American Alpha Advisors, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 7, 2025), American Alpha Advisors, LLC reported 82 stock positions worth $124.0 million. Its top holding was iShares MSCI Eafe ETF (EFA) at 8.5% of the portfolio, followed by Globalstar (GSAT, 8.2%) and Schwab US DVD Equity ETF (SCHD, 7.9%). Compared with Q1 2025, it opened 18 new positions, sold out of 15, added to 40 and reduced 17. The biggest buy was a new position in Schwab US DVD Equity ETF (SCHD) and the biggest sale an exit from Proshares S&P 500 Dividend A (NOBL).
- Most Recent 13F
- Q2 2026
- Location
- NEW YORK, NY
- CIK
- 0002041441
- Portfolio Value
- $124.0M (Q2 2025)
- SEC Filing
- 0002041441-25-000006 ↗ filed Aug 7, 2025
Holdings Value
Holdings 82 stocks · $124.0M
| EFA iShares MSCI Eafe ETF | 8.51% | 117,998 | $10.5M | Reduce -5.2% |
| GSAT Globalstar Inc. | 8.23% | 433,338 | $10.2M | Add +13.0% |
| SCHD Schwab US DVD Equity ETF | 7.87% | 368,164 | $9.8M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.30% | 8,619 | $5.3M | Add +2.8% |
| PHYL Pgim Active High Yield Bond | 4.14% | 144,702 | $5.1M | Reduce -15.1% |
| GPIX GLDM SA S&P 500 PR in ETF-US | 4.13% | 102,810 | $5.1M | New |
| ELF Elf Beauty Inc. | 4.11% | 40,979 | $5.1M | Add +60.8% |
| ICOW Pacer Developed Markets Inte | 3.72% | 135,463 | $4.6M | Add +335.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 3.67% | 19,216 | $4.6M | Add +8.3% |
| LVHI Franklin International Low V | 3.43% | 130,673 | $4.3M | Add +408.1% |
| ECOW Pacer Emerging Markets Cash | 3.36% | 188,547 | $4.2M | Add +685.9% |
| DTH Wisdomtree International Hig | 3.33% | 89,021 | $4.1M | Add +627.6% |
| IDOG Alps International Sector Di | 3.29% | 120,129 | $4.1M | Add +652.0% |
| SGOV iShares 0-3 Month Treasury B | 3.07% | 37,750 | $3.8M | Add +16.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.68% | 18,826 | $3.3M | Reduce -25.9% |
| VWO Vanguard Ftse Emerging Marke | 2.58% | 64,707 | $3.2M | Reduce -19.2% |
| SMCI Super Micro Computer Inc. | 1.98% | 50,000 | $2.5M | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 1.76% | 3 | $2.2M | No change |
| FSEP FT Vest U.S. Equity Buffer E | 1.32% | 34,158 | $1.6M | New |
| GOOG Alphabet Inc. Class C | 1.08% | 7,520 | $1.3M | Add +200.8% |
| TLT iShares 20+ Year Treasury BD | 0.91% | 12,795 | $1.1M | New |
| GFEB FT Vest US Equity Moderate B | 0.85% | 27,167 | $1.1M | Add +4.0% |
| TGT Target Corp. | 0.83% | 10,399 | $1.0M | Add +2.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.81% | 18,228 | $1.0M | Reduce -89.6% |
| JHMU JH Dynamic Muni Bond ETF filed as JOHN HANCOCK EXCHANGE TRADED | 0.72% | 35,000 | $894K | New |
| BKDV BNY Mellon Dynamic Value | 0.71% | 32,970 | $877K | Reduce -5.8% |
| NVDA Nvidia Corp. | 0.70% | 5,500 | $869K | No change |
| RSP Invesco S&P 500 Equal Weight | 0.69% | 4,709 | $856K | Reduce -91.3% |
| AMD Advanced Micro Devices | 0.58% | 5,040 | $715K | No change |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.57% | 1,617 | $712K | Reduce -4.6% |
| DSTL Distillate US Fundamental St | 0.54% | 12,005 | $664K | Reduce -4.4% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.52% | 26,000 | $644K | New |
| VEA Vanguard Ftse Developed ETF | 0.51% | 11,188 | $638K | Add +15.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.42% | 4,170 | $517K | New |
