Choreo, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 6, 2025), Choreo, LLC reported 1,439 stock positions worth $6.4 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 5.8% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 5.7%) and iShares Russell 1000 Growth (IWF, 3.7%). Compared with Q4 2024, it opened 63 new positions, sold out of 233, added to 444 and reduced 865. The biggest buy was Vanguard Total Bond Market (BND, shares +116%) and the biggest sale Nvidia (NVDA, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- ROCKFORD, IL
- CIK
- 0001679031
- Portfolio Value
- $6.4B (Q1 2025)
- SEC Filing
- 0001214659-25-006995 ↗ filed May 6, 2025
Holdings Value
Holdings 1,439 stocks · $6.4B
| VUG Vanguard Mrngstar GR ETF-Sui | 5.82% | 1,023,943 | $374.7M | Reduce -2.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.75% | 2,143,783 | $370.3M | Reduce -0.9% |
| IWF iShares Russell 1000 Growth | 3.67% | 654,674 | $236.4M | Reduce -3.2% |
| AAPL Apple Inc. | 3.19% | 926,612 | $205.8M | Reduce -4.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 2.29% | 792,246 | $147.6M | Reduce -3.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 2.00% | 512,280 | $129.0M | Reduce -4.4% |
| VWO Vanguard Ftse Emerging Marke | 1.96% | 2,860,469 | $126.4M | Reduce -8.7% |
| MSFT Microsoft Corp. | 1.74% | 298,662 | $112.1M | Reduce -7.5% |
| IEFA iShares Core MSCI Eafe ETF | 1.64% | 1,400,119 | $105.9M | Add +18.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.60% | 2,477,929 | $103.4M | Reduce -3.3% |
| NVDA Nvidia Corp. | 1.45% | 864,215 | $93.7M | Reduce -5.3% |
| VOO Vanguard S&P 500 ETF | 1.24% | 155,241 | $79.8M | Add +5.8% |
| IVV iShares Core S&P 500 ETF | 1.21% | 138,310 | $77.7M | Reduce -5.6% |
| IWD iShares Russell 1000 Value E | 1.17% | 400,743 | $75.4M | Add +3.1% |
| VEA Vanguard Ftse Developed ETF | 1.10% | 1,394,581 | $70.9M | Reduce -8.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.07% | 354,845 | $69.0M | Add +165.6% |
| BND Vanguard Total Bond Market | 1.05% | 952,977 | $67.8M | Add +116.0% |
| AMZN Amazon.com Inc. | 1.03% | 349,537 | $66.5M | Reduce -5.6% |
| DFUV Dimensional US Marketwide Va | 1.02% | 1,592,768 | $65.6M | Reduce -15.4% |
| BRK.A Berkshire Hathaway Inc. Class A | 1.02% | 82 | $65.5M | Reduce -1.2% |
| DFIV Dimensional International Va | 0.99% | 1,620,289 | $63.8M | Reduce -12.0% |
| DFUS Dimensional US Eq MKT ETF | 0.96% | 1,019,555 | $61.7M | Reduce -0.5% |
| RSP Invesco S&P 500 Equal Weight | 0.94% | 350,791 | $60.8M | Reduce -1.1% |
| SCHF Schwab Intl Equity ETF | 0.90% | 3,037,697 | $58.0M | Reduce -4.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.88% | 205,867 | $56.6M | Reduce -7.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.87% | 105,220 | $56.0M | Reduce -1.9% |
| IEMG iShares Core MSCI Emerging | 0.82% | 984,172 | $53.1M | Add +1.4% |
| SCHX Schwab US Large-Cap ETF | 0.75% | 2,188,744 | $48.3M | Reduce -8.0% |
| META Meta Platforms Inc. Class A | 0.73% | 82,170 | $47.4M | Reduce -3.5% |
| IWB iShares Russell 1000 ETF | 0.73% | 154,363 | $47.3M | Reduce -4.8% |
