Choreo, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 13, 2025), Choreo, LLC reported 1,526 stock positions worth $7.2 billion. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 6.3% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 5.2%) and iShares Russell 1000 Growth (IWF, 3.9%). Compared with Q1 2025, it opened 175 new positions, sold out of 89, added to 717 and reduced 565. The biggest buy was Nvidia (NVDA, shares +3%) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- ROCKFORD, IL
- CIK
- 0001679031
- Portfolio Value
- $7.2B (Q2 2025)
- SEC Filing
- 0001214659-25-011879 ↗ filed Aug 13, 2025
Holdings Value
Holdings 1,526 stocks · $7.2B
| VUG Vanguard Mrngstar GR ETF-Sui | 6.27% | 1,024,392 | $449.6M | Add +0.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.23% | 2,109,740 | $374.9M | Reduce -1.6% |
| IWF iShares Russell 1000 Growth | 3.90% | 658,277 | $279.5M | Add +0.6% |
| AAPL Apple Inc. | 2.64% | 921,480 | $189.1M | Reduce -0.6% |
| MSFT Microsoft Corp. | 2.18% | 314,788 | $156.6M | Add +5.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 2.13% | 777,889 | $152.4M | Reduce -1.8% |
| IEFA iShares Core MSCI Eafe ETF | 2.01% | 1,728,286 | $144.3M | Add +23.4% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.99% | 513,229 | $142.3M | Add +0.2% |
| NVDA Nvidia Corp. | 1.96% | 889,680 | $140.6M | Add +3.0% |
| VWO Vanguard Ftse Emerging Marke | 1.90% | 2,757,780 | $136.4M | Reduce -3.6% |
| VOO Vanguard S&P 500 ETF | 1.66% | 208,832 | $119.0M | Add +34.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.59% | 2,407,713 | $113.9M | Reduce -2.8% |
| BND Vanguard Total Bond Market | 1.52% | 1,479,230 | $108.9M | Add +55.2% |
| IVV iShares Core S&P 500 ETF | 1.21% | 139,195 | $86.4M | Add +0.6% |
| AMZN Amazon.com Inc. | 1.15% | 376,895 | $82.7M | Add +7.8% |
| VEA Vanguard Ftse Developed ETF | 1.09% | 1,371,357 | $78.2M | Reduce -1.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.09% | 357,716 | $78.2M | Add +0.8% |
| IWD iShares Russell 1000 Value E | 1.07% | 395,517 | $76.8M | Reduce -1.3% |
| DFUS Dimensional US Eq MKT ETF | 0.94% | 1,009,455 | $67.7M | Reduce -1.0% |
| DFIV Dimensional International Va | 0.91% | 1,515,519 | $64.9M | Reduce -6.5% |
| RSP Invesco S&P 500 Equal Weight | 0.88% | 348,451 | $63.3M | Reduce -0.7% |
| SCHF Schwab Intl Equity ETF | 0.88% | 2,859,928 | $63.2M | Reduce -5.8% |
| META Meta Platforms Inc. Class A | 0.87% | 84,663 | $62.5M | Add +3.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.87% | 203,662 | $62.1M | Reduce -1.1% |
| IEMG iShares Core MSCI Emerging | 0.86% | 1,021,283 | $61.3M | Add +3.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.82% | 81 | $59.0M | Reduce -1.2% |
| DFUV Dimensional US Marketwide Va | 0.82% | 1,395,734 | $59.0M | Reduce -12.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.73% | 107,135 | $52.0M | Add +1.8% |
| JPM JPMorgan Chase & Co. | 0.70% | 173,323 | $50.2M | Add +2.2% |
| IVW iShares S&P 500 Growth ETF | 0.68% | 445,816 | $49.1M | Reduce -6.8% |
| IWB iShares Russell 1000 ETF | 0.66% | 138,988 | $47.2M | Reduce -10.0% |