| BKNG Booking Holdings Inc. | 0.42% | 89 | $515K | Add +2.3% |
| T AT&T Inc. | 0.41% | 17,575 | $509K | Reduce -9.5% |
| MPC Marathon Petroleum Corp. | 0.39% | 2,944 | $489K | Reduce -5.2% |
| F Ford Motor Co. filed as FORD MTR CO | 0.39% | 45,031 | $489K | Add +1.2% |
| MO Altria Group Inc. | 0.38% | 8,110 | $475K | Reduce -7.0% |
| MCK McKesson Corp. | 0.38% | 636 | $466K | New |
| CSCO Cisco Systems Inc. | 0.37% | 6,666 | $462K | Reduce -0.6% |
| QCOM Qualcomm Inc. | 0.37% | 2,894 | $461K | Add +9.1% |
| PFE Pfizer Inc. | 0.37% | 18,982 | $460K | Add +15.0% |
| JNJ Johnson & Johnson | 0.37% | 2,997 | $458K | Add +7.0% |
| VZ Verizon Communications Inc. | 0.37% | 10,478 | $453K | Add +3.9% |
| CVX Chevron Corp. | 0.36% | 3,160 | $452K | Add +6.8% |
| NKE Nike Inc. Class B | 0.36% | 6,336 | $450K | Add +26.9% |
| XOM Exxon Mobil Corp. | 0.36% | 4,175 | $450K | Add +4.3% |
| CMCSA Comcast Corp. Class A | 0.36% | 12,517 | $447K | Add +8.4% |
| COP Conocophillips | 0.36% | 4,933 | $443K | Add +10.3% |
| MRK Merck & Co. Inc. | 0.36% | 5,591 | $443K | Add +19.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.36% | 5,419 | $443K | Reduce -4.1% |
| BMY Bristol-Myers Squibb Co. | 0.35% | 9,478 | $439K | Add +12.1% |
| EOG EOG Resources Inc. | 0.35% | 3,647 | $436K | Add +13.2% |
| CRM Salesforce Inc. | 0.35% | 1,580 | $431K | Add +4.5% |
| GILD Gilead Sciences Inc. | 0.35% | 3,877 | $430K | Add +5.8% |
| IONQ Ionq Inc. | 0.35% | 10,000 | $430K | No change |
| VDC Vanguard Consumer Staple ETF | 0.34% | 1,943 | $426K | Reduce -3.2% |
| ACN Accenture PLC Class A | 0.34% | 1,415 | $423K | Add +12.4% |
| AMGN Amgen Inc. | 0.34% | 1,499 | $419K | Add +10.3% |
| UPS United Parcel Service Class B | 0.34% | 4,127 | $417K | Add +13.2% |
| ADBE Adobe Inc. | 0.32% | 1,014 | $392K | New |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.30% | 10,914 | $369K | Add +44.0% |
| NEM Newmont Corp. | 0.29% | 6,093 | $355K | Add +27.3% |
| UAL United Airlines Holdings Inc. | 0.28% | 4,379 | $349K | Add +44.0% |
| VLO Valero Energy Corp. | 0.28% | 2,559 | $344K | Reduce -4.0% |
| OXY Occidental Petroleum Corp. | 0.26% | 7,736 | $325K | Add +18.4% |
| ABNB Airbnb Inc. Class A | 0.25% | 2,298 | $304K | Reduce -1.1% |
| FANG Diamondback Energy Inc. | 0.23% | 2,114 | $290K | Add +16.5% |
| COR Cencora Inc. | 0.23% | 941 | $282K | New |
| DAL Delta Air Lines Inc. | 0.21% | 5,236 | $258K | New |
| DHI D.R. Horton Inc. | 0.19% | 1,820 | $235K | New |
| KHC The Kraft Heinz Co. | 0.19% | 9,025 | $233K | New |
| PSX Phillips 66 | 0.19% | 1,942 | $232K | New |
| LEU Centrus Energy Corp. Class A | 0.18% | 1,250 | $229K | New |
| AAPL Apple Inc. | 0.18% | 1,110 | $228K | New |
| REGN Regeneron Pharmaceuticals | 0.18% | 419 | $220K | Add +22.5% |
| HPQ HP Inc. | 0.16% | 8,299 | $203K | Add +2.1% |
| SRPT Sarepta Therapeutics Inc. | 0.14% | 10,000 | $171K | New |
| PTON Peloton Interactive Inc. Class A | 0.07% | 13,350 | $93K | New |
| OLPX Olaplex Holdings Inc. | 0.06% | 50,000 | $70K | No change |
| COTY Coty Inc. Class A | 0.06% | 15,000 | $70K | No change |
Options reported separately and not counted above: AMZN calls ($2.4M), QQQ calls ($1.1M), LULU calls ($270K).