| IVW iShares S&P 500 Growth ETF | 0.69% | 478,525 | $44.4M | Reduce -3.6% |
| EFA iShares MSCI Eafe ETF | 0.67% | 529,583 | $43.3M | Reduce -2.5% |
| JPM JPMorgan Chase & Co. | 0.65% | 169,559 | $41.6M | Reduce -3.4% |
| QUAL iShares MSCI USA Quality Fac | 0.58% | 218,776 | $37.4M | Reduce -6.4% |
| GOOGL Alphabet Inc. Class A | 0.57% | 237,899 | $36.8M | Reduce -5.4% |
| IWN iShares Russell 2000 Value E | 0.54% | 230,968 | $34.9M | Reduce -1.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.54% | 239,696 | $34.6M | Reduce -9.1% |
| USRT iShares Core US REIT ETF | 0.49% | 552,523 | $31.8M | Reduce -3.9% |
| GOOG Alphabet Inc. Class C | 0.48% | 198,393 | $31.0M | Reduce -7.9% |
| HD Home Depot Inc. | 0.48% | 84,545 | $31.0M | Reduce -1.5% |
| FISV Fiserv Inc. | 0.47% | 138,157 | $30.5M | Reduce -6.4% |
| SCHD Schwab US DVD Equity ETF | 0.47% | 1,070,787 | $30.0M | Reduce -1.9% |
| SCHC Schwab Intl Small-Cap Equity | 0.44% | 796,529 | $28.6M | Reduce -13.9% |
| IWO iShares Russell 2000 Growth | 0.44% | 111,823 | $28.6M | Add +0.1% |
| IJH iShares Core S&P Midcap ETF | 0.43% | 476,738 | $27.8M | Reduce -11.0% |
| THO Thor Industries Inc. | 0.42% | 358,211 | $27.2M | Add +0.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.40% | 276,386 | $25.9M | Reduce -5.3% |
| V Visa Inc. Class A | 0.40% | 73,727 | $25.8M | Reduce -8.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.39% | 53,162 | $24.9M | Reduce -10.4% |
| AVGO Broadcom Inc. | 0.39% | 148,645 | $24.9M | Add +6.8% |
| DFAS Dimensional US Small Cap ETF | 0.39% | 416,271 | $24.9M | Reduce -6.6% |
| EFG iShares MSCI Eafe Growth ETF | 0.38% | 247,342 | $24.7M | Add +33.5% |
| MUB iShares National Muni Bond E | 0.38% | 232,216 | $24.5M | Add +2.8% |
| AMLP Alerian MLP ETF | 0.37% | 463,885 | $24.1M | Reduce -7.3% |
| LLY Eli Lilly & Co. | 0.37% | 28,956 | $23.9M | Add +1.4% |
| SCZ iShares MSCI Eafe Small-Cap | 0.36% | 367,541 | $23.3M | Reduce -5.8% |
| ABBV Abbvie Inc. | 0.35% | 108,163 | $22.7M | Add +4.1% |
| JNJ Johnson & Johnson | 0.35% | 134,405 | $22.3M | Add +3.7% |
| DFAT Dimensional US Target Value | 0.34% | 429,481 | $22.1M | Reduce -12.4% |
| IWM iShares Russell 2000 ETF | 0.34% | 153,111 | $22.1M | Add +31.9% |
| CVX Chevron Corp. | 0.34% | 131,457 | $22.0M | Reduce -3.1% |
| VIGI Vanguard Int Div App Indx FD | 0.34% | 264,512 | $21.9M | Reduce -13.1% |
| TSLA Tesla Inc. | 0.33% | 81,272 | $21.1M | Reduce -1.6% |
| PG The Procter & Gamble Co. | 0.32% | 121,950 | $20.8M | Reduce -0.5% |
| PM Philip Morris International | 0.31% | 125,319 | $20.1M | Reduce -4.2% |
| XOM Exxon Mobil Corp. | 0.31% | 166,697 | $19.8M | Reduce -1.0% |
| IVE iShares S&P 500 Value ETF | 0.31% | 103,515 | $19.7M | Reduce -0.3% |
| COST Costco Wholesale Corp. | 0.30% | 20,719 | $19.6M | Reduce -0.1% |
| DGRO iShares Core Dividend Growth | 0.30% | 315,345 | $19.5M | Add +1.6% |
| KO The Coca-Cola Co. | 0.30% | 268,360 | $19.4M | Reduce -6.5% |
| SPAB SS SPDR P Agg Bond ETF | 0.30% | 756,469 | $19.3M | Reduce -31.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.30% | 74,633 | $19.2M | Add +2.5% |