| EFA iShares MSCI Eafe ETF | 0.65% | 522,233 | $46.7M | Reduce -1.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.59% | 178,520 | $42.4M | Reduce -25.5% |
| GOOGL Alphabet Inc. Class A | 0.58% | 236,123 | $41.6M | Reduce -0.8% |
| AVGO Broadcom Inc. | 0.57% | 148,856 | $41.0M | Add +0.1% |
| SCHX Schwab US Large-Cap ETF | 0.55% | 1,621,940 | $39.6M | Reduce -25.9% |
| IWN iShares Russell 2000 Value E | 0.52% | 236,711 | $37.3M | Add +2.5% |
| GOOG Alphabet Inc. Class C | 0.50% | 200,988 | $35.7M | Add +1.3% |
| SCHD Schwab US DVD Equity ETF | 0.49% | 1,328,370 | $35.2M | Add +24.1% |
| SCHC Schwab Intl Small-Cap Equity | 0.47% | 786,913 | $33.5M | Reduce -1.2% |
| IWO iShares Russell 2000 Growth | 0.46% | 114,836 | $32.8M | Add +2.7% |
| THO Thor Industries Inc. | 0.44% | 358,411 | $31.8M | Add +0.1% |
| HD Home Depot Inc. | 0.44% | 86,743 | $31.8M | Add +2.6% |
| QUAL iShares MSCI USA Quality Fac | 0.41% | 160,669 | $29.4M | Reduce -26.6% |
| V Visa Inc. Class A | 0.41% | 82,299 | $29.2M | Add +11.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.41% | 52,615 | $29.0M | Reduce -1.0% |
| USRT iShares Core US REIT ETF | 0.40% | 510,497 | $28.9M | Reduce -7.6% |
| MUB iShares National Muni Bond E | 0.40% | 271,345 | $28.4M | Add +16.9% |
| NFLX Netflix Inc. | 0.39% | 20,922 | $28.0M | Add +3.8% |
| VIGI Vanguard Int Div App Indx FD | 0.38% | 303,781 | $27.4M | Add +14.8% |
| EFG iShares MSCI Eafe Growth ETF | 0.38% | 241,126 | $27.0M | Reduce -2.5% |
| IJH iShares Core S&P Midcap ETF | 0.37% | 428,070 | $26.5M | Reduce -10.2% |
| PM Philip Morris International | 0.36% | 139,225 | $25.5M | Add +11.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.35% | 349,443 | $25.4M | Reduce -4.9% |
| TSLA Tesla Inc. | 0.35% | 78,931 | $25.1M | Reduce -2.9% |
| DFAS Dimensional US Small Cap ETF | 0.34% | 377,509 | $24.1M | Reduce -9.3% |
| LLY Eli Lilly & Co. | 0.33% | 30,554 | $23.8M | Add +5.5% |
| FISV Fiserv Inc. | 0.33% | 136,746 | $23.6M | Reduce -1.0% |
| IWM iShares Russell 2000 ETF | 0.32% | 150,014 | $23.2M | Reduce -2.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.30% | 232,719 | $21.8M | Reduce -15.8% |
| JNJ Johnson & Johnson | 0.30% | 139,821 | $21.4M | Add +4.0% |
| COST Costco Wholesale Corp. | 0.29% | 21,173 | $21.0M | Add +2.2% |
| BX Blackstone Inc. | 0.29% | 137,462 | $20.6M | Add +1.7% |
| CGBD Carlyle Secured Lending Inc. | 0.29% | 1,458,028 | $20.5M | New |
| IVE iShares S&P 500 Value ETF | 0.29% | 104,676 | $20.5M | Add +1.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.28% | 70,907 | $20.3M | Reduce -5.0% |
| AMLP Alerian MLP ETF | 0.28% | 415,086 | $20.3M | Reduce -10.5% |
| DFAT Dimensional US Target Value | 0.28% | 374,816 | $20.2M | Reduce -12.7% |
| DGRO iShares Core Dividend Growth | 0.28% | 315,445 | $20.2M | Add +0.0% |
| ABBV Abbvie Inc. | 0.28% | 108,650 | $20.2M | Add +0.5% |
| PG The Procter & Gamble Co. | 0.28% | 125,084 | $19.9M | Add +2.6% |
| ORCL Oracle Corp. | 0.27% | 89,851 | $19.6M | Add +5.4% |
| XOM Exxon Mobil Corp. | 0.27% | 179,814 | $19.4M | Add +7.9% |
