Shoker Investment Counsel, Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 5, 2025), Shoker Investment Counsel, Inc. reported 103 stock positions worth $296.1 million. Its top holding was iShares Core S&P Small-Cap E (IJR) at 10.5% of the portfolio, followed by iShares Core S&P Midcap ETF (IJH, 9.9%) and iShares Core MSCI Eafe ETF (IEFA, 7.5%). Compared with Q3 2024, it opened 1 new position, sold out of 1, added to 66 and reduced 19. The biggest buy was Procter & Gamble (PG, shares +23%) and the biggest sale iShares Core MSCI Eafe ETF (IEFA, shares −0%).

Most Recent 13F
Q2 2026
Location
OXFORD, OH
CIK
0001599623
Portfolio Value
$296.1M (Q4 2024)
SEC Filing
0001420506-25-000139 ↗ filed Feb 5, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $280.1M Q1 2024 Q2 2024: $283.4M Q2 2024 Q3 2024: $297.4M Q3 2024 Q4 2024: $296.1M $296.1M Q4 2024 Q1 2025: $296.0M Q1 2025 Q2 2025: $319.0M Q2 2025 Q3 2025: $339.0M Q3 2025 Q4 2025: $341.3M Q4 2025 Q1 2026: $336.8M Q1 2026 Q2 2026: $398.4M Q2 2026

Holdings 103 stocks · $296.1M
IJR iShares Core S&P Small-Cap E 10.49% 269,576 $31.1M Add +1.4%
IJH iShares Core S&P Midcap ETF 9.87% 468,825 $29.2M Add +0.5%
IEFA iShares Core MSCI Eafe ETF 7.53% 317,132 $22.3M Reduce -0.5%
PG The Procter & Gamble Co. 6.07% 107,186 $18.0M Add +22.8%
AAPL Apple Inc. 2.94% 34,721 $8.7M Add +0.4%
SCZ iShares MSCI Eafe Small-Cap 2.61% 127,117 $7.7M Add +1.2%
SPY SS SPDR S&P 500 ETF Trust-US 2.19% 11,079 $6.5M Add +4.9%
AMZN Amazon.com Inc. 2.04% 27,586 $6.1M Reduce -0.2%
JPM JPMorgan Chase & Co. 1.96% 24,228 $5.8M Add +0.7%
MSFT Microsoft Corp. 1.94% 13,630 $5.7M Reduce -0.8%
IVV iShares Core S&P 500 ETF 1.92% 9,657 $5.7M Add +2.6%
AVGO Broadcom Inc. 1.68% 21,469 $5.0M Add +0.2%
MPC Marathon Petroleum Corp. 1.50% 31,822 $4.4M Add +0.8%
KLAC KLA Corp. 1.48% 6,935 $4.4M Add +1.0%
RSP Invesco S&P 500 Equal Weight 1.46% 24,684 $4.3M Add +0.1%
EPD Enterprise Products Partners 1.40% 131,788 $4.1M Reduce -0.2%
ABBV Abbvie Inc. 1.39% 23,086 $4.1M Reduce -1.3%
XOM Exxon Mobil Corp. 1.34% 36,827 $4.0M Add +0.8%
NVDA Nvidia Corp. 1.32% 29,051 $3.9M Add +0.2%
RTX RTX Corp. 1.28% 32,758 $3.8M Reduce -0.3%
CSCO Cisco Systems Inc. 1.23% 61,745 $3.7M Add +0.7%
FLIN Franklin Ftse India ETF 1.23% 95,876 $3.6M Add +0.3%
TXN Texas Instruments Inc. 1.16% 18,290 $3.4M Add +0.9%
PAYX Paychex Inc. 1.14% 24,039 $3.4M Add +0.4%
PFE Pfizer Inc. 1.12% 125,442 $3.3M Add +1.1%
PEP Pepsico Inc. 1.12% 21,797 $3.3M Add +0.6%
UNP Union Pacific Corp. 1.10% 14,272 $3.3M Add +1.3%
CVX Chevron Corp. 1.08% 22,106 $3.2M Add +1.3%
ADI Analog Devices Inc. 1.05% 14,626 $3.1M Add +2.4%
META Meta Platforms Inc. Class A 1.03% 5,218 $3.1M Add +2.5%
