Brooks, Moore & Associates, Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 14, 2025), Brooks, Moore & Associates, Inc. reported 96 stock positions worth $169.1 million. Its top holding was Microsoft (MSFT) at 4.9% of the portfolio, followed by JPMorgan Chase (JPM, 4.3%) and Coca-Cola (KO, 3.6%). Compared with Q3 2024, it opened 5 new positions, sold out of 1, added to 20 and reduced 38. The biggest buy was a new position in iShares Flex I A ETF-Usd (BINC) and the biggest sale an exit from Kraft Heinz (KHC).

Most Recent 13F
Q2 2026
Location
CHATTANOOGA, TN
CIK
0001767040
Portfolio Value
$169.1M (Q4 2024)
SEC Filing
0001767040-25-000001 ↗ filed Feb 14, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $155.9M Q1 2024 Q2 2024: $155.5M Q2 2024 Q3 2024: $169.3M Q3 2024 Q4 2024: $169.1M $169.1M Q4 2024 Q1 2025: $177.3M Q1 2025 Q2 2025: $185.3M Q2 2025 Q3 2025: $197.3M Q3 2025 Q4 2025: $203.4M Q4 2025 Q1 2026: $199.4M Q1 2026 Q2 2026: $222.9M Q2 2026

Holdings 96 stocks · $169.1M
MSFT Microsoft Corp. 4.87% 19,536 $8.2M Reduce -0.6%
JPM JPMorgan Chase & Co. 4.25% 30,003 $7.2M Reduce -4.3%
KO The Coca-Cola Co. 3.56% 96,757 $6.0M Add +0.6%
AAPL Apple Inc. 3.07% 20,746 $5.2M Reduce -2.6%
JNJ Johnson & Johnson 3.05% 35,687 $5.2M Add +2.7%
XOM Exxon Mobil Corp. 3.04% 47,723 $5.1M Reduce -2.3%
ABBV Abbvie Inc. 3.00% 28,543 $5.1M No change
VOO Vanguard S&P 500 ETF 2.94% 9,230 $5.0M Add +10.1%
CVX Chevron Corp. 2.81% 32,857 $4.8M Add +0.5%
MRK Merck & Co. Inc. 2.81% 47,756 $4.8M Add +0.5%
WMT Walmart Inc. 2.71% 50,807 $4.6M Reduce -3.8%
GOOGL Alphabet Inc. Class A 2.68% 23,944 $4.5M Reduce -0.1%
ABT Abbott Laboratories 2.66% 39,707 $4.5M Reduce -0.3%
HD Home Depot Inc. 2.51% 10,922 $4.2M Reduce -2.9%
HON Honeywell International Inc. 2.48% 18,593 $4.2M Reduce -0.5%
UPS United Parcel Service Class B 2.31% 31,040 $3.9M Add +19.5%
PEP Pepsico Inc. 2.28% 25,336 $3.9M Add +10.1%
CSCO Cisco Systems Inc. 1.94% 55,545 $3.3M Reduce -1.2%
VCIT Vanguard Int-Term Corporate 1.91% 40,145 $3.2M Add +11.3%
GBIL Goldman Sachs Access Treasur 1.74% 29,490 $2.9M Add +38.4%
PNFP Pinnacle Financial Partners 1.65% 24,436 $2.8M Reduce -4.0%
ORCL Oracle Corp. 1.65% 16,725 $2.8M Reduce -0.8%
QCOM Qualcomm Inc. 1.62% 17,783 $2.7M Add +2.7%
DGRW Wisdomtree U.S. Quality Divi 1.60% 33,476 $2.7M Add +2.0%
PG The Procter & Gamble Co. 1.53% 15,448 $2.6M Reduce -4.1%
LLY Eli Lilly & Co. 1.49% 3,258 $2.5M Reduce -3.3%
LMT Lockheed Martin Corp. 1.48% 5,152 $2.5M Reduce -5.1%