| BX Blackstone Inc. | 0.29% | 135,109 | $18.9M | Add +3.1% |
| NFLX Netflix Inc. | 0.29% | 20,165 | $18.8M | Reduce -5.8% |
| ESGU iShares ESG Aware MSCI USA | 0.29% | 152,475 | $18.6M | Reduce -5.7% |
| UNH Unitedhealth Group Inc. | 0.28% | 34,377 | $18.0M | Reduce -12.3% |
| MCD McDonald's Corp. | 0.28% | 57,561 | $18.0M | Reduce -1.0% |
| ADP Automatic Data Processing | 0.26% | 55,369 | $17.0M | Reduce -3.4% |
| AGG iShares Core U.S. Aggregate | 0.26% | 171,119 | $16.9M | Reduce -17.9% |
| ENPH Enphase Energy Inc. | 0.26% | 270,694 | $16.8M | Reduce -0.4% |
| WFC Wells Fargo & Co. | 0.26% | 232,688 | $16.7M | Reduce -13.4% |
| UPS United Parcel Service Class B | 0.26% | 151,428 | $16.7M | Reduce -0.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.24% | 59,653 | $15.4M | Reduce -2.4% |
| WMT Walmart Inc. | 0.24% | 174,085 | $15.3M | Reduce -4.3% |
| IXUS iShares Core Intl Stock ETF | 0.22% | 207,032 | $14.5M | Reduce -9.9% |
| ABT Abbott Laboratories | 0.22% | 108,775 | $14.4M | Reduce -8.3% |
| RTX RTX Corp. | 0.20% | 99,192 | $13.1M | Reduce -8.6% |
| PEP Pepsico Inc. | 0.20% | 86,356 | $12.9M | Reduce -5.8% |
| VONE Vanguard Russell 1000 | 0.20% | 50,269 | $12.8M | Add +14.2% |
| CRM Salesforce Inc. | 0.20% | 47,513 | $12.8M | Add +2.5% |
| EEM iShares MSCI Emerging Market | 0.19% | 286,111 | $12.5M | Reduce -6.0% |
| SPGI S&P Global Inc. | 0.19% | 24,505 | $12.5M | Reduce -0.4% |
| MA Mastercard Inc. Class A | 0.19% | 22,642 | $12.4M | Reduce -12.8% |
| BSV Vanguard Short-Term Bond ETF | 0.19% | 154,772 | $12.1M | Reduce -20.6% |
| ORCL Oracle Corp. | 0.18% | 85,264 | $11.9M | Reduce -15.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.18% | 47,448 | $11.8M | Reduce -3.1% |
| JEPI JPMorgan Equity Premium Inco | 0.18% | 204,545 | $11.7M | Add +64.1% |
| MRK Merck & Co. Inc. | 0.18% | 128,446 | $11.6M | Reduce -6.7% |
| ITOT iShares Core S&P Total U.S. | 0.18% | 95,039 | $11.6M | Reduce -12.5% |
| CSCO Cisco Systems Inc. | 0.17% | 182,080 | $11.2M | Reduce -6.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $225K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 188 | $225K | Reduce -27.7% |
Total filed on the 13F, all lines: $6.4B.
Portfolio Sells Q4 2024 → Q1 2025
| NVDA Nvidia Corp. | Reduce -5.3% | 1.45% | −0.33 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.9% | 5.82% | −0.32 |
| AAPL Apple Inc. | Reduce -4.5% | 3.19% | −0.31 |
| IWF iShares Russell 1000 Growth | Reduce -3.2% | 3.67% | −0.24 |
| MSFT Microsoft Corp. | Reduce -7.5% | 1.74% | −0.23 |
| TSLA Tesla Inc. | Reduce -1.6% | 0.33% | −0.16 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -4.4% | 2.00% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -5.6% | 1.03% | −0.14 |
| FENI Fidelity Enhanced Intl ETF | Reduce -81.8% | 0.03% | −0.12 |
| GOOGL Alphabet Inc. Class A | Reduce -5.4% | 0.57% | −0.12 |
| GOOG Alphabet Inc. Class C | Reduce -7.9% | 0.48% | −0.11 |
| SCHG Schwab US Large-Cap Growth | Reduce -61.7% | 0.06% | −0.11 |
| JPST JPMorgan Ultra-Short Income | Reduce -42.9% | 0.15% | −0.10 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -31.1% | 0.30% | −0.09 |
