 0.21% −0.02
COP Conocophillips Reduce -1.2% 0.10% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.0% 0.21% −0.01
IJS iShares S&P Small-Cap 600 Va Reduce -0.3% 0.16% −0.01
FITB Fifth Third Bancorp Reduce -2.6% 0.15% −0.01
BAC Bank of America Corp. Reduce -4.9% 0.21% −0.00
HON Honeywell International Inc. Reduce -4.2% 0.10% +0.00
FFBC First Financial Bancorp Reduce -0.1% 0.63% +0.00
NVS Novartis AG-Sponsored ADR Reduce -3.7% 0.09% +0.00
TJX TJX Companies Inc. Reduce -2.1% 0.08% +0.00
KMI Kinder Morgan Inc. Reduce -0.4% 0.14% +0.01
SHEL Shell PLC-ADR Reduce -1.5% 0.32% +0.01
LLY Eli Lilly & Co. Reduce -10.0% 0.21% +0.01
QQQ Invesco QQQ Trust Series 1 Reduce -0.2% 0.50% +0.03
PG The Procter & Gamble Co. Reduce -0.2% 5.11% +0.07
AMGN Amgen Inc. Reduce -0.9% 1.15% +0.09
ADI Analog Devices Inc. Reduce -4.9% 1.19% +0.10
KLAC KLA Corp. Reduce -7.9% 2.07% +0.11
AAPL Apple Inc. Reduce -2.9% 2.67% +0.42

Portfolio Buys Q1 2024 → Q2 2024

PEP Pepsico Inc. Add +1.1% 1.27% +1.26
PFE Pfizer Inc. Add +196.5% 1.36% +0.90
SO The Southern Co. New 0.77% +0.77
NVDA Nvidia Corp. Add +57.5% 1.25% +0.66
GS Goldman Sachs Group Inc. New 0.65% +0.65
META Meta Platforms Inc. Class A Add +218.4% 0.87% +0.60
FLIN Franklin Ftse India ETF Add +107.1% 1.08% +0.59
RSP Invesco S&P 500 Equal Weight Add +19.8% 1.45% +0.19
TXN Texas Instruments Inc. Add +0.4% 1.27% +0.13
QQQM Invesco Nasdaq 100 ETF Add +23.4% 0.53% +0.13
DUK Duke Energy Corp. Add +12.8% 0.86% +0.12
VOO Vanguard S&P 500 ETF New 0.12% +0.12
MMM 3M Co. Add +8.8% 0.71% +0.10
MO Altria Group Inc. Add +22.4% 0.47% +0.10
KO The Coca-Cola Co. Add +7.0% 0.91% +0.09
IVV iShares Core S&P 500 ETF Add +1.1% 1.86% +0.07
KMB Kimberly-Clark Corp. Add +2.2% 0.81% +0.06
WMT Walmart Inc. Add +33.7% 0.15% +0.05
GILD Gilead Sciences Inc. Add +16.0% 0.54% +0.04
ORCL Oracle Corp. Add +2.6% 0.14% +0.02
PEBO Peoples Bancorp Inc. Add +1.2% 0.33% +0.01
GD General Dynamics Corp. Add +2.7% 0.84% +0.01
DD Dupont DE Nemours Inc. Add +0.3% 0.25% +0.01
LMT Lockheed Martin Corp. Add +0.6% 0.08% +0.00
SCCO Southern Copper Corp. Add +1.0% 0.08% +0.00
C Citigroup Inc. Add +0.7% 0.08% −0.00
WM Waste Management Inc. Add +0.0% 0.23% −0.00
BA The Boeing Co. Add +1.9% 0.17% −0.01
CVX Chevron Corp. Add +2.4% 1.17% −0.01
MKC McCormick & Co.-Non VTG SHRS Add +0.9% 0.08% −0.01
ADP Automatic Data Processing Add +0.7% 0.20% −0.01
XLE SS Energy Select Sector Add +0.1% 0.15% −0.01
ABT Abbott Laboratories Add +0.3% 0.10% −0.01
AFG American Financial Group Inc. Add +0.6% 0.11% −0.01
J Jacobs Solutions Inc. Add +0.2% 0.12% −0.01
KR Kroger Co. Add +0.1% 0.09% −0.01
SCZ iShares MSCI Eafe Small-Cap Add +2.9% 2.86% −0.02
PAYX Paychex Inc. Add +1.5% 1.02% −0.02
CAT Caterpillar Inc. Add +0.3% 0.23% −0.02
UPS United Parcel Service Class B Add +5.2% 0.78% −0.03
EMR Emerson Electric Co. Add +0.4% 0.92% −0.04
CSCO Cisco Systems Inc. Add +1.5% 1.04% −0.05
MCD McDonald's Corp. Add +3.4% 0.94% −0.07
ITW Illinois Tool Works Add +3.6% 0.83% −0.08
DOW Dow Inc. Add +1.5% 0.81% −0.08
JNJ Johnson & Johnson Add +1.2% 0.97% −0.08
IJR iShares Core S&P Small-Cap E Add +0.7% 10.03% −0.31

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 113$398.4MIJR, IJH, IEFA, PG, KLAC
Q1 2026 109$336.8MIJR, IJH, IEFA, PG, SCZ
Q4 2025 111$341.3MIJR, IJH, IEFA, PG, SCZ
Q3 2025 111$339.0MIJR, IJH, IEFA, PG, SCZ
Q2 2025 111$319.0MIJR, IJH, IEFA, PG, SCZ
Q1 2025 104$296.0MIJR, IJH, IEFA, PG, SCZ
Q4 2024 103$296.1MIJR, IJH, IEFA, PG, AAPL
Q3 2024 103$297.4MIJR, IJH, IEFA, PG, SCZ
Q2 2024 99$283.4MIJR, IJH, IEFA, PG, SCZ
Q1 2024 100$280.1MIJH, IJR, IEFA, PG, SCZ