Trademark Financial Management, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 30, 2024), Trademark Financial Management, LLC reported 86 stock positions worth $122.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 13.3% of the portfolio, followed by Pacer US Cash Cows 100 ETF (COWZ, 6.4%) and Vaneck Morningstar Wide Moat (MOAT, 6.1%). Compared with Q1 2024, it opened 14 new positions, sold out of 4, added to 27 and reduced 43. The biggest buy was Vngrd Mrgstr MG CP VL ETF-Ui (MGV, shares +194%) and the biggest sale Pacer US Cash Cows 100 ETF (COWZ, shares −10%).

Most Recent 13F
Q2 2026
Location
Bloomington, MN
CIK
0002011736
Portfolio Value
$122.8M (Q2 2024)
SEC Filing
0002011736-24-000002 ↗ filed Jul 30, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $120.6M Q1 2024 Q2 2024: $122.8M $122.8M Q2 2024 Q3 2024: $126.1M Q3 2024 Q4 2024: $125.9M Q4 2024 Q1 2025: $131.1M Q1 2025 Q2 2025: $163.5M Q2 2025 Q3 2025: $171.8M Q3 2025 Q4 2025: $181.7M Q4 2025 Q1 2026: $204.1M Q1 2026 Q2 2026: $244.2M Q2 2026

