West Michigan Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 5, 2025), West Michigan Advisors, LLC reported 228 stock positions worth $331.2 million. Its top holding was Gentex (GNTX) at 13.2% of the portfolio, followed by Amplify CWP Enhan Divid ETF (DIVO, 4.2%) and Tommys Express (3.3%). Compared with Q3 2024, it opened 51 new positions, sold out of 14, added to 66 and reduced 102. The biggest buy was a new position in Innovator U.S. Equity Power (PDEC) and the biggest sale Gentex (GNTX, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- HOLLAND, MI
- CIK
- 0001909879
- Portfolio Value
- $331.2M (Q4 2024)
- SEC Filing
- 0001765380-25-000047 ↗ filed Feb 5, 2025
Holdings Value
Holdings 228 stocks · $331.2M
| GNTX Gentex Corp. | 13.17% | 1,518,923 | $43.6M | Reduce -17.7% |
| DIVO Amplify CWP Enhan Divid ETF | 4.21% | 343,107 | $13.9M | Add +4.2% |
| Tommys Express Holdings Inc | 3.32% | 643,365 | $11.0M | Add +44.7% |
| AAPL Apple Inc. | 3.27% | 43,196 | $10.8M | Reduce -2.8% |
| MSFT Microsoft Corp. | 3.21% | 25,248 | $10.6M | Reduce -2.1% |
| PDEC Innovator U.S. Equity Power | 2.61% | 224,612 | $8.6M | New |
| NVDA Nvidia Corp. | 2.45% | 60,540 | $8.1M | Reduce -1.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 2.22% | 129,388 | $7.4M | Reduce -1.0% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 1.87% | 211,638 | $6.2M | Reduce -5.5% |
| HBAN Huntington Bancshares Inc. | 1.74% | 351,844 | $5.8M | Reduce -2.4% |
| VOO Vanguard S&P 500 ETF | 1.71% | 10,517 | $5.7M | Add +4.5% |
| JPM JPMorgan Chase & Co. | 1.67% | 23,024 | $5.5M | Reduce -2.1% |
| AVGO Broadcom Inc. | 1.57% | 22,408 | $5.2M | Reduce -10.7% |
| FTGS First Trust Grwth Strgth ETF | 1.47% | 154,956 | $4.9M | Reduce -1.5% |
| Apple | 1.41% | 18,600 | $4.7M | No change |
| CRM Salesforce Inc. | 1.37% | 13,552 | $4.5M | Add +0.2% |
| SPHQ Invesco S&P 500 Quality ETF | 1.31% | 64,579 | $4.3M | Reduce -1.3% |
| VZ Verizon Communications Inc. | 1.26% | 104,564 | $4.2M | Reduce -0.9% |
| MRK Merck & Co. Inc. | 1.25% | 41,335 | $4.1M | Reduce -4.7% |
| AMZN Amazon.com Inc. | 1.21% | 18,319 | $4.0M | Add +0.9% |
| ETN Eaton Corp. PLC | 1.21% | 12,028 | $4.0M | Reduce -1.6% |
| WMT Walmart Inc. | 1.20% | 43,773 | $4.0M | Reduce -6.6% |
| JMEE JPM Sma & Mid Cap En Eq Et-U filed as J P MORGAN EXCHANGE TRADED F | 1.19% | 65,181 | $3.9M | Add +4.3% |
| BBY Best Buy Co. Inc. | 1.11% | 42,568 | $3.7M | Reduce -3.0% |
| MSI Motorola Solutions Inc. | 1.08% | 7,732 | $3.6M | Add +1.3% |
| JIRE JPMorgan Int Res Enh Eqty | 1.07% | 60,669 | $3.5M | Reduce -1.5% |
| JCPB JPMorgan Core Plus Bond ETF | 1.07% | 76,556 | $3.5M | Add +3.2% |
| JEPI JPMorgan Equity Premium Inco | 1.02% | 58,403 | $3.4M | Reduce -0.2% |
| JPST JPMorgan Ultra-Short Income | 1.00% | 65,671 | $3.3M | Add +0.3% |
| SYK Stryker Corp. | 0.95% | 8,675 | $3.1M | Add +1.2% |