| DFUV Dimensional US Marketwide Va | Reduce -15.4% | 1.02% | −0.09 |
| GVI iShares Intermediate Governm | Reduce -50.0% | 0.10% | −0.08 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -33.9% | 0.17% | −0.06 |
| VDE Vanguard Energy ETF | Reduce -81.3% | 0.02% | −0.06 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -9.1% | 0.54% | −0.06 |
| GM General Motors Co. | Reduce -70.8% | 0.02% | −0.06 |
| ORCL Oracle Corp. | Reduce -15.3% | 0.18% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -7.7% | 0.88% | −0.05 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -3.6% | 2.29% | −0.05 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -10.4% | 0.39% | −0.05 |
| DFAT Dimensional US Target Value | Reduce -12.4% | 0.34% | −0.05 |
| IJH iShares Core S&P Midcap ETF | Reduce -11.0% | 0.43% | −0.05 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -72.4% | 0.02% | −0.04 |
| SCHX Schwab US Large-Cap ETF | Reduce -8.0% | 0.75% | −0.04 |
| NOW ServiceNow Inc. | Reduce -12.1% | 0.10% | −0.04 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -28.3% | 0.14% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Reduce -3.6% | 0.69% | −0.04 |
| ADBE Adobe Inc. | Reduce -27.0% | 0.07% | −0.04 |
| IVV iShares Core S&P 500 ETF | Reduce -5.6% | 1.21% | −0.03 |
| VGT Vanguard Info Tech ETF | Reduce -24.0% | 0.08% | −0.03 |
| DFAS Dimensional US Small Cap ETF | Reduce -6.6% | 0.39% | −0.03 |
| ACN Accenture PLC Class A | Reduce -20.5% | 0.09% | −0.03 |
| BSV Vanguard Short-Term Bond ETF | Reduce -20.6% | 0.19% | −0.03 |
| AGG iShares Core U.S. Aggregate | Reduce -17.9% | 0.26% | −0.03 |
| DIS The Walt Disney Co. | Reduce -11.7% | 0.15% | −0.03 |
| DHR Danaher Corp. | Reduce -30.2% | 0.05% | −0.02 |
| GOVT iShares US Treasury Bond ETF | Reduce -53.1% | 0.02% | −0.02 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -3.9% | 0.13% | −0.02 |
| CLMB Climb Global Solutions Inc. | Reduce -11.6% | 0.12% | −0.02 |
| ITOT iShares Core S&P Total U.S. | Reduce -12.5% | 0.18% | −0.02 |
| PH Parker Hannifin Corp. | Reduce -29.4% | 0.05% | −0.02 |
| EMNT PIMCO Enhcd St M-Active ESG | Sold out | 0.00% | −0.02 |
| WIX Wix.com Ltd. | Sold out | 0.00% | −0.02 |
| QUAL iShares MSCI USA Quality Fac | Reduce -6.4% | 0.58% | −0.02 |
| ZTS Zoetis Inc. | Reduce -32.7% | 0.05% | −0.02 |
| OEF iShares S&P 100 ETF | Reduce -17.0% | 0.09% | −0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| BND Vanguard Total Bond Market | Add +116.0% | 1.05% | +0.63 |
| IEFA iShares Core MSCI Eafe ETF | Add +18.4% | 1.64% | +0.45 |
| IWD iShares Russell 1000 Value E | Add +3.1% | 1.17% | +0.14 |
| EFG iShares MSCI Eafe Growth ETF | Add +33.5% | 0.38% | +0.13 |
| VOO Vanguard S&P 500 ETF | Add +5.8% | 1.24% | +0.10 |
| IEMG iShares Core MSCI Emerging | Add +1.4% | 0.82% | +0.10 |
| ABBV Abbvie Inc. | Add +4.1% | 0.35% | +0.09 |
| JNJ Johnson & Johnson | Add +3.7% | 0.35% | +0.08 |
| JEPI JPMorgan Equity Premium Inco | Add +64.1% | 0.18% | +0.08 |
| DIREXION SHARES ETF TRUST | Add +301.4% | 0.08% | +0.07 |
| LLY Eli Lilly & Co. | Add +1.4% | 0.37% | +0.05 |
