Trademark Financial Management, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 30, 2025), Trademark Financial Management, LLC reported 90 stock positions worth $125.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 14.5% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 6.2%) and Pacer US Cash Cows 100 ETF (COWZ, 6.0%). Compared with Q3 2024, it opened 10 new positions, sold out of 13, added to 38 and reduced 38. The biggest buy was a new position in Pacer US LRG Cap Cows GR LD (COWG) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −53%).

Most Recent 13F
Q2 2026
Location
Bloomington, MN
CIK
0002011736
Portfolio Value
$125.9M (Q4 2024)
SEC Filing
0001667731-25-000176 ↗ filed Jan 30, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $120.6M Q1 2024 Q2 2024: $122.8M Q2 2024 Q3 2024: $126.1M Q3 2024 Q4 2024: $125.9M $125.9M Q4 2024 Q1 2025: $131.1M Q1 2025 Q2 2025: $163.5M Q2 2025 Q3 2025: $171.8M Q3 2025 Q4 2025: $181.7M Q4 2025 Q1 2026: $204.1M Q1 2026 Q2 2026: $244.2M Q2 2026

Holdings 90 stocks · $125.9M

IVV iShares Core S&P 500 ETF 14.50% 31,008 $18.3M Reduce -0.9%
QQQ Invesco QQQ Trust Series 1 6.22% 15,319 $7.8M Add +1.5%
COWZ Pacer US Cash Cows 100 ETF 5.96% 132,836 $7.5M Add +3.3%
JPST JPMorgan Ultra-Short Income 5.10% 127,412 $6.4M Reduce -11.6%
VTI VG Morningstar TS MKT ETF-US 3.67% 15,941 $4.6M Add +1.1%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 3.37% 34,002 $4.2M Reduce -14.4%
DBEF Xtrackers MSCI Eafe Hedged E 3.24% 98,609 $4.1M Add +35.9%
ESGV Vanguard ESG US Stock ETF 3.11% 37,369 $3.9M Add +45.2%
CLOI Vaneck Clo ETF 2.96% 70,523 $3.7M Add +194.1%
AVSU Avantis Resp US Equity ETF 2.49% 47,339 $3.1M Add +58.7%
QUAL iShares MSCI USA Quality Fac 2.26% 15,961 $2.8M Reduce -52.6%
EDIV State Street SPDR S&P Emergi 2.25% 80,256 $2.8M Add +90.5%
IAU iShares Gold Trust 2.07% 52,538 $2.6M Reduce -0.2%
JCPB JPMorgan Core Plus Bond ETF 2.05% 56,060 $2.6M Reduce -8.3%
COWG Pacer US LRG Cap Cows GR LD 2.03% 79,775 $2.6M New
AVUS Avantis U.S. Equity ETF 1.92% 24,990 $2.4M Reduce -32.9%
IWF iShares Russell 1000 Growth 1.92% 6,016 $2.4M Add +7.1%
FSMD Fidelity Small-Mid Multifact 1.75% 53,599 $2.2M Add +76.4%
MOAT Vaneck Morningstar Wide Moat 1.63% 22,082 $2.0M Reduce -53.0%
SPYM Ste STR SPDR PT S&P 500 ETF 1.31% 23,920 $1.6M New
AVSD Avantis Reps Intern Equi ETF 1.11% 25,025 $1.4M Add +19.4%
MSFT Microsoft Corp. 1.09% 3,259 $1.4M Add +25.8%
LVHI Franklin International Low V 1.01% 41,839 $1.3M Add +1.4%