| CB Chubb Ltd. | 0.84% | 10,088 | $2.8M | Add +0.3% |
| QDPL Pacer Met US LRG Cap DVD 400 | 0.83% | 70,580 | $2.7M | Reduce -3.7% |
| MPC Marathon Petroleum Corp. | 0.79% | 18,676 | $2.6M | Add +1.8% |
| JCI Johnson Controls Internation | 0.77% | 32,330 | $2.6M | Add +0.5% |
| MINT PIMCO Enhanced Short Maturit | 0.77% | 25,170 | $2.5M | Reduce -32.8% |
| NEE Nextera Energy Inc. | 0.73% | 33,751 | $2.4M | Add +0.4% |
| HD Home Depot Inc. | 0.69% | 5,860 | $2.3M | Reduce -2.0% |
| IWF iShares Russell 1000 Growth | 0.68% | 5,604 | $2.3M | Add +17.3% |
| ADI Analog Devices Inc. | 0.68% | 10,572 | $2.2M | Reduce -1.4% |
| UNP Union Pacific Corp. | 0.62% | 9,000 | $2.1M | Add +2.7% |
| LLY Eli Lilly & Co. | 0.61% | 2,627 | $2.0M | Add +0.2% |
| AGG iShares Core U.S. Aggregate | 0.61% | 20,877 | $2.0M | Reduce -1.1% |
| DVN Devon Energy Corp. | 0.58% | 58,429 | $1.9M | Reduce -5.8% |
| META Meta Platforms Inc. Class A | 0.57% | 3,235 | $1.9M | Add +6.7% |
| CME Cme Group Inc. | 0.56% | 7,784 | $1.9M | Add +9.1% |
| PG The Procter & Gamble Co. | 0.53% | 10,525 | $1.8M | Add +1.9% |
| APD Air Products & Chemicals Inc. | 0.51% | 5,846 | $1.7M | Add +3.5% |
| UNH Unitedhealth Group Inc. | 0.46% | 3,011 | $1.5M | Add +2.7% |
| ABBV Abbvie Inc. | 0.45% | 8,306 | $1.5M | Reduce -8.2% |
| RCL Royal Caribbean Cruises Ltd. | 0.44% | 6,333 | $1.5M | Add +70.7% |
| FIXD First Trust Smith Opportunis | 0.43% | 33,117 | $1.4M | Reduce -5.7% |
| IWD iShares Russell 1000 Value E | 0.39% | 6,928 | $1.3M | Add +1.4% |
| RJF Raymond James Financial Inc. | 0.39% | 8,241 | $1.3M | Reduce -4.4% |
| SCHD Schwab US DVD Equity ETF | 0.38% | 45,861 | $1.3M | Add +0.5% |
| GOOGL Alphabet Inc. Class A | 0.36% | 6,289 | $1.2M | Reduce -4.0% |
| CVX Chevron Corp. | 0.35% | 7,953 | $1.2M | Reduce -11.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.33% | 4,937 | $1.1M | Reduce -3.8% |
| ABT Abbott Laboratories | 0.32% | 9,345 | $1.1M | Reduce -3.5% |
| GS Goldman Sachs Group Inc. | 0.32% | 1,832 | $1.0M | Reduce -7.8% |
| FTCS First Trust Capital Strength | 0.31% | 11,685 | $1.0M | Reduce -0.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.31% | 3,531 | $1.0M | Reduce -0.3% |
| GLD SPDR Gold Shares | 0.31% | 4,204 | $1.0M | Add +40.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.30% | 1,677 | $982K | Reduce -23.8% |
| FSCO FS Credit Opportunities Corp. | 0.30% | 143,698 | $980K | Reduce -2.7% |
| FSK FS KKR Capital Corp. | 0.29% | 44,853 | $974K | Add +1.8% |
| MCD McDonald's Corp. | 0.29% | 3,332 | $966K | Add +4.0% |
| GOOG Alphabet Inc. Class C | 0.29% | 5,032 | $958K | Add +7.6% |
| TSLA Tesla Inc. | 0.28% | 2,323 | $938K | Reduce -2.7% |
| V Visa Inc. Class A | 0.27% | 2,812 | $889K | Reduce -5.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.27% | 1,723 | $881K | Add +211.6% |
