American Alpha Advisors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 12, 2025), American Alpha Advisors, LLC reported 79 stock positions worth $112.8 million. Its top holding was iShares MSCI Eafe ETF (EFA) at 9.0% of the portfolio, followed by Pacer US Cash Cows 100 ETF (COWZ, 8.5%) and Invesco S&P 500 Equal Weight (RSP, 8.4%). Compared with Q4 2024, it opened 43 new positions, sold out of 27, added to 21 and reduced 12. The biggest buy was a new position in Proshares S&P 500 Dividend A (NOBL) and the biggest sale an exit from Invesco Variable Rate Invest (VRIG).
- Most Recent 13F
- Q2 2026
- Location
- NEW YORK, NY
- CIK
- 0002041441
- Portfolio Value
- $112.8M (Q1 2025)
- SEC Filing
- 0002041441-25-000002 ↗ filed May 12, 2025
Holdings Value
Holdings 79 stocks · $112.8M
| EFA iShares MSCI Eafe ETF | 9.01% | 124,427 | $10.2M | Add +7.4% |
| COWZ Pacer US Cash Cows 100 ETF | 8.50% | 175,022 | $9.6M | Reduce -33.6% |
| RSP Invesco S&P 500 Equal Weight | 8.36% | 54,410 | $9.4M | Reduce 0.0% |
| NOBL Proshares S&P 500 Dividend A | 8.31% | 91,697 | $9.4M | New |
| GSAT Globalstar Inc. | 7.09% | 383,338 | $8.0M | No change |
| PHYL Pgim Active High Yield Bond | 5.26% | 170,436 | $5.9M | Add +4.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.16% | 8,386 | $4.7M | Reduce -1.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 3.89% | 25,425 | $4.4M | Reduce -0.0% |
| SPYI Neos S&P 500 High Income ETF | 3.76% | 88,596 | $4.2M | New |
| VB Vanguard Most SM-Cap ETF-Usd | 3.49% | 17,749 | $3.9M | New |
| VWO Vanguard Ftse Emerging Marke | 3.21% | 80,121 | $3.6M | Add +3.7% |
| SGOV iShares 0-3 Month Treasury B | 2.90% | 32,535 | $3.3M | New |
| BRK.A Berkshire Hathaway Inc. Class A | 2.12% | 3 | $2.4M | No change |
| SMCI Super Micro Computer Inc. | 1.52% | 50,000 | $1.7M | Reduce -28.6% |
| ELF Elf Beauty Inc. | 1.42% | 25,479 | $1.6M | Add +168.8% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.94% | 3,020 | $1.1M | No change |
| TGT Target Corp. | 0.94% | 10,198 | $1.1M | Add +36.0% |
| JAAA Janus Henderson Aaa Clo ETF | 0.94% | 20,934 | $1.1M | New |
| ICOW Pacer Developed Markets Inte | 0.87% | 31,132 | $978K | Add +19.1% |
| GFEB FT Vest US Equity Moderate B | 0.85% | 26,121 | $960K | New |
| BKDV BNY Mellon Dynamic Value | 0.78% | 34,982 | $885K | New |
| LVHI Franklin International Low V | 0.74% | 25,716 | $832K | Add +17.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.63% | 1,695 | $712K | Add +0.4% |
| DSTL Distillate US Fundamental St | 0.60% | 12,556 | $681K | Add +2.8% |
| APP AppLovin Corp. Class A | 0.60% | 2,565 | $680K | Add +0.3% |
| META Meta Platforms Inc. Class A | 0.53% | 1,039 | $599K | Reduce -44.0% |
| NVDA Nvidia Corp. | 0.53% | 5,500 | $596K | Add +10.0% |
| INTC Intel Corp. | 0.50% | 25,001 | $568K | New |
| T AT&T Inc. | 0.49% | 19,426 | $549K | Reduce -10.6% |
| UBER Uber Technologies Inc. | 0.47% | 7,260 | $529K | New |
| MO Altria Group Inc. | 0.46% | 8,720 | $523K | Add +0.3% |
| DTH Wisdomtree International Hig | 0.46% | 12,235 | $520K | Add +18.8% |
| AMD Advanced Micro Devices | 0.46% | 5,040 | $518K | New |
| BMY Bristol-Myers Squibb Co. | 0.46% | 8,455 | $516K | Reduce -7.3% |
