Brooks, Moore & Associates, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Brooks, Moore & Associates, Inc. reported 89 stock positions worth $155.9 million. Its top holding was Microsoft (MSFT) at 5.5% of the portfolio, followed by JPMorgan Chase (JPM, 4.1%) and Merck (MRK, 4.0%). Compared with Q4 2023, it opened 6 new positions, sold out of 3, added to 17 and reduced 38. The biggest buy was a new position in Goldman Sachs Access Treasur (GBIL) and the biggest sale Vanguard Int High DVD YLD (VYMI, shares −71%).

Most Recent 13F
Q2 2026
Location
CHATTANOOGA, TN
CIK
0001767040
Portfolio Value
$155.9M (Q1 2024)
SEC Filing
0001767040-24-000002 ↗ filed May 14, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $155.9M $155.9M Q1 2024 Q2 2024: $155.5M Q2 2024 Q3 2024: $169.3M Q3 2024 Q4 2024: $169.1M Q4 2024 Q1 2025: $177.3M Q1 2025 Q2 2025: $185.3M Q2 2025 Q3 2025: $197.3M Q3 2025 Q4 2025: $203.4M Q4 2025 Q1 2026: $199.4M Q1 2026 Q2 2026: $222.9M Q2 2026

Holdings 89 stocks · $155.9M
MSFT Microsoft Corp. 5.49% 20,362 $8.6M Reduce -0.6%
JPM JPMorgan Chase & Co. 4.07% 31,665 $6.3M Reduce -0.4%
MRK Merck & Co. Inc. 4.02% 47,525 $6.3M Reduce -0.1%
KO The Coca-Cola Co. 3.77% 96,082 $5.9M Reduce -0.6%
XOM Exxon Mobil Corp. 3.65% 48,903 $5.7M Reduce -6.8%
JNJ Johnson & Johnson 3.51% 34,572 $5.5M Add +0.0%
ABBV Abbvie Inc. 3.35% 28,696 $5.2M Reduce -0.3%
CVX Chevron Corp. 3.17% 31,327 $4.9M Add +1.0%
GOOGL Alphabet Inc. Class A 2.85% 29,388 $4.4M Add +8.1%
ABT Abbott Laboratories 2.83% 38,792 $4.4M Reduce -1.6%
HD Home Depot Inc. 2.78% 11,313 $4.3M Reduce -3.0%
VOO Vanguard S&P 500 ETF 2.59% 8,408 $4.0M Reduce -0.3%
PEP Pepsico Inc. 2.57% 22,888 $4.0M Add +1.8%
AAPL Apple Inc. 2.42% 22,017 $3.8M Reduce -7.1%
HON Honeywell International Inc. 2.35% 17,870 $3.7M Add +4.6%
UPS United Parcel Service Class B 2.11% 22,094 $3.3M Add +3.9%
WMT Walmart Inc. 2.06% 53,279 $3.2M Add +0.1%
QCOM Qualcomm Inc. 2.01% 18,501 $3.1M No change
LLY Eli Lilly & Co. 1.86% 3,736 $2.9M Reduce -1.3%
PG The Procter & Gamble Co. 1.68% 16,150 $2.6M Reduce -0.2%
LOW Lowe's Cos Inc. 1.68% 10,259 $2.6M Reduce -1.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.62% 13,200 $2.5M Reduce -2.3%
DGRW Wisdomtree U.S. Quality Divi 1.59% 32,547 $2.5M Reduce -5.8%
LMT Lockheed Martin Corp. 1.55% 5,328 $2.4M Reduce -26.8%
GIS General Mills Inc. 1.52% 33,915 $2.4M Reduce -3.1%
CSCO Cisco Systems Inc. 1.51% 47,184 $2.4M Reduce -13.8%
PNFP Pinnacle Financial Partners 1.49% 27,117 $2.3M Add +0.4%
ORCL Oracle Corp. 1.40% 17,368 $2.2M Add +3.1%
SHEL Shell PLC-ADR 1.25% 29,118 $2.0M Add +22.3%
GBIL Goldman Sachs Access Treasur 1.21% 18,753 $1.9M New
VCIT Vanguard Int-Term Corporate 1.18% 22,900 $1.8M Add +92.0%
MDLZ Mondelez International Inc. Class A 1.05% 23,455 $1.6M No change
NSC Norfolk Southern Corp. 1.01% 6,172 $1.6M Reduce -11.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.98% 40,422 $1.5M Reduce -3.8%
TFC Truist Financial Corp. 0.90% 35,801 $1.4M Reduce -7.3%