| CAT Caterpillar Inc. | 0.26% | 2,330 | $845K | Add +15.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.24% | 3,710 | $781K | Add +13.6% |
| PNC PNC Financial Services Group | 0.24% | 4,047 | $780K | Reduce -4.1% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.23% | 8,406 | $769K | Add +14.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.23% | 10,927 | $768K | Reduce -8.9% |
| HON Honeywell International Inc. | 0.23% | 3,301 | $746K | Reduce -1.9% |
| PLTR Palantir Technologies Inc. Class A | 0.22% | 9,796 | $741K | Add +23.7% |
| USMV iShares MSCI USA Min Vol Fac | 0.22% | 8,250 | $733K | Reduce -1.7% |
| PEP Pepsico Inc. | 0.21% | 4,640 | $712K | Reduce -3.0% |
| KO The Coca-Cola Co. | 0.21% | 11,398 | $710K | Add +3.5% |
| ORCL Oracle Corp. | 0.21% | 4,200 | $700K | Reduce -18.9% |
| NFLX Netflix Inc. | 0.21% | 776 | $692K | Add +1.3% |
| MDT Medtronic PLC | 0.20% | 8,289 | $668K | Reduce -1.2% |
| QCOM Qualcomm Inc. | 0.20% | 4,240 | $651K | Reduce -7.5% |
| JNJ Johnson & Johnson | 0.19% | 4,458 | $645K | Add +12.9% |
| SHY iShares 1-3 Year Treasury Bo | 0.19% | 7,841 | $643K | Reduce -0.8% |
| APP AppLovin Corp. Class A | 0.19% | 1,970 | $638K | New |
| SPOT Spotify Technology SA | 0.19% | 1,418 | $634K | New |
| IVV iShares Core S&P 500 ETF | 0.19% | 1,048 | $617K | Reduce -6.8% |
| NTRA Natera Inc. | 0.19% | 3,893 | $616K | New |
| BLK BlackRock Inc. | 0.18% | 596 | $611K | Reduce -6.9% |
| TRGP Targa Resources Corp. | 0.17% | 3,244 | $579K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 1,265 | $573K | Reduce -1.4% |
| CSCO Cisco Systems Inc. | 0.17% | 9,611 | $569K | Reduce -9.3% |
| PFFV Global X Variable Rate Pref | 0.17% | 23,854 | $564K | Add +136.2% |
| GE General Electric filed as GE AEROSPACE | 0.17% | 3,296 | $551K | Reduce -2.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.16% | 4,482 | $541K | Add +13.7% |
| QDF NT Qual Div ETF | 0.16% | 7,670 | $541K | Reduce -2.8% |
| VEA Vanguard Ftse Developed ETF | 0.16% | 11,294 | $540K | Reduce -1.2% |
| ACN Accenture PLC Class A | 0.16% | 1,519 | $534K | Reduce -2.8% |
Portfolio Sells Q3 2024 → Q4 2024
| GNTX Gentex Corp. | Reduce -17.7% | 13.17% | −3.36 |
| PSEP Innovator U.S. Equity Power | Sold out | 0.00% | −2.48 |
| MINT PIMCO Enhanced Short Maturit | Reduce -32.8% | 0.77% | −0.37 |
| RWM Proshares Short RUSSELL2000 | Sold out | 0.00% | −0.36 |
| PROSHARES SHORT S&P500 | Sold out | 0.00% | −0.36 |
| PSQ Proshares Short QQQ | Sold out | 0.00% | −0.36 |
| BOXX Alpha Architect 1-3 MNTH Box | Reduce -81.8% | 0.08% | −0.35 |
| BBY Best Buy Co. Inc. | Reduce -3.0% | 1.11% | −0.27 |
| MRK Merck & Co. Inc. | Reduce -4.7% | 1.25% | −0.25 |
| DBMF Imgp Dbi MFT STR ETF-Usd Inc. | Sold out | 0.00% | −0.24 |
| CGGO Cap Group Global Growth | Reduce -5.5% | 1.87% | −0.17 |
| VZ Verizon Communications Inc. | Reduce -0.9% | 1.26% | −0.17 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -1.5% | 1.07% | −0.16 |
