Brooks, Moore & Associates, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Brooks, Moore & Associates, Inc. reported 92 stock positions worth $169.3 million. Its top holding was Microsoft (MSFT) at 5.0% of the portfolio, followed by Coca-Cola (KO, 4.1%) and JPMorgan Chase (JPM, 3.9%). Compared with Q2 2024, it opened 6 new positions, sold out of 2, added to 27 and reduced 20. The biggest buy was a new position in Chubb (CB) and the biggest sale Alphabet Class A (GOOGL, shares −16%).

Most Recent 13F
Q2 2026
Location
CHATTANOOGA, TN
CIK
0001767040
Portfolio Value
$169.3M (Q3 2024)
SEC Filing
0001767040-24-000004 ↗ filed Nov 14, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $155.9M Q1 2024 Q2 2024: $155.5M Q2 2024 Q3 2024: $169.3M $169.3M Q3 2024 Q4 2024: $169.1M Q4 2024 Q1 2025: $177.3M Q1 2025 Q2 2025: $185.3M Q2 2025 Q3 2025: $197.3M Q3 2025 Q4 2025: $203.4M Q4 2025 Q1 2026: $199.4M Q1 2026 Q2 2026: $222.9M Q2 2026

Holdings 92 stocks · $169.3M
MSFT Microsoft Corp. 5.00% 19,656 $8.5M Reduce -0.5%
KO The Coca-Cola Co. 4.08% 96,202 $6.9M Add +0.3%
JPM JPMorgan Chase & Co. 3.90% 31,345 $6.6M Reduce -0.2%
XOM Exxon Mobil Corp. 3.38% 48,823 $5.7M Add +0.1%
ABBV Abbvie Inc. 3.33% 28,543 $5.6M Reduce -0.5%
JNJ Johnson & Johnson 3.33% 34,755 $5.6M Reduce -0.8%
MRK Merck & Co. Inc. 3.19% 47,536 $5.4M Add +0.9%
AAPL Apple Inc. 2.93% 21,306 $5.0M Reduce -3.2%
CVX Chevron Corp. 2.84% 32,688 $4.8M Add +1.7%
HD Home Depot Inc. 2.69% 11,247 $4.6M Reduce -1.0%
ABT Abbott Laboratories 2.68% 39,827 $4.5M No change
VOO Vanguard S&P 500 ETF 2.61% 8,385 $4.4M Add +1.3%
WMT Walmart Inc. 2.52% 52,829 $4.3M Reduce -1.1%
GOOGL Alphabet Inc. Class A 2.35% 23,974 $4.0M Reduce -15.9%
PEP Pepsico Inc. 2.31% 23,011 $3.9M Add +0.0%
HON Honeywell International Inc. 2.28% 18,677 $3.9M Add +1.8%
UPS United Parcel Service Class B 2.09% 25,980 $3.5M Add +16.3%
LMT Lockheed Martin Corp. 1.87% 5,428 $3.2M No change
VCIT Vanguard Int-Term Corporate 1.78% 36,062 $3.0M Add +56.8%
CSCO Cisco Systems Inc. 1.77% 56,239 $3.0M Add +15.1%
LLY Eli Lilly & Co. 1.76% 3,368 $3.0M Reduce -14.1%
QCOM Qualcomm Inc. 1.74% 17,321 $2.9M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.72% 13,200 $2.9M No change
ORCL Oracle Corp. 1.70% 16,858 $2.9M Add +0.6%
PG The Procter & Gamble Co. 1.65% 16,114 $2.8M Add +1.0%
LOW Lowe's Cos Inc. 1.64% 10,259 $2.8M No change
DGRW Wisdomtree U.S. Quality Divi 1.61% 32,804 $2.7M Add +0.7%
PNFP Pinnacle Financial Partners 1.47% 25,467 $2.5M Reduce -6.1%
GBIL Goldman Sachs Access Treasur 1.26% 21,303 $2.1M Reduce -20.8%
SHEL Shell PLC-ADR 1.14% 29,219 $1.9M Add +0.3%
MDLZ Mondelez International Inc. Class A 1.02% 23,455 $1.7M No change
PYPL PayPal Holdings Inc. 1.01% 22,015 $1.7M Add +22.0%
SO The Southern Co. 1.01% 19,023 $1.7M Add +0.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.94% 40,122 $1.6M Reduce -0.7%
GIS General Mills Inc. 0.94% 21,490 $1.6M No change
NSC Norfolk Southern Corp. 0.90% 6,127 $1.5M Reduce -0.7%
DUK Duke Energy Corp. 0.86% 12,583 $1.5M Add +0.1%
