West Michigan Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 23, 2024), West Michigan Advisors, LLC reported 191 stock positions worth $331.3 million. Its top holding was Gentex (GNTX) at 16.5% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 4.1%) and Microsoft (MSFT, 3.3%). Compared with Q2 2024, it opened 25 new positions, sold out of 13, added to 87 and reduced 68. The biggest buy was a new position in Innovator U.S. Equity Power (PSEP) and the biggest sale Gentex (GNTX, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001909879
- Portfolio Value
- $331.3M (Q3 2024)
- SEC Filing
- 0001765380-24-000396 ↗ filed Oct 23, 2024
Holdings Value
Holdings 191 stocks · $331.3M
| GNTX Gentex Corp. | 16.54% | 1,845,528 | $54.8M | Reduce -0.2% |
| DIVO Amplify CWP Enhan Divid ETF | 4.09% | 329,266 | $13.6M | Add +0.8% |
| MSFT Microsoft Corp. | 3.35% | 25,783 | $11.1M | Add +28.1% |
| AAPL Apple Inc. | 3.12% | 44,432 | $10.4M | Reduce -3.9% |
| PSEP Innovator U.S. Equity Power | 2.48% | 212,930 | $8.2M | New |
| Tommys Express Holdings Inc | 2.29% | 444,555 | $7.6M | No change |
| NVDA Nvidia Corp. | 2.25% | 61,474 | $7.5M | Reduce -5.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 2.17% | 130,673 | $7.2M | Reduce -16.9% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 2.04% | 223,854 | $6.7M | Reduce -20.1% |
| HBAN Huntington Bancshares Inc. | 1.62% | 360,371 | $5.4M | Reduce -0.4% |
| VOO Vanguard S&P 500 ETF | 1.61% | 10,066 | $5.3M | Add +0.7% |
| MRK Merck & Co. Inc. | 1.50% | 43,385 | $5.0M | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 1.50% | 23,523 | $5.0M | Add +1.2% |
| FTGS First Trust Grwth Strgth ETF | 1.48% | 157,374 | $4.9M | Add +0.6% |
| VZ Verizon Communications Inc. | 1.43% | 105,553 | $4.7M | Add +1.2% |
| BBY Best Buy Co. Inc. | 1.38% | 43,876 | $4.6M | Add +3.6% |
| SPHQ Invesco S&P 500 Quality ETF | 1.33% | 65,445 | $4.4M | Add +3.0% |
| Apple | 1.31% | 18,600 | $4.3M | New |
| AVGO Broadcom Inc. | 1.31% | 25,103 | $4.3M | Add +3.2% |
| JIRE JPMorgan Int Res Enh Eqty | 1.23% | 61,579 | $4.1M | Add +2.0% |
| ETN Eaton Corp. PLC | 1.22% | 12,219 | $4.0M | Add +0.5% |
| JMEE JPM Sma & Mid Cap En Eq Et-U filed as J P MORGAN EXCHANGE TRADED F | 1.15% | 62,509 | $3.8M | Add +2.1% |
| WMT Walmart Inc. | 1.14% | 46,870 | $3.8M | Add +2.4% |
| MINT PIMCO Enhanced Short Maturit | 1.14% | 37,474 | $3.8M | New |
| CRM Salesforce Inc. | 1.12% | 13,522 | $3.7M | Add +732.1% |
| JCPB JPMorgan Core Plus Bond ETF | 1.08% | 74,169 | $3.6M | Add +4.3% |
| JEPI JPMorgan Equity Premium Inco | 1.05% | 58,541 | $3.5M | Add +1.2% |
| MSI Motorola Solutions Inc. | 1.04% | 7,630 | $3.4M | Reduce -10.1% |
| AMZN Amazon.com Inc. | 1.02% | 18,147 | $3.4M | Add +0.4% |
| JPST JPMorgan Ultra-Short Income | 1.00% | 65,509 | $3.3M | Reduce -7.6% |
| SYK Stryker Corp. | 0.94% | 8,573 | $3.1M | Add +2.2% |