Holdings 86 stocks · $122.8M

IVV iShares Core S&P 500 ETF 13.25% 29,743 $16.3M Reduce -0.6%
COWZ Pacer US Cash Cows 100 ETF 6.36% 143,249 $7.8M Reduce -9.9%
MOAT Vaneck Morningstar Wide Moat 6.11% 86,572 $7.5M Reduce -7.6%
JPST JPMorgan Ultra-Short Income 6.07% 147,629 $7.5M Reduce -2.0%
QQQ Invesco QQQ Trust Series 1 6.07% 15,548 $7.4M Add +8.8%
QUAL iShares MSCI USA Quality Fac 5.05% 36,339 $6.2M Add +5.4%
VTI VG Morningstar TS MKT ETF-US 3.20% 14,687 $3.9M Reduce -0.2%
AVUS Avantis U.S. Equity ETF 3.10% 42,192 $3.8M Reduce -1.8%
DBEF Xtrackers MSCI Eafe Hedged E 2.66% 78,873 $3.3M Reduce -16.5%
SPGP Invesco S&P 500 Garp ETF 2.24% 26,714 $2.7M Reduce -25.1%
JCPB JPMorgan Core Plus Bond ETF 2.19% 58,173 $2.7M Add +3.6%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 2.08% 21,513 $2.5M Add +194.2%
ESGV Vanguard ESG US Stock ETF 2.06% 26,216 $2.5M Reduce -1.2%
IAU iShares Gold Trust 1.81% 50,596 $2.2M Add +5.2%
AVSU Avantis Resp US Equity ETF 1.49% 29,599 $1.8M Reduce -1.4%
IWF iShares Russell 1000 Growth 1.47% 4,943 $1.8M Add +0.5%
NUDM Nuveen ESG Intl Devel MRK Eq 1.44% 56,937 $1.8M Reduce -1.5%
IHDG Wisdomtree International Hed 1.34% 36,138 $1.6M Add +42.3%
NULG Nuveen ESG LRG-Cap GRW ETF 1.21% 18,326 $1.5M Reduce -1.9%
FSMD Fidelity Small-Mid Multifact 1.08% 35,271 $1.3M Add +2.6%
AVSE Avantis Resp Emerg MKTS Eq-E 1.05% 24,978 $1.3M Reduce -1.8%
CLOI Vaneck Clo ETF 0.96% 22,249 $1.2M Add +45.0%
AVSD Avantis Reps Intern Equi ETF 0.94% 20,713 $1.2M Reduce -1.5%
DFIV Dimensional International Va 0.91% 31,211 $1.1M Add +1.9%
AMZN Amazon.com Inc. 0.90% 5,739 $1.1M Add +20.4%
LVHI Franklin International Low V 0.83% 34,587 $1.0M New
MSFT Microsoft Corp. 0.82% 2,266 $1.0M Add +124.6%
VUG Vanguard Mrngstar GR ETF-Sui 0.80% 2,630 $984K Reduce -5.7%
AVDE Avantis International Equity 0.73% 14,324 $892K Reduce -48.6%
USTB Victoryshares Short-Term Bon 0.70% 17,364 $865K Reduce -36.5%
XSVM Invesco S&P Smallcap Value W 0.67% 15,781 $827K Reduce -0.4%
XLV SS Health Care Select Sector 0.65% 5,464 $796K Reduce -0.9%
USFR Wisdomtree Floating Rate Tre 0.65% 15,753 $793K Add +12.7%
ITOT iShares Core S&P Total U.S. 0.60% 6,222 $739K Reduce -0.8%
COST Costco Wholesale Corp. 0.59% 858 $729K New
HFXI Nylim Ftse Intr Eq CN ETF-Ui 0.59% 26,993 $721K No change
SMH Vaneck Semiconductor ETF 0.58% 2,732 $712K Add +3.5%
DFUS Dimensional US Eq MKT ETF 0.56% 11,600 $683K No change
HSCZ iShares Cur HDG MSCI Eafe SM 0.55% 21,272 $679K Reduce -0.9%
LQDH iShares Int Hedg Corp. BD ETF 0.52% 6,919 $643K Add +10.9%
GDX Vaneck Gold Miners ETF 0.52% 18,909 $642K Add +27.6%
NULV Nuveen ESG Large-Cap Val ETF 0.52% 16,754 $633K Reduce -1.1%
VIG Vanguard Dividend Apprec ETF 0.52% 3,464 $632K Reduce -4.9%
FVD First Trust Value Line DVD 0.51% 15,450 $630K Reduce -10.2%
FRDM Freedom 100 Emeging MRKT ETF 0.51% 17,597 $622K Reduce -2.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.51% 1,140 $620K Add +0.4%
VB Vanguard Most SM-Cap ETF-Usd 0.50% 2,800 $611K Reduce -11.4%
MINO PIMCO Municipal Income Oppor 0.46% 12,514 $569K Add +30.4%
AVEM Avantis Emerging Markets Eq 0.46% 9,158 $559K New
UUP Invesco DB US Dollar Index B 0.45% 19,058 $555K Add +58.5%
PAVE Global X US Infrastructure 0.45% 14,996 $555K Reduce -30.6%
VRIG Invesco Variable Rate Invest filed as POWERSHARES ACTIVELY MANAGED 0.43% 20,959 $527K Add +25.0%
JMEE JPM Sma & Mid Cap En Eq Et-U filed as J P MORGAN EXCHANGE TRADED F 0.42% 9,165 $519K Reduce -19.7%
EYLD Cambria Emerg Shrhldr Yield 0.42% 14,963 $515K New
KIE SS SPDR S&P Insurance ETF 0.40% 9,793 $488K Reduce -7.8%
IJR iShares Core S&P Small-Cap E 0.39% 4,532 $483K Reduce -19.7%
AAPL Apple Inc. 0.39% 2,286 $481K Reduce -1.8%
BNDX Vanguard Total Intl Bond ETF 0.39% 9,817 $478K Reduce -31.9%
DXJ Wisdomtree Japan Hedged Eq 0.37% 4,060 $458K Add +25.5%
HYGH iShares Int Rate Hedg HY ETF 0.36% 5,218 $444K Add +28.7%
DSMC Distillate S/M Cash Flow ETF 0.35% 12,556 $436K New
TCAF T Rowe PRC Cap Appreciation 0.35% 13,761 $432K Reduce -5.6%
DFSB Dim GLB Sustain Fix Inc. ETF 0.32% 7,675 $392K Reduce -1.7%
NVDA Nvidia Corp. 0.31% 3,120 $385K Add +2.0%
EEMS iShares MSCI Emerging MKT SM 0.29% 5,884 $360K Reduce -21.1%
PWRD TCW Transform Systems ETF 0.28% 5,130 $350K New
HTAB Hartford Schroders Tax Aware 0.28% 17,847 $345K Add +0.3%
SCHD Schwab US DVD Equity ETF 0.27% 4,251 $331K Reduce -79.0%
EMNT PIMCO Enhcd St M-Active ESG 0.27% 3,335 $329K Reduce -1.2%
SPYX SS SPDR S&P 500 Foss FL ETF 0.26% 7,280 $325K Add +49.5%
DFIS Dimensional International SM 0.25% 12,620 $311K Add +2.9%
XOM Exxon Mobil Corp. 0.25% 2,668 $307K New
ESGU iShares ESG Aware MSCI USA 0.22% 2,248 $268K Reduce -0.3%
MUB iShares National Muni Bond E 0.21% 2,371 $253K Reduce -6.5%
USMV iShares MSCI USA Min Vol Fac 0.20% 2,903 $244K Reduce -20.8%
JPIB JPMorgan Intl BND ETF 0.20% 5,141 $242K New
EMXC iShares MSCI Emr MRK Ex Chna 0.20% 4,059 $240K Reduce -6.7%
OKE Oneok Inc. 0.20% 2,944 $240K New
IJH iShares Core S&P Midcap ETF 0.19% 4,046 $237K Reduce -1.5%
FYLD Cambria Foreign Shareholder 0.19% 8,792 $232K New
SPTM SS SPDR P S&P 1500 Comp ETF 0.19% 3,475 $231K Add +0.2%
UNH Unitedhealth Group Inc. 0.17% 422 $215K New
NZF Nuveen Municipal Credit Inc. 0.17% 17,200 $212K New
PG The Procter & Gamble Co. 0.17% 1,250 $206K New
DGS Wisdomtree Em Small Cap 0.17% 3,952 $203K Reduce -20.7%
IWY iShares Russell Top 200 Grow 0.17% 946 $203K New