JPST JPMorgan Ultra-Short Income 0.83% 27,837 $1.4M Add +119.5%
BRK.A Berkshire Hathaway Inc. Class A 0.82% 2 $1.4M No change
RTX RTX Corp. 0.79% 11,048 $1.3M Reduce -0.8%
CB Chubb Ltd. 0.77% 4,518 $1.3M New
TFC Truist Financial Corp. 0.76% 30,226 $1.3M Add +0.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.73% 2,165 $1.2M No change
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.70% 10,065 $1.2M No change
AXP American Express Co. 0.67% 4,173 $1.1M No change
KHC The Kraft Heinz Co. 0.64% 30,770 $1.1M No change
LHX L3HARRIS Technologies Inc. 0.56% 4,009 $954K No change
DD Dupont DE Nemours Inc. 0.56% 10,658 $950K No change
CSX CSX Corp. 0.56% 27,349 $944K No change
IVV iShares Core S&P 500 ETF 0.55% 1,625 $937K No change
DGRS Wisdomtree U.S. Smallcap Qua 0.55% 18,036 $929K Add +113.5%
GE General Electric filed as GE AEROSPACE 0.49% 4,390 $828K No change
ASO Academy Sports & Outdoors Inc. 0.48% 14,054 $820K Reduce -0.7%
WFC Wells Fargo & Co. 0.47% 14,235 $804K Add +1.0%
AVGO Broadcom Inc. 0.45% 4,425 $763K Add +72.2%
IXN iShares Global Tech ETF 0.45% 9,200 $759K No change
PM Philip Morris International 0.45% 6,208 $754K No change
UNP Union Pacific Corp. 0.43% 2,949 $727K Reduce -3.3%
MO Altria Group Inc. 0.42% 13,855 $707K No change
EMR Emerson Electric Co. 0.41% 6,417 $702K No change
BRK.B Berkshire Hathaway Inc. Class B 0.40% 1,485 $683K Reduce -9.2%
VXUS Vanguard Total Intl Stock 0.40% 10,431 $675K No change
DOW Dow Inc. 0.39% 12,178 $665K No change
HDV iShares Core High Dividend E 0.34% 4,916 $578K Add +18.0%
VYMI Vanguard Int High DVD YLD Inc. 0.33% 7,715 $566K No change
AMZN Amazon.com Inc. 0.31% 2,840 $529K Add +7.6%
IAU iShares Gold Trust 0.31% 10,593 $526K No change
KLAC KLA Corp. 0.29% 625 $484K Reduce -13.8%
APD Air Products & Chemicals Inc. 0.26% 1,500 $447K No change
UNH Unitedhealth Group Inc. 0.26% 762 $446K No change
EHC Encompass Health Corp. 0.26% 4,495 $434K No change
BMY Bristol-Myers Squibb Co. 0.22% 7,144 $370K Reduce -0.2%
RF Regions Financial Corp. 0.21% 15,179 $354K Add +2.1%
MCD McDonald's Corp. 0.21% 1,162 $354K No change
SMBK Smartfinancial Inc. 0.20% 11,609 $338K No change
GD General Dynamics Corp. 0.20% 1,111 $336K No change
AZO AutoZone Inc. 0.19% 100 $315K No change
UNM Unum Group 0.18% 5,198 $309K Reduce -5.5%
VMC Vulcan Materials Co. 0.18% 1,200 $301K No change
ENB Enbridge Inc. 0.17% 7,254 $295K Add +0.5%
TMO Thermo Fisher Scientific Inc. 0.17% 470 $291K No change
PSX Phillips 66 0.17% 2,185 $287K No change
AMP Ameriprise Financial Inc. 0.17% 600 $282K No change
V Visa Inc. Class A 0.17% 1,023 $281K No change
MMM 3M Co. 0.16% 1,964 $268K No change
WM Waste Management Inc. 0.15% 1,188 $247K No change
QQQ Invesco QQQ Trust Series 1 0.15% 505 $246K Add +8.6%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.14% 5,824 $244K New
GEV GE Vernova Inc. 0.14% 951 $242K New
VYM Vanguard High DVD Yield ETF 0.13% 1,773 $227K New
PH Parker Hannifin Corp. 0.13% 350 $221K New
DE Deere & Co. 0.13% 525 $219K New