LOW Lowe's Cos Inc. 1.46% 10,014 $2.5M Reduce -2.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.44% 11,080 $2.4M Reduce -16.1%
JPST JPMorgan Ultra-Short Income 1.17% 39,252 $2.0M Add +41.0%
PYPL PayPal Holdings Inc. 1.07% 21,105 $1.8M Reduce -4.1%
SHEL Shell PLC-ADR 1.06% 28,669 $1.8M Reduce -1.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 1.06% 40,622 $1.8M Add +1.3%
DGRS Wisdomtree U.S. Smallcap Qua 1.00% 33,161 $1.7M Add +83.9%
SO The Southern Co. 0.92% 18,923 $1.6M Reduce -0.5%
NSC Norfolk Southern Corp. 0.85% 6,127 $1.4M No change
CB Chubb Ltd. 0.84% 5,145 $1.4M Add +13.9%
MDLZ Mondelez International Inc. Class A 0.84% 23,755 $1.4M Add +1.3%
BRK.A Berkshire Hathaway Inc. Class A 0.81% 2 $1.4M No change
GIS General Mills Inc. 0.80% 21,328 $1.4M Reduce -0.8%
DUK Duke Energy Corp. 0.80% 12,583 $1.4M No change
TFC Truist Financial Corp. 0.76% 29,726 $1.3M Reduce -1.6%
RTX RTX Corp. 0.75% 10,953 $1.3M Reduce -0.9%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.71% 9,870 $1.2M Reduce -1.9%
AXP American Express Co. 0.69% 3,923 $1.2M Reduce -6.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.68% 1,965 $1.2M Reduce -9.2%
BINC iShares Flex I A ETF-Usd Inc. 0.60% 19,400 $1.0M New
IVV iShares Core S&P 500 ETF 0.57% 1,625 $957K No change
WFC Wells Fargo & Co. 0.56% 13,485 $947K Reduce -5.3%
CSX CSX Corp. 0.52% 27,349 $883K No change
LHX L3HARRIS Technologies Inc. 0.50% 4,034 $848K Add +0.6%
DD Dupont DE Nemours Inc. 0.48% 10,658 $813K No change
ASO Academy Sports & Outdoors Inc. 0.48% 14,030 $807K Reduce -0.2%
EMR Emerson Electric Co. 0.47% 6,417 $795K No change
AVGO Broadcom Inc. 0.46% 3,360 $779K Reduce -24.1%
IXN iShares Global Tech ETF 0.45% 9,000 $763K Reduce -2.2%
GE General Electric filed as GE AEROSPACE 0.43% 4,390 $732K No change
MO Altria Group Inc. 0.43% 13,855 $724K No change
PM Philip Morris International 0.43% 6,010 $723K Reduce -3.2%
BRK.B Berkshire Hathaway Inc. Class B 0.40% 1,485 $673K No change
UNP Union Pacific Corp. 0.40% 2,949 $672K No change
AMZN Amazon.com Inc. 0.37% 2,840 $623K No change
VXUS Vanguard Total Intl Stock 0.36% 10,406 $613K Reduce -0.2%
IAU iShares Gold Trust 0.32% 11,093 $549K Add +4.7%
VYMI Vanguard Int High DVD YLD Inc. 0.31% 7,715 $524K No change
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.30% 13,312 $510K Add +128.6%
DOW Dow Inc. 0.29% 12,178 $489K No change
AGG iShares Core U.S. Aggregate 0.29% 5,000 $485K New
ADBE Adobe Inc. 0.28% 1,061 $472K New
HDV iShares Core High Dividend E 0.28% 4,194 $471K Reduce -14.7%