| MPC Marathon Petroleum Corp. | 0.90% | 18,347 | $3.0M | Add +3.0% |
| CB Chubb Ltd. | 0.88% | 10,062 | $2.9M | Add +1.5% |
| NEE Nextera Energy Inc. | 0.86% | 33,624 | $2.8M | Reduce -2.8% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.85% | 73,305 | $2.8M | Add +1.8% |
| JCI Johnson Controls Internation | 0.76% | 32,160 | $2.5M | Add +2.7% |
| ADI Analog Devices Inc. | 0.75% | 10,727 | $2.5M | Add +335.7% |
| DVN Devon Energy Corp. | 0.73% | 62,019 | $2.4M | Add +1.1% |
| HD Home Depot Inc. | 0.73% | 5,979 | $2.4M | Add +8.3% |
| LLY Eli Lilly & Co. | 0.70% | 2,622 | $2.3M | Add +1.8% |
| UNP Union Pacific Corp. | 0.65% | 8,764 | $2.2M | Reduce -23.3% |
| AGG iShares Core U.S. Aggregate | 0.65% | 21,119 | $2.1M | Add +2.6% |
| IWF iShares Russell 1000 Growth | 0.54% | 4,778 | $1.8M | Add +4.9% |
| PG The Procter & Gamble Co. | 0.54% | 10,330 | $1.8M | Add +4.1% |
| ABBV Abbvie Inc. | 0.54% | 9,044 | $1.8M | Reduce -9.8% |
| META Meta Platforms Inc. Class A | 0.52% | 3,033 | $1.7M | Add +4.2% |
| UNH Unitedhealth Group Inc. | 0.52% | 2,931 | $1.7M | Add +23.7% |
| APD Air Products & Chemicals Inc. | 0.51% | 5,651 | $1.7M | Reduce -32.2% |
| FIXD First Trust Smith Opportunis | 0.48% | 35,130 | $1.6M | Reduce -2.3% |
| CME Cme Group Inc. | 0.48% | 7,136 | $1.6M | Reduce -30.1% |
| BOXX Alpha Architect 1-3 MNTH Box | 0.44% | 13,240 | $1.4M | Add +231.6% |
| CVX Chevron Corp. | 0.40% | 8,954 | $1.3M | Add +7.6% |
| IWD iShares Russell 1000 Value E | 0.39% | 6,833 | $1.3M | Reduce -0.1% |
| SCHD Schwab US DVD Equity ETF | 0.39% | 15,211 | $1.3M | Add +8.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.38% | 2,200 | $1.3M | Add +26.9% |
| RWM Proshares Short RUSSELL2000 | 0.36% | 63,001 | $1.2M | New |
| PROSHARES SHORT S&P500 | 0.36% | 109,339 | $1.2M | New |
| PSQ Proshares Short QQQ | 0.36% | 29,604 | $1.2M | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.34% | 5,130 | $1.1M | Add +77.4% |
| ABT Abbott Laboratories | 0.33% | 9,680 | $1.1M | Add +1.5% |
| GOOGL Alphabet Inc. Class A | 0.33% | 6,550 | $1.1M | Add +5.8% |
| FTCS First Trust Capital Strength | 0.32% | 11,775 | $1.1M | Add +11.3% |
| RJF Raymond James Financial Inc. | 0.32% | 8,620 | $1.1M | Reduce -1.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.30% | 3,541 | $1.0M | Add +10.4% |
| GS Goldman Sachs Group Inc. | 0.30% | 1,987 | $984K | Reduce -4.4% |
| MCD McDonald's Corp. | 0.29% | 3,204 | $976K | Reduce -9.2% |
| FSCO FS Credit Opportunities Corp. | 0.28% | 147,657 | $938K | Reduce -7.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.28% | 11,996 | $936K | Add +8.6% |
| FSK FS KKR Capital Corp. | 0.27% | 44,050 | $900K | Add +6.3% |
| ORCL Oracle Corp. | 0.27% | 5,182 | $883K | Reduce -17.0% |
| V Visa Inc. Class A | 0.25% | 2,960 | $814K | Add +1.0% |
| PEP Pepsico Inc. | 0.25% | 4,784 | $814K | Add +1.5% |