DOW Dow Inc. 1.01% 74,341 $3.0M Add +74.8%
MCD McDonald's Corp. 1.00% 10,181 $3.0M Reduce -0.1%
EMR Emerson Electric Co. 0.99% 23,641 $2.9M Add +1.0%
MDY State Street SPDR S&P Midcap 0.97% 5,047 $2.9M Add +0.1%
MRK Merck & Co. Inc. 0.91% 27,035 $2.7M Add +1.4%
JNJ Johnson & Johnson 0.91% 18,571 $2.7M Add +1.2%
AMGN Amgen Inc. 0.90% 10,184 $2.7M Add +1.1%
AMAT Applied Materials Inc. 0.88% 16,068 $2.6M Add +2.1%
DUK Duke Energy Corp. 0.87% 23,918 $2.6M Add +1.6%
ITW Illinois Tool Works 0.85% 9,935 $2.5M Add +1.1%
GS Goldman Sachs Group Inc. 0.85% 4,384 $2.5M Add +5.2%
KO The Coca-Cola Co. 0.84% 39,829 $2.5M Add +1.6%
MMM 3M Co. 0.83% 19,038 $2.5M Add +0.5%
SO The Southern Co. 0.82% 29,381 $2.4M Add +3.5%
KMB Kimberly-Clark Corp. 0.74% 16,744 $2.2M Add +1.7%
GD General Dynamics Corp. 0.74% 8,282 $2.2M Add +1.2%
FFBC First Financial Bancorp 0.73% 80,062 $2.2M No change
GILD Gilead Sciences Inc. 0.71% 22,649 $2.1M Add +1.6%
VEU Vanguard Ftse All-World Ex-U 0.64% 32,827 $1.9M Add +0.4%
EFA iShares MSCI Eafe ETF 0.61% 23,913 $1.8M Reduce -2.2%
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd 0.60% 19,632 $1.8M Reduce -7.0%
SPSM SS SPDR P S&P 600 Small Cap 0.55% 35,918 $1.6M Add +0.5%
MO Altria Group Inc. 0.53% 29,991 $1.6M Add +4.5%
QQQ Invesco QQQ Trust Series 1 0.52% 2,992 $1.5M Add +0.3%
QQQM Invesco Nasdaq 100 ETF 0.52% 7,258 $1.5M Reduce -7.7%
GOOGL Alphabet Inc. Class A 0.34% 5,276 $999K Add +0.0%
PEBO Peoples Bancorp Inc. 0.34% 31,467 $997K Add +1.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.29% 3,085 $864K Add +0.1%
CAT Caterpillar Inc. 0.24% 1,990 $722K Add +0.3%
ADP Automatic Data Processing 0.24% 2,388 $699K Add +0.4%
DD Dupont DE Nemours Inc. 0.23% 8,817 $672K Reduce -2.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.22% 15,113 $664K Add +0.3%
SHEL Shell PLC-ADR 0.22% 10,596 $664K Reduce -0.6%
IJT iShares S&P Small-Cap 600 GR 0.22% 4,714 $638K No change
BRK.B Berkshire Hathaway Inc. Class B 0.22% 1,408 $638K Reduce -1.6%
WM Waste Management Inc. 0.21% 3,069 $619K Add +0.2%
WMT Walmart Inc. 0.19% 6,180 $558K No change
KMI Kinder Morgan Inc. 0.18% 19,828 $543K No change
LLY Eli Lilly & Co. 0.17% 666 $515K Reduce -1.9%
FITB Fifth Third Bancorp 0.17% 11,970 $506K Add +0.2%
IJS iShares S&P Small-Cap 600 Va 0.17% 4,543 $494K No change
BA The Boeing Co. 0.17% 2,783 $493K No change
ORCL Oracle Corp. 0.15% 2,725 $454K Add +0.2%
VUG Vanguard Mrngstar GR ETF-Sui 0.15% 1,086 $446K No change
ETN Eaton Corp. PLC 0.13% 1,190 $395K Reduce -4.8%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.13% 10,300 $395K No change
XLE SS Energy Select Sector 0.13% 4,547 $390K Add +0.1%
NOW ServiceNow Inc. 0.13% 349 $370K No change