| CVX Chevron Corp. | 0.27% | 134,624 | $19.3M | Add +2.4% |
| KO The Coca-Cola Co. | 0.26% | 265,982 | $18.9M | Reduce -0.9% |
| WMT Walmart Inc. | 0.25% | 186,489 | $18.2M | Add +7.1% |
| ESGU iShares ESG Aware MSCI USA | 0.25% | 134,027 | $18.1M | Reduce -12.1% |
| WFC Wells Fargo & Co. | 0.24% | 218,463 | $17.5M | Reduce -6.1% |
| ADP Automatic Data Processing | 0.24% | 55,223 | $17.1M | Reduce -0.3% |
| MCD McDonald's Corp. | 0.24% | 58,515 | $17.1M | Add +1.7% |
| VONE Vanguard Russell 1000 | 0.23% | 59,646 | $16.8M | Add +18.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 58,741 | $16.5M | Reduce -1.5% |
| ABT Abbott Laboratories | 0.22% | 117,925 | $16.0M | Add +8.4% |
| AGG iShares Core U.S. Aggregate | 0.22% | 161,161 | $16.0M | Reduce -5.8% |
| UPS United Parcel Service Class B | 0.21% | 150,935 | $15.2M | Reduce -0.3% |
| IXUS iShares Core Intl Stock ETF | 0.21% | 194,333 | $15.0M | Reduce -6.1% |
| SPAB SS SPDR P Agg Bond ETF | 0.20% | 574,164 | $14.7M | Reduce -24.1% |
| RTX RTX Corp. | 0.20% | 100,138 | $14.6M | Add +0.9% |
| MA Mastercard Inc. Class A | 0.20% | 25,718 | $14.5M | Add +13.6% |
| SCHG Schwab US Large-Cap Growth | 0.20% | 491,814 | $14.4M | Add +201.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.20% | 48,486 | $14.3M | Add +2.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 110,551 | $13.8M | Add +12.4% |
| SPGI S&P Global Inc. | 0.18% | 24,651 | $13.0M | Add +0.6% |
| ITOT iShares Core S&P Total U.S. | 0.18% | 95,380 | $12.9M | Add +0.4% |
| BSV Vanguard Short-Term Bond ETF | 0.18% | 160,843 | $12.7M | Add +3.9% |
| CSCO Cisco Systems Inc. | 0.18% | 181,075 | $12.6M | Reduce -0.6% |
| FENI Fidelity Enhanced Intl ETF | 0.17% | 376,481 | $12.5M | Add +438.9% |
| CRM Salesforce Inc. | 0.17% | 45,387 | $12.4M | Reduce -4.5% |
| EEM iShares MSCI Emerging Market | 0.17% | 253,462 | $12.2M | Reduce -11.4% |
| GE General Electric filed as GE AEROSPACE | 0.17% | 46,238 | $11.9M | Reduce -11.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $222K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 189 | $222K | Add +0.5% |
Total filed on the 13F, all lines: $7.2B.
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -0.6% | 2.64% | −0.56 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.6% | 5.23% | −0.52 |
| SCHX Schwab US Large-Cap ETF | Reduce -25.9% | 0.55% | −0.20 |
| DFUV Dimensional US Marketwide Va | Reduce -12.4% | 0.82% | −0.20 |
| BRK.A Berkshire Hathaway Inc. Class A | Reduce -1.2% | 0.82% | −0.19 |
| QUAL iShares MSCI USA Quality Fac | Reduce -26.6% | 0.41% | −0.17 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -1.8% | 2.13% | −0.17 |
| FISV Fiserv Inc. | Reduce -1.0% | 0.33% | −0.14 |
| ENPH Enphase Energy Inc. | Reduce -0.7% | 0.15% | −0.11 |
| IWD iShares Russell 1000 Value E | Reduce -1.3% | 1.07% | −0.10 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -15.8% | 0.30% | −0.10 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -24.1% | 0.20% | −0.09 |
| USRT iShares Core US REIT ETF | Reduce -7.6% | 0.40% | −0.09 |
| AMLP Alerian MLP ETF | Reduce -10.5% | 0.28% | −0.09 |