Portfolio Sells Q1 2024 → Q2 2024

COWZ Pacer US Cash Cows 100 ETF Reduce -9.9% 6.36% −1.31
SCHD Schwab US DVD Equity ETF Reduce -79.0% 0.27% −1.08
SPGP Invesco S&P 500 Garp ETF Reduce -25.1% 2.24% −0.91
MOAT Vaneck Morningstar Wide Moat Reduce -7.6% 6.11% −0.87
CALF PCR US SM CP CSH CWS ETF-Usd Sold out 0.00% −0.81
AVDE Avantis International Equity Reduce -48.6% 0.73% −0.75
EELV Invesco S&P Emerging Markets Sold out 0.00% −0.61
DBEF Xtrackers MSCI Eafe Hedged E Reduce -16.5% 2.66% −0.54
SHYG iShares 0-5 YR HY Corp. Bond Sold out 0.00% −0.43
USTB Victoryshares Short-Term Bon Reduce -36.5% 0.70% −0.43
PID Invesco International Divide Sold out 0.00% −0.29
PAVE Global X US Infrastructure Reduce -30.6% 0.45% −0.26
JPST JPMorgan Ultra-Short Income Reduce -2.0% 6.07% −0.23
BNDX Vanguard Total Intl Bond ETF Reduce -31.9% 0.39% −0.20
JMEE JPM Sma & Mid Cap En Eq Et-U Reduce -19.7% 0.42% −0.13
IJR iShares Core S&P Small-Cap E Reduce -19.7% 0.39% −0.12
VB Vanguard Most SM-Cap ETF-Usd Reduce -11.4% 0.50% −0.10
FVD First Trust Value Line DVD Reduce -10.2% 0.51% −0.09
AVUS Avantis U.S. Equity ETF Reduce -1.8% 3.10% −0.09
XSVM Invesco S&P Smallcap Value W Reduce -0.4% 0.67% −0.07
EEMS iShares MSCI Emerging MKT SM Reduce -21.1% 0.29% −0.07
KIE SS SPDR S&P Insurance ETF Reduce -7.8% 0.40% −0.06
USMV iShares MSCI USA Min Vol Fac Reduce -20.8% 0.20% −0.06
AVSD Avantis Reps Intern Equi ETF Reduce -1.5% 0.94% −0.06
NUDM Nuveen ESG Intl Devel MRK Eq Reduce -1.5% 1.44% −0.05
DGS Wisdomtree Em Small Cap Reduce -20.7% 0.17% −0.04
AVSU Avantis Resp US Equity ETF Reduce -1.4% 1.49% −0.04
VIG Vanguard Dividend Apprec ETF Reduce -4.9% 0.52% −0.04
NULV Nuveen ESG Large-Cap Val ETF Reduce -1.1% 0.52% −0.03
XLV SS Health Care Select Sector Reduce -0.9% 0.65% −0.03
MUB iShares National Muni Bond E Reduce -6.5% 0.21% −0.02
DFSB Dim GLB Sustain Fix Inc. ETF Reduce -1.7% 0.32% −0.02
IJH iShares Core S&P Midcap ETF Reduce -1.5% 0.19% −0.01
TCAF T Rowe PRC Cap Appreciation Reduce -5.6% 0.35% −0.01
EMXC iShares MSCI Emr MRK Ex Chna Reduce -6.7% 0.20% −0.01
EMNT PIMCO Enhcd St M-Active ESG Reduce -1.2% 0.27% −0.01
HSCZ iShares Cur HDG MSCI Eafe SM Reduce -0.9% 0.55% −0.01
FRDM Freedom 100 Emeging MRKT ETF Reduce -2.7% 0.51% +0.00
ITOT iShares Core S&P Total U.S. Reduce -0.8% 0.60% +0.00
ESGU iShares ESG Aware MSCI USA Reduce -0.3% 0.22% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -5.7% 0.80% +0.00
ESGV Vanguard ESG US Stock ETF Reduce -1.2% 2.06% +0.01
AVSE Avantis Resp Emerg MKTS Eq-E Reduce -1.8% 1.05% +0.02
VTI VG Morningstar TS MKT ETF-US Reduce -0.2% 3.20% +0.03
NULG Nuveen ESG LRG-Cap GRW ETF Reduce -1.9% 1.21% +0.03
AAPL Apple Inc. Reduce -1.8% 0.39% +0.06
IVV iShares Core S&P 500 ETF Reduce -0.6% 13.25% +0.22