| IDOG Alps International Sector Di | 0.45% | 15,974 | $506K | Add +18.1% |
| CVX Chevron Corp. | 0.44% | 2,960 | $495K | Reduce -3.6% |
| VEA Vanguard Ftse Developed ETF | 0.43% | 9,652 | $491K | Reduce -9.2% |
| ECOW Pacer Emerging Markets Cash | 0.43% | 23,990 | $490K | Add +23.5% |
| XOM Exxon Mobil Corp. | 0.42% | 4,003 | $476K | New |
| COP Conocophillips | 0.42% | 4,472 | $470K | New |
| JNJ Johnson & Johnson | 0.41% | 2,802 | $465K | New |
| VZ Verizon Communications Inc. | 0.41% | 10,089 | $458K | New |
| DELL Dell Technologies -C | 0.40% | 5,000 | $456K | Add +100.0% |
| MPC Marathon Petroleum Corp. | 0.40% | 3,106 | $453K | New |
| F Ford Motor Co. filed as FORD MTR CO | 0.40% | 44,506 | $446K | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.40% | 5,652 | $446K | Add +0.1% |
| VDC Vanguard Consumer Staple ETF | 0.39% | 2,007 | $439K | Add +3.1% |
| CMCSA Comcast Corp. Class A | 0.38% | 11,543 | $426K | New |
| AMGN Amgen Inc. | 0.38% | 1,359 | $423K | New |
| MRK Merck & Co. Inc. | 0.37% | 4,678 | $420K | New |
| PFE Pfizer Inc. | 0.37% | 16,504 | $418K | New |
| CSCO Cisco Systems Inc. | 0.37% | 6,703 | $414K | New |
| EOG EOG Resources Inc. | 0.37% | 3,223 | $413K | New |
| GILD Gilead Sciences Inc. | 0.36% | 3,664 | $411K | New |
| LOW Lowe's Cos Inc. | 0.36% | 1,751 | $408K | New |
| QCOM Qualcomm Inc. | 0.36% | 2,652 | $407K | New |
| CAT Caterpillar Inc. | 0.36% | 1,231 | $406K | New |
| CRM Salesforce Inc. | 0.36% | 1,512 | $406K | New |
| UPS United Parcel Service Class B | 0.36% | 3,645 | $401K | New |
| BKNG Booking Holdings Inc. | 0.36% | 87 | $401K | New |
| HCA HCA Healthcare Inc. | 0.35% | 1,156 | $399K | New |
| ACN Accenture PLC Class A | 0.35% | 1,259 | $393K | New |
| GOOG Alphabet Inc. Class C | 0.35% | 2,500 | $391K | New |
| AMAT Applied Materials Inc. | 0.34% | 2,672 | $388K | New |
| VLO Valero Energy Corp. | 0.31% | 2,665 | $352K | New |
| OXY Occidental Petroleum Corp. | 0.29% | 6,531 | $322K | New |
| NKE Nike Inc. Class B | 0.28% | 4,992 | $317K | New |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.28% | 7,579 | $317K | New |
| FANG Diamondback Energy Inc. | 0.26% | 1,814 | $290K | Add +26.3% |
| ABNB Airbnb Inc. Class A | 0.25% | 2,324 | $278K | Reduce -31.4% |
| EMR Emerson Electric Co. | 0.24% | 2,420 | $265K | New |
| NEM Newmont Corp. | 0.20% | 4,786 | $231K | New |
| HPQ HP Inc. | 0.20% | 8,129 | $225K | Reduce -34.6% |
| SCCO Southern Copper Corp. | 0.20% | 2,389 | $223K | New |
| IONQ Ionq Inc. | 0.20% | 10,000 | $221K | New |
| REGN Regeneron Pharmaceuticals | 0.19% | 342 | $217K | New |
| UAL United Airlines Holdings Inc. | 0.19% | 3,040 | $210K | New |
| COTY Coty Inc. Class A | 0.07% | 15,000 | $82K | Add +22.4% |
| OLPX Olaplex Holdings Inc. | 0.06% | 50,000 | $64K | Add +100.0% |
Options reported separately and not counted above: SMCI calls ($2.1M), AMZN calls ($1.5M), QQQ calls ($1.1M), TGT puts ($713K), NVDA puts ($500K), TSLA calls ($400K).
Other holdings (1): bonds, preferreds, convertibles and warrants · $3K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RAINW Rain Enhancement-CW 29 | *W EXP 12/31/202 | 33,832 | $3K | New |
Total filed on the 13F, all lines: $112.8M.