APD Air Products & Chemicals Inc. 0.26% 1,500 $435K No change
EHC Encompass Health Corp. 0.25% 4,495 $415K No change
BMY Bristol-Myers Squibb Co. 0.24% 7,144 $404K No change
KLAC KLA Corp. 0.23% 625 $394K No change
UNH Unitedhealth Group Inc. 0.23% 762 $385K No change
UNM Unum Group 0.22% 5,198 $380K No change
RF Regions Financial Corp. 0.21% 15,084 $355K Reduce -0.6%
SMBK Smartfinancial Inc. 0.21% 11,351 $352K Reduce -2.2%
V Visa Inc. Class A 0.19% 1,023 $323K No change
AZO AutoZone Inc. 0.19% 100 $320K No change
GEV GE Vernova Inc. 0.18% 951 $313K No change
VMC Vulcan Materials Co. 0.18% 1,200 $309K No change
MCD McDonald's Corp. 0.18% 1,062 $308K Reduce -8.6%
ENB Enbridge Inc. 0.18% 7,254 $308K No change
GD General Dynamics Corp. 0.17% 1,111 $293K No change
AMP Ameriprise Financial Inc. 0.16% 500 $266K Reduce -16.7%
QQQ Invesco QQQ Trust Series 1 0.15% 505 $258K No change
MMM 3M Co. 0.15% 1,964 $254K No change
TMO Thermo Fisher Scientific Inc. 0.14% 470 $245K No change
WM Waste Management Inc. 0.14% 1,188 $240K No change
VYM Vanguard High DVD Yield ETF 0.14% 1,873 $239K Add +5.6%
PSX Phillips 66 0.14% 2,085 $238K Reduce -4.6%
PH Parker Hannifin Corp. 0.13% 350 $223K No change
DE Deere & Co. 0.13% 525 $222K No change
GOOG Alphabet Inc. Class C 0.12% 1,100 $209K New
EPD Enterprise Products Partners 0.12% 6,665 $209K New

Portfolio Sells Q3 2024 → Q4 2024
KHC The Kraft Heinz Co. Sold out 0.00% −0.64
LMT Lockheed Martin Corp. Reduce -5.1% 1.48% −0.39
XOM Exxon Mobil Corp. Reduce -2.3% 3.04% −0.34
IBM Intl Business Machines Corp. Reduce -16.1% 1.44% −0.28
LLY Eli Lilly & Co. Reduce -3.3% 1.49% −0.28
LOW Lowe's Cos Inc. Reduce -2.4% 1.46% −0.18
HD Home Depot Inc. Reduce -2.9% 2.51% −0.18
GIS General Mills Inc. Reduce -0.8% 0.80% −0.13
MSFT Microsoft Corp. Reduce -0.6% 4.87% −0.13
PG The Procter & Gamble Co. Reduce -4.1% 1.53% −0.12
SO The Southern Co. Reduce -0.5% 0.92% −0.09
SHEL Shell PLC-ADR Reduce -1.9% 1.06% −0.08
HDV iShares Core High Dividend E Reduce -14.7% 0.28% −0.06
SPY SS SPDR S&P 500 ETF Trust-US Reduce -9.2% 0.68% −0.05
ORCL Oracle Corp. Reduce -0.8% 1.65% −0.05
RTX RTX Corp. Reduce -0.9% 0.75% −0.04
VXUS Vanguard Total Intl Stock Reduce -0.2% 0.36% −0.04
PSX Phillips 66 Reduce -4.6% 0.14% −0.03
MCD McDonald's Corp. Reduce -8.6% 0.18% −0.03
ABT Abbott Laboratories Reduce -0.3% 2.66% −0.03
PM Philip Morris International Reduce -3.2% 0.43% −0.02
AMP Ameriprise Financial Inc. Reduce -16.7% 0.16% −0.01
ASO Academy Sports & Outdoors Inc. Reduce -0.2% 0.48% −0.01