| DFIV Dimensional International Va | Reduce -6.5% | 0.91% | −0.08 |
| IWB iShares Russell 1000 ETF | Reduce -10.0% | 0.66% | −0.08 |
| IJH iShares Core S&P Midcap ETF | Reduce -10.2% | 0.37% | −0.06 |
| DFAT Dimensional US Target Value | Reduce -12.7% | 0.28% | −0.06 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.7% | 0.88% | −0.06 |
| VWO Vanguard Ftse Emerging Marke | Reduce -3.6% | 1.90% | −0.06 |
| DFAS Dimensional US Small Cap ETF | Reduce -9.3% | 0.34% | −0.05 |
| UPS United Parcel Service Class B | Reduce -0.3% | 0.21% | −0.05 |
| BMY Bristol-Myers Squibb Co. | Reduce -3.7% | 0.08% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -2.9% | 0.14% | −0.04 |
| IWR iShares Russell Mid-Cap ETF | Reduce -39.1% | 0.06% | −0.04 |
| AGG iShares Core U.S. Aggregate | Reduce -5.8% | 0.22% | −0.04 |
| OEF iShares S&P 100 ETF | Reduce -41.1% | 0.05% | −0.04 |
| PDX PIMCO Dynamic Income Strat | Reduce -41.3% | 0.04% | −0.04 |
| KO The Coca-Cola Co. | Reduce -0.9% | 0.26% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -19.9% | 0.12% | −0.04 |
| PGR Progressive Corp. | Reduce -25.1% | 0.06% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -12.1% | 0.25% | −0.04 |
| BRO Brown & Brown Inc. | Reduce -48.4% | 0.02% | −0.03 |
| CLMB Climb Global Solutions Inc. | Reduce -13.3% | 0.09% | −0.03 |
| CMF iShares California Muni Bond | Reduce -24.6% | 0.06% | −0.03 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -37.3% | 0.03% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -5.3% | 0.15% | −0.03 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -24.3% | 0.11% | −0.03 |
| MINT PIMCO Enhanced Short Maturit | Reduce -7.7% | 0.13% | −0.03 |
| AJG Arthur J Gallagher & Co. | Reduce -22.3% | 0.05% | −0.03 |
| ADP Automatic Data Processing | Reduce -0.3% | 0.24% | −0.03 |
| CRM Salesforce Inc. | Reduce -4.5% | 0.17% | −0.03 |
| UNP Union Pacific Corp. | Reduce -1.8% | 0.15% | −0.02 |
| EEM iShares MSCI Emerging Market | Reduce -11.4% | 0.17% | −0.02 |
| TMO Thermo Fisher Scientific Inc. | Reduce -0.1% | 0.06% | −0.02 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -14.1% | 0.11% | −0.02 |
| FSCO FS Credit Opportunities Corp. | Reduce -43.6% | 0.02% | −0.02 |
| MBB iShares MBS ETF | Reduce -15.3% | 0.07% | −0.02 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.02 |
| EFA iShares MSCI Eafe ETF | Reduce -1.4% | 0.65% | −0.02 |
Portfolio Buys Q1 2025 → Q2 2025
| NVDA Nvidia Corp. | Add +3.0% | 1.96% | +0.51 |
| BND Vanguard Total Bond Market | Add +55.2% | 1.52% | +0.47 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.0% | 6.27% | +0.46 |
| MSFT Microsoft Corp. | Add +5.4% | 2.18% | +0.44 |
| VOO Vanguard S&P 500 ETF | Add +34.5% | 1.66% | +0.42 |
| IEFA iShares Core MSCI Eafe ETF | Add +23.4% | 2.01% | +0.37 |
| CGBD Carlyle Secured Lending Inc. | New | 0.29% | +0.29 |
| IWF iShares Russell 1000 Growth | Add +0.6% | 3.90% | +0.23 |
| AVGO Broadcom Inc. | Add +0.1% | 0.57% | +0.19 |
| FENI Fidelity Enhanced Intl ETF | Add +438.9% | 0.17% | +0.14 |
| SCHG Schwab US Large-Cap Growth | Add +201.1% | 0.20% | +0.14 |