NULG Nuveen ESG LRG-Cap GRW ETF 0.97% 14,198 $1.2M Reduce -23.1%
AMZN Amazon.com Inc. 0.92% 5,257 $1.2M Reduce -0.3%
TSME Thrivent SML-MDC Eq ETF-US I 0.90% 30,849 $1.1M New
SPY SS SPDR S&P 500 ETF Trust-US 0.89% 1,905 $1.1M Add +62.5%
NULV Nuveen ESG Large-Cap Val ETF 0.86% 27,466 $1.1M Add +56.7%
VUG Vanguard Mrngstar GR ETF-Sui 0.80% 2,439 $1.0M Reduce -1.3%
HYGH iShares Int Rate Hedg HY ETF 0.68% 9,936 $858K Add +319.6%
MINO PIMCO Municipal Income Oppor 0.63% 17,498 $788K Add +25.8%
GDX Vaneck Gold Miners ETF 0.60% 22,123 $750K Add +13.5%
VIG Vanguard Dividend Apprec ETF 0.59% 3,822 $748K Add +4.5%
USFR Wisdomtree Floating Rate Tre 0.59% 14,730 $741K Add +0.4%
DFUS Dimensional US Eq MKT ETF 0.59% 11,600 $740K No change
IHDG Wisdomtree International Hed 0.59% 16,957 $737K Reduce -46.8%
COST Costco Wholesale Corp. 0.56% 765 $701K Reduce -5.6%
USTB Victoryshares Short-Term Bon 0.54% 13,476 $677K Reduce -33.3%
IYF iShares US Financials ETF 0.52% 5,925 $655K Add +17.0%
EPI Wisdomtree India Earnings 0.52% 14,362 $650K Add +80.6%
USRT iShares Core US REIT ETF 0.51% 11,203 $642K Reduce -33.8%
USAI Pacer Ame Energy Infr ETF-US 0.51% 16,043 $638K New
ITOT iShares Core S&P Total U.S. 0.50% 4,872 $627K Reduce -15.5%
FVD First Trust Value Line DVD 0.49% 14,199 $620K Reduce -4.4%
TCAF T Rowe PRC Cap Appreciation 0.48% 17,983 $598K Add +5.3%
CWS Advisorshares Equity Focused 0.47% 9,232 $598K New
VRIG Invesco Variable Rate Invest 0.43% 21,665 $544K Reduce -0.4%
AAPL Apple Inc. 0.41% 2,086 $522K Reduce -2.7%
IGHG Proshares Ig Hedged 0.41% 6,656 $520K New
SDY SS SPDR S&P Dividend ETF 0.41% 3,919 $518K Reduce -34.6%
HFXI Nylim Ftse Intr Eq CN ETF-Ui filed as NEW YORK LIFE INVESTMENTS ET 0.40% 19,260 $502K Reduce -2.3%
DFIV Dimensional International Va 0.40% 14,086 $500K Reduce -64.0%
STIP iShares 0-5 Year Tips Bond E 0.40% 4,948 $498K Add +50.2%
GSC Goldman Sachs Small Cap Equi 0.39% 9,660 $495K Add +7.7%
IJR iShares Core S&P Small-Cap E 0.38% 4,134 $476K Reduce -6.7%
EVTR Eaton Vance Total Return 0.38% 9,530 $475K New
VB Vanguard Most SM-Cap ETF-Usd 0.35% 1,830 $440K Reduce -7.1%
IDMO Invesco S&P International DE 0.34% 10,530 $428K New
NVDA Nvidia Corp. 0.34% 3,158 $424K Add +0.6%
AVDE Avantis International Equity 0.33% 6,866 $421K Reduce -48.5%
SCHD Schwab US DVD Equity ETF 0.32% 14,943 $408K Add +29.3%
FRDM Freedom 100 Emeging MRKT ETF 0.31% 11,835 $387K Reduce -5.4%
CGMS Cap Group US Multi-Sect Bond 0.31% 14,129 $385K Reduce -1.8%
GRID First TRST Nasd Class Edg Sgiif 0.29% 3,098 $370K Reduce -15.4%