Other holdings (1): bonds, preferreds, convertibles and warrants · $3K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RAINW Rain Enhancement-CW 29 | *W EXP 12/31/202 | 33,666 | $3K | Reduce -0.5% |
Total filed on the 13F, all lines: $124.0M.
Portfolio Sells Q1 2025 → Q2 2025
| NOBL Proshares S&P 500 Dividend A | Sold out | 0.00% | −8.31 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -89.6% | 0.81% | −7.69 |
| RSP Invesco S&P 500 Equal Weight | Reduce -91.3% | 0.69% | −7.66 |
| SPYI Neos S&P 500 High Income ETF | Sold out | 0.00% | −3.76 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -25.9% | 2.68% | −1.21 |
| PHYL Pgim Active High Yield Bond | Reduce -15.1% | 4.14% | −1.12 |
| CRWD CrowdStrike Holdings Inc. Class A | Sold out | 0.00% | −0.94 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.94 |
| VWO Vanguard Ftse Emerging Marke | Reduce -19.2% | 2.58% | −0.63 |
| APP AppLovin Corp. Class A | Sold out | 0.00% | −0.60 |
| META Meta Platforms Inc. Class A | Sold out | 0.00% | −0.53 |
| EFA iShares MSCI Eafe ETF | Reduce -5.2% | 8.51% | −0.51 |
| INTC Intel Corp. | Sold out | 0.00% | −0.50 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.47 |
| DELL Dell Technologies -C | Sold out | 0.00% | −0.40 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.36 |
| CAT Caterpillar Inc. | Sold out | 0.00% | −0.36 |
| HCA HCA Healthcare Inc. | Sold out | 0.00% | −0.35 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.34 |
| EMR Emerson Electric Co. | Sold out | 0.00% | −0.24 |
| SCCO Southern Copper Corp. | Sold out | 0.00% | −0.20 |
| MO Altria Group Inc. | Reduce -7.0% | 0.38% | −0.08 |
| T AT&T Inc. | Reduce -9.5% | 0.41% | −0.08 |
| BKDV BNY Mellon Dynamic Value | Reduce -5.8% | 0.71% | −0.08 |
| DSTL Distillate US Fundamental St | Reduce -4.4% | 0.54% | −0.07 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -4.6% | 0.57% | −0.06 |
| VDC Vanguard Consumer Staple ETF | Reduce -3.2% | 0.34% | −0.05 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -4.1% | 0.36% | −0.04 |
| VLO Valero Energy Corp. | Reduce -4.0% | 0.28% | −0.03 |
| MPC Marathon Petroleum Corp. | Reduce -5.2% | 0.39% | −0.01 |
| ABNB Airbnb Inc. Class A | Reduce -1.1% | 0.25% | −0.00 |
| CSCO Cisco Systems Inc. | Reduce -0.6% | 0.37% | +0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| SCHD Schwab US DVD Equity ETF | New | 7.87% | +7.87 |
| GPIX GLDM SA S&P 500 PR in ETF-US | New | 4.13% | +4.13 |
| ECOW Pacer Emerging Markets Cash | Add +685.9% | 3.36% | +2.92 |
| DTH Wisdomtree International Hig | Add +627.6% | 3.33% | +2.87 |
| ICOW Pacer Developed Markets Inte | Add +335.1% | 3.72% | +2.85 |
| IDOG Alps International Sector Di | Add +652.0% | 3.29% | +2.84 |
| ELF Elf Beauty Inc. | Add +60.8% | 4.11% | +2.69 |
| LVHI Franklin International Low V | Add +408.1% | 3.43% | +2.69 |
| FSEP FT Vest U.S. Equity Buffer E | New | 1.32% | +1.32 |
| GSAT Globalstar Inc. | Add +13.0% | 8.23% | +1.14 |
| TLT iShares 20+ Year Treasury BD | New | 0.91% | +0.91 |
| GOOG Alphabet Inc. Class C | Add +200.8% | 1.08% | +0.73 |
| JHMU JH Dynamic Muni Bond ETF | New | 0.72% | +0.72 |