SO The Southern Co. 0.87% 18,956 $1.4M Reduce -2.1%
BRK.A Berkshire Hathaway Inc. Class A 0.81% 2 $1.3M No change
DUK Duke Energy Corp. 0.78% 12,571 $1.2M No change
KHC The Kraft Heinz Co. 0.73% 31,020 $1.1M Reduce -37.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.73% 2,165 $1.1M Reduce -4.4%
PYPL PayPal Holdings Inc. 0.71% 16,540 $1.1M Add +5.4%
RTX RTX Corp. 0.70% 11,160 $1.1M Reduce -7.7%
AXP American Express Co. 0.67% 4,573 $1.0M Reduce -8.4%
CSX CSX Corp. 0.66% 27,679 $1.0M Reduce -10.5%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.65% 10,065 $1.0M No change
ASO Academy Sports & Outdoors Inc. 0.61% 14,054 $949K Reduce -3.7%
LHX L3HARRIS Technologies Inc. 0.55% 4,009 $854K New
IVV iShares Core S&P 500 ETF 0.55% 1,625 $854K Reduce -13.3%
WFC Wells Fargo & Co. 0.52% 14,100 $817K No change
DD Dupont DE Nemours Inc. 0.52% 10,658 $817K No change
EMR Emerson Electric Co. 0.50% 6,917 $785K Reduce -0.3%
GE General Electric 0.49% 4,390 $771K Reduce -6.4%
UNP Union Pacific Corp. 0.48% 3,049 $750K Reduce -0.7%
DOW Dow Inc. 0.45% 12,204 $707K No change
JPST JPMorgan Ultra-Short Income 0.44% 13,680 $690K Add +1.6%
IXN iShares Global Tech ETF 0.44% 9,200 $688K Reduce -3.2%
BRK.B Berkshire Hathaway Inc. Class B 0.44% 1,635 $688K No change
VXUS Vanguard Total Intl Stock 0.40% 10,431 $629K Reduce -0.7%
MO Altria Group Inc. 0.39% 13,855 $604K No change
BABA Alibaba Group Holding-SP ADR 0.38% 8,197 $593K Add +39.4%
PM Philip Morris International 0.36% 6,208 $569K No change
VYMI Vanguard Int High DVD YLD Inc. 0.34% 7,715 $531K Reduce -71.5%
KLAC KLA Corp. 0.32% 725 $506K No change
AMZN Amazon.com Inc. 0.31% 2,640 $476K New
DGRS Wisdomtree U.S. Smallcap Qua 0.30% 9,448 $469K Add +63.2%
AVGO Broadcom Inc. 0.29% 337 $447K No change
IAU iShares Gold Trust 0.27% 10,093 $424K No change
HDV iShares Core High Dividend E 0.27% 3,841 $423K Add +49.1%
BMY Bristol-Myers Squibb Co. 0.25% 7,159 $388K No change
UNH Unitedhealth Group Inc. 0.24% 762 $377K Reduce -4.0%
EHC Encompass Health Corp. 0.24% 4,495 $371K Reduce -1.3%
APD Air Products & Chemicals Inc. 0.23% 1,500 $363K No change
PSX Phillips 66 0.23% 2,185 $357K No change
AMP Ameriprise Financial Inc. 0.21% 750 $329K No change
MCD McDonald's Corp. 0.21% 1,162 $328K No change
VMC Vulcan Materials Co. 0.21% 1,200 $328K No change
AZO AutoZone Inc. 0.20% 100 $315K No change
GD General Dynamics Corp. 0.20% 1,111 $314K No change
RF Regions Financial Corp. 0.20% 14,863 $313K No change
V Visa Inc. Class A 0.18% 1,023 $285K No change
TMO Thermo Fisher Scientific Inc. 0.18% 470 $273K Reduce -2.3%
ENB Enbridge Inc. 0.17% 7,221 $261K No change
WM Waste Management Inc. 0.16% 1,188 $253K No change
SMBK Smartfinancial Inc. 0.16% 11,609 $245K Add +1.4%
DE Deere & Co. 0.14% 525 $216K No change
RSG Republic Services Inc. 0.14% 1,100 $211K New
MMM 3M Co. 0.13% 1,964 $208K No change
QQQ Invesco QQQ Trust Series 1 0.13% 465 $206K New
UNM Unum Group 0.13% 3,798 $204K New