SPYX SS SPDR S&P 500 Foss FL ETF 0.29% 7,677 $370K Add +5.5%
AVSE Avantis Resp Emerg MKTS Eq-E 0.29% 7,164 $361K Reduce -71.4%
HYEM Vaneck Emrg MKTS Hi YLD 0.28% 18,226 $355K Reduce -0.3%
EMNT PIMCO Enhcd St M-Active ESG 0.28% 3,572 $352K Add +4.8%
OUSM Alps Oshares US Small-Cap Qu 0.27% 7,892 $345K Add +20.8%
IJH iShares Core S&P Midcap ETF 0.26% 5,217 $325K Add +1.0%
FBND Fidelity Total Bond ETF 0.26% 7,203 $323K Reduce -8.6%
XOM Exxon Mobil Corp. 0.25% 2,894 $311K Add +8.5%
PWRD TCW Transform Systems ETF 0.24% 4,155 $302K Add +3.7%
LQDH iShares Int Hedg Corp. BD ETF 0.24% 3,248 $301K Add +2.1%
ESGU iShares ESG Aware MSCI USA 0.23% 2,248 $290K No change
EEMS iShares MSCI Emerging MKT SM 0.22% 4,703 $273K Reduce -16.5%
PG The Procter & Gamble Co. 0.22% 1,626 $273K Add +19.4%
OKE Oneok Inc. 0.22% 2,708 $272K No change
SPTM SS SPDR P S&P 1500 Comp ETF 0.21% 3,690 $264K Add +6.9%
USMV iShares MSCI USA Min Vol Fac 0.21% 2,946 $262K Add +0.9%
RUNN Running Oak Efficient GR ETF 0.20% 7,873 $258K Add +30.0%
BNDX Vanguard Total Intl Bond ETF 0.20% 5,039 $247K Reduce -6.4%
KIE SS SPDR S&P Insurance ETF 0.18% 4,111 $232K Reduce -2.6%
PXH Inves Rafi Emer MRKT-Usd Inc. 0.18% 11,302 $231K Reduce -60.5%
SMH Vaneck Semiconductor ETF 0.18% 947 $229K Reduce -60.4%
PYLD PIMCO Multisector Bond Actv 0.17% 8,401 $218K New
DFSU Dimensional US Sus CORE1 ETF 0.17% 5,595 $212K No change
HYMB SS SPDR N Ice HY Muni ETF 0.17% 8,248 $211K New
HTAB Hartford Schroders Tax Aware 0.15% 10,072 $195K Reduce -20.3%
NZF Nuveen Municipal Credit Inc. 0.13% 13,880 $169K Reduce -12.7%

Portfolio Sells Q3 2024 → Q4 2024

QUAL iShares MSCI USA Quality Fac Reduce -52.6% 2.26% −2.54
MOAT Vaneck Morningstar Wide Moat Reduce -53.0% 1.63% −1.99
NUDM Nuveen ESG Intl Devel MRK Eq Sold out 0.00% −1.53
AVUS Avantis U.S. Equity ETF Reduce -32.9% 1.92% −0.89
AVSE Avantis Resp Emerg MKTS Eq-E Reduce -71.4% 0.29% −0.81
DFIV Dimensional International Va Reduce -64.0% 0.40% −0.78
JPST JPMorgan Ultra-Short Income Reduce -11.6% 5.10% −0.70
MGV Vngrd Mrgstr MG CP VL ETF-Ui Reduce -14.4% 3.37% −0.67
IHDG Wisdomtree International Hed Reduce -46.8% 0.59% −0.57
XLV SS Health Care Select Sector Sold out 0.00% −0.56
HSCZ iShares Cur HDG MSCI Eafe SM Sold out 0.00% −0.53
AVDE Avantis International Equity Reduce -48.5% 0.33% −0.37
JMEE JPM Sma & Mid Cap En Eq Et-U Sold out 0.00% −0.36
AVEM Avantis Emerging Markets Eq Sold out 0.00% −0.36
DFSB Dim GLB Sustain Fix Inc. ETF Sold out 0.00% −0.35