| DBMF Imgp Dbi MFT STR ETF-Usd Inc. | 0.24% | 28,431 | $800K | Add +2.5% |
| KO The Coca-Cola Co. | 0.24% | 11,018 | $797K | Add +0.7% |
| CAT Caterpillar Inc. | 0.24% | 2,010 | $786K | Add +27.7% |
| GOOG Alphabet Inc. Class C | 0.24% | 4,677 | $782K | Reduce -10.4% |
| PNC PNC Financial Services Group | 0.24% | 4,221 | $780K | Reduce -0.1% |
| QCOM Qualcomm Inc. | 0.24% | 4,583 | $779K | Reduce -7.2% |
| USMV iShares MSCI USA Min Vol Fac | 0.23% | 8,396 | $767K | Reduce -11.1% |
| MDT Medtronic PLC | 0.23% | 8,392 | $761K | Reduce -1.3% |
| GLD SPDR Gold Shares | 0.22% | 3,001 | $729K | Add +42.4% |
| HON Honeywell International Inc. | 0.21% | 3,364 | $695K | Add +1.9% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.20% | 7,316 | $672K | Reduce -92.3% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.20% | 12,968 | $663K | Add +0.1% |
| RCL Royal Caribbean Cruises Ltd. | 0.20% | 3,711 | $658K | New |
| SHY iShares 1-3 Year Treasury Bo | 0.20% | 7,906 | $657K | Add +5.3% |
| QQQM Invesco Nasdaq 100 ETF | 0.20% | 3,267 | $656K | Reduce -10.4% |
| IVV iShares Core S&P 500 ETF | 0.20% | 1,124 | $648K | Add +3.5% |
| JNJ Johnson & Johnson | 0.19% | 3,949 | $640K | Add +9.5% |
| GE General Electric filed as GE AEROSPACE | 0.19% | 3,370 | $636K | Reduce -15.1% |
| TSLA Tesla Inc. | 0.19% | 2,387 | $625K | Reduce -54.4% |
| BLK BlackRock Finance Inc. | 0.18% | 640 | $608K | Add +22.4% |
| VEA Vanguard Ftse Developed ETF | 0.18% | 11,428 | $604K | Reduce -37.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.18% | 10,360 | $602K | Add +1.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 1,283 | $591K | Add +1.8% |
| QDF NT Qual Div ETF | 0.17% | 7,887 | $566K | Reduce -2.5% |
| CSCO Cisco Systems Inc. | 0.17% | 10,594 | $564K | Reduce -79.9% |
| ACN Accenture PLC Class A | 0.17% | 1,562 | $552K | Reduce -4.1% |
| NFLX Netflix Inc. | 0.16% | 766 | $543K | Reduce -7.5% |
| TMUS T-Mobile US Inc. | 0.16% | 2,604 | $537K | Add +6.8% |
Portfolio Sells Q2 2024 → Q3 2024
| GNTX Gentex Corp. | Reduce -0.2% | 16.54% | −3.29 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -92.3% | 0.20% | −2.58 |
| CSCO Cisco Systems Inc. | Reduce -79.9% | 0.17% | −0.62 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -16.9% | 2.17% | −0.61 |
| CGGO Cap Group Global Growth | Reduce -20.1% | 2.04% | −0.60 |
| NVDA Nvidia Corp. | Reduce -5.5% | 2.25% | −0.30 |
| EPD Enterprise Products Partners | Sold out | 0.00% | −0.25 |
| MRK Merck & Co. Inc. | Reduce -0.1% | 1.50% | −0.22 |
| ET Energy Transfer LP | Reduce -65.6% | 0.10% | −0.20 |
| GSBD Goldman Sachs BDC Inc. | Sold out | 0.00% | −0.19 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.19 |
| RODM Hartford Multifact Dev MRKT | Sold out | 0.00% | −0.18 |
| APD Air Products & Chemicals Inc. | Reduce -32.2% | 0.51% | −0.18 |
| UNP Union Pacific Corp. | Reduce -23.3% | 0.65% | −0.17 |