CRM Salesforce Inc. 0.12% 1,091 $365K No change
NUE Nucor Corp. 0.12% 3,117 $364K Add +0.2%
AFG American Financial Group Inc. 0.12% 2,648 $363K Add +3.3%
KR Kroger Co. 0.12% 5,922 $362K Add +0.1%
RY Royal Bank of Canada 0.11% 2,810 $339K Reduce -0.1%
J Jacobs Solutions Inc. 0.11% 2,490 $333K Add +0.2%
ABT Abbott Laboratories 0.11% 2,851 $323K Reduce -0.1%
CX Cemex Sab-Spons ADR Part Cer 0.11% 57,050 $322K No change
HON Honeywell International Inc. 0.10% 1,274 $288K Add +0.4%
VGK Vanguard Ftse Europe ETF 0.09% 3,966 $252K Reduce -3.1%
C Citigroup Inc. 0.08% 3,542 $249K Add +0.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.08% 1,122 $247K Add +0.5%
COP Conocophillips 0.08% 2,488 $247K Add +0.2%
TPG TPG Inc. 0.08% 3,889 $244K Add +10.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.08% 1,979 $239K No change
LMT Lockheed Martin Corp. 0.08% 487 $237K Add +0.6%
MKC McCormick & Co.-Non VTG SHRS 0.08% 3,062 $233K Add +0.5%
NVS Novartis AG-Sponsored ADR 0.08% 2,335 $227K No change
SDY SS SPDR S&P Dividend ETF 0.07% 1,663 $220K Add +0.2%
MRVL Marvell Technology Inc. 0.07% 1,986 $219K New
VOO Vanguard S&P 500 ETF 0.07% 397 $214K Reduce -35.8%
GE General Electric filed as GE AEROSPACE 0.07% 1,272 $212K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.07% 1,208 $205K No change
HBAN Huntington Bancshares Inc. 0.06% 11,104 $181K No change
CLF Cleveland-Cliffs Inc. 0.03% 10,161 $96K No change

Portfolio Sells Q3 2024 → Q4 2024
IEFA iShares Core MSCI Eafe ETF Reduce -0.5% 7.53% −0.83
ABBV Abbvie Inc. Reduce -1.3% 1.39% −0.17
SCCO Southern Copper Corp. Sold out 0.00% −0.08
EFA iShares MSCI Eafe ETF Reduce -2.2% 0.61% −0.08
RTX RTX Corp. Reduce -0.3% 1.28% −0.06
MSFT Microsoft Corp. Reduce -0.8% 1.94% −0.05
MCD McDonald's Corp. Reduce -0.1% 1.00% −0.05
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd Reduce -7.0% 0.60% −0.04
DD Dupont DE Nemours Inc. Reduce -2.6% 0.23% −0.04
VOO Vanguard S&P 500 ETF Reduce -35.8% 0.07% −0.04
LLY Eli Lilly & Co. Reduce -1.9% 0.17% −0.03
QQQM Invesco Nasdaq 100 ETF Reduce -7.7% 0.52% −0.01
VGK Vanguard Ftse Europe ETF Reduce -3.1% 0.09% −0.01
SHEL Shell PLC-ADR Reduce -0.6% 0.22% −0.01
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.6% 0.22% −0.01
ETN Eaton Corp. PLC Reduce -4.8% 0.13% −0.01
RY Royal Bank of Canada Reduce -0.1% 0.11% −0.00
ABT Abbott Laboratories Reduce -0.1% 0.11% −0.00
EPD Enterprise Products Partners Reduce -0.2% 1.40% +0.10
AMZN Amazon.com Inc. Reduce -0.2% 2.04% +0.31

Portfolio Buys Q3 2024 → Q4 2024
PG The Procter & Gamble Co. Add +22.8% 6.07% +0.98
AVGO Broadcom Inc. Add +0.2% 1.68% +0.44
JPM JPMorgan Chase & Co. Add +0.7% 1.96% +0.26