| META Meta Platforms Inc. Class A | Add +3.0% | 0.87% | +0.14 |
| AMZN Amazon.com Inc. | Add +7.8% | 1.15% | +0.12 |
| NFLX Netflix Inc. | Add +3.8% | 0.39% | +0.10 |
| ORCL Oracle Corp. | Add +5.4% | 0.27% | +0.09 |
| VDE Vanguard Energy ETF | Add +409.2% | 0.07% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +2.2% | 0.70% | +0.06 |
| PM Philip Morris International | Add +11.1% | 0.36% | +0.04 |
| DGRW Wisdomtree U.S. Quality Divi | Add +262.4% | 0.06% | +0.04 |
| INTU Intuit Inc. | Add +32.1% | 0.13% | +0.04 |
| DIS The Walt Disney Co. | Add +12.4% | 0.19% | +0.04 |
| VIGI Vanguard Int Div App Indx FD | Add +14.8% | 0.38% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | Add +3.6% | 0.11% | +0.04 |
| VONE Vanguard Russell 1000 | Add +18.6% | 0.23% | +0.04 |
| JMTG Mortgage-Backed Securities | New | 0.04% | +0.04 |
| TSM Taiwan Semiconductor-SP ADR | Add +11.1% | 0.13% | +0.03 |
| SCHV Schwab US Large-Cap Value | Add +759.8% | 0.04% | +0.03 |
| DFAU Dimensional US Core Equity M | New | 0.03% | +0.03 |
| SPOT Spotify Technology SA | Add +19.6% | 0.09% | +0.03 |
| NOW ServiceNow Inc. | Add +13.8% | 0.13% | +0.03 |
| IEMG iShares Core MSCI Emerging | Add +3.8% | 0.86% | +0.03 |
| UBER Uber Technologies Inc. | Add +22.7% | 0.10% | +0.03 |
| COF Capital One Financial Corp. | Add +22.3% | 0.12% | +0.03 |
| SCHD Schwab US DVD Equity ETF | Add +24.1% | 0.49% | +0.03 |
| XLK SS Technology Select Sector | Add +37.5% | 0.08% | +0.03 |
| EFSI Eagle Financial Services Inc. | New | 0.03% | +0.03 |
| XLF SS Financial Select Sector | Add +119.4% | 0.05% | +0.02 |
| GS Goldman Sachs Group Inc. | Add +6.4% | 0.12% | +0.02 |
| ETN Eaton Corp. PLC | Add +9.4% | 0.10% | +0.02 |
| THO Thor Industries Inc. | Add +0.1% | 0.44% | +0.02 |
| SCHB Schwab US Broad Market ETF | Add +87.6% | 0.04% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.8% | 1.09% | +0.02 |
| BNDX Vanguard Total Intl Bond ETF | Add +150.0% | 0.03% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +295.8% | 0.03% | +0.02 |
| SCHW Schwab (charles) Corp. | Add +9.6% | 0.14% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +12.3% | 0.10% | +0.02 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +256.2% | 0.03% | +0.02 |
| WWD Woodward Inc. | Add +9.1% | 0.07% | +0.02 |
| XLC SS Comm Select Sector SPDR | Add +245.5% | 0.02% | +0.02 |
| XLY SS Consumer Disc Select Sect | Add +178.1% | 0.03% | +0.02 |
Notes & Other Activity Q1 2025 → Q2 2025
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +0.5% | 189 | $222K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,688 | $9.1B | VUG, VTV, IWF, AAPL, IEFA |
| Q1 2026 | 1,611 | $8.1B | VUG, VTV, IWF, AAPL, IEFA |
| Q4 2025 | 1,574 | $7.8B | VUG, VTV, IWF, AAPL, IEFA |
| Q3 2025 | 1,568 | $7.7B | VUG, VTV, IWF, AAPL, NVDA |
| Q2 2025 | 1,526 | $7.2B | VUG, VTV, IWF, AAPL, MSFT |
| Q1 2025 | 1,439 | $6.4B | VUG, VTV, IWF, AAPL, VBR |
| Q4 2024 | 1,608 | $7.0B | VUG, VTV, IWF, AAPL, VBR |
| Q3 2024 | 1,627 | $6.8B | VUG, VTV, AAPL, IWF, VBR |
| Q2 2024 | 1,514 | $6.0B | VUG, VTV, AAPL, IWF, VBR |
| Q1 2024 | 665 | $3.9B | VUG, VTV, VBR, IWF, VBK |