Portfolio Sells Q4 2023 → Q1 2024
VYMI Vanguard Int High DVD YLD Inc. Reduce -71.5% 0.34% −0.89
AAPL Apple Inc. Reduce -7.1% 2.42% −0.71
LMT Lockheed Martin Corp. Reduce -26.8% 1.55% −0.71
KHC The Kraft Heinz Co. Reduce -37.3% 0.73% −0.52
CSCO Cisco Systems Inc. Reduce -13.8% 1.51% −0.39
OGN Organon & Co. Sold out 0.00% −0.32
EHAB Enhabit Inc. Sold out 0.00% −0.18
ABT Abbott Laboratories Reduce -1.6% 2.83% −0.15
KO The Coca-Cola Co. Reduce -0.6% 3.77% −0.15
GOOG Alphabet Inc. Class C Sold out 0.00% −0.15
NSC Norfolk Southern Corp. Reduce -11.3% 1.01% −0.12
TFC Truist Financial Corp. Reduce -7.3% 0.90% −0.08
DGRW Wisdomtree U.S. Quality Divi Reduce -5.8% 1.59% −0.08
CSX CSX Corp. Reduce -10.5% 0.66% −0.08
IVV iShares Core S&P 500 ETF Reduce -13.3% 0.55% −0.07
SO The Southern Co. Reduce -2.1% 0.87% −0.06
ASO Academy Sports & Outdoors Inc. Reduce -3.7% 0.61% −0.05
UNH Unitedhealth Group Inc. Reduce -4.0% 0.24% −0.05
GIS General Mills Inc. Reduce -3.1% 1.52% −0.04
UNP Union Pacific Corp. Reduce -0.7% 0.48% −0.04
VXUS Vanguard Total Intl Stock Reduce -0.7% 0.40% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -4.4% 0.73% −0.01
IXN iShares Global Tech ETF Reduce -3.2% 0.44% −0.00
RTX RTX Corp. Reduce -7.7% 0.70% −0.00
TMO Thermo Fisher Scientific Inc. Reduce -2.3% 0.18% −0.00
HD Home Depot Inc. Reduce -3.0% 2.78% +0.00
BAC Bank of America Corp. Reduce -3.8% 0.98% +0.01
AXP American Express Co. Reduce -8.4% 0.67% +0.03
EHC Encompass Health Corp. Reduce -1.3% 0.24% +0.03
XOM Exxon Mobil Corp. Reduce -6.8% 3.65% +0.04
EMR Emerson Electric Co. Reduce -0.3% 0.50% +0.04
PG The Procter & Gamble Co. Reduce -0.2% 1.68% +0.05
VOO Vanguard S&P 500 ETF Reduce -0.3% 2.59% +0.06
GE General Electric Reduce -6.4% 0.49% +0.08
LOW Lowe's Cos Inc. Reduce -1.0% 1.68% +0.09
IBM Intl Business Machines Corp. Reduce -2.3% 1.62% +0.10
MSFT Microsoft Corp. Reduce -0.6% 5.49% +0.20
ABBV Abbvie Inc. Reduce -0.3% 3.35% +0.29
LLY Eli Lilly & Co. Reduce -1.3% 1.86% +0.35
JPM JPMorgan Chase & Co. Reduce -0.4% 4.07% +0.35
MRK Merck & Co. Inc. Reduce -0.1% 4.02% +0.46

Portfolio Buys Q4 2023 → Q1 2024
GBIL Goldman Sachs Access Treasur New 1.21% +1.21
LHX L3HARRIS Technologies Inc. New 0.55% +0.55
VCIT Vanguard Int-Term Corporate Add +92.0% 1.18% +0.52
AMZN Amazon.com Inc. New 0.31% +0.31
GOOGL Alphabet Inc. Class A Add +8.1% 2.85% +0.23
ORCL Oracle Corp. Add +3.1% 1.40% +0.18
RSG Republic Services Inc. New 0.14% +0.14
WMT Walmart Inc. Add +0.1% 2.06% +0.13
QQQ Invesco QQQ Trust Series 1 New 0.13% +0.13
UNM Unum Group New 0.13% +0.13
DGRS Wisdomtree U.S. Smallcap Qua Add +63.2% 0.30% +0.11
HDV iShares Core High Dividend E Add +49.1% 0.27% +0.09
BABA Alibaba Group Holding-SP ADR Add +39.4% 0.38% +0.07
PYPL PayPal Holdings Inc. Add +5.4% 0.71% +0.05
CVX Chevron Corp. Add +1.0% 3.17% −0.01
JPST JPMorgan Ultra-Short Income Add +1.6% 0.44% −0.02
SMBK Smartfinancial Inc. Add +1.4% 0.16% −0.04
PEP Pepsico Inc. Add +1.8% 2.57% −0.06
HON Honeywell International Inc. Add +4.6% 2.35% −0.11
PNFP Pinnacle Financial Partners Add +0.4% 1.49% −0.13
UPS United Parcel Service Class B Add +3.9% 2.11% −0.19
JNJ Johnson & Johnson Add +0.0% 3.51% −0.22
SHEL Shell PLC-ADR Add +22.3% 1.25% −0.51

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 114$222.9MJPM, JNJ, VOO, KO, MSFT
Q1 2026 110$199.4MJPM, JNJ, VOO, XOM, KO
Q4 2025 105$203.4MMSFT, JPM, VOO, GOOGL, JNJ
Q3 2025 104$197.3MMSFT, JPM, VYMI, ABBV, JNJ
Q2 2025 105$185.3MMSFT, JPM, VOO, KO, JNJ
Q1 2025 102$177.3MMSFT, JPM, KO, ABBV, JNJ
Q4 2024 96$169.1MMSFT, JPM, KO, AAPL, JNJ
Q3 2024 92$169.3MMSFT, KO, JPM, XOM, ABBV
Q2 2024 88$155.5MMSFT, JPM, KO, MRK, XOM
Q1 2024 89$155.9MMSFT, JPM, MRK, KO, XOM