AAPL Apple Inc. Add +0.4% 2.94% +0.23
DOW Dow Inc. Add +74.8% 1.01% +0.23
SPY SS SPDR S&P 500 ETF Trust-US Add +4.9% 2.19% +0.16
GS Goldman Sachs Group Inc. Add +5.2% 0.85% +0.15
CSCO Cisco Systems Inc. Add +0.7% 1.23% +0.14
NVDA Nvidia Corp. Add +0.2% 1.32% +0.13
EMR Emerson Electric Co. Add +1.0% 0.99% +0.13
IVV iShares Core S&P 500 ETF Add +2.6% 1.92% +0.10
IJH iShares Core S&P Midcap ETF Add +0.5% 9.87% +0.09
GILD Gilead Sciences Inc. Add +1.6% 0.71% +0.08
MRVL Marvell Technology Inc. New 0.07% +0.07
PAYX Paychex Inc. Add +0.4% 1.14% +0.06
META Meta Platforms Inc. Class A Add +2.5% 1.03% +0.05
GOOGL Alphabet Inc. Class A Add +0.0% 0.34% +0.04
MO Altria Group Inc. Add +4.5% 0.53% +0.04
IJR iShares Core S&P Small-Cap E Add +1.4% 10.49% +0.04
QQQ Invesco QQQ Trust Series 1 Add +0.3% 0.52% +0.03
BAC Bank of America Corp. Add +0.3% 0.22% +0.02
PEBO Peoples Bancorp Inc. Add +1.0% 0.34% +0.02
ADP Automatic Data Processing Add +0.4% 0.24% +0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Add +0.1% 0.29% +0.01
TPG TPG Inc. Add +10.4% 0.08% +0.01
C Citigroup Inc. Add +0.7% 0.08% +0.01
HON Honeywell International Inc. Add +0.4% 0.10% +0.01
KR Kroger Co. Add +0.1% 0.12% +0.01
AFG American Financial Group Inc. Add +3.3% 0.12% +0.01
MDY State Street SPDR S&P Midcap Add +0.1% 0.97% +0.01
J Jacobs Solutions Inc. Add +0.2% 0.11% +0.00
CVX Chevron Corp. Add +1.3% 1.08% +0.00
IBM Intl Business Machines Corp. Add +0.5% 0.08% +0.00
FITB Fifth Third Bancorp Add +0.2% 0.17% −0.00
SPSM SS SPDR P S&P 600 Small Cap Add +0.5% 0.55% −0.00
ORCL Oracle Corp. Add +0.2% 0.15% −0.00
XLE SS Energy Select Sector Add +0.1% 0.13% −0.00
COP Conocophillips Add +0.2% 0.08% −0.00
WM Waste Management Inc. Add +0.2% 0.21% −0.00
SDY SS SPDR S&P Dividend ETF Add +0.2% 0.07% −0.01
MKC McCormick & Co.-Non VTG SHRS Add +0.5% 0.08% −0.01
ITW Illinois Tool Works Add +1.1% 0.85% −0.01
LMT Lockheed Martin Corp. Add +0.6% 0.08% −0.02
CAT Caterpillar Inc. Add +0.3% 0.24% −0.02
RSP Invesco S&P 500 Equal Weight Add +0.1% 1.46% −0.02
NUE Nucor Corp. Add +0.2% 0.12% −0.03
MMM 3M Co. Add +0.5% 0.83% −0.04
DUK Duke Energy Corp. Add +1.6% 0.87% −0.04
SO The Southern Co. Add +3.5% 0.82% −0.04
KMB Kimberly-Clark Corp. Add +1.7% 0.74% −0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 113$398.4MIJR, IJH, IEFA, PG, KLAC
Q1 2026 109$336.8MIJR, IJH, IEFA, PG, SCZ
Q4 2025 111$341.3MIJR, IJH, IEFA, PG, SCZ
Q3 2025 111$339.0MIJR, IJH, IEFA, PG, SCZ
Q2 2025 111$319.0MIJR, IJH, IEFA, PG, SCZ
Q1 2025 104$296.0MIJR, IJH, IEFA, PG, SCZ
Q4 2024 103$296.1MIJR, IJH, IEFA, PG, AAPL
Q3 2024 103$297.4MIJR, IJH, IEFA, PG, SCZ
Q2 2024 99$283.4MIJR, IJH, IEFA, PG, SCZ
Q1 2024 100$280.1MIJH, IJR, IEFA, PG, SCZ