Portfolio Sells Q4 2024 → Q1 2025
| VRIG Invesco Variable Rate Invest | Sold out | 0.00% | −5.20 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -33.6% | 8.50% | −5.06 |
| JEPI JPMorgan Equity Premium Inco | Sold out | 0.00% | −4.07 |
| FTLS First Trust Long/Short Eqty | Sold out | 0.00% | −3.87 |
| GSID Goldman Sachs Marketbeta Int | Sold out | 0.00% | −2.98 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.93 |
| SPHQ Invesco S&P 500 Quality ETF | Sold out | 0.00% | −0.91 |
| AAPL Apple Inc. | Sold out | 0.00% | −0.86 |
| USMV iShares MSCI USA Min Vol Fac | Sold out | 0.00% | −0.77 |
| EXPE Expedia Group Inc. | Sold out | 0.00% | −0.47 |
| HPE Hewlett Packard Enterprise | Sold out | 0.00% | −0.46 |
| META Meta Platforms Inc. Class A | Reduce -44.0% | 0.53% | −0.46 |
| SMCI Super Micro Computer Inc. | Reduce -28.6% | 1.52% | −0.42 |
| CAH Cardinal Health Inc. | Sold out | 0.00% | −0.42 |
| GEN Gen Digital Inc. | Sold out | 0.00% | −0.38 |
| COR Cencora Inc. | Sold out | 0.00% | −0.37 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.1% | 4.16% | −0.36 |
| ZM Zoom Communications Inc. | Sold out | 0.00% | −0.36 |
| TPR Tapestry Inc. | Sold out | 0.00% | −0.32 |
| RSP Invesco S&P 500 Equal Weight | Reduce 0.0% | 8.36% | −0.32 |
| WSM Williams-Sonoma Inc. | Sold out | 0.00% | −0.31 |
| FOXA Fox Corp. Class A | Sold out | 0.00% | −0.28 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.26 |
| MTZ Mastec Inc. | Sold out | 0.00% | −0.25 |
| SNA Snap-on Inc. | Sold out | 0.00% | −0.25 |
| OC Owens Corning | Sold out | 0.00% | −0.24 |
| GAP The Gap Inc. | Sold out | 0.00% | −0.24 |
| TAP Molson Coors Beverage Co. Class B | Sold out | 0.00% | −0.24 |
| SNX TD Synnex Corp. | Sold out | 0.00% | −0.23 |
| WCC Wesco International Inc. | Sold out | 0.00% | −0.21 |
| FTXL First Trust Nasdaq Semicondu | Sold out | 0.00% | −0.19 |
| HPQ HP Inc. | Reduce -34.6% | 0.20% | −0.17 |
| ABNB Airbnb Inc. Class A | Reduce -31.4% | 0.25% | −0.16 |
| M Macy's Inc. | Sold out | 0.00% | −0.15 |
| VEA Vanguard Ftse Developed ETF | Reduce -9.2% | 0.43% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.0% | 3.89% | −0.03 |
| BMY Bristol-Myers Squibb Co. | Reduce -7.3% | 0.46% | −0.01 |
| CVX Chevron Corp. | Reduce -3.6% | 0.44% | +0.03 |
| T AT&T Inc. | Reduce -10.6% | 0.49% | +0.04 |
Portfolio Buys Q4 2024 → Q1 2025
| NOBL Proshares S&P 500 Dividend A | New | 8.31% | +8.31 |
| SPYI Neos S&P 500 High Income ETF | New | 3.76% | +3.76 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 3.49% | +3.49 |
| SGOV iShares 0-3 Month Treasury B | New | 2.90% | +2.90 |
| EFA iShares MSCI Eafe ETF | Add +7.4% | 9.01% | +1.04 |
| JAAA Janus Henderson Aaa Clo ETF | New | 0.94% | +0.94 |
| GFEB FT Vest US Equity Moderate B | New | 0.85% | +0.85 |
| BKDV BNY Mellon Dynamic Value | New | 0.78% | +0.78 |
| INTC Intel Corp. | New | 0.50% | +0.50 |
| UBER Uber Technologies Inc. | New | 0.47% | +0.47 |
| AMD Advanced Micro Devices | New | 0.46% | +0.46 |
| XOM Exxon Mobil Corp. | New | 0.42% | +0.42 |
| COP Conocophillips | New | 0.42% | +0.42 |