USRT iShares Core US REIT ETF Reduce -33.8% 0.51% −0.32
PXH Inves Rafi Emer MRKT-Usd Inc. Reduce -60.5% 0.18% −0.31
JCPB JPMorgan Core Plus Bond ETF Reduce -8.3% 2.05% −0.29
SMH Vaneck Semiconductor ETF Reduce -60.4% 0.18% −0.28
USTB Victoryshares Short-Term Bon Reduce -33.3% 0.54% −0.28
SDY SS SPDR S&P Dividend ETF Reduce -34.6% 0.41% −0.26
NULG Nuveen ESG LRG-Cap GRW ETF Reduce -23.1% 0.97% −0.24
UNH Unitedhealth Group Inc. Sold out 0.00% −0.19
WFC Wells Fargo & Co. Sold out 0.00% −0.17
DFIS Dimensional International SM Sold out 0.00% −0.17
MUB iShares National Muni Bond E Sold out 0.00% −0.17
IWY iShares Russell Top 200 Grow Sold out 0.00% −0.17
DGS Wisdomtree Em Small Cap Sold out 0.00% −0.16
EMXC iShares MSCI Emr MRK Ex Chna Sold out 0.00% −0.16
ITOT iShares Core S&P Total U.S. Reduce -15.5% 0.50% −0.08
GRID First TRST Nasd Class Edg Sgiif Reduce -15.4% 0.29% −0.08
EEMS iShares MSCI Emerging MKT SM Reduce -16.5% 0.22% −0.07
FRDM Freedom 100 Emeging MRKT ETF Reduce -5.4% 0.31% −0.05
FVD First Trust Value Line DVD Reduce -4.4% 0.49% −0.04
HTAB Hartford Schroders Tax Aware Reduce -20.3% 0.15% −0.04
FBND Fidelity Total Bond ETF Reduce -8.6% 0.26% −0.04
HFXI Nylim Ftse Intr Eq CN ETF-Ui Reduce -2.3% 0.40% −0.03
IJR iShares Core S&P Small-Cap E Reduce -6.7% 0.38% −0.03
NZF Nuveen Municipal Credit Inc. Reduce -12.7% 0.13% −0.03
VB Vanguard Most SM-Cap ETF-Usd Reduce -7.1% 0.35% −0.02
BNDX Vanguard Total Intl Bond ETF Reduce -6.4% 0.20% −0.02
COST Costco Wholesale Corp. Reduce -5.6% 0.56% −0.01
CGMS Cap Group US Multi-Sect Bond Reduce -1.8% 0.31% −0.01
IAU iShares Gold Trust Reduce -0.2% 2.07% −0.01
HYEM Vaneck Emrg MKTS Hi YLD Reduce -0.3% 0.28% −0.01
KIE SS SPDR S&P Insurance ETF Reduce -2.6% 0.18% −0.01
VRIG Invesco Variable Rate Invest Reduce -0.4% 0.43% −0.00
AAPL Apple Inc. Reduce -2.7% 0.41% +0.02
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.3% 0.80% +0.04
AMZN Amazon.com Inc. Reduce -0.3% 0.92% +0.14

Portfolio Buys Q3 2024 → Q4 2024

COWG Pacer US LRG Cap Cows GR LD New 2.03% +2.03
CLOI Vaneck Clo ETF Add +194.1% 2.96% +1.95
SPYM Ste STR SPDR PT S&P 500 ETF New 1.31% +1.31
ESGV Vanguard ESG US Stock ETF Add +45.2% 3.11% +1.04
EDIV State Street SPDR S&P Emergi Add +90.5% 2.25% +0.99
AVSU Avantis Resp US Equity ETF Add +58.7% 2.49% +0.94
TSME Thrivent SML-MDC Eq ETF-US I New 0.90% +0.90
DBEF Xtrackers MSCI Eafe Hedged E Add +35.9% 3.24% +0.82
FSMD Fidelity Small-Mid Multifact Add +76.4% 1.75% +0.76
HYGH iShares Int Rate Hedg HY ETF Add +319.6% 0.68% +0.52