Portfolio Buys Q1 2024 → Q2 2024

MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +194.2% 2.08% +1.35
LVHI Franklin International Low V New 0.83% +0.83
QQQ Invesco QQQ Trust Series 1 Add +8.8% 6.07% +0.80
COST Costco Wholesale Corp. New 0.59% +0.59
MSFT Microsoft Corp. Add +124.6% 0.82% +0.47
AVEM Avantis Emerging Markets Eq New 0.46% +0.46
EYLD Cambria Emerg Shrhldr Yield New 0.42% +0.42
IHDG Wisdomtree International Hed Add +42.3% 1.34% +0.37
QUAL iShares MSCI USA Quality Fac Add +5.4% 5.05% +0.36
DSMC Distillate S/M Cash Flow ETF New 0.35% +0.35
CLOI Vaneck Clo ETF Add +45.0% 0.96% +0.29
PWRD TCW Transform Systems ETF New 0.28% +0.28
XOM Exxon Mobil Corp. New 0.25% +0.25
JPIB JPMorgan Intl BND ETF New 0.20% +0.20
OKE Oneok Inc. New 0.20% +0.20
AMZN Amazon.com Inc. Add +20.4% 0.90% +0.19
FYLD Cambria Foreign Shareholder New 0.19% +0.19
UNH Unitedhealth Group Inc. New 0.17% +0.17
NZF Nuveen Municipal Credit Inc. New 0.17% +0.17
UUP Invesco DB US Dollar Index B Add +58.5% 0.45% +0.17
PG The Procter & Gamble Co. New 0.17% +0.17
IWY iShares Russell Top 200 Grow New 0.17% +0.17
IAU iShares Gold Trust Add +5.2% 1.81% +0.13
GDX Vaneck Gold Miners ETF Add +27.6% 0.52% +0.13
MINO PIMCO Municipal Income Oppor Add +30.4% 0.46% +0.10
IWF iShares Russell 1000 Growth Add +0.5% 1.47% +0.09
SPYX SS SPDR S&P 500 Foss FL ETF Add +49.5% 0.26% +0.09
SMH Vaneck Semiconductor ETF Add +3.5% 0.58% +0.09
NVDA Nvidia Corp. Add +2.0% 0.31% +0.08
DXJ Wisdomtree Japan Hedged Eq Add +25.5% 0.37% +0.08
VRIG Invesco Variable Rate Invest Add +25.0% 0.43% +0.08
HYGH iShares Int Rate Hedg HY ETF Add +28.7% 0.36% +0.07
USFR Wisdomtree Floating Rate Tre Add +12.7% 0.65% +0.06
LQDH iShares Int Hedg Corp. BD ETF Add +10.9% 0.52% +0.04
JCPB JPMorgan Core Plus Bond ETF Add +3.6% 2.19% +0.02
SPY SS SPDR S&P 500 ETF Trust-US Add +0.4% 0.51% +0.01
SPTM SS SPDR P S&P 1500 Comp ETF Add +0.2% 0.19% +0.00
DFIS Dimensional International SM Add +2.9% 0.25% −0.00
HTAB Hartford Schroders Tax Aware Add +0.3% 0.28% −0.01
DFIV Dimensional International Va Add +1.9% 0.91% −0.02
FSMD Fidelity Small-Mid Multifact Add +2.6% 1.08% −0.03

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 107$244.2MIVV, PVAL, QQQM, DFIV, JCPB
Q1 2026 102$204.1MIVV, PVAL, JCPB, DFIV, QQQM
Q4 2025 95$181.7MIVV, PVAL, JCPB, QQQ, DFIV
Q3 2025 94$171.8MIVV, QQQ, JCPB, DFIV, PVAL
Q2 2025 88$163.5MIVV, QQQ, MGV, JCPB, JPST
Q1 2025 87$131.1MIVV, QQQ, JPST, COWZ, MGV
Q4 2024 90$125.9MIVV, QQQ, COWZ, JPST, VTI
Q3 2024 93$126.1MIVV, COWZ, QQQ, JPST, QUAL
Q2 2024 86$122.8MIVV, COWZ, MOAT, JPST, QQQ
Q1 2024 76$120.6MIVV, COWZ, MOAT, JPST, QQQ