| JNJ Johnson & Johnson | New | 0.41% | +0.41 |
| VZ Verizon Communications Inc. | New | 0.41% | +0.41 |
| MPC Marathon Petroleum Corp. | New | 0.40% | +0.40 |
| F Ford Motor Co. | New | 0.40% | +0.40 |
| CMCSA Comcast Corp. Class A | New | 0.38% | +0.38 |
| AMGN Amgen Inc. | New | 0.38% | +0.38 |
| MRK Merck & Co. Inc. | New | 0.37% | +0.37 |
| PFE Pfizer Inc. | New | 0.37% | +0.37 |
| CSCO Cisco Systems Inc. | New | 0.37% | +0.37 |
| EOG EOG Resources Inc. | New | 0.37% | +0.37 |
| GILD Gilead Sciences Inc. | New | 0.36% | +0.36 |
| LOW Lowe's Cos Inc. | New | 0.36% | +0.36 |
| QCOM Qualcomm Inc. | New | 0.36% | +0.36 |
| CAT Caterpillar Inc. | New | 0.36% | +0.36 |
| CRM Salesforce Inc. | New | 0.36% | +0.36 |
| UPS United Parcel Service Class B | New | 0.36% | +0.36 |
| BKNG Booking Holdings Inc. | New | 0.36% | +0.36 |
| HCA HCA Healthcare Inc. | New | 0.35% | +0.35 |
| ACN Accenture PLC Class A | New | 0.35% | +0.35 |
| GOOG Alphabet Inc. Class C | New | 0.35% | +0.35 |
| AMAT Applied Materials Inc. | New | 0.34% | +0.34 |
| ELF Elf Beauty Inc. | Add +168.8% | 1.42% | +0.34 |
| VLO Valero Energy Corp. | New | 0.31% | +0.31 |
| OXY Occidental Petroleum Corp. | New | 0.29% | +0.29 |
| NKE Nike Inc. Class B | New | 0.28% | +0.28 |
| SLB SLB Ltd. | New | 0.28% | +0.28 |
| EMR Emerson Electric Co. | New | 0.24% | +0.24 |
| NEM Newmont Corp. | New | 0.20% | +0.20 |
| SCCO Southern Copper Corp. | New | 0.20% | +0.20 |
| IONQ Ionq Inc. | New | 0.20% | +0.20 |
| REGN Regeneron Pharmaceuticals | New | 0.19% | +0.19 |
| UAL United Airlines Holdings Inc. | New | 0.19% | +0.19 |
| ICOW Pacer Developed Markets Inte | Add +19.1% | 0.87% | +0.17 |
| DELL Dell Technologies -C | Add +100.0% | 0.40% | +0.14 |
| LVHI Franklin International Low V | Add +17.9% | 0.74% | +0.13 |
| VWO Vanguard Ftse Emerging Marke | Add +3.7% | 3.21% | +0.12 |
| PHYL Pgim Active High Yield Bond | Add +4.6% | 5.26% | +0.11 |
Options Activity Q4 2024 → Q1 2025
| SMCI Super Micro Computer Inc. | call | New | 50,000 | $2.1M |
| SPY SS SPDR S&P 500 ETF Trust-US | put | Sold out | 20,000 | $1.6Mbefore exit |
| AMZN Amazon.com Inc. | call | New | 7,500 | $1.5M |
| TJX TJX Companies Inc. | put | Sold out | 8,500 | $1.0Mbefore exit |
| TGT Target Corp. | put | New | 7,500 | $713K |
| NVDA Nvidia Corp. | put | New | 5,500 | $500K |
| TSLA Tesla Inc. | call | New | 1,600 | $400K |
| MSTR Strategy Inc. | put | Sold out | 2,000 | $200Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2024 → Q1 2025
| RAINW Rain Enhancement-CW 29 | *W EXP 12/31/202 | New | 33,832 | $3K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 90 | $169.0M | EFA, SCHD, VTV, ECOW, IDOG |
| Q1 2026 | 90 | $171.1M | GSAT, SCHD, EFA, IDOG, ECOW |
| Q4 2025Amended | 81 | $158.5M | GSAT, EFA, SCHD, SPY, GPIX |
| Q3 2025 | 85 | $138.4M | GSAT, EFA, SCHD, SPY, GPIX |
| Q2 2025 | 82 | $124.0M | EFA, GSAT, SCHD, SPY, PHYL |
| Q1 2025 | 79 | $112.8M | EFA, COWZ, RSP, NOBL, GSAT |
| Q4 2024 | 63 | $109.9M | COWZ, GSAT, RSP, EFA, VRIG |
| Q3 2024 | 79 | $106.6M | VEA, COWZ, RSP, GSAT, PHYL |