TFC Truist Financial Corp. Reduce -1.6% 0.76% −0.00
RF Regions Financial Corp. Reduce -0.6% 0.21% +0.00
IXN iShares Global Tech ETF Reduce -2.2% 0.45% +0.00
TJX TJX Companies Inc. Reduce -1.9% 0.71% +0.01
SMBK Smartfinancial Inc. Reduce -2.2% 0.21% +0.01
AVGO Broadcom Inc. Reduce -24.1% 0.46% +0.01
AXP American Express Co. Reduce -6.0% 0.69% +0.02
PYPL PayPal Holdings Inc. Reduce -4.1% 1.07% +0.05
WFC Wells Fargo & Co. Reduce -5.3% 0.56% +0.09
AAPL Apple Inc. Reduce -2.6% 3.07% +0.14
CSCO Cisco Systems Inc. Reduce -1.2% 1.94% +0.18
PNFP Pinnacle Financial Partners Reduce -4.0% 1.65% +0.18
WMT Walmart Inc. Reduce -3.8% 2.71% +0.19
HON Honeywell International Inc. Reduce -0.5% 2.48% +0.20
GOOGL Alphabet Inc. Class A Reduce -0.1% 2.68% +0.33
JPM JPMorgan Chase & Co. Reduce -4.3% 4.25% +0.35

Portfolio Buys Q3 2024 → Q4 2024
BINC iShares Flex I A ETF-Usd Inc. New 0.60% +0.60
GBIL Goldman Sachs Access Treasur Add +38.4% 1.74% +0.48
DGRS Wisdomtree U.S. Smallcap Qua Add +83.9% 1.00% +0.46
JPST JPMorgan Ultra-Short Income Add +41.0% 1.17% +0.33
VOO Vanguard S&P 500 ETF Add +10.1% 2.94% +0.33
AGG iShares Core U.S. Aggregate New 0.29% +0.29
ADBE Adobe Inc. New 0.28% +0.28
UPS United Parcel Service Class B Add +19.5% 2.31% +0.22
SLB SLB Ltd. Add +128.6% 0.30% +0.16
GOOG Alphabet Inc. Class C New 0.12% +0.12
EPD Enterprise Products Partners New 0.12% +0.12
VCIT Vanguard Int-Term Corporate Add +11.3% 1.91% +0.12
BAC Bank of America Corp. Add +1.3% 1.06% +0.12
CB Chubb Ltd. Add +13.9% 0.84% +0.07
IAU iShares Gold Trust Add +4.7% 0.32% +0.01
VYM Vanguard High DVD Yield ETF Add +5.6% 0.14% +0.01
DGRW Wisdomtree U.S. Quality Divi Add +2.0% 1.60% −0.01
CVX Chevron Corp. Add +0.5% 2.81% −0.03
PEP Pepsico Inc. Add +10.1% 2.28% −0.03
LHX L3HARRIS Technologies Inc. Add +0.6% 0.50% −0.06
QCOM Qualcomm Inc. Add +2.7% 1.62% −0.12
MDLZ Mondelez International Inc. Class A Add +1.3% 0.84% −0.18
JNJ Johnson & Johnson Add +2.7% 3.05% −0.27
MRK Merck & Co. Inc. Add +0.5% 2.81% −0.38
KO The Coca-Cola Co. Add +0.6% 3.56% −0.52

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 114$222.9MJPM, JNJ, VOO, KO, MSFT
Q1 2026 110$199.4MJPM, JNJ, VOO, XOM, KO
Q4 2025 105$203.4MMSFT, JPM, VOO, GOOGL, JNJ
Q3 2025 104$197.3MMSFT, JPM, VYMI, ABBV, JNJ
Q2 2025 105$185.3MMSFT, JPM, VOO, KO, JNJ
Q1 2025 102$177.3MMSFT, JPM, KO, ABBV, JNJ
Q4 2024 96$169.1MMSFT, JPM, KO, AAPL, JNJ
Q3 2024 92$169.3MMSFT, KO, JPM, XOM, ABBV
Q2 2024 88$155.5MMSFT, JPM, KO, MRK, XOM
Q1 2024 89$155.9MMSFT, JPM, MRK, KO, XOM