| ALRS Alerus Financial Corp. | Add +112.1% | 0.08% | +0.05 |
| GE General Electric | Add +1.1% | 0.16% | +0.04 |
| MUB iShares National Muni Bond E | Add +2.8% | 0.38% | +0.03 |
| T AT&T Inc. | Add +0.9% | 0.11% | +0.03 |
| EPD Enterprise Products Partners | Add +45.7% | 0.07% | +0.03 |
| VONE Vanguard Russell 1000 | Add +14.2% | 0.20% | +0.03 |
| DGRO iShares Core Dividend Growth | Add +1.6% | 0.30% | +0.03 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +54.1% | 0.06% | +0.03 |
| IEF iShares 7-10 Year Treasury B | Add +111.5% | 0.05% | +0.03 |
| SHEL Shell PLC-ADR | Add +3.6% | 0.11% | +0.03 |
| UBER Uber Technologies Inc. | Add +20.7% | 0.07% | +0.03 |
| ASML ASML Holding NV-NY Reg SHS | Add +30.6% | 0.10% | +0.03 |
| HIMU iShares High Yild Muni A ETF | New | 0.02% | +0.02 |
| PAYX Paychex Inc. | Add +54.9% | 0.05% | +0.02 |
| GLD SPDR Gold Shares | Add +8.2% | 0.09% | +0.02 |
| CME Cme Group Inc. | Add +66.1% | 0.05% | +0.02 |
| HERZ Herzfeld Credit Income Fund | Add +1596.6% | 0.02% | +0.02 |
| DRI Darden Restaurants Inc. | Add +46.0% | 0.05% | +0.02 |
| SGOL Abrdn Physical Gold Shares | Add +19.4% | 0.06% | +0.02 |
| COP Conocophillips | Add +7.1% | 0.10% | +0.02 |
| HWM Howmet Aerospace Inc. | Add +3.3% | 0.08% | +0.02 |
| ORI Old Republic Intl Corp. | Add +447.2% | 0.02% | +0.02 |
| SNA Snap-on Inc. | Add +78.3% | 0.04% | +0.02 |
| PYLD PIMCO Multisector Bond Actv | New | 0.02% | +0.02 |
| LAMR Lamar Advertising Co. Class A | Add +297.2% | 0.02% | +0.02 |
| MKL Markel Group Inc. | Add +48.0% | 0.04% | +0.02 |
| MDLZ Mondelez International Inc. Class A | Add +1.2% | 0.09% | +0.02 |
| PEG Public Service Enterprise GP | Add +27.7% | 0.07% | +0.02 |
| EIC Eagle Point Income Co.-USA Inc. | New | 0.02% | +0.02 |
| SPOT Spotify Technology SA | Add +1.7% | 0.06% | +0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +2.5% | 0.30% | +0.02 |
| KDP Keurig Dr Pepper Inc. | Add +203.6% | 0.02% | +0.02 |
| PDI PIMCO Dynamic Income Fund | New | 0.02% | +0.02 |
| MTUM iShares MSCI USA Momentum Fa | Add +6.3% | 0.14% | +0.01 |
| SPG Simon Property Group Inc. | Add +54.8% | 0.04% | +0.01 |
| TXN Texas Instruments Inc. | Add +8.0% | 0.14% | +0.01 |
| WSO Watsco Inc. | Add +67.5% | 0.03% | +0.01 |
| UL Unilever PLC | Add +24.7% | 0.05% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | Add +4.1% | 0.07% | +0.01 |
Notes & Other Activity Q4 2024 → Q1 2025
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Reduce -27.7% | 188 | $225K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,688 | $9.1B | VUG, VTV, IWF, AAPL, IEFA |
| Q1 2026 | 1,611 | $8.1B | VUG, VTV, IWF, AAPL, IEFA |
| Q4 2025 | 1,574 | $7.8B | VUG, VTV, IWF, AAPL, IEFA |
| Q3 2025 | 1,568 | $7.7B | VUG, VTV, IWF, AAPL, NVDA |
| Q2 2025 | 1,526 | $7.2B | VUG, VTV, IWF, AAPL, MSFT |
| Q1 2025 | 1,439 | $6.4B | VUG, VTV, IWF, AAPL, VBR |
| Q4 2024 | 1,608 | $7.0B | VUG, VTV, IWF, AAPL, VBR |
| Q3 2024 | 1,627 | $6.8B | VUG, VTV, AAPL, IWF, VBR |
| Q2 2024 | 1,514 | $6.0B | VUG, VTV, AAPL, IWF, VBR |
| Q1 2024 | 665 | $3.9B | VUG, VTV, VBR, IWF, VBK |