| CME Cme Group Inc. | Reduce -30.1% | 0.48% | −0.16 |
| ROUS Hartford Multifact US Eqty | Sold out | 0.00% | −0.15 |
| HMOP Hartford Municipal Opp ETF | Reduce -53.8% | 0.12% | −0.15 |
| TSLA Tesla Inc. | Reduce -54.4% | 0.19% | −0.14 |
| JPST JPMorgan Ultra-Short Income | Reduce -7.6% | 1.00% | −0.14 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -59.0% | 0.08% | −0.12 |
| CRWD CrowdStrike Holdings Inc. Class A | Sold out | 0.00% | −0.11 |
| GUNR NT Mstar GLBL NR ETF | Reduce -53.1% | 0.09% | −0.10 |
| VEA Vanguard Ftse Developed ETF | Reduce -37.0% | 0.18% | −0.10 |
| IGIB iShares 5-10Y Inv Grade Corp. | Sold out | 0.00% | −0.09 |
| IBB iShares Biotechnology ETF | Sold out | 0.00% | −0.09 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -55.7% | 0.06% | −0.08 |
| QCOM Qualcomm Inc. | Reduce -7.2% | 0.24% | −0.08 |
| MCBC Macatawa Bank Corp. | Sold out | 0.00% | −0.08 |
| GOOG Alphabet Inc. Class C | Reduce -10.4% | 0.24% | −0.07 |
| KGC Kinross Gold Corp. | Sold out | 0.00% | −0.07 |
| VLO Valero Energy Corp. | Sold out | 0.00% | −0.07 |
| HUBS HubSpot Inc. | Sold out | 0.00% | −0.06 |
| COST Costco Wholesale Corp. | Reduce -43.0% | 0.08% | −0.06 |
| FSCO FS Credit Opportunities Corp. | Reduce -7.4% | 0.28% | −0.04 |
| ARDX Ardelyx Inc. | Reduce -28.3% | 0.07% | −0.04 |
| TSCO Tractor Supply Company | Reduce -23.4% | 0.13% | −0.04 |
| FDX FedEx Corp. | Reduce -18.1% | 0.08% | −0.03 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -10.4% | 0.20% | −0.03 |
| RJF Raymond James Financial Inc. | Reduce -1.2% | 0.32% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -11.1% | 0.23% | −0.02 |
| TJX TJX Companies Inc. | Reduce -12.8% | 0.14% | −0.02 |
| WMB Williams Cos Inc. | Reduce -12.2% | 0.15% | −0.02 |
| FIXD First Trust Smith Opportunis | Reduce -2.3% | 0.48% | −0.01 |
| ORCL Oracle Corp. | Reduce -17.0% | 0.27% | −0.01 |
| NFLX Netflix Inc. | Reduce -7.5% | 0.16% | −0.01 |
| TEL Te Connectivity PLC | Reduce -6.7% | 0.10% | −0.01 |
| ADBE Adobe Inc. | Reduce -0.2% | 0.09% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -16.3% | 0.07% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -2.1% | 0.15% | −0.01 |
| GE General Electric | Reduce -15.1% | 0.19% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| PSEP Innovator U.S. Equity Power | New | 2.48% | +2.48 |
| Apple | New | 1.31% | +1.31 |
| MINT PIMCO Enhanced Short Maturit | New | 1.14% | +1.14 |
| CRM Salesforce Inc. | Add +732.1% | 1.12% | +0.98 |
| ADI Analog Devices Inc. | Add +335.7% | 0.75% | +0.57 |
| MSFT Microsoft Corp. | Add +28.1% | 3.35% | +0.49 |
| RWM Proshares Short RUSSELL2000 | New | 0.36% | +0.36 |
| PROSHARES SHORT S&P500 | New | 0.36% | +0.36 |
| PSQ Proshares Short QQQ | New | 0.36% | +0.36 |
| BOXX Alpha Architect 1-3 MNTH Box | Add +231.6% | 0.44% | +0.30 |
| BBY Best Buy Co. Inc. | Add +3.6% | 1.38% | +0.23 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.20% | +0.20 |