| DVN Devon Energy Corp. | Reduce -5.8% | 0.58% | −0.15 |
| MSFT Microsoft Corp. | Reduce -2.1% | 3.21% | −0.14 |
| FMAY FT Vest US Equity Buffer ETF | Sold out | 0.00% | −0.12 |
| ABBV Abbvie Inc. | Reduce -8.2% | 0.45% | −0.09 |
| AHR American Healthcare REIT Inc. | Sold out | 0.00% | −0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -23.8% | 0.30% | −0.09 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.08 |
| TGT Target Corp. | Reduce -43.3% | 0.07% | −0.08 |
| ADI Analog Devices Inc. | Reduce -1.4% | 0.68% | −0.07 |
| VEU Vanguard Ftse All-World Ex-U | Sold out | 0.00% | −0.07 |
| WELL Welltower Inc. | Sold out | 0.00% | −0.07 |
| ICE Intercontinental Exchange Inc. | Sold out | 0.00% | −0.06 |
| AZN Astrazeneca PLC-Spons ADR | Sold out | 0.00% | −0.06 |
| F Ford Motor Co. | Sold out | 0.00% | −0.06 |
| ORCL Oracle Corp. | Reduce -18.9% | 0.21% | −0.06 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -8.9% | 0.23% | −0.05 |
| CVX Chevron Corp. | Reduce -11.2% | 0.35% | −0.05 |
| FIXD First Trust Smith Opportunis | Reduce -5.7% | 0.43% | −0.05 |
| AMD Advanced Micro Devices | Reduce -9.6% | 0.09% | −0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -20.1% | 0.16% | −0.04 |
| HD Home Depot Inc. | Reduce -2.0% | 0.69% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -7.5% | 0.20% | −0.04 |
| AGG iShares Core U.S. Aggregate | Reduce -1.1% | 0.61% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Reduce -3.9% | 0.12% | −0.03 |
| AMGN Amgen Inc. | Reduce -2.4% | 0.13% | −0.03 |
| HMOP Hartford Municipal Opp ETF | Reduce -26.1% | 0.09% | −0.03 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -15.2% | 0.15% | −0.03 |
| PLD Prologis Inc. | Reduce -5.7% | 0.12% | −0.03 |
| PEP Pepsico Inc. | Reduce -3.0% | 0.21% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -0.2% | 1.02% | −0.03 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -13.1% | 0.13% | −0.03 |
| MDT Medtronic PLC | Reduce -1.2% | 0.20% | −0.03 |
| PSEC Prospect Capital Corp. | Sold out | 0.00% | −0.03 |
| ARDX Ardelyx Inc. | Reduce -15.2% | 0.04% | −0.03 |
| GE General Electric | Reduce -2.2% | 0.17% | −0.03 |
| ET Energy Transfer LP | Reduce -38.0% | 0.07% | −0.02 |
| HTAB Hartford Schroders Tax Aware | Reduce -13.0% | 0.13% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| PDEC Innovator U.S. Equity Power | New | 2.61% | +2.61 |
| Tommys Express Holdings Inc | Add +44.7% | 3.32% | +1.03 |
| CRM Salesforce Inc. | Add +0.2% | 1.37% | +0.25 |
| RCL Royal Caribbean Cruises Ltd. | Add +70.7% | 0.44% | +0.24 |
| AMZN Amazon.com Inc. | Add +0.9% | 1.21% | +0.19 |
| APP AppLovin Corp. Class A | New | 0.19% | +0.19 |
| SPOT Spotify Technology SA | New | 0.19% | +0.19 |
| NTRA Natera Inc. | New | 0.19% | +0.19 |
| QQQ Invesco QQQ Trust Series 1 | Add +211.6% | 0.27% | +0.18 |
| TRGP Targa Resources Corp. | New | 0.17% | +0.17 |