USAI Pacer Ame Energy Infr ETF-US New 0.51% +0.51
CWS Advisorshares Equity Focused New 0.47% +0.47
IGHG Proshares Ig Hedged New 0.41% +0.41
QQQ Invesco QQQ Trust Series 1 Add +1.5% 6.22% +0.38
EVTR Eaton Vance Total Return New 0.38% +0.38
SPY SS SPDR S&P 500 ETF Trust-US Add +62.5% 0.89% +0.35
IDMO Invesco S&P International DE New 0.34% +0.34
NULV Nuveen ESG Large-Cap Val ETF Add +56.7% 0.86% +0.28
IWF iShares Russell 1000 Growth Add +7.1% 1.92% +0.25
MSFT Microsoft Corp. Add +25.8% 1.09% +0.21
EPI Wisdomtree India Earnings Add +80.6% 0.52% +0.20
PYLD PIMCO Multisector Bond Actv New 0.17% +0.17
HYMB SS SPDR N Ice HY Muni ETF New 0.17% +0.17
STIP iShares 0-5 Year Tips Bond E Add +50.2% 0.40% +0.13
VTI VG Morningstar TS MKT ETF-US Add +1.1% 3.67% +0.13
MINO PIMCO Municipal Income Oppor Add +25.8% 0.63% +0.12
IYF iShares US Financials ETF Add +17.0% 0.52% +0.10
AVSD Avantis Reps Intern Equi ETF Add +19.4% 1.11% +0.10
SCHD Schwab US DVD Equity ETF Add +29.3% 0.32% +0.07
COWZ Pacer US Cash Cows 100 ETF Add +3.3% 5.96% +0.06
RUNN Running Oak Efficient GR ETF Add +30.0% 0.20% +0.04
OUSM Alps Oshares US Small-Cap Qu Add +20.8% 0.27% +0.04
NVDA Nvidia Corp. Add +0.6% 0.34% +0.03
PG The Procter & Gamble Co. Add +19.4% 0.22% +0.03
TCAF T Rowe PRC Cap Appreciation Add +5.3% 0.48% +0.03
SPYX SS SPDR S&P 500 Foss FL ETF Add +5.5% 0.29% +0.02
VIG Vanguard Dividend Apprec ETF Add +4.5% 0.59% +0.02
SPTM SS SPDR P S&P 1500 Comp ETF Add +6.9% 0.21% +0.02
GSC Goldman Sachs Small Cap Equi Add +7.7% 0.39% +0.02
EMNT PIMCO Enhcd St M-Active ESG Add +4.8% 0.28% +0.01
PWRD TCW Transform Systems ETF Add +3.7% 0.24% +0.00
LQDH iShares Int Hedg Corp. BD ETF Add +2.1% 0.24% +0.00
USFR Wisdomtree Floating Rate Tre Add +0.4% 0.59% +0.00
IJH iShares Core S&P Midcap ETF Add +1.0% 0.26% +0.00
XOM Exxon Mobil Corp. Add +8.5% 0.25% −0.00
LVHI Franklin International Low V Add +1.4% 1.01% −0.00
USMV iShares MSCI USA Min Vol Fac Add +0.9% 0.21% −0.00
GDX Vaneck Gold Miners ETF Add +13.5% 0.60% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 107$244.2MIVV, PVAL, QQQM, DFIV, JCPB
Q1 2026 102$204.1MIVV, PVAL, JCPB, DFIV, QQQM
Q4 2025 95$181.7MIVV, PVAL, JCPB, QQQ, DFIV
Q3 2025 94$171.8MIVV, QQQ, JCPB, DFIV, PVAL
Q2 2025 88$163.5MIVV, QQQ, MGV, JCPB, JPST
Q1 2025 87$131.1MIVV, QQQ, JPST, COWZ, MGV
Q4 2024 90$125.9MIVV, QQQ, COWZ, JPST, VTI
Q3 2024 93$126.1MIVV, COWZ, QQQ, JPST, QUAL
Q2 2024 86$122.8MIVV, COWZ, MOAT, JPST, QQQ
Q1 2024 76$120.6MIVV, COWZ, MOAT, JPST, QQQ