| IBM Intl Business Machines Corp. | Add +77.4% | 0.34% | +0.18 |
| WMT Walmart Inc. | Add +2.4% | 1.14% | +0.16 |
| UNH Unitedhealth Group Inc. | Add +23.7% | 0.52% | +0.13 |
| HD Home Depot Inc. | Add +8.3% | 0.73% | +0.13 |
| Alcoa | New | 0.11% | +0.11 |
| VMBS Vanguard Mortgage-Backed Sec | New | 0.11% | +0.11 |
| MOS The Mosaic Co. | New | 0.10% | +0.10 |
| HPE Hewlett Packard Enterprise | New | 0.10% | +0.10 |
| JCI Johnson Controls Internation | Add +2.7% | 0.76% | +0.09 |
| AHR American Healthcare REIT Inc. | New | 0.09% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +26.9% | 0.38% | +0.08 |
| AXP American Express Co. | New | 0.08% | +0.08 |
| GLD SPDR Gold Shares | Add +42.4% | 0.22% | +0.08 |
| T AT&T Inc. | New | 0.08% | +0.08 |
| MIY BlackRock Muniyield Mi QLTY | New | 0.07% | +0.07 |
| HTAB Hartford Schroders Tax Aware | Add +94.2% | 0.16% | +0.07 |
| WTFC Wintrust Financial Corp. | New | 0.07% | +0.07 |
| PFFV Global X Variable Rate Pref | New | 0.07% | +0.07 |
| DIVO Amplify CWP Enhan Divid ETF | Add +0.8% | 4.09% | +0.07 |
| CB Chubb Ltd. | Add +1.5% | 0.88% | +0.07 |
| CAT Caterpillar Inc. | Add +27.7% | 0.24% | +0.07 |
| MMM 3M Co. | New | 0.07% | +0.07 |
| WELL Welltower Inc. | New | 0.07% | +0.07 |
| AVGO Broadcom Inc. | Add +3.2% | 1.31% | +0.07 |
| ICE Intercontinental Exchange Inc. | New | 0.06% | +0.06 |
| GEV GE Vernova Inc. | New | 0.06% | +0.06 |
| SCHX Schwab US Large-Cap ETF | New | 0.06% | +0.06 |
| RTX RTX Corp. | New | 0.06% | +0.06 |
| VZ Verizon Communications Inc. | Add +1.2% | 1.43% | +0.06 |
| CLX Clorox Company | New | 0.06% | +0.06 |
| META Meta Platforms Inc. Class A | Add +4.2% | 0.52% | +0.06 |
| BLK BlackRock Finance Inc. | Add +22.4% | 0.18% | +0.05 |
| FV First Trust DW Focus 5 Fund | Add +54.6% | 0.15% | +0.05 |
| MLN Vaneck Long Muni ETF | Add +73.6% | 0.12% | +0.05 |
| JMEE JPM Sma & Mid Cap En Eq Et-U | Add +2.1% | 1.15% | +0.05 |
| SPHQ Invesco S&P 500 Quality ETF | Add +3.0% | 1.33% | +0.04 |
| FTCS First Trust Capital Strength | Add +11.3% | 0.32% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +8.1% | 0.39% | +0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026Amended | 295 | $526.1M | GNTX, Amplify CWP Enhanced DIV Inm ETF, SPDF, Apple Inc, NVDA |
| Q1 2026 | 298 | $455.2M | GNTX, DIVO, AAPL, NVDA, MSFT |
| Q4 2025 | 271 | $435.6M | GNTX, DIVO, MSFT, AAPL, NVDA |
| Q3 2025 | 261 | $416.0M | GNTX, DIVO, MSFT, AAPL, NVDA |
| Q2 2025 | 235 | $354.5M | GNTX, SGOV, DIVO, MSFT, AAPL |
| Q1 2025 | 212 | $301.6M | GNTX, DIVO, AAPL, PDEC, MSFT |
| Q4 2024 | 228 | $331.2M | GNTX, DIVO, Tommys Express Holdings Inc, AAPL, MSFT |
| Q3 2024 | 191 | $331.3M | GNTX, DIVO, MSFT, AAPL, PSEP |
| Q2 2024 | 179 | $314.3M | GNTX, DIVO, AAPL, MSFT, BIL |
| Q1 2024 | 176 | $307.7M | GNTX, DIVO, JEPQ, CGGO, MSFT |