Portfolio Sells Q2 2024 → Q3 2024
GOOGL Alphabet Inc. Class A Reduce -15.9% 2.35% −0.99
MSFT Microsoft Corp. Reduce -0.5% 5.00% −0.68
LLY Eli Lilly & Co. Reduce -14.1% 1.76% −0.52
GBIL Goldman Sachs Access Treasur Reduce -20.8% 1.26% −0.47
JPM JPMorgan Chase & Co. Reduce -0.2% 3.90% −0.18
RSG Republic Services Inc. Sold out 0.00% −0.14
GOOG Alphabet Inc. Class C Sold out 0.00% −0.14
KLAC KLA Corp. Reduce -13.8% 0.29% −0.10
BAC Bank of America Corp. Reduce -0.7% 0.94% −0.09
AAPL Apple Inc. Reduce -3.2% 2.93% −0.05
BRK.B Berkshire Hathaway Inc. Class B Reduce -9.2% 0.40% −0.02
UNP Union Pacific Corp. Reduce -3.3% 0.43% −0.01
ASO Academy Sports & Outdoors Inc. Reduce -0.7% 0.48% −0.00
UNM Unum Group Reduce -5.5% 0.18% +0.00
BMY Bristol-Myers Squibb Co. Reduce -0.2% 0.22% +0.03
JNJ Johnson & Johnson Reduce -0.8% 3.33% +0.03
NSC Norfolk Southern Corp. Reduce -0.7% 0.90% +0.05
RTX RTX Corp. Reduce -0.8% 0.79% +0.07
PNFP Pinnacle Financial Partners Reduce -6.1% 1.47% +0.08
ABBV Abbvie Inc. Reduce -0.5% 3.33% +0.16
HD Home Depot Inc. Reduce -1.0% 2.69% +0.18
WMT Walmart Inc. Reduce -1.1% 2.52% +0.19

Portfolio Buys Q2 2024 → Q3 2024
CB Chubb Ltd. New 0.77% +0.77
VCIT Vanguard Int-Term Corporate Add +56.8% 1.78% +0.60
JPST JPMorgan Ultra-Short Income Add +119.5% 0.83% +0.42
PYPL PayPal Holdings Inc. Add +22.0% 1.01% +0.34
DGRS Wisdomtree U.S. Smallcap Qua Add +113.5% 0.55% +0.29
CSCO Cisco Systems Inc. Add +15.1% 1.77% +0.27
AVGO Broadcom Inc. Add +72.2% 0.45% +0.19
ORCL Oracle Corp. Add +0.6% 1.70% +0.17
KO The Coca-Cola Co. Add +0.3% 4.08% +0.16
SLB SLB Ltd. New 0.14% +0.14
GEV GE Vernova Inc. New 0.14% +0.14
VYM Vanguard High DVD Yield ETF New 0.13% +0.13
PH Parker Hannifin Corp. New 0.13% +0.13
DE Deere & Co. New 0.13% +0.13
UPS United Parcel Service Class B Add +16.3% 2.09% +0.13
SO The Southern Co. Add +0.3% 1.01% +0.07
HDV iShares Core High Dividend E Add +18.0% 0.34% +0.05
DUK Duke Energy Corp. Add +0.1% 0.86% +0.05
RF Regions Financial Corp. Add +2.1% 0.21% +0.02
TFC Truist Financial Corp. Add +0.3% 0.76% +0.01
ENB Enbridge Inc. Add +0.5% 0.17% +0.01
QQQ Invesco QQQ Trust Series 1 Add +8.6% 0.15% +0.00
AMZN Amazon.com Inc. Add +7.6% 0.31% −0.02
DGRW Wisdomtree U.S. Quality Divi Add +0.7% 1.61% −0.02
PG The Procter & Gamble Co. Add +1.0% 1.65% −0.04
VOO Vanguard S&P 500 ETF Add +1.3% 2.61% −0.05
WFC Wells Fargo & Co. Add +1.0% 0.47% −0.06
PEP Pepsico Inc. Add +0.0% 2.31% −0.13
SHEL Shell PLC-ADR Add +0.3% 1.14% −0.21
XOM Exxon Mobil Corp. Add +0.1% 3.38% −0.23
HON Honeywell International Inc. Add +1.8% 2.28% −0.24
CVX Chevron Corp. Add +1.7% 2.84% −0.39
MRK Merck & Co. Inc. Add +0.9% 3.19% −0.56

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 114$222.9MJPM, JNJ, VOO, KO, MSFT
Q1 2026 110$199.4MJPM, JNJ, VOO, XOM, KO
Q4 2025 105$203.4MMSFT, JPM, VOO, GOOGL, JNJ
Q3 2025 104$197.3MMSFT, JPM, VYMI, ABBV, JNJ
Q2 2025 105$185.3MMSFT, JPM, VOO, KO, JNJ
Q1 2025 102$177.3MMSFT, JPM, KO, ABBV, JNJ
Q4 2024 96$169.1MMSFT, JPM, KO, AAPL, JNJ
Q3 2024 92$169.3MMSFT, KO, JPM, XOM, ABBV
Q2 2024 88$155.5MMSFT, JPM, KO, MRK, XOM
Q1 2024 89$155.9MMSFT, JPM, MRK, KO, XOM