| HYMB SS SPDR N Ice HY Muni ETF | New | 0.52% | +0.52 |
| DIS The Walt Disney Co. | New | 0.42% | +0.42 |
| MCK McKesson Corp. | New | 0.38% | +0.38 |
| ADBE Adobe Inc. | New | 0.32% | +0.32 |
| COR Cencora Inc. | New | 0.23% | +0.23 |
| DAL Delta Air Lines Inc. | New | 0.21% | +0.21 |
| DHI D.R. Horton Inc. | New | 0.19% | +0.19 |
| KHC The Kraft Heinz Co. | New | 0.19% | +0.19 |
| PSX Phillips 66 | New | 0.19% | +0.19 |
| LEU Centrus Energy Corp. Class A | New | 0.18% | +0.18 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +8.3% | 3.67% | +0.18 |
| AAPL Apple Inc. | New | 0.18% | +0.18 |
| SGOV iShares 0-3 Month Treasury B | Add +16.0% | 3.07% | +0.16 |
| SRPT Sarepta Therapeutics Inc. | New | 0.14% | +0.14 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.8% | 4.30% | +0.14 |
| UAL United Airlines Holdings Inc. | Add +44.0% | 0.28% | +0.10 |
| NKE Nike Inc. Class B | Add +26.9% | 0.36% | +0.08 |
| NEM Newmont Corp. | Add +27.3% | 0.29% | +0.08 |
| VEA Vanguard Ftse Developed ETF | Add +15.9% | 0.51% | +0.08 |
| PTON Peloton Interactive Inc. Class A | New | 0.07% | +0.07 |
| BKNG Booking Holdings Inc. | Add +2.3% | 0.42% | +0.06 |
| SLB SLB Ltd. | Add +44.0% | 0.30% | +0.02 |
| QCOM Qualcomm Inc. | Add +9.1% | 0.37% | +0.01 |
| GFEB FT Vest US Equity Moderate B | Add +4.0% | 0.85% | +0.00 |
| PFE Pfizer Inc. | Add +15.0% | 0.37% | +0.00 |
| F Ford Motor Co. | Add +1.2% | 0.39% | −0.00 |
| ACN Accenture PLC Class A | Add +12.4% | 0.34% | −0.01 |
| CRM Salesforce Inc. | Add +4.5% | 0.35% | −0.01 |
| EOG EOG Resources Inc. | Add +13.2% | 0.35% | −0.01 |
| REGN Regeneron Pharmaceuticals | Add +22.5% | 0.18% | −0.01 |
| MRK Merck & Co. Inc. | Add +19.5% | 0.36% | −0.02 |
| CMCSA Comcast Corp. Class A | Add +8.4% | 0.36% | −0.02 |
| GILD Gilead Sciences Inc. | Add +5.8% | 0.35% | −0.02 |
| UPS United Parcel Service Class B | Add +13.2% | 0.34% | −0.02 |
| FANG Diamondback Energy Inc. | Add +16.5% | 0.23% | −0.02 |
| OXY Occidental Petroleum Corp. | Add +18.4% | 0.26% | −0.02 |
| HPQ HP Inc. | Add +2.1% | 0.16% | −0.04 |
Options Activity Q1 2025 → Q2 2025
| AMZN Amazon.com Inc. | call | Add +60.0% | 12,000 | $2.4M |
| SMCI Super Micro Computer Inc. | call | Sold out | 50,000 | $2.1Mbefore exit |
| TGT Target Corp. | put | Sold out | 7,500 | $713Kbefore exit |
| NVDA Nvidia Corp. | put | Sold out | 5,500 | $500Kbefore exit |
| TSLA Tesla Inc. | call | Sold out | 1,600 | $400Kbefore exit |
| LULU Lululemon Athletica Inc. | call | New | 1,000 | $270K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2025 → Q2 2025
| RAINW Rain Enhancement-CW 29 | *W EXP 12/31/202 | Reduce -0.5% | 33,666 | $3K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 90 | $169.0M | EFA, SCHD, VTV, ECOW, IDOG |
| Q1 2026 | 90 | $171.1M | GSAT, SCHD, EFA, IDOG, ECOW |
| Q4 2025Amended | 81 | $158.5M | GSAT, EFA, SCHD, SPY, GPIX |
| Q3 2025 | 85 | $138.4M | GSAT, EFA, SCHD, SPY, GPIX |
| Q2 2025 | 82 | $124.0M | EFA, GSAT, SCHD, SPY, PHYL |
| Q1 2025 | 79 | $112.8M | EFA, COWZ, RSP, NOBL, GSAT |
| Q4 2024 | 63 | $109.9M | COWZ, GSAT, RSP, EFA, VRIG |
| Q3 2024 | 79 | $106.6M | VEA, COWZ, RSP, GSAT, PHYL |