| CVNA Carvana Co. | New | 0.15% | +0.15 |
| IWF iShares Russell 1000 Growth | Add +17.3% | 0.68% | +0.14 |
| PLTR Palantir Technologies Inc. Class A | Add +23.7% | 0.22% | +0.13 |
| NRG NRG Energy Inc. | New | 0.13% | +0.13 |
| UAL United Airlines Holdings Inc. | New | 0.12% | +0.12 |
| DIVO Amplify CWP Enhan Divid ETF | Add +4.2% | 4.21% | +0.12 |
| COP Conocophillips | New | 0.11% | +0.11 |
| JPIE JPMorgan Income ETF | New | 0.11% | +0.11 |
| VOO Vanguard S&P 500 ETF | Add +4.5% | 1.71% | +0.10 |
| UNIY WT Voya YLD Enh Usd Univ BND | New | 0.10% | +0.10 |
| KKR KKR & Co. Inc. | New | 0.10% | +0.10 |
| PFFV Global X Variable Rate Pref | Add +136.2% | 0.17% | +0.10 |
| MTZ Mastec Inc. | New | 0.10% | +0.10 |
| DOCS Doximity Inc. Class A | New | 0.09% | +0.09 |
| HWM Howmet Aerospace Inc. | New | 0.09% | +0.09 |
| AXON Axon Enterprise Inc. | New | 0.09% | +0.09 |
| WFC Wells Fargo & Co. | New | 0.09% | +0.09 |
| ADP Automatic Data Processing | New | 0.09% | +0.09 |
| JEF Jefferies Financial Group Inc. | New | 0.09% | +0.09 |
| HOOD Robinhood Markets Inc. Class A | New | 0.09% | +0.09 |
| UI Ubiquiti Inc. | New | 0.09% | +0.09 |
| GLD SPDR Gold Shares | Add +40.1% | 0.31% | +0.09 |
| LITE Lumentum Holdings Inc. | New | 0.09% | +0.09 |
| VIRT Virtu Financial Inc. Class A | New | 0.09% | +0.09 |
| SOFI Sofi Technologies Inc. | New | 0.09% | +0.09 |
| Z Zillow Group Inc. Class C | New | 0.09% | +0.09 |
| IBKR Interactive Brokers Gro Class A | New | 0.09% | +0.09 |
| LLYVK Liberty Media Corp.-Liberty-C | New | 0.08% | +0.08 |
| CME Cme Group Inc. | Add +9.1% | 0.56% | +0.08 |
| IWB iShares Russell 1000 ETF | New | 0.08% | +0.08 |
| VRT Vertiv Holdings Co. Class A | New | 0.08% | +0.08 |
| KTOS Kratos Defense & Security | New | 0.08% | +0.08 |
| DGRO iShares Core Dividend Growth | New | 0.08% | +0.08 |
| VST Vistra Corp. | New | 0.08% | +0.08 |
| SGOV iShares 0-3 Month Treasury B | New | 0.08% | +0.08 |
| SBUX Starbucks Corp. | New | 0.08% | +0.08 |
| FICO Fair Isaac Corp. | New | 0.08% | +0.08 |
| AAON Aaon Inc. | New | 0.08% | +0.08 |
| FIX Comfort Systems USA Inc. | New | 0.08% | +0.08 |
| AFRM Affirm Holdings Inc. | New | 0.08% | +0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026Amended | 295 | $526.1M | GNTX, Amplify CWP Enhanced DIV Inm ETF, SPDF, Apple Inc, NVDA |
| Q1 2026 | 298 | $455.2M | GNTX, DIVO, AAPL, NVDA, MSFT |
| Q4 2025 | 271 | $435.6M | GNTX, DIVO, MSFT, AAPL, NVDA |
| Q3 2025 | 261 | $416.0M | GNTX, DIVO, MSFT, AAPL, NVDA |
| Q2 2025 | 235 | $354.5M | GNTX, SGOV, DIVO, MSFT, AAPL |
| Q1 2025 | 212 | $301.6M | GNTX, DIVO, AAPL, PDEC, MSFT |
| Q4 2024 | 228 | $331.2M | GNTX, DIVO, Tommys Express Holdings Inc, AAPL, MSFT |
| Q3 2024 | 191 | $331.3M | GNTX, DIVO, MSFT, AAPL, PSEP |
| Q2 2024 | 179 | $314.3M | GNTX, DIVO, AAPL, MSFT, BIL |
| Q1 2024 | 176 | $307.7M | GNTX, DIVO, JEPQ, CGGO, MSFT |